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130-472: The word epithet also may refer to an abusive, defamatory, or derogatory word or phrase. This use is criticized by Martin Manser and other proponents of linguistic prescription . H. W. Fowler noted in 1926 that " epithet is suffering a vulgarization that is giving it an abusive imputation." Epithets are sometimes attached to a person's name or appear in place of their name, as what might be described as

260-614: A Tony -nominated musical play produced on Broadway. It's a Bird... It's a Plane... It's Superman featured music by Charles Strouse , lyrics by Lee Adams and book by David Newman and Robert Benton . Actor Bob Holiday performed as Clark Kent/Superman and actress Patricia Marand performed as Lois Lane. DC Comics trademarked the Superman chest logo in August 1938. Jack Liebowitz established Superman, Inc. in October 1939 to develop

390-580: A lingua franca may evolve by itself, the tendency to formally codify and normalize it is widespread in most parts of the world. Foreign language instruction is also considered a form of prescription, since it involves instructing learners how to speak, based on usage documentation laid down by others. Linguistic prescription may also be used to advance a social or political ideology. Throughout history, prescription has been created around high-class language, and therefore it degeneralizes lower-class language. This has led to many justifications of classism , as

520-612: A "Krypto-Raygun", which was a gun-shaped device that could project images on a wall. The majority of Superman merchandise is targeted at children, but since the 1970s, adults have been increasingly targeted because the comic book readership has gotten older. During World War II , Superman was used to support the war effort. Action Comics and Superman carried messages urging readers to buy war bonds and participate in scrap drives . Other superheroes became patriots who went to fight: Batman , Wonder Woman and Captain America . In

650-494: A billionaire industrialist rather than a mad scientist, and making Supergirl an artificial shapeshifting organism because DC wanted Superman to be the sole surviving Kryptonian . Carlin was promoted to Executive Editor for the DC Universe books in 1996, a position he held until 2002. K.C. Carlson took his place as editor of the Superman comics. In the earlier decades of Superman comics, artists were expected to conform to

780-469: A certain "house style". Joe Shuster defined the aesthetic style of Superman in the 1940s. After Shuster left National, Wayne Boring succeeded him as the principal artist on Superman comic books. He redrew Superman taller and more detailed. Around 1955, Curt Swan in turn succeeded Boring. The 1980s saw a boom in the diversity of comic book art and now there is no single "house style" in Superman comics. The first adaptation of Superman beyond comic books

910-548: A certain degree of conceptual overlap as comprehensive descriptive accounts must take into account and record existing speaker preferences, and a prior understanding of how language is actually used is necessary for prescription to be effective. Since the mid-20th century some dictionaries and style guides , which are prescriptive works by nature, have increasingly integrated descriptive material and approaches. Examples of guides updated to add more descriptive material include Webster's Third New International Dictionary (1961) and

1040-405: A certain time one after another, from century to century, we laugh at the elixir that promises to prolong life to a thousand years; and with equal justice may the lexicographer be derided, who is able to produce no example of a nation that has preserved their words and phrases from mutability, shall imagine that his dictionary can embalm his language, and secure it from corruption and decay, that it

1170-656: A contract at Liebowitz's request in which they gave away the copyright for Superman to Detective Comics, Inc. This was normal practice in the business, and Siegel and Shuster had given away the copyrights to their previous works as well. The duo's revised version of Superman appeared in the first issue of Action Comics , which was published on April 18, 1938. The issue was a huge success thanks to Superman's feature. Siegel and Shuster read pulp science-fiction and adventure magazines , and many stories featured characters with fantastical abilities such as telepathy, clairvoyance, and superhuman strength. One character in particular

1300-469: A contract dated March 1, 1938, Jerry Siegel and Joe Shuster gave away the copyright to Superman to their employer, DC Comics (then known as Detective Comics, Inc.) prior to Superman's first publication in April. Contrary to popular perception, the $ 130 that DC Comics paid them was for their first Superman story, not the copyright to the character — that, they gave away for free. This was normal practice in

1430-505: A deal with the heirs of both Siegel and Shuster to help them get the rights to Superman in exchange for signing the rights over to his production company, Pacific Pictures. Both groups accepted. The Siegel heirs called off their deal with DC Comics and in 2004 sued DC for the rights to Superman and Superboy. In 2008, the judge ruled in favor of the Siegels. DC Comics appealed the decision, and the appeals court ruled in favor of DC, arguing that

