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California Milk Processor Board

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The California Milk Processor Board is a nonprofit marketing board funded by California dairy processors and administered by the California Department of Food and Agriculture . It is most well known for its Got Milk? advertising campaign.

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63-620: The California Milk Processor Board was created in 1993 to counter falling sales of milk, as Americans switched to soft drinks , health drinks , and other beverages. It is funded by all California milk processors and administered by the California Department of Food and Agriculture . The board is separate from the California Milk Advisory Board , which created the Happy Cows campaign and supports

126-570: A gas when the pressure is released. The process usually involves injecting carbon dioxide under high pressure. When the pressure is removed, the carbon dioxide is released from the solution as small bubbles, which causes the solution to become effervescent, or fizzy. Carbonated beverages are prepared by mixing flavored syrup with carbonated water. Carbonation levels range up to 5 volumes of CO 2 per liquid volume. Ginger ale , colas , and related drinks are carbonated with 3.5 volumes. Other drinks, often fruity ones, are carbonated less. In

189-429: A sugar substitute (in the case of diet sodas ), or some combination of these. Soft drinks may also contain caffeine , colorings , preservatives and other ingredients. Soft drinks are called "soft" in contrast with "hard" alcoholic drinks . Small amounts of alcohol may be present in a soft drink, but the alcohol content must be less than 0.5% of the total volume of the drink in many countries and localities if

252-560: A syrup or dry ingredients with carbonated water, or by Lacto-fermentation. Syrups are commercially sold by companies such as Soda-Club ; dry ingredients are often sold in pouches, in a style of the popular U.S. drink mix Kool-Aid . Carbonated water is made using a soda siphon or a home carbonation system or by dropping dry ice into water. Food-grade carbon dioxide, used for carbonating drinks, often comes from ammonia plants. Drinks like ginger ale and root beer are often brewed using yeast to cause carbonation . Of most importance

315-433: A Baltimore, Maryland machine shop operator. It was the first bottle top to successfully keep the bubbles in the bottle. In 1899, the first patent was issued for a glass-blowing machine for the automatic production of glass bottles. Earlier glass bottles had all been hand-blown. Four years later, the new bottle-blowing machine was in operation. It was first operated by Michael Owens , an employee of Libby Glass Company. Within

378-527: A day) had significantly lower bone mineral density (BMD) of about 4% in the hip compared to women who did not consume colas. The study found that the effect of regular consumption of cola sodas was not significant on men's BMD. In 2006, the United Kingdom Food Standards Agency published the results of its survey of benzene levels in soft drinks, which tested 150 products and found that four contained benzene levels above

441-577: A decade of the invention of carbonated water by Joseph Priestley in 1767, inventors in Europe had used his concept to produce the drink in greater quantities. One such inventor, J. J. Schweppe , formed Schweppes in 1783 and began selling the world's first bottled soft drink. Soft drink brands founded in the 19th century include R. White's Lemonade in 1845, Dr Pepper in 1885 and Coca-Cola in 1886. Subsequent brands include Pepsi , Irn-Bru , Sprite , Fanta , 7 Up and RC Cola . The term "soft drink"

504-452: A deeper nostalgia for genuine connection". It also adresses the increasing trend of people using vegetable drinks like oat milk . Soft drink A soft drink (see § Terminology for other names) is any water-based flavored drink , usually but not necessarily carbonated , and typically including added sweetener . Flavors used can be natural or artificial . The sweetener may be a sugar , high-fructose corn syrup , fruit juice ,

567-645: A few years, glass bottle production increased from 1,400 bottles a day to about 58,000 bottles a day. In America, soda fountains were initially more popular, and many Americans would frequent the soda fountain daily. Beginning in 1806, Yale University chemistry professor Benjamin Silliman sold soda waters in New Haven, Connecticut . He used a Nooth apparatus to produce his waters. Businessmen in Philadelphia and New York City also began selling soda water in

630-568: A higher risk of cardiovascular diseases , and people who drank sugar-sweetened drinks with digestive diseases . Since at least 2006, debate on whether high-calorie soft drink vending machines should be allowed in schools has been on the rise. Opponents of the soft drink vending machines believe that soft drinks are a significant contributor to childhood obesity and tooth decay , and that allowing soft drink sales in schools encourages children to believe they are safe to consume in moderate to large quantities. Opponents also argue that schools have

