46-639: The ChildLine Concert , known for sponsorship reasons as the ' Cheerios ChildLine Concert', was an annual pop music charity event which took place in Ireland between 1997 and 2014. The money raised from the concerts was donated to the young person's charity, ChildLine . Performers at past events included Westlife (who performed at the concert twelve times), Robbie Williams , Anastacia , Girls Aloud , McFly , All Saints , S Club 7 , Sophie Ellis-Bextor , 5ive , Sugababes , Busted , Boyzone , JLS , The Script , Little Mix , Union J and Olly Murs . In 2003,
92-402: A "brilliant reaction and have been bombarded with positive comments on facebook from the students." Wonderland toured with Olly Murs during April and May 2011 and will support American rapper 50 Cent on his UK tour later in the year. Wonderland was released on 6 June 2011, the same day as the band's second single "Starlight". "Nothing Moves Me Anymore" was released as the third single from
138-610: A Love Song " was released on 25 February 2011 in Ireland and on 6 March 2011 in the United Kingdom . Their eponymous debut album was released on 6 June 2011, the same day as their second single, "Starlight". Wonderland released their third single, "Nothing Moves Me Anymore", in August 2011. The following month, it was announced the band had been dropped by their record label. The group later decided to split up. In July 2008, it
184-481: A good attitude and who will look good. We don't want good -- we want great." Over three thousand hopefuls auditioned. In December 2008, it was revealed that the band had been put together, but had not been named. Sharon Condon, Corrina Durran, Leigh Learmont, Kasey Smith , and Jodi Albert were picked to form the new band. Albert told Hello Magazine in February 2011 that around three thousand girls turned up to
230-507: A mention on the popular gossip blog written by Perez Hilton , after fans sent him a link to one of their performances. Wonderland's debut single was confirmed to be "Not a Love Song" and it was released in Ireland on 25 February 2011 and in the UK on 6 March. Albert described the song as "fun and cheeky". She added that it has a "rocky edge", but with a bit of country in it too. During an interview with Digital Spy , Durran said they had received
276-571: A new Cheerios commercial, with the refrain "Good goes around and around and around." In May 2020, during the COVID-19 pandemic in Canada , it partnered with Food Banks Canada to do a tribute to food bank workers. Beginning in July 2021, a limited re-release of Cheerios cereal was made across North American markets by reusing the original-brand name "Cheerioats" instead of "Cheerios." Cheerioats used
322-553: A popular baby food . Generally first fed to children aged 9–12 months, Cheerios serve to help infants transition to eating solid food, as well as develop fine motor skills. In January 2014, General Mills announced that it would halt the use of genetically modified ingredients in original Cheerios. However, General Mills notes for Original Cheerios that "trace amounts of genetically modified (also known as 'genetically engineered') material may be present due to potential cross contact during manufacturing and shipping". In February 2015,
368-536: A positive reception to the song when they sang it on the Westlife tour. On 4 March 2011, Wonderland released an EP entitled Introduction to Wonderland . The EP contains "Not a Love Song", one music video and three live acoustic tracks. The band recorded their self-titled debut album in 2010. In a November 2010 interview, Durran said that nine tracks had been recorded, with a few more to finish. Wonderland worked with Andy Hill , Shep Solomon and Bob Clearmountain on
414-479: A selection of DJs from around Ireland and a karaoke section. As of 2013, there had been no further ChildLine Rocks concerts. Cheerios Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada , consisting of pulverized oats in the shape of a solid torus . In some countries, including the United Kingdom , Cheerios is marketed by Cereal Partners under
460-420: Is sponsored by Cheerios and a 50/50 joint venture of General Mills and Simon & Schuster . Mini-sized versions of Simon & Schuster children's books are published within the program when the book drive occurs. The program also includes a New Author contest; winners' books are published in miniature inside boxes of Cheerios. In 2009, Olympic gold medalist and World Champion gymnast Shawn Johnson became
506-603: The Irish Daily Star reported Wonderland's future remained uncertain as no one had confirmed any plans for them to continue. On 19 September, Condon told the Evening Herald that she planned to launch a solo career, despite Walsh and Egan's attempts to keep Wonderland together. The singer opined the group cannot continue as they do not have the dancers or the production to succeed. She also explained Albert's pregnancy would have made things more difficult for
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#1732791403724552-508: The 2010 Isle of Wight Festival . Walsh announced that he would launch Wonderland with a reality television programme, entitled Louis Walsh & Kian Egan's Next Big Thing (previously The Management ) in October 2010. The programme followed the band for two years as they prepared to release their debut single and album. It began airing on ITV2 on 30 October 2010 in the UK and was later broadcast on TV3 in Ireland. Wonderland were given