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1560-564: A distinction between "prescription" and "prescriptivism", defining the former as "a process of codification of a certain variety of language for some sort of official use", and the latter as "an unscientific tendency to mystify linguistic prescription". Linguistic prescription is a part of a language standardization process. The chief aim of linguistic prescription is to specify socially preferred language forms (either generally, as in Standard English , or in style and register ) in

1690-581: A fan of strongmen such as Siegmund Breitbart and Joseph Greenstein . He collected fitness magazines and manuals and used their photographs as visual references for his art. The visual design of Superman came from multiple influences. The tight-fitting suit and shorts were inspired by the costumes of wrestlers, boxers, and strongmen . In early concept art, Shuster gave Superman laced sandals like those of strongmen and classical heroes, but these were eventually changed to red boots. The costumes of Douglas Fairbanks were also an influence. The emblem on his chest

1820-430: A favorite being Winsor McCay 's fantastical Little Nemo . Shuster remarked on the artists who played an important part in the development of his own style: " Alex Raymond and Burne Hogarth were my idols – also Milt Caniff , Hal Foster , and Roy Crane ." Shuster taught himself to draw by tracing over the art in the strips and magazines they collected. As a boy, Shuster was interested in fitness culture and

1950-705: A few cases, an entire publishing sector complies with a publication that originated as a house style manual, such as The Chicago Manual of Style and New Hart's Rules in non-fiction book publishing in the United States and the United Kingdom, respectively, and The Associated Press Stylebook in American news style . Others are by self-appointed advocates whose rules are propagated in the popular press, as in " proper Cantonese pronunciation ". The aforementioned Fowler, and Strunk & White, were among

2080-423: A focus on epithet as a smear word,' writes David Binder, my longtime Times colleague, 'which was still a synonym for 'delineation' or 'characterization' in my big 1942 Webster's but now seems to be almost exclusively a synonym for 'derogation' or 'smear word.' ... In the past century, [epithet] blossomed as 'a word of abuse,' today gleefully seized upon to describe political smears." Descriptive bynames were given to

2210-538: A foreign language . Although these have a more democratic base, they still exclude the vast majority of the English-speaking world: speakers of Scottish English , Hiberno-English , Appalachian English , Australian English , Indian English , Nigerian English or African-American English may feel the standard is arbitrarily selected or slanted against them. Therefore, prescription has political consequences; indeed, it can be—and has been—used consciously as

2340-403: A glorified nickname or sobriquet , and for this reason some linguists have argued that they should be considered as pronouns . It has also been argued that epithets are a phenomenon with the syntax–semantics interface , because they have components of both, and also a pragmatic dimension. An epithet is linked to its noun by long-established usage. Not every adjective is an epithet. An epithet

2470-493: A living Krypton. Schwartz retired from DC Comics in 1986 and was succeeded by Mike Carlin as an editor on Superman comics. His retirement coincided with DC Comics' decision to reboot the DC Universe with the companywide-crossover storyline " Crisis on Infinite Earths ". In The Man of Steel writer John Byrne rewrote the Superman mythos, again reducing Superman's powers, which writers had slowly re-strengthened, and revised many supporting characters, such as making Lex Luthor

2600-503: A media sensation over The Death of Superman in that issue. Sales declined from that point on. In March 2018, Action Comics sold just 51,534 copies, although such low figures are normal for superhero comic books in general (for comparison, Amazing Spider-Man #797 sold only 128,189 copies). The comic books have become a niche aspect of the Superman franchise due to low readership, though they remain influential as creative engines for

2730-618: A model called "direct distribution". This made comic books less accessible to children. Beginning in January 1939, a Superman daily comic strip appeared in newspapers, syndicated through the McClure Syndicate . A color Sunday version was added that November. Jerry Siegel wrote most of the strips until he was conscripted into the United States Army in 1943. The Sunday strips had a narrative continuity separate from

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2860-485: A modifier from the animate to the inanimate; for example, "cheerful money" and "suicidal sky". Orators take special care when using epithets so as to not use them as smear words. Orators could be accused of racial or abusive epithets if used incorrectly. American journalist William Safire discussed the use of the word in a 2008 column in The New York Times : "'I am working on a piece about nationalism with

2990-420: A newspaper syndicate, but they too were rejected, and he abandoned the project. Siegel and Shuster reconciled and resumed developing Superman together. The character became an alien from the planet Krypton. Shuster designed the now-familiar costume: tights with an "S" on the chest, over-shorts, and a cape. They made Clark Kent a journalist who pretends to be timid, and conceived his colleague Lois Lane , who

