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99-664: Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) (English: Cuauhtémoc Moctezuma Brewery ) is a major brewery based in Monterrey , Nuevo León, Mexico, founded in 1890. It is a subsidiary of Heineken International . The company operates brewing plants in Monterrey , Guadalajara , Toluca , Tecate , Orizaba , Navojoa and, beginning in 2017, Meoqui . The plants produce, among other brands, Dos Equis , Sol, Bohemia, Superior, Carta Blanca , Noche Buena , Indio, Casta and Tecate. It has an annual production of 3.09 Gl (gigalitres). The Cuauhtémoc brewery

198-606: A rapid transit system called Metrorrey , which currently has 3 lines. and a BRT called Ecovía . The city is served by two international airports: General Mariano Escobedo International Airport (served by major international carriers and moving more than 6.5 million passengers in 2007) and Del Norte International Airport , a primarily private airport. Monterrey is linked through frequent non-stop flights to many Mexican cities and to United States hubs ( Atlanta , Chicago-O'Hare , Dallas/Fort Worth , Detroit , Houston-Intercontinental , JFK/New York , and Las Vegas ). Monterrey

297-572: A 22 percent share of its beer business to John Labatt Ltd. of Canada and signed an agreement with Labatt to associate their respective companies in the United States. FEMSA became the successor of Visa in 1998. On 11 January 2010, the Dutch brewing company Heineken International announced it would acquire the beer activities of FEMSA, including Cuauhtémoc Moctezuma Brewery. In 2017 Heineken Mexico (Cuauhtemoc Moctezuma) and Molson Coors signed

396-698: A 24 oz. can. The goal for the US market is 189,000 cases. The campaign, "We Are Bold", targets males, specifically Hispanic C-store shoppers, according to Tecate Brand Director, Belen Pamukoff. In 2017, Heineken announced that Tecate would be exported worldwide. In 2007, Dos Equis inaugurated its " The Most Interesting Man in the World " advertising campaign. The advertisements feature a bearded, debonair older gentleman (originally portrayed by actor Jonathan Goldsmith ) with Frontline narrator Will Lyman conducting voiceovers. As Ottmar Liebert 's "Barcelona Nights" plays in

495-578: A 75 percent controlling stake in convenience store Farmacias Yza. In May 2013, FEMSA announced the acquisition of another convenience store, Farmacias FM Moderna. In September 2015, FEMSA Comercio acquired a controlling stake in SOCOFAR. In December 2015, FEMSA, through FEMSA Comercio, acquired SOCOFAR, a Chilean drugstore company operating the Cruz Verde drugstore network in Chile and Colombia. SOCOFAR

594-399: A South American setting; surfing a rogue wave ; and bench pressing two young women in a casino setting, each woman being seated in a chair. In the commercial he says, "I don't always drink beer, but when I do, I prefer Dos Equis." Each commercial ends with the sign-off: "Stay thirsty, my friends." After nearly a decade of being the mascot for the beer, Goldsmith's version of the character

693-422: A casino , in which more than 50 people were killed. In summer 2022, the area experienced a severe drought, and city water service was cut off for several weeks to some areas, and in others limited to six hours a day. The city has three reservoirs. Cerro Prieto Reservoir dropped to 1% of its capacity and La Boca Reservoir dropped to 8%. El Cuchillo Reservoir remained at 30%, but limited aqueduct capacity led

792-577: A craft-style wheat beer to the line – "Bohemia Weizen" a German Kristallweizen was released in summer 2011. Dos Equis ( Spanish pronunciation: [ˈdos ekis] ) is a lager that was brewed by the German Wilhelm Hasse in Mexico who originally founded the brewery and named it after the Aztec ruler Moctezuma. The brand was named Siglo XX ("20th century") to commemorate the arrival of

891-841: A deal to import Cerveza Sol to areas in the US where Heineken didn’t already import Sol. This deal also allowed Heineken Mexico (Cuauhtemoc Moctezuma) to import Molson Coors Miller and Coors brands to Mexico, a deal similar to Molson Coors importing Heineken France's Killian's to the US. The company operates plants in Monterrey, Tecate, Navojoa, Guadalajara, Toluca, Orizaba and for 2012 one in Chihuahua. The company has an annual production of 3.09 gigalitres (26,330,000 US beer barrels ; 18,880,000 imperial barrels ). The company produces several types of pale and dark lagers , some of which are available only in Mexico. The brewery's original premium beer. Carta Blanca takes its name from

990-571: A kidnapping attempt by Mexican left-wing guerrillas) and Roberto Garza Sada. In 1943, company executive Eugenio Garza Sada with his brother and other prominent people, founded the Monterrey Institute of Technology and Higher Education (ITESM), and in 1973, the Mexican Professional Baseball Hall of Fame was opened at the site of the company headquarters. After Eugenio Garza Sada's assassination, VISA,

1089-429: A local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red and blue aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Héctor Emilio Ayala, who was the project manager. In 2013 Tecate Titanium, containing a greater amount of alcohol was launched as a new product of the company. In 2019, Tecate Titanium, which contains 7.5% ABV, became available in

