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Swift Motor Company

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112-524: The Swift Motor Company made Swift Cars in Coventry , England from 1900 until 1931. It grew progressively from James Starley's Coventry Sewing Machine Company, via bicycle and motorised cycle manufacture. The cars ranged from a single-cylinder car in 1900 using an MMC engine, through a Swift-engined twin-cylinder 7-horsepower light car in 1904, and a 3-litre model in 1913. After the First World War

224-458: A 4-speed gearbox. A new 10 was launched in 1923 as the Q type with coil ignition, electric starting, optional front wheel brakes and a top speed of 55 mph (90 km/h). Standard front wheel brakes were added in 1926 and the engine was bored out to 1190 cc to become the P type. The engine grew again to 1307 cc in 1929 when the car became the P2. From 1924 Swift supplied Q type engines for

336-454: A Saxon landowner called Cofa , and a tree which might have marked either the centre or the boundary of the settlement. Around c.  AD 700 a Saxon nunnery was founded here by St Osburga , which was later left in ruins by King Canute's invading Danish army in 1016. Leofric, Earl of Mercia and his wife Lady Godiva built on the remains of the nunnery and founded a Benedictine monastery in 1043 dedicated to St Mary. It

448-478: A bore of 75 mm and stroke of 110 mm, it had a capacity of 970 cc and rating of 7-horsepower. The gearbox operated by gated change offered three forward speeds and reverse. The 1914 model was exhibited at the 1913 Olympia show, the company still named Swift Cycle Co Ltd, at which time its price was £140 'fully equipped'. For 1914 the car changed over to steel channel frame carried on four semi-elliptic leaf springs. The car had worm and sector steering, and

560-685: A combined annual budget of around £1 billion. In 2021 Coventry became the UK City of Culture . A range of artistic and local history events and projects took place over the next year, including "Coventrypedia" and the creation of the Coventry Atlas local history map. As with the rest of the British Isles and the Midlands, Coventry experiences a maritime climate with cool summers and mild winters. The nearest Met Office weather station

672-508: A four-wheeler, was completed in 1899. By 1901 his fellow directors could not see future profit in motor vehicles and so with their blessing and the backing of the Vickers brothers Austin started a separate car manufacturing business still using the name Wolseley. In 1905 he fell out with Thomas and Albert Vickers over engine design. Leaving his creation, Wolseley , which he had made Britain's largest motor vehicle manufacturer, Austin obtained

784-678: A grille badge simply saying "Montego", while the rear badges just said "Montego" and the engine size/trim level. A revamped Metro was launched in May 1990 and got the new K-series engine. It then became the Rover Metro. Despite sales of both the Maestro and Montego being in decline by 1990, these ranges continued in production until 1994 and never wore a Rover badge on their bonnets in Britain. They were, however, sometimes referred to as "Rovers" in

896-476: A larger conurbation known as the Coventry and Bedworth Urban Area , which in 2021 had a population of 389,603. Coventry is 19 miles (31 km) east-south-east of Birmingham , 24 miles (39 km) south-west of Leicester, 10 miles (16 km) north of Warwick and 94 miles (151 km) north-west of London . Coventry is also the most central city in England, being only 12 miles (19 km) south-west of

1008-549: A marque in its own right, under the Austin Morris division of British Leyland that had been virtually nationalised in 1975. It was upgraded at the end of 1981 to become the Austin Ambassador (and gaining a hatchback) but by that time there was little that could be done to disguise the age of the design, and it was too late to make much of an impact on sales. By the end of the 1970s, the future of Austin and

1120-468: A new marque, Austin-Healey , and a range of sports cars. With the threat to fuel supplies resulting from the 1956 Suez Crisis , Lord asked Alec Issigonis , who had been with Morris from 1936 to 1952, to design a small car; the result was the revolutionary Mini , launched in 1959. The Austin version was initially called the Austin Seven, but Morris' Mini Minor name caught the public imagination and

1232-403: A particularly severe blow: By 1981, Coventry was in an economic crisis, with one in six of its residents unemployed. By 1982, the number of British Leyland employees in the city had fallen from 27,000 at its height, to just 8,000. Other Coventry industrial giants such as the tool manufacturer Alfred Herbert also collapsed during this time. In the late-1970s and early-1980s, Coventry also became

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1344-585: A population of 345,324 at the 2021 census, making it the tenth largest city in England and the 13th largest in the United Kingdom. It is the second largest city in the West Midlands region , after Birmingham , from which it is separated by an area of green belt known as the Meriden Gap ; it is the third largest in the wider Midlands after Birmingham and Leicester . The city is part of

1456-698: A price of £149 for the tourer and £165 for the saloon. But Swift was too small to compete with the likes of Ford and Morris and closed in 1931 after its suppliers foreclosed on its debts. Coventry Climax was left with a number of engines for the Cadet model, which it used as the basis of its Second World War fire pump engine designated FSM, the SM standing for Swift Motors. The Quinton Works with frontages on Quinton Road and Mile Lane in Cheylesmore , Coventry, originally built in 1890 for S & B Gorton for cycle manufacture,

1568-561: A scale) and in 1962 Sir Basil Spence 's much-celebrated new St Michael's Cathedral (incorporating one of the world's largest tapestries) was consecrated. Its prefabricated steel spire (flèche) was lowered into place by helicopter. Further housing developments in the private and public sector took place after the Second World War, partly to accommodate the growing population of the city and also to replace condemned and bomb damaged properties. Several new suburbs were constructed in