598-452: The 3Arena in Dublin, and was hosted by Nicky Byrne . Performers included Boyzone , Olly Murs , McBusted , Shane Filan , Jedward , and HomeTown . An annual concert featuring rock and indie acts from around Ireland called ChildLine Rocks was launching in 2007, acting as a rock alternative to the pop ChildLine Concert to raise money for ChildLine . The performers played for free meaning
644-507: The Nestlé brand; in Australia and New Zealand , Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats . Cheerios were introduced on May 1, 1941, as "Cheerioats". The name was shortened to "Cheerios" in 1945, after a competing cereal manufacturer, Quaker Oats , claimed to hold the rights to use the term "oats". Cheerios' production was based upon
690-598: The Vortexx Saturday morning block on The CW Television Network in August 2012, special boxes of Cheerios were branded as "Vortexx O's," complete with the schedule on the back, and the wordmark plastered on one of the Vortexx promotional backgrounds. Toys were also included in the box, featuring John Cena , Iron Man , and the Pink Power Ranger . In 2017, Latrell James was hired to sing a song for
736-670: The United Kingdom are not gluten-free. Cheerios in the United States are made solely from oats and, since 2015, can be called gluten-free. Many television commercials for Cheerios have targeted children, featuring animated characters (such as a Honeybee ). Bullwinkle was featured in early 1960s commercials, with the tagline at the end of the ad being "Go with Cheerios!" followed by Bullwinkle, usually worse for wear due to his Cheerios-inspired bravery somewhat backfiring, saying "...but watch where you're going!" Hoppity Hooper
782-553: The album. In September 2011, Melanie Finn of the Evening Herald reported Wonderland had been dropped by Mercury Records. Of the news, Walsh told Finn "They had some great songs, they could all sing and they worked really hard. They tried to do something different and it's just a shame it didn't work out. But people haven't heard the last of them." Egan also confirmed the news and added "It's been an amazing journey for us all. Incredible memories were made." Caitriona Giblin of
828-410: The auditions. She said that over three months, there were eight rounds where the numbers got smaller and eventually the girls were whittled down to the five who formed the band. Albert added that the girls had "gravitated towards each other" and become friends during the process. The girls decided to name the band Wonderland and Learmont revealed that it took the band a year and a half to come up with
874-437: The band, saying "If you look at Una Healy now from The Saturdays, she's fine because they are an established band, but we weren't. At the end of the day, I don't really know the reason we were dropped, maybe our music just wasn't good enough, but I think there was more to it than that." Condon thought Wonderland were not what people were looking for as they tried to be something different with their sound and style. She revealed to
920-403: The cereal is suitable according to the box which states that whole grain oats lower cholesterol. The next scene features the father waking up as a pile of Cheerios spills down his chest, which the daughter placed there having taken her father's words literally. The commercial received unintentional notoriety due to intense backlash. This was so extreme that General Mills disabled further comments on
966-411: The commercials, the characters become tired in the middle of performing an activity (e.g. taking a dance lesson, or playing tennis), but then another character tells them that they did not have a healthy Cheerios breakfast. Then, at the end of the commercial, the character would be energized, followed by children singing "You're on your toes with Cheerios!" The Spoonfuls of Stories program, begun in 2002,
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#17327914037241012-539: The company announced that it would be making Cheerios gluten-free by removing the traces of wheat, rye, and barley that usually come into contact with the oat supply used to make Cheerios during transportation to the General Mills plant in Buffalo , New York , along Lake Erie . In the United Kingdom, Cheerios differ somewhat from their US counterpart, being made from oats , wheat and barley , thus Cheerios in
1058-404: The concert also celebrated ChildLine's 25th birthday. Hosted by Westlife 's Nicky Byrne the line-up included The Wanted , Shane Filan , Little Mix , Union J , Conor Maynard and B*Witched . Boyzone opened the concert 16 years after helping to launch the concert in 1997 and also celebrated their 20th anniversary. Tickets went on sale 4 October 2013 and ChildLine hoped to raise €400,000 from
1104-589: The concert. Speaking on their continued sponsorship of the concert, Alison Healy of Cheerios said "we are delighted to once again be sponsoring the Cheerios Childline Concert and are very much looking forward to another great night in The O2." Special "Cheer for ChildLine" packs of Cheerios were also sold allowing people to send "cheer" to their favourite act and raise more money. The 17th annual ChildLine Concert took place on 30 November 2014 at
