123-593: The Clio Awards , also simply known as The Clios , is an annual award program that recognizes innovation and creative excellence in advertising , design , and communication , as judged by an international panel of advertising professionals . The awards are presented by Evolution Media . The Clios has several awards programs alongside the larger Clio Awards that recognize creative marketing efforts in specific industries: Clio Cannabis , Clio Entertainment , Clio Fashion & Beauty , Clio Health , Clio Music , and Clio Sports . One work in each media type may be awarded
246-541: A generic trademark – turning it into a generic term which means that its legal protection as a trademark is lost. Early in its life, The CW aired short programming breaks called "Content Wraps", to advertise one company's product during an entire commercial break. The CW pioneered "content wraps" and some products featured were Herbal Essences , Crest , Guitar Hero II , CoverGirl , and Toyota . A new promotion concept has appeared, "ARvertising", advertising on augmented reality technology. Controversy exists on
369-454: A public service announcement . Advertising may also help to reassure employees or shareholders that a company is viable or successful. In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns. Thomas J. Barratt was hired by Pears to be its brand manager—the first of its kind—and in addition to creating slogans and images he recruited West End stage actress and socialite Lillie Langtry to become
492-507: A " for profit " company. Over the next two decades the company's income grew to $ 2.5 million per year, derived primarily from Clio nomination fees, of $ 70 to $ 100 per entry. Evans expanded competition by including U.S. print advertising in 1971, international print advertising in 1972, international radio advertising in 1974, U.S. packaging design in 1976, international packaging design and U.S. specialty advertising in 1977, U.S. cable in 1983, and Hispanic competition in 1987. The rules for
615-403: A Democrat, was elected in 1955, in the era of machine politics . In 1956, the city conducted its last major expansion when it annexed the land under O'Hare airport, including a small portion of DuPage County. By the 1960s, white residents in several neighborhoods left the city for the suburban areas – in many American cities, a process known as white flight – as Blacks continued to move beyond
738-511: A direct command to the consumer. In the early 1920s, the first radio stations were established by radio equipment manufacturers, followed by non-profit organizations such as schools, clubs and civic groups who also set up their own stations. Retailer and consumer goods manufacturers quickly recognized radio's potential to reach consumers in their home and soon adopted advertising techniques that would allow their messages to stand out; slogans , mascots , and jingles began to appear on radio in
861-558: A domain lease or by making contact with the registrant of a domain name that describes a product. Domain name registrants are generally easy to identify through WHOIS records that are publicly available at registrar websites. Advertising may be categorized in a variety of ways, including by style, target audience, geographic scope, medium, or purpose. For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by
984-457: A few days later, was called off. On March 17, 1992, Clio Enterprises Inc., filed for bankruptcy, claiming $ 1.8 million in debts and indeterminate assets of at least $ 1 million. Chicago publisher Ruth Ratny purchased the Clio name for an undisclosed figure. Evans had wanted $ 2 million, and trade publications reported a sale price of $ 10,000, which Ratny called low. Ratny reorganized
1107-494: A friend", "sell it"), spreading buzz, or achieving the feat of equating a brand with a common noun (in the United States, " Xerox " = " photocopier ", " Kleenex " = tissue , " Vaseline " = petroleum jelly , " Hoover " = vacuum cleaner , and " Band-Aid " = adhesive bandage ). However, some companies oppose the use of their brand name to label an object. Equating a brand with a common noun also risks turning that brand into
1230-611: A friend. In general, the advertising community has not yet made this easy, although some have used the Internet to widely distribute their ads to anyone willing to see or hear them. In the last three quarters of 2009, mobile and Internet advertising grew by 18% and 9% respectively, while older media advertising saw declines: −10.1% (TV), −11.7% (radio), −14.8% (magazines) and −18.7% (newspapers). Between 2008 and 2014, U.S. newspapers lost more than half their print advertising revenue. Another significant trend regarding future of advertising
1353-495: A heart attack soon after. Washington was succeeded by 6th ward alderperson Eugene Sawyer , who was elected by the Chicago City Council and served until a special election. Richard M. Daley , son of Richard J. Daley, was elected in 1989. His accomplishments included improvements to parks and creating incentives for sustainable development , as well as closing Meigs Field in the middle of the night and destroying
SECTION 10
#17327655397161476-665: A model for the new field of social work . During the 1870s and 1880s, Chicago attained national stature as the leader in the movement to improve public health. City laws and later, state laws that upgraded standards for the medical profession and fought urban epidemics of cholera , smallpox , and yellow fever were both passed and enforced. These laws became templates for public health reform in other cities and states. The city established many large, well-landscaped municipal parks , which also included public sanitation facilities. The chief advocate for improving public health in Chicago
1599-707: A nearly identical situation occurred when Doyle Dane Bernbach , the ad agency for Ziebart , purchased time on a Detroit channel carrying the inaugural Cherry Bowl college football game in December in order for Ziebart's "Friend of the Family (Rust in Peace)" commercial to be eligible for the awards the following year. The commercial won the Clio Award in 1985. The 1988 awards were aired on television on FOX and hosted by David Leisure on December 7, 1988. Attendees of