1680-545: A separate company was formed for motor vehicle production and registered as the Swift Motor Company. After World War 1 ended, the Cycle Car company was merged with the main company as Swift of Coventry and the range was simplified. In 1919, A Harper Bean & Sons, who also made Bean Cars , bought 50% of Swift's ordinary shares, but got into severe financial difficulties later that year, seriously affecting

1792-554: A slightly larger body with 1489 cc engine – was on the market in Japan. Nissan produced 20,855 Austins between 1953 and 1959. During the Second World War Austin continued building cars but also made trucks and aircraft, including Short Stirling and Avro Lancaster bombers. The post-war car range was announced in 1944, and production started in 1945. The immediate post-war range was mainly similar to that of

1904-562: A successful range was sold during the 1920s, but the Cadet of 1930 was its last vehicle as it could not compete economically with volume manufacturers such as Ford and Morris Motors . The Coventry Sewing Machine Company was founded by James Starley in 1859. It started making bicycles in 1869 and changed the name to Coventry Machinists Company . In 1896 it became the Swift Cycle Company and started to make motorcycles in 1898, and experimenting with an early car in 1900. In 1902

2016-502: A while, this caused a devastating slump in Coventry's economy. A second wave of industrialisation, however, began soon after. Coventry's pool of highly skilled workers attracted James Starley , who set up a company producing sewing machines in Coventry in 1861. Within a decade, he became interested in bicycles , and developed the penny-farthing design in 1870. His company soon began producing these bicycles, and Coventry soon became

2128-599: Is Coundon/Coventry Bablake. Temperature extremes recorded in Coventry range from −18.2 °C (−0.8 °F) in February 1947, to 38.9 °C (102.0 °F) in July 2022. The lowest temperature reading of recent years was −10.8 °C (12.6 °F) during December 2010. Coventry forms the largest part of the Coventry and Bedworth Urban Area . The city proper covers an area of almost 100 km (39 sq mi). The protected West Midlands Green Belt , which surrounds

2240-662: Is a cathedral city and metropolitan borough in the West Midlands county, in England , on the River Sherbourne . Coventry had been a large settlement for centuries. Founded in the early Middle Ages , its city status was formally recognised in a charter of 1345. The city is governed by Coventry City Council , and the West Midlands Combined Authority . Formerly part of Warwickshire until 1451, and again from 1842 to 1974, Coventry had

2352-496: Is currently owned by the Chinese firm SAIC Motor , after being transferred from bankrupt subsidiary Nanjing Automotive which had acquired it with MG Rover Group in July 2005. While running the original Wolseley business, which had a highly cyclical sales pattern, Herbert Austin searched for products with a steady demand. Starting in 1895, he built three cars in his free time. They were among Britain's first cars. The third car,

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2464-539: Is known as the Lunt Fort . The fort was probably constructed around AD 60 in connection with the Boudican revolt , and then inhabited sporadically until around 280 AD. The origins of the present settlement are obscure, but Coventry probably began as an Anglo-Saxon settlement. Although there are various theories of the origin of the name, the most widely accepted is that it was derived from Cofa's tree ; derived from

2576-481: Is thought likely that the idiom " sent to Coventry ", meaning to ostracise someone, derived from this period, owing to the often hostile attitude displayed towards the prisoners by the city folk. Following the restoration of the monarchy , as punishment for the support given to the Parliamentarians, King Charles II ordered that the city's walls be slighted (damaged and made useless as defences) which

2688-691: The 1100 of 1963, (although the Morris-badged version was launched 13 months earlier than the Austin, in August 1962), the 1800 of 1964 and the Maxi of 1969. This meant that BMC had spent 10 years developing a new range of front-drive, transverse-engined models, while most competitors had only just started to make such changes. The big exception to this was the Austin 3-litre . Launched in 1968, it

2800-525: The Ariel Ten light car . This model continued until 1925, when Ariel ceased making cars to concentrate on motorcycles. In 1925 the Swift 12 was replaced by the 12/35 with front wheel brakes, plate clutch plus an increase of 24 inches (610 mm) in the wheelbase. The last Swift car was the 1930 Cadet, which was an attempt to compete with the £100 cars. This had an 850 cc Coventry Climax engine and

2912-798: The Coventry Gazette and Birmingham Chronicle , first published in 1757; the Coventry Herald, first published in 1808; the Coventry Observer, first published in 1827; and the Coventry Advertiser , first published in 1852. The ribbon weaving and clock industries both rapidly collapsed after 1860, due to cheap imports following the Cobden–Chevalier free trade treaty , which flooded the market with cheaper French silks, and Swiss Made clocks and watches. For

3024-883: The Dixi ); by the Japanese manufacturer Datsun ; as the Bantam in the United States; and as the Rosengart in France. In England the Austin was the most produced car in 1930. The American Austin Car Company struggled to sell tiny Austin cars in the US market. It operated as a largely independent subsidiary from 1929 to 1934 was revived after bankruptcy under the name " American Bantam " from 1937 to 1941. They became best known as