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1188-650: A new financial-services group called Valores de Monterrey (Vamsa). Vamsa's life-insurance subsidiary, Seguros Monterrey, was the largest in Mexico. With the integration of the Moctezuma brewery in 1985, the Dos Equis, Superior, Sol, and Noche Buena brands were added to the Carta Blanca, Tecate, Bohemia and Indio brands. In 1988 Fomento Económico Mexicano, S.A. de C.V. was formed as the main subsidiary of Visa containing beer and other companies. In 1994 FEMSA sold

1287-535: A refundable and not-refundable 0.5-litre (1.1 US pt; 0.88 imp pt) bottle, a refundable 1.00-litre (1.06 US qt; 0.88 imp qt) bottle and a 1.25-litre (1.32 US qt; 1.10 imp qt) refundable bottle. Bohemia 4.9% alc. takes its name from the Czech region. It is pale pilsner, although recently a new dark Vienna beer has been launched as Bohemia Obscura (see Image gallery below). In addition, Cuauhtémoc Moctezuma has added

1386-577: A six pack of 12.00 US fl oz (12.49 imp fl oz; 355 ml) bottles or a twelve pack of 12.00 US fl oz (12.49 imp fl oz; 355 ml) cans. The packaging received a redesign in August 2020, with increased focus on the XX symbol and the brand's colours. Tecate and Tecate Light are popular pale lagers named after the city of Tecate , Baja California, where they were first produced in 1943. Originally brewed by

1485-565: A small city, and its population varied from a few hundred to only dozens. The city facilitated trade between San Antonio (now in Texas), Tampico and from Saltillo to the center of the country. Tampico's port brought many products from Europe, while Saltillo concentrated the Northern Territories' trade with the capital, Mexico City . San Antonio was the key trade point with the northern foreign colonies (British and French). In

1584-589: A subsidiary of FEMSA, was established in 1978. In 2010, OXXO, a subsidiary of FEMSA Comercio, partnered with Heineken Mexico. OXXO's ten-year agreement with Heineken Mexico was renegotiated in early 2019. In 2013 the FEMSA group acquired an 80% holding in the Mexican arm of restaurant chain Gorditas Doña Tota for US$ 120 million, their interest being limited to operations within Mexico. Operations within

1683-537: A television ad campaign targeted at the Mexican-American community, which features boxer Oscar de La Hoya and wrestler Rey Mysterio Jr. Also in 2009, Tecate announced a sponsorship agreement with ESPN sports. In the 2007 movie Hellboy II: The Golden Army , Hellboy is shown drinking Tecate Light with Abraham Sapien and in a locker room with Krauss. In the 2014 movie That Awkward Moment , with actors Zac Efron and Miles Teller , Efron's character

1782-522: A territory in northern New Spain that would be called Nuevo León , the " New Kingdom of León ". In 1580, he arrived in the newly granted lands but it was not until 1582 that he established a settlement called San Luis Rey de Francia (named for Saint Louis IX of France ) within present-day Monterrey. The New Kingdom of León extended westward from the port of Tampico to the limits of Nueva Vizcaya ("New Biscay", now State of Chihuahua ), and around 1,000 kilometers northward. For eight years Nuevo León

1881-403: A very popular medical tourism destination for United States patients. Monterrey and its metropolitan area are municipalities governed by a democratically elected Presidente Municipal (Municipal President), or mayor, for a period of three years. The political environment is one of civility and in the last decade political parties have been alternating office. The current mayor of Monterrey

1980-416: A weekday is 85 min. 25% of public transit riders, ride for more than 2 hours every day. The average amount of time people wait at a stop or station for public transit is 17 min, while 29.% of riders wait for over 20 minutes on average every day. The average distance people usually ride in a single trip with public transit is 9.5 km, while 25% travel for over 12 km in a single direction. The city has

2079-657: Is Luis Donaldo Colosio Riojas . The City Council of Monterrey ( Cabildo de Monterrey ) is an organ integrated by the mayor, the Regidores and the Síndicos . The mayor is the executor of the determinations of the City Council and the person directly in charge of public municipal administration. The Regidores represent the community and collectively define city policies. The Síndicos are in charge of watching and legally defending city interests, as well as of monitoring

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2178-461: Is 36 °C (97 °F) and the average low is 24 °C (75 °F). The average January high is 22 °C (72 °F) and the average low in January is 10 °C (50 °F). Rainfall is scarce in winter, but more frequent during May through September. Monterrey frequently experiences extreme weather changes; for example, it sometimes reaches 30 °C (86 °F) in January and February,

2277-574: Is a private healthcare accreditation group. There are both public and private hospitals. The Mexican Social Security Institute (IMSS) has two major regional hospitals in the city, the Specialties Regional Hospital # 33, the cardiac centre (Hospital #34), and the Gynecology and Obstetrics Regional Hospital, serving also the northeastern states of Coahuila and Tamaulipas . Several smaller IMSS hospitals can be found such as

2376-466: Is a very rare event, although an accumulation of 50 cm (20 in) in 8 hours occurred in January 1967. The most recent snowfall was in February 2021. Sleet and ice events occurred in January 2007, December 2009, January and February 2010, and February 2011, caused by temperatures around −5 °C (23 °F). From June 30 to July 2, 2010, Monterrey was hit by the worst natural disaster in

