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56-523: The origin of the term "gimmick" is uncertain. Etymologists suggest that the term emerged in the United States in the early 20th century. The Oxford Dictionary suggests that it may have originally been a slang term for something that a con artist or magician manipulated to make appearances different from reality, and which gradually changed its meaning to refer to any ‘piece of magicians' apparatus’. The word itself may be an approximate anagram of

112-419: A derivative . A derivative is one of the words which have their source in a root word, and were at some time created from the root word using morphological constructs such as suffixes, prefixes, and slight changes to the vowels or to the consonants of the root word. For example unhappy , happily , and unhappily are all derivatives of the root word happy . The terms root and derivative are used in

168-475: A suffixed etymon that was once meaningful, Latin castrum ' fort ' . Reflex is the name given to a descendant word in a daughter language, descended from an earlier language. For example, Modern English heat is the reflex of the Old English hǣtu. Rarely, this word is used in reverse, and the 'reflex' is actually the root word rather than the descendant word. However, this usage is usually filled by

224-476: A comprehensive and chronological catalogue of all meanings and changes that a word (and its related parts) carries throughout its history. The origin of any particular word is also known as its etymology . For languages with a long written history , etymologists make use of texts, particularly texts about the language itself, to gather knowledge about how words were used during earlier periods, how they developed in meaning and form , or when and how they entered

280-955: A high standard with the German Dictionary of the Brothers Grimm . The successes of the comparative approach culminated in the Neogrammarian school of the late 19th century. Still in the 19th century, German philosopher Friedrich Nietzsche used etymological strategies (principally and most famously in On the Genealogy of Morals , but also elsewhere) to argue that moral values have definite historical (specifically, cultural) origins where modulations in meaning regarding certain concepts (such as "good" and "evil") show how these ideas had changed over time—according to which value-system appropriated them. This strategy gained popularity in

336-501: A nit-picking classicist" and only the "technical research into languages and families". In The Space Trilogy by C. S. Lewis , the main character, Elwin Ransom, is a philologist – as was Lewis' close friend J. R. R. Tolkien . Dr. Edward Morbius, one of the main characters in the science fiction film Forbidden Planet , is a philologist. Philip, the main character of Christopher Hampton 's 'bourgeois comedy' The Philanthropist ,

392-473: A reconstructed text accompanied by a " critical apparatus ", i.e., footnotes that listed the various manuscript variants available, enabling scholars to gain insight into the entire manuscript tradition and argue about the variants. A related study method known as higher criticism studies the authorship, date, and provenance of text to place such text in a historical context. As these philological issues are often inseparable from issues of interpretation, there

448-531: A script used in the ancient Aegean, was deciphered in 1952 by Michael Ventris and John Chadwick , who demonstrated that it recorded an early form of Greek, now known as Mycenaean Greek . Linear A , the writing system that records the still-unknown language of the Minoans , resists deciphering, despite many attempts. Work continues on scripts such as the Maya , with great progress since the initial breakthroughs of

504-498: A truth ' , and the suffix -logia , denoting ' the study or logic of ' . The etymon refers to the predicate (i.e. stem or root ) from which a later word or morpheme derives. For example, the Latin word candidus , which means ' white ' , is the etymon of English candid . Relationships are often less transparent, however. English place names such as Winchester , Gloucester , Tadcaster share in different modern forms

560-588: Is a professor of philology in an English university town . Moritz-Maria von Igelfeld , the main character in Alexander McCall Smith 's 1997 comic novel Portuguese Irregular Verbs is a philologist, educated at Cambridge. The main character in the Academy Award Nominee for Best Foreign Language Film in 2012, Footnote , is a Hebrew philologist, and a significant part of the film deals with his work. The main character of

616-473: Is also defined as the study of literary texts and oral and written records, the establishment of their authenticity and their original form, and the determination of their meaning. A person who pursues this kind of study is known as a philologist . In older usage, especially British, philology is more general, covering comparative and historical linguistics . Classical philology studies classical languages . Classical philology principally originated from

