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85-673: The All-Ireland League ( AIL ), known for sponsorship reasons as the Energia All-Ireland League , is the national league system for the 50 senior rugby union clubs in Ireland , covering both the Republic of Ireland and Northern Ireland . The league was inaugurated in the 1990–91 season. Cork Constitution F.C are the only club to have constantly retained their status in Division 1 since 1990/91. All other clubs in

170-437: A cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of the brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship

255-408: A company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how

340-474: A historical walking tour, and boat tours along the River Shannon . The city centre is divided between the traditional areas of "English Town" on the southern end of King's Island, which includes King John's Castle; "Irish Town", which includes the older streets on the south bank; and the current economic centre further south, called " Newtown Pery ". Newtown Pery was built in the late 18th century before

425-540: A large number of multinational companies to the region. A long campaign for a third-level educational institute to be located in the city finally bore fruit with the establishment of NIHE Limerick in 1969 which eventually became the University of Limerick in 1989. Limerick is the third-largest city in the Republic of Ireland (after Dublin and Cork ), with a population of 102,287 in the urban area and 104,952 in

510-632: A meeting place for the arts; and Limerick Printmakers Studio and Gallery, which provides printmaking facilities, a venue for exhibitions and events and an education programme. The Lime Tree Theatre officially opened at the Mary Immaculate College campus in October 2012. The venue hosts theatre, music, comedy, traditional arts, schools' performances, and conferences. The Belltable on O'Connell Street hosts local playwrights and drama productions. The University Concert Hall located in

595-508: A play-off competition with the winner playing in Division 1A the following season. This same play-off competition also applies to the other divisions. The 10th placed team in Division 2C are relegated from the league to their respective Provincial qualifying league and are replaced by the winner of the All-Ireland Provincial League Championship. The 9th placed team in Division 2C play the runner-up of

680-550: A prominent local businessman. The park is dominated by the Thomas Spring Rice memorial (MP for the city 1820–1832) and has a large collection of mature deciduous and evergreen trees. Limerick city centre changed significantly with the construction of several modern high-rise buildings in the early 2000s, in particular as part of the regeneration of the former docks area along the Dock Road. The suburban areas, where

765-594: A range of writing activities in the city. Limerick natives include Pulitzer Prize-winning author Frank McCourt, and novelists Kate O'Brien, Michael Curtin, Kevin Barry and Donal Ryan. Poets from Limerick include Michael Hogan, Desmond O'Grady, and John Liddy. The city is the setting for Frank McCourt 's memoir Angela's Ashes and its film adaptation . The Frank McCourt Museum situated in McCourt's former school on Hartsonge Street opened in 2011, and contains artefacts from

850-420: A sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of

935-474: A variety of artistic and cultural events occurring at locations around the city throughout the year. The Limerick City Gallery of Art on Pery Square is the city's chief venue for contemporary art exhibitions. It is home to a permanent collection of Irish art , which shows works from the early 18th to 20th century. The gallery houses the National Collection of Contemporary Drawing founded by

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1020-677: Is a city in western Ireland, in County Limerick . It is in the province of Munster and is in the Mid-West which comprises part of the Southern Region . With a population of 102,287 at the 2022 census , Limerick is the third-most populous urban area in Ireland , and the fourth-most populous city on the island of Ireland . It was founded by Scandinavian settlers in 812, during the Viking Age . The city straddles

1105-615: Is an 1880 reference, in a Saint John, New Brunswick , newspaper, to a well-known tune. RTÉ lyric fm , a state-run classical music radio station and part of RTÉ , broadcasts nationally from studios in the city centre on Cornmarket Square which opened in 1994. Limerick's local radio station is Live 95FM , broadcasting from 'Radio House', near the waterfront at Steamboat Quay. Spin South West , owned by Communicorp , broadcasts to Counties Kerry , Clare , Limerick , Tipperary and southwest Laois from its studios at Landmark Buildings in

1190-529: Is approximately 25 km from Shannon Airport . Tourist attractions in the city centre include Limerick City Museum , King John's Castle (1210), St Mary's Cathedral (1168), the Hunt Museum , The People's Museum of Limerick , the University of Limerick , Georgian houses and gardens and the Treaty Stone . There are several seasonal tours, including Angela's Ashes walking tour of Limerick City,