693-806: A potential risk factor for weight gain. From 1977 to 2002, Americans doubled their consumption of sweetened beverages —a trend that was paralleled by doubling the prevalence of obesity. The consumption of sugar-sweetened beverages is associated with weight and obesity, and changes in consumption can help predict changes in weight. The consumption of sugar-sweetened soft drinks can also be associated with many weight-related diseases, including diabetes, metabolic syndrome , and cardiovascular risk factors. Most soft drinks contain high concentrations of simple carbohydrates : glucose , fructose , sucrose and other simple sugars. If oral bacteria ferment carbohydrates and produce acids that may dissolve tooth enamel and induce dental decay, then sweetened drinks may increase

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756-743: A process to manufacture bottled carbonated mineral water. He founded the Schweppes Company in Geneva in 1783 to sell carbonated water, and relocated his business to London in 1792. His drink soon gained in popularity; among his newfound patrons was Erasmus Darwin . In 1843, the Schweppes company commercialized Malvern Water at the Holywell Spring in the Malvern Hills, and received a royal warrant from King William IV. It

819-518: A program called Milk Life. In 1993, the Board launched its most successful and longest-lasting campaign, "Got Milk?". Designed initially by Goodby, Silverstein & Partners , the campaign is intended to convince current milk-drinkers to consume more milk. In 2008, the Board launched the "White Gold" marketing campaign to appeal to teenagers, featuring a self-consciously fake rock band style commercial, with lead singer " White Gold " performing with

882-517: A responsibility to look after the health of the children in their care, and that allowing children easy access to soft drinks violates that responsibility. Vending machine proponents believe that obesity is a complex issue and soft drinks are not the only cause. A 2011 bill to tax soft drinks in California failed, with some opposing lawmakers arguing that parents—not the government—should be responsible for children's drink choices. On May 3, 2006,

945-620: A safety concern for consumers". A study published in the Clinical Journal of the American Society of Nephrology in 2013 concluded that consumption of soft drinks was associated with a 23% higher risk of developing kidney stones . In a 2019 study of 451,743 Europeans, those who had a consumption of soft drinks of two or more a day, had a greater chance of all-cause mortality than those who drank less than one per month. People who drank artificially sweetened drinks had

1008-691: A sugary beverage on a given day fell from approximately 62% to 50% for adults, and from 80% to 61% for children. The decrease has been attributed to, among other factors, an increased awareness of the dangers of obesity, and government efforts to improve diets. At the same time, soda consumption has increased in some low- or middle-income countries such as Cameroon , Georgia , India and Vietnam as soda manufacturers increasingly target these markets and consumers have increasing discretionary income. Soft drinks are made by mixing dry or fresh ingredients with water. Production of soft drinks can be done at factories or at home. Soft drinks can be made at home by mixing

1071-455: Is a category in the beverage industry, and is broadly used in product labeling and on restaurant menus, generally a euphemistic term meaning non-alcoholic . However, in many countries such drinks are more commonly referred to by regional names, including pop , cool drink , fizzy drink, cola , soda, or soda pop . Other less-used terms include carbonated drink , fizzy juice , lolly water , seltzer , coke , tonic , and mineral . Due to

1134-713: Is a common misconception that drinking from plastic water bottles increases cancer risk; there is no such risk. An article published on 6 November 2017 in Water Research reported on the content of microplastics in mineral waters packed in plastic or glass bottles, or beverage cartons. In 2018, research conducted by Sherri Mason from the State University of New York in Fredonia revealed the presence of polypropylene, polystyrene, nylon and polyethylene terephthalate microparticles in plastic bottles. Polypropylene

1197-648: Is any soft drink. In other languages, various names are used: descriptive names as "non-alcoholic beverages", equivalents of "soda water", or generalized names. For example, the Bohemian variant of the Czech language (but not Moravian dialects) uses "limonáda" for all such beverages, not only those made from lemons. Similarly, the Slovak language uses "malinovka" ("raspberry water") for all such beverages, not only for raspberry ones. The origins of soft drinks lie in