1722-563: A need, display advertising can drive awareness of something new and without previous knowledge. Display works well for direct response. The display is not only used for generating awareness, it is used for direct response campaigns that link to a landing page with a clear 'call to action'. As the mobile phone became a new mass medium in 1998 when the first paid downloadable content appeared on mobile phones in Finland, mobile advertising followed, also first launched in Finland in 2000. By 2007
1845-479: A new grade with the use of jackscrews for raising buildings. While elevating Chicago, and at first improving the city's health, the untreated sewage and industrial waste now flowed into the Chicago River , and subsequently into Lake Michigan , polluting the city's primary freshwater source. The city responded by tunneling two miles (3.2 km) out into Lake Michigan to newly built water cribs . In 1900,
1968-513: A problem for e-mail users since 1978. As new online communication channels became available, advertising followed. The first banner ad appeared on the World Wide Web in 1994. Prices of Web-based advertising space are dependent on the "relevance" of the surrounding web content and the traffic that the website receives. In online display advertising, display ads generate awareness quickly. Unlike search, which requires someone to be aware of
2091-676: A specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding ", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as
2214-559: Is always better than the older idea, but it is different – it hits the present taste." Enhanced advertising revenues was one effect of the Industrial Revolution in Britain. Thanks to the revolution and the consumers it created, by the mid-19th century biscuits and chocolate became products for the masses, and British biscuit manufacturers were among the first to introduce branding to distinguish grocery products. One
2337-508: Is considered the world's earliest identified printed advertising medium. In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith", images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and vegetables were sold in
2460-407: Is known to botanists as Allium tricoccum and known more commonly as "ramps". The first known reference to the site of the current city of Chicago as " Checagou " was by Robert de LaSalle around 1679 in a memoir. Henri Joutel , in his journal of 1688, noted that the eponymous wild "garlic" grew profusely in the area. According to his diary of late September 1687: ... when we arrived at
2583-534: Is not sold, but provided to start-up companies in return for equity . If the company grows and is sold, the media companies receive cash for their shares. Domain name registrants (usually those who register and renew domains as an investment) sometimes "park" their domains and allow advertising companies to place ads on their sites in return for per-click payments. These ads are typically driven by pay per click search engines like Google or Yahoo, but ads can sometimes be placed directly on targeted domain names through
SECTION 20
#17327655397162706-528: Is one such advertiser employing this method in their video on demand menus. These advertisements are targeted to a specific group and can be viewed by anyone wishing to find out more about a particular business or practice, from their home. This causes the viewer to become proactive and actually choose what advertisements they want to view. Niche marketing could also be helped by bringing the issue of color into advertisements. Different colors play major roles when it comes to marketing strategies, for example, seeing
2829-554: Is routinely ranked among the world's top six busiest airports by passenger traffic , and the region is also the nation's railroad hub. The Chicago area has one of the highest gross domestic products (GDP) of any urban region in the world, generating $ 689 billion in 2018. Chicago's economy is diverse , with no single industry employing more than 14% of the workforce. Chicago is a major destination for tourism , including visitors to its cultural institutions , and Lake Michigan beaches . Chicago's culture has contributed much to
2952-812: Is the center of the Chicago metropolitan area , often colloquially called "Chicagoland" and home to 9.6 million residents. Located on the shore of Lake Michigan , Chicago was incorporated as a city in 1837 near a portage between the Great Lakes and the Mississippi River watershed . It grew rapidly in the mid-19th century. In 1871, the Great Chicago Fire destroyed several square miles and left more than 100,000 homeless, but Chicago's population continued to grow. Chicago made noted contributions to urban planning and architecture , such as
3075-705: Is the growing importance of the niche market using niche or targeted ads. Also brought about by the Internet and the theory of the long tail , advertisers will have an increasing ability to reach specific audiences. In the past, the most efficient way to deliver a message was to blanket the largest mass market audience possible. However, usage tracking, customer profiles and the growing popularity of niche content brought about by everything from blogs to social networking sites, provide advertisers with audiences that are smaller but much better defined, leading to ads that are more relevant to viewers and more effective for companies' marketing products. Among others, Comcast Spotlight
3198-422: Is the key to world prosperity." This was part of the "unparalleled" collaboration between business and government in the 1920s, according to a 1933 European economic journal. The tobacco companies became major advertisers in order to sell packaged cigarettes. The tobacco companies pioneered the new advertising techniques when they hired Bernays to create positive associations with tobacco smoking. Advertising
3321-479: The Black Belt . While home loan discriminatory redlining against blacks continued, the real estate industry practiced what became known as blockbusting , completely changing the racial composition of whole neighborhoods. Structural changes in industry, such as globalization and job outsourcing, caused heavy job losses for lower-skilled workers. At its peak during the 1960s, some 250,000 workers were employed in
3444-719: The Calumet River in the industrial far South Side—flow either entirely or partially through the city. Chicago's history and economy are closely tied to its proximity to Lake Michigan. While the Chicago River historically handled much of the region's waterborne cargo, today's huge lake freighters use the city's Lake Calumet Harbor on the South Side. The lake also provides another positive effect: moderating Chicago's climate, making waterfront neighborhoods slightly warmer in winter and cooler in summer. When Chicago