3120-519: A person to distinguish them from other people of the same name. In England bynames were used during the period when the use of surnames had not been extensively adopted. As an example the Domesday Book of 1086 identifies 40 individuals with the given name of "Richard". Most (40%), such as "Richard of Coursey" are identified with a locational byname, indicating where they came from, or in some cases where they lived. Others (25%), such as "Richard

3250-422: A persuasive tactic. Orators have a variety of epithets that they can employ that have different meanings. The most common are fixed epithets and transferred epithets. A fixed epithet is the repetitive use of the same word or phrase for the same person or object. A transferred epithet qualifies a noun other than the person or thing it is describing. This is also known as a hypallage. This can often involve shifting

3380-414: A political tool. A second issue with prescriptivism is that it tends to explicitly devalue non-standard dialects . It has been argued that prescription, apart from formulating standard language norms, often attempts to influence speakers to apply the proposed linguistic devices invariably, without considering the existence of different varieties and registers of language. While some linguists approve

3510-529: A prestige language or dialect over a less prestigious one, even if it is their native tongue. Government bureaucracy tends toward prescriptivism as a means of enforcing functional continuity. Such prescriptivism dates from ancient Egypt , where bureaucrats preserved the spelling of the Middle Kingdom of Egypt into the Ptolemaic period through the standard usage of Egyptian hieroglyphics . From

3640-488: A prestige variety.) A classic example from 18th-century England is Robert Lowth's tentative suggestion that preposition stranding in relative clauses sounds colloquial. This blossomed into a grammatical rule that a sentence should never end with a preposition. For these reasons, some writers argue that linguistic prescription is foolish or futile. Samuel Johnson commented on the tendency of some prescription to resist language change: When we see men grow old and die at

3770-492: A proto-comic book titled Detective Dan: Secret Operative 48 . It contained all-original stories as opposed to reprints of newspaper strips, which was a novelty at the time. Siegel and Shuster put together a comic book in a similar format called The Superman . A delegation from Consolidated visited Cleveland that summer on a business trip and Siegel and Shuster took the opportunity to present their work in person. Although Consolidated expressed interest, they later pulled out of

3900-533: A public campaign for better compensation and treatment of comic creators. Warner Brothers agreed to give Siegel and Shuster a yearly stipend, full medical benefits, and credit their names in all future Superman productions in exchange for never contesting ownership of Superman. Siegel and Shuster upheld this bargain. Shuster died in 1992. DC Comics offered Shuster's heirs a stipend in exchange for never challenging ownership of Superman, which they accepted for some years. Siegel died in 1996. His heirs attempted to take

4030-427: A society perceives as a correct or proper form, or advise on effective and stylistically apt communication. If usage preferences are conservative, prescription might appear resistant to language change ; if radical, it may produce neologisms . Such prescription may be motivated by attempts to improve the consistency of language to make it more "logical"; to improve the rhetorical effectiveness of speakers; to align with

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4160-431: A standard language when a society establishes social stratification and a socio-economic hierarchy . The spoken and written language usages of the authorities (state, military, church) is preserved as the standard language. Departures from this standard language may jeopardize social success (see social class ). Sometimes, archaisms and honorific stylizations may be deliberately introduced or preserved to distinguish

4290-576: A television anchor, and he retired overused plot elements such as kryptonite and robot doppelgangers. Schwartz also scaled Superman's powers down to a level closer to Siegel's original. These changes would eventually be reversed by later writers. Schwartz allowed stories with serious drama such as " For the Man Who Has Everything " ( Superman Annual #11), in which the villain Mongul torments Superman with an illusion of happy family life on

4420-557: A time-machine to the modern era, whereupon he immediately begins using his superpowers to fight crime. O'Mealia produced a few strips and showed them to his newspaper syndicate, but they were rejected. O'Mealia did not send to Siegel any copies of his strips, and they have been lost. In June 1934, Siegel found another partner, an artist in Chicago named Russell Keaton. Keaton drew the Buck Rogers and Skyroads comic strips. In

4550-574: A vigilante. To protect his personal life, he changes into a colorful costume and uses the alias "Superman" when fighting crime. Clark resides in the fictional American city of Metropolis , where he works as a journalist for the Daily Planet . Superman's supporting characters include his love interest and fellow journalist Lois Lane , Daily Planet photographer Jimmy Olsen , and editor-in-chief Perry White , and his enemies include Brainiac , General Zod , and archenemy Lex Luthor . Superman