3136-703: The English Civil War Coventry became a bastion of the Parliamentarians : In August 1642, a Royalist force led by King Charles I attacked Coventry. After a two-day battle, however, the attackers were unable to breach the city walls, and the city's garrison and townspeople successfully repelled the attack, forcing the King's forces to withdraw. During the Second Civil War many Scottish Royalist prisoners were held in Coventry; it

3248-531: The Great War. Approximately 35,000 men from Coventry and Warwickshire served during the First World War , so most of the skilled factory workers were women drafted from all over the country. Due to the importance of war production in Coventry it was a target for German zeppelin attacks and defensive anti-aircraft guns were established at Keresley and Wyken Grange to protect the city. In June 1921,

3360-511: The Peugeot factory at Ryton-on-Dunsmore in 2006, ended volume car manufacture in Coventry. By 2008, only one motor manufacturing plant was operational, that of LTI Ltd, producing the popular TX4 taxi cabs. On 17 March 2010 LTI announced they would no longer be producing bodies and chassis in Coventry, instead producing them in China and shipping them in for final assembly in Coventry. Since

3472-482: The Seven , Austin weathered the worst of the depression and remained profitable through the 1930s, producing a wider range of cars which was steadily updated by the introduction of all-steel bodies, Girling brakes, and synchromesh gearboxes. However, all the engines retained the same side-valve configuration. Deputy chairman Ernest Payton became chairman in 1941 on the death of Lord Austin. In 1938 Leonard Lord joined

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3584-560: The War Memorial Park was opened on the former Styvechale Common to commemorate the 2587 soldiers from the city who lost their lives in the war. The War Memorial was designed by Thomas Francis Tickner and is a Grade II* building. It was unveiled by Earl Haig in 1927, with a room called the Chamber of Silence inside the monument holding the roll of honour. Soldiers who lost their lives in recent conflicts have been added to

3696-567: The Wars of the Roses , the Royal Court was moved to Coventry by Margaret of Anjou , the wife of Henry VI , as she believed that London had become too unsafe. On several occasions between 1456 and 1459 parliament was held in Coventry, including the so-called Parliament of Devils . For a while Coventry served as the effective seat of government, but this would come to an end in 1461 when Edward IV

3808-495: The doom painting at Holy Trinity Church which features Christ in judgement, figures of the resurrected, and contrasting images of Heaven and Hell. By the 13th century, Coventry had become an important centre of the cloth trade, especially blue cloth dyed with woad and known as Coventry blue . Throughout the Middle Ages , it was one of the largest and most important cities in England, which at its Medieval height in

3920-568: The 1661 cc Twelve in 1922 and, later the same year, the Seven , an inexpensive, simple small car and one of the earliest to be directed at a mass market. One of the reasons for a market demand for a cars like the Austin 7 was the British tax code . In 1930 every personal car was taxed by its engine size, which in American dollars was $ 2.55 per cubic inch of piston displacement. As an example,

4032-635: The 1850s, Coventry had overshadowed its rivals to become the main centre of British watch and clock manufacture, which by that time employed around 2,000 people. The watch and clock industry produced a pool of highly skilled craftsmen, who specialised in producing precision components, and the Coventry Watchmakers' Association was founded in 1858. As the city prospered industrially in the 18th and early 19th centuries, several Coventry newspapers were founded. These include Jopson's Coventry Mercury, first issued by James Jopson of Hay Lane in 1741;

4144-465: The 1980s, Coventry has recovered, with its economy diversifying into services, with engineering ceasing to be a mass employer, what remains of manufacturing in the city is driven by smaller more specialist firms. By the 2010s the biggest drivers of Coventry's economy had become its two large universities; the University of Warwick and Coventry University , which between them, had 60,000 students, and

4256-684: The Arrow 2, a two seater version of the Arrow, alongside announcing an electric commercial Austin van to be released approximately 18-24 months after the launch of the Arrow 1 and 2. By May 2023, a production line had been set up in Rajkot, India . The Austin Arrow subsequently entered production in October 2023. Austin started his business in an abandoned print works at Longbridge , Birmingham. Due to its strategic advantages over Morris 's Cowley plant, Longbridge became British Leyland 's main factory in

4368-538: The Austin badge was phased out and Austin Rover became the Rover Group from the following year. The Austin cars continued to be manufactured, although they ceased to be Austins. They became "marque-less" in their home market with bonnet badges the same shape as the Rover longship badge but without "Rover" written on them. Instead any badging just showed the model of the car: a Montego of this era, for instance, would have

4480-508: The Austin trademark. The agreement called for Nissan to make all Austin parts locally within three years, a goal Nissan met. Nissan produced and marketed Austins for seven years. The agreement also gave Nissan rights to use Austin patents, which Nissan used in developing its own engines for its Datsun line of cars. In 1953, British-built Austins were assembled and sold, but by 1955, the Austin A50 – completely assembled by Nissan and featuring

4592-475: The Automotor Journal of 1902, were modified in 1903 to include a reverse gear. The Swift cycle car at the 1912 Olympia Motor Cycle and Cycle Car Show was described as a true motor car on a small scale (but for the fact it was constructed of weldless steel tubing). The twin cylinder vertical water-cooled engine was said to resemble just two cylinders of the 13.9 hp Swift standard model, and with

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4704-554: The Bishops of Coventry and Lichfield, or Lichfield and Coventry (from 1102 to 1541), and in the medieval period Coventry was a major centre of pilgrimage of religion. The Benedictines , Carthusians , Carmelites and Franciscans all had religious houses in the city of Coventry. The Carthusian Priory of St Anne was built between 1381 and 1410 with royal patronage from King Richard II and his queen Anne of Bohemia Coventry has some surviving religious artworks from this time, such as