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672-475: Is derived from the Greek φιλολογία ( philología ), from the terms φίλος ( phílos ) 'love, affection, loved, beloved, dear, friend' and λόγος ( lógos ) 'word, articulation, reason', describing a love of learning, of literature, as well as of argument and reasoning, reflecting the range of activities included under the notion of λόγος . The term changed little with the Latin philologia , and later entered

728-616: Is known. The earliest of attested etymologies can be found in Vedic literature in the philosophical explanations of the Brahmanas , Aranyakas , and Upanishads . The analyses of Sanskrit grammar done by the previously mentioned linguists involved extensive studies on the etymology (called Nirukta or Vyutpatti in Sanskrit) of Sanskrit words, because the ancient Indians considered sound and speech itself to be sacred and, for them,

784-516: Is no clear-cut boundary between philology and hermeneutics . When text has a significant political or religious influence (such as the reconstruction of Biblical texts), scholars have difficulty reaching objective conclusions. Some scholars avoid all critical methods of textual philology, especially in historical linguistics, where it is important to study the actual recorded materials. The movement known as new philology has rejected textual criticism because it injects editorial interpretations into

840-478: Is not readily obvious that the English word set is related to the word sit (the former is originally a causative formation of the latter). It is even less obvious that bless is related to blood (the former was originally a derivative with the meaning "to mark with blood"). Semantic change may also occur. For example, the English word bead originally meant "prayer". It acquired its modern meaning through

896-402: Is often done in an attempt to appeal to children , who are often more interested in the gimmick than the product. Musicians often adopt visual gimmicks that do not affect their music. Slash 's top hat , Angus Young 's schoolboy uniform , makeup used by KISS , and deadmau5 's mouse helmet are examples of such gimmicks. Gimmicks within a musical context are also a central characteristic of

952-528: Is often traced to Sir William Jones , a Welsh philologist living in India , who in 1782 observed the genetic relationship between Sanskrit , Greek and Latin . Jones published his The Sanscrit Language in 1786, laying the foundation for the field of Indo-European linguistics . The study of etymology in Germanic philology was introduced by Rasmus Christian Rask in the early 19th century and elevated to

1008-552: Is the most absurd, which derives this word from pons, and assigns the priests the title of bridge-makers. The sacrifices performed on the bridge were amongst the most sacred and ancient, and the keeping and repairing of the bridge attached, like any other public sacred office, to the priesthood. Isidore of Seville compiled a volume of etymologies to illuminate the triumph of religion. Each saint's legend in Jacobus de Varagine 's Legenda Aurea begins with an etymological discourse on

1064-435: Is the study of the origin and evolution of words, including their constituent units of sound and of meaning , across time. In the 21st century a subfield within linguistics , etymology has become a more rigorously scientific study. Most directly tied to historical linguistics , philology , and semiotics , it additionally draws upon comparative semantics , morphology , pragmatics , and phonetics in order to attempt

1120-417: Is treated amongst other scholars, as noted by both the philologists R.D Fulk and Leonard Neidorf who have been quoted saying "This field "philology's commitment to falsification renders it "at odds with what many literary scholars believe because the purpose of philology is to narrow the range of possible interpretations rather than to treat all reasonable ones as equal". This use of falsification can be seen in

1176-661: The Library of Pergamum and the Library of Alexandria around the fourth century BC, continued by Greeks and Romans throughout the Roman and Byzantine Empire . It was eventually resumed by European scholars of the Renaissance , where it was soon joined by philologies of other European ( Romance , Germanic , Celtic ), Eurasian ( Slavic , etc.), Asian ( Arabic , Persian , Sanskrit , Chinese , etc.), and African ( Egyptian , Nubian , etc.) languages. Indo-European studies involve

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1232-408: The novelty song . The McDonald's 1984 Olympics promotion offered free McDonald's food to U.S. customers if the United States won medals in specific events at the 1984 Summer Olympics . Due to the boycott by many nations that had won many medals in prior Olympiads, the U.S. teams won significantly more medals than McDonald's had expected them to, causing shortages at some restaurants. In 1992,

