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57-649: The GMC Syclone, Typhoon, and Sonoma GT were built by GMC and PAS ( Production Automotive Services ) of Troy, Michigan , and sold through dealerships. At the time it was introduced, the Syclone was the fastest stock pickup truck being produced in the world. Auto magazines compared its acceleration favorably to a variety of sports cars including the Chevrolet Corvette and—in a memorable comparison test in Car and Driver magazine —a Ferrari 348 ts . The Syclone features

114-604: A potato chip brand, sponsored the car, Marlboro sponsored the drivers' helmets. Marlboro sponsored the EuroBrun team in 1988 . The ER188 , driven by Oscar Larrauri , Stefano Modena and Gregor Foitek , featured the Marlboro logo on the helmets of the drivers, as well as the Marlboro logo and name on the side of the cars. Marlboro sponsored the Fittipaldi Automotive team in 1981 . The Marlboro logo

171-434: A "make us an offer" basis. Lucky purchasers managed to get hold of one for a few thousand dollars under their market value. In 2009, a poor-condition GMC Syclone was scrapped under the U.S. federal government Car Allowance Rebate System (colloquially known as "cash for clunkers"), despite being highly collectible. There were two special-edition 1991 Syclones offered by third parties: The special-edition Marlboro Syclone

228-409: A 4-wheel anti-lock braking system . With this engine, the Syclone produces 280 hp (209 kW) and 350 lb⋅ft (475 N⋅m) of torque. The Syclone, when new, was capable of accelerating from 0–60 mph (0–97 km/h) in 5.3 seconds and could do a quarter-mile run in 13.4 seconds at 98 mph (158 km/h) according to Car and Driver 's comparison test. The Syclone and Typhoon's gauge cluster

285-444: A 4.3L turbocharged V6 engine with an automatic transmission and an AWD (all-wheel drive) driveline and 4-wheel anti-lock brakes. Both the Syclone and Typhoon trucks feature a Mitsubishi TD06-17C 8cm² turbocharger and Garrett water/air intercooler attached to a 4.3L LB4 V6 engine featuring upgrades that included hypereutectic pistons, nodular iron main caps, upgraded head gaskets, intake manifolds , exhaust manifolds , and

342-434: A 48 mm (1.9 in) twin-bore throttle body from the 5.7L Chevrolet small-block engine . All Syclones and Typhoons used the 4L60 4-speed automatic transmission . A BorgWarner 4472 all-wheel-drive transfer case splits torque with 35% of power going to the front and 65% of power to the rear wheels. Both trucks featured sport modifications to the standard suspensions. The Syclone was the first production truck to receive

399-493: A built-in halon fire suppression system, water-cooled brakes, and color-matched leather interior to the exterior paint scheme. The bed has a multi-piece tonneau cover that folds with the tailgate in the fashion of an accordion to reveal the fuel cell, batteries, and halon canister mounts. The PPG Syclone was retired to the GM Heritage Collection where it was stored and occasionally taken out for car shows until it

456-499: A dealership. It is alleged that not many employees knew of the lottery to purchase one of the Saudi Syclones, so almost everyone who entered got the chance to buy one, which upset a lot of GM employees in various other divisions who felt they missed out. The remaining 69 trucks were distributed throughout Europe for sale where a small number ended up in a German compound for sometime. GMC, desperate to be rid of them, sold them on

513-559: A longer period of time. The Marlboro 2.0 packs are mainly available in Europe and some parts of Africa, Asia and Latin America, but not in the US, Canada and Australia (due to plain packaging ) and New Zealand. In 2015, Philip Morris announced they would introduce a "Firm Filter" to their Marlboro Red, Gold, Silver Blue, Ice Blast and White Menthol variants. Philip Morris managing director for

570-529: A modern-day dimension to the Marlboro Man. The image of Marlboro is very rugged, individualistic, heroic. And so is this style of auto racing. From an image standpoint, the fit is good. Marlboro is known for its association with motor racing . This started in the 1972 season with the sponsorship of the Formula One team BRM . The first win for a Marlboro-sponsored Formula One car was achieved at

627-400: A women's cigarette, based on the slogan "Mild As May". However, as early as 1885, a brand called "Marlborough" was already being marketed as a "ladies' favorite" by Philip Morris & Co. Shortly before World War II , the brand's sales stagnated at less than 1% of tobacco sales in the US and was briefly withdrawn from the market. After the war, Camel , Lucky Strike and Chesterfield were