1260-485: Is associated with obesity , hypertension , type 2 diabetes , dental caries , and low nutrient levels . A few experimental studies reported the role sugar-sweetened soft drinks potentially contribute to these ailments, though other studies show conflicting information. According to a 2013 systematic review of systematic reviews, 83.3% of the systematic reviews without reported conflict of interest concluded that sugar-sweetened soft drinks consumption could be

1323-514: Is now called) onto chalk to produce carbon dioxide gas and encouraging the gas to dissolve into an agitated bowl of water. "Within a decade, inventors in Britain and in Europe had taken Priestley's basic idea—get some "fixed air," mix it with water, shake—and created contraptions that could make carbonated water more quickly, in greater quantities. One of those inventors was named Johann Jacob Schweppe, who sold bottled soda water and whose business

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1386-431: Is often advised by dentists as the drink does not come into as much contact with the teeth. It has also been suggested that brushing teeth right after drinking soft drinks should be avoided as this can result in additional erosion to the teeth due to mechanical action of the toothbrush on weakened enamel. A 2006 study of several thousand men and women, found that women who regularly drank cola-based sodas (three or more

1449-605: Is still around today." "The great soda-water shake up" (October 2014) The Atlantic . Another Englishman, John Mervin Nooth , improved Priestley's design and sold his apparatus for commercial use in pharmacies. Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowed imitation mineral water to be produced in large amounts. Swedish chemist Jöns Jacob Berzelius started to add flavors (spices, juices, and wine) to carbonated water in

1512-431: Is that the ingredient meets the agreed specification on all major parameters. This is not only the functional parameter (in other words, the level of the major constituent), but the level of impurities, the microbiological status, and physical parameters such as color, particle size, etc. Some soft drinks contain measurable amounts of alcohol. In some older preparations, this resulted from natural fermentation used to build

1575-511: Is used in the preparation of the flavoring extracts such as vanilla extract . Market control of the soft drink industry varies on a country-by-country basis. However, PepsiCo and the Coca-Cola Company remain the two largest producers of soft drinks in most regions of the world. In North America, Keurig Dr Pepper and Jones Soda also hold a significant amount of market share. The over-consumption of sugar-sweetened soft drinks

1638-540: The Caledonian Road , Islington , in London in 1870. His Codd-neck bottle was designed to enclose a marble and a rubber washer in the neck. The bottles were filled upside down, and pressure of the gas in the bottle forced the marble against the washer, sealing in the carbonation. The bottle was pinched into a special shape to provide a chamber into which the marble was pushed to open the bottle. This prevented

1701-695: The World Health Organization (WHO) guidelines for drinking water. The United States Food and Drug Administration released its own test results of several soft drinks containing benzoates and ascorbic or erythorbic acid . Five tested drinks contained benzene levels above the Environmental Protection Agency's recommended standard of 5 ppb . As of 2006, the FDA stated its belief that "the levels of benzene found in soft drinks and other beverages to date do not pose

1764-466: The "Calcium Twins". In 2009, the Board launched a sequel to the "White Gold" campaign by releasing "The Battle for Milkquarious", a 22-minute-long rock opera featuring an array of old and new characters, including " White Gold ", Strawberry Summers, Jug Life, Bovina the Uni-Pega-Cow, and the evil Nasterious. It was marketed as "The most amazing rock opera ever made about milk." In 2011, the Board

1827-593: The 1920s. Since then, soft drink vending machines have become increasingly popular. Both hot and cold drinks are sold in these self-service machines throughout the world. Per capita consumption of soda varies considerably around the world. As of 2014, the top consuming countries per capita were Argentina, the United States, Chile, and Mexico. Developed countries in Europe and elsewhere in the Americas had considerably lower consumption. Annual average consumption in

1890-691: The Alliance for a Healthier Generation, Cadbury Schweppes , the Coca-Cola Company , PepsiCo , and the American Beverage Association announced new guidelines that will voluntarily remove high-calorie soft drinks from all U.S. schools. On May 19, 2006, the British education secretary , Alan Johnson , announced new minimum nutrition standards for school food. Among a wide range of measures, from September 2006, school lunches will be free from carbonated drinks. Schools will also end