1288-522: The 20th century, and philosophers, such as Jacques Derrida , have used etymologies to indicate former meanings of words to de-center the "violent hierarchies" of Western philosophy . Philology Philology (from Ancient Greek φιλολογία ( philología )  'love of word') is the study of language in oral and written historical sources . It is the intersection of textual criticism , literary criticism , history , and linguistics with strong ties to etymology . Philology

1344-562: The British division of The Hoover Company launched a disastrous promotional campaign which promised free airline tickets to purchasers of its appliances. The division lost £50 million as a result and was eventually sold. In 1997, certain Polish tobacco companies were using young sales representatives , traveling around in flashy company branded vehicles, to work clubs and venues where they gave away free cigarettes to patrons as part of

1400-844: The English language in the 16th century, from the Middle French philologie , in the sense of 'love of literature'. The adjective φιλόλογος ( philólogos ) meant 'fond of discussion or argument, talkative', in Hellenistic Greek , also implying an excessive (" sophistic ") preference of argument over the love of true wisdom, φιλόσοφος ( philósophos ). As an allegory of literary erudition, philologia appears in fifth-century postclassical literature ( Martianus Capella , De nuptiis Philologiae et Mercurii ), an idea revived in Late Medieval literature ( Chaucer , Lydgate ). The meaning of "love of learning and literature"

1456-402: The adoption of " loanwords " from other languages); word formation such as derivation and compounding ; and onomatopoeia and sound symbolism (i.e., the creation of imitative words such as "click" or "grunt"). While the origin of newly emerged words is often more or less transparent, it tends to become obscured through time due to sound change or semantic change. Due to sound change , it

1512-423: The analysis of morphological derivation within a language in studies that are not concerned with historical linguistics and that do not cross the language barrier. Etymologists apply a number of methods to study the origins of words, some of which are: Etymological theory recognizes that words originate through a limited number of basic mechanisms, the most important of which are language change , borrowing (i.e.,

1568-599: The ancient languages of the Near East progressed rapidly. In the mid-19th century, Henry Rawlinson and others deciphered the Behistun Inscription , which records the same text in Old Persian , Elamite , and Akkadian , using a variation of cuneiform for each language. The elucidation of cuneiform led to the decipherment of Sumerian . Hittite was deciphered in 1915 by Bedřich Hrozný . Linear B ,

1624-485: The comparative philology of all Indo-European languages . Philology, with its focus on historical development ( diachronic analysis), is contrasted with linguistics due to Ferdinand de Saussure 's insistence on the importance of synchronic analysis . While the contrast continued with the emergence of structuralism and the emphasis of Noam Chomsky on syntax , research in historical linguistics often relies on philological materials and findings. The term philology

1680-423: The debate surrounding the etymology of the Old English character Unferth from the heroic epic poem Beowulf . James Turner further disagrees with how the use of the term is dismissed in the academic world, stating that due to its branding as a "simpleminded approach to their subject" the term has become unknown to college-educated students, furthering the stereotypes of "scrutiny of ancient Greek or Roman texts of

1736-535: The famous decipherment and translation of the Rosetta Stone by Jean-François Champollion in 1822, some individuals attempted to decipher the writing systems of the Ancient Near East and Aegean . In the case of Old Persian and Mycenaean Greek , decipherment yielded older records of languages already known from slightly more recent traditions ( Middle Persian and Alphabetic Greek ). Work on

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1792-448: The first to make a comprehensive analysis of linguistics and etymology. The study of Sanskrit etymology has provided Western scholars with the basis of historical linguistics and modern etymology. Four of the most famous Sanskrit linguists are: These linguists were not the earliest Sanskrit grammarians, however. They followed a line of ancient grammarians of Sanskrit who lived several centuries earlier like Sakatayana of whom very little

1848-437: The language. Etymologists also apply the methods of comparative linguistics to reconstruct information about forms that are too old for any direct information to be available. By analyzing related languages with a technique known as the comparative method , linguists can make inferences about their shared parent language and its vocabulary. In this way, word roots in many European languages, for example, can be traced back to

