Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often a sports venue ), typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities.
69-787: The Rose Bowl , known for sponsorship reasons as Utilita Bowl , is a cricket ground and hotel complex in West End , Hampshire . It is the home of Hampshire County Cricket Club , who have played there since 2001. It was constructed as a replacement for the County Ground in Southampton and also the United Services Recreation Ground in Portsmouth , which had been Hampshire's homes since 1882. Hampshire played their inaugural first-class match at
138-463: A title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most sponsored sports venues), with no reference to the previous name. Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades is largely traced to the family names of company founders. The record for the highest amount paid for naming rights belongs to Crypto.com Arena . On November 17, 2021,
207-557: A 20-year, US$ 700 million sponsorship deal was reached between Anschutz Entertainment Group and Singapore-based Crypto.com to rename Los Angeles's Staples Center (the Staples office supply store chain was the previous naming rights holder to the arena, having held them since the venue's opening in 1999). The home of the NHL 's Los Angeles Kings and NBA 's Los Angeles Lakers became known as Crypto.com Arena on December 25, 2021. Prior to
276-576: A ball bowled. The ground later held five ODIs during that seasons Champions Trophy , which saw India post 290/4 against Kenya , the United States dismissed for 65 by Australia , and Mervyn Dillon take figures of 5/29 for the West Indies against Bangladesh : all three of these records remain to this day in terms of the highest and lowest innings scores in ODI cricket at the ground, as well as
345-471: A capacity crowd. Prior to the redevelopment, major matches such as this match and international matches were catered for by erecting temporary seating to boost the grounds capacity from 6,500 to 15,000. The early years at the ground were notable for immature wickets that favoured seam bowling , resulting in many low scoring encounters. The quality of these pitches drew much criticism. In the first season, seamer Alan Mullally took 8/90 against Warwickshire in
414-409: A corporate-purchased name must always be referred to in all event-related media (including live broadcasts) by a generic name (e.g., General Motors Place was referred to as "Canada Hockey Place" during the 2010 Winter Olympics ). On the other hand, Toyota Stadium was referred to as "City of Toyota Stadium" during the 2019 Rugby World Cup to avoid confusion as a form of ambush marketing; the stadium
483-664: A further injection of £6million from Rod Bransgrove and was completed in January 2012. The council also administered some £30million Prudential Funding from Central Government for the building of the hotel, which was given the go-ahead after the legal action by local hoteliers was quashed at the High Court . On 29 August 2013, the Australian opener Aaron Finch set a new record for Twenty20 international cricket when he scored 156 runs off 63 balls for Australia against England at
552-552: A name of the sponsor as their team or club name (see List of sports clubs named after a sponsor). In association football , leagues and cup competitions sometimes adopt the name of their sponsors. For example, England 's Premier League was known as the Barclays Premier League until 2016, and its FA Cup is officially the Emirates FA Cup. The Premier League announced in 2015 that it would not accept
621-603: A property in recognition of the financial support. This is not a financial transaction in the style of the private sector. For example, in honor of the more than $ 60 million donated over the years by one donor to the National Air and Space Museum properties, the directors of the Smithsonian Institution chose to name its satellite facility in Loudoun County, Virginia , after the donor, calling it
690-525: A six-year sponsorship deal had been signed with Ageas , an insurance provider headquartered in nearby Eastleigh . The deal included naming rights for the ground, which officially became known as the Ageas Bowl. The deal was extended, but in June 2023 the insurer announced that the partnership was coming to an end at the end of the season. In January 2024, a new deal was announced with Utilita Energy , with
759-620: A title sponsorship beginning in the 2016–17 season. Since 2020, the French Professional Football Ligue adopted the name of Ligue 1 Uber Eats . In college football , most bowl games have modified their traditional names in favor of title sponsors, and in some cases have abandoned their traditional names. While most include their traditional name in some form (e.g. the Rose Bowl Game presented by Prudential ), some have moved to sponsor-only names (e.g.
