Misplaced Pages

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104-601: Cloud communications providers deliver voice and data communications applications and services, hosting them on servers that the providers own and maintain, giving their customers access to the “cloud.” Because they only pay for services or applications they use, customers have a more cost-effective, reliable and secure communications environment, without the headaches associated with more conventional PBX system deployment. Companies can cut costs with cloud communications services without sacrificing features. The success of Google and others as cloud-based providers has demonstrated that

208-516: A public company via an initial public offering, listing the company on the Nasdaq Global Select Market under the ticker symbol GOOG. At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024. The company offered 19,605,052 shares at a price of $ 85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse , underwriters for

312-429: A supply-side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers. The process

416-517: A $ 250,000 investment. Google received money from two other angel investors in 1998: Amazon.com founder Jeff Bezos , and entrepreneur Ram Shriram . Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $ 250,000 in Google in February 1998. Shriram knew Bezos because Amazon had acquired Junglee, at which Shriram was the president. It

520-496: A 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the world's most acclaimed art museums. GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998. Google launched its " AdWords " (now renamed Google Ads) search advertising program in 2000 and introduced quality-based ranking allocation in 2002, which sorts search advertisements by

624-432: A USENET posting titled "Green Card Lottery – Final One?" Canter and Siegel's Green Card USENET spam raised the profile of online advertising, stimulating widespread interest in advertising via both Usenet and traditional email. More recently, spam has evolved into a more industrial operation, where spammers use armies of virus-infected computers ( botnets ) to send spam remotely. Online banner advertising began in

728-497: A chief executive officer, which had been made verbally during investment negotiations. Eric was not initially enthusiastic about joining Google either, as the company's full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. As part of him joining, Eric agreed to buy $ 1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed. On August 19, 2004, Google became

832-456: A citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu . Eventually, they changed the name to Google ; the name of the search engine was a misspelling of the word googol , a very large number written 10 (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information. Google

936-499: A cloud-based platform can be just as effective as a software-based platform, but at a much lower cost. Voice services delivered from the cloud increases the value of hosted telephony, as users can equally well turn to a cloud-based offering instead of relying on a facilities-based service provider for hosted VoIP. This expands their options beyond local or regional carriers. In the past, businesses have been able to do this for IT services, but not telecommunication . Cloud communications

1040-676: A combination of bid price and searchers' likeliness to click on the ads. More recently, companies have sought to merge their advertising messages into editorial content or valuable services. Examples include Red Bull 's Red Bull Media House streaming Felix Baumgartner 's jump from space online, Coca-Cola 's online magazines, and Nike 's free applications for performance tracking. Advertisers are also embracing social media and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013. According to Ad Age Datacenter analysis, in 2017 over half of agency revenue came from digital work. The March 2021 eBay advertisement for

1144-502: A combination of bid price, expected click-through rate, keyword relevancy and site quality. Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. Videos, interactive quizzes, and sponsored posts are all a part of this operation. Usually these ads are found on Facebook, Instagram, Twitter, and Snapchat . Mobile advertising

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1248-417: A demand side platform has 10 milliseconds to respond to an offer. The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. This

1352-777: A development traditional IT communications infrastructure was not designed to handle. The first trend is increasingly distributed company operations in branches and home offices, making wide area networks cumbersome, inefficient and costly. Second, more communications devices need access to enterprise networks – iPhones , printers and VoIP handsets, for example. Third, data centers housing enterprise IT assets and applications are consolidating and are often being located and managed remotely. Cloud telephony services were predominantly used for business processes, such as advertising, e-commerce , human resources , and payments processing. Services were used by distributed call centers and remote workers . The scale of services, features and functionality

1456-461: A larger percentage of control over the company to themselves. Larry and Sergey however insisted on taking investments from both. Both venture companies finally agreed to investing jointly $ 12.5 million each due to their belief in Google's great potential and through the mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies. In March 1999, the company moved its offices to Palo Alto, California , which

1560-539: A marketer from DEC (Digital Equipment Corporation), Gary Thuerk , sent an email to most of the ARPANET's American West Coast users, advertising an open house for a new model of a DEC computer. Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded and eventually became known as " spam ." The first known large-scale non-commercial spam message was sent on 18 January 1994 by an Andrews University system administrator, by cross-posting

1664-481: A meeting with Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was set for 8 a.m. at the front porch of David's home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 a.m. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check. David Cheriton later also joined in with

