A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis . Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis , adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory , purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.
63-473: The Australian Independent Record Labels Association (commonly known as AIR ), formerly Association of Independent Record Labels , is a non-profit trade association which supports the growth and development of Australia's independent recording industry . It represents Australian-owned record labels and independent artists based in Australia who function without the backing of major record labels . AIR
126-829: A nonprofit , is a legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that operates as a business aiming to generate a profit for its owners. A nonprofit organization is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. Depending on the local laws, charities are regularly organized as non-profits. A host of organizations may be nonprofit, including some political organizations, schools, hospitals, business associations, churches, foundations, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be tax-exempt , and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as
189-424: A delegate structure to allow for the representation of groups or corporations as members. Alternatively, it may be a non-membership organization and the board of directors may elect its own successors. The two major types of nonprofit organization are membership and board-only. A membership organization elects the board and has regular meetings and the power to amend the bylaws. A board-only organization typically has
252-554: A fiscally viable entity. Nonprofits have the responsibility of focusing on being professional and financially responsible, replacing self-interest and profit motive with mission motive. Though nonprofits are managed differently from for-profit businesses, they have felt pressure to be more businesslike. To combat private and public business growth in the public service industry, nonprofits have modeled their business management and mission, shifting their reason of existing to establish sustainability and growth. Setting effective missions
315-471: A low-stress work environment that the employee can associate him or herself positively with. Other incentives that should be implemented are generous vacation allowances or flexible work hours. When selecting a domain name , NPOs often use one of the following: .org , the country code top-level domain of their respective country, or the .edu top-level domain (TLD), to differentiate themselves from more commercial entities, which typically use .com . In
378-419: A market analysis may motivate an organization to change various aspects of its investment strategy. Affected areas may include inventory levels, work force expansion/contraction, facility expansion, purchases of capital equipment, and promotional activities. The market size is defined through the market volume and the market potential. The market volume exhibits the totality of all realized sales volume of
441-626: A new website, aimed at developing new audiences for Australian music, both in Australia and worldwide. In 2010 a further three-year deal for sponsorship by Jägermeister was announced, with the awards renamed the Jägermeister Independent Music Awards and the charts Jägermeister Independent Music Charts. When Carlton Dry took over the sponsorship in 2013, the charts were renamed the Carlton Dry Independent Music Charts. As of 2019,
504-457: A nonprofit entity without having tax-exempt status. Key aspects of nonprofits are accountability, integrity, trustworthiness, honesty, and openness to every person who has invested time, money, and faith into the organisation. Nonprofit organizations are accountable to the donors, founders, volunteers, program recipients, and the public community. Theoretically, for a nonprofit that seeks to finance its operations through donations, public confidence
567-697: A self-selected board and a membership whose powers are limited to those delegated to it by the board. A board-only organization's bylaws may even state that the organization does not have any membership, although the organization's literature may refer to its donors or service recipients as 'members'; examples of such organizations are FairVote and the National Organization for the Reform of Marijuana Laws . The Model Nonprofit Corporation Act imposes many complexities and requirements on membership decision-making. Accordingly, many organizations, such as
630-464: A service, based on either one technology or several, fulfills the need(s) of a (preferably increasing) market better than the competition and better than substitution-technologies within the given environmental frame (e.g. society, politics, legislation, etc.). The literature defines several areas in which market analysis is important. These include: sales forecasting, market research , and marketing strategy. Not all managers will need to conduct
693-441: A special market. The volume is therefore dependent on the quantity of consumers and their ordinary demand . Furthermore, the market volume is either measured in quantities or qualities. The quantities can be given in technical terms, like GW for power capacities, or in numbers of items. Qualitative measuring mostly uses the sales turnover as an indicator. That means that the market price and the quantity are taken into account. Besides
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#1732800822456756-471: A strong vision of how to operate the project, try to retain control of the organization, even as new employees or volunteers want to expand the project's scope or change policy. Resource mismanagement is a particular problem with NPOs because the employees are not accountable to anyone who has a direct stake in the organization. For example, an employee may start a new program without disclosing its complete liabilities. The employee may be rewarded for improving