3567-562: The Chicago School , the development of the City Beautiful movement , and the steel-framed skyscraper . Chicago is an international hub for finance, culture , commerce, industry, education, technology, telecommunications, and transportation . It has the largest and most diverse finance derivatives market in the world, generating 20% of all volume in commodities and financial futures alone. O'Hare International Airport
3690-638: The Clio Executive Committee. In 1997, the Clios were sold to Dutch-owned company VNU Media ; Andrew Jaffe at Adweek managed the acquisition. In 2007, VNU changed its name to the Nielsen Company . In 2009, e5 Global Media assumed control of Clio, when it acquired magazines Adweek and Billboard , among others, from Nielsen Business Media. In 2010, Nicole Purcell was appointed executive director of Clio and Brooke Levy
3813-615: The Grand Clio , the highest honor. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards. The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio , the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments." Originally presented by the American Radio and TV Commercials Festival ,
Clio Awards - Misplaced Pages Continue
3936-540: The Great Lakes to connect to the Mississippi River. A flourishing economy brought residents from rural communities and immigrants from abroad. Manufacturing and retail and finance sectors became dominant, influencing the American economy . The Chicago Board of Trade (established 1848) listed the first-ever standardized "exchange-traded" forward contracts, which were called futures contracts . In
4059-542: The Jefferson Township , which now makes up most of Chicago's Northwest Side . The desire to join the city was driven by municipal services that the city could provide its residents. Chicago's flourishing economy attracted huge numbers of new immigrants from Europe and migrants from the Eastern United States . Of the total population in 1900, more than 77% were either foreign-born or born in
4182-511: The Miami , Sauk and Meskwaki peoples in this region. The first known permanent settler in Chicago was trader Jean Baptiste Point du Sable . Du Sable was of African descent, perhaps born in the French colony of Saint-Domingue (Haiti), and established the settlement in the 1780s. He is commonly known as the "Founder of Chicago." In 1795, following the victory of the new United States in
4305-592: The New Negro Movement , in art, literature, and music. Continuing racial tensions and violence, such as the Chicago race riot of 1919 , also occurred. The ratification of the 18th amendment to the Constitution in 1919 made the production and sale (including exportation) of alcoholic beverages illegal in the United States. This ushered in the beginning of what is known as the gangster era, a time that roughly spans from 1919 until 1933 when Prohibition
4428-836: The Northwest Indian War , an area that was to be part of Chicago was turned over to the U.S. for a military post by native tribes in accordance with the Treaty of Greenville . In 1803, the U.S. Army constructed Fort Dearborn , which was destroyed during the War of 1812 in the Battle of Fort Dearborn by the Potawatomi before being later rebuilt. After the War of 1812, the Ottawa , Ojibwe , and Potawatomi tribes ceded additional land to
4551-452: The Pears soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, "Good morning. Have you used Pears' soap?" was famous in its day and into the 20th century. In 1882, Barratt recruited English actress and socialite Lillie Langtry to become the poster girl for Pears, making her
4674-469: The University of Chicago , Northwestern University , and the University of Illinois Chicago , among other institutions of learning . Professional sports in Chicago include all major professional leagues , including two Major League Baseball teams. The name Chicago is derived from a French rendering of the indigenous Miami–Illinois word shikaakwa for a wild relative of the onion ; it
4797-698: The Washington and Jackson Parks. During World War I and the 1920s there was a major expansion in industry. The availability of jobs attracted African Americans from the Southern United States . Between 1910 and 1930, the African American population of Chicago increased dramatically, from 44,103 to 233,903. This Great Migration had an immense cultural impact, called the Chicago Black Renaissance , part of
4920-494: The 1800s, Chicago became the nation's railroad hub, and by 1910 over 20 railroads operated passenger service out of six different downtown terminals. In 1883, Chicago's railway managers needed a general time convention, so they developed the standardized system of North American time zones . This system for telling time spread throughout the continent. In 1893, Chicago hosted the World's Columbian Exposition on former marshland at
5043-477: The 1850s, Chicago gained national political prominence as the home of Senator Stephen Douglas , the champion of the Kansas–Nebraska Act and the "popular sovereignty" approach to the issue of the spread of slavery. These issues also helped propel another Illinoisan, Abraham Lincoln , to the national stage. Lincoln was nominated in Chicago for U.S. president at the 1860 Republican National Convention , which
Clio Awards - Misplaced Pages Continue
5166-479: The 1920s and early television in the 1930s. The rise of mass media communications allowed manufacturers of branded goods to bypass retailers by advertising directly to consumers. This was a major paradigm shift which forced manufacturers to focus on the brand and stimulated the need for superior insights into consumer purchasing, consumption and usage behavior; their needs, wants and aspirations. The earliest radio drama series were sponsored by soap manufacturers and
5289-443: The 1940s, manufacturers began to recognize the way in which consumers were developing personal relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon/Esso, using insights drawn research methods from psychology and cultural anthropology, led to some of
5412-408: The 1960s through the early 1990s across a wide variety of categories. International submissions are also included in the collection. Advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote
5535-542: The 1984 award required that a given entry appear publicly during the calendar year in 1983. In order to be eligible, Chiat/Day needed to run Apple Computer 's " 1984 " commercial (directed by Ridley Scott ) for the Macintosh computer prior to Super Bowl XVIII . In December 1983, Apple purchased time on KMVT in Twin Falls, Idaho , after the normal sign-off, and recorded the broadcast in order to qualify. In 1984,
5658-416: The 1991 Clio Awards who had paid the $ 125 admission price did not have tickets waiting at the door, as promised. Also missing was Clio President Bill Evans. The caterer of the event announced that the master of ceremonies was considered a no-show, but that he would attempt to stand in as the host. He informed the audience that the winners list had been lost. Print ads were the first awards; transparencies of
5781-635: The 2015 session in Tenerife , Spain. According to the Clio Awards website, more than 80% of submissions are eliminated within the first two rounds. Juries then determine whether a work deserves to be included on the Shortlist, or receive a Bronze, Silver, or Gold medal. One work in each media type may be awarded the Grand Clio, the highest honor. In 1991 Time magazine described the event as
5904-781: The 57th mayor of Chicago. Chicago is located in northeastern Illinois on the southwestern shores of freshwater Lake Michigan. It is the principal city in the Chicago Metropolitan Area , situated in both the Midwestern United States and the Great Lakes region . The city rests on a continental divide at the site of the Chicago Portage, connecting the Mississippi River and the Great Lakes watersheds . In addition to it lying beside Lake Michigan, two rivers—the Chicago River in downtown and
6027-455: The Chicago River were devastated; by 1933 over 50% of industrial jobs in the city had been lost, and unemployment rates amongst blacks and Mexicans in the city were over 40%. The Republican political machine in Chicago was utterly destroyed by the economic crisis, and every mayor since 1931 has been a Democrat . From 1928 to 1933, the city witnessed a tax revolt, and the city was unable to meet payroll or provide relief efforts. The fiscal crisis
6150-477: The Great Recession. Industry could not benefit from its increased productivity without a substantial increase in consumer spending . This contributed to the development of mass marketing designed to influence the population's economic behavior on a larger scale. In the 1910s and 1920s, advertisers in the U.S. adopted the doctrine that human instincts could be targeted and harnessed – " sublimated " into
6273-535: The Mississippi River. In 1871, the Great Chicago Fire destroyed an area about 4 miles (6.4 km) long and 1-mile (1.6 km) wide, a large section of the city at the time. Much of the city, including railroads and stockyards , survived intact, and from the ruins of the previous wooden structures arose more modern constructions of steel and stone. These set a precedent for worldwide construction. During its rebuilding period, Chicago constructed
SECTION 50
#17327655397166396-633: The Performing Arts drew 1,800, while only 500 paid for the 1992 show at the Waldorf-Astoria Hotel , which was hosted by Tony Randall . A total of 86 awards in 73 categories were handed out. Another major change with the "New" Clios was direct competition between U.S. and foreign firms, which resulted in Swiss agency Comsult/Advico Young & Rubicam being named the winner of the best Television campaign. A bankruptcy court ruled that
6519-578: The South arrived in the city to work in the steel mills, railroads, and shipping yards. On December 2, 1942, physicist Enrico Fermi conducted the world's first controlled nuclear reaction at the University of Chicago as part of the top-secret Manhattan Project . This led to the creation of the atomic bomb by the United States, which it used in World War II in 1945. Mayor Richard J. Daley ,
6642-557: The United States in the 1816 Treaty of St. Louis . The Potawatomi were forcibly removed from their land after the 1833 Treaty of Chicago and sent west of the Mississippi River as part of the federal policy of Indian removal . On August 12, 1833, the Town of Chicago was organized with a population of about 200. Within seven years it grew to more than 6,000 people. On June 15, 1835, the first public land sales began with Edmund Dick Taylor as Receiver of Public Monies. The City of Chicago
6765-787: The United States of foreign parentage. Germans , Irish , Poles , Swedes , and Czechs made up nearly two-thirds of the foreign-born population (by 1900, whites were 98.1% of the city's population). Labor conflicts followed the industrial boom and the rapid expansion of the labor pool, including the Haymarket affair on May 4, 1886, and in 1894 the Pullman Strike . Anarchist and socialist groups played prominent roles in creating very large and highly organized labor actions. Concern for social problems among Chicago's immigrant poor led Jane Addams and Ellen Gates Starr to found Hull House in 1889. Programs that were developed there became
6888-502: The United States. However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour . In some instances the sponsors exercised great control over the content of the show – up to and including having one's advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame . The late 1980s and early 1990s saw
7011-403: The ads they display or broadcast. Increasingly, other media are overtaking many of the "traditional" media such as television, radio and newspaper because of a shift toward the usage of the Internet for news and music as well as devices like digital video recorders (DVRs) such as TiVo . Online advertising began with unsolicited bulk e-mail advertising known as " e-mail spam ". Spam has been
7134-612: The advent of the ad server , online advertising grew, contributing to the " dot-com " boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, some websites, including the search engine Google , changed online advertising by personalizing ads based on web browsing behavior. This has led to other similar efforts and an increase in interactive advertising . Online advertising introduced new opportunities for targeting and engagement, with platforms like Google and Facebook leading