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684-522: Is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria ) within the United States and by Philip Morris International (PMI, now separate from Altria) outside the US. In Canada, a separate product using the Marlboro brand is owned and manufactured by Imperial Tobacco Canada , while the international product is distributed in Canada by a unit of PMI under

741-508: Is the same one as used in the Pontiac Sunbird Turbo, which was discontinued in 1990, one year before the Syclone was introduced. The 1991 Syclone was only available in black. For the upcoming 1992 production, a wider range of colors was to be offered; however, the Syclone was cancelled before full production could begin. In total, 2,998 Syclones were built. Out of the 2,998, only three were built in 1992. The first 1992 Syclone

798-609: The 1972 Monaco Grand Prix by Jean-Pierre Beltoise driving for the BRM team. In 1973 and 1974 , the cigarette giant backed the Frank Williams Racing Cars team, whose cars were registered as Iso-Marlboro . In the 1974 season, Marlboro became associated with the McLaren team. The team won their first World Constructors' Championship as well as first World Drivers' Championship (for Emerson Fittipaldi ) in

855-472: The 1986 Portuguese Grand Prix , Keke Rosberg 's car was painted yellow and white rather than red and white, to advertise Marlboro Lights. Marlboro also sponsored Scuderia Ferrari 's drivers since the 1973 season (the brand appeared only on helmets and suits) but only in 1984 Marlboro became a minor sponsor on Ferrari's Formula One cars . Until then, Enzo Ferrari allowed only technical suppliers brands to appear on his team cars. In 1993 , Marlboro became

912-525: The 2005 Bahrain Grand Prix the cars sported black nosecones as a sign of mourning for Pope John Paul II . In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro until 2011. This agreement came at a time when tobacco sponsorship had become wholly banned in the European Union and other F1 teams ended their relationships with tobacco companies. In reporting

969-691: The 2009 Grand Prix motorcycle racing season they were only allowed to brand the bikes at one round, in Qatar at the Losail International Circuit , using the barcode in other races. The controversial barcode design was then removed by Ducati for the start of the French motorcycle Grand Prix in the 2010 season . In January 2011 the Ducati Team presented a new logo which was regarded as a subliminal advertisement for Marlboro, evocating

1026-641: The BMS Scuderia Italia team from 1988 until 1992 , when Chesterfield became their main sponsor. The livery was similar to the Ferrari and Alfa Romeo ones. The Marlboro logo was displayed on the front and side of the cars and on the drivers' helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was removed. Marlboro sponsored the Arrows F1 (by the time known as "Footwork" ) team in 1994 . While Ruffles ,

1083-539: The Hondas entered by Team Pileri (from 1992 to 1995), Pons Racing (in 1993 ) and Erv Kanemoto 's team (in 1997 and 1998) who achieved the 1997 250 cc World Championship with Max Biaggi . The Yamaha works team was again associated with Marlboro between 1999 and 2002 . Marlboro sponsored the Ducati Corse MotoGP team from 2003 . Casey Stoner took his first MotoGP title in 2007 . As of

1140-538: The Indianapolis 500 race on May 24, 1992, with the only modification being a sticker package. One of these Indy trucks was later converted into the PPG Syclone Pace Truck (though it was not the official pace car ) with significant modifications to be used on the track, including a multi-colored silver, magenta, and aqua paint scheme, and a molded in light bar in the roof, a racing fuel cell ,

1197-565: The Minardi team in 1995 . The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was replaced with a barcode. Marlboro sponsored the Onyx Grand Prix team in 1989 and 1990 . The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring

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1254-456: The Drivers' Championship all but one year from 1984 to 1991 . After the departure of Ayrton Senna at the end of the 1993 season, Marlboro McLaren never won a race again. Marlboro ended their sponsorship of the team at the end of the 1996 season, which ended the red and white McLaren livery. McLaren was sponsored by West from the start of the 1997 season onwards. McLaren and Marlboro had

1311-556: The Indy racing team and pit crew with a VIP access and tours, pit passes, photo session with the Marlboro Indy team, and a prize pack full of various Marlboro apparel.  After the raffle had taken place and the trucks claimed by the winners, Phillip Morris had each truck delivered to an allocated dealership nearest to each winner’s residence. The winners were responsible for luxury taxes and fees. Three Indy Syclones were used at