1768-428: A memo throughout the company that argued bias and " Google's Ideological Echo Chamber " clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions. Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he

1872-410: A monopoly on the market harming publishers, advertisers, and consumers. In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with

1976-577: A moving target for advertisers. Many vendors offer SEO services. Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords. In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids. Modern search engines rank sponsored listings based on

2080-1093: A multitude of products and services beyond Google Search , many of which hold dominant market positions. These products address a wide range of use cases, including email ( Gmail ), navigation and mapping ( Waze , Maps and Earth ), cloud computing ( Cloud ), web navigation ( Chrome ), video sharing ( YouTube ), productivity ( Workspace ), operating systems ( Android ), cloud storage ( Drive ), language translation ( Translate ), photo storage ( Photos ), videotelephony ( Meet ), smart home ( Nest ), smartphones ( Pixel ), wearable technology ( Pixel Watch and Fitbit ), music streaming ( YouTube Music ), video on demand ( YouTube TV ), AI ( Google Assistant and Gemini ), machine learning APIs ( TensorFlow ), AI chips ( TPU ), and more. Discontinued Google products include gaming ( Stadia ), Glass , Google+ , Reader , Play Music , Nexus , Hangouts , and Inbox by Gmail . Google's other ventures outside of internet services and consumer electronics include quantum computing ( Sycamore ), self-driving cars ( Waymo , formerly

2184-494: A new approach to delivering cloud communications as their employees work remotely or in a hybrid fashion. Gartner has classified this approach as a 'Cloud Communication Service Provider' Cloud technology still must exist on physical servers, and the physical location of those servers is important under many nation's laws. Cloud telephony companies can provide "hosted" (off-site) software versions of services that were previously constructed on-site in hardware. These can also allow

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2288-507: A penny was charged. This resulted in the advertisers monitoring the campaign by the number of clicks and were satisfied that the ads could be tracked. Search engine optimization , or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization

2392-409: A publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for

2496-557: A religious message to all USENET newsgroups. In January 1994 Mark Eberra started the first email marketing company for opt-in email lists under the domain Insideconnect.com. He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam. Four months later, Laurence Canter and Martha Siegel , partners in a law firm, broadly promoted their legal services in

2600-480: A research project by Larry Page and Sergey Brin while they were both PhD students at Stanford University in California. The project initially involved an unofficial "third founder", Scott Hassan , the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company; Hassan went on to pursue a career in robotics and founded

2704-461: A restricted ad space. Trick banners: A trick banner is a banner ad where the ad copy imitates some screen elements users commonly encounter, such as an operating system message or popular application message, to induce ad clicks. Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch . Trick banners commonly attract a higher-than-average click-through rate , but tricked users may resent

2808-574: A service which searches the text found in books in its database and shows limited previews or and the full book where allowed. Google expanded its search services to include shopping (launched originally as Froogle in 2002), finance (launched 2006), and flights (launched 2011). Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit

2912-1034: A third in December affecting the entire suite of Google applications. All three outages were resolved within hours. In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees. In January 2021, the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia. In March 2021, Google reportedly paid $ 20 million for Ubisoft ports on Google Stadia. Google spent "tens of millions of dollars" on getting major publishers such as Ubisoft and Take-Two to bring some of their biggest games to Stadia. In April 2021, The Wall Street Journal reported that Google ran

3016-617: A user can access requested content, sometimes while the user is waiting for the content to load. Interstitial ads are a form of interruption marketing . Text ads: A text ad displays text-based hyperlinks . Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to the advertiser's websites. Text ads may also be delivered through email marketing or text message marketing . Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block. Search engine marketing , or SEM,

3120-410: A website visitor's initial browser window. A pop-under ad opens a new browser window under a website visitor's initial browser window. Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they "do not condone this practice". Floating ad: A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed over

3224-489: A website, a fan page, an app, or a product. Some examples are: Facebook's "Sponsored Stories", LinkedIn's "Sponsored Updates", and Twitter's "Promoted Tweets". This display ads format falls into its own category because unlike banner ads which are quite distinguishable, News Feed Ads' format blends well into non-paid news updates. This format of online advertisement yields much higher click-through rates than traditional display ads. The process by which online advertising

Cloud communications - Misplaced Pages Continue

3328-459: A years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December. In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has