7257-470: The advertisement featured a couple with the message "A skin you love to touch". In the 1920s, psychologists Walter D. Scott and John B. Watson contributed applied psychological theory to the field of advertising. Scott said, "Man has been called the reasoning animal but he could with greater truthfulness be called the creature of suggestion. He is reasonable, but he is to a greater extent suggestible". He demonstrated this through his advertising technique of
7380-697: The audience posing a challenge to conventional morality. In the 1920s, under Secretary of Commerce Herbert Hoover , the American government promoted advertising. Hoover himself delivered an address to the Associated Advertising Clubs of the World in 1925 called 'Advertising Is a Vital Force in Our National Life." In October 1929, the head of the U.S. Bureau of Foreign and Domestic Commerce , Julius Klein, stated "Advertising
7503-435: The blue can promote a sense of calmness and gives a sense of security which is why many social networks such as Facebook use blue in their logos. Google AdSense is an example of niche marketing. Google calculates the primary purpose of a website and adjusts ads accordingly; it uses keywords on the page (or even in emails) to find the general ideas of topics disused and places ads that will most likely be clicked on by viewers of
SECTION 60
#17327655397167626-485: The camera feature of modern phones to gain immediate access to web content. 83 percent of Japanese mobile phone users already are active users of 2D barcodes. Some companies have proposed placing messages or corporate logos on the side of booster rockets and the International Space Station . Unpaid advertising (also called "publicity advertising"), can include personal recommendations ("bring
7749-465: The charge. This shift has significantly altered the advertising landscape, making digital advertising a dominant force in the industry. The share of advertising spending relative to GDP has changed little across large changes in media since 1925. In 1925, the main advertising media in America were newspapers, magazines, signs on streetcars , and outdoor posters . Advertising spending as a share of GDP
7872-565: The city include the central business district, called the Loop , and the North, South , and West Sides . The three sides of the city are represented on the Flag of Chicago by three horizontal white stripes. The North Side is the most-densely-populated residential section of the city, and many high-rises are located on this side of the city along the lakefront. The South Side is the largest section of
7995-564: The city square from the backs of carts and wagons and their proprietors used street callers ( town criers ) to announce their whereabouts. The first compilation of such advertisements was gathered in "Les Crieries de Paris", a thirteenth-century poem by Guillaume de la Villeneuve. In the 18th century, advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in
8118-545: The city was affected by a series of tenant rent strikes , which lead to the formation of the Chicago Tenants Protective association, passage of the Kessenger tenant laws, and of a heat ordinance that legally required flats to be kept above 68 °F during winter months by landlords. Chicago was the first American city to have a homosexual-rights organization. The organization, formed in 1924,
8241-415: The city's first African American woman mayor and its first openly LGBTQ mayor, was elected to succeed Emanuel as mayor in 2019. All three city-wide elective offices were held by women (and women of color) for the first time in Chicago history: in addition to Lightfoot, the city clerk was Anna Valencia and the city treasurer was Melissa Conyears-Ervin . On May 15, 2023, Brandon Johnson assumed office as
8364-424: The city's first female mayor, was elected. She was notable for temporarily moving into the crime-ridden Cabrini-Green housing project and for leading Chicago's school system out of a financial crisis. In 1983, Harold Washington became the first black mayor of Chicago. Washington's first term in office directed attention to poor and previously neglected minority neighborhoods. He was re‑elected in 1987 but died of
8487-482: The competition received more than 19,000 entries from all over the world and enlisted a jury of more than 110 judges from 62 countries. Nearly two-thirds of the submissions came from outside the United States. In 2014, Clio assembled a 50/50 male-female jury, of which 75% were international (non-US) judges. 2014 was also the year Clio began holding judging sessions internationally. The 2014 session took place in Malta , and
8610-436: The content of these newspapers consisted of advertising, usually local advertising, with half of the daily newspapers in the 1810s using the word "advertiser" in their name. In August 1859, British pharmaceutical firm Beechams created a slogan for Beecham's Pills : "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan. The Beechams adverts would appear in newspapers all over
8733-527: The convention hall, with anti-war protesters, journalists and bystanders being beaten by police. Major construction projects, including the Sears Tower (now known as the Willis Tower , which in 1974 became the world's tallest building ), University of Illinois at Chicago , McCormick Place , and O'Hare International Airport , were undertaken during Richard J. Daley's tenure. In 1979, Jane Byrne ,
8856-489: The creditors of the 1991 Clio Awards should be paid. At the time, Ratny lacked the financial resources to settle the $ 600,000 debt. Another Chicagoan, former film editor James M. Smyth, put up the money and became sole owner of the Clio Awards. On New Year's Eve of 1992, Smyth began working on the 1993 show. The award ceremony was again delayed until September, and Jay Chiat of TBWA\Chiat\Day , Rick Fizdale from Leo Burnett Worldwide and Keith Reinhard at DDB Worldwide joined
8979-440: The desire to purchase commodities. Edward Bernays , a nephew of Sigmund Freud , became associated with the method and is sometimes called the founder of modern advertising and public relations. Bernays claimed that: [The] general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology. It is evident that the successful propagandist must understand
9102-483: The district and forcing a shutdown of electrical power. The area was shut down for three days and some buildings did not reopen for weeks; losses were estimated at $ 1.95 billion. On February 23, 2011, Rahm Emanuel , a former White House Chief of Staff and member of the House of Representatives , won the mayoral election. Emanuel was sworn in as mayor on May 16, 2011, and won re-election in 2015. Lori Lightfoot ,
