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69-978: The following table shows features of AMD 's processors with 3D graphics, including APUs . The following table shows the graphics and compute APIs support across ATI/AMD GPU microarchitectures. Note that a branding series might include older generation chips. 1.3 (GCN 4) Common features of Zen based Raven Ridge desktop APUs: Common features of Zen+ based desktop APUs: Common features of Ryzen 4000 desktop APUs: Common features of Ryzen 5000 desktop APUs: Common features of Ryzen 7000 desktop CPUs: Memory support (W) (GHz) (GHz) (MHz) 6/14 6/14 6/14 6/14 6/14 6/14 Memory support (W) Cores / threads (GHz) (GHz) (MHz) (MHz) (MB) 2MB 2013 2013 2MB Memory support (W) Cores / threads (GHz) (GHz) (MHz) (MHz) (MB) Memory support (W) Cores / threads (GHz) (GHz) (MHz) (MHz) (MB) Memory support AMD Advanced Micro Devices, Inc. ( AMD )

138-545: A 64-bit extension to the x86 instruction set (called x86-64 , AMD64, or x64), the incorporation of an on-chip memory controller, and the implementation of an extremely high-performance point-to-point interconnect called HyperTransport , as part of the Direct Connect Architecture . The technology was initially launched as the Opteron server-oriented processor on April 22, 2003. Shortly thereafter, it

207-477: A 10   percent share in that market. "Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." Additionally, market share

276-524: A contract with Intel , becoming a licensed second-source manufacturer of 8086 and 8088 processors. IBM wanted to use the Intel 8088 in its IBM PC , but its policy at the time was to require at least two sources for its chips. AMD later produced the Am286 under the same arrangement. In 1984, Intel internally decided to no longer cooperate with AMD in supplying product information to shore up its advantage in

345-494: A fast, cost-effective processor. Finally, in an agreement effective 1996, AMD received the rights to the microcode in Intel's x386 and x486 processor families, but not the rights to the microcode in the following generations of processors. AMD's first in-house x86 processor was the K5 , launched in 1996. The "K" in its name was a reference to Kryptonite , the only substance known to harm comic book character Superman . This itself

414-476: A group of other technology professionals. The company's early products were primarily memory chips and other components for computers. In 1975, AMD entered the microprocessor market, competing with Intel , its main rival in the industry. In the early 2000s, it experienced significant growth and success, thanks in part to its strong position in the PC market and the success of its Athlon and Opteron processors. However,

483-710: A joint venture with Siemens , a German engineering conglomerate wishing to enhance its technology expertise and enter the American market. Siemens purchased 20% of AMD's stock, giving the company an infusion of cash to increase its product lines. The two companies also jointly established Advanced Micro Computers (AMC), located in Silicon Valley and in Germany, allowing AMD to enter the microcomputer development and manufacturing field, in particular based on AMD's second-source Zilog Z8000 microprocessors. When

552-459: A large, successful flash memory business, even during the dotcom bust . In 2003, to divest some manufacturing and aid its overall cash flow, which was under duress from aggressive microprocessor competition from Intel, AMD spun off its flash memory business and manufacturing into Spansion , a joint venture with Fujitsu , which had been co-manufacturing flash memory with AMD since 1993. In December 2005, AMD divested itself of Spansion to focus on

621-413: A new socket G34 for dual and quad-socket processors and thus will be marketed as Opteron 61xx series processors. Lisbon uses socket C32 certified for dual-socket use or single socket use only and thus will be marketed as Opteron 41xx processors. Both will be built on a 45 nm SOI process. Following AMD's 2006 acquisition of Canadian graphics company ATI Technologies , an initiative codenamed Fusion

690-526: A new native socket AM3 , while maintaining backward compatibility with AM2+ , the socket used for the Phenom, and allowing the use of the DDR2 memory that was used with the platform. In April 2010, AMD released a new Phenom II Hexa-core (6-core) processor codenamed " Thuban ". This was a totally new die based on the hexa-core "Istanbul" Opteron processor. It included AMD's "turbo core" technology, which allows

759-463: A view to imposing costs on domestic competitors". Research has also shown that market share is a desired asset among competing firms. Experts, however, discourage making market share an objective and criterion upon which to base economic policies. The aforementioned usage of market share as a basis for gauging the performance of competing firms has fostered a system in which firms make decisions with regard to their operation with careful consideration of