2475-788: Is connected with the United States–Mexico border , the sea and inland Mexico through different roads, including the Carretera Nacional (also known as the Pan-American Highway ) that runs from Nuevo Laredo to Mexico City and south, and the Carretera Interoceánica connecting Matamoros with the port of Mazatlán on the Pacific; it is also crossed by highways 40 , 45 , and 57 . The divided highway Monterrey- Saltillo -Matehuala- Mexico City

2574-563: Is considerably higher than the rest of Mexico's at around US$ 35,500, compared to the country's US$ 18,800. It is considered a Beta World City , cosmopolitan and competitive. Rich in history and culture, it is one of the most developed cities in Mexico. The uninterrupted settlement of Monterrey was founded by Diego de Montemayor in 1596. In the years after the Mexican War of Independence , Monterrey became an important business center. The city experienced great industrial growth following

2673-726: Is considered one of the most advanced in Latin America. Monterrey is also the headquarters of the Instituto Tecnológico y de Estudios Superiores de Monterrey (Monterrey Institute of Technology and Higher Studies), which ranked No. 291 at the 2013 QS World University Rankings in Engineering and Information Technology, No. 201 in Social Sciences and No. 279 overall. It also holds a "QS Stars Rated for Excellence" of 5 stars. The Universidad Regiomontana

2772-576: Is known as a Caguama (English: Sea turtle ). New variations from Cerveza Sol include: Sol Brava (a dark beer in a light dark bottle), Sol Light, Sol Sal y Limón (Sol with lime and salt) Sol Clamato (Beer mixed with Clamato ) and Sol Cero (non-alcohol beer). Indio beer has six sizes: Aluminium can 325 ml (10.99 U.S. fl oz; 11.44 imp fl oz), 355 ml (12.00 U.S. fl oz; 12.49 imp fl oz)-not refundable and 325 ml (10.99 U.S. fl oz; 11.44 imp fl oz) bottles plus

2871-551: Is member of GATE (Global Alliance for Transnational Education) and FIMPES (Federación de Instituciones Mexicanas Particulares de Educación Superior) and its administration holds an ISO 9001 Certification. The university is nationally recognized, so its degree equivalency is comparable to that of a regionally accredited university in the United States. The university is dedicated to educating students in an atmosphere of freedom and humanism, and providing students hands-on experience in their field of study. Its urban campus further stimulates

2970-806: Is recognized as the best public hospital in the northeast of Mexico and the UANL School of Medicine as one of the best in the country. On the other hand, the Tecnológico de Monterrey runs the Hospital San José-Tec de Monterrey private hospital. Monterrey has healthcare standards above the average for Mexico. It has several hospitals, including Hospital Cima (formerly Santa Engracia) of the International Hospital Corporation. Its convenient location, low prices and quality of medical care have made of Monterrey

3069-466: Is shown drinking Tecate with his friends in their New York apartment. In 2015 a series of ads were recorded with the action actor Sylvester Stallone in his role of Rocky Balboa , in this campaign Rocky appears saying the phrase " Te hace falta ver más box " (In English You need to watch more boxing ) in which he gives a cold stare to some men that are not acting so "manly" (e.g. listening to pop music or putting on too many clothes for cold weather). In

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3168-754: Is subsequently divided into: Solistica is a third-party logistics provider for a number of industries, including pharmaceuticals, automotive, technology, and consumer goods. Solistica manages primary distribution for Coca-Cola FEMSA and Heineken and secondary distribution for FEMSA Comercio's Proximity Division. Imbera manufactures equipment for the soft drink, beer and food service industries, including coolers, food processing, storage and weighing equipment. Imbera has manufacturing plants in Mexico, Colombia, and Brazil. PTM provides solutions and develops "plastic transformation projects" tailored to FEMSA Enterprises and third-party clients in terms of materials handling, automobiles, and food/beverages. Their capacity includes

3267-538: Is the anchor bottler of Coca-Cola and its related soft drink products in much of Latin America . The company is an important part of the Coca-Cola System . During 2019, the company produced and sold 11.1% of Coca-Cola's volume worldwide. This makes it the largest Coca-Cola bottler in the world. The company is owned 47.9% by FEMSA, 28.1% by The Coca-Cola Company and the remaining interest trades on

3366-502: Is the main land corridor to interior Mexico. There are several between-cities bus lines at the bus station downtown. There are arrivals and departures into deeper Mexico, to the U.S. border and into the United States. Monterrey is also connected by at least three important railroad freight lines: Nuevo Laredo -Mexico City, Monterrey-Tampico, and Monterrey-Pacific ( Mazatlán ). The average amount of time people spend commuting with public transit in Monterrey, for example to and from work, on

3465-560: Is the second most important city for the operating routes of Aeroméxico . FEMSA FEMSA reported revenues of US$ 26.9 billion for 2019, making it the fifth largest company of Mexico. It has operations in Latin America mainly through bottling plants, convenience stores, drugstores, fuel stations, and third-party logistic services, and in the United States , where it participates in the jan-san distribution industry. It

3564-495: Is the third-largest Mexican university and is ranked by the Reader's Digest-AC Nielsen Survey 2005 as the top public university in northeast Mexico. Its main campus, Ciudad Universitaria (University City), covers approximately 67,630,000 square metres (17,000 acres). The UANL system comprises 26 colleges (faculties), 22 graduate divisions, 29 high schools, 1 center of bilingual education and 3 technical high schools. Its medical school

