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13-496: ASB Bank Limited , commonly stylised as ASB , is a bank owned by Commonwealth Bank of Australia , operating in New Zealand. It provides a range of financial services including retail, business and rural banking, funds management, as well as insurance through its Sovereign Limited subsidiary, and investment and securities services through its ASB Group Investments and ASB Securities divisions. ASB also operated BankDirect ,
26-616: A branchless banking service that provided service via phone, online , EFTPOS and ATMs only. ASB was established in 1847 as the Auckland Savings Bank. The first meeting was held in the store of Campbell and Brown , and was attended by John Logan Campbell, Dr John Johnson, Rev Thomas Buddle , John Jermyn Symonds , John MacDougall, David Graham (a brother of Robert Graham ), Robert Appleyard Fitzgerald , Thomas Forsaith , John Israel Montefiore , James Dilworth , Alexander Kennedy , and William Smellie Graham. During
39-484: A new advertising campaign featuring Brian Blessed playing a fictionalised version of himself encouraging New Zealanders to be proud of their achievements whether big or small. The bank also supports the ASB Community Trust, which was formed in 1988 with an endowment from the sale of ASB to Australia's Commonwealth Bank . The Trust has distributed more than $ 745 million since 1988, mostly giving grants to
52-645: A significant minority investment in Droga5. According to The New York Times , "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." Droga5's New York office relocated to Wall Street in 2014. The sale of Droga5 to Accenture Interactive was announced in April 2019. WME Dragon Holdings LLC agreed on March 29, 2019, to sell its 49 percent interest to Accenture Interactive for $ 233 million. This assumed
65-504: Is an electronic payment service that allows anyone with a New Zealand bank account to send cleared funds via mobile phone or the internet to another person or participating retailer in real-time. The technology has not succeeded in the way ASB hoped, with very little use and virtually no significant updates since 2010. ASB Securities, launched in 1999, remains the largest online broker in New Zealand in terms of trading volume and active customers. The bank has found significant success by being
78-612: The 1980s the association of savings banks amalgamated the local savings banks throughout New Zealand with ASB at their head, and adopted the name, ASB Trust Bank. In 1986, ASB withdrew from the Trust Bank and in 1987 became a full-fledged commercial bank under the name, ASB Bank. In 1988, the Government passed the Trustee Banks Restructuring Act, which enabled ASB to become a public company. In 1989,
91-747: The Wikimedia System Administrators, please include the details below. Request from 172.68.168.150 via cp1114 cp1114, Varnish XID 915010678 Upstream caches: cp1114 int Error: 429, Too Many Requests at Thu, 28 Nov 2024 07:44:28 GMT Droga5 Droga5 is an advertising agency headquartered in New York City with offices in London and Tokyo. It was founded in 2006 by David Droga . David Droga founded Droga5 in New York City in 2006. Droga said that he named
104-689: The agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order). In 2008, Droga5 opened a second office in Sydney in David Droga's homeland of Australia ; this office was closed in September 2015 as Droga5 turned its focus to the European market and its London office, which opened in 2013. In July 2013, William Morris Endeavor announced
117-544: The arts, sport, recreation, environment, heritage, health and social services areas, as well as funding capital projects in local communities around New Zealand. ASB is the corporate sponsor for a number of high-profile New Zealand organisations and events such as: The bank is also a major sponsor of several event venues in New Zealand: Italics in the above indicate domestic ownership. Commonwealth Bank Too Many Requests If you report this error to
130-492: The campaign ended in 2010 as the bank moved to a new advertising agency from TBWA /Whybin. In October 2011 the bank introduced the Experience ASB campaign with new advertising agency Droga5 . The campaign featured voice overs by English actor Dame Judi Dench and allowed potential customers to "test drive" the bank before joining. In July 2012 ASB left Droga5 for Saatchi & Saatchi . In February 2013 ASB launched
143-560: The first to introduce innovative services and features to the New Zealand market. ASB was the first bank in New Zealand to offer: ASB has become known for using well-known characters in its advertising. The bank had a series of highly successful, award-winning commercials with the Ira Goldstein character (played by American actor Steve Mellor), a bumbling American banker sent to New Zealand to find out "what makes that bank different". The ads were popular over an 11-year period. However,
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#1732779867978156-527: The owner of the bank, ASB Community Trust , sold 75% of the shares to Commonwealth Bank . In 1994, ASB purchased and amalgamated Westland Bank , another former savings bank, located on the South Island's west coast, which enabled it to operate on a truly national basis. In 1999, ASB Group acquired Sovereign Limited , a life insurance company, and the retail stockbroking and fixed income operations of Warburg Dillon Read . In 2000, Commonwealth Bank bought
169-905: The remaining 25% of ASB's shares from the Trust. In 2005 the bank changed the ASB Bank brand to ASB to reflect the more integrated financial services provider that it had become. In early July 2020, ASB announced that it would be closing nine branches while 25 branches would be moving to three day weeks due to a shift in demand for online services. The company will also hire 150 additional staff to provide specialist online support. The bank has won awards including NetGuide Award for best financial services site in 2006 and 2007, TUANZ Innovation Award for Financial Service in 2001, 2002, 2003 and 2005, and recently Canstar's inaugural annual 'Best Online Banking Award' in 2012. ASB launched pago in November 2006, which
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