3432-456: Is ad copy comprising an entire email or a portion of an email message. Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient's prior consent (opt-in). Businesses may ask for your email and send updates on new products or sales. As opposed to static messaging, chat advertising refers to real-time messages dropped to users on certain sites. This

3536-458: Is ad copy delivered through wireless mobile devices such as smartphones , feature phones , or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, " advergaming ", or application sponsorship). Industry groups such as

3640-406: Is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in

3744-625: Is also an expert in the technology, whereas a small business is unlikely to have an employee with the same level of expertise, or cannot justify the expense of a full-time telecommunication infrastructure position. Traditional telephony applications required on-premises maintenance, PBX, and a great deal of wiring through a Main Distribution Frame (MDF). Cloud communications are promoted to help businesses with collaboration, scalability and supporting access via multiple locations and devices. Organizations and IT Professionals are leveraging

3848-450: Is attractive because the cloud can now become a platform for voice, data and video. Most hosted services have been built around voice, and are usually referred to as hosted VoIP. The cloud communications environment serves as a platform upon which all these modes can seamlessly work as well as integrate. There are three trends in enterprise communications pushing users to access the cloud and allowing them to do it from any device they choose,

3952-452: Is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords. The primary reason behind

4056-519: Is displayed can involve many parties. In the simplest case, the website publisher selects and serves the ads. Publishers which operate their own advertising departments may use this method. Alternatively ads may be outsourced to an advertising agency under contract with the publisher, and served from the advertising agency's servers or ad space may be offered for sale in a bidding market using an ad exchange and real-time bidding, known as programmatic advertising. Programmatic advertising involves automating

4160-655: Is done using live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality, this is a subset of the email advertising but different because of its time window. Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online yellow pages , and online auction-based listings. Craigslist and eBay are two prominent providers of online classified listings. Adware

4264-419: Is expected to evolve even further in the coming years, to embrace mobilisation, facilitate more direct collaboration and streamline communications. For a small or medium-sized business, the capital investment to set up VoIP infrastructure in-house could be too high compared to the potential return, but cloud telephony could offer the same services on a lower-cost subscription basis. The cloud telephony provider

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4368-432: Is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. In June 2000, it was announced that Google would become the default search engine provider for Yahoo! , one of

4472-513: Is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers. Interstitial ads : An interstitial ad displays before

4576-569: Is software that, once installed, automatically displays advertisements on a user's computer. The ads may appear in the software itself, integrated into web pages visited by the user, or in pop-ups/pop-unders. Adware installed without the user's permission is a type of malware . Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion. Affiliate marketers generate traffic to offers from affiliate networks , and when

4680-412: Is sometimes described as a 'waterfall'. Broadly speaking, there are three types of data obtained through such a data management platform: This customer information is combined and returned to the supply side platform, which can now package up the offer of ad space along with information about the user who will view it. The supply side platform sends that offer to an ad exchange . The ad exchange puts

4784-417: Is ubiquitous across online systems including websites, search engines, social media platforms, mobile applications and email. Google and Facebook dominate online display advertising, which has become a highly concentrated market, with estimates that they were responsible for 70% of overall US digital advertising revenue in 2016. The goal of display advertising is to obtain more traffic, clicks, or popularity for

4888-576: Is what allowed them to open up their original shop in Menlo Park, California . Craig Silverstein , a fellow PhD student at Stanford, was hired as the first employee. After some additional, small investments through the end of 1998 to early 1999, a new $ 25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital . Both firms were initially reticent about investing jointly in Google, as each wanted to retain

4992-579: The EU Court of Justice , based in Europe, would also find that Google held an illegal monopoly, in this case with regards to its shopping search, and could not avoid paying a €2.4 billion fine. The EU Court of Justice found that Google's treatment of rival shopping searches, which the court referred to as "discriminatory", was in violation of the Digital Markets Act . In October 2024, Google

5096-628: The Google Self-Driving Car Project ), smart cities ( Sidewalk Labs ), and transformer models ( Google DeepMind ). Google Search and YouTube are the two most-visited websites worldwide followed by Facebook and X (formerly known as Twitter). Google is also the largest search engine , mapping and navigation application , email provider , office suite , online video platform , photo and cloud storage provider, mobile operating system , web browser , machine learning framework, and AI virtual assistant provider in