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#1732786739196828-534: A total of 23 centuries have been scored in one-day international cricket on the ground. As of June 2021, 12 five-wicket hauls have been taken in international matches on the ground, eight in Test matches and four in ODIs. 50°55′26″N 1°19′19″W / 50.9240°N 1.3219°W / 50.9240; -1.3219 Stadium sponsorship The distinctive characteristic for this type of naming rights
897-603: Is Willis Tower in Chicago which was and often still is referred to as the "Sears Tower", even though the building was sold in 1994 (but retained its former name until 2003). Sporting events such as the FIFA World Cup , UEFA Euro , Olympic Games and the Paralympic Games prohibit the use of corporate-sponsored name on stadiums, construing the practice as a form of ambush marketing . Any stadium that uses
966-500: Is not named after Toyota Motor Corporation , but the name of the city in which the stadium is located (though the city was named after the company). The regular corporate signage of a site, including billboards and deck advertising, is usually covered up in these cases; in the FIFA case the signage is replaced solely with FIFA sponsors. However, with the near-universal use of LED ribbon boards, scoreboards, and sideline boardings since
1035-458: Is a commercial company that since 1979 has sold unofficial naming rights to stars ( i.e. , the astronomical objects ). The naming services are limited to an entry in a book, and carry no scientific or official authenticity according to professional astronomers. In some places, and especially in the UK and United States, the naming or renaming of arenas or events is usually met with disapproval from
1104-627: Is mixed. Naming rights sold to new venues have largely been accepted, especially if the buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium ) in the Buffalo suburb of Orchard Park , Heinz Field (now Acrisure Stadium) in Pittsburgh , and Coors Field in Denver . Selling the naming rights to an already-existing venue has been notably less successful, as in
1173-641: Is more widely believed to have begun in 1926 when William Wrigley , the chewing gum magnate and owner of the Chicago Cubs , named his team's stadium " Wrigley Field ". In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch, Jr. proposed renaming Sportsman's Park , occupied by the Cardinals, " Budweiser Stadium". When this idea was rejected by Ford Frick , the Commissioner of Baseball at that time, Anheuser-Busch then proposed
1242-420: Is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome ); or,
1311-563: Is the brand used by said state agency in its marketing campaign for agricultural products produced in that state. Naming rights in United States may have been traced back to 1912 with the opening of Fenway Park in Boston . The stadium's owner had owned a realty company called "Fenway Realty" (itself, like the stadium, named for a nearby parkland ), so the promotional value of the naming may have likely been considered. Despite this, it
1380-625: Is the club shop. Both of the new stands contain suites which can be used for conferences and exhibitions outside of match days. The stands are named after two of Hampshire's most popular captains, Colin Ingleby-MacKenzie and Shane Warne. Also part of the Rose Bowl complex is the Boundary Lakes Golf Club , an eighteen-hole golf course opened in 2017 and set in the rolling countryside which surrounds large parts of
1449-477: Is used by county squads, the Hampshire Academy, cricket clubs and schools. It is known to have some of the best facilities of its kind outside of Lord's and is available for hire by the general public. The two new stands include permanent catering facilities along the internal concourse of the ground floor, which were lacking prior to the redevelopment. Also located on the ground floor of the west stand
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#17327867391961518-474: The Ashes series , with England winning the match by 100 runs. In 2006, England played another T20I against Sri Lanka, which England won, due in large to Marcus Trescothick 's 72. The Rose Bowl hosted three further ODIs prior to the grounds redevelopment, hosting Pakistan in 2006, India in 2007 and Australia in 2009. The ground held Twenty20 Cup Finals Day in 2008, which saw Middlesex defeat Kent in front of
1587-537: The County Championship , which remains the best innings bowling figures at the ground. As the pitches settled down, higher scores became more frequent, though it was still more favourable to bowlers than batsmen. In 2005, Hampshire scored 714/5 against Nottinghamshire , in a match which also saw John Crawley record the first triple century at the ground. His unbeaten 311 helped Hampshire to reach that formidable total. These records remain to this day as
1656-591: The Gator Bowl was known for four playings as the TaxSlayer Bowl), a move that generally is treated with consternation from fans. Some newer bowl games have been named after title sponsors since inception—for example, the Blockbuster Bowl , original named after Blockbuster Video when it debuted in 1990, has gone through multiple sponsorship and naming changes; for its December 2023 playing, it