3663-696: Is well known in Mexico for its convenience store chain Oxxo , it previously owned Cuauhtémoc Moctezuma Brewery (exchanged in 2010 for a 20% stake in Heineken N.V. ), and for being the owner of C.F. Monterrey , a Liga MX football team. FEMSA has been listed on the Mexican Stock Exchange since 1978 and on the NYSE through ADRs since 1998. It is a constituent of the IPC , the main benchmark index of

3762-570: The Cerro del Obispado , north of the river, is the historic Bishopric Palace , site of one of the most important battles of the Mexican–American War . The mountains surrounding Monterrey contain many canyons, trails and roads that cross deserts and forests and suitable trails are available to the general public. The Sierra Madre Oriental mountains south of the city are included in the " Parque Nacional Cumbres de Monterrey " (National Park), which

3861-623: The Mexican Stock Exchange , and of the S&;P Latin America 40 , which includes leading, blue chip companies from Latin America . FEMSA originated from the Cervecería Cuauhtemoc brewery, which was established by Isaac Garza Garza in 1890. In 1909, Garza founded Vidriera Monterrey (now Vitro ) to produce bottles for the Cuauhtémoc brewery. The vertical strategic integration of Cervecería Cuauhtemoc began in 1936, with

3960-471: The Mexican–American War took place in the city, known as the Battle of Monterrey . Mexican forces were forced to surrender but only after successfully repelling U.S. forces' first few advances on the city. The battle inflicted high casualties on both sides, much of them resulting from hand-to-hand combat within the walls of the city center. Many of the generals in the Mexican War against France were natives of

4059-795: The Monterrey Consensus , which has become a reference point for international development and cooperation. In 2004, the OAS Special Summit of the Americas was attended by almost all the presidents of the Americas. In 2007, Monterrey held the Universal Forum of Cultures , with four million visitors. In 2008, Monterrey held the FINA World Junior Championships. In 2010, Monterrey was hit by another damaging storm, Hurricane Alex which

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4158-690: The New York Stock Exchange and the Mexico City Stock Exchange . The company is headquartered in Monterrey . The company is the bottler of Coca-Cola in half of Mexico (including Mexico City, Oaxaca, Tabasco, Guanajuato, Querétaro, Veracruz, Puebla and Michoacan) the Buenos Aires region of Argentina , São Paulo and other areas of Brazil , greater Guatemala City , Guatemala , most of Colombia , and all of Costa Rica , Nicaragua , Panama , Venezuela and

4257-835: The Philippines (until 2018). The company also distributes beer and bottled water in some of its territories. On 29 June 2011, was announced that FEMSA will merge to the bottling division of Grupo Tampico , agreeing to pay 9.3 billion pesos (790 million dollars ) in stock for the Coke bottling operations of Grupo Tampico. In September 2011, Coca-Cola FEMSA acquired Grupo Cimsa, a Coke bottler in Morelos, Mexico, Guerrero and Michoacan. FEMSA Negocios Estratégicos (formerly known as FEMSA Insumos Estratégicos) provides logistics, point-of-sale refrigeration solutions and plastics solutions to FEMSA's business units and third-party clients. It

4356-547: The 19th century, after the Mexican Independence War , Monterrey rose as a key economic center for the newly formed nation, especially due to its balanced ties between Europe (with its connections to Tampico), the United States (with its connections to San Antonio), and the capital (through Saltillo). In 1824, the "New Kingdom of León" became the State of Nuevo León , and Monterrey was selected as its capital. But

4455-405: The 2020 census, the city itself has a population of 1,142,194. Monterrey is one of the most livable cities in Mexico, and a 2018 study found that suburb San Pedro Garza García is the city with the best quality of life in Mexico. It serves as a commercial center of northern Mexico and is the base of many significant international corporations. Its purchasing power parity -adjusted GDP per capita

4554-547: The Cerveceria Cuauthtemoc Moctezuma's holding, was split into two units: Visa and Grupo Industrial Alfa. Alfa received Hylsa and cash, while Visa retained the brewery business and its stake in the Banco de Londres and its affiliated institutions, and Eugenio Garza Lagüera , a son of Eugenio Garza Sada, was named CEO of Cerveceria Cuauhtemoc Moctezuma, and Bernardo Garza Sada a son of Roberto Garza Sada

4653-465: The European foundation of the city, there was no established nation-state, and the population consisted of some indigenous nomad groups. Carved stone and cave painting in surrounding mountains and caves have allowed historians to identify four major groups in present-day Monterrey: Azalapas , Huachichiles , Coahuiltecos and Borrados . In the 16th century, the valley in which Monterrey sits

4752-603: The French " carte blanche ". Introduced in the 1890s, originally called El Sol. Sol is for sale in four sizes in Mexico: 500 ml (16.91  U.S. fl oz ; 17.60  imp fl oz ), 355 ml (12.00 U.S. fl oz; 12.49 imp fl oz)-not refundable aluminium can , 325 ml (10.99 U.S. fl oz; 11.44 imp fl oz) bottles and 940 ml (31.79 U.S. fl oz; 33.08 imp fl oz), this last