1150-490: The concerts had raised over €1 million, in 2007 that had risen to €2.5 million, and by 2013 €4.6 million had been raised. According to the ISPCC website, the events raised over €5 million between 1997 and 2014. The annual ChildLine Concert was founded to raise money for ChildLine, a 24-hour phone line dedicated to helping children. The performers, organisers and venue provided their services for free in order for all
1196-516: The entire ticket fee went to ChildLine. The first ChildLine Rocks concert was held at The Village in Dublin in February 2007 with a sellout attendance. Republic of Loose and The Blizzards headlined. Following the success of the first concert the second was held in Dublin in The Academy , a venue twice the size of The Village. It took place on 28 February 2008 with an attendance of 1,400 and had over 20 performers raising €26,000. The concert
1242-567: The event which was televised live on RTÉ Television. ChildLine received over €200,000. Acts who performed at the O 2 on 16 December included Enrique Iglesias , Boyzone , Shayne Ward , Anastacia Scouting for Girls , The Script , Alphabeat , The Saturdays , Eoghan Quigg and JLS . The show was hosted by Westlife 's Nicky Byrne . The 2009 event was held on Wednesday 18 November at The O 2 featuring Westlife , Alexandra Burke , JLS , Taio Cruz , Cascada , The Saturdays , and The Script . The concert raised €400,000. The 2010 event
1288-650: The extrusion process invented for Kix in 1937. The oat flour process starts in Minneapolis before being shipped to factories in Iowa , Georgia , and Buffalo , New York. On 1976, 35 years after the cereal was first introduced, "Cinnamon Nut Cheerios" became the first alternate variety of Cheerios to be sold in stores. Nearly 3 years later, in 1979, " Honey Nut Cheerios " was introduced. General Mills sold approximately 1.8 million cases of Honey Nut Cheerios in its first year. Since their introduction, Cheerios have become
1334-593: The first athlete to have her photo featured on the front of the Cheerios box. The limited edition was distributed in the Midwestern region of the United States by the Hy-Vee grocery store chain. In 2013, a Cheerios commercial aired, titled "Just Checking," showcasing an interracial family in which a daughter asks her mother (white) if Cheerios is good for the heart, as her father (black) mentioned. The mother says
1380-421: The mid-1950s and continuing through the early 1960s, "The Cheerios Kid" was a mainstay in Cheerios commercials. The Kid, after eating Cheerios, quickly dealt with whatever problem presented in the commercial, using oat-produced "Big-G, little-o" "Go-power." By the late 1960s, there was a jingle called "Get Yourself Go" (written by Neil Diamond ), which played as the two used power to solve the problem. The character
1426-586: The money from ticket sales to go to the financial support and aid of ChildLine. The ChildLine Concert was sponsored for several years by the Cheerios brand. Acts to have performed at the concert included Robbie Williams , The Script , JLS , Girls Aloud , Enrique Iglesias , S Club 7 , McFly , Little Mix , and Olly Murs . The first ChildLine Concert was held at the Point Theatre , Dublin in 1997. By 2003 over €1 million had been raised. In 2013 it
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1472-490: The name. Condon told Maria Duffy of Hello Magazine that the band thought of names such as "Daisy Chains and Wildflowers but nothing seemed right." Egan eventually came up with the name Wonderland after he noticed a poster for the 2010 adaptation of Alice in Wonderland on the side of a bus. Condon explained, "It just clicked with him straight away and when he put it to us and to the record company, we just all knew it
1518-515: The paper that there are talks about redesigning the band. On 28 September 2011, it was confirmed Wonderland had split up. The band posted a message on their Facebook page saying: "As some of you may know already we have parted ways with Mercury Records. We have taken the past few weeks to consider our future as a band. After a lot of thinking and talking we have decided that we will no longer continue as Wonderland. We feel we have given it all we have and we could not take it any further. We want to say
1564-419: The same ingredients as modern-day Cheerios but were repackaged in a throwback campaign to celebrate the 80th anniversary of Cheerios cereals being sold (1941–2021). In May 2009, the U.S. Food and Drug Administration sent a letter to General Mills indicating that Cheerios was being sold as an unapproved new drug, due to labeling which read in part: The FDA letter indicated that General Mills needed to change
1610-411: The tracks. "In Your Arms" written with Mark Owen and a cover of Lady Antebellum 's " Need You Now " were confirmed for the album. In February and March 2011, Wonderland toured with both Boyzone and Westlife around the UK and Ireland. The band also performed at several schools around the country. Durran said that the experience was "one of the best things we've ever done" and that the band had had
