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53-473: The fountain was donated to the city of Copenhagen by the Carlsberg Foundation on the occasion of the brewery's 50-year anniversary. It was originally supposed to be located in the main town square outside city hall, but it was decided instead to build it near the Øresund in its current location near Kastellet ("The Citadel"). It was designed by Danish artist Anders Bundgaard , who sculpted

106-647: A 9th-century Skaldic poem recorded in the 13th century Prose Edda , and in Ynglinga saga as recorded in Snorri Sturluson's 13th century Heimskringla . According to Ynglinga saga , the Swedish king Gylfi promised Gefjun the territory she could plow in a night. She turned her four sons into oxen , and the territory they plowed out of the earth was then thrown into the Danish sea between Scania and

159-464: A UK government pledge that no single can should contain more than four units. The change, a reduction either in the size of the can from 500mL to 440mL, or the alcoholic strength of the beer, was considered for implementation in 2015. Both changes were made; the cans have since been reduced to 440 mL, and the ABV reduced from 9% to 8%, then another drop to 7.5%. In 1901, at brewer Carl Jacobsen's initiative,

212-619: A business trip to Edinburgh, Scotland . They were married in Copenhagen on 24 September 1874. Ottilia was the daughter of the Danish grain merchant Lorents Konrad Carl Stegmann (aka Conrad Stegmann) and Margrethe Louise Marie née Brummer. She was almost as famous as Jacobsen within the contemporary arts community in Denmark. They were the parents of nine children born between 1875 and 1890. Jacobsen became an extraordinary member of

265-558: A new joint venture with Chongqing Brewery and Chongqing Light Textile Holding. Chongqing Light Textile Holding is a major shareholder of Chongqing Brewery. The joint venture, to be called Chongqing Xinghui Investment Co., Ltd, would operate twelve breweries in China in Chongqing , Sichuan , Guangxi , Guizhou and Hunan . Chongqing Brewery would contribute five breweries and Chongqing Light Textile Holding would contribute seven breweries to

318-572: A result of the takeover of Scottish & Newcastle , Carlsberg controls the San Miguel brand in the UK. The UK competition and Markets Authority approved the merger of Carlsberg UK and Marston's PLC . The new company will be based in Wolverhampton, England and known as Carlsberg Marston's Brewing Company, with Carlsberg taking a 60% share in the new company. The merger is due to be completed by

371-588: A thank-you letter Churchill called the drink "Commemoration Lager". In Denmark the drink was called Påskebryg  ("Easter Brew"), but the Easter Brew has since been replaced by a weaker beer ( Carls Påske ). For the British market Carlsberg called the drink Special Brew, and production was started in Northampton in the 1950s. At 7.5% alcohol (previously 9%, then 8% for a short time), Special Brew

424-475: A wide range of imported international beer brands, including Hoegaarden, Stella Artois, Budweiser, Grimbergen, and Beck's. However, CBMB sold off its subsidiaries and focused on growing the Carlsberg Group brand. On 13 November 2024, managing director Stefano Clini announced the new RM343 million facilities in the brewery that is aimed at improving sustainability and increasing productivity efforts. In

477-590: Is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen , the company's headquarters is in Copenhagen , Denmark . Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation . The company's flagship brand is Carlsberg (named after Jacobsen's son Carl ). The company employs around 41,000 people, primarily in Europe and Asia. Carlsberg is currently

530-669: Is also seen in the feature films Jeg elsker en anden (1946), Mor bag rattet (1965), and Min søsters børn vælter byen (1968). Scholar Hilda Ellis Davidson comments that "some of the power of the old tale of Gefjon, creator of the islands, has been superbly expressed in the great fountain at the water's edge in Copenhagen, depicting her ploughing through the sea in a cloud of rising spray with her giant beasts." 55°41′22″N 12°35′51″E  /  55.68944°N 12.59750°E  / 55.68944; 12.59750 Carlsberg Group Carlsberg A/S ( / ˈ k ɑːr l z b ɜːr ɡ / ; Danish: [ˈkʰɑˀlsˌpɛɐ̯ˀ] )

583-607: Is headed by Michael Norgaard Jensen, Managing Director. Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia) was incorporated in December 1969 and began brewing Carlsberg Green Label locally in 1972. It is located in Shah Alam , Selangor . Since then, the brand has become one of the leading beer brands with more than a 50% share of the Malaysian market. It manufactures and distributes beer, stout, and other beverages mainly in

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636-485: Is part of a group of strong lagers that are termed "super-strength" in the UK and malt liquor in the USA. This beer is often associated with street alcoholics. A single can (440mL) of Special Brew contains 3.5 units of alcohol (previously 4.5 units) whilst the maximum recommended daily intake for a man is two units. In January 2015, it was reported that Carlsberg would reduce the units per can to less than four, in line with