1725-603: The Kentucky Farm Bureau , an organization promoting the interests of Kentucky farmers that is best known to the non-farming public for its insurance business, acquired the naming rights to the University of Kentucky 's new baseball park in 2018. The Farm Bureau in turn donated those naming rights to the Kentucky Department of Agriculture , naming the venue Kentucky Proud Park . The sponsored name
1794-605: The MBTA 's State Street station by Citizens Bank lasted from 1997 to 2000. In Tampa , naming rights for both streetcar stations and rolling stock are available. In December 2016, the Los Angeles County Metropolitan Transportation Authority approved a naming rights policy for its facilities and routes, but later rescinded the policy two months later over potential lawsuits for skipping sponsors. Examples outside of
1863-702: The Steven F. Udvar-Hazy Center . Walgreen Coast , a portion of the coast of Antarctica , was so named because the Walgreens pharmacy chain sponsored the Byrd Antarctic Expedition . 2001 English cricket season The 2001 English cricket season was the 102nd in which the County Championship had been an official competition. Yorkshire won the County Championship for the first time since 1968. In limited overs cricket,
1932-534: The Twenty20 Cup . The Rose Bowl hosted its first One Day International (ODI) on 10 July 2003, when South Africa played Zimbabwe in the 2003 NatWest Series , with numerous publications calling the hosting of the match a resounding success for Hampshire. In 2004, the ground hosted another ODI between New Zealand and the West Indies in the 2004 NatWest Series , though the match was abandoned without
2001-537: The United Services Recreation Ground in Portsmouth and May's Bounty in Basingstoke as regular outground venues. Northlands Road was a cramped location, surrounded by residential buildings which meant expanding the ground was largely impossible. Hampshire also wanted to encourage international cricket to the county, which would not have been possible with Northlands Road. Talk of a move from Newlands Road had begun as early as 1987, with Mark Nicholas discussing
2070-718: The Winston Cup Series featured sponsor names (including the Daytona 500 , which was given a presenting sponsor as the Daytona 500 by STP ), with little or no reference to the original names. As of the 2010s, very few exceptions remain in NASCAR (such as the Daytona 500, which no longer uses the presenting sponsor), and typically races without sponsor names only lack them because a suitable sponsor could not be secured in enough time. IndyCar follows suit, with most races (except
2139-844: The district of London in which it is located. While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. Since the early 2000s, many new categories have opened up, such as the selling of the rights to name a new monkey species for $ 650,000. Naming rights to public transit stations have been sold in Las Vegas and Philadelphia ( NRG station , Jefferson Station , and Penn Medicine station ). Such sales have been contemplated in New York and Boston , and ruled out in San Francisco. A sponsorship for
Rose Bowl (cricket ground) - Misplaced Pages Continue
2208-818: The County Championship, which resulted in Hampshire's first victory there with a 124 run victory. Hampshire were not the only tenant in the first year of the ground, with the Hampshire Cricket Board playing Ireland in September 2001 in the Cheltenham & Gloucester Trophy . In November 2001, the England and Wales Cricket Board (ECB) awarded the Rose Bowl a Youth Test match between England Under-19s and India Under-19s . The following month
2277-861: The Crypto.com Arena deal, the record belonged to Toronto's Scotiabank Arena (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of CA$ 800 million (US$ 517 million) over 20 years starting in 2018. The New Meadowlands Stadium, shared home of the New York Giants and New York Jets in East Rutherford, New Jersey , US, was expected to eclipse both deals, with experts estimating it would value US$ 25–30 million annually. It ultimately fell short of that benchmark, with MetLife Stadium earning $ 17 million annually from its naming rights deal with MetLife . Occasionally,
2346-514: The ECB announced the Rose Bowl would be awarded One Day International status with effect from 2004. The pavilion was completed in March 2002 at a cost of £2 million, and upon completion it was the only pavilion among the first-class counties to have jacuzzis in the players changing rooms. In 2003, the ground played host to only the second ever Twenty20 match played, when Hampshire hosted Sussex in
2415-487: The Evraz steel company – mistakenly believing that the company's North American division was based there. However, the main motivation for accelerating the name change was the perceived need to disassociate with the steel company, largely owned by Russian oligarchs, following the 2022 Russian invasion of Ukraine . A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to
