The American lager or North American lager is a style of pale lager produced in the United States and Canada. Pale lagers originated in Europe in the mid-19th century and were brought to North America by German immigrants . While the Bavarian and Czech variants of this style may be firmly hopped , pale lager has developed into a modestly hopped beer in the rest of the world and sometimes uses adjuncts such as rice or corn – this is also true in the US and Canada.
38-486: Budweiser ( / ˈ b ʌ d w aɪ z ər / ) is an American-style pale lager , a brand of Belgian company AB InBev . Introduced in 1876 by Carl Conrad & Co. of St. Louis , Missouri , Budweiser has become a large selling beer company in the United States . Budweiser is a filtered beer , available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt . There
76-481: A higher tannic acid and protein content and greater husk per weight than the two-row barley typical in continental Europe. In addition, the Tettnanger and Saaz hops of Europe were not available. Therefore, to balance taste, and dilute the excessive protein, the grain mixture was adjusted by adding up to 30% corn to the barley malt mash. However, the beer was brewed to full-fledged European strength and to
114-403: A single Bud Light can was made with the face of trans TikToker Dylan Mulvaney as Budweiser attempted to rebrand its image away from its previous "fratty" image. This has caused a massive drop in sales for the company. In July 2023 Budweiser had dropped from the top-selling beer to 14th place because of the backlash. Budweiser has been distributed in many sizes and variety of containers. Until
152-602: A third of the company's US marketing budget. On November 5, 2012, Anheuser-Busch asked Paramount Pictures to obscure or remove the Budweiser logo from the film Flight (2012), directed by Robert Zemeckis and starring Denzel Washington . In an advertisement titled "Brewed the Hard Way" which aired during Super Bowl XLIX , Budweiser touted itself as "Proudly A Macro Beer", distinguishing it from smaller production craft beers . In 2016, Beer Park by Budweiser opened on
190-604: Is a German derivative adjective, meaning "of Budweis". Beer has been brewed in Budweis, Bohemia (now České Budějovice , Czechia) since it was founded in 1265. In 1876, Adolphus Busch and his friend Carl Conrad developed a " Bohemian -style" lager in the United States , inspired after a trip to Bohemia, and produced it in their brewery in St. Louis, Missouri . Anheuser–Busch has been involved in multiple trademark disputes with
228-533: Is an ongoing series of trademark disputes between Anheuser-Busch and the Czech company Budweiser Budvar Brewery over the use of the name. Usually, either Anheuser-Busch or Budweiser Budvar is granted the exclusive use of the Budweiser name in a given market. The Anheuser-Busch lager is available in over 80 countries, but is marketed as "Bud" in areas where Budvar has use of the Budweiser name. The name Budweiser
266-471: Is distributed in four large container volumes: half-barrel kegs ( 15.5 US gal; 58.7 L), quarter-barrel kegs ( 7.75 US gal; 29.3 L), 1/6 barrel kegs ( 5.17 US gal; 19.6 L) and 5.2 US gallons (20 L) "beer balls". Budweiser produces a variety of cans and bottles ranging from 7–40 US fluid ounces (210–1,180 ml). On August 3, 2011, Anheuser-Busch announced its twelfth can design since 1936, one which emphasizes
304-412: Is lagered with beechwood chips in the aging vessel. Because the beechwood chips are boiled in sodium bicarbonate (baking soda) for seven hours beforehand, there is little to no flavor contribution from the wood. The maturation tanks that Anheuser-Busch uses are horizontal, causing flocculation of yeast to occur much more quickly. Anheuser-Busch refers to this process as a secondary fermentation, with
342-756: Is not common in U.S. microbreweries . Likewise, in Canada the biggest-selling commercial beers, including both domestics such as Molson Canadian , Labatt Blue , Kokanee , Carling Black Label , and Old Style Pilsner , and imports such as Budweiser and Coors are very lightly hopped pale lagers. This is by far the largest-selling style in Canada. Just as in the United States, Canadian microbrewers typically do not produce North American-style pale lagers. Other terms for this type of beer, or sub-categories within it, include "adjunct lager", "American-style light lager", "American-style low-carbohydrate light lager", "American-style lager", "American-style premium lager" (a term used at