819-581: A wide diversity of structures and purposes. For legal classification, there are, nevertheless, some elements of importance: Some of the above must be (in most jurisdictions in the US at least) expressed in the organization's charter of establishment or constitution. Others may be provided by the supervising authority at each particular jurisdiction. While affiliations will not affect a legal status, they may be taken into consideration by legal proceedings as an indication of purpose. Most countries have laws that regulate
882-399: Is a factor in the amount of money that a nonprofit organization is able to raise. Supposedly, the more a nonprofit focuses on their mission, the more public confidence they will gain. This will result in more money for the organization. The activities a nonprofit is partaking in can help build the public's confidence in nonprofits, as well as how ethical the standards and practices are. There
945-461: Is a key for the successful management of nonprofit organizations. There are three important conditions for effective mission: opportunity, competence, and commitment. One way of managing the sustainability of nonprofit organizations is to establish strong relations with donor groups. This requires a donor marketing strategy, something many nonprofits lack. Nonprofit organizations provide public goods that are undersupplied by government. NPOs have
1008-439: Is an important distinction in the US between non-profit and not-for-profit organizations (NFPOs); while an NFPO does not profit its owners, and money goes into running the organization, it is not required to operate for the public good. An example is a club, whose purpose is its members' enjoyment. Other examples of NFPOs include: credit unions, sports clubs, and advocacy groups. Nonprofit organizations provide services to
1071-414: Is an important distinction in the US between non-profit and not-for-profit organizations (NFPOs); while an NFPO does not profit its owners, and money goes into running the organization, it is not required to operate for the public good. An example is a sports club, whose purpose is its members' enjoyment. The names used and precise regulations vary from one jurisdiction to another. According to
1134-557: Is concerned. In many countries, nonprofits may apply for tax-exempt status, so that the organization itself may be exempt from income tax and other taxes. In the United States, to be exempt from federal income taxes, the organization must meet the requirements set forth in the Internal Revenue Code (IRC). Granting nonprofit status is done by the state, while granting tax-exempt designation (such as IRC 501(c) )
1197-453: Is granted by the federal government via the IRS. This means that not all nonprofits are eligible to be tax-exempt. For example, employees of non-profit organizations pay taxes from their salaries, which they receive according to the laws of the country. NPOs use the model of a double bottom line in that furthering their cause is more important than making a profit, though both are needed to ensure
1260-410: Is important. One main reason is the saturation of consumption, which exists due to the increasing competition in offered products. Consumers ask for more individual products and services and are better informed about the range of products than before. As a consequence, market segmentation is necessary. Segmentation includes a lot of market research, since a lot of market knowledge is required to segment
1323-408: Is not classifiable as another category. Currently, no restrictions are enforced on registration of .com or .org, so one can find organizations of all sorts in either of those domains, as well as other top-level domains including newer, more specific ones which may apply to particular sorts of organization including .museum for museums and .coop for cooperatives . Organizations might also register by
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#17328008224561386-608: Is now based in the Rubber Records and Media Arts Lawyers building in North Melbourne. In 2009 it registered a collective bargaining notification to bargain on behalf of 63 participating members, with each of Telstra , Optus , Foxtel , Austar , MTV , XYZnetworks , Fuel TV (Australia) and Bigpond , regarding the licensing of sound recording rights in respect of public performance and transmission of music videos . The application, which would last for three years,
1449-759: Is organised by Association of Independent Music AIM, but it appears to be independently run in Australia.) The conference was held at Tandanya National Aboriginal Cultural Institute in 2017, at The Hindley (then part of the HQ complex in Hindley Street ) in 2018 and at Lot Fourteen in 2019. As of 2019, the City of Adelaide , the South Australian Tourism Commission and the South Australian Government through
1512-607: Is the national industry association representing "indie labels" in Australia, which aims to represent their members' interests both in Australia and elsewhere. With this sector of the recording industry representing about 85% of all Australian recorded music, AIR's primary role is growing the marketplace for this music. Representing their members individually and collectively is done through advocacy, negotiations, and helping with access to new markets internationally. It services businesses of all shapes and sizes, battles copyright violations and helps to develop artists' careers. AIR represents
1575-411: Is the remuneration package, though many who have been questioned after leaving an NPO have reported that it was stressful work environments and the workload. Public- and private-sector employment have, for the most part, been able to offer more to their employees than most nonprofit agencies throughout history. Either in the form of higher wages, more comprehensive benefit packages, or less tedious work,