4816-595: The Black Prince . In 1451 Coventry became a county in its own right , a status it retained until 1842, when it was reincorporated into Warwickshire . Coventry's importance during the Middle Ages was such, that on a two occasions a national Parliament was held there, as well as a number of Great Councils . In 1404, King Henry IV summoned a parliament in Coventry as he needed money to fight rebellion, which wealthy cities such as Coventry lent to him. During

4928-509: The Morris version outsold its Austin twin, so the Austin's name was changed to Mini to follow suit. In 1970, British Leyland dropped the separate Austin and Morris branding of the Mini, and it was subsequently simply "Mini", under the Austin Morris division of BLMC. The principle of a transverse engine with gearbox in the sump and driving the front wheels was applied to larger cars, beginning with

5040-590: The Nanjing International Exhibition in May 2006, Nanjing announced it might use the Austin name on some of the revived MG Rover models, at least in the Chinese market. Nanjing Automobile Group itself later merged with SAIC Motor . In 2012, a new "Austin Motor Company" was registered by former Longbridge worker Steve Morgan. Morgan had no rights to the brand itself and stated that he had no intention to trade, but rather registered

5152-457: The Spanish government and a long list of Britain's highest nobility. Sources Note: in 1912 Wolseley sold 3,000 cars. In February 1914 Austin-manufactured bodies in tourer, limousine, landaulette and coupé styles could be provided with engines of 15, 20, 30 and 60 hp. Ambulances and commercial vehicles were also provided. Austin became a public listed company in 1914 when the capital

5264-675: The arts benefited. A new sports centre, with one of the few Olympic standard swimming pools in the UK, was constructed and Coventry City Football Club reached the First Division of English Football. The Belgrade Theatre (named in recognition of a gift of timber from the Yugoslavian capital city ) was also constructed along with the Herbert Art Gallery . Coventry's pedestrianised Precinct shopping area came into its own and

5376-470: The backing of steel magnate Frank Kayser for his own enterprise. Kayser provided funds through mortgages and loans, debentures and guarantees to the Midland Bank thereby allowing Austin to keep virtually total ownership of his own business through his personal savings. Further assistance came from Dunlop patent holder Harvey du Cros . However, Austin's great rival, William Morris , was able to enter

5488-408: The brakes comprised a pedal operated transmission brake and two hand-lever operated external contracting brakes. The two-seater body had the seats slightly staggered, and the specification included the hood, adjustable windscreen, a boot, mudguards, running boards, and an acetylene lighting set. The engine remained at 970 cc and was fitted with an Eisemann magneto and Claudel carburettor. The clutch

5600-612: The cars was Mr Harvey Du Cros junior . Two things were noticeable about Austin's new design. He had parted from the Vickers brothers because he had refused to use the then more conventional vertical engine in Wolseley cars. His new car had a vertical engine and, in all but minor detail, was identical to the English-built Clément-Gladiators assembled in the same factory. A further injection of capital

5712-399: The cathedral tower The spire of the ruined cathedral forms one of the "three spires" which have dominated the city skyline since the 14th century, the others being those of Christ Church (of which only the spire survives) and Holy Trinity Church (which is still in use). St Michael's Cathedral is Coventry's best-known landmark and visitor attraction. The 14th century church

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5824-445: The centre of the Two-tone musical phenomena. The two-tone style was multi-racial, derived from the traditional Jamaican music genres of ska , reggae and rocksteady combined with elements of punk rock and new wave . Bands considered part of the genre include the Specials , the Selecter , Madness , the Beat , Bad Manners , the Bodysnatchers and Akrylykz . Most famously the Specials 1981 UK no.1 hit ' Ghost Town ' reflected

5936-439: The centre of the British bicycle industry. Further innovation came from Starley's nephew, John Kemp Starley , who developed the Rover safety bicycle , the first true modern bicycle with two equal-sized wheels and a chain drive in 1885. By the 1890s Coventry had the largest bicycle industry in the world, with numerous manufacturers, however bicycle manufacture went into steady decline from then on, and ended entirely in 1959, when

6048-414: The city a connection to the growing national canal network. Nevertheless, during the 18th century, Coventry lost its status as the Midlands' most important city to nearby Birmingham , which overtook Coventry in size. During the same period, Coventry became one of the three main British centres of watch and clock manufacture and ranked alongside Prescot , in Lancashire and Clerkenwell in London. By

6160-458: The city centre and to Coventry's historic cathedral , leaving only a shell and the spire. More than 4,000 houses were damaged or destroyed, along with around three quarters of the city's industrial plants. Between 380 and 554 people were killed, with thousands injured and homeless. Aside from London, Hull and Plymouth , Coventry suffered more damage than any other British city during the Luftwaffe attacks, with huge firestorms devastating most of

6272-424: The city centre, the University of Warwick on the southern outskirts and the smaller private Arden University with its headquarters close to Coventry Airport . In addition, Coventry was awarded UK City of Culture for 2021. The Romans founded a large fort on the outskirts of what is now Coventry at Baginton , next to the River Sowe , it has been excavated and partially reconstructed in modern times and