2484-535: The Mound Stand at Lord's , which Hopkins also designed. Construction started on the ground in 1997, however, the budget for the ground's construction soon spiralled out of control, threatening the very existence of the club. Further funding was secured as construction continued until its first stage was completed in time for the 2001 season . Its final cost was £20 million, with a large part of that cost being secured with Lottery and Sport England funding, while
2553-540: The November 2004 elections that essentially stipulated the name must revert to Candlestick Park once the contract with Monster expired in 2008. The initiative proved largely ceremonial, however, and it was overturned by the passage of Proposition C in 2009 in response to desperate economic times. The naming rights to the park were never resold and the stadium was closed and demolished in 2014. Sports stadiums with naming rights deals are most common in but not limited to
2622-686: The Rod Bransgrove Pavilion, holds the players facilities, as well as facilities for club members, such as the Robin Smith Suite, Derek Shackleton suite, the Richards Suite, the Greenidge Suite and The Hambledons (a suite named after the famous Hambledon Club ). Located between the pavilion and the cricket academy building is the atrium restaurant. The cricket academy, which has six lanes of cricket nets
2691-442: The Rose Bowl was voted "Best International Ground" in an independent ECB survey of fans around the country and was also voted the "Most Improved Ground" by readers of All Out Cricket magazine. The first Test match was played on 16–20 June 2011. It was a heavily rain affected match that ended in a draw, but did see Ian Bell and Kumar Sangakkara score the first Test centuries at the ground, in addition to Chris Tremlett taking
2760-524: The Rose Bowl. Finch's innings included 14 sixes (also a record) and 11 fours. The previous record was 123 runs, scored by Brendon McCullum of New Zealand . In 2020 the ground was used as one of two biosecure venues, alongside Old Trafford , for the tours involving West Indies , Pakistan and Ireland which were regulated due to the COVID-19 pandemic . The cricket club announced in February 2012 that
2829-627: The United States include Madrid Metro where the metro line Line 2 and the station Sol was renamed from 2013 to 2016 after the mobile phone operator Vodafone , and Monumento Station in the Manila Light Rail Transit System in the Philippines , which was renamed Yamaha Monumento Station on February 14, 2018, after renovations. Naming rights in the realm of sports is common for both stadiums and sports competitions and series. In addition, some sports teams adopt
Rose Bowl (cricket ground) - Misplaced Pages Continue
2898-582: The United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of the 10 largest football stadiums have their naming rights sold to corporate sponsors. The practice is widening in the United Kingdom; for instance the current stadium of Bolton Wanderers is the Toughsheet Community Stadium (after 17 years as Reebok Stadium, 4 as Macron Stadium and 5 as
2967-542: The University of Bolton stadium) and Arsenal Football Club 's stadium (opened for the 2006/2007 season) is the Emirates Stadium , their previous ground being Arsenal Stadium . In cricket, the most famous example is The Oval , home of Surrey County Cricket Club . It has had several sponsors over the years, and is currently known as "The Kia Oval", having originally been known as the "Kennington Oval", after
3036-457: The Who in 2007, Neil Diamond and R.E.M. , both in 2008, Rod Stewart in 2016, Bryan Adams and Little Mix, both in 2017. Arctic Monkeys in 2023 The late Italian opera singer Luciano Pavarotti was due to play at the ground in 2006, but cancelled his farewell UK tour due to ill health. As of June 2021 a total of 8 centuries have been scored in Test cricket on the ground. As of June 2021
3105-493: The attempt to rename Candlestick Park in San Francisco to 3Com Park. The general public (and some media outlets) continued to call the facility what it had been known as for over three decades – i.e. Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable , and the stadium was renamed Monster Park . San Francisco voters responded by passing an initiative (Proposition H) in
3174-427: The best innings bowling figures. During the course of the tournament, England also played there for the first time, against Sri Lanka , though The Rose Bowl was criticised for its organisation of the match, with spectators citing access to the ground, long queues and stringent searches at the gate among complaints. In 2005, England played their first ever Twenty20 International (T20I) against Australia as part of