1638-476: Is unique in which source of income works best for them. With an increase in NPOs since 2010, organizations have adopted competitive advantages to create revenue for themselves to remain financially stable. Donations from private individuals or organizations can change each year and government grants have diminished. With changes in funding from year to year, many nonprofit organizations have been moving toward increasing
1701-648: The Australia Council for the Arts in 1998. Additional Australia Council funding was received in 2000, and in this same year, members also voted to change AIR's legal status from Incorporated Association to Company Limited by Guarantee. AIR moved its base from Sydney , New South Wales, to Brisbane , Queensland, in 2004 when Stuart Watters (formerly of Q Music, Queensland 's state music council) took over as its chief executive officer. In 2007 AIR moved its operations from Brisbane to Melbourne , Victoria, where it
1764-752: The Department of the Premier and Cabinet and the Music Development Office (MDO, in the Department of Innovation & Skills) are major sponsors of the Awards and Indie-Con. Supporting partners include the Australia Council , Moshtix, APRA / AMCOS , radio stations Fresh 92.7 and Radio Adelaide and others. Non-profit A nonprofit organization ( NPO ), also known as a nonbusiness entity , nonprofit institution , or simply
1827-729: The National Center for Charitable Statistics (NCCS), there are more than 1.5 million nonprofit organizations registered in the United States , including public charities , private foundations , and other nonprofit organizations. Private charitable contributions increased for the fourth consecutive year in 2017 (since 2014), at an estimated $ 410.02 billion. Out of these contributions, religious organizations received 30.9%, education organizations received 14.3%, and human services organizations received 12.1%. Between September 2010 and September 2014, approximately 25.3% of Americans over
1890-596: The Wikimedia Foundation , have formed board-only structures. The National Association of Parliamentarians has generated concerns about the implications of this trend for the future of openness, accountability, and understanding of public concerns in nonprofit organizations. Specifically, they note that nonprofit organizations, unlike business corporations, are not subject to market discipline for products and shareholder discipline of their capital; therefore, without membership control of major decisions such as
1953-652: The AIR Charts include four categories and include the top 20 in each: 100% independent singles; 100% independent albums; independent label singles; and independent label albums. The lists are created by AIR from data supplied by the Australian Recording Industry Association (ARIA). The AIR Charts differ from the ARIA Charts in that they focus on Australian artists represented only by Australian independent labels. As of 2019
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2016-702: The AIR commenced the annual AIR Awards , celebrating the success of Australian independent music. The inaugural "Indie-Con Australia" music industry conference took place in July 2017 in Adelaide, to coincide with the 11th AIR Awards. The conference has continued until 2019, with the support from the South Australian government . (One article describes it as an "offshoot" of the Indie-Con UK conference, which
2079-674: The Australian industry internationally as a member of Worldwide Independent Network (WIN), a coalition of independent music bodies from countries throughout the world. On 4 July 2008 AIR took part in WIN's Independents Day initiative, the first annual coordinated celebration of independent music across the world. As a major part of these celebrations AIR conducted an online poll for Australia's greatest independent records of all time. In 2017, AIR commissioned Deloitte Access Economics to produce AIR Share: Australian Independent Music Market Report ,
2142-587: The Independent Music Charts, which track the sales of Australia's highest selling independent artists. The top 20 independent singles and albums were published on a weekly basis, but genre charts for jazz , hip hop , blues and roots, hard rock / punk and country music were published once a month. When Jägermeister took over as major sponsor of the AIR Awards in 2008, they announced that AIR Charts would undergo some changes, including
2205-455: The NPO's reputation, making other employees happy, and attracting new donors. Liabilities promised on the full faith and credit of the organization but not recorded anywhere constitute accounting fraud . But even indirect liabilities negatively affect the financial sustainability of the NPO, and the NPO will have financial problems unless strict controls are instated. Some commenters have argued that
2268-461: The age of 16 volunteered for a nonprofit. In the United States, both nonprofit organizations and not-for-profit organizations are tax-exempt. There are various types of nonprofit exemptions, such as 501(c)(3) organizations that are a religious, charitable, or educational-based organization that does not influence state and federal legislation, and 501(c)(7) organizations that are for pleasure, recreation, or another nonprofit purpose. There
2331-649: The appropriate country code top-level domain for their country. In 2020, nonprofit organizations began using microvlogging (brief videos with short text formats) on TikTok to reach Gen Z, engage with community stakeholders, and overall build community. TikTok allowed for innovative engagement between nonprofit organizations and younger generations. During COVID-19, TikTok was specifically used to connect rather than inform or fundraise, as its fast-paced, tailored For You Page separates itself from other social media apps such as Facebook and Twitter. Some organizations offer new, positive-sounding alternative terminology to describe
2394-401: The best of the newly minted workforce. It has been mentioned that most nonprofits will never be able to match the pay of the private sector and therefore should focus their attention on benefits packages, incentives and implementing pleasurable work environments. A good environment is ranked higher than salary and pressure of work. NPOs are encouraged to pay as much as they are able and offer