6384-420: The city centre. The city was probably targeted owing to its high concentration of armaments, munitions, aircraft and aero-engine plants which contributed greatly to the British war effort, although there have been claims that Hitler launched the attack as revenge for the bombing of Munich by the RAF six days before the Coventry Blitz and chose the Midlands city because its medieval heart was regarded as one of

6496-429: The city on all sides, has prevented the expansion of the city into both the administrative county of Warwickshire and the metropolitan borough of Solihull (the Meriden Gap ), and has helped to prevent the coalescence of the city with surrounding towns such as Kenilworth , Nuneaton , Leamington Spa , Warwick and Rugby as well as the large village of Balsall Common . Panoramic views of Coventry City Centre from

6608-412: The city was badly hit by Henry VIII 's dissolution of the monasteries . Between 1539 and 1542, monasteries, priories and other properties belonging to the Carmelites , Greyfriars , Benedictines and Carthusians , were either sold off or dismantled. The greatest loss to the city was of Coventry's first Cathedral, St Mary's Priory and Cathedral which was mostly demolished, leaving only ruins, making it

6720-444: The city, starting in the 1930s and being completed in 1940, helped deliver more urban areas to the city on previously rural land. In the 1910s plans were created to redevelop Coventry's narrow streets and by the 1930s the plans were put into action with Coventry's medieval street of Butcher Row being demolished. even before the war, the plans had been put in place to destroy the medieval character of Coventry. The London Road Cemetery

6832-490: The company board and became chairman in 1946 on the death of Ernest Payton. In 1932, Datsun built cars infringing Austin patents. From 1934, Datsun began to build Sevens under licence and this operation became the greatest success of Austin's overseas licensing of its Seven. It marked the beginning of Datsun's international success. In 1952, Austin entered into another agreement with Datsun for assembly of 2,000 imported Austins from "knock-down kits", to be sold in Japan under

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6944-399: The company's finances. The last Swift car was the 1930 Cadet. Swift was too small to compete with the likes of Ford and Morris, and closed in 1931 after its suppliers foreclosed on its debts. Coventry Climax was left with a number of engines from the Cadet model, which it used as the basis of its Second World War fire pump engine designated FSM, the SM standing for Swift Motors. Production

7056-451: The country's geographical centre in Leicestershire . Coventry became an important and wealthy city of national importance during the Middle Ages . Later it became an important industrial centre, becoming home to a large bicycle industry in the 19th century. In the 20th century, it became a major centre of the British motor industry ; this made it a target for German air raids during the Second World War , and in November 1940, much of

7168-537: The early 15th century had a population of up to 10,000, making it the most important city in the Midlands , and possibly the fourth largest in England behind London , York and Bristol . Reflecting its importance, in around 1355, work began on a defensive city wall , which, when finally finished around 175 years later in 1530, measured 2.25 miles (3.62 km) long, at least 12 feet (3.7 m) high, and up to 9 feet (2.7 m) thick, it had two towers and twelve gatehouses. Coventry's city walls were described as one of

7280-463: The early 1970s. Following the Austin marque's discontinuance in 1987, Rover and MG continued to use the plant. The collapse of MG Rover meant it was not used from 2005 until MG production resumed from 2008 until 2016. The plant is currently leased by SAIC as a research and development facility for its MG Motor Subsidiary. For a list see : Austin Commercial Vehicles During the First World War Austin built aircraft under licence, including

7392-496: The end of the decade. April 1984 saw the introduction of the Maestro-derived Montego saloon, successor to the Morris Ital . The new car received praise for its interior space and comfort as well as its handling, but early build-quality problems took time to overcome. The spacious estate version, launched six months later, was one of the most popular load carriers in Britain for several years after its launch. In 1986, Austin Rover's holding company BL plc became Rover Group plc and

7504-460: The finest in Britain. Following the raids, the majority of Coventry's historic buildings were demolished by a council who saw no need of them in a modern city, although some of them could have been repaired and some of those demolished were unaffected by the bombing. In the post-war years Coventry was largely rebuilt under the general direction of the Gibson Plan , gaining a new pedestrianised shopping precinct (the first of its kind in Europe on such

7616-409: The first company to submit the Bantam Reconnaissance Car working prototype, saving time by using Austin nose and fender parts of what would evolve into the extremely successful and iconic WWII Willys MB "Jeep". The design was unfortunately handed over to Willys and Ford for production with a revised nose and fender design, while Bantam would largely just build trailers during the war. With the help of

7728-409: The four-cylinder 12/14, which continued in a bewildering number of guises until the First World War. These cars were entirely built at the Swift works, with the exception of the engines which were built in Coventry by Messrs White and Poppe . In 1904, the Swift Cycle Company Ltd. made a single-cylinder 700 cc car (possibly a voiturette) which had a cloverleaf emblem on its radiator, an emblem that

7840-491: The growth of the car industry attracting workers, Coventry's population doubled between 1901 and 1911. For most of the early-20th century, Coventry's economy boomed; in the 1930s, a decade otherwise known for its economic slump , Coventry was noted for its affluence. In 1937 Coventry topped a national purchasing power index, designed to calculate the purchasing power of the public. Many Coventry factories switched production to military vehicles, armaments and ammunitions during