4680-417: A way that is easily taught and learned. Prescription may apply to most aspects of language, including spelling, pronunciation, vocabulary, morphology, syntax, and semantics. Prescription is useful for facilitating inter-regional communication, allowing speakers of divergent dialects to understand a standardized idiom used in broadcasting , for example, more readily than each other's dialects. While such

4810-433: A writer and Shuster aspired to become an illustrator. Siegel wrote amateur science fiction stories, which he self-published as a magazine called Science Fiction: The Advance Guard of Future Civilization . His friend Shuster often provided illustrations for his work. In January 1933, Siegel published a short story in his magazine titled " The Reign of the Superman ". The titular character is a homeless man named Bill Dunn who

4940-521: A writer in 1959. In 1965, Siegel and Shuster attempted to regain rights to Superman using the renewal option in the Copyright Act of 1909 , but the court ruled Siegel and Shuster had transferred the renewal rights to DC Comics in 1938. Siegel and Shuster appealed, but the appeals court upheld this decision. DC Comics fired Siegel once again, when he filed this second lawsuit. In 1975, Siegel and several other comic book writers and artists launched

5070-478: Is Superman , which began in June 1939. Action Comics and Superman have been published without interruption (ignoring changes to the title and numbering scheme). Several other shorter-lived Superman periodicals have been published over the years. Superman is part of the DC Universe , which is a shared setting of superhero characters owned by DC Comics, and consequently he frequently appears in stories alongside

5200-464: Is " Apollo , [as] leader of the Muses " and therefore patron of the arts and sciences, while Phoibos Apollo is the same deity, but as shining sun-god. " Athena protects the city as polias , oversees handicrafts as ergane , joins battle as promachos and grants victory as nike ." Alternatively, the epithet may identify a particular and localized aspect of the god, such as a reference to

5330-466: Is a superhero who appears in American comic books published by DC Comics . The character was created by writer Jerry Siegel and artist Joe Shuster , and debuted in the comic book Action Comics #1 ( cover-dated June 1938 and published April 18, 1938). Superman has been adapted to several other media including radio serials, novels, films, television shows, theater, and video games. Superman

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5460-687: Is also sometimes called antonomasia , as a Cicero for an orator. The use of a father's name or ancestor's name, such as "Pelides" in the case of Achilles, or "Saturnia" in the case of the goddess Juno in Virgil's Aeneid , is specifically called a patronymic device and is in its own class of epithet. In William Shakespeare 's play Romeo and Juliet , epithets are used in the prologue, such as "star-cross'd lovers" and "death-mark'd love." Epithets were in layman's terms glorified nicknames that could be used to represent one's style, artistic nature, or even geographical reference. They originated to simply serve

5590-595: Is attracted to the bold and mighty Superman but does not realize that he and Kent are the same person. In June 1935 Siegel and Shuster finally found work with National Allied Publications, a comic magazine publishing company in New York owned by Malcolm Wheeler-Nicholson . Wheeler-Nicholson published two of their strips in New Fun Comics #6 (1935): "Henri Duval" and " Doctor Occult ". Siegel and Shuster also showed him Superman and asked him to market Superman to

5720-416: Is especially recognizable when its function is largely decorative, such as if "cloud-gathering Zeus" is employed other than in reference to conjuring up a storm. "The epithets are decorative insofar as they are neither essential to the immediate context nor modeled especially for it. Among other things, they are extremely helpful to fill out a half-verse", Walter Burkert has noted. Some epithets are known by

5850-763: Is imposed by regulation in some places. The French Academy in Paris is the national body in France whose recommendations about the French language are often followed in the French-speaking world (francophonie) , though not legally enforceable. In Germany and the Netherlands , recent spelling and punctuation reforms, such as the German orthographic reform of 1996 , were devised by teams of linguists commissioned by

5980-404: Is in his power to change sublunary nature, and clear the world at once from folly, vanity, and affectation. With this hope, however, academies have been instituted, to guard the avenues of their languages, to retain fugitives, and repulse intruders; but their vigilance and activity have hitherto been vain; sounds remain too volatile and subtle for legal restraints; to enchain syllables, and to lash

6110-634: Is propagated by people with an opposing ideology. Later, during the second half of the 20th century, efforts driven by various advocacy groups had considerable influence on language use under the broad banner of " political correctness ", to promote special rules for anti-sexist , anti-racist , or generically anti- discriminatory language (e.g. " people-first language " as advocated by disability rights organizations). Prescription presupposes authorities whose judgments may come to be followed by many other speakers and writers. For English, these authorities tend to be books. H. W. Fowler 's Modern English Usage