1275-474: Is broadcast from Newcastle West . The national broadcaster, RTÉ , has radio and television studios in the city, which are periodically used to broadcast programming from Limerick. Several local newspapers are published in the city, including The Limerick Post and The Limerick Leader and magazines include the Limerick Event Guide , Business Limerick , and Limerick Now . Limerick city

1360-491: Is divided into 3 local electoral areas: Limerick City East, Limerick City North and Limerick City South which elect eight, six and seven councillors respectively. Following the 2024 local elections , Fine Gael is the largest party on the authority with 13 seats followed by Fianna Fáil with 10, Labour and Sinn Féin with 3 each, and Independent Ireland and the Social Democrats with 2 each, and Aontú and

1445-575: Is one of the oldest in Ireland. St John's Cathedral is more modern. The Hunt Museum is based in the historic 18th-century former Custom House. The museum was established to house a collection of approximately 2000 works of art and antiquities formed by John and Gertrude Hunt during their lifetimes. The main park in Limerick is the People's Park which was opened in 1877 in memory of Richard Russell,

1530-525: Is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players is a multibillion-pound industry. For example, Adidas became

1615-455: Is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between

1700-403: Is the cloudiest city in the country, averaging only 1,295 sunshine hours annually, 3.5 hours of sunshine every day. There are on average 62 days of no recordable sunshine, 6 days of thunder, 22 days of hail, 32 days of fog and 11 days of snow per year. Shannon Airport is located by the ocean at an elevation of 14 metres. In 2014, Limerick became Ireland's inaugural National City of Culture , with

1785-723: The Act of Union and, unusually for an Irish city and unique in Limerick, is laid out on a grid plan . The Limerick Museum (formerly aka the Jim Kemmy Municipal Museum), is located in the Old Franciscan Friary in Henry Street. It contains displays on Limerick's history and manufactures. The Georgian core of the city, with its Georgian architecture in the Newtown Pery, was developed from

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1870-651: The Dublin–Cork railway line in 1848 and to Waterford in 1853. The opening of a number of secondary railways in the subsequent decades developed Limerick as a regional centre of communications. However, the economic downturn in the European conflicts of the French Revolution and Napoleonic eras, and following the Act of Union 1800 , and the impact of the Great Irish Famine of 1848 caused much of

1955-574: The EMEA . Dell remains one of the largest employers in the mid-west with over 1,000 people employed in service and support. Analog Devices has its European manufacturing base in Raheen, 3 km south-west of the city centre. The site employs more than 1,000 people. Johnson & Johnson subsidiary Vistakon (the world's largest manufacturer of contact lenses ) has a large facility in Castletroy in

2040-466: The Golden Vale , to Britain and America. This increase in trade and wealth, particularly amongst the city's merchant classes saw a rapid expansion of the city as Georgian Limerick began to take shape. This gave the city its present-day look, including the extensive terraced streets of Georgian townhouses which remain in the city centre today. The Waterford and Limerick Railway linked the city to

2125-733: The Green Party with 1 seat each, and independents and other parties the remaining 5 seats. For elections to the Dáil , Limerick City is in the Limerick City constituency. From 2011, the constituency boundaries changed in accordance with the proposals of the Constituency Commission and the subsequent Electoral (Amendment) Act 2009 . This changed the electoral boundaries from Limerick East and Limerick West to Limerick City and Limerick . Limerick city encompasses

2210-776: The Limerick Soviet was a self-declared soviet that existed from 15 to 27 April 1919. A general strike was organised by the Limerick Trades and Labour Council, as a protest against the British Army 's declaration of a "Special Military Area" under the Defence of the Realm Act, which covered most of Limerick city and a part of the county. During the strike a special strike committee was set up to print their own money, control food prices and publish newspapers. By