7952-503: The historic city centre was destroyed by a large air raid . The city was rebuilt after the war, and the motor industry thrived until the mid-1970s. However, by the late-1970s/early-1980s, Coventry was in an economic crisis, with one of the country's highest levels of unemployment due to major plant closures and the collapse of the respective local supply-chain. In recent years, it has seen regeneration and an increase in population. The city also has three universities: Coventry University in

8064-535: The industry proper (he first repaired cars) a little later funding his operation entirely from his own resources. In November 1905 Herbert Austin acquired a disused printing works which was less than ten years old. It was located seven miles south-west of Birmingham in the small village of Longbridge (then still within Worcestershire ). The following month The Austin Motor Company Limited

8176-416: The large influx of workers who came to work in the city's booming factories. The areas which were expanded or created in this development included Radford , Coundon , Canley , Cheylesmore and Stoke Heath . As the population grew, the city boundaries underwent several expansions, in 1890, 1928, 1931 and 1965, and between 1931 and 1940 the city grew by 36%. The development of a southern by-pass around

8288-711: The last bicycle manufacturer in the city relocated. By the late-1890s, bicycle manufacture began to evolve into motor manufacture. The first motor car was made in Coventry in 1897, by the Daimler Company . Before long Coventry became established as one of the major centres of the British motor industry . In the early-to-mid 20th century, a number of famous names in the British motor industry became established in Coventry, including Alvis , Armstrong Siddeley , Daimler , Humber , Jaguar , Riley , Rootes , Rover , Singer , Standard , Swift and Triumph . Thanks to

8400-729: The late 1930s but did include the 16 hp, significant for having the company's first overhead valve engine. Austin J40 pedal cars were manufactured during this era. From late 1950 to mid-1952 products, brochures and advertisements displayed in flowing script Austin of England as if in response to Morris' Nuffield Organization . It fell out of use with the financial merger with Morris in BMC. In 1952, The Austin Motor Company Limited merged ownership, but not identity, with long-term rival Morris Motors Limited , becoming The British Motor Corporation Limited , with Leonard Lord in charge. William Morris

8512-490: The monks from the adjacent priory of Saint Mary in 1144, and converted it into a fortress from which he waged a battle against the castle which was held by the Earl. Marmion perished in the battle. It was demolished in the late 12th century. St Mary's Guildhall was built on part of the site. It is assumed the name "Broadgate" comes from the area around the castle gates. The Bishops of Lichfield were often referred to as

8624-553: The name as an effort to preserve the memory of the company. The company was dissolved in 2014. In 2015, the "Austin Motor Company", alongside the 1930's "Flying A" logo was registered by British Engineer John Stubbs, owner of specialist suspension company Black Art Designs. By 2021, a prototype electric vehicle named the Austin Arrow had been revealed and was seeking investors, with a supposed release date around late 2022. The revived Austin Motor Company subsequently revealed

8736-455: The nickname "Flying pig" as well as the doubtful build quality and indifferent reliability. It was still a strong seller in Britain, although not as successful as its predecessor. The wedge-shaped 18/22 series was launched as an Austin, a Morris and a more upmarket Wolseley in 1975. But within six months, it was rechristened the Princess and wore none of the previous marque badges, becoming

8848-549: The only English Cathedral to be destroyed during the dissolution. Coventry would not have another Cathedral until 1918, when the parish church of St Michael was elevated to Cathedral status, and it was itself destroyed by enemy bombing in 1940. Coventry therefore has had the misfortune of losing its Cathedral twice in its history. William Shakespeare , from nearby Stratford-upon-Avon , may have witnessed plays in Coventry during his boyhood or 'teens', and these may have influenced how his plays, such as Hamlet , came about. During

8960-419: The owner of an Austin 7 in England, which sold for approximately $ 455, would have to pay a yearly engine tax of $ 39. In comparison, the owner in England of a Ford Model-A would have to pay $ 120 per year in an engine tax. And this system of engine displacement tax was common in other European nations as well in the 1930s. At one point, the "Baby Austin" was built under licence by the fledgling BMW of Germany (as

9072-411: The post-war period, including Tile Hill , Wood End , and Stoke Aldermoor . Coventry's motor industry boomed during the 1950s and 1960s and Coventry enjoyed a 'golden age'. In 1960 over 81,000 people were employed in the production of motor vehicles, tractors and aircraft in Coventry. During this period the disposable income of Coventrians was amongst the highest in the country and both the sports and

9184-513: The press and elsewhere. Their place in the Rover range was gradually filled by a new generation of Rover models. The rights to the Austin name passed to British Aerospace and then to BMW when each bought the Rover Group. The rights were subsequently sold to MG Rover , created when BMW sold the business. Following MG Rover's collapse and sale, Nanjing Automobile Group owned the Austin name and Austin's historic assembly plant in Longbridge. At

9296-503: The purchase of Jaguar and in December 1966 changed its name from BMC to BMH, British Motor Holdings Limited . In early 1968 under government pressure BMH merged with Leyland Motors Limited and Austin became a part of the large British Leyland Motor Corporation (BLMC) combine. One of Austin's new models of this era was the 1973 Allegro , successor to the 1100/1300 ranges. It was criticised for its bulbous styling which earned it

9408-472: The recovery was the appointment in 1922 of a new finance director, Ernest Payton with the backing of the Midland Bank, and a new works director in charge of car production, Carl Engelbach, at the insistence of the creditors' committee. This triumvirate of Austin, Payton and Engelbach steered the company's fortunes through the interwar years. In a quest to expand market share, smaller cars were introduced,