6240-493: Is text ( corpus ) analysis and field study, both of which are descriptive activities. Description may also include researchers' observations of their own language usage. In the Eastern European linguistic tradition, the discipline dealing with standard language cultivation and prescription is known as "language culture" or "speech culture". Despite being apparent opposites, prescriptive and descriptive approaches have

6370-543: Is that prescription has a tendency to favor the language of one particular area or social class over others, and thus militates against linguistic diversity. Frequently, a standard dialect is associated with the upper class , for example the United Kingdom 's Received Pronunciation (RP). RP has now lost much of its status as the Anglophone standard, and other standards are now alternative systems for English as

6500-441: Is that prescriptive rules quickly become entrenched and it is difficult to change them when the language changes. Thus, there is a tendency for prescription to lag behind the vernacular language . In 1834, an anonymous writer advised against the split infinitive , reasoning that the construction was not a frequent feature of English as he knew it. Today the construction is in everyday use and generally considered standard usage, yet

6630-621: Is the archetypal superhero: he wears an outlandish costume, uses a codename , is unfailingly good and honest, and fights evil with the aid of extraordinary abilities. Although there are earlier characters who arguably fit this definition, Superman popularized the superhero genre and established its conventions. He was the best-selling superhero in American comic books up until the 1980s. Jerry Siegel and Joe Shuster met in 1932 while attending Glenville High School in Cleveland and bonded over their admiration of fiction. Siegel aspired to become

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6760-512: Is the system of Japanese honorific speech . Most, if not all, widely spoken languages demonstrate some degree of social codification in how they conform to prescriptive rules. Linguistic prestige is a central research topic within sociolinguistics . Notions of linguistic prestige apply to different dialects of the same language and also to separate, distinct languages in multilingual regions. Prestige level disparity often leads to diglossia : speakers in certain social contexts consciously choose

6890-555: Is tricked by an evil scientist into consuming an experimental drug. The drug gives Dunn the powers of mind-reading, mind-control, and clairvoyance. He uses these powers maliciously for profit and amusement, but then the drug wears off, leaving him a powerless vagrant again. Shuster provided illustrations, depicting Dunn as a bald man. Siegel and Shuster shifted to making comic strips , with a focus on adventure and comedy. They wanted to become syndicated newspaper strip authors, so they showed their ideas to various newspaper editors. However,

7020-476: Is unclear whether Siegel and Shuster were influenced by Friedrich Nietzsche 's concept of the Übermensch ; they never acknowledged as much. Since 1938, Superman stories have been regularly published in periodical comic books published by DC Comics . The first and oldest of these is Action Comics , which began in April 1938. Action Comics was initially an anthology magazine, but it eventually became dedicated to Superman stories. The second oldest periodical

7150-575: The epitheton Comes as companion of another (usually major) divinity. An epithet can even be meant for collective use, e.g., in Latin pilleati , "the felt hat-wearers" for the brothers Castor and Pollux . Some epithets resist explanation. Catholics, Eastern Orthodox Christians, and Christians of other churches practice the use of epithets in the veneration of Jesus (e.g., "Christ"; " Prince of Peace "; " The Good Shepherd "), of Mary, Mother of Jesus (e.g., " Mother of God "; " Panagia "), and of

7280-952: The American Medical Association , the Modern Language Association , and the Modern Humanities Research Association ; there are many others. Scientific Style and Format , by the Council of Science Editors, seeks to normalize style in scientific journal publishing, based where possible on standards issued by bodies like the International Standards Organization . None of these works have any sort of legal or regulatory authority (though some governments produce their own house style books for internal use). They still have authority in

7410-738: The Greek and Cyrillic alphabets. Judaism used the Hebrew alphabet , and Islam the Arabic script . Hinduism used the Devanagari script . In certain traditions, strict adherence to prescribed spellings and pronunciations was and remains of great spiritual importance. Islamic naming conventions and greetings are notable examples of the linguistic prescription being a prerequisite to spiritual righteousness. Another commonly cited example of prescriptive language usage closely associated with social propriety

7540-512: The Heavenly & Zeus the Protector of Guests" all the way to " Johnny Football & King James". American comic books tend to give epithets to superheroes , such as The Phantom being "The Ghost Who Walks", Superman called "The Man of Steel", and "The Dynamic Duo" Batman and Robin , who are individually known as "The Dark Knight" and "The Boy Wonder". Additionally, epíteto ,