2295-481: The Raheen Industrial Estate . Student radio station, Wired FM, broadcasts on 99.9FM from Mary Immaculate College . Wired FM also has studios at Limerick Institute of Technology. Limerick City Community Radio broadcasts on 99.9FM every Saturday and Sunday. University Hospital Limerick has a radio station on 94.2FM, but this can be heard only in the hospital and surrounding area. West Limerick 102

2380-656: The River Shannon , with the historic core of the city located on King's Island , which is bounded by the Shannon and Abbey Rivers. Limerick is at the head of the Shannon Estuary , where the river widens before it flows into the Atlantic Ocean . Limerick City and County Council is the local authority for the city. Limerick is located on the River Shannon with four main river-crossing points near

2465-570: The University of Limerick is a 1,000 seat venue and provides a large venue for national and international acts to visit the city. Limerick is also the home of street theatre companies, including "The Umbrella Project". There is also the Impact Theatre Company, and Bottomdog Theatre Company. Limerick's literature scene is supported by projects like the Limerick Writers' Centre, which was established in 2008 and runs

2550-472: The University of Limerick , Limerick Institute of Technology , Shannon Airport in County Clare and Shannon Development (an economic development agency), whose precursor was SFADCO (Shannon Free Airport Development Company), an economic agency that provided tax incentives to companies locating in the area surrounding Shannon Airport. Limerick Chamber of Commerce, a representative body for businesses in

2635-487: The 19th century to be a more troubled period. The Limerick boycott was an economic boycott waged against the small Jewish community for over two years in the first decade of the 20th century. It was accompanied by a number of assaults, stone-throwing and intimidation, which caused many Jews to leave the city. It was instigated in 1904 by a Redemptorist priest, Father John Creagh . During the Irish War of Independence ,

All-Ireland League (rugby union) - Misplaced Pages Continue

2720-468: The All-Ireland Provincial League Championship with the winner playing in Division 2C the following season. The All-Ireland Provincial League Championship is contested by the winners of the four provincial qualifying leagues in Connacht, Leinster , Munster and Ulster. They are drawn to play in two semi-finals with the winners meeting in the final, where the winner will play in Division 2C of the A.I.L. for

2805-505: The Dock Road is a venue specialising in live music, established in 1998. Baker Place was a nightclub that held mainly local underground nights until its closure in 2011. In 2020, it was announced that the Dromkeen-based Shiloh Trust was seeking planning permission to convert the former premises of Baker Place into a bible school. A limerick is a type of humorous verse of five lines with an AABBA rhyme scheme :

2890-660: The EU is 162,413. The ethnic diversity in Limerick's population, which includes a large immigrant community, saw rapid growth during the Celtic Tiger and the following decade. As of the 2016 census the Polish community was one of the largest demographic groups in the Municipal District, with approximately 4,000 living and working in the area. In late 2006, it was proposed that Ireland's first Polish bank could open in

2975-636: The EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With the 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region

3060-857: The Foynes Flying Boat Museum, approximately 35 km (22 miles/30 minutes) from Limerick City along the scenic coastal N69 route from Limerick to Tralee, are also attractions. Bunratty Castle in County Clare is another local attraction, and is situated 15.4 km north of the city. Limerick is in the region dubbed " the Midwest ". Also known as the "Shannon Region", this is primarily an economic and social concept. The region encompasses County Limerick , County Clare, North County Tipperary , Northwest County Kerry and south County Offaly , with its focal point centred on Limerick and its environs within an 8-kilometre (5 mi) radius. The city's economic development has been driven in part by

3145-487: The League. Cork Constitution, the inaugural winners, are the only club to have retained top division status since the inception of the league. The League consists of 5 divisions of 10 teams each playing a double round-robin competition using the standard Rugby union bonus points system . The season runs from mid-September until mid-April, with an approximately four-week break in matches from mid-December to early-January. At

3230-655: The Treaty protecting Catholic rights were not passed by the Protestant Irish Parliament which rather updated the Penal Laws against Catholics which had major implications for Irish history . Reputedly the Treaty was signed on the Treaty Stone, an irregular block of limestone which once served as a mounting block for horses. This stone is now displayed on a pedestal at Clancy Strand. Because of