4851-596: The National Team in the World Cup 2018 . Tecate signed Mexican boxer Canelo Álvarez in 2016. During the 2016 presidential election campaign, Tecate ran a television ad mocking Donald Trump's proposal to build a wall between the United States and Mexico. The "Tecate Beer Wall" is "a wall that brings us together, and it's going to be huge. You're welcome, America". In February 2020, the new campaign, "Mexico Is in Us"

4950-602: The Netherlands. In May 2023, FEMSA sold €333 million in Heineken N.V. to the company. FEMSA will no longer hold any shares in Heineken N.V. and Heineken Holding N.V. other than the Heineken Holding N.V. shares underlying the exchangeable bond. FEMSA Comercio operates OXXO , the leading convenience store chain in Mexico and a growing portfolio of other small-format retail chains in Latin America. OXXO,

5049-626: The School of Medicine of the Autonomous University of Nuevo León (UANL) . Antonio Basagoiti and other citizens founded the Fundidora de Fierro y Acero de Monterrey . A steel-producing company that accelerated the already fast industrialization of the city was founded in 1900 and became one of the world's biggest. In 1986, Monterrey hosted several games of the 1986 FIFA World Cup . In 1988, Hurricane Gilbert caused great damage to

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5148-787: The Traumatology and Orthopedics Hospital and the General Hospital # 25. State government owns the Metropolitan Hospital, located in the suburb of San Nicolás de los Garza and the Hospital of the Children and Mother Care in Guadalupe suburb. The Autonomous University of Nuevo León runs the public University Hospital, with a high-level shock-trauma unit and a specialized clinic for child cancer treatment. It

5247-442: The United States remain in the hands of the original business owners. The company operates as a subsidiary of Femsa Comercio S.A. de C.V. As of 2017 the company claims more than 200 restaurants in 60 Mexican cities and towns. Gorditas Doña Tota started in 1952 when Carlota Murillo of Ciudad Victoria, Tamaulipas began selling gorditas on the street, from a cart on the sidewalk. In November 2012, FEMSA announced it had purchased

5346-759: The acquisition of a 50 percent stake in Raizen Conveniencias. In March 2020, FEMSA acquired a majority stake in WAXIE Sanitary Supply and North American Corporation, to form a new platform within the Jan-San, Packaging and Specialized distribution industry in the United States. In 2022, FEMSA acquired Swiss retail and food service holding company Valora , which operates multiple brands of convenience stores and quick service food outlets in Switzerland, Germany, Austria, Luxembourg, and

5445-428: The background, the advertisements featured a montage of daring exploits involving "the most interesting man" when he was younger. The precise settings are never revealed, but he performs feats such as: freeing an angry bear from a painful-looking bear trap ; shooting a pool trick shot before an audience; catching a marlin while cavorting in a Hemingway -esque scene with a young woman; winning an arm-wrestling match in

5544-401: The city rises the Cerro de las Mitras (Mountain of the Mitres), which resemble the profile of several bishops with their mitres . Cerro de la Silla (Saddle Mountain) dominates the view at the east of the city and is considered a major symbol of the city. Cerro de la Loma Larga —South of the Santa Catarina river—separates Monterrey from the suburb of San Pedro Garza García. At the summit of

5643-408: The city's history when Hurricane Alex delivered more than 584 mm (23 in) of rain in 72 hours, with areas reaching up to 1 m (39 in) of rain during that same period, destroying homes, avenues, highways and infrastructure, and leaving up to 200,000 families without water for a week or more. The amount of water that fell was equivalent to the average precipitation for a year. This

5742-561: The city's vibrant economy and attracts working professionals who complement and enrich the academic experience. The Universidad de Monterrey was founded by the religious congregations of the Sisters of Immaculate Mary of Guadalupe, the nuns of the Sacred Heart and the Marist and La Salle brothers, all of them supported by an association of Catholic citizens. Monterrey generally has a very highly ranked medical infrastructure with some internationally acclaimed hospitals, including three with Joint Commission accreditation. The Joint Commission

5841-475: The city, including Mariano Escobedo , Juan Zuazua (b. Lampazos de Naranjo, NL) and Jerónimo Treviño . The brewery Cervecería Cuauhtémoc , one of the milestone local enterprises, was founded in 1890. During the last decade of the 19th century, Monterrey was linked by railroad, which benefitted industry. It was during this period that José Eleuterio González founded the University Hospital , now one of northeast Mexico's best public hospitals, affiliated with

5940-490: The city, potentially making Monterrey dangerous. There are two police departments in the city, the Police of the City of Monterrey (locally known as the Policía Regia ), dependent on the municipal government, and the State Public Safety. The Policía Regia protects the city's downtown and main areas, while the State Public Safety is in charge of remoter areas. Since the 2011 attack on the Casino Royale , security has been reinforced by military and federal police. Monterrey

6039-412: The city; the previously dry Santa Catarina River overflowed, causing over 100 deaths and economic damage. The city has hosted international events such as the 2002 United Nations Conference on Financing for Development with the participation of more than 50 heads of state and government, as well as other ministers and senior delegates from over 150 countries. The conference resulted in the adoption of

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6138-451: The coldest months. The most extreme weather changes in summer occur with rainfall, which can reduce temperatures significantly, and the temporary absence of the northern winds in winter, which can lead to abnormally high temperatures. Seasons are not well defined; the warm season may start in February and may last until September. In April and May 2011 temperatures reached 45 °C (113 °F) or higher, causing fires and extreme heat. Snow