7670-720: The Latin term epitheton necessarium , as they are required to distinguish the bearers, as an alternative to numbers after a prince's name—such as Richard the Lionheart ( Richard I of England ), or Charles the Fat alongside Charles the Bald . The same epithet can be used repeatedly joined to different names, such as Alexander the Great as well as Constantine the Great . Other epithets can easily be omitted without serious risk of confusion and are therefore known as epitheton ornans . Thus,

7800-598: The North American market). For comparison, in the same year, Spider-Man merchandise made $ 1.075 billion and Star Wars merchandise made $ 1.923 billion globally. The earliest paraphernalia appeared in 1939: a button proclaiming membership in the Supermen of America club. The first toy was a wooden doll in 1939 made by the Ideal Novelty and Toy Company. Superman #5 (May 1940) carried an advertisement for

7930-578: The October 2001 letter was binding. In 2003, the Shuster heirs served a termination notice for Shuster's grant of his half of the copyright to Superman. DC Comics sued the Shuster heirs in 2010, and the court ruled in DC's favor on the grounds that the 1992 agreement with the Shuster heirs barred them from terminating the grant. Under current US copyright law, Superman is due to enter the public domain on January 1, 2034. However, this will only apply (at first) to

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8060-640: The Olympian Gods with Zeus . But in specific cults there may be a different equation, based on one specific aspect of the divinity. Thus, the Greek word Trismegistos ("thrice grand") was first used as a Greek name for the Egyptian god of science and invention, Thoth , later as an epitheton for the Greek Hermes and, finally, the fully equated Roman Mercurius Mercury (both were messenger of

8190-542: The Spanish version of epithet, is commonly used throughout poems in Castilian literature. In many polytheistic religions, such as those of ancient India and Iran (the most ancient of which go back to a common Indo-Iranian period), Greece and Rome, a deity's epithets generally reflected a particular aspect of that god's essence and role, for which their influence may be obtained for a specific occasion: Apollo Musagetes

8320-647: The Spartan Carneian festival . Often the epithet is the result of fusion of the Olympian divinity with an older one. Poseidon Erechtheus and Artemis Orthia reflect intercultural equations of a divinity with an older one that is generally considered its pendan. Thus, most Roman gods and goddesses, especially the Twelve Olympians , had traditional counterparts in Greek, Etruscan, and most other Mediterranean pantheons, such as Jupiter as head of

8450-500: The ability of the language to make subtle distinctions are easier to defend. Judgments based on the subjective associations of a word are more problematic. Finally, there is the problem of inappropriate dogmatism. Although competent authorities tend to make careful statements, popular pronouncements on language are apt to condemn. Thus, wise prescriptive advice identifying a form as colloquial or non-standard and suggesting that it be used with caution in some contexts may – when taken up in

8580-607: The argument had been stated at length." With persuasion being a key component of rhetoric, it is rational to use epithets. The use of persuasive wording gives leverage to one's arguments. Knowledge along with descriptive words or phrases can be a powerful tool. This is supported in Bryan Short's article when he states, "The New Rhetoric derives its empiricist flavor from a pervasive respect for clarity and directness of language." Rhetoricians use epithets to direct their audience to see their point of view, using verbal forms of imagery as

8710-523: The belief that non-codified forms of language are innately inferior, creating social stigma and discrimination toward their speakers. In contrast, modern linguists would generally hold that all forms of language, including both vernacular dialects and different realizations of a standardized variety, are scientifically equal as instruments of communication, even if deemed socially inappropriate for certain situational contexts. Resulting in standard language ideology , normative practices might also give rise to

8840-502: The boy and name him Clark, and teach him that he must use his fantastic natural gifts for the benefit of humanity. In November, Siegel sent Keaton an extension of his script: an adventure where Superman foils a conspiracy to kidnap a star football player. The extended script mentions that Clark puts on a special "uniform" when assuming the identity of Superman, but it is not described. Keaton produced two weeks' worth of strips based on Siegel's script. In November, Keaton showed his strips to

8970-403: The butler" and "Richard the bald" are identified with an occupational or a personally descriptive byname. Some of the individuals, such as Richard Basset , made use of what would now be recognized as a surname. The distinction between a byname and a surname is that the byname is not usually heritable, and may change for any given person as his circumstances change. Richard the Bald, for example,

9100-590: The character as he is depicted in Action Comics #1 , which was published in 1938. Versions of him with later developments, such as his power of "heat vision", may persist under copyright until the works they were introduced in enter the public domain. Lois Lane, who also debuted in Action Comics #1, is expected to enter public domain in 2034, but supporting characters introduced in later publications, such as Jimmy Olsen and Supergirl , will pass into