5200-594: The Internet to promote products and services to audiences and platform users. Online advertising includes email marketing , search engine marketing (SEM), social media marketing , many types of display advertising (including web banner advertising), and mobile advertising . Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves

5304-410: The exposé , "How Google Protected Andy Rubin , the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints. CEO Sundar Pichai was reported to be in support of

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5408-602: The AI race, Google's senior management issued a "code red" and a "directive that all of its most important products—those with more than a billion users—must incorporate generative AI within months". In early May 2023, Google announced its plans to build two additional data centers in Ohio. These centers, which will be built in Columbus and Lancaster, will power up the company's tools, including AI technology. The said data hub will add to

5512-408: The Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of click fraud , which occurs when a person or automated script clicks on advertisements without being interested in the product, causing

5616-712: The Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising. Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively. The Interactive Advertising Bureau predicts continued growth in mobile advertising with

5720-470: The adoption of location-based targeting and other technological features not available or relevant on personal computers. In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $ 2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year. Email advertising

5824-443: The advertiser can later retarget the user with ads from the site the user visited. As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting . Advertisers can also target their audience by using contextual to deliver display ads related to

5928-448: The advertiser for deceiving them. "News Feed Ads", also called "Sponsored Stories", "Boosted Posts", typically exist on social media platforms that offer a steady stream of information updates ("news feed" ) in regulated formats (i.e. in similar sized small boxes with a uniform style). Those advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting

6032-524: The advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility. Google had previously used virtual assistants and chatbots , such as Google Bard, prior to

6136-493: The advertiser. In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television . In 2017, Internet advertising revenues in the United States totaled $ 83.0 billion, a 14% increase over the $ 72.50 billion in revenues in 2016. And research estimates for 2019's online advertising spend put it at $ 125.2 billion in the United States, some $ 54.8 billion higher than

6240-484: The advertising brand or organization. Display advertisers frequently target users with particular traits to increase the ads' effect. Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server . Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets , HTML5 , Adobe Flash , and other programs. Frame ads were

6344-466: The already operational center near Columbus, bringing Google's total investment in Ohio to over $ 2 billion. In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found that the company had an illegal monopoly over Internet search. D.C. Circuit Court Judge Amit Mehta held that this monopoly was in violation of Section 2 of the Sherman Act . In September 2024,

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6448-551: The announcement of Gemini in March 2024. None of them, however, had been seen as legitimate competitors to ChatGPT , unlike Gemini. An artificial intelligence training program for Google employees was also introduced in April 2024. Online advertising Online advertising , also known as online marketing , Internet advertising , digital advertising or web advertising , is a form of marketing and advertising that uses

6552-497: The code to implement Page's ideas. Page and Brin would also use their friend Susan Wojcicki 's garage as their office when the search engine was set up in 1998. Page and Brin originally nicknamed the new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin

6656-466: The company Willow Garage in 2006. While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank ; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. Page told his ideas to Hassan, who began writing

6760-455: The company was purchased for $ 400 million, yet the source of the information was not disclosed. A Google spokesperson declined to comment on the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community. In 2015, DeepMind's AlphaGo became the first computer program to defeat a top human pro at the game of Go. According to Interbrand's annual Best Global Brands report, Google has been

6864-538: The content of the web page where the ads appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment , or ROI, over untargeted ads. Advertisers may also deliver ads based on a user's suspected geography through geotargeting . A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow

6968-533: The deal. The sale of $ 1.67 billion gave Google a market capitalization of more than $ 23 billion. On November 13, 2006, Google acquired YouTube for $ 1.65 billion in Google stock, On July 20, 2007, Google bids $ 4.6 billion for the wireless-spectrum auction by the FCC. On March 11, 2008, Google acquired DoubleClick for $ 3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. By 2011, Google

7072-597: The desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed. Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more. Considering that most marketing involves some form of published media, it

7176-419: The development of micro-optics, monolithic integration, and system integration. In December 2022, Google debuted OSV-Scanner, a Go tool for finding security holes in open source software , which pulls from the largest open source vulnerability database of its kind to defend against supply chain attacks. In early 2023, following the success of ChatGPT and concerns that Google was falling behind in

7280-538: The early 1990s as page owners sought additional revenue streams to support their content. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. In 1994, web banner advertising became mainstream when HotWired , the online component of Wired Magazine , and Time Warner 's Pathfinder sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had