1953-558: The Californian dairy industry. Up until 2004, California dairy farmers, co-funded the Got Milk? campaign through Dairy Management Inc . As of 2014, Got Milk? had not reversed the trend of people buying and using less and less milk: from 0.96 cups per person in 1970 to 0.59 cups in 2011. In 2014, the (MilkPEP), founded in 1990 by an Act of Congress to increase dairy milk consumption through consumer marketing, replaced Got milk? with

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2016-645: The United Kingdom and Ireland, the term "fizzy drink" is common. "Pop" and "fizzy pop" are used in Northern England, South Wales, and the Midlands while "mineral" is used in Ireland. In Scotland, "fizzy juice" or even simply "juice" is colloquially encountered, as is "ginger". In Australia and New Zealand, "soft drink" or "fizzy drink" is typically used. In South African English , "cool drink"

2079-466: The United States called " phosphate soda " appeared in the late 1870s. It became one of the most popular soda fountain drinks from 1900 until the 1930s, with the lemon or orange phosphate being the most basic. The drink consists of 1 US fl oz (30 ml) fruit syrup, 1/2 teaspoon of phosphoric acid , and enough carbonated water and ice to fill a glass. This drink was commonly served in pharmacies. Soft drinks soon outgrew their origins in

2142-460: The United States, at 153.5 liters, was about twice that in the United Kingdom (77.7) or Canada (85.3). In recent years, soda consumption has generally declined in the West. According to one estimate, per capita consumption in the United States reached its peak in 1998 and has continually fallen since. A study in the journal Obesity found that from 2003 to 2014 the proportion of Americans who drank

2205-563: The United States, plastic water bottles are regulated by the FDA which also inspects and samples bottled water plants periodically. Plastic water bottle plants hold a low priority for inspection due to a continuously good safety record. In the past, the FDA maintained that there was a lack of human data showing plastics pose health problems. However, in January 2010, the FDA reversed its opinion saying they now have concerns about health risks . It

2268-537: The University of East Anglia (UEA) School of Chemistry The European Food Safety Authority suggested most microplastics are excreted by the body, however the UN Food and Agriculture Organization warned that it is possible that the smallest particles (< 1.5 μm) could enter the bloodstream and organs, via the intestinal wall. Plastic bottles are marked at their base with the resin identification code to indicate

2331-457: The biggest advantage plastic bottles have over their glass counterparts is their superior resistance to breakage , in both production and transportation. Except for wine and beer, the food industry has largely replaced glass bottles with plastic bottles. The materials used in the manufacture of plastic bottles vary by application. There is ongoing concern as to the use of plastics in consumer food packaging solutions, environmental impact of

2394-401: The bottle to extend the life of the product. An alternate benefit is minimizing storage, transportation, or disposal space when the bottle is empty or as the content is being dispersed, for example with water bottles used by hikers. Collapsing can also keep foods fresher. Bottles, used for storing carbonated water and soft drinks , has an uneven bottom for stability reasons. The technology

2457-459: The caddish Huntingdon, recovering from months of debauchery, wakes at noon and gulps a bottle of soda-water. ) In the early 20th century, sales of bottled soda increased greatly around the world, and in the second half of the 20th century, canned soft drinks became an important share of the market. During the 1920s, "Home-Paks" were invented. "Home-Paks" are the familiar six-pack cartons made from cardboard. Vending machines also began to appear in

2520-413: The carbonation. In the United States, soft drinks (as well as other products such as non-alcoholic beer ) are allowed by law to contain up to 0.5% alcohol by volume . Modern drinks introduce carbon dioxide for carbonation, but there is some speculation that alcohol might result from fermentation of sugars in a non-sterile environment. A small amount of alcohol is introduced in some soft drinks where alcohol

2583-425: The development of fruit-flavored drinks. In the medieval Middle East , a variety of fruit-flavored soft drinks were widely drunk, such as sharbat , and were often sweetened with ingredients such as sugar , syrup and honey . Other common ingredients included lemon , apple , pomegranate , tamarind , jujube , sumac , musk , mint and ice . Middle Eastern drinks later became popular in medieval Europe , where