9225-645: The earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery. Advertisement usually takes the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with " Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below
9348-481: The effectiveness of subliminal advertising (see mind control ), and the pervasiveness of mass messages ( propaganda ). With the Internet came many new advertising opportunities. Pop-up, Flash , banner, pop-under, advergaming , and email advertisements (all of which are often unwanted or spam in the case of email) are now commonplace. Particularly since the rise of "entertaining" advertising, some people may like an advertisement enough to wish to watch it later or show
9471-413: The email account or website visitors. Chicago Chicago is the most populous city in the U.S. state of Illinois and in the Midwestern United States . With a population of 2,746,388, as of the 2020 census , it is the third-most populous city in the United States after New York City and Los Angeles . As the seat of Cook County , the second-most populous county in the U.S., Chicago
9594-533: The event as the New Clio Awards , and combined what had previously been two events into a single presentation, which was delayed from June until September 1992. Advertising Age magazine reported 6,000 entries, less than one quarter of the 1990 total. As a concession to the 1991 winners who had not yet received the trophies, their entry fee was waived. The 1990 award show at the Lincoln Center for
9717-539: The fair was technological innovation over the century since Chicago's founding. During World War II , the city of Chicago alone produced more steel than the United Kingdom every year from 1939 – 1945, and more than Nazi Germany from 1943 – 1945. The Great Migration, which had been on pause due to the Depression, resumed at an even faster pace in the second wave , as hundreds of thousands of blacks from
9840-462: The first French group to organize. At first, agencies were brokers for advertisement space in newspapers. The late 19th and early 20th centuries saw the rise of modern advertising, driven by industrialization and the growth of consumer goods. This era saw the dawn of ad agencies, employing more cunning methods— persuasive diction and psychological tactics. Thomas J. Barratt of London has been called "the father of modern advertising". Working for
9963-466: The first celebrity to endorse a commercial product. Becoming the company's brand manager in 1865, listed as the first of its kind by the Guinness Book of Records , Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing
10086-422: The genre became known as a soap opera . Before long, radio station owners realized they could increase advertising revenue by selling 'air-time' in small time allocations which could be sold to multiple businesses. By the 1930s, these advertising spots , as the packets of time became known, were being sold by the station's geographical sales representatives, ushering in an era of national radio advertising. By
10209-417: The immigrant press. At the turn of the 20th century, advertising was one of the few career choices for women. Since women were responsible for most household purchasing done, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards,
10332-469: The introduction of cable television and particularly MTV . Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising , such as QVC , Home Shopping Network , and ShopTV Canada . With
10455-1134: The line (BTL). The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies. In the 2010s, as advertising technology developed, a new term, through the line (TTL) began to come into use, referring to integrated advertising campaigns . Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings , billboards , street furniture components, printed flyers and rack cards , radio, cinema and television adverts, web banners , mobile telephone screens, shopping carts, web popups , skywriting , bus stop benches, human billboards and forehead advertising , magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes (" logojets "), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens , musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising),
10578-451: The lowest points are along the lake shore at 578 ft (176.2 m), while the highest point, at 672 ft (205 m), is the morainal ridge of Blue Island in the city's far south side. Lake Shore Drive runs adjacent to a large portion of Chicago's waterfront. Some of the parks along the waterfront include Lincoln Park , Grant Park , Burnham Park , and Jackson Park . There are 24 public beaches across 26 miles (42 km) of
10701-497: The most enduring campaigns of the 20th century. In the early 1950s, the DuMont Television Network began the modern practice of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial television industry in
10824-518: The opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any situation in which an "identified" sponsor pays to deliver their message through a medium is advertising. A new advertising approach is known as advanced advertising, which is data -driven advertising, using large quantities of data, precise measuring tools and precise targeting. Advanced advertising also makes it easier for companies which sell ad space to attribute customer purchases to
10947-461: The parent company for the Clios, also founded and directed by Ross, the first Clios were awarded in 1960 for excellence in U.S. television advertising. Each winner received a gold Georg Olden –designed statuette. The competition was expanded to include work on international television and cinema in 1966, and then U.S. radio ads in 1967. The Clio Awards were acquired by Bill Evans in 1971 for US$ 150,000 (equivalent to $ 1,092,601 in 2023) and became
11070-466: The poster-girl for Pears, making her the first celebrity to endorse a commercial product. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays , considered the founder of modern, " Madison Avenue " advertising. Worldwide spending on advertising in 2015 amounted to an estimated US$ 529.43 billion . Advertising's projected distribution for 2017