9520-538: The rest of British Leyland (now known as BL) was looking bleak. The Austin Metro , launched in October 1980, was heralded as the saviour of Austin Motor Company and the whole BL combine. Twenty-one years after the launch of the Mini, it gave BL a much-needed modern supermini to compete with the recently launched likes of the Ford Fiesta , Vauxhall Nova , VW Polo and Renault 5 . It was an instant hit with buyers and

9632-561: The rest of the cathedral. Austin Motor Company The Austin Motor Company Limited was a British manufacturer of motor vehicles , founded in 1905 by Herbert Austin in Longbridge. In 1952 it was merged with Morris Motors Limited in the new holding company British Motor Corporation (BMC) Limited , keeping its separate identity. The marque Austin was used until 1987 by BMC's successors British Leyland and Rover Group . The trademark

9744-401: The roll of honour over the years. With many of the city's older properties becoming increasingly unfit for habitation, the first council houses were let to their tenants in 1917. With Coventry's industrial base continuing to soar after the end of the Great War in 1918, numerous private and council housing developments took place across the city in the 1920s and 1930s to provide housing for

9856-469: The time of the Norman Conquest in 1066, Coventry was probably a modest sized town of around 1,200 inhabitants, and its own minster church. Coventry Castle was a motte and bailey castle in the city. It was built in the early 12th century by Ranulf de Gernon, 4th Earl of Chester . Its first known use was during The Anarchy when Robert Marmion , a supporter of King Stephen , expelled

9968-608: The unemployment and desolation of Coventry at the time. Some motor manufacturing continued into the early 21st century: The research and design headquarters of Jaguar Cars is in the city at their Whitley plant and although vehicle assembly ceased at the Browns Lane plant in 2004, Jaguar's head office returned to the city in 2011, and is also sited in Whitley. Jaguar is owned by the Indian company, Tata Motors . The closure of

10080-530: The very first in Coventry—was opened on Eagle Street to serve the city's growing Pakistani community. The 1970s, however, saw a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. By the 1970s, most of Coventry's motor companies had been absorbed and rationalised into larger companies, such as British Leyland and Chrysler which subsequently collapsed. The early 1980s recession dealt Coventry

10192-470: The war Herbert Austin decided on a one-model policy based on the 3620 cc 20 hp engine. Versions included cars, commercials and even a tractor, but sales volumes were never enough to fill the vast factory built during wartime. The company went into receivership in 1921 but rose again after financial restructuring. Though Herbert Austin remained chairman he was no longer managing director and from that time decisions were made by committee. Critical to

10304-406: The war ended, the Cycle Car company was merged with the main company as Swift of Coventry. A Harper Bean & Sons, who also made Bean Cars , bought 50% of Swift's ordinary shares in 1919, but got into severe financial difficulties later that year, seriously affecting the company's finances. The Swift range was simplified with the excellent 1100 cc 10 continuing and joined by a 2-litre 12 with

10416-479: The wonders of the late Middle Ages. Today, Swanswell Gate and Cook Street Gate are the only surviving gatehouses and they stand in the city centre framed by Lady Herbert's Garden . Coventry claimed the status of a city by ancient prescriptive usage , and was granted a charter of incorporation and coat of arms by King Edward III in 1345. The motto " Camera Principis " (the Prince's Chamber) refers to Edward,

10528-541: Was privatised by selling it to British Aerospace (BAe) in 1988. Plans to replace the Metro with a radical new model, based on the ECV3 research vehicle and aiming for 100 mpg, led to the Austin AR6 of 1984–86, with several prototypes tested and production expected to start before the end of the decade. The desire to lose the Austin name and take Rover "upmarket" led to this project's demise in early 1987. In 1988,

10640-400: Was a leather lined cone type fitted into the external flywheel. The petrol tank was placed behind the dashboard and fed the carburettor by gravity. After World War 1 the Cycle Car company was merged with the main car company as Swift of Coventry. The first Swift car of the conventional type was the twin-cylinder 7-horsepower, later 10-horsepower, of 1904. This was shortly afterwards joined by

10752-518: Was a rear-wheel drive large car, but it shared the central section of the 1800. It was a sales disaster, with fewer than 10,000 examples being made. BMC was the first British manufacturer to move into front-wheel drive so comprehensively. Ford did not launch its first front-drive model until 1976 (in Britain), Ford-Germany in 1962 with the Taunus 12M(P4), while Vauxhall's first front-drive model

10864-583: Was acquired in 1905 by the Swift Motor Company, who made a motorcycle and a motor tricycle in 1898, and a conventional car by 1901 in its Cheylesmore Works in Little Park Street, but needed more factory space. The frontages of the Quinton Works have been preserved and the building is now used as a hotel. Coventry Coventry ( / ˈ k ɒ v ən t r i / KOV -ən-tree or rarely / ˈ k ʌ v -/ KUV - )

10976-413: Was adopted by all the cars. In the years 1909–11 another single-cylinder 7-horsepower car was manufactured, this time with 1100 cc (105 mm bore and 127 mm stroke). This car was also sold by Austin as the first Austin 7 . A larger car, the 15, with a 3-litre engine was added to the range in 1913, and this continued to just post-war. During the First World War, car production ceased. After