6237-554: The end Stallone says that " Somos box " (" We are box ") while retired boxers are shown and " Eye of the tiger " from Survivor ) is played. In Mexico the word is changed to Bax , as Stallone uses the American English pronunciation for the sport . At the end of the commercial, Rocky looks moved by the progress of the people he helped only to receive a cold stare from Stallone himself. Stallone later led another Mexican ad campaign with soccer players and even his rival from Rocky IV , Dolph Lundgren , to help some Mexican fans to support

6336-412: The establishment of Fábricas Monterrey, S.A. de C.V. for the production of bottle caps. Packaging operations expanded in 1957 with the production of labels and flexible packaging. During this period, FEMSA's operations were part of what became known as Grupo Monterrey ( lit. the Monterrey Group), which also included interests in banking, steel, and other packaging operations. In 1974, Grupo Monterrey

6435-484: The establishment of the Monterrey Foundry in 1900. The city has prominent positions in sectors such as steel, cement, glass, auto parts, and brewing. Monterrey's economic growth has been attributed in part to its proximity to the United States-Mexico border and economic links to the United States. The city is named after Gaspar de Zúñiga, 5th Count of Monterrey , who was viceroy of New Spain from 1595 to 1603. His family originated in Monterrei , Galicia, Spain. Before

6534-400: The family's holdings were reorganized, creating Valores Industriales S.A. (VISA) as a holding company controlling the majority of shares of the firms formerly held by Cuauhtemoc, especially Cerveceria Cuauhtemoc and Famosa. During the 20th century, Cervecería Cuauhtémoc Moctezuma was headed by José Calderón Muguerza and the two Garza Sada brothers Eugenio Garza Sada (assassinated in 1973 in

6633-434: The foothills of the Sierra Madre Oriental , Monterrey is a major North American business and industrial hub, as well as the most populous city in Northern Mexico . The city is anchor to the Monterrey metropolitan area , the second-largest in Mexico with an estimated population of 5,341,171 people as of 2020 and the second most productive metropolitan area in Mexico with a GDP ( PPP ) of US$ 140 billion in 2015. According to

6732-438: The government to announce in September 2022 a second aqueduct to connect it to Monterrey, with expected completion in July 2023. Heavy rains replenished reservoirs in early September. Controversy erupted over local bottling companies continuing to use well water to export beer and soft drinks during the crisis, though industry uses only 4% of water in Nuevo León, while residents use 25% and agriculture uses 71%. In late September,

6831-406: The governor of Nuevo León declared the crisis over, but asked residents to voluntarily use no more than 100 liters per day. The city of Monterrey is 540 metres (1,770 ft) above sea level in the northeastern state of Nuevo León . Monterrey translated literally from Spanish to English is "King Mount" or "King Mountain", and folk etymology claims that this refers to the city's topography and

6930-502: The institutional holder possessing the most shares of FEMSA. On January 11, 2010, the Dutch brewing company Heineken International purchased FEMSA Cerveza ( Cervecería Cuauhtémoc Moctezuma ), the beer operations of FEMSA, in a stock swap that left FEMSA a 20% owner in the Heineken. In 2011, Coca-Cola FEMSA acquired regional Mexican Coke bottler Grupo Cimsa for 11 billion MXN (US$ 838 million). In July 2012, Coca-Cola FEMSA announced that it had purchased Lácteos Santa Clara, one of

7029-463: The large mountains that surround it (actually, the city was named after the wife of Gaspar de Zúñiga, 5th Count of Monterrey ). The Santa Catarina River—dry most of the year on the surface but with flowing underground water—bisects Monterrey from east to west, separating the city into north and south halves, and drains the city to the San Juan River and Rio Grande . Monterrey is adjacent to San Nicolás de los Garza , García and General Escobedo to

7128-585: The largest dairy bottlers in Mexico. In August 2015, FEMSA, through its subsidiary FEMSA Comercio entered the drugstore business in South America by acquiring a majority interest in Socofar, a leading South American drugstore operator based in Santiago, Chile. In March 2017, FEMSA's Imbera division announced their shift to hydrocarbons in manufacturing their Coke beverage coolers. The company enacted

7227-617: The manufacturing shift in order to meet higher efficiency standards. In October 2017, FEMSA Logistica rebranded to Solistica. In early 2019, FEMSA, through its subsidiary FEMSA Comercio, acquired Ecuadorean company Corporacion GPF. In September 2019, FEMSA signed a deal to acquire a minority stake in Jetro Restaurant Depot. In November 2019, FEMSA Logistics subsidiary Solistica completed their acquisition of Brazilian company AGV. Also in November 2019, FEMSA Comercio closed

7326-538: The municipalities of Monterrey, Apodaca , Escobedo , García , Guadalupe , Santiago, Juárez , San Nicolás de los Garza , San Pedro Garza García , Santa Catarina and Salinas Victoria . Monterrey has an estimated 3.7% illiteracy rate. In 2005, of an estimated 983,359 inhabitants above 6 years of age, 36,689 were illiterate. In 2005, the city had 72 public libraries, with 298,207 books available, serving an estimated 478,047 readers. The Universidad Autónoma de Nuevo León (Autonomous University of Nuevo León, UANL)

