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Austin Marathon

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The Austin Marathon (officially known as Ascension Seton Austin Marathon presented by Under Armour for sponsorship reasons) is an annual marathon held in Austin , Texas , since 1992. The race weekend also features a half marathon and a 5K run with a two-day expo taking place on Friday and Saturday. The 32nd annual event is scheduled to take place on February 18, 2024.

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37-532: The race begins at 7:00 in the morning and features a highly competitive elite field. It is livestreamed by FloSports . Participants typically include runners from all 50 U.S. states and about 35 countries. Due to the coronavirus pandemic , the 2021 edition of the Austin Marathon was postponed to April 25, 2021 and didn’t include the marathon distance. It was founded in 1991 by Motorola, who served as title sponsor for fifteen years. The 2021 edition of

74-538: A 3 year broadcast partnership with FloSports. FloSports will also be the NGB's (national governing body's) official sponsor. The Unbound Gravel race, a cycling race covering various distances, has never been broadcast before due to remote locations and rough terrain. FloSports became the first to broadcast the race in June 2021 and will stream the race again in 2022. FloSports signed a multi-year streaming deal with USA Gymnastics,

111-571: A Moody Foundation grant recipient. During this time, their total contributions have reached $ 1.2 million. The Austin Marathon injected $ 48.5 million into the Austin economy during the 2019 race weekend. 2019's economic impact on the City of Austin is a $ 11 million (23 percent) increase from the 2018 event. Marathon founder Motorola served as the marathon's title sponsor for fifteen years. The marathon

148-601: A broadcasting deal with FloGrappling starting on May 22, 2023 to show both their grappling content and original documentaries. In 2019, the company introduced apps for Android and  smart TV apps. In October 2019, FloSports rebranded, and expanded its distribution with the release of an Android app. In 2020, FloSports began working on a Watch Party feature for their apps that would allow fans to watch events together, virtually. FloSports streams live and on-demand events for over 25 different sports categories. Who's Number One also known as FloGrappling WNO Championship

185-430: A closed, private network system that uses exclusive equipment like set-top boxes , which is typically the case with IPTV services (such as U-verse TV ). OTT services are typically accessed via television sets with integrated Smart TV platforms, streaming devices such as Amazon Fire TV and Roku , video game consoles , websites on personal computers , and apps on smartphones and tablets . In 2011,

222-684: A full refund, and offered the club's season ticket holders a discount on its annual subscription fees. FloSports promised additional soccer broadcasts and shoulder programming to justify its subscription fee that largely never materialized. D.C. United and Flosports ended their four-year contract prematurely in October 2019. D.C. United opted to stream its final regular season match on its website for free. FC Cincinnati announced its matches would no longer be available through FloSports in June 2020. In January 2020, NASCAR Hall of Fame inductee and motorsports legend, Tony Stewart , awarded streaming rights to

259-464: A phone, PC, or smart television set. By mid-2017, 58 percent of US households would access one in a given month, and advertising revenues from OTT channels exceeded revenue from videos playing in web browsers on desktops and laptops. In 2019, the record of simultaneous users watching an OTT event was set at 18.6 million in India by Disney Entertainment 's video streaming platform Hotstar . The record

296-584: Is a digital distribution service offered directly to viewers via the public Internet , rather than through an over-the-air , cable , or satellite -based provider. The term is synonymous with " streaming platform ", such as Netflix and Amazon Prime Video which provide access to subscription-based film and television content (SVoD). OTT bypasses cable, broadcast , and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. This content may include shows and movies for which

333-513: Is a grappling event series streamed on FloSports and organised since 2019 by its subdivision FloGrappling. It presents elite grapplers from around the world competing across different weight divisions and rule sets. The events encompass both gi and no-gi Brazilian jiu-jitsu matches. FloSports's contract with USA Gymnastics was canceled one year into a five-year agreement after backlash from organizers. The website had previously linked to nude photos of McKayla Maroney that were taken when she

370-516: Is an over-the-top subscription sports broadcaster and streaming service. The company is based in Austin, Texas , United States, and was founded in 2006. FloSports streams live sporting events to audiences around the world. FloSports was founded in 2006 by Martin Floreani, Mark Floreani (collegiate athletes) and Madhu Venkatesan based in Austin, Texas . Martin designed the website's prototype with

407-516: Is an out and back course while the marathon and half marathon finishes on 9th and Congress. The event featured the Manzano Mile presented by Dole on the Saturday morning before the marathon in 2018-2020 taking place just outside the expo site on Riverside Drive. The 2021 race was scheduled to take place the same morning as the other races but later became a virtual race, where participants run

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444-468: Is defined as instant messaging services or online chat provided by third parties, as an alternative to text messaging services provided by a mobile network operator . An example is the Facebook -owned mobile application WhatsApp , that serves to replace text messaging on Internet connected smartphones. Other providers of OTT messaging include Viber , WeChat , iMessage , Skype , Telegram and

481-566: Is the audio, video, and other media content delivered over the Internet, without the involvement of a multiple-system operator (MSO) in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol (IP) packets and may be able to block or restrict their transit to end users (unless that internet provider operates within a jurisdiction that requires " net neutrality "). However,