689-934: Is sold as a 'strong' beer with 7.5% alcohol by volume. Strong beers dominate the Indian market, estimated in 2008 to total approximately 17 million hectolitres with over a 72% share. Carlsberg is available in most states of India, with five operational breweries in: Alwar (Rajasthan), Aurangabad (Maharashtra) both of which started in the summer of 2008, the former Hacke-Beck brewery in Paonta Sahib (Himachal Pradesh) where brewing commenced in July 2007, Kolkata (West Bengal) opened in September 2009, Patna Brewery (Patna) opened for brewing in 2014, Dharuhera Brewery opened on 7 May 2013, and Hyderabad (Telangana) opened in December 2010. Carlsberg India Pvt. Ltd. currently employs over 700 people and

742-493: Is still used in other markets such as the UK and Sweden. Special Brew is a strong lager brewed only in Denmark, Sri Lanka and the United Kingdom. It was initially brewed by Carlsberg to commemorate a visit to Denmark by Winston Churchill in 1950. The flavour incorporates "cognac flavours among its tasting notes" as Churchill was partial to brandy. In May 1951 two crates were delivered to Churchill's London home. In

795-684: Is the Polish subsidiary of the Carlsberg Group. Carlsberg acquired 100% control of the Okocim Group, which included the Okocim Brewery , in 2004. The subsidiary owns four brewing plants and employs a staff of 1,250. It is the third largest brewing company in Poland with a 14.4% market share . Brands include Harnaś, Kasztelan , Okocim , Piast , Somersby and Carlsberg. Žatecký Pivovar has been owned by Carlsberg since 2014. Previously, it

848-1250: The Aldaris Brewery in Riga, Latvia , in 2008. The brewery was founded in 1865, and produces Aldaris brand beers. Carlsberg Sweden (Sverige) is based in Stockholm , and owns the Falcon Brewery in Falkenberg , and the Ramlösa mineral water bottling facility in Helsingborg . Carnegie Porter, a 5.5% abv Baltic porter , along with the Pripps and Falcon brand lagers, are brewed in Falkenberg. Norway brands include: Arendals, Dahls , Frydenlund , Nordlands, Ringnes and Tou . Other European brands include: Birrificio Angelo Poretti (Italy), Feldschlösschen (Switzerland), Holsten (Germany), Jacobsen (Denmark), Karhu (Finland), Kronenbourg (France), Super Bock (Portugal) and Tetley (UK). As

901-607: The Israel Beer Breweries in Ashkelon produces Carlsberg and Tuborg . Carlsberg and Tuborg were launched on the Israeli market in 1992. Initially they were imported from Copenhagen, but in 1995 local production began at a greenfield brewery. The brewery is situated above a large underground aquifer Carlsberg is the flagship beer brand in Carlsberg Group's portfolio of 155 brands. It is a 5% abv pilsner beer (In

954-565: The Ny Carlsberg Glyptotek in central Copenhagen. The companies were merged and run under Carl's direction in 1906 and remained so until his death in 1914. Jacobsen set up the Carlsberg Laboratory in 1875, which worked on scientific problems related to brewing. It featured a Department of Chemistry and a Department of Physiology. The species of yeast used to make pale lager , Saccharomyces carlsbergensis ,

1007-449: The swastika , the use of which was discontinued in the 1930s because of its association with political parties in neighboring Germany . Jacobsen's son, Carl Christian Hilmar Jacobsen, opened a brewery in 1882 named Ny (New) Carlsberg forcing J.C. Jacobsen to rename his brewery Gamle (Old) Carlsberg. Carl Jacobsen was an avid art collector. With his fortune he amassed an art collection first housed privately, but since 1897 housed public in

1060-402: The 6th largest brewery in the world based on revenue. Carlsberg was founded by J. C. Jacobsen , a philanthropist and admirer of science. The first brew was finished on 10 November 1847, and the export of Carlsberg beer began in 1868 with the export of one barrel to Edinburgh , Scotland . Some of the company's original logos include an elephant, after which some of its lagers are named, and

1113-591: The Architect Professor J. L. Dahlerup created a tower resting on four elephants carved in granite from the Danish island of Bornholm . Jacobsen's inspiration was the obelisk supporting an elephant on the Piazza della Minerva in Rome. The four elephants each bear the initial of one of Carl Jacobsen's children: Theodora, Paula, Helge and Vagn. This became known as The Elephant Gate and is a landmark entrance to