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828-498: A wide range of business and consumer markets, including gaming, data centers, artificial intelligence (AI), and embedded systems. AMD's main products include microprocessors , motherboard chipsets , embedded processors , and graphics processors for servers , workstations , personal computers, and embedded system applications. The company has also expanded into new markets, such as the data center , gaming , and high-performance computing markets. AMD's processors are used in

897-408: A wide range of computing devices, including personal computers , servers, laptops , and gaming consoles . While it initially manufactured its own processors, the company later outsourced its manufacturing , after GlobalFoundries was spun off in 2009. Through its Xilinx acquisition in 2022, AMD offers field-programmable gate array (FPGA) products. AMD was founded in 1969 by Jerry Sanders and

966-452: Is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be a result of similar growth or declines in the industry being measured. Increasing market share is one of the most important objectives of business . The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as

1035-536: Is an American multinational corporation and technology company headquartered in Santa Clara, California and maintains significant operations in Austin, Texas . AMD is a hardware and fabless company that designs and develops central processing units (CPUs), graphics processing units (GPUs), field-programmable gate arrays (FPGAs), system-on-chip (SoC), and high-performance compute solutions. AMD serves

1104-509: Is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic adjustments. Firms with market shares below a certain level may not be viable. Similarly, within a firm's product line, market share trends for individual products are considered early indicators of future opportunities or problems." Also,"Market share competition drives companies to support climate change policies with

1173-478: Is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of

1242-596: The AMD 700 chipset series . The Phenom II came in dual-core, triple-core and quad-core variants, all using the same die, with cores disabled for the triple-core and dual-core versions. The Phenom II resolved issues that the original Phenom had, including a low clock speed, a small L3 cache, and a Cool'n'Quiet bug that decreased performance. The Phenom II cost less but was not performance-competitive with Intel's mid-to-high-range Core 2 Quads. The Phenom II also enhanced its predecessor's memory controller, allowing it to use DDR3 in

1311-658: The Am386 , its clone of the Intel 386 processor. By October of the same year it had sold one million units. In 1993, AMD introduced the first of the Am486 family of processors, which proved popular with a large number of original equipment manufacturers , including Compaq , which signed an exclusive agreement using the Am486. The Am5x86 , another Am486-based processor, was released in November 1995, and continued AMD's success as

1380-559: The DRAM market, and made some headway into the CMOS market, which it had lagged in entering, having focused instead on bipolar chips. AMD had some success in the mid-1980s with the AMD7910 and AMD7911 "World Chip" FSK modem, one of the first multi-standard devices that covered both Bell and CCITT tones at up to 1200 baud half duplex or 300/300 full duplex. Beginning in 1986, AMD embraced

1449-556: The Excavator microarchitecture replaced Piledriver. Expected to be the last microarchitecture of the Bulldozer series, Excavator focused on improved power efficiency. Market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have

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1518-512: The Supreme Court of California sided with the arbitrator and AMD. In 1990, Intel countersued AMD, renegotiating AMD's right to use derivatives of Intel's microcode for its cloned processors. In the face of uncertainty during the legal dispute, AMD was forced to develop clean room designed versions of Intel code for its x386 and x486 processors, the former long after Intel had released its own x386 in 1985. In March 1991, AMD released

1587-465: The A4 utilizing the base Radeon HD chip and the rest using a Radeon R4 graphics card, with the exception of the highest-model A10 (A10-7300) which uses an R6 graphics card. Bulldozer was AMD's microarchitecture codename for server and desktop AMD FX processors, first released on October 12, 2011. This family 15h microarchitecture is the successor to the family 10h (K10) microarchitecture design. Bulldozer

1656-527: The AMD brand name. In October 2008, AMD announced plans to spin off manufacturing operations in the form of GlobalFoundries Inc. , a multibillion-dollar joint venture with Advanced Technology Investment Co. , an investment company formed by the government of Abu Dhabi . The partnership and spin-off gave AMD an infusion of cash and allowed it to focus solely on chip design. To assure the Abu Dhabi investors of

1725-726: The Am2501 logic counter, which was highly successful. Its bestselling product in 1971 was the Am2505, the fastest multiplier available. In 1971, AMD entered the RAM chip market, beginning with the Am3101, a 64-bit bipolar RAM. That year AMD also greatly increased the sales volume of its linear integrated circuits, and by year-end the company's total annual sales reached US$ 4.6 million. AMD went public in September 1972. The company