11088-471: Was carried out in 1662. In the 18th and early 19th centuries, silk ribbon weaving and watch and clock making became Coventry's staple industries. In the 1780s, the silk ribbon weaving industry was estimated to employ around 10,000 weavers in Coventry, and its surrounding towns like Bedworth and Nuneaton . Coventry's growth was aided by the opening of the Coventry Canal in 1769, which gave

11200-421: Was considered one of the finest retail experiences outside London. In 1965 the new University of Warwick campus was opened to students, and rapidly became one of the country's leading higher-education institutions. Coventry's large industrial base made it attractive to the wave of Asian and Caribbean immigrants who arrived from Commonwealth colonies after 1948. In 1950, one of Britain's first mosques —and

11312-582: Was designed by Joseph Paxton on the site of a former quarry to meet the needs of the city. Coventry suffered severe bomb damage during the Second World War . The most severe was a massive Luftwaffe air raid that the Germans called Operation Moonlight Sonata. The raid, which involved more than 500 aircraft, started at 7pm on 14 November 1940 and carried on for 11 hours into the morning of 15 November. The raid led to severe damage to large areas of

11424-423: Was during this time that the legend of Lady Godiva riding naked on horseback through the streets of Coventry, to protest against unjust taxes levied on the citizens of Coventry by her husband, was alleged to have occurred. Although this story is regarded as a myth by modern historians, it has become an enduring part of Coventry's identity. A market was established at the abbey gates and the settlement expanded. At

11536-405: Was first chairman but soon retired. Lord, who had stormed out of Morris declaring he would "take Cowley apart brick by brick", ensured Austin was the dominant partner and its (more recently designed OHV) engines were adopted for most of the cars. Various models followed the Morris policy and became badge-engineered versions of each other. In 1952 Austin made a deal with Donald Healey leading to

11648-411: Was incorporated. In the last week of April 1906 a large body of motorists travelled to Longbridge "where snow lay full three inches deep on the ground and was still falling fast" to see the new Austin car, a conventional four-cylinder model with chain drive. It was available as a 15/20 hp complete at £500 (chassis, £425) and a 25/30 hp for £650 (chassis, £550). The sole concessionaire for sale of

11760-491: Was increased to £650,000. At that time in number of cars produced it probably ranked fifth after Wolseley (still largest), Humber , Sunbeam and Rover . The Austin Motor Co. grew enormously during the First World War fulfilling government contracts for aircraft, shells, heavy guns and generating sets and 1,600 three-ton trucks most of which were sent to Russia. The workforce expanded from around 2,500 to 22,000. After

11872-582: Was installed on the throne. In 1506 the draper Thomas Bond founded Bond's Hospital , an almshouse in Hill Street, to provide for 10 poor men and women. This was followed in 1509 with the founding of another almshouse, when the wool merchant William Ford founded Ford's Hospital and Chantry on Greyfriars' Lane, to provide for 5 poor men and their wives. Throughout the Middle Ages Coventry had been home several monastic orders and

11984-411: Was largely destroyed by German bombing during the Second World War , leaving only the outer walls and spire. At 300 feet (91 metres) high, the spire of St Michael's is claimed to be the third tallest cathedral spire in England, after Salisbury and Norwich . Due to the architectural design (in 1940 the tower had no internal wooden floors and a stone vault below the belfry) it survived the destruction of

12096-454: Was launched in 1979 and Chrysler UK's first such car was launched in 1975. Front-wheel drive was popular elsewhere in Europe, however, with Renault , Citroen and Simca all using the system at the same time or before BMC. East Germany's Trabant used the system from 1958. In September 1965 BMC completed the purchase of its major supplier, Pressed Steel . Twelve months later it completed

12208-483: Was needed in 1906 and William Harvey Du Cros (1846–1918) joined the board of directors. After that Harvey Du Cros junior of the Swift Cycle Co and Austin each held approximately half of the ordinary capital. Herbert Austin remained chairman and managing director. Austin's cars, like Wolseley's, were luxury vehicles. The published customer list included Russian Grand Dukes, Princesses, Bishops, high officials of

12320-512: Was one of the most popular British cars of the 1980s. It was intended as a replacement for the Mini but the Mini went on to outlast it. It was facelifted in October 1984 and gained a 5-door version. In 1982, most of the car division of the by now somewhat shrunken British Leyland (BL) company was rebranded as the Austin Rover Group , with Austin acting as the "budget" and mainstream brand to Rover's more luxurious models. The MG badge

12432-782: Was originally in the Cheylesmore Works but in 1906 car assembly moved to a new factory, Quinton Works in Mile Lane. Some of the cars were equipped with engines manufactured in Saint-Denis Paris by Aster in single, twin or four cylinder configurations. In 1869, 'Coventry Machinists' started making bicycles and in 1896 it became the 'Swift Cycle Company'. In 1898 it started making motorcycles. Swift made its first single-cylinder car in 1900 using an MMC engine. It had an unusual transmission system involving an unsprung two ratio rear axle. The Swift voiturettes, described in

12544-559: Was revived for sporty versions of the Austin models, of which the MG Metro 1300 was the first. The Morris and Triumph brands were axed in 1984. Austin revitalised its entry into the small family-car market in March 1983 with the launch of its all-new Maestro , a spacious five-door hatchback that replaced the elderly Allegro and Maxi and was popular in the early years of its production life, although sales had started to dip dramatically by

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