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23-643: As GM was sharing platforms and technology within their divisions, the Master Six was related to the Oldsmobile Model 30 with shared wheelbase and engine sizes. Buick had developed a market reputation as being a conservative luxury car, while the Cadillac and the Packard Six were more flamboyant, extravagant and expensive. The last Emperor of China Puyi bought two 1924 Master Six and started

46-597: A modest price. The top level choice for the longest Buick wheelbase of 129 inches was the Imperial Sedan Limousine for US$ 2145 ($ 37,624 in 2023 dollars ). The Master Six was Buick's high-end offering, above the Standard Six. It was also manufactured from knock-down kits at GM's short-lived Japanese factory at Osaka Assembly in Osaka, Japan . The Master Six was also sold with a junior model, called

69-629: A record in a Model 43. Retail prices listed were US$ 1,095 ($ 33,308 in 2023 dollars ) for either a touring sedan or 2-door roadster for customers who wanted something different from the Ford Model T . In 1921 the Model 43A returned, and was marketed as a larger, more upscale entry-level model to the Chevrolet, as management noticed that removing an affordable model affected overall sales at Oldsmobile dealerships, competing for customers who were buying

92-523: The Ford Model T starting in 1908. Pricing remained competitive with the touring sedan, roadster or coupe listed at US$ 1,325 ($ 22,634 in 2023 dollars ). The new cars had a shorter wheelbase but a larger engine than the previous Model 42. With a displacement of 224 cu in (3,671 cc), the four-cylinder produced 44 bhp (33 kW). The leather cone clutch had given way to a single-disk dry clutch and, in addition to wooden spoke wheels, there were also steel disk wheels as an option. In addition to

115-607: The GM A platform , shared with the Buick Standard Six and the Oakland Six , and the yearly changes were the result of a new business philosophy called planned obsolescence . The Model 30 was Oldsmobile mid-level product and introduced the flathead Oldsmobile straight-6 engine , while the Oldsmobile Model 43 with a four-cylinder engine remained the entry level product. When the top level Oldsmobile Light Eight , with

138-644: The Standard Six which was renamed in 1929 as the Series 116 and Series 121. Oldsmobile Model 30 The Oldsmobile Model 30 , which continued to be known as the Oldsmobile Six , was built from the 1923 through 1927. Each year it was built, it was given the suffix 30-A, 30-B, 30-C, 30-D and 30-E for the last year of production, all having been manufactured in Lansing, Michigan . General Motors used

161-541: The flathead Oldsmobile V8 engine was cancelled in 1923, the Oldsmobile Six became the top level vehicle. It replaced the Oldsmobile Model 37 introduced in 1917, and was replaced by the Oldsmobile F-Series introduced in 1928. In 5 years, 236,474 cars were built. The growing popularity of GM's brands, like Oldsmobile, contributed to becoming the largest automobile manufacturer when sales overtook

184-600: The Ford Motor Company during this time period. Coachwork for the various bodystyles were supplied by Fisher Body of Detroit, MI, and starting with the 1923 model year, all GM products adopted a shared appearance, with brand specific unique appearance features. The retail price had dropped considerably from previous years due to the popularity and affordability of the Ford Model T, with the top level sedan at US$ 1,095 ($ 19,582 in 2023 dollars ). The Model 30-A

207-519: The Series 121 and 129 in 1929 and Series 40 in 1930, after which all six-cylinder engines were dropped; all models of Buick were equipped with the new Straight 8 for 1931. Buick's special order catalog was more modest than the Cadillac Series 341 , but it did benefit from the specialized bodies made by Fisher Body which gave the Buick customer the same attention to style and refinement but at

230-546: The interrupted production of the Model 43 as Oldsmobile was promoted as a higher content product. It was also known as the "Oldsmobile Four" and competed with the Chevrolet Series H as an entry-level model until GM bought Chevrolet. It was the junior level product to the upscale Oldsmobile Light Eight . It was Oldsmobile's last four-cylinder car until 1977 with the Oldsmobile Starfire . The Model 43

253-474: The open roadster and touring car versions, the Model 43A was also available as a 2-door coupé and 4-door sedan with a closed interior. Production was continued in 1922, but the engine output fell to 40 bhp (30 kW). As Chevrolet found its place in the market as GM's entry-level product with the Chevrolet Series FA in 1917, Oldsmobile management focused on larger and more upscale cars as