1904-426: The obvious, and actual "bridge-builder": The priests, called Pontifices.... have the name of Pontifices from potens , powerful because they attend the service of the gods, who have power and command overall. Others make the word refer to exceptions of impossible cases; the priests were to perform all the duties possible; if anything lays beyond their power, the exception was not to be cavilled. The most common opinion

1960-580: The origin of the Indo-European language family . Even though etymological research originated from the philological tradition, much current etymological research is done on language families where little or no early documentation is available, such as Uralic and Austronesian . The word etymology is derived from the Ancient Greek word ἐτυμολογία ( ἐτυμολογία ), itself from ἔτυμον ( ἔτυμον ), meaning ' true sense or sense of

2016-515: The original principles of textual criticism have been improved and applied to other widely distributed texts such as the Bible . Scholars have tried to reconstruct the original readings of the Bible from the manuscript variants. This method was applied to classical studies and medieval texts as a way to reconstruct the author's original work. The method produced so-called "critical editions", which provided

2072-524: The origins of older texts. Philology also includes the study of texts and their history. It includes elements of textual criticism , trying to reconstruct an author's original text based on variant copies of manuscripts. This branch of research arose among ancient scholars in the Greek-speaking world of the 4th century BC, who desired to establish a standard text of popular authors for both sound interpretation and secure transmission. Since that time,

2128-615: The phonetic approach championed by Yuri Knorozov and others in the 1950s. Since the late 20th century, the Maya code has been almost completely deciphered, and the Mayan languages are among the most documented and studied in Mesoamerica . The code is described as a logosyllabic style of writing. In English-speaking countries, usage of the term "philology" to describe work on languages and works of literature, which had become synonymous with

2184-433: The practice of counting the recitation of prayers by using beads. The search for meaningful origins for familiar or strange words is far older than the modern understanding of linguistic evolution and the relationships of languages, which began no earlier than the 18th century. From Antiquity through the 17th century, from Pāṇini to Pindar to Sir Thomas Browne , etymology had been a form of witty wordplay, in which

2240-632: The practices of German scholars, was abandoned as a consequence of anti-German feelings following World War I . Most continental European countries still maintain the term to designate departments, colleges, position titles, and journals. J. R. R. Tolkien opposed the nationalist reaction against philological practices, claiming that "the philological instinct" was "universal as is the use of language". In British English usage, and British academia, philology remains largely synonymous with "historical linguistics", while in US English , and US academia,

2296-504: The promotional effort. The sales and marketing team at Phillip Morris decided to add another gimmick to the sampling by having the sales reps use trick matches which lit with a simple scratch on jeans . In one case, the stocks of matches carried in a vehicle caught fire killing two sales reps and seriously injuring another. The incident created public relations problems for the company. Etymology Etymology ( / ˌ ɛ t ɪ ˈ m ɒ l ə dʒ i / , ET -im- OL -ə-jee )

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2352-449: The relationship between languages. Similarities between Sanskrit and European languages were first noted in the early 16th century and led to speculation of a common ancestor language from which all these descended. It is now named Proto-Indo-European . Philology's interest in ancient languages led to the study of what was, in the 18th century, "exotic" languages, for the light they could cast on problems in understanding and deciphering

2408-460: The relationship between two languages on the basis of similarity of grammar and lexicon was made in 1770 by the Hungarian, János Sajnovics , when he attempted to demonstrate the relationship between Sami and Hungarian (work that was later extended to the whole Finno-Ugric language family in 1799 by his fellow countryman, Samuel Gyarmathi ). The origin of modern historical linguistics

2464-508: The results of human mental processes. This science compares the results of textual science with the results of experimental research of both psychology and artificial intelligence production systems. In the case of Bronze Age literature , philology includes the prior decipherment of the language under study. This has notably been the case with the Egyptian , Sumerian , Assyrian , Hittite , Ugaritic , and Luwian languages. Beginning with

2520-510: The saint's name: Lucy is said of light, and light is beauty in beholding, after that S. Ambrose saith: The nature of light is such, she is gracious in beholding, she spreadeth over all without lying down, she passeth in going right without crooking by right long line; and it is without dilation of tarrying, and therefore it is showed the blessed Lucy hath beauty of virginity without any corruption; essence of charity without disordinate love; rightful going and devotion to God, without squaring out of