1368-463: The Marlboro livery in various ways to comply with regional anti-tobacco sponsoring laws which were in place in countries like France, the UK and later Germany. The Marlboro logo was removed completely or replaced with a white space from 2000 to 2004 (The Ferrari cars had white spaces over Marlboro occasionally in 1998 and 1999 ), changed to a "bar code" from 1994 to 1999 and in 2005 and 2006 , or

1425-448: The Saudi Syclones. Not all of the exported Saudi Syclones were sold immediately overseas. Out of the 113 Saudi Syclones, 31 trucks remained unsold and were eventually brought back to the United States. Rather than selling the 31 trucks to the public, GMC set up a lottery where employees could enter their name to be drawn to have the chance at purchasing a Saudi Syclone as a significantly reduced price ($ 12,500) and had to take delivery through

1482-580: The Scuderia Ferrari presented a new logo for its racing team. This logo is considered by an F1-website as an advertisement for Marlboro, evocating the top-left corner design of a Marlboro cigarettes pack. In June 2011, Ferrari extended its partnership with Marlboro through to the end of 2015, despite cigarette advertising being banned in the sport. The deal has been subsequently renewed for three more years, through 2018. In February 2018, Philip Morris renewed their partnership deal with Ferrari until

1539-643: The UK and Ireland, Martin Inkster, said that the Firm Filter technique was added to "offer quality you can feel and it is a cleaner way to stub out your cigarette". In January 2023 the US Food Drug Administration approved of marketing around the U.S. for multiple Marlboro Vape Heatsticks, Sienna Heatstick, Amber Heatstick & Bronze Heatstick. In the 1920s, advertising for the cigarette

1596-557: The UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used. In April 2008, Marlboro displayed explicit on-car branding on Ferrari for the last time, then permanently replaced with a variety of barcodes in place of it. Since then, there were calls from leading health officials, the European Commissioner for Health and influential doctors for a review of the subliminal advertising contract Marlboro has with Advertising Guerrilla and Ferrari , due to

1653-630: The best-selling brand of tobacco in the world. In order to comply with a 2006 court ruling in United States v. Philip Morris USA, Inc., et al. , Philip Morris (and all other cigarette companies) are now prevented from using words such as "Lights", "Ultra-Lights", "Medium", "Mild", or any similar designation that may yield an impression of being safer than regular full flavored cigarettes. Thus Marlboro and other cigarette companies use only color-coding instead; for example, Marlboro Lights are now called Marlboro Gold Pack. Philip Morris responded to

1710-539: The cigarette brand sponsored the Yamaha 500 cc works team, which was managed by Agostini until 1989 and then by Kenny Roberts until 1996. During that period, the Japanese bikes won six World Championships and, as a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available. In the 1990s, Marlboro's livery also appeared on other bikes, especially

1767-710: The cowboy, later known as the Marlboro Man . From 1963, the television advertisements used Elmer Bernstein 's theme from The Magnificent Seven . Over the years, Philip Morris has made many billboard, poster and magazine adverts. Philip Morris also made various sports-related billboards, stickers and other memorabilia throughout the years, mainly promoting the Marlboro brand via its McLaren and Ferrari teams partnerships in places like Russia and Monaco. Through licensees, Philip Morris sells various merchandising products, such as lighters, ashtrays, sunglasses and other accessories, which are sometimes given away to

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1824-527: The deal, F1 Racing magazine judged it to be a "black day" for the sport, putting non-tobacco funded teams at a disadvantage and discouraging other brands from entering a sport still associated with tobacco. The magazine estimated that in the period between 2005 and 2011, Ferrari received $ 1 billion from the agreement. Depending on the venue of races and the particular national laws, the Marlboro branding became largely subliminal in most countries. In mid-2006, special "racing editions" of Marlboro Red were sold in

1881-458: The end of 2021. While the logo, which has been in place since 2011, has been removed on this year's car. Before 2018 Japanese Grand Prix , Ferrari launches their revised SF71H livery featuring PMI's Mission Winnow brand. Marlboro had provided financial support to many racing drivers, the most illustrious of whom are Alain Prost , Ayrton Senna and Mika Häkkinen . From 1970 until the mid-1990s,

1938-423: The first season of the partnership between McLaren and Marlboro. The team won another drivers title in 1976 for James Hunt . Following that, the partnership went through a dry patch until Ron Dennis 's Project Four Organization took over the team in 1981 . Marlboro-sponsored McLaren triumphed Formula One for much of the 1980s and early 1990s, with Niki Lauda , Alain Prost and Ayrton Senna between them winning