7384-506: The early days of the Internet , online advertising was mostly prohibited. For example, two of the predecessor networks to the Internet, ARPANET and NSFNet , had "acceptable use policies" that banned network "use for commercial activities by for-profit institutions". The NSFNet began phasing out its commercial use ban in 1991. The first widely publicized example of online advertising was conducted via electronic mail . On 3 May 1978,

7488-640: The first Asian Giant Hornet ( Vespa mandarinia ) nest in the US was controversial. The owner of the first nest discovered in the United States – in Blaine, Washington – demanded its return instead of allowing scientific investigation, and proceeded to sell it. A nearby beekeeper bought it to gift it back to the state entomology team which had exterminated it, for study. Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertising

7592-408: The first form of web banners. The colloquial usage of "banner ads" often refers to traditional frame ads. Website publishers incorporate frame ads by setting aside a particular space on the web page. The Interactive Advertising Bureau 's Ad Unit Guidelines propose standardized pixel dimensions for ad units. Pop-ups/pop-unders: A pop-up ad is displayed in a new web browser window that opens above

7696-451: The first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeffrey Ullman were also cited as contributors to the project. PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex , developed by Robin Li in 1996, with Larry Page's PageRank patent including

7800-476: The grounds the company had abused a monopoly position in the search and search advertising markets. In December 2019, former PayPal chief operating officer Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with Google Pay . In April 2020, due to the COVID-19 pandemic , Google announced several cost-cutting measures. Such measures included slowing down hiring for

7904-678: The information they desire through the use of keywords and operators . According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites. Google also hosts Google Books ,

8008-481: The launch of a new company, called Calico , on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson . In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases". On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies , a privately held artificial intelligence company from London . Technology news website Recode reported that

8112-573: The most popular websites at the time, replacing Inktomi . In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics , at 1600 Amphitheatre Parkway in Mountain View, California . The complex became known as the Googleplex , a play on the word googolplex , the number one followed by a googol of zeroes. Three years later, Google bought the property from SGI for $ 319 million. By that time,

8216-666: The name "Google" had found its way into everyday language, causing the verb " google " to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary , denoted as: "to use the Google search engine to obtain information on the Internet". The first use of the verb on television appeared in an October 2002 episode of Buffy the Vampire Slayer . Additionally, in 2001 Google's investors felt

8320-538: The need to have a strong internal management, and they agreed to hire Eric Schmidt as the chairman and CEO of Google. Eric was proposed by John Doerr from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company. Michael Moritz from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $ 12.5m investment if they did not fulfill their promise to hire

8424-429: The new policy, Google may remove information from only certain but not all search queries. It would not remove content that is "broadly useful", such as news articles, or already part of the public record. In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up Raxium. Raxium is set to join Google's Devices and Services team to aid in

8528-505: The offer out for bid to demand-side platforms . Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau ,

8632-578: The protests. Later in 2019, some workers accused the company of retaliating against internal activists. On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia . On June 3, 2019, the United States Department of Justice reported that it would investigate Google for antitrust violations. This led to the filing of an antitrust lawsuit in October 2020, on

8736-425: The range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile towers. Cookies and other persistent data on a user's machine may help narrow down a user's location even further. This involves many parties interacting automatically in real time. In response to a request from the user's browser, the publisher content server sends

8840-609: The region's specific needs and training local talent. The partnership between Google and Saudi Arabia includes collaboration with key stakeholders, such as the Public Investment Fund (PIF), to develop AI applications that will benefit sectors like healthcare, finance, oil and gas, and logistics. The initiative focuses on creating localized AI technologies, with an emphasis on integrating Arabic language capabilities and enabling widespread cloud adoption. Google indexes billions of web pages to allow users to search for

8944-689: The remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel. Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home The 2020 Google services outages disrupted Google services: one in August that affected Google Drive among others, another in November affecting YouTube , and

9048-423: The requested website's content. Floating ads may disappear or become less obtrusive after a pre-set time period. Expanding ad: An expanding ad is a rich media frame ad that changes dimensions upon a predefined condition, such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's mouse movement over the ad. Expanding ads allows advertisers to fit more information into

9152-403: The rising popularity of Search Engine Marketing has been Google. There were a few companies that had its own PPC and Analytics tools. However, this concept was popularized by Google. Google Ad words was convenient for advertisers to use and create campaigns. And, they realized that the tool did a fair job, by charging only for someone's click on the ad, which reported as the cost-per-click for which