518-665: The Canadian Radio-television and Telecommunications Commission (CRTC), Canada's telecommunications regulator, stated that it "considers that Internet access to programming independent of a facility or network dedicated to its delivery (via, for example, cable or satellite) is the defining feature of what has been termed 'over-the-top' services". In contrast to video on demand systems offered by cable and IPTV , which operate over managed networks where channels can be changed instantly and thus content available instantaneously, some OTT services such as iTunes require that

555-578: The Colonial Athletic Association selected FloSports as its lead media partner becoming the first college conference to pick a streaming OTT, direct-to-consumer company as their primary distribution platform. FloSports became the local broadcaster for two Major League Soccer teams for the 2019 season : D.C. United and FC Cincinnati , an expansion team . The company faced technical issues during early broadcasts due to inaccurate geofencing restrictions. The organization pledged

592-590: The Colorado River , SoCo , historic Hyde Park , East Austin, and the University of Texas at Austin campus and tower. Bands perform live music along the race route in a tribute to Austin's label as The Live Music Capital of the World. The race ends near where it begins at 9th and Congress Ave. in front of the picturesque Texas State Capitol . The course is USATF -certified. The course that debuted in 2018

629-557: The Eldora Speedway and All Star Circuit of Champions to FloSports. In the Spring 2020, FloSports launched FloBaseball. Later in 2020, the company signed a multi-year partnership with ECHL to broadcast professional hockey starting with the 2021 season. FloSports expanded its wrestling offering through a partnership with United World Wrestling, the global governing body for the sport, in late 2020. In 2021, USA Cycling signed

666-509: The ISP is not responsible for the viewing abilities, copyrights, and/or other redistribution of the content from the OTT provider. This model contrasts with the purchasing or rental of video or audio content from an Internet service provider , such as pay television , video on demand and internet protocol television (IPTV). OTT refers to content from a third party that is delivered to an end-user, with

703-404: The ISP simply transporting IP packets. OTT television , commonly called streaming television , remains the most popular OTT content. This signal is received over the Internet or through a cell phone network, as opposed to receiving the television signal from a terrestrial broadcast or satellite. The video distributor controls access through an app, a separate OTT dongle, or a box connected to

740-455: The Internet or other Internet Protocol (IP)-based transmission path where the transmission path is provided by a person other than the OVD. An OVD does not include an MVPD inside its MVPD footprint or an MVPD to the extent it is offering online video programming as a component of an MVPD subscription to customers whose homes are inside its MVPD footprint. In broadcasting , over-the-top (OTT) content

777-957: The Modified and Weekly Series had been broadcasting on the service prior to the announcement (Eldora, Oswego, Stafford). Over 280 NASCAR grassroots events were anticipated to be broadcast in 2022 (out of a total of approximately 2000 total events broadcast on the service). In March 2023, the IBJJF announced that the Campeonato Brasileiro de Jiu-Jitsu would be included in their offering of events streaming on FloGrappling from 2023 onwards. In July 2023, AIGA Champions League announced that all their future events would stream exclusively on FloGrappling. In September 2023, Quintet announced that all of their future events would be streaming on FloGrappling, starting with Quintet 4 on September 10, 2023. In early 2023, Brazilian channel Combate announced

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814-406: The OTT acquired licensed rights from the content owner. Programming may also include original content produced by the service or specifically for it. OTT services also include a range of "skinny" television offerings by streaming platforms, such as Sling TV and Hulu with Live TV , that provide live streams of specialty channels . OTT content is delivered via the public Internet instead of

851-486: The aim of covering collegiate sports with the same detail that ESPN gives to the NFL and NBA. The brothers raised U.S. $ 10,000 in seed money from John Rainbolt and started covering wrestling and track events. Co-founder Mark captured the service's first original broadcast, Ryan Hall 's U.S half-marathon record, from the back of a pickup truck using a handheld camera. Lo-fi footage, engine noise digital interference and fog impacted

888-556: The company had grown to 250 employees and raised a further $ 47 million in series C. The company acquired DirtonDirt.com, a grassroots racing streaming and content platform, in September 2019. In June 2020, FloSports purchased Speed Shift TV and acquired 400 races, with a focus on grassroots racing. FloSports acquired TrackWrestling in early 2021, a deal that increased the number of wrestling events that will be streamed on its FloWrestling service and brought wrestling analytics to

925-697: The distance on their own schedule and submit their time online. A mile race did not take place during the 2022 marathon weekend. Austin Gives Miles, the marathon's official charity program, raised $ 702,500 in 2020. The 25 Central Texas nonprofit organizations accepted into the program worked to exceed the program’s fundraising goal while increasing awareness of their organization and recruiting race day volunteers. Since 2014, Austin Gives Miles has raised $ 3.8 million for Central Texas nonprofit organizations. In 2019, Moody Foundation became presenting sponsor for Austin Gives Miles. Since 2015, Austin Gives Miles has been

962-487: The heart of the University of Texas campus. In addition to the marathon held on Sunday, the Austin Marathon weekend features a free official shakeout run on Saturday morning since 2022 (previously Friday) at Fleet Feet Austin. Also on Sunday morning, the half marathon and KXAN SimpleHealth 5K benefitting Paramount Theatre start at the same location as the marathon on 2nd and Congress. The 5K starts 30–45 minutes later and