380-580: The 2010 FIFA World Cup in South Africa called Bud House , following the lives of 32 international soccer fans (one representing each nation in the World Cup) living together in a house in South Africa. Anheuser-Busch advertises the Budweiser brand heavily, expending $ 449 million in 2012 in the United States alone. Presenting Budweiser as the most advertised drink brand in America, and accounted for
418-634: The Budweiser Frogs , lizards impersonating the Budweiser frogs, a campaign built around the phrase " Whassup? ", and a team of Clydesdale horses commonly known as the Budweiser Clydesdales . Budweiser also advertises in motorsports , from Bernie Little 's Miss Budweiser hydroplane boat to sponsorship of the Budweiser King Top Fuel Dragster driven by Brandon Bernstein. Anheuser-Busch has sponsored
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#1732776867838456-523: The CART championship. It is the "Official Beer of NHRA " and it was the "Official Beer of NASCAR " from 1998 to 2007. It has sponsored motorsport events such as the Daytona Speedweeks , Budweiser Shootout , Budweiser Duel , Budweiser Pole Award , Budweiser 500 , Budweiser 400 , Budweiser 300 , Budweiser 250 , Budweiser 200 , and Carolina Pride / Budweiser 200 . However, starting in 2016,
494-553: The NASCAR Xfinity Series have been held at Bristol Motor Speedway , in Bristol, Tennessee during numerous seasons and times of year since the series’ inception in 1982. From 2021 to 2023, the series has had one date. However, when the 2025 schedule was announced, the series returned to 2 dates. The SciAps 300 is a NASCAR Xfinity Series stock car race at Bristol Motor Speedway , the first of two Bristol races on
532-669: The World Beer Cup ), "North American style-lager" and "North American-style premium lager" (terms used at the Canadian Beer Awards ). The United States and Canada were traditionally ale (and whisky) consuming regions in the British traditions before the late 19th century. Pale lager was later introduced by German immigrants. These German brewers developed their beers from the American six-row barley which has
570-401: The bowtie . Packages are sometimes tailored to local customs and traditions. In St. Mary's County , Maryland , 10 US fl oz (300 ml) fluid ounce cans are the preferred package. In an attempt to re-stimulate interest in their beer after the repeal of Prohibition, Budweiser began canning their beer in 1936. This new packaging led to an increase in sales which lasted until
608-683: The Budweiser Budvar Brewery of České Budějovice over the trademark rights to the name "Budweiser". In the European Union , except Ireland , Sweden , Finland and Spain , the American beer may only be marketed as Bud , as the Budweiser trademark name is owned solely by the Czech beer maker Budweiser Budvar. In some countries, such as the United Kingdom , both the Budvar and Anheuser–Busch lagers are available under
646-461: The Budweiser name, though their logos differ. The Budweiser from Budějovice has been called "The Beer of Kings" since the 16th century. Adolphus Busch adapted this slogan to "The King of Beers." This history notwithstanding, Anheuser Busch owns the trademark to these slogans in the United States. In 1969 AB introduced the Superman -esque advertising character of Bud Man. Bud Man served as one of
684-472: The Chinese beer market. American lager The best-known American lagers worldwide are Anheuser-Busch InBev 's Budweiser and Bud Light, although several other prominent brands are produced by MillerCoors ; these include Coors Light , Coors Banquet, Miller Lite , and Miller High Life. Pale lager is the predominant choice among the largest brewing companies of United States of America, although it
722-648: The Cup and Truck spring race returned to the concrete surface in 2024, the Xfinity date was not reinstated. The spring date returned in 2025. The Food City 300 is a NASCAR Xfinity Series stock car race that takes place under the lights at Bristol Motor Speedway in Bristol, Tennessee . It is held the night before the NASCAR Cup Series race the Bass Pro Shops Night Race . Until 2021,