1794-555: The Llano. More AMD APUs for laptops running Windows 7 and Windows 8 OS are being used commonly. These include AMD's price-point APUs, the E1 and E2, and their mainstream competitors with Intel's Core i -series: The Vision A- series, the A standing for accelerated. These range from the lower-performance A4 chipset to the A6, A8, and A10. These all incorporate next-generation Radeon graphics cards, with

1863-514: The Spider at 65nm , which was uncompetitive with Intel's smaller and more power-efficient 45nm . In January 2009, AMD released a new processor line dubbed Phenom II , a refresh of the original Phenom built using the 45 nm process. AMD's new platform, codenamed " Dragon ", used the new Phenom II processor, and an ATI R770 GPU from the R700 GPU family, as well as a 790 GX/FX chipset from

1932-529: The United States. AMD rode out the mid-1980s crisis by aggressively innovating and modernizing, devising the Liberty Chip program of designing and manufacturing one new chip or chipset per week for 52 weeks in fiscal year 1986, and by heavily lobbying the U.S. government until sanctions and restrictions were put in place to prevent predatory Japanese pricing. During this time, AMD withdrew from

2001-554: The brand name Athlon on June 23, 1999. Unlike previous AMD processors, it could not be used on the same motherboards as Intel's, due to licensing issues surrounding Intel's Slot 1 connector, and instead used a Slot A connector, referenced to the Alpha processor bus. The Duron was a lower-cost and limited version of the Athlon (64 KB instead of 256 KB L2 cache) in a 462-pin socketed PGA (socket A) or soldered directly onto

2070-545: The company already had overseas assembly facilities in Penang and Manila , and began construction on a fabrication plant in San Antonio in 1981. In 1980, AMD began supplying semiconductor products for telecommunications, an industry undergoing rapid expansion and innovation. Intel had introduced the first x86 microprocessors in 1978. In 1981, IBM created its PC , and wanted Intel's x86 processors, but only under

2139-466: The company faced challenges in the late 2000s and early 2010s, as it struggled to keep up with Intel in the race to produce faster and more powerful processors. In the late 2010s, AMD regained market share by pursuing a penetration pricing strategy and building on the success of its Ryzen processors, which were considerably more competitive with Intel microprocessors in terms of performance while offering attractive pricing. Advanced Micro Devices

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2208-459: The competitive universe), and measurement error." It is generally accepted that no single source will provide a fully comprehensive market share, as most methods of calculation are incomplete. Methods such as POS aggregation may omit specific retailers or brands from the calculation, while methods such as collecting consumer data may rely on recall or collecting data from a representative sample. The best method of market share calculation depends on

2277-516: The condition that Intel would also provide a second-source manufacturer for its patented x86 microprocessors. Intel and AMD entered into a 10-year technology exchange agreement, first signed in October 1981 and formally executed in February 1982. The terms of the agreement were that each company could acquire the right to become a second-source manufacturer of semiconductor products developed by

2346-467: The cross-licensing agreement would be effectively canceled. Beginning in 1982, AMD began volume-producing second-source Intel-licensed 8086, 8088, 80186, and 80188 processors, and by 1984, its own Am286 clone of Intel's 80286 processor, for the rapidly growing market of IBM PCs and IBM clones . It also continued its successful concentration on proprietary bipolar chips. The company continued to spend greatly on research and development, and created

2415-476: The early computer industry since unreliability in microchips was a distinct problem that customers – including computer manufacturers , the telecommunications industry , and instrument manufacturers – wanted to avoid. In November 1969, the company manufactured its first product: the Am9300, a 4-bit MSI shift register , which began selling in 1970. Also in 1970, AMD produced its first proprietary product,

2484-652: The end of 2014. After the GlobalFoundries spin-off and subsequent layoffs, AMD was left with significant vacant space at 1 AMD Place, its aging Sunnyvale headquarters office complex. In August 2016, AMD's 47 years in Sunnyvale came to a close when it signed a lease with the Irvine Company for a new 220,000 sq. ft. headquarters building in Santa Clara. AMD's new location at Santa Clara Square faces