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1166-518: The Carlsberg pilsner also saw the reintroduction of the Art Nouveau -style logo that has been used nearly unmodified since 1904, and later became the logo of the entire company. It was designed by Thorvald Bindesbøll . In Denmark, the beer is often known as Hof ( court ) due to its Royal Warrant . This nickname was adopted into the brand in 1931 but discontinued in Denmark in 1991. The term

1219-579: The Carlsberg visitors Centre is the Jacobsen House Brewery, a micro brewery creating the Jacobsen speciality range of hand-crafted beers. The entry ticket includes a free drink at the bar. Visit Carlsberg is located a five-minute walk from the Carlsberg train station. Carlsberg's tagline "Probably the best lager in the world" was created in 1973 by Tony Bodinetz at KMP for the UK market. It began to appear in company corporate ads around

1272-818: The Dali Brewery in Yunnan province. At the time, the Dali Brewery was the largest beer brewery in Yunnan. In 2004, Carlsberg became a major shareholder in Lhasa Brewery in the Tibet Autonomous Region . At 3,700 metres above sea level, Lhasa Brewery is believed to be the highest altitude brewery in the Carlsberg Group. In 2008, Carlsberg sold its remaining interest in the Shanghai brewery to Tsingtao Brewery. In August 2011, Carlsberg announced

1325-753: The Philippines, Carlsberg beverages have been produced by Asia Brewery since 1982 in Cabuyao , Laguna . A television ad for Carlsberg beer in 1987 was criticized by the Movement Against Deceptive Advertising (MADA) for depicting the product as imported original Carlsberg beer from Denmark. In Indonesia, Carlsberg is produced and distributed under a licensing agreement with Delta Djakarta , producer of Anker and San Miguel. San Miguel Brewery co-owned Delta Djakarta through 58.33% stock. In January 2013, Carlsberg announced

1378-654: The Photos Photiades Breweries, and in 1966 Carlsberg beer was brewed for the first time outside Denmark at the Photiades breweries in Cyprus. The first brewery to be built outside Denmark was in Blantyre, Malawi in 1968. Carlsberg merged with Tuborg Breweries in 1970 (but backdated to 1969) forming the "De forenede Bryggerier" (United Breweries AS), and merged with Tetley in 1992. Carlsberg became

1431-611: The Royal Danish Academy of Sciences and Letters, which managed the Carlsberg Laboratory as well as supporting scientific research within the fields of natural sciences, mathematics, philosophy, the humanities and social sciences in Denmark. Because of a conflict with his son Carl, Jacobsen's brewery was left to the Foundation upon his death in 1887. The first overseas license for brewing was given to

1484-539: The Russian Federal Agency for State Property Management . The Uzbek government claimed the subsidiary owed $ 4.6 million in taxes from unreported revenue. Lower courts also claimed that Carlsberg illegally produced 1.6 million litres of beer from 2008 to 2010. For these reasons, in March 2012, Carlsberg suspended production at its Uzbek plant and asked its employees to take an unpaid leave. In late 2012,

1537-407: The UK, it previously had 3.8% abv but reduced to 3.4% abv, cited as being due to an increase in duty tax and is now branded as Carlsberg Danish Pilsner.) with a global distribution to 140 markets. It is also known as Carlsberg Lager, Carlsberg Beer and Carlsberg Pilsner. It was first brewed in 1904, and was created by Carl Jacobsen , son of Carlsberg's founder J. C. Jacobsen . The introduction of

1590-987: The Uzbek Court declined Carlsberg's tax appeal. Production resumed in April 2013. The brewery produces 1.3 million litres of beer under three local brands Sarbast Original, Sarbast Extra, and Sarbast Special, plus the international brand Tuborg Green. In the Azerbaijan , Carlsberg is producing beer brand with the name Khirdalan . In the US, the Carlsberg group brands are distributed by St. Killian Import Co., based in Everett, Massachusetts, importing Carlsberg beer directly from Denmark. Brands that are imported include Carlsberg Pilsner (0.5 liter/16.9 oz. cans), Carlsberg Beer (bottles and kegs), Carlsberg Elephant, Kronenbourg 1664, Grimbergen, Tetley's English Ale, and Okocim. Carlsberg

1643-523: The best beer in the world". Carlsberg was featured in the film Ice Cold in Alex (not, however, in the book on which the film was based) as the lager the main cast get to drink after driving across the desert. Lines from the film gave rise to one of Carlsberg's best known advertising slogans in the UK: "worth waiting for". Carl Jacobsen Carl Christian Hillman Jacobsen (2 March 1842 – 11 January 1914)