1656-411: The video. In 2014, General Mills released a Super Bowl ad titled "Gracie," featuring the same family: in the commercial, the father, using Cheerios to illustrate his meaning, tells the daughter that a new baby is coming, that her mother is pregnant, and the daughter accepts this—as long as they also get a puppy—and the father agrees, while the mother looks a little surprised. To promote the premiere of
1702-831: The way it marketed Cheerios or apply for federal approval to sell Cheerios as a drug. General Mills responded with a statement that the FDA had approved their claim of soluble fiber content, and that claims about lowering cholesterol had been featured on the box for two years. In 2012, the FDA followed up with a letter approving the Cheerios labeling and declaring that the matter was moot and required no further action. Wonderland (band) Wonderland were an Irish girl group formed by Louis Walsh and Westlife band-member Kian Egan . The band were put together after auditions were held for five females in July 2008. Its five members were Jodi Albert , Sharon Condon, Corrina Durran, Leigh Learmont, and Kasey Smith . Wonderland's debut single " Not
1748-498: Was also featured in ads in the mid-1960s; General Mills was the primary sponsor of his animated program. This cartoon character, a cheery young girl, was seen in 1942–1943 magazine advertising and Sunday newspaper's comics sections. These ads were multi-panel cartoons where Cheeri O'Leary interacted with entertainers of the day, including Charlotte Greenwood , Barbara Stanwyck , Dick Powell , Joan Blondell , Johnny Mack Brown , Betty Hutton , and Claudette Colbert . Beginning in
1794-436: Was announced on 24 September 2010 and took place at The O2 on 3 December 2010 with acts including as Westlife , Shayne Ward , Jedward , Jason Derulo , The Wanted , Olly Murs , Wonderland and McFly . Nicky Byrne of Westlife hosted. The concert was broadcast on TV3 on 18 December 2010. On 5 September 2011 it was announced that the 2011 Childline Concert would take place on 12 November 2011 at The O2 in Dublin. It
1840-440: Was announced that Louis Walsh and Westlife singer Kian Egan were to hold open auditions for a new girl group that they would co-manage. Auditions for five females between the ages of fifteen and twenty-five were held in Dublin that month. On 26 July 2008, seven hundred girls auditioned for the girl group in front of Walsh, Egan and A&R scout, Sheila Burgess. Walsh said "We're looking for talent. Undiscovered talent, young with
1886-555: Was announced that €4.6 million had been raised from the concerts between 1997 and 2012, rising to €5 million after the 2014 event. The 2008 event was held at The O2 in Dublin, becoming the first ever concert to take place at the venue. Acts who performed at the Point Theatre on 26 January included Samantha Mumba , Sugababes , Girls Aloud , Six , Busted , Mankind , Broken Hill and Big Brovaz . Westlife 's Nicky Byrne , Mark Feehily and Brian McFadden hosted
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1932-450: Was hosted by Keith Duffy and Glenda Gilson and the acts that took part included The Script , JLS , Little Mix , Jedward , Lawson , Stooshe , and Hudson Taylor . Irish The X Factor contestant Mary Byrne also appeared with Level 5 to sing on their charity single. The concert was broadcast on TV3 on 1 December 2012. Over €440,000 was raised. The 16th annual ChildLine Concert took place on 20 November 2013 at The O2 in Dublin,
1978-452: Was hosted once again by Nicky Byrne and featured Westlife , Jedward , The Wanted , JLS , Cher Lloyd and Parade . Westlife announced in October 2011 that they were retiring from music and the 2011 ChildLine Concert was their 12th and final ChildLine Concert performance. The concert raised over €400,000. In October 2012 it was announced that the 15th annual Childline Concert would take place on 24 November 2012 at The O2 in Dublin. It
2024-581: Was revived briefly in the late 1980s in similar commercials. In 2012, The Cheerios Kid and his sidekick Sue were revived in an internet video that showed how Cheerios "can lower cholesterol." Video clips of "the Kid" and Sue are part of a montage included in a 2014 TV commercial, along with clips of the Honey Nut Cheerios bee's early commercials. In 1984 and 1985, characters from the comic strip Peanuts were featured in many Cheerios commercials. In
2070-458: Was right. Now I couldn't imagine any other name." In October 2008, it was reported that Wonderland had signed a six figure record deal with Mercury Records . The band made their first live television appearance on The Late Late Show in December 2008. In May 2010, it was announced that Wonderland were to support Westlife on their Where We Are Tour . The band were also invited to play at
2116-451: Was split into three stages, The Star Stage, sponsored by the Irish Daily Star , The Phantom 105.2 Stage, sponsored by Irish radio station Phantom 105.2 (now TXFM ) and the Songs of Praise Stage. It was hosted by Michelle Doherty . Acts included Cathy Davey , The Coronas , Future Kings of Spain , Ham Sandwich , Super Extra Bonus Party , Rarely Seen Above Ground and Jape as well as
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