2553-472: The face of declining sales revenue. The inclusion of AMD chips into the PlayStation 4 and Xbox One were later seen as saving AMD from bankruptcy. AMD acquired the low-power server manufacturer SeaMicro in early 2012, with an eye to bringing out an Arm64 server chip. On October 8, 2014, AMD announced that Rory Read had stepped down after three years as president and chief executive officer. He

2622-452: The first server Opteron K10 processors, followed in November by the Phenom processor for desktop. K10 processors came in dual-core, triple-core , and quad-core versions, with all cores on a single die. AMD released a new platform codenamed " Spider ", which used the new Phenom processor, as well as an R770 GPU and a 790 GX/FX chipset from the AMD 700 chipset series . However, AMD built

2691-646: The footsteps of Robert Noyce (developer of the first silicon integrated circuit at Fairchild in 1959) and Gordon Moore , who together founded the semiconductor company Intel in July 1968. In September 1969, AMD moved from its temporary location in Santa Clara to Sunnyvale, California . To immediately secure a customer base, AMD initially became a second source supplier of microchips designed by Fairchild and National Semiconductor . AMD first focused on producing logic chips. The company guaranteed quality control to United States Military Standard , an advantage in

2760-613: The headquarters of archrival Intel across the Bayshore Freeway and San Tomas Aquino Creek . Around the same time, AMD also agreed to sell 1 AMD Place to the Irvine Company. In April 2019, the Irvine Company secured approval from the Sunnyvale City Council of its plans to demolish 1 AMD Place and redevelop the entire 32-acre site into townhomes and apartments. In October 2020, AMD announced that it

2829-401: The impact of each decision on the market share of their competitors. It is generally necessary to commission market research (generally desk/secondary research) to determine. Sometimes, though, one can use primary research to estimate the total market size and a company's market share. While "market share" may be defined as "the percentage of a market accounted for by a specific entity",

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2898-459: The marketplace, and delayed and eventually refused to convey the technical details of the Intel 80386 . In 1987, AMD invoked arbitration over the issue, and Intel reacted by canceling the 1982 technological-exchange agreement altogether. After three years of testimony, AMD eventually won in arbitration in 1992, but Intel disputed this decision. Another long legal dispute followed, ending in 1994 when

2967-447: The measure may also be divided into two types: " Unit market share : The units sold by a particular company as a percentage of total market sales, measured in the same units. " "This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated in the following:" " Revenue market share : Revenue market share differs from unit market share in that it reflects

3036-508: The microarchitecture, and a shift of the target market from mainstream desktop systems to value dual-core desktop systems. In 2008, AMD started to release dual-core Sempron processors exclusively in China, branded as the Sempron 2000 series, with lower HyperTransport speed and smaller L2 cache. AMD completed its dual-core product portfolio for each market segment. In September 2007, AMD released

3105-535: The microprocessor market with the Am9080 , a reverse-engineered clone of the Intel 8080 , and the Am2900 bit-slice microprocessor family. When Intel began installing microcode in its microprocessors in 1976, it entered into a cross-licensing agreement with AMD, which was granted a copyright license to the microcode in its microprocessors and peripherals, effective October 1976. In 1977, AMD entered into

3174-558: The microprocessor market, and Spansion went public in an IPO. On July 24, 2006, AMD announced its acquisition of the Canadian 3D graphics card company ATI Technologies . AMD paid $ 4.3 billion and 58 million shares of its capital stock , for approximately $ 5.4 billion. The transaction was completed on October 25, 2006. On August 30, 2010, AMD announced that it would retire the ATI brand name for its graphics chipsets in favor of

3243-573: The motherboard. Sempron was released as a lower-cost Athlon XP, replacing Duron in the socket A PGA era. It has since been migrated upward to all new sockets, up to AM3 . On October 9, 2001, the Athlon XP was released. On February 10, 2003, the Athlon XP with 512 KB L2 Cache was released. The K8 was a major revision of the K7 architecture, with the most notable features being the addition of

3312-644: The new Bulldozer products were slower than the K10 models they were built to replace. The Piledriver microarchitecture was the 2012 successor to Bulldozer, increasing clock speeds and performance relative to its predecessor. Piledriver would be released in AMD FX, APU, and Opteron product lines. Piledriver was subsequently followed by the Steamroller microarchitecture in 2013. Used exclusively in AMD's APUs, Steamroller focused on greater parallelism. In 2015,