7425-487: The new century, and the bottles were marked with the Roman numeral for 20 ("XX"), thus "Dos Equis" which is Spanish for "two Xs". The main brand Dos Equis XX Special Lager is a 4.45% abv pale lager sold in green bottles. Dos Equis XX Amber (in Mexico, Dos Equis Ambar) is a 4.7% Vienna-style amber lager sold in brown bottles, and was first exported to the United States in 1973. In November 2020, Dos Equis Lager Salt & Lime

7524-518: The north; Guadalupe , Juárez and Cadereyta Jiménez to the east; Santiago to the south; and San Pedro Garza García and Santa Catarina to the west. Their combined metropolitan population is over 4,080,329 people. Monterrey lies north of the foothills of the Sierra Madre Oriental mountain range . A small hill, the Cerro del Topo , and the smaller Topo Chico are in the suburbs of San Nicolás de los Garza and Escobedo. West of

7623-586: The political instability that followed the first 50 years of the new country allowed two American invasions and an internal secession war, during which the governor of the state annexed Coahuila and Tamaulipas states, designating Monterrey as the capital of the Republic of the Sierra Madre as it did before in 1840 for the Republic of the Rio Grande . In 1846, the earliest large-scale engagement of

7722-437: The remaining stake in SOCOFAR in January 2020. OXXO Gas is an affiliate of OXXO, and as of 2020 operates approximately 550 stations in 17 Mexican states. FEMSA owns 47.9% of the world's largest bottler of Coca-Cola by volume, Coca-Cola FEMSA, S.A. de C.V. ( NYSE :  KOF ), which operates in ten countries covering the metropolitan area of Mexico City, southeast Mexico, Central America, and South America. Coca-Cola FEMSA

7821-829: The treasury and the municipal patrimony. The political parties with representation in the city are the Institutional Revolutionary Party or PRI , the National Action Party or PAN , the Party of the Democratic Revolution or PRD , the Labor Party or PT , the Green Party , Citizens' Movement , Socialdemocratic Party and Nueva Alianza . In 2005, Monterrey was ranked one of the safest cities in Mexico, and one of

7920-434: The two safest in 2006. But since 2008 it has experienced violence related to turf battles between warring drug cartels. The year 2011 was the most violent in history. Drug dealers are a major concern, although military offensives and police captures of important drug-cartel chiefs have weakened cartels trying to settle in the city. The city is safe to travel by day and night. In 2019, cartels were still fighting for control of

8019-561: Was abandoned and uninhabited, until a third expedition of 13 families led by conquistador Diego de Montemayor founded the Ciudad Metropolitana de Nuestra Señora de Monterrey ("Metropolitan City of Our Lady of Monterrey") on September 20, 1596, next to a water spring called Ojos de Agua de Santa Lucia , where the Museum of Mexican History and Santa Lucía riverwalk are now. During the years of Spanish rule, Monterrey remained

8118-448: Was about 3–4 times as much rain as Hurricane Gilbert produced in the city on September 15, 1988. The death toll of Hurricane Alex was estimated to be around 20. According to the national INEGI population census of 2010, of the total population of the state of Nuevo León , 87.3% lived in the Monterrey metropolitan area. The Monterrey metropolitan area is the second most populous in Mexico with more than 5 million. It comprises

8217-654: Was acquired in 2007. On December 20, 2007, Cascade Investments LLC , whose main partner is Bill Gates , announced it would invest $ 390 million in FEMSA. The Reuters news agency stated that after this investment, "Gates owns a 1.2 percent stake in Femsa's Series B shares, a 5 percent stake in Series D-B shares, and a 5 percent stake in Series D-L shares." This investment caused the Bill and Melinda Gates' foundation to become

8316-552: Was added to UNESCO's Man and the Biosphere (MAB) Program of Biosphere Reserves in 2006. Cumbres de Monterrey includes: Monterrey has a semi-arid climate ( Köppen climate classification BSh ), not having enough precipitation for a humid subtropical climate . Being inland at a modest elevation, it is one of the warmest major cities in Mexico. Summers are generally hot, spring and fall temperate, and winters mild, with temperatures rarely below freezing. The average high in August

8415-483: Was considered worse than Hurricane Gilbert , with record-breaking rain bringing floods and causing severe economic damage. Damage estimates totaled US$ 1.885 billion and $ 16.9 billion MXN. Reconstruction and urban renewal ensued. Recently, the Nuevo León Development Plan 2030 was presented, along with some other metropolitan projects. In August 2011 the city was the scene of a terror attack on

8514-534: Was divided into two branches by the descendants of the founding families of Cervecería Cuauhtémoc . The steel and packaging operations gave rise to the creation of Corporación Siderúrgica S.A. (later consolidated into Grupo ALFA ), which would be controlled by the Garza Sada family, and the beverage and banking operations led to the creation of FEMSA, whose control fell to the Garza Lagüera family. FEMSA

8613-515: Was established to produce malt for the brewery. The cardboard box department would eventually become Titán Company. During the Mexican Revolution , which began in 1910, its original founders supported Victoriano Huerta . As a consequence, his rival Venustiano Carranza seized the brewery, so the founders' families fled to Texas. They re-acquired the brewery through the intervention of U.S. and Russian diplomats. The Sociedad Cuauhtémoc