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1696-591: The brewery Carlsberg . After 1861, he became a student from the Borgerdyd School in Christianshavn . From 1866, he conducted a four year study trip to the leading breweries abroad. Jacobsen worked for his father but partly because of his conflicts between them, he founded his own brewery in 1882. It was first named Valby Brewery but upon his father's approval changed its name to Ny Carlsberg ( English : New Carlsberg), while his father's enterprise at

1749-540: The brewery. To the west of the gate, Carl Jacobsen's motto was inscribed: Laboremus pro Patria (Let us work for our country). Since then, the Elephant has been a famous part of the Carlsberg family, especially after the strong Elephant Beer was created in 1955 under the name Export Lager Beer featuring the Elephant label. The Elephant is still brewed in Carlsberg Breweries in Copenhagen and exported around

1802-515: The country and effectively transforming the firm into the second biggest market player in Greece. The old brewery in Copenhagen was once open for tours. In January 2020, the brewery was closed for a complete refurbishment. It reopened in a fully refurbished museum called Home of Carlsberg in December 2023. The Carlsberg Group divides their operations into three market areas: Northern and Western Europe, Eastern Europe and Asia. Carlsberg Polska

1855-481: The domestic market and has investments in Sri Lanka, Singapore and in a Malaysian alcoholic beverage company. Brands under Carlsberg Malaysia include Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Carlsberg Special Brew, Kronenbourg 1664 Blanc, Sapporo Premium Beer, Somersby Ciders, SKOL beer, Danish Royal Stout as well as non-alcoholic Nutrimalt drink. In addition, Carlsberg Malaysia, through its subsidiaries, has

1908-616: The end of October 2020. The company is a significant operator in the brewing industry in Azerbaijan , Kazakhstan and Uzbekistan , owning its subsidiaries through Baltic Beverages Holding which initially was a joint venture between Carlsberg and Scottish & Newcastle in Russia. It had a majority interest in OAO Baltika Breweries , the largest brewery in the Russian Federation and Eastern Europe . In

1961-830: The formation of a joint venture with the Myanmar Golden Star (MGS) group to establish a beer production facility in the Bago Industrial Zone, about an hour's drive from Yangon , Myanmar . Carlsberg will hold a majority 51 per cent stake in the venture and will provide seed capital in the range of $ 35 million to $ 50 million, with construction slated to commence in February. Singha beer began being produced by Carlsberg's Russian plant for distribution in European markets in March 2013. Other Southeast Asian brands include Halida Beer (Vietnam). In Israel ,

2014-438: The fountain identifies the resultant lake as Vänern , Sweden's largest lake, citing the fact that modern maps show that Zealand and the lake resemble each other in size and shape. Snorri, however, was well acquainted with Vänern as he had visited Västergötland in 1219. When he referred to this lake he called it Vænir. The Gefion Fountain is seen at 0:48:47 in the 1972 Olsen-banden film The Olsen Gang's Big Score . It

2067-676: The island of Fyn . The hole became a lake called Lögrinn and Leginum (locative). Snorri identifies the lake Löginn , as the lake of Old Sigtuna west of Stockholm , i.e., Lake Mälaren , an identification that he returns to later in the Saga of Olaf the Holy . The same identification of Löginn / Leginum as Mälaren appears in Ásmundar saga kappabana , where it is the lake by Agnafit (modern Stockholm ), and also in Knýtlinga saga . In spite of Snorri's identification, tourist information about

2120-719: The joint venture. Carlsberg would inject 160 million Danish crowns (about US$ 30.90 million) and have a 30% interest in the venture. Carlsberg also owns Wusu Beer Group in Urumqi , Xinjiang in Northwest China. Carlsberg India Pvt. Ltd. headquartered in Gurgaon, India is a foreign direct investment company formed to brew and market Carlsberg beer in India. The company has also brought the Tuborg and Palone brands to India. Palone

2173-418: The mainland Chinese and Hong Kong market. Carlsberg invested around US$ 30 million in its Shanghai brewery, and started production in 1998. In 2000, Carlsberg sold a majority stake in its Shanghai brewery to Tsingtao Brewery . Carlsberg formerly had a brewery in Tai Po , Hong Kong, which was established in 1981, but shut it down in 1999 due to high costs. In 2003, Carlsberg acquired the Kunming Brewery and

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2226-450: The naturalistic figures 1897–99. The basins and decorations were completed in 1908. The fountain was first activated on July 14, 1908. The fountain underwent extensive renovations starting in 1999. The fountain was out of commission for many years, and was re-inaugurated in September 2004. The fountain depicts the mythical story of the creation of the island of Zealand on which Copenhagen is located. The legend appears in Ragnarsdrápa ,

