Misplaced Pages

IFA Berlin

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

A trade show , also known as trade fair , trade exhibition , or trade exposition , is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers , study activities of competitors, and examine recent market trends and opportunities .

#970029

27-574: The IFA ( / ˈ i f ɑː / EE -fah ) or Internationale Funkausstellung Berlin (International radio exhibition Berlin, a.k.a. 'Berlin Radio Show') is one of the oldest industrial exhibitions in Germany. Between 1924 and 1939 it was an annual event, but from 1950 it was held every other year until 2005. Since then it has become an annual event again, held in September. Today it is one of

54-633: A religious festival in order to benefit from the rush of the public. The tradition of fairs taking place in spring and autumn has been preserved in some cases until today. From the late eighteenth century, industrial exhibitions in Europe and North America became more common reflecting the technological dynamism of the Industrial Revolution . In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By

81-479: A means of local economic development, as well as providing opportunities for local businesses to grow, and attract new businesses to come. Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3). Sk%C3%A5ne Market The Scania market (Danish Skånemarkedet , Swedish Skånemarknaden ) was a major fish market for herring which took place annually in Scania during

108-464: A year, that is in September and October, the herring travel from one sea to the other through the Sound, by order of God, in such large numbers that it is a great wonder, and so many pass through the sound in these months, that at several places one can cut them with a dagger." Mezieres further went on to estimate that no less than 300,000 people were active in the trade during these months. As early as

135-616: The Middle Ages . From around 1200, it became one of the most important events for trade around the Baltic Sea and made Scania into a major distribution center for West-European goods bound for eastern Scandinavia . The Scania Market continued to be an important trade center for 250 years and was a cornerstone of the Hanseatic League 's wealth. The fair took place from August 24 to October 9, mainly in locations between

162-548: The Volksempfänger (VE 301 W), a Nazi -sponsored radio receiver design, was introduced. Ordered by Joseph Goebbels , designed by Otto Griessing , sold by Gustav Seibt , it was presented at the tenth Berliner Funkausstellung on 18 August 1933, its price fixed at 76 Reichsmark (RM). 100,000 units were sold during the exhibition. In 1938 the DKE 38 ( Deutscher Kleinempfänger 38 , i.e. German miniature receiver 1938) followed,

189-520: The 12th century the peninsula had become a centre for the herring trade; the Scanian name for the town Falsterbo was Falsterbothe , which meant "the booths for fish from Falster". The 13th-century German chronicler Arnold of Lübeck , author of Chronicon Slavorum , wrote that the Danes had wealth and an abundance of everything thanks to the yearly catches of herring at the Scanian coast. The laws of

216-487: The 1963 show, on Friday 30 August. Due to global pandemic, IFA Berlin was closed in 2020 and 2021. It was open again on September 2, 2022. Industrial exhibition In contrast to consumer shows, only some trade shows are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals ) and members of the press , therefore trade shows are classified as either "public" or "trade only". A few shows are hybrids of

243-454: The 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centres were established as venues that featured a rotating calendar of trade shows. In the 21st century, with the rapid industrialization of Asia , trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating

270-688: The North, Prussia , and Livonia . The fishing and the Scania Market yielded a large income to the Danish Crown , and made together with the Sound Toll the state virtually independent of tax incomes for extended periods of time. A good fishing year in the 14th century could mean an export of 300,000 barrels of herring; and it is estimated that one third of the Danish king's income came from

297-472: The Scania Market. Most of the 14th century was characterized by strife and wars between Danish kings and the Hansa. According to a German view, the Danes got herring "for nothing from God"—only to sell it dearly. As opposed to Stockholm and Bergen , which had Scandinavia's largest Hanseatic colonies, the Danish towns of the Scania Market did not encourage large permanent settlements of Hansa merchants; most of

SECTION 10

#1732766248971

324-608: The city of Leiden in the 15th century stated that all herring sellers selling herring other than from Scania, should warn their customers with a clear marking. The demand for herring during this period was great; it was a fairly inexpensive source of protein for the populations around the Baltic during the winter and the Catholic Church demanded fasting (from meat), in Christ 's following, in connection with Lent . Due to

351-534: The day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation. There will also be some shared meals with keynote speakers, and social events in the evenings. Booths range from simple tables to elaborate constructions. Trade shows often involve a considerable investment in time and money by participating companies. The planning includes arranging meetings with other attendees beforehand and resources to follow up on opportunities that are created at