8712-582: Was founded in 1918 to provide medical and educative services to the workers' families; the final objective was to provide a welfare system to avoid strikes . The working day was reduced from twelve to nine hours in 1907. By 1936 the holdings of the Garza, Calderón, and Sada families and their associates were divided into two groups: the Cuauhtemoc (brewery) group and the Vidriera (glass) group. In that year,

8811-415: Was founded in 1969 with the support of local leading multinational corporations such as Cemex, Alfa, Femsa, Gamesa, Protexa and CYDSA. It is a private educational institution offering university-preparatory school, undergraduate and graduate programs, having agreements with more than 350 universities across the globe (such as the recent expanded agreement with Texas A&M International University). It

8910-516: Was founded in Monterrey in 1890 by José A. Muguerza , Francisco G. Sada Muguerza, Alberto Sada Muguerza, Isaac Garza Garza (brother in-law of Francisco and Alberto, married to their sister Consuelo Sada Muguerza), and Joseph M. Schnaider, with the capital of 150,000 pesos, starting with the Carta Blanca brand. The Cuauhtémoc brewery produced its first beer barrel in 1893 and won first prize in the Chicago and Paris world fairs . The Cervecería Moctezuma

9009-539: Was founded in the 1980s and is the largest drugstore chain in Chile, a strong presence in Colombia. In September 2018, FEMSA, through FEMSA Comercio, announced the acquisition of Ecuadorian drugstore chains Fybeca and SanaSana. In May 2019, FEMSA Comercio completed its acquisition of Fybeca. FEMSA Comercio announced in December 2019 plans to acquire the remaining 40 percent minority stake of SOCOFAR. FEMSA acquired

9108-423: Was founded near Orizaba during the late Porfiriato by German brewer Wilhelm Hasse. In 1909 Cervecería Cuauhtémoc started to expand vertically . To provide glass bottles, in 1909, Vidrios y Cristales de Monterrey, S.A., later Vidriera Monterrey, S.A. later Grupo Vitro, was founded. In order to produce boxes, bottle caps, and packaging materials, Fábricas de Cartón Monterrey was founded in 1900. In 1929, Malta, S.A.

9207-472: Was introduced into limited markets (Texas, New Mexico, Arizona, California, Oklahoma, Florida, Louisiana, and Hawaii) in 24 oz. cans, with 12 oz. six-packs available beginning in Spring 2021. Dos Equis XX Mexican Pale Ale (MPA) is a 5.5% traditional pale ale with a Mexican twist, released in late 2018 on draught to various restaurants and bars across the United States. As of February 2019 it could be purchased as

9306-540: Was known as the Extremadura Valley , an area largely unexplored by the Spanish colonizers. The first expeditions and colonization attempts were led by conquistador Alberto del Canto , who named the city Santa Lucia , but they were unsuccessful because the Spanish were attacked by the natives and fled. The Spanish expeditionary Luis Carvajal y de la Cueva negotiated with King Philip II of Spain to establish

9405-477: Was launched. While the brand is moving away from "macho marketing" campaigns, it remains unapologetically, a Mexican-American beer. Monterrey Monterrey ( / ˌ m ɒ n t ə ˈ r eɪ / MON -tə- RAY , Spanish: [monteˈrej] ) is the capital and largest city of the northeastern state of Nuevo León , Mexico, and the ninth largest city and second largest metro area in Mexico behind Greater Mexico City . Located at

9504-640: Was listed on the Mexican Stock Exchange on September 19, 1978. In 1985, Cuauhtémoc merged with Moctezuma to form Cervecería Cuauhtémoc Moctezuma. FEMSA then undertook an extensive corporate and financial restructuring that was completed in December 1988. In 1993, Coca-Cola purchased a 30 percent stake in FEMSA, creating the Coca-Cola FEMSA division. In January 2006, FEMSA Cerveza acquired Kaiser Cervejarias from Molson Coors Brewing Co. On December 19, 2006, Coca-Cola FEMSA announced its attempt to buy out Mexican juice producer Jugos del Valle . It

9603-518: Was named CEO of Alfa. When oil prices fell in 1981, Mexico's economic boom, financed with borrowed money, abruptly halted. Visa found itself more than $ 1 billion in debt the following year, and the federal government nationalized Banca Serfin —the nation's third-largest bank—in which Visa held a 77 percent stake. The nondeposit banks and associated financial companies in Grupo Financiero Serfin, not nationalized, were reorganized into

9702-697: Was sent on a one-way trip to Mars in a commercial. From September 2016, "The Most Interesting Man in the World" is a French actor named Augustin Legrand . The campaign was ended in 2018, and replaced with a new campaign called "Keep It Interesante". Tecate beer has begun advertising heavily in the United States; initially in the Spanish-language media and more recently in the English-language media. Their tag lines are "Con Carácter" ("With Character") and "It's not beer, it's cerveza". Tecate

9801-500: Was the primary sponsor of Mexican race driver Adrián Fernández during his career in CART in the 1990s and early 2000s. In the mid 2000s, Tecate became a major sponsor in boxing . It partnered with Golden Boy Promotions in 2006, then switched to Top Rank , then returned to Golden Boy in 2016, sponsoring TV Azteca and Solo boxeo shows, and signing world champions Manny Pacquiao and Canelo Álvarez . In 2009, Tecate Light launched

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