9230-575: The character. After Siegel's discharge from the Army, he and Shuster sued DC Comics in 1947 for the rights to Superman and Superboy . The judge ruled that Superman belonged to DC Comics, but that Superboy was a separate entity that belonged to Siegel. Siegel and Shuster settled out-of-court with DC Comics, which paid the pair $ 94,013.16 (equivalent to $ 1,192,222 in 2023) in exchange for the full rights to both Superman and Superboy. DC Comics then fired Siegel and Shuster. DC Comics rehired Jerry Siegel as

9360-738: The characters of Douglas Fairbanks , who starred in adventure films such as The Mark of Zorro and Robin Hood . The name of Superman's home city, Metropolis, was taken from the 1927 film of the same name . Popeye cartoons were also an influence. Clark Kent's harmless facade and dual identity were inspired by the protagonists of such movies as Don Diego de la Vega in The Mark of Zorro and Sir Percy Blakeney in The Scarlet Pimpernel . Siegel thought this would make for interesting dramatic contrast and good humor. Another inspiration

9490-546: The classical Roman author Virgil systematically called his main hero pius Aeneas , the epithet being pius , meaning religiously observant, humble and wholesome, as well as calling the armsbearer of Aeneas fidus Achates , the epithet being fidus , which means faithful or loyal. Epithets are characteristic of the style of ancient epic poetry , notably in that of Homer or the northern European sagas (see above, as well as epithets in Homer ). When James Joyce uses

9620-402: The classroom – become converted into a ruling that the dispreferred form is automatically unacceptable in all circumstances, a view academic linguists reject. (Linguists may accept that a construction is ungrammatical or incorrect in relation to a certain lect if it does not conform to its inherent rules, but they would not consider it absolutely wrong simply because it diverges from the norms of

9750-488: The comic magazine industry and they had done the same with their previous published works ( Slam Bradley , Doctor Occult , etc.), but Superman became far more popular and valuable than they anticipated and they much regretted giving him away. DC Comics retained Siegel and Shuster, and they were paid well because they were popular with the readers. Between 1938 and 1947, DC Comics paid them together at least $ 401,194.85 (equivalent to $ 7,310,000 in 2023). Siegel wrote most of

9880-450: The comics business without ever offering a book deal because the sales of Detective Dan were disappointing. Siegel believed publishers kept rejecting them because he and Shuster were young and unknown, so he looked for an established artist to replace Shuster. When Siegel told Shuster what he was doing, Shuster reacted by burning their rejected Superman comic, sparing only the cover. They continued collaborating on other projects, but for

10010-484: The concept where a certain language variety is promoted as linguistically superior to others, thus recognizing the standard language ideology as a constitutive element of prescriptivism or even identifying prescriptivism with this system of views. Others, however, use this term in relation to any attempts to recommend or mandate a particular way of language usage (in a specific context or register ), without, however, implying that these practices must involve propagating

10140-484: The consistent transcription of culturally important transactions (laws, scriptures, contracts, poetry, etc.) allow a large number of discussants to understand written conversations easily, and across multiple generations. Early historical trends in literacy and alphabetization were closely tied to the influence of various religious institutions. Western Christianity propagated the Latin alphabet . Eastern Orthodoxy spread

10270-487: The conviction that explicit formal instruction is an essential prerequisite for acquiring proper command of one's native language, thus creating a massive feeling of linguistic insecurity . Propagating such language attitudes is characteristic of the prescriptivists in Eastern Europe , where normativist ideas of correctness can be found even among professional linguists. Another serious issue with prescription

10400-618: The daily strips, possibly because Siegel had to delegate the Sunday strips to ghostwriters . By 1941, the newspaper strips had an estimated readership of 20 million. Joe Shuster drew the early strips, then passed the job to Wayne Boring . From 1949 to 1956, the newspaper strips were drawn by Win Mortimer . The strip ended in May 1966, but was revived from 1977 to 1983 to coincide with a series of movies released by Warner Bros. Initially, Siegel

10530-419: The earliest attempts at prescription in classical times grammarians have based their norms on observed prestige use of language. Modern prescriptivist textbooks draw heavily on descriptive linguistic analysis. The prescription may privilege some existing forms over others for the sake of maximizing clarity and precision in language use. Others are subjective judgments of what constitutes good taste. Some reflect