3381-711: The new venture's success, AMD's CEO Hector Ruiz stepped down in July 2008, while remaining executive chairman, in preparation for becoming chairman of GlobalFoundries in March 2009. President and COO Dirk Meyer became AMD's CEO. Recessionary losses necessitated AMD cutting 1,100 jobs in 2009. In August 2011, AMD announced that former Lenovo executive Rory Read would be joining the company as CEO, replacing Meyer. In November 2011, AMD announced plans to lay off more than 10% (1,400) of its employees from across all divisions worldwide. In October 2012, it announced plans to lay off an additional 15% of its workforce to reduce costs in

3450-461: The other; that is, each party could "earn" the right to manufacture and sell a product developed by the other, if agreed to, by exchanging the manufacturing rights to a product of equivalent technical complexity. The technical information and licenses needed to make and sell a part would be exchanged for a royalty to the developing company. The 1982 agreement also extended the 1976 AMD–Intel cross-licensing agreement through 1995. The agreement included

3519-436: The perceived shift toward RISC with their own AMD Am29000 (29k) processor; the 29k survived as an embedded processor . The company also increased its EPROM memory market share in the late 1980s. Throughout the 1980s, AMD was a second-source supplier of Intel x86 processors. In 1991, it introduced its 386-compatible Am386 , an AMD-designed chip. Creating its own chips, AMD began to compete directly with Intel. AMD had

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3588-434: The prices at which goods are sold. In fact, a relatively simple way to calculate relative price is to divide revenue market share by unit market share. " "As with the unit market share, this equation for revenue market share can be rearranged to calculate either sales revenue or total market sales revenue from the other two variables." In a 2010 survey of nearly 200 senior marketing managers , 67% responded that they found

3657-525: The processor to automatically switch from 6 cores to 3 faster cores when more pure speed is needed. The Magny Cours and Lisbon server parts were released in 2010. The Magny Cours part came in 8 to 12 cores and the Lisbon part in 4 and 6 core parts. Magny Cours is focused on performance while the Lisbon part is focused on high performance per watt. Magny Cours is an MCM ( multi-chip module ) with two hexa-core "Istanbul" Opteron parts. This will use

3726-427: The revenue or "dollar market share" metric very useful, while 61% found "unit market share" very useful. Market share can also be broken down into three components, namely penetration share, share of customer, and usage index. These three underlying metrics can then be used to help the brand identify market share growth opportunities. "Although market share is likely the single most important marketing metric, there

3795-425: The right to invoke arbitration of disagreements, and after five years the right of either party to end the agreement with one year's notice. The main result of the 1982 agreement was that AMD became a second-source manufacturer of Intel's x86 microprocessors and related chips, and Intel provided AMD with database tapes for its 8086 , 80186 , and 80286 chips. However, in the event of a bankruptcy or takeover of AMD,

3864-596: The rights to their Nx series of x86-compatible processors. AMD gave the NexGen design team their own building, left them alone, and gave them time and money to rework the Nx686. The result was the K6 processor, introduced in 1997. Although it was based on Socket 7 , variants such as K6-III /450 were faster than Intel's Pentium II (sixth-generation processor). The K7 was AMD's seventh-generation x86 processor, making its debut under

3933-810: The state of the economy or changes in tax policy . In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to a US-only legal doctrine called market share liability . Market share is said to be a key indicator of market competitiveness, i.e. how well a firm is doing against its competitors. "This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers' selections among competitors. Generally, sales growth resulting from primary demand (total market growth)

4002-558: The two companies' vision for Advanced Micro Computers diverged, AMD bought out Siemens' stake in the American division in 1979. AMD closed Advanced Micro Computers in late 1981 after switching focus to manufacturing second-source Intel x86 microprocessors. Total sales in fiscal year 1978 topped $ 100 million, and in 1979, AMD debuted on the New York Stock Exchange . In 1979, production also began on AMD's new semiconductor fabrication plant in Austin, Texas ;

4071-509: The world's first 512K EPROM in 1984. That year, AMD was listed in the book The 100 Best Companies to Work for in America , and later made the Fortune 500 list for the first time in 1985. By mid-1985, the microchip market experienced a severe downturn, mainly due to long-term aggressive trade practices ( dumping ) from Japan, but also due to a crowded and non-innovative chip market in