760-596: The Las Vegas Strip. On October 7, 2016, the Budweiser Clydesdales made a special appearance on the Danforth Campus at Washington University in St. Louis ahead of the presidential debate . A special batch beer named Lilly's Lager was exclusively brewed for the occasion. In December 2020, Budweiser sent personalized bottles of beer to every goalkeeper who Lionel Messi had scored against. In April 2023,
798-550: The United Kingdom. Budweiser Brew No.66 has 4% alcohol by volume, and is brewed and distributed in the UK by Inbev UK Limited. In 2020, Budweiser introduced Bud Light Seltzer. In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors, to its original offerings of black cherry, mango, lemon lime and strawberry. In October 2020, Bud Light Seltzers added Apple Crisp, Peppermint Pattie, and Gingersnap, with
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#1732776867838836-474: The United States are D.G. Yuengling & Son with its traditional lager; Genesee Brewing Company with its Genesee beer; and August Schell Brewing Company with its Original. A number of smaller American breweries have also reintroduced it, such as Victory Brewing Company with its Headwaters Pale Ale, North Coast Brewing Company with Scrimshaw Pilsner, and Full Sail Brewing Company with its Session Lager. Budweiser 250 Stock car racing events in
874-600: The Xfinity Dash 4 Cash program. In 2017 that format did not return and instead reverted to its 300-lap distance with the new stage format. Stages 1 and 2 were 85 laps each, with stage 3 being the final 130 laps. The race was removed from the 2021 schedule as the Xfinity Series did not follow the NASCAR Cup and Camping World Truck Series in switching their first Bristol races to the dirt configuration. When
912-527: The cans sporting "ugly sweater" designs. In July 2020, Budweiser introduced Bud Zero, its first alcohol-free low-calorie beer. It has zero sugar, zero alcohol, and 50 calories. On May 10, 2016, Advertising Age reported that the Alcohol and Tobacco Tax and Trade Bureau had approved new Budweiser labels to be used on 12-ounce cans and bottles from May 23 until the November elections . The name "Budweiser"
950-602: The company commissioned a play-on-words song called " Under the Anheuser Bush ," which was recorded by several early phonograph companies. In 2009, Anheuser-Busch partnered with popular Chinese video-sharing site Tudou.com for a user-generated online video contest. The contest encouraged users to submit ideas that included ants for a Bud TV spot set to run in February 2010 during Chinese New Year . In 2010, Budweiser produced an online reality TV series centered around
988-503: The early 1950s, Budweiser was primarily distributed in three packages: kegs , 12 U.S. fl oz (355 mL) bottles and 1 US quart (0.95 L) bottles. Cans were first introduced in 1936. In 1955 August Busch Jr. made a strategic move to expand Budweiser's national brand and distributor presence. Along with this expansion came advances in bottling automation, bottling materials and distribution methods. These advances brought new containers and package designs. As of 2011 Budweiser
1026-629: The effects that unemployment had on its sales. Although the more modern design was intended for young male Americans, the new design was also part of an attempt to focus on the international market. Budweiser began selling its beer in Russia in 2010, and is currently expanding its operations in China. Budweiser is produced using malted barley , rice , water, hops and yeast . The brewing happens in seven steps: milling, mashing, straining, brew kettle, primary fermentation, beechwood lagering and finishing. It
1064-654: The focus of A-B's NASCAR sponsorship became its Busch brand. Budweiser has sponsored NASCAR teams such as Junior Johnson , Hendrick Motorsports , DEI , and Stewart-Haas Racing . Sponsored drivers include Dale Earnhardt Jr. (1999–2007), Kasey Kahne (2008–2010), and Kevin Harvick (2011–2015). In IndyCar , Budweiser sponsored Mario Andretti (1983–1984), Bobby Rahal (1985–1988), Scott Pruett (1989–1992), Roberto Guerrero (1993), Scott Goodyear (1994), Paul Tracy (1995), Christian Fittipaldi (1996–1997), and Richie Hearn (1998–1999). Between 2003 and 2006, Budweiser