11193-506: The present location of Jackson Park . The Exposition drew 27.5 million visitors, and is considered the most influential world's fair in history. The University of Chicago , formerly at another location, moved to the same South Side location in 1892. The term "midway" for a fair or carnival referred originally to the Midway Plaisance , a strip of park land that still runs through the University of Chicago campus and connects
11316-428: The printing press; and medicines, which were increasingly sought after. However, false advertising and so-called " quack " advertisements became a problem, which ushered in the regulation of advertising content. In the United States, newspapers grew quickly in the first few decades of the 19th century, in part due to advertising. By 1822, the United States had more newspaper readers than any other country. About half of
11439-613: The problem of sewage contamination was largely resolved when the city completed a major engineering feat. It reversed the flow of the Chicago River so that the water flowed away from Lake Michigan rather than into it. This project began with the construction and improvement of the Illinois and Michigan Canal, and was completed with the Chicago Sanitary and Ship Canal that connects to the Illinois River , which flows into
11562-403: The product's availability through saturation campaigns. He also understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that "tastes change, fashions change, and the advertiser has to change with them. An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today. Not that the idea of today
11685-500: The roots of the modern day advertising agency in Philadelphia. In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed when the first full-service advertising agency of N.W. Ayer & Son
11808-449: The ruins of Pompeii and ancient Arabia . Lost and found advertising on papyrus was common in ancient Greece and ancient Rome . Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. In ancient China,
11931-593: The runways. After successfully running for re-election five times, and becoming Chicago's longest-serving mayor, Richard M. Daley declined to run for a seventh term. In 1992, a construction accident near the Kinzie Street Bridge produced a breach connecting the Chicago River to a tunnel below, which was part of an abandoned freight tunnel system extending throughout the downtown Loop district. The tunnels filled with 250 million US gallons (1,000,000 m ) of water, affecting buildings throughout
12054-615: The said place called "Chicagou" which, according to what we were able to learn of it, has taken this name because of the quantity of garlic which grows in the forests in this region. The city has had several nicknames throughout its history, such as the Windy City , Chi-Town, Second City, and City of the Big Shoulders. In the mid-18th century, the area was inhabited by the Potawatomi , an indigenous tribe who had succeeded
12177-587: The steel industry in Chicago, but the steel crisis of the 1970s and 1980s reduced this number to just 28,000 in 2015. In 1966, Martin Luther King Jr. and Albert Raby led the Chicago Freedom Movement , which culminated in agreements between Mayor Richard J. Daley and the movement leaders. Two years later, the city hosted the tumultuous 1968 Democratic National Convention , which featured physical confrontations both inside and outside
12300-442: The true motives and not be content to accept the reasons which men give for what they do. In other words, selling products by appealing to the rational minds of customers (the main method used prior to Bernays) was much less effective than selling products based on the unconscious desires that Bernays felt were the true motivators of human action. " Sex sells " became a controversial issue, with techniques for titillating and enlarging
12423-562: The unemployed. In the spring of 1937 Republic Steel Works witnessed the Memorial Day massacre of 1937 in the neighborhood of East Side. In 1933, Chicago Mayor Anton Cermak was fatally wounded in Miami, Florida , during a failed assassination attempt on President-elect Franklin D. Roosevelt . In 1933 and 1934, the city celebrated its centennial by hosting the Century of Progress International Exposition World's Fair . The theme of
12546-420: The value of mobile advertising had reached $ 2 billion and providers such as Admob delivered billions of mobile ads. More advanced mobile ads include banner ads, coupons, Multimedia Messaging Service picture and video messages, advergames and various engagement marketing campaigns. A particular feature driving mobile ads is the 2D barcode , which replaces the need to do any typing of web addresses, and uses
12669-508: The viewer can respond to become part of the advertising message. This type of advertising is unpredictable, which causes consumers to buy the product or idea. This reflects an increasing trend of interactive and "embedded" ads, such as via product placement , having consumers vote through text messages, and various campaigns utilizing social network services such as Facebook or Twitter . The advertising business model has also been adapted in recent years. In media for equity , advertising
12792-649: The visual arts, literature , film, theater , comedy (especially improvisational comedy ), food , dance, and music (particularly jazz , blues , soul , hip-hop , gospel , and electronic dance music , including house music ). Chicago is home to the Chicago Symphony Orchestra and the Lyric Opera of Chicago , while the Art Institute of Chicago provides an influential visual arts museum and art school . The Chicago area also hosts
12915-664: The waterfront. Landfill extends into portions of the lake providing space for Navy Pier , Northerly Island , the Museum Campus , and large portions of the McCormick Place Convention Center. Most of the city's high-rise commercial and residential buildings are close to the waterfront. An informal name for the entire Chicago metropolitan area is "Chicagoland", which generally means the city and all its suburbs, though different organizations have slightly different definitions. Major sections of
13038-403: The winning entries were displayed, sometimes backwards or out of focus. As each image appeared on screen, the owner of the work was asked to come to the stage, pick up their Clio, and identify themselves and their agency. Eventually, advertising executives, intent on the Clios that remained, rushed the stage and grabbed any that had not been claimed. The event for television commercials, scheduled