3315-767: The Williamites in the 1690s. The Treaty of Limerick ended the Williamite war in Ireland which was fought between supporters of the Catholic King James II (Jacobites) and the Protestant King William of Orange (Williamites). The treaty offered toleration to Catholicism and full legal rights to Catholics that swore an oath of loyalty to William III and Mary II . The Treaty was of national significance as it ensured closer British and Protestant dominance over Ireland. The articles of

3400-405: The area during 2007. Limerick has a large stock of local authority housing. Before the amalgamation of Limerick City and County Council, 41% of all housing within the old Limerick City Council boundary was local authority , which was the highest in Ireland. This figure is however no longer accurate given the larger metropolitan district of the city. As of the 2022 census, the ethnic makeup of

3485-527: The artist Samuel Walsh in 1987. Limerick's major contemporary art event is EVA International , Ireland's Biennial of Contemporary Art. EVA International, centered mainly in the Limerick City Gallery of Art, is curated by varying guest curators and includes contemporary artworks by both international and Irish artists. Other Limerick arts groups include Contact Studios, which provides individual studio spaces for visual artists; Ormston House ,

All-Ireland League (rugby union) - Misplaced Pages Continue

3570-668: The book. Limerick has also been the setting or location for the dramas The Real Thing (2002), Cowboys & Angels (2003) and Lost & Found (2015), among other films. The Irish Chamber Orchestra and the Irish World Music Centre are both based in the University of Limerick . The university has a thousand-seat state-of-the-art concert hall that hosts visiting performers. The city's music scene has produced bands such as The Cranberries , guitarist Noel Hogan 's MonoBand, and The Hitchers . Electronic musician Richard D. James, more commonly known as Aphex Twin ,

3655-418: The city centre. To the south of the city is the Golden Vale , an area of rich pastureland . Historically, much of the city's industry was based on this agricultural hinterland. On 1 June 2014, following the amalgamation of the separate local government areas of the county of Limerick and the local government area of the city of Limerick to form Limerick City and County, a new Metropolitan District of Limerick

3740-650: The city in County Clare . Shannon Airport records an average of 977 millimetres of precipitation annually, most of which is rain. Limerick has a mild climate, with an average daily maximum in July of 20 °C (68 °F) and an average daily minimum in January of 3 °C (37 °F). The highest temperature recorded was 32.0 °C (89.6 °F) in June 2018, and the lowest −11.4 °C (11.5 °F) in 2010. Limerick

3825-642: The city is a growing recipient of foreign direct investment. Dell had its main European Manufacturing Facility at the Raheen Business Park however in January 2009 Dell announced that it would close its Limerick computer manufacturing plant and move the production lines to Poland. The facility was the largest Dell manufacturing plant outside the United States and produced 30,000–60,000 units per day for export to

3910-577: The city was 76.53% white total, including 67.47% white Irish and 8.53% other white people, 13.52% not stated, 5.48% Asian, 2.31% other and 2.14% black . The city's religious makeup in 2022 was 61.31% Catholic , 14.11% no religion, 13.91% not stated, and 10.66% other religions. Limerick city is under the jurisdiction of Limerick City and County Council , which is based at City Hall, Limerick . The council has responsibility for local services such as sanitation, planning and development, libraries, collection of motor taxation, local roads and social housing in

3995-526: The city, the suburban areas of Castletroy and as far east as Murroe . It also includes part of North County Tipperary . The Limerick county constituency takes in most of the rest of the county. For European Parliament elections, Limerick is in the South constituency. Limerick's climate is classified as temperate oceanic ( Köppen Cfb ). Met Éireann maintains a climatological weather observation station at Shannon Airport , 21 kilometres west-northwest of

4080-539: The city. The council comprises elected councillors with an appointed full-time CEO as the city (and county) manager. Local elections are held every five years and the councillors annually elect a Cathaoirleach or chairperson to chair the council. The 21 councillors from the 3 local electoral areas in the City Metropolitan Area also elect a mayor to represent the city. The Mayoral position is largely ceremonial and has much reduced responsibility following