1995-516: The implications of influencing the purchase of cigarettes with possible subliminal advertising, as no tobacco products can be promoted in sporting events in Europe. The Ferrari team claimed the barcode was part of the car design, not an advertising message. The controversial barcode design was removed by Ferrari for the start of the Spanish Grand Prix in the 2010 season , but the barcode remained on drivers' team gear. In January 2011,

2052-459: The logos of the cigarettes could be present on the combinations of the drivers if they were not present on the cars. Marlboro has also sponsored many grand prix races up until 2005. Marlboro also sponsored a multitude of other, smaller teams in Formula One. It was the main sponsor of Alfa Romeo F1 Team between 1980 and 1983 , although unable to match up to its pre-war and 1950s heyday,

2109-530: The longest sponsorship deal between a team and its title sponsor in Formula One history, which lasted for 23 consecutive seasons ( 1974 – 1996 ). Over the years, McLaren altered the Marlboro livery to comply with regional anti-tobacco sponsorship laws which were in place in countries like France , the UK and later Germany . The Marlboro logo was replaced by a chevron in 1974 , with a barcode in 1984 and 1985 and from 1987 to 1992 or with "McLaren" in 1986 and from 1991 to 1993 and 1994 to 1996 . At

2166-442: The main sponsor (surpassing Goodyear , and making that Ferrari painting the car's high air boxes were painted red and white), eventually becoming the title sponsor in 1997 when the team was officially renamed as "Scuderia Ferrari Marlboro" . Marlboro remained Ferrari's title sponsor until the 2011 European Grand Prix and the main sponsor until the end of the 2017 season. Over the years, Ferrari, just like McLaren, had to alter

2223-481: The name "Rooftop". Marlboro's largest cigarette manufacturing plant is located in Richmond , Virginia . In 1847, the family of British tobacconist Philip Morris opened a shop on Bond Street , London, selling tobacco and rolled cigarettes. After Philip's death in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street , London, from which

2280-411: The name was taken. A New York subsidiary was opened in 1902 to sell many of its cigarette brands. The name '"Marlboro"' was registered in the US in 1908 although no cigarette was marketed under this name until 1923. In 1924, the brand was launched. They were first marketed as "America's luxury cigarette" and were mainly sold in hotels and resorts. Around the 1930s, it was starting to be advertised as

2337-439: The nicotine in tobacco, allowing for more efficient delivery. Marlboro kept this process secret for many years, as freebasing is the same process used to produce crack cocaine from normal cocaine. Some experts have called the product that Marlboro sold "crack tobacco." In the late 1960s, Marlboro "Longhorn 100's" were introduced. Although color-coded with gold, they were full flavor cigarettes, not lights. In 1972, Marlboro became

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2394-400: The only common cigarettes. After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men's cigarette in order to fit a market niche of men who were concerned about lung cancer while also concerned with masculinity if they smoked a filtered cigarette usually marketed to women. The Leo Burnett advertising agency solved

2451-539: The originally black Syclones took place. All ten of the Marlboro Syclones were among the 2,995 Syclones built in 1991 and started life as a standard black production Syclone. Marlboro Syclone custom features include: The ten grand prize winners of the Marlboro Sweepstakes not only won a 1991 GMC Syclone Marlboro Edition truck, but were treated to an all-expenses-paid day of racing alongside

2508-425: The popularity of Pall Mall , the number three brand, by pushing Marlboro Special Blends, a lower-priced cigarette. In 2013, Philip Morris International introduced "Marlboro 2.0" . The pack design was changed; the dark red was replaced with a lighter red, the "Marlboro" and Philip Morris logo became ribbed and transparent, and around 2017 a special "Smart SEAL" was introduced to keep the stored cigarettes fresh for

2565-459: The problem by a new style of advertising that dispensed with copy and created a visual personality for the brand. Marlboro ads now featured masculinity. The Marlboro Man was a sea captain, gunsmith, athlete and cowboy. Part of Marlboro's rise in market share was its ability to produce "milder, more aromatic, sweeter, and less harsh" cigarettes by adding ammonia to the tobacco. Further usage of diammonium phosphate allowed Marlboro to free base

