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Alexander David Baldock (born 21 November 1970) is a British businessman, former banker, and the chief executive (CEO) of Currys plc (formerly Dixons Carphone).

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15-459: Dixons may refer to: Currys plc - the current parent company of numerous European retailers of electronic goods, formerly known as Dixons Carphone Dixons Retail - former parent company, before its merger with Carphone Warehouse Dixons (retailer) , former British electronic goods retailer Dixons Travel , a current spin-off of the former brand, exclusive to airports Dixons (Netherlands) ,

30-541: A Dutch electricals retailer, originally part of the British Dixons, now independent Dixon's factorization method , an application of the square factoring method Dixons Lake , Nova Scotia, Canada J F Dixons , former department store, Southend-on-Sea , England See also [ edit ] Dixon (disambiguation) Dickson (disambiguation) Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with

45-684: A stake in Currys, which would increase during the year. In November 2023, Currys announced that they would be selling their Greek and Cypriot business, Kotsovolos, and would be leaving the South Eastern European market. Outside the UK and Ireland, the company would do business only in the Nordic countries . On 17 February 2024, Sky News reported that Elliott Investment Management was interested in buying Currys for £700M; Currys turned down

60-657: Is Alex Baldock , appointed in 2018. The CFO of the business is Bruce Marsh, appointed in July 2021. The group was fined £400,000 by the Information Commissioner in January 2018, as a result of unauthorised access to the personal data of over three million customers in 2015. A further security breach, said to affect 1.2 million customers, was reported by the company in June 2018. The number of customers affected

75-663: Is a British multinational electrical and telecommunications retailer and services company headquartered in London, which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group . It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index . The company operates under a number of brands in the United Kingdom, Ireland and mainland Europe. These include Currys in

90-571: The FCA's findings and qualified for a 30% discount, reducing the fine from £41.6m. In June 2019, shares in Dixons Carphone fell almost 20% following a significant decline in full year profits, mainly caused by consumers' growing delay in upgrading their mobile phones. On 3 April 2020, the company permanently closed 531 stand-alone Carphone Warehouse stores that were solely focused on telephone devices. Subsequently, 3,000 job positions related to

105-521: The United Kingdom and Ireland and Elkjøp , Elgiganten Gigantti in the Nordics . Following shareholder agreement in July 2014, the £3.8 billion merged entity was launched on 7 August 2014; on the first day of trading the shares in the merged business were owned 50:50 by the former Dixons Retail and former Carphone Warehouse shareholders. Carphone Warehouse's Sir Charles Dunstone was appointed chairman, and Sebastian James became chief executive. On

120-461: The affected stores were cut. According to the firm, the reason behind the closure of the stores was the online shift of customers and a lesser extent of phone upgrades. Following the spread of the COVID-19 pandemic , on 4 August 2020, Dixons Carphone announced 800 job cuts in response to increased costs. The company also announced plans to re-organise its operations in its bigger stores. Regarding

135-479: The decision, the firm's chief operating officer stated that they wanted "to empower store leadership teams, create a flatter management structure and make it easy for customers to shop with us." The business was renamed from Dixons Carphone to Currys plc in September 2021. The Currys brand also replaced the company's PC World , Team Knowhow and Carphone Warehouse brands. In June 2023, Frasers Group acquired

150-499: The end of January 2018. In January 2018, Sebastian James resigned as CEO of Dixons Carphone , to run Boots UK , "in a surprise move days before it updates the City on its Christmas trading performance", and was succeeded by Baldock, who had been CEO of the online retailer Shop Direct since 2012. Two months into his tenure at Dixons Carphone he launched a scathing attack on his predecessor declaring that he had found “plenty to fix” at

165-620: The first day of trading, the company opened Carphone Warehouse concessions in seven PC World or Currys stores. In December 2016, Dixons and SSE , a domestic energy supplier, announced a partnership to provide "connected home" services in the United Kingdom. In January 2018, Sebastian James resigned as chief executive to become president and managing director of Boots UK . Alex Baldock left his previous role as chief executive of Shop Direct (the company responsible for brands such as Very and Littlewoods) to succeed James as chief executive of Dixons Carphone. In March 2019, Dixons Carphone

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180-548: The offer. A leading shareholder in Currys demanded that the company's board not engage with potential suitor Elliott Advisors unless it proposed a minimum offer of 75p-a-share, valuing the retailer at around £800m, amid claims that a 62p-a-share offer from Elliott undervalued the company. The company owns the following brands: 2020 (Nordics) The company's board is chaired by Ian Livingston . The non-executive directors are Andrea Gisle Joosen, Eileen Burbidge , Fiona McBain, Gerry Murphy and Tony DeNunzio. The CEO of Currys plc

195-467: The title Dixons . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Dixons&oldid=1141906184 " Category : Disambiguation pages Hidden categories: Short description is different from Wikidata All article disambiguation pages All disambiguation pages Currys plc iD Mobile Currys plc

210-495: Was given a £29.1m fine from the Financial Conduct Authority (FCA) for mis-selling its Geek Squad services. The FCA found that the company's staff were trained to sell the service to customers who already had an insurance cover. During the period under investigation, between 1 December 2008 and 30 June 2015, Carphone Warehouse sold Geek Squad policies worth more than £444.7m. Dixons Carphone did not contest

225-629: Was later increased to 10 million. Alex Baldock Alexander David Baldock was born in November 1970. He was educated at Oundle School , followed by a degree in modern history from Worcester College, Oxford . Baldock started his career as a management consultant at Kalchas, before joining Barclays . From 2008 to 2012, Baldock worked for the asset finance company, Lombard , a division of RBS Group, rising to managing director. In 2012, Baldock joined Shop Direct as CEO. In October 2017, Baldock announced that he would be leaving Shop Direct at

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