999-597: The marathon was cancelled, while the other races of the weekend were postponed to April 25, 2021 , due to the coronavirus pandemic , with all registrants given the option of transferring their entry to the new date, or to 2022, 2023, or 2024. To properly mark the event's 30th anniversary with a running of the full marathon, anniversary celebrations would be extended to 2022. The Austin Marathon and Austin Half Marathon both start at 2nd St. and Congress Avenue. The course goes by Austin landmarks and areas, like downtown ,

1036-484: The national governing body for gymnastics, in 2021. In late 2021, NASCAR announced a partnership to stream its grassroots racing series on FloRacing starting in 2022. Series that will be broadcast on FloRacing includes the ARCA Menards Series , ARCA Menards Series West , ARCA Menards Series East , NASCAR Whelen Modified Tour , and NASCAR Pinty's Series and NASCAR Weekly Series . Several tracks on

1073-724: The per-month price, while the actual subscription was billed annually. As a consequence, in 2022 a class action lawsuit was filed against FloSports in New York federal court due to their business practices. The suit claimed that FloSports 'misleads customers into believing they are only being charged a monthly fee — rather than the full annual fee — when they first sign up for the sports streaming service.' FloSports later settled this case out of court in November 2023. Over-the-top media service An over-the-top media service (also known as over-the-top television , or simply OTT )

1110-477: The platform. In October 2021, it was announced that FloSports had acquired HockeyTech, an ice hockey streaming platform and sports data provider. FloSports announced a partnership with WWNLive in 2016 to run a streaming service dedicated to wrestling. In December 2018, FloRacing signed a broadcast agreement with the United States Auto Club for its midget and sprint car series. In May 2019,

1147-618: The quality of the broadcast. However, having the only footage of Hall's record-breaking run caused a surge in the website's popularity. By 2017 the company had 256 employees and 25 Web video channels. They changed their business model to a subscription-based service in 2012 and doubled their revenue over the following two years. The company raised $ 8 million in Series A and a further $ 21 million in Series B financing in 2016 led by DCM Ventures and Bertelsmann Digital Media Investments. By 2019,

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1184-588: The video be downloaded first and then played. Relatedly, some OTT services require movie download but can start playing the content before the download completes ( streaming ). The United States Federal Communications Commission (FCC) categorizes OTT services into two groups: multichannel video programming distributors (MVPDs) and online video distributors (OVDs). Virtual MVPDs include such services such as DirecTV Stream , FuboTV , Sling TV , Hulu + Live TV and YouTube TV . The FCC defined an OVD as: any entity that provides video programming by means of

1221-1001: Was broken again in 2023 with 59 million concurrent viewers during the ICC Cricket World Cup final on Disney+ Hotstar . Consumers can access OTT content through Internet-connected devices such as smart TVs , digital media players , gaming consoles , set-top boxes , desktop and laptop computers, tablets , and smartphones . The results of a 2018 in-house data analysis of their subscribers by Uscreen (a membership platform for video creators and entrepreneurs) reported that 45% used iOS and Android mobile devices to access their OTT content, while 39% used web browsers for streaming. The term "OTT" has also been used to describe no-carrier cellphones , for which all communications are charged as data, avoiding monopolistic competition , or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software. OTT messaging

1258-418: Was designed to provide a better participant and spectator experience and allow enhanced traffic flow along the course, while still finishing with the picturesque Texas State Capitol as every runner’s backdrop. The first half of the Austin Marathon was not changed. After Mile 12, half marathoners head south to the finish line, while marathoners continue east before turning north and running on Guadalupe St. through

1295-575: Was reached naming Ascension Seton the title sponsor. Under Armour also returned as presenting sponsor for the 2019 Austin Marathon. KXAN-TV became title sponsor of the KXAN SimpleHealth 5K benefitting Paramount Theatre in 2019. Both Ascension Seton (title) and Under Armour (presenting) will return as sponsors for the 2022 Austin Marathon. KXAN will return as title sponsor for the 2022 KXAN SimpleHealth 5K. Key :       Course record (in bold) FloSports FloSports

1332-601: Was sponsored by AT&T in 2007 and 2008, but ran with no title sponsor in 2009. From 2010 to 2013, the race was called the LIVESTRONG Austin Marathon. Freescale returned as presenting sponsor in 2014 and 2015. NXP Semiconductors and Freescale completed their merger in December 2015, with NXP becoming the presenting sponsor for 2016 and 2017. Under Armour was the presenting sponsor of the 2018 Austin Marathon, but had no title sponsor. In 2019, an agreement

1369-582: Was still a minor. In 2017, less than a year after partnering with WWNLive , they sued the latter company claiming they were misled about Pay-Per-View revenue. The suit was dismissed after the contract was made public, and it was revealed that FloSports was upset with WWNLive's use of funds. In 2016, the US Olympic Committee revoked Flosports media credentials after they repeatedly published footage that NBC held exclusive rights to. For several years their subscription model has emphasized

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