13161-415: The word or line). Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses. The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising). The term above the line ( ATL ) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below
13284-539: The world's first skyscraper in 1885, using steel-skeleton construction. The city grew significantly in size and population by incorporating many neighboring townships between 1851 and 1920, with the largest annexation happening in 1889, with five townships joining the city, including the Hyde Park Township , which now comprises most of the South Side of Chicago and the far southeast of Chicago, and
13407-497: The world's first global brands, Huntley & Palmers biscuits were sold in 172 countries in 1900, and their global reach was reflected in their advertisements. As a result of massive industrialization, advertising increased dramatically in the United States. In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since
13530-667: The world's most recognizable international advertising awards. In 2017, the Indiana University Libraries Moving Image Archive acquired the Clio Awards Collection from the London International Awards, the organization that purchased the collection from the Clio organization in 1992. Composed of thousands of reels of 16 mm and 35 mm film, the collection contains Clio entries and winners from
13653-511: The world, helping the company become a global brand. The phrase was said to be uttered by a satisfied lady purchaser from St Helens , Lancashire, the founder's hometown. In June 1836, the French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney B. Palmer established
13776-431: Was John H. Rauch, M.D. Rauch established a plan for Chicago's park system in 1866. He created Lincoln Park by closing a cemetery filled with shallow graves, and in 1867, in response to an outbreak of cholera he helped establish a new Chicago Board of Health. Ten years later, he became the secretary and then the president of the first Illinois State Board of Health, which carried out most of its activities in Chicago. In
13899-435: Was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("Big Five") advertising agency groups are Omnicom , WPP , Publicis , Interpublic , and Dentsu . In Latin, advertere means "to turn towards". Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in
14022-502: Was about 2.9 percent. By 1998, television and radio had become major advertising media; by 2017, the balance between broadcast and online advertising had shifted, with online spending exceeding broadcast. Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. Guerrilla marketing involves unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where
14145-475: Was also used as a vehicle for cultural assimilation , encouraging workers to exchange their traditional habits and community structure in favor of a shared "modern" lifestyle. An important tool for influencing immigrant workers was the American Association of Foreign Language Newspapers (AAFLN). The AAFLN was primarily an advertising agency but also gained heavily centralized control over much of
14268-472: Was called the Society for Human Rights . It produced the first American publication for homosexuals, Friendship and Freedom . Police and political pressure caused the organization to disband. The Great Depression brought unprecedented suffering to Chicago, in no small part due to the city's heavy reliance on heavy industry. Notably, industrial areas on the south side and neighborhoods lining both branches of
14391-462: Was founded in 1837, most of the early building was around the mouth of the Chicago River, as can be seen on a map of the city's original 58 blocks. The overall grade of the city's central, built-up areas is relatively consistent with the natural flatness of its overall natural geography, generally exhibiting only slight differentiation otherwise. The average land elevation is 579 ft (176.5 m) above sea level . While measurements vary somewhat,
14514-478: Was founded in 1869 in Philadelphia. Ayer & Son offered to plan, create, and execute complete advertising campaigns for its customers. By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it
14637-578: Was held in a purpose-built auditorium called the Wigwam . He defeated Douglas in the general election, and this set the stage for the American Civil War . To accommodate rapid population growth and demand for better sanitation, the city improved its infrastructure. In February 1856, Chicago's Common Council approved Chesbrough 's plan to build the United States' first comprehensive sewerage system. The project raised much of central Chicago to
14760-770: Was hired to run marketing for the organization. In 2015, Purcell was promoted to president. In 2014, the Clio Awards absorbed The Hollywood Reporter 's Key Art Awards (created in 1971 by Tichi Wilkerson ) to celebrate marketing and communications in the entertainment business. In 2017, it was renamed the Clio Entertainment Award. In 2020, the Clios were postponed due to the COVID-19 pandemic . The Clios are an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals . In 2007, Clio stated that
14883-533: Was incorporated on Saturday, March 4, 1837, and for several decades was the world's fastest-growing city. As the site of the Chicago Portage , the city became an important transportation hub between the eastern and western United States. Chicago's first railway, Galena and Chicago Union Railroad , and the Illinois and Michigan Canal opened in 1848. The canal allowed steamboats and sailing ships on
15006-461: Was repealed. The 1920s saw gangsters , including Al Capone , Dion O'Banion , Bugs Moran and Tony Accardo battle law enforcement and each other on the streets of Chicago during the Prohibition era . Chicago was the location of the infamous St. Valentine's Day Massacre in 1929, when Al Capone sent men to gun down members of a rival gang, North Side, led by Bugs Moran. From 1920 to 1921,
15129-477: Was resolved by 1933, and at the same time, federal relief funding began to flow into Chicago. Chicago was also a hotbed of labor activism, with Unemployed Councils contributing heavily in the early depression to create solidarity for the poor and demand relief; these organizations were created by socialist and communist groups. By 1935 the Workers Alliance of America begun organizing the poor, workers,
#715284