4165-491: The completion of the league phase the top 4 teams in Division 1A qualify for the play-off semi-finals, with the two winners meeting in the final. The 10th placed teams in Divisions 1A, 1B, 2A and 2B are relegated to Divisions 1B, 2A, 2B and 2C respectively while the winners of Divisions 1B, 2A, 2B and 2C are promoted up one division. The 9th placed team in Division 1A along with the 2nd to 4th placed teams in Division 1B enter

4250-573: The exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in

4335-567: The first bishop of Limerick died in 652, indicating the settlement was a place of some note then. In 812 the Vikings sailed up the Shannon and pillaged the city, burned Mungret Abbey but were forced to flee when the Irish attacked and killed many of their number. The Normans redesigned the city in the 12th century and added much of the most notable architecture, such as King John's Castle and St Mary's Cathedral . In early medieval times Limerick

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4420-488: The following season. The runner-up plays against the 9th place team in Division 2C and the winner of this play-off will also play in Division 2C of the A.I.L. the following season. Prior to 1990, there was no national league in Ireland. Each of the four provincial unions had its own cup and league tournament. In 1991, after almost five years of discussion and consultation with clubs, the All-Ireland League (AIL)

4505-472: The general area along the banks of the Shannon Estuary known as Loch Luimnigh . The earliest settlement in the city, Inis Sibhtonn , was the original name for King's Island during the pre-Viking and Viking eras. This island was also called Inis an Ghaill Duibh , 'The Dark Foreigner's Island'. The name is recorded in Viking sources as Hlymrekr . The city dates from 812; however, history suggests

4590-565: The implementation of the Local Government Reform Act 2014 . By the 1960s onwards the city had outgrown its boundary considerably; the city boundary was only altered slightly and never reflected the overall urban area of the city. A limited boundary extension on the city's north side in 2008 enlarged the city boundary by 1,020 hectares increasing the city's area by almost 50% and raising the population by an estimated 7,000. The previous boundary, encompassing 2,086 hectares,

4675-516: The league have experienced relegation. The league is the second highest level of rugby union in Ireland, as professional teams representing the four provinces of Ireland play in the United Rugby Championship . Division 1 sides may field no more than two professional players in their matchday sides, and only one may be a forward. Division 2 sides may not field professional players. Foreign professional players may not play in

4760-420: The main suburban thoroughfares leading towards the city (North & South Circular, Ballinacurra Road, O'Connell Avenue). Limerick city's nightlife is supported by a number of nightclubs and pubs which offer music. For example, Dolan's Warehouse is a small music venue that hosts local, national, and international folk, indie, jazz, rock, and traditional Irish music acts. In County Limerick, Adare village and

4845-507: The majority of the population now live, have grown out from the centre along the main roads to Ennis (North Circular and Ennis Road areas/ Caherdavin ), Dublin ( Castletroy and the university) and Cork (Ballinacurra/Dooradoyle/Raheen). Suburban houses are generally two-floor semi-detached homes for single families. These were built from the 1950s onwards in large estates by government projects and commercial developments, although there are many examples of Edwardian and older 1930s suburban homes on

4930-534: The marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to

5015-443: The merger of the Limerick local authorities. As of mid-2021, the mayor was Councillor Daniel Butler. Former well-known mayors include TDs Donogh O'Malley , Stephen Coughlan , Michael Lipper , Jim Kemmy and Jan O'Sullivan . Throughout most of the city's history, from 1197 when it gained its first charter, Limerick City had its own local government authority, Limerick Corporation later known as Limerick City Council . The council

5100-511: The metropolitan district, according to the 2016 CSO census. the 2011 census had reported a large population decline in central city areas due in part to the Limerick regeneration process where in these areas the largest reduction was reported nationally and also to outward migration following the collapse of the local and national economy from 2008 onwards. The population of the Limerick Larger Urban Zone as defined by

5185-447: The mid-18th century. This core includes O'Connell Street (George Street before independence) from the Cecil Street intersection running to the southwest end of the Crescent, and southeast to Pery Street including Glentworth Street and Barrington Street. Other buildings of architectural note in the city are St John's Cathedral , designed by the notable Victorian architect, Philip Charles Hardwick . St Mary's Cathedral, at over 800 years old,