3243-418: The club's financial future was secured by the incoming chairman, Rod Bransgrove . The ground is built into the side of the gently sloping hill on which it is located, resulting in an amphitheatre bowl. The initial name for the ground was announced in 2000 as The Rose Bowl , in recognition of the club's rose and crown logo and the bowl-shaped nature of the ground. Hampshire's first scheduled county match at
3312-457: The first five wicket haul . Hampshire found themselves £12 million in debt by the end of the 2011 season . With the county unable to maintain the upkeep of the ground from their own finances, the decision was taken to sell the lease from Queens College Oxford (the Landlord) to Eastleigh Borough Council and to sub-lease from the council with buy-back options. This transaction was conditional on
3381-409: The general public. Some people see it as an example of a selling out , especially when they see no obvious benefit to themselves. They often refuse to use a new name, preferring instead to use a non-branded name, especially in colloquial situations. Rebranding can also lead to confusion. In such cases, there may be a lengthy period during which the property is known by both names. A common example
3450-429: The ground against Worcestershire on 9–11 May 2001, with Hampshire winning by 124 runs. The ground has since hosted international cricket , including One Day Internationals , matches in the 2004 Champions Trophy , two Twenty20 Internationals and Test matches in 2011, 2014 and 2018, when England played Sri Lanka and India . In 2020, the ground was used as one of two biosecure venues, alongside Old Trafford , for
3519-756: The ground opened in 2015. Following Hampshire Cricket Ltd finding itself in financial trouble in 2011, the lease on the ground was sold to Eastleigh Borough Council for £6.5 million with a benefactor injecting a similar sum in 2012. The Rose Bowl played host to the inaugural final of the 2019–21 ICC World Test Championship between India and New Zealand , resulting in New Zealand being crowned inaugural World Test Champions. Hampshire had played at their Northlands Road headquarters in Southampton since 1885, as well as using Dean Park in Bournemouth ,
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#17327867391963588-414: The ground was a List A match in the 2001 Benson & Hedges Cup against Essex on 2 May, though the match was abandoned without a ball bowled due to rain, therefore the first completed match on the ground was a List A match in the same competition against Surrey on 4 May, which Hampshire lost. First-class cricket was first played there days later on 9–11 May, when Hampshire played Worcestershire in
3657-408: The highest team and individual scores at the venue. Worcestershire posted the lowest first-class total at the ground in 2007, making 86. The attraction of international cricket to Hampshire was one of the main motivators facilitating Hampshire's move from Northlands Road. While Hampshire had hosted ODI cricket, obtaining Test cricket status still proved elusive. Hampshire had applied to the ECB for
3726-428: The hoteliers objecting to the possible impact on competition and to the use of public funds from Eastleigh Borough Council. As part of their preparations for the Test match, the Rose Bowl was awarded the right to host finals day of the 2010 Friends Provident t20 , during which Hampshire became the first county to win the final at their home ground, when they defeated Somerset in controversial circumstances. Also in 2010,
3795-461: The idea with then Hampshire vice-chairman Bill Hughes in a Leeds restaurant. A site was eventually selected just outside Southampton, in West End , on a gently sloping field owned by Queen's College, Oxford located between the M27 motorway and Telegraph Woods. The ground was designed by architect Sir Michael Hopkins , whose design of the centrepiece pavilion with its tented roof was reminiscent of
3864-694: The main stadium. The current clubhouse and golf shop are located in the Hilton Hotel. It is hoped the course will be able to host major championship golf tournaments in the future. A David Lloyd health club (formerly Virgin Active ) is also onsite. Every November the venue hosts one of the largest fireworks displays on the South Coast. It also acts as a venue big-name music concerts. Recent acts to have performed there include Oasis in 2005, who performed in front of 35,000 people, Billy Joel in 2006,
3933-410: The mid-2000s in most major league sites where only known sponsors have advertising displayed, "neutralizing" an arena has become a much easier process than in the past. Regina, Saskatchewan 's REAL District was formerly named " Evraz Place"; when discussing its 2022 rebranding, its owner Regina Exhibition Association Limited stated that it had sometimes received shipments and communications meant for
4002-434: The naming rights after selling the team) was able to use the same name for the Cardinals' new stadium which opened on April 4, 2006. Foxboro Stadium , the home of the New England Patriots between 1971 and 2001, was an early example of a team selling naming rights to a company that did not own it, naming the stadium Schaefer Stadium after the beer company from its opening until 1983. The public reaction to this practice