2457-565: The community; for example aid and development programs, medical research, education, and health services. It is possible for a nonprofit to be both member-serving and community-serving. Nonprofit organizations are not driven by generating profit, but they must bring in enough income to pursue their social goals. Nonprofits are able to raise money in different ways. This includes income from donations from individual donors or foundations; sponsorship from corporations; government funding; programs, services or merchandise sales, and investments. Each NPO
2520-402: The diversity of their funding sources. For example, many nonprofits that have relied on government grants have started fundraising efforts to appeal to individual donors. Most nonprofits have staff that work for the company, possibly using volunteers to perform the nonprofit's services under the direction of the paid staff. Nonprofits must be careful to balance the salaries paid to staff against
2583-432: The election of the board, there are few inherent safeguards against abuse. A rebuttal to this might be that as nonprofit organizations grow and seek larger donations, the degree of scrutiny increases, including expectations of audited financial statements. A further rebuttal might be that NPOs are constrained, by their choice of legal structure, from financial benefit as far as distribution of profit to members and directors
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2646-475: The establishment and management of NPOs and that require compliance with corporate governance regimes. Most larger organizations are required to publish their financial reports detailing their income and expenditure publicly. In many aspects, they are similar to corporate business entities though there are often significant differences. Both not-for-profit and for-profit corporate entities must have board members, steering-committee members, or trustees who owe
2709-502: The first market analysis of the industry, which showed that indie labels represented 30% of revenue generated by the Australian recorded music market. It also showed that 57% of independent sector revenue is from Australian artists, which put the Australian sector in the Top 10 global list of mainly English-speaking indie music markets. The report valued the Australian recording industry as worth A$ 399.4 million , sixth largest music market in
2772-427: The future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses. A market analysis investigates among other things the influence of supply and demand on a market. Organizations use the findings to guide the investment decisions they make to advance their success. The findings of
2835-408: The market are important because they often are the source of new opportunities and threats. Moreover, they have the potential to dramatically affect the market size. Examples include changes in economic, social, regulatory, legal, and political conditions and in available technology, price sensitivity, demand for variety, and level of emphasis on service and support. A market opportunity product or
2898-456: The market volume, the market potential is of equal importance. It defines the upper limit of the total demand and takes potential clients into consideration. Although the market potential is rather fictitious, it offers good values of orientation. The relation of market volume to market potential provides information about the chances of market growth. The following are examples of information sources for determining market size: Market trends are
2961-417: The market. Market research about market structures and processes must be done to define the “relevant market”. The relevant market is an integral part of the whole market, on which the company focuses its activities. To identify and classify the relevant market, a market classification or segmentation has to be done. The goal of a market analysis is to determine the attractiveness of a market, both now and in
3024-511: The money paid to provide services to the nonprofit's beneficiaries. Organizations whose salary expenses are too high relative to their program expenses may face regulatory scrutiny. A second misconception is that nonprofit organizations may not make a profit. Although the goal of nonprofits is not specifically to maximize profits, they still have to operate as a fiscally responsible business. They must manage their income (both grants and donations and income from services) and expenses so as to remain
3087-515: The monthly genre categories are no longer published The weekly charts, published on each Monday, feature the top 20 in each of the following categories: 100% Independent Singles; 100% Independent Albums; Independent Label Singles; and Independent Label Albums. The distinction between the "100%" and "Label" categories were described in 2009 as follows: The top 50 of the AIR singles charts are also published by online industry magazine The Music Network , along with various other charts. Beginning in 2006,
3150-445: The nonprofit sector today regarding newly graduated workers, and to some, NPOs have for too long relegated hiring to a secondary priority, which could be why they find themselves in the position many do. While many established NPOs are well-funded and comparative to their public sector competitors, many more are independent and must be creative with which incentives they use to attract and maintain people. The initial interest for many
3213-411: The organization a fiduciary duty of loyalty and trust. A notable exception to this involves churches , which are often not required to disclose finances to anyone, including church members. In the United States, nonprofit organizations are formed by filing bylaws, articles of incorporation , or both in the state in which they expect to operate. The act of incorporation creates a legal entity enabling