4140-436: Was a clean-sheet design, not a development of earlier processors. The core was specifically aimed at 10–125 W TDP computing products. AMD claimed dramatic performance-per-watt efficiency improvements in high-performance computing (HPC) applications with Bulldozer cores. While hopes were high that Bulldozer would bring AMD to be performance-competitive with Intel once more, most benchmarks were disappointing. In some cases

4209-425: Was a reference to Intel's hegemony over the market, i.e., an anthropomorphization of them as Superman. The number "5" was a reference to the fifth generation of x86 processors; rival Intel had previously introduced its line of fifth-generation x86 processors as Pentium because the U.S. Trademark and Patent Office had ruled that mere numbers could not be trademarked. In 1996, AMD purchased NexGen , specifically for

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4278-511: Was a second source for Intel MOS / LSI circuits by 1973, with products such as Am14/1506 and Am14/1507, dual 100-bit dynamic shift registers. By 1975, AMD was producing 212 products – of which 49 were proprietary, including the Am9102 (a static N-channel 1024-bit RAM) and three low-power Schottky MSI circuits: Am25LS07, Am25LS08, and Am25LS09. Intel had created the first microprocessor , its 4-bit 4004 , in 1971. By 1975, AMD entered

4347-433: Was acquiring Xilinx , one of the market leaders in field programmable gate arrays and complex programmable logic devices (FPGAs and CPLDs) in an all-stock transaction. The acquisition was completed in February 2022, with an estimated acquisition price of $ 50 billion. In October 2023, AMD acquired an open-source AI software provider, Nod.ai, to bolster its AI software ecosystem. In January 2024, AMD announced it

4416-584: Was announced to integrate a CPU and GPU together on some of AMD's microprocessors, including a built in PCI Express link to accommodate separate PCI Express peripherals, eliminating the northbridge chip from the motherboard. The initiative intended to move some of the processing originally done on the CPU (e.g. floating-point unit operations) to the GPU, which is better optimized for some calculations. The Fusion

4485-530: Was discontinuing the production of all complex programmable logic devices (CPLDs) acquired through Xilinx. In March 2024, a rally in semiconductor stocks pushed AMD's valuation above $ 300B for the first time. In July 2024 AMD announced that it would acquire the Finnish-based artificial intelligence startup company Silo AI in a $ 665 million all-cash deal in an attempt to better compete with AI chip market leader Nvidia . In February 1982, AMD signed

4554-431: Was formally incorporated by Jerry Sanders , along with seven of his colleagues from Fairchild Semiconductor , on May 1, 1969. Sanders, an electrical engineer who was the director of marketing at Fairchild, had, like many Fairchild executives, grown frustrated with the increasing lack of support, opportunity, and flexibility within the company. He later decided to leave to start his own semiconductor company, following

4623-534: Was incorporated into a product for desktop PCs, branded Athlon 64 . On April 21, 2005, AMD released the first dual-core Opteron , an x86-based server CPU. A month later, it released the Athlon 64 X2 , the first desktop-based dual-core processor family. In May 2007, AMD abandoned the string "64" in its dual-core desktop product branding, becoming Athlon X2, downplaying the significance of 64-bit computing in its processors. Further updates involved improvements to

4692-575: Was later renamed the AMD APU (Accelerated Processing Unit). Llano was AMD's first APU built for laptops. Llano was the second APU released, targeted at the mainstream market. It incorporated a CPU and GPU on the same die, as well as northbridge functions, and used " Socket FM1 " with DDR3 memory. The CPU part of the processor was based on the Phenom II "Deneb" processor. AMD suffered an unexpected decrease in revenue based on production problems for

4761-706: Was succeeded by Lisa Su , a key lieutenant who had been chief operating officer since June. On October 16, 2014, AMD announced a new restructuring plan along with its Q3 results. Effective July 1, 2014, AMD reorganized into two business groups: Computing and Graphics, which primarily includes desktop and notebook processors and chipsets, discrete GPUs, and professional graphics; and Enterprise, Embedded, and Semi-Custom, which primarily includes server and embedded processors, dense servers, semi-custom SoC products (including solutions for gaming consoles ), engineering services, and royalties. As part of this restructuring, AMD announced that 7% of its global workforce would be laid off by

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