4071-597: The official name of the venue becoming the Utilita Bowl. Besides the main cricket ground at the Rose Bowl, an additional satellite ground borders the main ground to the south-east. Known as the Nursery Ground , it hosts Hampshire Second XI matches at the Hampshire Academy in Southern Premier Cricket League matches. Its end names are the Northern End and the Golf Club End. Its pavilion is named after Arthur Holt , who coached Hampshire from 1949 to 1965. The Nursery Ground has hosted one first-class match, Hampshire v Loughborough MCCU in April 2013. The main pavilion, now known as
4140-416: The permanent capacity to 15,000, as well as a four-star, 175-room hotel overlooking the ground at the northern end. Access problems for spectators were to be eased by creating two ticket gates to access to ground, as well as creating an additional access road off Moorhill Road. The redevelopment plans led to the ECB awarding the Rose Bowl Test status and a Test match between England and Sri Lanka in 2011, with
4209-452: The program ; examples include The Fleischmann's Yeast Hour , Texaco Star Theatre and The Philco Television Playhouse . This form of sponsorship fell out of favor in the late 1950s, although later examples include Mutual of Omaha's Wild Kingdom , which originally aired from 1963 to 1988. One of the last surviving examples is the now irregularly-airing Hallmark Hall of Fame , on the air since 1951. The International Star Registry
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#17327867391964278-474: The purchaser of a stadium's naming rights may choose to donate those rights to an outside organization, typically one to which it is closely related. Probably the most notable example of this is Friends Arena , a major stadium in Stockholm . The facility was originally known as Swedbank Arena, but in 2012 that company donated those rights to the Friends Foundation, an organization heavily sponsored by Swedbank that seeks to combat school bullying . More recently,
4347-431: The redevelopment scheduled to be completed before the Test match. The redevelopment was beset with a number of problems. During the construction of the new stands, a construction worker was crushed to death in February 2009, while prior to the Test match the new access road still had not been constructed. Meanwhile, legal action by local hoteliers led to the construction of the hotel at the Northern End being put on hold, with
4416-573: The title "Busch Stadium" after one of the company's founders. The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer ). The name would later be shifted to the Busch Memorial Stadium in 1966 , shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. By that time, Major League Baseball 's policy had changed – with Coors Field in Denver and Miller Park in Milwaukee going up in that span – and Anheuser-Busch (who retained
4485-437: The tours involving West Indies , Pakistan and Ireland which were regulated due to the COVID-19 pandemic . In order to be able to host Test cricket, the ground underwent a redevelopment starting in 2008, which saw stands built to increase capacity and other construction work undertaken to make the hosting of international cricket at the ground more viable. A four-star Hilton Hotel with an integrated media centre overlooking
4554-418: The transport problems which have affected major matches, the expansion of the ground's capacity and the construction of a hotel to make the Rose Bowl more financially viable for Hampshire. By the time permission had been granted for the first phase of the redevelopment to commence, costs had risen to £45 million. The plans called for the construction of two matching stands either side of the pavilion to increase
4623-419: The venue to be given Test status, applying as early as 2006 for the right to host Test matches, however their application was rejected, with Glamorgan 's SWALEC Stadium instead preferred to host a Test match during the 2009 Ashes series . This rejection persuaded Hampshire chairman Bransgrove to invest £35 million in redeveloping the ground, which would include the construction of a new access road to alleviate
4692-447: The very traditional Indianapolis 500 ) embracing title sponsorship. Sports media coverage (such as ESPN news reports) typically refer to races by the town in which the home race track is held, avoiding the use of sponsored names in news coverage. Television and radio series, especially in the early days of each medium in the early-mid 20th century, frequently sold the naming rights to their programs to sponsors, most of whom bankrolled
4761-565: Was known as the Pop-Tarts Bowl. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world. During the 1980s, sanctioned auto races in NASCAR and IndyCar began to abandon their traditional names in favor of exclusive sponsor names. The trend expanded rapidly in NASCAR such that in 1991, all 29 races in
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