378-406: The exhibition. As of 2015 IFA is "Europe's biggest tech show". 245,000 visitors and 1,645 exhibitors attended IFA 2015. German physicist and inventor Manfred von Ardenne Ardenne gave the world's first public demonstration of a fully electronic television system using a cathode ray tube for both transmission (using flying-spot image scans, not a camera) and reception, at the 1931 show. In 1933

405-547: The exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011. Trade shows play important roles in marketing as well as business networking in market sectors that use them. People will seek to meet people and companies at their own level in the supply chain , as well as potential suppliers and potential buyers. Generally there will be a central trade show floor with booths where people exhibit their goods or services, and throughout

432-407: The fish, ensuring a swift salting of the landed fish. The fishing trade was closely regulated by the Danish crown, with special rules regarding issues such as the fishing nets' mesh size, enforced by special bailiffs who policed the trade. Royal governors were installed in castles at Skanør and Falsterbo to collect customs and act as judicial and administrative leaders. Apart from the fishermen and

459-478: The large production and the great demand, the Scania Market became the most important North European market in the 14th century. During the fishing season, the necessary salt and barrels for conservation came from Hanseatic Lüneburg and were provided by Hanseatic traders mainly from Lübeck . Lübeck also, to some extent, provided the Scanians with an additional work force, so called " gill -women" who cleaned

486-562: The local fish traders, merchants from Lübeck and other Hanseatic towns, as well as from England , Scotland , Flanders , and Normandy , came to the herring market to buy and sell herring, but also to trade in other goods with the Scandinavian merchants, landowners and peasants. Traders arrived from Denmark, eastern Norway and Sweden , as well as the rest of the Baltic. A wide variety of goods were traded, among them horses , butter , iron , tar , grain , and handicraft products from

513-587: The merchants arrived in the summer and went back home after the end of the market. In 1367, the Hansa towns allied themselves with Sweden , Mecklenburg , and Holstein , and the Confederation of Cologne went to war against Denmark and Norway. With the Treaty of Stralsund in 1370, a peace was settled that left the Hanseatic League in control of the fortifications at the Scania Market and along

540-572: The outbreak of World War II. Color TV was also introduced (a prototype), based on an invention by Werner Flechsig (cf. shadow mask ). Multinational Dutch electronics corporation Philips introduced the compact audio cassette medium for audio storage and the first cassette recorder (the Philips EL3300), developed by ir. Lou Ottens and his team at the Philips factory in Hasselt , at

567-571: The price fixed at 35 RM. AEG , founded in 1883 by Emil Rathenau , showed the first practical audio tape recorder , the Magnetophon K1, at the August 1935 show. In 1939 the exhibition was called Grosse Deutsche Funk- und Fernseh-Ausstellung (Great German Radio and Television Exhibition). The Einheits-Fernseh-Empfänger E1 , a TV set designed to be affordable for everybody, was introduced. Plans for large-scale manufacture were thwarted by

SECTION 20

#1732766248971

594-431: The show. Costs include space rental, booth design and construction of trade show displays, telecommunications, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). This local spending on logistics leads cities to promote trade shows as

621-528: The tradition of trade fairs established in late medieval Europe such as the Champagne fairs or the Skåne Market , in the era of merchant capitalism . In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. These markets were held annually or on several specific days a year, usually at geographically particularly favorable locations and in conjunction with

648-404: The two Scanian towns of Skanör and Falsterbo at the southern mouth of Öresund , with much of the connected industry spread out on the surrounding peninsula, but Køge , Dragør , Copenhagen , Malmö , Helsingborg , Simrishamn , Ystad , and Trelleborg were also part of the Scania Market. Since the fishermen erected their trading booths and temporary shops close to the area where the herring

675-582: The two; one example is the Frankfurt Book Fair , which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events. Modern trade shows follow in

702-489: The world's leading trade shows for consumer electronics and home appliances . It offers the opportunity to exhibitors to present their latest products and developments to the general public. As a result of daily reporting in almost all the German media, the radio exhibition and the showcased technology receives a large amount of attention around the globe. In the course of its history, many world innovations were first seen at

729-540: Was spawning , the exact locations of the Scania Market changed from year to year. The basis for the market's popularity was the rich herring fishing around the Falsterbo Peninsula . Legend tells that the herring fishery off the Scanian coast was so rich, that one could scoop up the fish with one's hands. After a visit to the region in 1364, the French crusader Philippe de Mezieres wrote: "Two months

#970029