9256-402: The sale and delivery of digital advertising on websites and platforms via software rather than direct human decision-making. Advertisements are selected and targeted to audiences via ad servers which often use cookies , which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so

9360-461: The search context and the user history. In 2007, Google launched " AdSense for Mobile ", taking advantage of the emerging mobile advertising market. Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in

9464-565: The second most valuable brand in the world (behind Apple Inc.) in 2013, 2014, 2015, and 2016, with a valuation of $ 133 billion. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. Upon completion of the restructuring, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet. On August 8, 2017, Google fired employee James Damore after he distributed

9568-482: The spend on television ($ 70.4 billion). Many common online advertising practices are controversial and, as a result, have become increasingly subject to regulation. Many internet users also find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons. Online ad revenues also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind paywalls . In

9672-536: The users to be more geographically distributed, since the voice traffic moves over the Internet. Examples include: Google Google LLC ( / ˈ ɡ uː ɡ əl / GOO -gəl ) is an American-based multinational corporation and technology company focusing on online advertising , search engine technology, cloud computing , computer software , quantum computing , e-commerce , consumer electronics , and artificial intelligence (AI). It has been referred to as "the most powerful company in

9776-418: The web page content to the user's browser over the Internet. The page does not yet contain ads, but contains links which cause the user's browser to connect to the publisher ad server to request that the spaces left for ads be filled in with ads. Information identifying the user, such as cookies and the page being viewed, is transmitted to the publisher ad server. The publisher ad server then communicates with

9880-540: The world as measured by market share. On the list of most valuable brands, Google is ranked second by Forbes and fourth by Interbrand. It has received significant criticism involving issues such as privacy concerns , tax avoidance , censorship , search neutrality , antitrust and abuse of its monopoly position. On August 5, 2024, D.C. Circuit Court Judge Amit P. Mehta ruled that Google held an illegal monopoly over Internet search. Google began in January 1996 as

9984-759: The world" and is one of the world's most valuable brands due to its market dominance , data collection , and technological advantages in the field of AI. Google's parent company, Alphabet Inc. , is one of the five Big Tech companies, alongside Amazon , Apple , Meta , and Microsoft . Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin while they were PhD students at Stanford University in California . Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock . The company went public via an initial public offering (IPO) in 2004. In 2015, Google

10088-543: Was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's founders and they met six months after Shriram had made his investment when Bezos and his wife were on a vacation trip to the Bay Area. Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment. Between these initial investors, friends, and family Google raised around $ 1,000,000, which

10192-569: Was fined by Russia with 2.5 decillion dollars for allegedly blocking pro-Kremlin propaganda. In November 2024, Google announced the establishment of a new artificial intelligence (AI) hub in Saudi Arabia, aiming to support the Kingdom's economic growth and technological development as part of its Vision 2030 initiative. This AI hub is projected to contribute up to $ 71 billion to Saudi Arabia's economy by advancing AI-driven solutions tailored to

10296-422: Was fired on the same day. Between 2018 and 2019, tensions between the company's leadership and its workers escalated as staff protested company decisions on internal sexual harassment, Dragonfly , a censored Chinese search engine, and Project Maven , a military drone artificial intelligence, which had been seen as areas of revenue growth for the company. On October 25, 2018, The New York Times published

10400-409: Was from clicks (cost per clicks), amounting to US$ 109,652 million in 2017. This includes three principal methods, namely AdMob , AdSense (such as AdSense for Content, AdSense for Search, etc.) and DoubleClick AdExchange. In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick , to project user interest and target advertising to

10504-489: Was handling approximately 3 billion searches per day. To handle this workload, Google built 11 data centers around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. In May 2012, Google acquired Motorola Mobility for $ 12.5 billion, in its largest acquisition to date. This purchase

10608-540: Was initially funded by an August 1998 investment of $ 100,000 from Andy Bechtolsheim , co-founder of Sun Microsystems . This initial investment served as a motivation to incorporate the company to be able to use the funds. Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to Cisco for $ 220 million. David arranged

10712-629: Was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft , and to allow it to continue to freely offer Android. In June 2013, Google acquired Waze for $ 966 million. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps , Google's own mapping service. Google announced

10816-459: Was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's internet properties and interests. Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet. The company has since rapidly grown to offer

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