2279-507: The same occasion changed its name to Gammel Carlsberg (English: Old Carlsberg). At his father's death, Carl Jacobsen did not at once obtain the leading post of the old brewery. Instead his father left it to the Carlsberg Foundation ( Carlsbergfondet ) which he had founded in 1876. In 1906 the two Carlsberg breweries merged and Carl Jacobsen was CEO of Carlsberg . As a "sole ruler" he carried on his father’s work. Carl Jacobsen did not share his father's political commitment, though like him he

2332-444: The sole owner of Carlsberg-Tetley in 1997. In 2008 Carlsberg Group, together with Heineken , bought Scottish & Newcastle , the largest brewer in the UK, for £7.8bn ($ 15.3bn). In 2013 the company joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking. In November 2014, Carlsberg agreed to take over Greece 's third largest brewery, the Olympic Brewery , adding to its operations in

2385-412: The spring of 2023, Carlsberg announced that it was leaving Russia and plans to sell its business before the end of spring. In late June, the company announced that it had closed the deal without naming a buyer. The deal is awaiting approval from the Russian authorities. In July 2023, the Russian government seized the shares of the Carlsberg-owned Baltika Breweries and placed the company under the control of

2438-429: The time, mainly Vilhelm Dahlerup , and the buildings were designed with great care to detail as seen in the Winding Chimney . Often taking part in discussions of architecture of Copenhagen , he paid for the restoration of several churches and public buildings and was also behind the 1913 sculpture The Little Mermaid . Jacobsen met his wife Ottilia Marie Jacobsen née Stegmann (3 October 1854 – 20 July 1903) during

2491-407: The world from the 1980s onwards until it was replaced in 2011 in most regions by new tagline "That calls for a Carlsberg". The voice over for the original ad in 1983 was voiced by actor Orson Welles , his voice has been used repeatedly over the years. Welles was not expensive and he liked the advertisements, so he kept his fees to a minimum. In some countries the tagline has been adapted to "Probably

2544-465: The world. A few markets brew their own Carlsberg Elephant beer locally according to the original recipe. In total, Carlsberg Group brews more than 500 different beers. The Carlsberg Visitors Centre is located at 11 Gamle Carlsberg Vej, 2500 Valby , Denmark at the location of the first Carlsberg Brewery. In the courtyard is a smaller replica of the Little Mermaid Statue that Carl Jacobsen donated to Copenhagen . Also located in connection with

2597-414: Was a Danish brewer, art collector and philanthropist . Though often preoccupied with his cultural interests, Jacobsen was a shrewd and visionary businessman and initiated the transition of the brewery Carlsberg from a local Copenhagen brewery to the multinational conglomerate that it is today. Carl Jacobsen was born in Copenhagen, Denmark . He was the son of J. C. Jacobsen (1811-1887), who founded

2650-404: Was an eager cultural enthusiast known for his interest in Greek and classical art and his engagement led to the founding of the Ny Carlsberg Glyptotek in 1897, an art museum mainly based upon his Antique collections still regarded as one of the most important Danish art museums. Carl Jacobsen's interest in the arts is also demonstrated by his brewery. He employed the leading Danish architects of

2703-512: Was brewed in Canada by Canadian Breweries / Carling O'Keefe beginning in 1972. After Carling O'Keefe was merged with Molsons, Carlsberg opened its own brewery. In December 2022, it was announced Carlsberg had acquired the Ontario -based company, Waterloo Brewing . Carlsberg started to export beer to China in 1876. In the late 1990s, Carlsberg had two breweries in China – Huizhou and Shanghai . The company acquired Huizhou Brewery in Guangdong Province in 1995, which started to supply both

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2756-433: Was isolated by Emil Christian Hansen at the laboratory in 1883 and bears its name; this was shared freely by Carlsberg. The Carlsberg Laboratory also developed the concept of pH and made advances in protein chemistry. In 1972, the Carlsberg Research Centre was established and the Carlsberg Laboratory is an independent unit of the Centre. In 1876, J.C. Jacobsen established the Carlsberg Foundation , run by trustees from

2809-542: Was wholly owned by Kordoni Holding Limited based in Nicosia in Cyprus . The brewery is located in the Czech city of Žatec ( German : Saaz ) from which Saaz hops , a "noble" variety of hops which accounts for more than + 2 ⁄ 3 of total 2009 hop production in the Czech Republic comes from. Baltic Beverages Holding is owned by Carlsberg and primarily operates in the Baltic States and Ukraine . It owns Švyturys and Utenos Alus breweries in Lithuania and Saku Brewery in Estonia. Carlsberg acquired

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