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5270-408: The mid-20th century, Limerick was characterised by economic stagnation and decline as many traditional industries closed or left the city. However, there were some success stories. In 1942 Shannon Airport (located in County Clare, 20 km west of the city) opened for the first time offering transatlantic flights. In 1959, Shannon Airport enabled the opening of the Shannon Free Zone which attracted

5355-551: The most fertile tracts in Ireland known as the Golden Vale as well as produce from the surrounding counties. The city was one of the main meat processing areas in Ireland, and industries included confectionery and flour production. The city was known for its bacon industry, including the production of Limerick ham – however this went into decline in the mid-20th century. The fishing industry in Limerick, based on Clancy's Strand opposite King John's Castle and at Coonagh nearby, once employed hundreds of men. The boat most commonly used

5440-496: The north of the city are governed by Clare County Council . Following the merger of the two authorities in 2014, a new Metropolitan District of Limerick City was set up that included the city urban area and also settlements close to the city such as Patrickswell and Castleconnell . The Metropolitan district returns 21 councillors to Limerick City and County Council which in total has 40 councillors returned from across Limerick City and County. The Limerick City Metropolitan District

5525-419: The poem's connection with the city is obscure, but the name is generally taken to be a reference to Limerick city or County Limerick , sometimes, particularly to the Maigue Poets , and may derive from an earlier form of nonsense verse parlour game that traditionally included a refrain that included "Will [or won't] you come (up) to Limerick?" The earliest known use of the name "Limerick" for this type of poem

5610-445: The presence of earlier settlements in the area surrounding King's Island, the island at the historical city centre. Antiquity's map-maker, Ptolemy , produced in 150 AD the earliest map of Ireland, showing a place called Regia at the same site as King's Island. History also records an important battle involving Cormac mac Airt in 221 and a visit by Saint Patrick in 434 to baptise an Dál gCais king, Carthann Finn. Saint Munchin ,

5695-424: The provinces, which from 2002 participated in the Celtic League (now the United Rugby Championship ) as full-time teams rather than ad hoc selections of club players. Therefore, the best Irish players no longer played in the AIL. In 2004 the IRFU proposed scrapping the All-Ireland League and reintroducing a provincial league system in 2005–06 which would act as qualifiers for a curtailed three division AIL structure in

5780-440: The region, celebrated its bicentennial/bicentenary in 2015. As of 2015, Limerick had the highest disposable income per person in Ireland outside Dublin . Historically Limerick was an agricultural commodity-driven economy, due to its position as the first major port along the River Shannon. By the middle of the 18th century, Limerick Port grew to become one of Ireland's principal commercial ports, exporting agricultural produce from

5865-641: The second half of the season, but this model did not receive the support of clubs or rugby pundits. In 2007 the IRFU agreed that the structure of the All-Ireland League would remain as three divisions with 16 clubs each for seasons 2008–09 and 2009–10. In 2009–10, division 1 was split into 1A and 1B with eight teams in each as a trial and then continued in season 2010–11. In 2011–12 division 1A and 1B had 10 clubs each and divisions 2 and 3 were reformatted as divisions 2A and 2B with 16 clubs in each division. 1990/91-1999/00 2000/01-2008/09 2010/11-2019/20 2020/21-2029/30 † From season 1990–91 through to 1996–97,

5950-422: The sixteenth and seventeenth centuries was sometimes called the most beautiful city in Ireland. The English-born judge Luke Gernon , a resident of Limerick, wrote in 1620 that at his first sight of the city he had been taken by its "lofty buildings of marble, like the Colleges in Oxford ". During the civil wars of the 17th century the city played a pivotal role, besieged by Oliver Cromwell in 1651 and twice by

6035-441: The specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on

6120-476: The sponsor and supplier of Manchester United's kit for ten seasons, in a 2014 deal with a guaranteed minimum value of £750 million (more than US$ 1.1 billion). As it has in most years over the past two-plus decades, sponsorship's growth rate will be ahead of the pace experienced by advertising and sales promotion, according to IEG. Limerick Limerick ( / ˈ l ɪ m ər ɪ k / LIM -ər-ik ; Irish : Luimneach [ˈl̪ˠɪmʲ(ə)nʲəx] )