1102-649: The idea being that the chips give the yeast more surface area to rest on. This is combined with a krausening procedure that re-introduces wort into the chip tank, reactivating the fermentation process. Placing beechwood chips at the bottom of the tank keeps the yeast in suspension longer, giving it more time to reabsorb and process green beer flavors such as acetaldehyde and diacetyl that Anheuser-Busch believes are off-flavors which detract from overall drinkability. Budweiser and Bud Light are sometimes advertised as vegan beers, in that their ingredients and conditioning do not use animal by-products. Some people object to
1140-526: The inclusion of genetically engineered rice and animal products used in the brewing process. In July 2006, Anheuser-Busch brewed a version of Budweiser with organic rice for sale in Mexico. It has yet to extend this practice to any other countries. In addition to the regular Budweiser, Anheuser-Busch brews several different beers under the Budweiser brand, including Bud Light, Bud Ice, and Bud Light Lime. In July 2010, Anheuser-Busch launched Budweiser 66 in
1178-520: The inspiration behind several characters including The Simpsons 's Duffman . From 1987 to 1989, Bud Light ran an advertising campaign centered around canine mascot Spuds MacKenzie . In 2010, the Bud Light brand paid $ 1 billion for a six-year licensing agreement with the NFL . Budweiser pays $ 20 million annually for MLB licensing rights. Budweiser has produced a number of TV advertisements, such as
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1216-460: The practices of a pale lager style. Later, rice gained popularity in the domestic brewing market during World War II, due to grain rationing on the home-front. Most breweries were unable to afford the necessary amounts of barley required for production and so began using rice as a filler. After the war, the process was not changed . Canada had its own, shorter experiment with prohibition which bankrupted many breweries (and distilleries), and with
1254-499: The rise of mass media marketing and national-scale supply chains, the major breweries consolidated into a near triopoly dominated by Molson , Labatt , and Carling O'Keefe following the Second World War. These corporate brewers reacted to a new taste for sweet drinks in a public that had switched to sugary soft drinks and " near-beer " during prohibition. Large-scale representatives of the pre-Prohibition lager style in
1292-402: The schedule. The first Busch Series race at Bristol was 150 laps, and was won by Phil Parsons in 1982. The race was not held in 1984. The race increased in length several times since then: it was lengthened to 200 laps in 1985, 250 laps in 1990, and 300 laps in 2006. In 2016, the race format was changed to include two 50-lap heat races and a 200-lap feature for a total of 300 laps, as part of
1330-410: The start of World War II in 1939. Over the years, Budweiser cans have undergone various design changes in response to market conditions and consumer tastes. Since 1936, 12 major can design changes have occurred, not including the temporary special edition designs. Budweiser cans have traditionally displayed patriotic American symbols, such as eagles and the colors red, white, and blue. In 2011, there
1368-409: Was a branding redesign that eliminated some of the traditional imagery. The new design was largely in response to a large decline in sales threatening Budweiser's status as America's best-selling beer. In order to regain the domestic market share that Budweiser had lost, the company tried to update its appearance by giving the can a more contemporary look. The company hoped that the new design will offset
1406-686: Was a sponsor of the BMW Williams Formula One team. Anheuser-Busch has placed Budweiser as an official partner and sponsor of Major League Soccer and Los Angeles Galaxy and was the headline sponsor of the British Basketball League in the 1990s. Anheuser-Busch has also placed Budweiser as an official sponsor of the Premier League and the presenting sponsor of the FA Cup . In the early 20th century,
1444-424: Was changed to "America". Much of the text on the packaging was replaced with patriotic American slogans, such as E pluribus unum and "Liberty & Justice For All". Budweiser is licensed, produced and distributed in Canada by Labatt Brewing Company (also owned by AB InBev). Of the 15 Anheuser-Busch breweries outside of the United States, 14 of them are positioned in China. Budweiser is the fourth leading brand in
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