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276-485: The passenger compartment and the handbrake and gearshift now centrally located inside the passenger compartment. 3,500 Model 43s were manufactured in 1915 and 1916, and due to the introduction of the Chevrolet Series 490 , the Model 43 was replaced by the Oldsmobile Model 53 that had been introduced in 1913, pushing Oldsmobile upscale. Amanda Preuss drove coast to coast on the Lincoln Highway in 1916, setting

299-460: The passenger compartment, while previous generations installed these controls on the outside right of the vehicle, allowing the driver to enter from either the right or left front doors, and the steering wheel was now installed on the left side for the first time. The Model 30-B was for a brief time the only Oldsmobile offered for 1924 due to the 4-cylinder and 8-cylinder models being temporarily discontinued, and remained mechanically unchanged from

322-426: The previous year. A 2-door Brougham joined the bodystyles offered. The Model 30-C offered a modernized radiator, and the formerly nickel plated radiator surround was changed to chrome. Some optional features on previous models became standard items. Coachwork continued to be offered by Fisher Body who was the primary supplier of all GM products at this time, and Duco automotive lacquer paint, introduced by DuPont

345-635: The radiator grille adopted a scalloped look that blended into the top of the engine cover which differed from both Oldsmobile and Cadillac sedans of the same year and was only offered from 1925 until 1928. It shared a similar appearance on all Packard products that first appeared in 1904 on the Packard Four , and the recently introduced Chrysler Imperial . Buick named their six-cylinder cars "Buick Six" from 1916 through 1924, and in 1925, divided them into Standard Six and Master Six. The Master Six used Series 121 and 129 designations in 1929 initially to denote

368-509: The standard wooden spokes, with optional wire spokes or solid steel discs. The Model 30-E offered a larger engine at 185 cu in (3,031 cc), and for the first time drum brakes were offered on all four wheels, while previous generations only offered drum brakes on the rear wheels. Eleven body styles were offered in open and closed configurations with prices starting at US$ 875 ($ 15,348 in 2023 dollars ) to US$ 1075 ($ 18,856 in 2023 dollars ). Oldsmobile Model 43 The Model 43

391-470: The trend of being China's most popular car. To promote its durability, Buick President Harry H. Basset had a Touring Sedan driven around the world via a dealer-to-dealer network, where each location was responsible for driving the car to the next destination and having the log book signed for authenticity. 1927 saw the introduction of the Gothic Goddess hood ornament on all Buick products. The top of

414-437: The wheelbase dimensions, then renamed the Series 40 in 1930. All were powered by the overhead valve Buick Straight-6 engine , with multiple body styles, and starting in 1926 used the newly established GM B platform , which it shared with Oldsmobile L-Series . Coachwork continued to be offered by Fisher Body who was the primary supplier of all GM products at this time, and Duco automotive lacquer paint, introduced by DuPont

437-521: Was an entry-level four seat passenger car produced by GM's Oldsmobile Division in 1915 and 1916, then again in 1921 and 1922. It replaced the Model 42 also known as the "Baby Olds", while the most significant improvement was a longer wheelbase shared with the Buick Series C . Until GM assumed control of Chevrolet in 1917, the previous Model 42 and the Model 43 were GM's entry-level cars which led to

460-401: Was equipped with a side-valve, in-line 169 cu in (2,769 cc) six-cylinder engine developing 42 bhp. The Model 30 had a wheelbase of 110 in (2,794 mm) and was offered as a touring car , roadster, closed body sedan, and landaulet. It offered a technical advancement that was well received in that the handbrake lever and the gearshift were now installed in the center of

483-406: Was equipped with a side-valve, in-line 192 cu in (3,146 cc) four-cylinder engine developing 30 bhp. The Model 43 had a wheelbase of 121 in (3,084 mm) and was offered as a touring car for 1915 and a 2-door roadster, with very little change for 1916. One advancement that was introduced on all Oldsmobiles for 1915 was the relocation of the steering wheel to the left side of

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506-447: Was the first quick drying multi-color line of nitrocellulose lacquers made especially for the automotive industry . Roadsters and touring sedans had the ability to fold the windshield forward on top of the cowl for open air driving. The 255 cu in (4.2 L) engine used in 1925 was increased in size to 274 cu in (4.5 L) for 1926 through 1928. Displacement was increased again to 309 cu in (5.1 L) for

529-409: Was the first quick drying multi-color line of nitrocellulose lacquers made especially for the automotive industry. The Model 30-D offered a rounded hood and forward bulkhead ahead of the windshield, and for the first time, a two-tone paint option was offered. Mechanically it remained unchanged from previous years, and a 4-door landaulet bodystyle was offered. The wheels were now offered as a choice of

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