2576-545: The sales promotions effort. However, finding a successful gimmick for an otherwise mundane product can be challenging, as it requires some effort to match the promotional objectives with the gimmick, and select items which will ideally contribute to enduring brand recall. Many different types of gimmicks are used in sales promotion and product design. For example, toothbrushes are often given certain gimmicks, such as bright colors, easy-grip handles, or color-changing bristles, in order to appear more interesting to consumers . This

2632-402: The same language. Although they have the same etymological root, they tend to have different phonological forms, and to have entered the language through different routes. A root is the source of related words within a single language (no language barrier is crossed). Similar to the distinction between etymon and root , a nuanced distinction can sometimes be made between a descendant and

2688-408: The sixteenth century. Etymologicum genuinum is a grammatical encyclopedia edited at Constantinople in the ninth century, one of several similar Byzantine works. The thirteenth-century Legenda Aurea , as written by Jacobus de Varagine , begins each vita of a saint with a fanciful excursus in the form of an etymology. The Sanskrit linguists and grammarians of ancient India were

2744-492: The supposed origins of words were creatively imagined to satisfy contemporary requirements; for example, the Greek poet Pindar (born in approximately 522 BCE) employed inventive etymologies to flatter his patrons. Plutarch employed etymologies insecurely based on fancied resemblances in sounds . Isidore of Seville 's Etymologiae was an encyclopedic tracing of "first things" that remained uncritically in use in Europe until

2800-427: The term etymon instead. A reflex will sometimes be described simply as a descendant , derivative or derived from an etymon (but see below). Cognates or lexical cognates are sets of words that have been inherited in direct descent from an etymological ancestor in a common parent language. Doublets or etymological twins or twinlings (or possibly triplets, and so forth) are specifically cognates within

2856-404: The text and destroys the integrity of the individual manuscript, hence damaging the reliability of the data. Supporters of new philology insist on a strict "diplomatic" approach: a faithful rendering of the text exactly as found in the manuscript, without emendations. Another branch of philology, cognitive philology, studies written and oral texts. Cognitive philology considers these oral texts as

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2912-464: The way; right long line by continual work without negligence of slothful tarrying. In Lucy is said, the way of light. Etymology in the modern sense emerged in the late 18th-century European academia, within the context of the wider " Age of Enlightenment ", although preceded by 17th century pioneers such as Marcus Zuerius van Boxhorn , Gerardus Vossius , Stephen Skinner , Elisha Coles , and William Wotton . The first known systematic attempt to prove

2968-401: The wider meaning of "study of a language's grammar, history and literary tradition" remains more widespread. Based on the harsh critique of Friedrich Nietzsche, some US scholars since the 1980s have viewed philology as responsible for a narrowly scientistic study of language and literature. Disagreements in the modern day of this branch of study are followed with the likes of how the method

3024-502: The word magic . The term gimmick may also have resulted from alteration to the word gimcrack , which refers to a showy object of little use or value. Another possible origin is that it may have come into use among gaming tables , where it came to refer to "a device used for making a fair game crooked". The term first appeared in American newspapers in the 1910s and 1920s. In marketing, the use of gimmicks can be an important part of

3080-691: The words of the sacred Vedas contained deep encoding of the mysteries of the soul and God. One of the earliest philosophical texts of the Classical Greek period to address etymology was the Socratic dialogue Cratylus ( c.  360 BCE ) by Plato . During much of the dialogue, Socrates makes guesses as to the origins of many words, including the names of the gods. In his Odes Pindar spins complimentary etymologies to flatter his patrons. Plutarch ( Life of Numa Pompilius ) spins an etymology for pontifex , while explicitly dismissing

3136-413: Was narrowed to "the study of the historical development of languages" ( historical linguistics ) in 19th-century usage of the term. Due to the rapid progress made in understanding sound laws and language change , the "golden age of philology" lasted throughout the 19th century, or "from Giacomo Leopardi and Friedrich Schlegel to Nietzsche ". The comparative linguistics branch of philology studies

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