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2646-507: The disposal of these products, as well as concerns regarding consumer safety . Karin Michaels, Associate Professor at Harvard Medical School, suggests that toxins leaching from plastics might be related to disorders in humans such as endocrine disruption . Aluminum and cyanide were found as trace elements in the examined samples but they are considered to be toxic elements according to the United States food and drug administration FDA . In

2709-684: The drink is to be considered non-alcoholic . Types of soft drinks include lemon-lime drinks , orange soda , cola , grape soda , cream soda , ginger ale and root beer . Soft drinks may be served cold, over ice cubes , or at room temperature . They are available in many container formats, including cans , glass bottles , and plastic bottles . Containers come in a variety of sizes, ranging from small bottles to large multi-liter containers. Soft drinks are widely available at fast food restaurants , movie theaters , convenience stores , casual-dining restaurants , dedicated soda stores , vending machines and bars from soda fountain machines. Within

2772-503: The early 19th century. In the 1830s, John Matthews of New York City and John Lippincott of Philadelphia began manufacturing soda fountains. Both men were successful and built large factories for fabricating fountains. Due to problems in the U.S. glass industry, bottled drinks remained a small portion of the market throughout much of the 19th century. (However, they were known in England. In The Tenant of Wildfell Hall , published in 1848,

2835-502: The high sugar content in typical soft drinks, they may also be called sugary drinks . In the United States, the 2003 Harvard Dialect Survey tracked the usage of the nine most common names. Over half of the survey respondents preferred the term "soda", which was dominant in the Northeastern United States, California, and the areas surrounding Milwaukee and St. Louis. The term "pop", which was preferred by 25% of

2898-460: The late 18th century, scientists made important progress in replicating naturally carbonated mineral waters . In 1767, Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make carbonated water when he suspended a bowl of distilled water above a beer vat at a local brewery in Leeds , England. His invention of carbonated water (later known as soda water , for

2961-439: The late eighteenth century. Thomas Henry , an apothecary from Manchester, was the first to sell artificial mineral water to the general public for medicinal purposes, beginning in the 1770s. His recipe for 'Bewley's Mephitic Julep' consisted of 3 drachms of fossil alkali to a quart of water, and the manufacture had to 'throw in streams of fixed air until all the alkaline taste is destroyed'. Johann Jacob Schweppe developed

3024-464: The marble from blocking the neck as the drink was poured. R. White's, by now the biggest soft drinks company in London and south-east England, featured a wide range of drinks on their price list in 1887, all of which were sold in Codd's glass bottles, with choices including strawberry soda, raspberry soda, cherryade and cream soda. In 1892, the " Crown Cork Bottle Seal " was patented by William Painter ,

3087-412: The material used. Product labels are attached with adhesive or are shrunk to fit. In-mould labelling is a process of building the label into the bottle during molding. An accordion bottle or collapsible bottle is a plastic bottle designed to store darkroom chemicals or any other chemical that is highly susceptible to oxidation . They work by being able to squeeze down to remove excess air from

3150-540: The medical world and became a widely consumed product, available cheaply for the masses. By the 1840s, there were more than fifty soft drink manufacturers in London, an increase from just ten in the 1820s. Carbonated lemonade was widely available in British refreshment stalls in 1833, and in 1845, R. White's Lemonade went on sale in the UK. For the Great Exhibition of 1851 held at Hyde Park in London, Schweppes

3213-684: The respondents, was most popular in the Midwest and Pacific Northwest, while the genericized trademark "coke", used by 12% of the respondents, was most popular in the Southern United States. The term "tonic" is distinctive to eastern Massachusetts , although its use is declining. In the English-speaking parts of Canada, the term "pop" is prevalent, but "soft drink" is the most common English term used in Montreal. In

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3276-411: The risk of dental caries . The risk would be greater if the frequency of consumption is high. A large number of soda pops are acidic as are many fruits, sauces, and other foods. Drinking acidic drinks over a long period and continuous sipping may erode the tooth enamel . A 2007 study determined that some flavored sparkling waters are as erosive or more so than orange juice. Using a drinking straw