6205-425: The sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding

6290-545: The sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just

6375-405: The sports property to create a much more compelling consumer proposition and to associate the brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates

6460-681: The team placing top of Division 1 was crowned AIL League Champion ‡ From season 1997–98, playoffs were introduced which was contested by the top four teams in Division 1 for the title of AIL League Champion; in the semi-finals the top placed team played the 4th placed team and the 2nd placed team the 3rd placed team § The title in 2013–14 was decided on final league position; there were no play-offs. The All-Ireland League has been historically dominated by teams from Limerick (Shannon, Garryowen, and Young Munster) who have won 13 out of 32 titles although no team from Limerick has won since 2009. Teams from Munster have won 20 out of 32. The All-Ireland League

6545-574: The treaty, Limerick is sometimes known as the Treaty City. This turbulent period earned the city its motto: urbs antiqua fuit studisque asperrima belli (an ancient city well studied in the arts of war). The peaceful times that followed the turmoil of the late 17th century allowed the city to prosper through trade in the late 18th century. During this time Limerick Port established itself as one of Ireland's major commercial ports exporting agricultural produce from one of Ireland's most fertile areas,

6630-529: Was at the centre of the Kingdom of Thomond which corresponds to the present day County Clare, the Kingdom also included North Kerry and parts of South Offaly . One of the kingdom's most notable kings was Brian Boru , ancestor of the O'Brien Clan of Dalcassians. The word Thomond is synonymous with the region and is retained in place names such as Thomondgate , Thomond Bridge and Thomond Park . Limerick in

6715-514: Was born in Limerick in 1971. The Limerick Art Gallery and the Art College cater for painting, sculpture, and performance art. The Limerick International Band Championship is an annual competition featuring marching bands from Limerick, the rest of Ireland, and the rest of the world. It is typically held around just after Saint Patrick's Day , with the bands parading through the city centre, and attracts large crowds. Dolan's Warehouse on

6800-424: Was delineated in 1950. Newer suburban districts such as Dooradoyle , Castletroy – including the University , Gouldavoher, and Raheen were continually administered to by Limerick County Council until the merger of the two authorities in June 2014. This local government structure in Limerick caused a number of inefficiencies, most notably in the area of planning. A number of suburbs such as Westbury and Parteen to

6885-503: Was formed within the united council, which extended the city area. The Metropolitan District includes the city urban area and extends outwards towards Patrickswell in the west and Castleconnell in the east. The City Metropolitan Area however excludes city suburbs located within County Clare . At the 2016 census , the Metropolitan District of Limerick had a population of 104,952. Luimneach originally referred to

6970-455: Was introduced with two divisions, division 1 with 9 clubs and division 2 with 10 clubs. The AIL was expanded to four divisions in 1993–94, with small variations in the numbers of teams per division in subsequent seasons. In 2000–01 the league was restructured to three divisions, each with 16 teams. After the 1995 introduction of professionalism in rugby union , the IRFU increased the importance of

7055-445: Was not sponsored in the initial season, but was sponsored for six years by Insurance Corporation of Ireland. The League was sponsored by Allied Irish Banks from 1998 to 2010, Ulster Bank from 2010 to 2019, 2018/19 season was not sponsored and Energia since the 2019–20 season. Sponsorship Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to

7140-586: Was one of the oldest in Ireland and was only exceeded in age by Dublin City Council . In October 2012 the Government of Ireland published Putting People First- Action Programme for Effective Local Government which set out government policy for reforms across all the main areas of local government in Ireland. Among the recommendations was the merging of Limerick City Council with Limerick County Council . The changes came into effect on 1 June 2014 following

7225-570: Was the Gandelow which was also used as a small Lighter (barge) to ferry goods to and from larger ships in the port. In the 1920s the construction of a dam at Ardnacrusha severely impacted salmon breeding and that, and the introduction of quotas, had by the 1950s caused salmon fishing to diminish. By 2006, most fishermen had relinquished their drift net licences and the industry can now be said to be dormant. As with other cities in Ireland, several multinational companies are based in Limerick, and

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