2622-596: The target group as part of marketing promotions. In 1983, the campaign "Marlboro Adventure Team" was launched in Germany, in which purchasers of the brand could apply to win a trip to the USA to live like the "Marlboro Man", as well as a plethora of different clothing items and accessories. According to Ellen Merlo, vice president of marketing services at Philip Morris, quoted in a 1989 Marlboro advertisement: We perceive Formula One and Indy car racing as adding, if you will,

2679-458: The team only achieving one pole position, one fastest lap and four podium finishes. In 1984 the Italian clothing brand Benetton took over Alfa Romeo's livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985 . The Marlboro logo was replaced with a barcode at certain races, due to tobacco or alcohol sponsorship bans in place. Marlboro sponsored

2736-496: The text was removed while keeping the chevron with the driver's name ( 1993 ) and in the team member clothing, the Marlboro logo became a white square with a red stripe above with the driver's written name from the 1980s until 1996 . The team used a special livery for the 2001 Italian Grand Prix in remembrance of the September 11 attacks in the US; both cars ran without any sponsorship livery and sported matte black nose-cones. In

2793-761: Was auctioned at Barrett Jackson in 2009, selling for $ 66,000. It is now privately owned, with its last location known to be in Colorado. Production Automotive Services Too Many Requests If you report this error to the Wikimedia System Administrators, please include the details below. Request from 172.68.168.226 via cp1108 cp1108, Varnish XID 251853976 Upstream caches: cp1108 int Error: 429, Too Many Requests at Thu, 28 Nov 2024 10:53:35 GMT Marlboro (cigarette) Marlboro ( US : / ˈ m ɑː l ˌ b ʌr oʊ / , UK : / ˈ m ɑːr l b ər ə , ˈ m ɔː l -/ )

2850-469: Was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was replaced with a barcode. Marlboro sponsored the Spirit Racing team in 1983 and 1984 . The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. From 2005 to 2007, GP2 Series team ART Grand Prix

2907-509: Was displayed on the helmets of the drivers. Marlboro sponsored the Forti F1 team in 1995 and 1996 . The logo was displayed on the top side of the car, as well as on the helmets of the drivers. Marlboro sponsored the Merzario team from 1977 until the team's collapse in 1979 . The Marlboro logo were displayed on the front, side and on the drivers helmets. Marlboro sponsored

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2964-535: Was forbidden, the Marlboro logo was replaced with a barcode, but the Chevron logo was retained. Marlboro sponsored Team Rebaque in 1979 . The Marlboro logo was displayed on the front and side of the cars and on the drivers helmets. In some races where explicit tobacco sponsoring was forbidden, the Marlboro logo was removed. Marlboro sponsored the Rial Racing team in 1988 and 1989 . The Marlboro logo

3021-493: Was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market. To this end, the filter had a printed red band around it to hide lipstick stains, calling it "Beauty Tips to Keep the Paper from Your Lips". The red and white package was designed by designer Frank Gianninoto. The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett . The proposed campaign

3078-627: Was sponsored by Marlboro. The Marlboro logos were prominently shown on the car in the 2005 and 2006 seasons , but in 2007 the team only sponsored the brand on the rear wing. In countries where the sponsoring of tobacco was forbidden, the Marlboro logos were replaced with a barcode. Marlboro entered the Grand Prix motorcycle racing in the seventies as personal sponsor of riders like Giacomo Agostini , Angel Nieto and Jarno Saarinen . In 1976 , Marlboro backed Agostini's team, who raced MV Agusta bikes with little factory support. Since 1983 ,

3135-472: Was the grand prize for the ten winners of The Marlboro Racing '92 Contest. To enter the sweepstakes, a form was filled out which included a questionnaire. All ten trucks were provided to American Sunroof Company (ASC), by Shinoda Design Associates, Inc., in conjunction with Phillip Morris, Inc. With the help of Larry Shinoda , designer of the Corvette Stingray and Boss Mustang, a transformation of

3192-436: Was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually gave the green light. Marlboro's market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with

3249-547: Was used for DOT crash testing while the remaining two are privately owned. During the 1991 Syclone production, roughly 150 Syclones were officially exported by GMC. Out of the 150 trucks, there were an estimated 113 destined for resale in the Middle East and were modified with a metric dash cluster, leaded fuel chip, and a resonator in place of the catalytic converter . These 113 trucks were shipped to Saudi Arabia to be sold as export sales. These 113 trucks were known as

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