3339-516: The sale of junk food (including carbonated drinks) in vending machines and tuck shops . Plastic bottles A plastic bottle is a bottle constructed from high-density or low density plastic . Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo or milk. They range in sizes, from very small bottles to large carboys . Consumer blow molded containers often have integral handles or are shaped to facilitate grasping. Plastic

3402-400: The soft drinks industry was the lack of an effective sealing of the bottles. Carbonated drink bottles are under great pressure from the gas, so inventors tried to find the best way to prevent the carbon dioxide or bubbles from escaping. The bottles could also explode if the pressure was too great. Hiram Codd devised a patented bottling machine while working at a small mineral water works in

3465-467: The tropical areas of South Asia and Africa. As the quinine powder was so bitter people began mixing the powder with soda and sugar, and a basic tonic water was created. The first commercial tonic water was produced in 1858. The mixed drink gin and tonic also originated in British colonial India , when the British population would mix their medicinal quinine tonic with gin . A persistent problem in

3528-400: The use of soda powders in its commercial manufacture) is the major and defining component of most soft drinks. Priestley found that water treated in this manner had a pleasant taste, and he offered it to his friends as a refreshing drink. In 1772, Priestley published a paper entitled Impregnating Water with Fixed Air in which he describes dripping oil of vitriol (or sulfuric acid as it

3591-437: The word "syrup" was derived from Arabic . In Tudor England , 'water imperial' was widely drunk; it was a sweetened drink with lemon flavor and containing cream of tartar . 'Manays Cryste' was a sweetened cordial flavored with rosewater, violets or cinnamon. Another early type of soft drink was lemonade , made of water and lemon juice sweetened with honey, but without carbonated water. The Compagnie des Limonadiers of Paris

3654-620: Was criticized for its "Everything I do is wrong" campaign which critics claimed was bigoted. The board halted the campaign early, but enjoyed the negative publicity generated by launching a new site called www.gotdiscussion.org. In 2023, the Board launched "Get Real Inc." as a "fictional start-up, with a mission inspired by a glass of real milk, that humorously highlights modern society’s increasing detachment from what’s real". The campaign adresses Hispanic and Latino Americanss in Spanish and "a global cultural shift from mere nostalgia for comfort to

3717-438: Was designated the official drink supplier and sold over a million bottles of lemonade, ginger beer, Seltzer water and soda-water. There was a Schweppes soda water fountain, situated directly at the entrance to the exhibition. Mixer drinks became popular in the second half of the century. Tonic water was originally quinine added to water as a prophylactic against malaria and was consumed by British officials stationed in

3780-449: Was granted a monopoly for the sale of lemonade soft drinks in 1676. Vendors carried tanks of lemonade on their backs and dispensed cups of the soft drink to Parisians. Carbonated drinks or fizzy drinks are beverages that consist mainly of carbonated water . The dissolution of carbon dioxide (CO 2 ) in a liquid , gives rise to effervescence or fizz . Carbon dioxide is only weakly soluble in water; therefore, it separates into

3843-411: Was hereby found to be the most common polymeric material (54%) and nylon the second most abundant (16%) polymeric material. The study also mentioned that polypropylene and polyethylene are polymers that are often used to make plastic bottle caps . Also, 4% of retrieved plastic particles were found to have signatures of industrial lubricants coating the polymer. The research was reviewed by Andrew Mayes of

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3906-464: Was invented in the nineteenth century and was originally used to replace common materials such as ivory, rubber, and shellac. Plastic bottles were first used commercially in 1947, but remained relatively expensive until the early 1950s when high-density polyethylene was introduced. They quickly became popular with both manufacturers and customers because compared to glass bottles , plastic bottles are lighter, cheaper and easier to transport. However,

3969-568: Was not long before flavoring was combined with carbonated water. The earliest reference to carbonated ginger beer is in a Practical Treatise on Brewing . published in 1809. The drinking of either natural or artificial mineral water was considered at the time to be a healthy practice, and was promoted by advocates of temperance . Pharmacists selling mineral waters began to add herbs and chemicals to unflavored mineral water. They used birch bark (see birch beer ), dandelion , sarsaparilla root , fruit extracts, and other substances. A variant of soda in

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