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#17328008224563276-452: The organization to be treated as a distinct body (corporation) by law and to enter into business dealings, form contracts, and own property as individuals or for-profit corporations can. Nonprofits can have members, but many do not. The nonprofit may also be a trust or association of members. The organization may be controlled by its members who elect the board of directors , board of governors or board of trustees . A nonprofit may have
3339-511: The organization's sustainability. An advantage of nonprofits registered in the UK is that they benefit from some reliefs and exemptions. Charities and nonprofits are exempt from Corporation Tax as well as the trustees being exempt from Income Tax. There may also be tax relief available for charitable giving, via Gift Aid, monetary donations, and legacies. Founder's syndrome is an issue organizations experience as they expand. Dynamic founders, who have
3402-550: The public and private sectors have enjoyed an advantage over NPOs in attracting employees. Traditionally, the NPO has attracted mission-driven individuals who want to assist their chosen cause. Compounding the issue is that some NPOs do not operate in a manner similar to most businesses, or only seasonally. This leads many young and driven employees to forego NPOs in favor of more stable employment. Today, however, nonprofit organizations are adopting methods used by their competitors and finding new means to retain their employees and attract
3465-483: The receipt of significant funding from large for-profit corporations can ultimately alter the NPO's functions. A frequent measure of an NPO's efficiency is its expense ratio (i.e. expenditures on things other than its programs, divided by its total expenditures). Competition for employees with the public and private sector is another problem that nonprofit organizations inevitably face, particularly for management positions. There are reports of major talent shortages in
3528-409: The sector in its own terms, without relying on terminology used for the government or business sectors. However, use of terminology by a nonprofit of self-descriptive language that is not legally compliant risks confusing the public about nonprofit abilities, capabilities, and limitations. Market analysis Market segmentation is the basis for a differentiated market analysis. Differentiation
3591-570: The sector. The term civil society organization (CSO) has been used by a growing number of organizations, including the Center for the Study of Global Governance . The term citizen sector organization (CSO) has also been advocated to describe the sector – as one of citizens, for citizens – by organizations including Ashoka: Innovators for the Public . Advocates argue that these terms describe
3654-489: The traditional domain noted in RFC 1591 , .org is for "organizations that didn't fit anywhere else" in the naming system, which implies that it is the proper category for non-commercial organizations if they are not governmental, educational, or one of the other types with a specific TLD. It is not designated specifically for charitable organizations or any specific organizational or tax-law status, but encompasses anything that
3717-490: The upward or downward movement of a market, during a period of time. The market size is more difficult to estimate if one is starting with something completely new. In this case, you will have to derive the figures from the number of potential customers, or customer segments. Besides information about the target market, one also needs information about one's competitors, customers, products, etc. Lastly, you need to measure marketing effectiveness. A few techniques are: Changes in
3780-518: The world in terms of revenue and ahead of countries with higher populations such as Canada and South Korea. Digital revenue, at 44%, had overtaken that coming from physical sales, at 33%. A spokesperson from the company Unified Music Group said that governments were beginning to recognise the financial and cultural worth of a thriving music industry, but there was still a big challenge for the independents to compete with well-funded tech companies that have an anti- copyright agenda. In 2000, AIR inaugurated
3843-783: Was approved. The collective bargaining power brought a number of benefits to members. AIR began as a small association with 25 members to a company with over 200 financial members across all sectors of the Australian music industry. AIR's membership of significant Australian Independent Record Labels includes but is not limited to Head Records, Shock Records , Elefant Traks , Obese Records , Dew Process , Liberation Music , Plus One Records, Remote Control Records , MGM Distribution , UNFD – We Are Unified, Ivy League Records , Vitamin Records, Eleven: A Music Company , Red Cat Records, Illusive Sounds , Future Classic, Casadeldisco Records and Jarrah Records . As of 2019 it has about 350 members. AIR
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#17328008224563906-619: Was founded in 1996 in Sydney and is now located in Melbourne . In 2000, it founded the Independent Music Charts , also known as AIR Charts , which track the sales of Australia's highest-selling independent artists on a weekly and monthly basis, and since 2006 the annual Independent Music Awards, or AIR Awards , have been run to celebrate the year's highest-charting independently released Australian singles and albums. AIR
3969-404: Was started by a group of Sydney and Melbourne music industry professionals and labels, who began meeting regularly to formulate ideas on how to start an industry association that would assist the ongoing development of Australia's independent record industry. The association was incorporated in 1996 thanks to a small donation from Phantom Records , and received its first operation funding grant from
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