10660-431: The erratic pay, Siegel and Shuster kept working for Wheeler-Nicholson because he was the only publisher who was buying their work, and over the years they produced other adventure strips for his magazines. Wheeler-Nicholson's financial difficulties continued to mount. In 1936, he formed a joint corporation with Harry Donenfeld and Jack Liebowitz called Detective Comics, Inc. in order to release his third magazine, which

10790-491: The facet of language, or very compact works insistent upon only a few matters of particular importance to the publisher. Some aim to be comprehensive only for a specific field, deferring to more general-audience guides on matters that are not particular to the discipline in question. There are different types of style guides, by purpose and audience. Because the genres of writing and the audiences of each manual are different, style manuals often conflict with each other, even within

10920-482: The franchise beyond the comic books. Superman, Inc. merged with DC Comics in October 1946. After DC Comics merged with Warner Communications in 1967, licensing for Superman was handled by the Licensing Corporation of America. The Licensing Letter (an American market research firm) estimated that Superman licensed merchandise made $ 634 million in sales globally in 2018 (43.3% of this revenue came from

11050-507: The gods). Among the Greeks, T.H. Price notes that the nurturing power of Kourotrophos might be invoked in sacrifices and recorded in inscription, without specifically identifying Hera or Demeter . Some epithets were applied to several deities of the same pantheon rather accidentally if they had a common characteristic, or deliberately, emphasizing their blood or other ties. Thus, in pagan Rome, several divinities gods and heroes were given

11180-410: The likes of Batman , Wonder Woman , and others. More Superman comic books have been sold in publication history than any other American superhero character. Exact sales figures for the early decades of Superman comic books are hard to find because, like most publishers at the time, DC Comics concealed this data from its competitors and thereby the general public, but given the general market trends at

11310-481: The lower-class can easily be portrayed to be incoherent and improper if they do not speak the standard language. This also corresponds to the use of prescription for racism , as dialects spoken by what is seen as the superior race are usually standardized in countries with prominent racism. A good example of this is the demeaning of AAVE in the United States , as the idea that the "lower race" speaks improperly

11440-470: The magazine and daily newspaper stories until he was conscripted into the United States Army in 1943, whereupon the task was passed to ghostwriters. While Siegel was serving in Hawaii, DC Comics published a story featuring a child version of Superman called " Superboy ", which was based on a script Siegel had submitted several years before. Siegel was furious because DC Comics did this without having bought

11570-425: The mill", while another might be described as "John Smith the short". Linguistic prescription Linguistic prescription is the establishment of rules defining preferred usage of language , including rules of spelling , pronunciation , vocabulary , morphology , syntax , and semantics . Linguistic prescriptivism may aim to establish a standard language , teach what a particular society or sector of

11700-440: The movies and television shows. Comic book stories can be produced quickly and cheaply, and are thus an ideal medium for experimentation. Whereas comic books in the 1950s were read by children, since the 1990s the average reader has been an adult. A major reason for this shift was DC Comics' decision in the 1970s to sell its comic books to specialty stores instead of traditional magazine retailers (supermarkets, newsstands, etc.) —

11830-452: The mythological place of birth or numinous presence at a specific sanctuary: sacrifice might be offered on one and the same occasion to Pythian Apollo ( Apollo Pythios ) and Delphic Apollo ( Apollo Delphinios ). A localizing epithet refers simply to a particular center of veneration and the cultic tradition there, as the god manifested at a particular festival, for example: Zeus Olympios, Zeus as present at Olympia, or Apollo Karneios, Apollo at

11960-562: The newspaper editors were not impressed, and told them that if they wanted to make a successful comic strip, it had to be something more sensational than anything else on the market. This prompted Siegel to revisit Superman as a comic strip character. Siegel modified Superman's powers to make him even more sensational. Like Bill Dunn, the second prototype of Superman is given powers against his will by an unscrupulous scientist, but instead of psychic abilities, he acquires superhuman strength and bullet-proof skin . Additionally, this new Superman

12090-434: The newspapers on their behalf. In October, Wheeler-Nicholson offered to publish Superman in one of his own magazines. Siegel and Shuster refused his offer because Wheeler-Nicholson had demonstrated himself to be an irresponsible businessman. He had been slow to respond to their letters and had not paid them for their work in New Fun Comics #6. They chose to keep marketing Superman to newspaper syndicates themselves. Despite

12220-460: The old prohibition can still be heard. A further problem is a challenge of specifying understandable criteria. Although prescribing authorizations may have clear ideas about why they make a particular choice, and their choices are seldom entirely arbitrary, there exists no linguistically sustainable metric for ascertaining which forms of language should be considered standard or otherwise preferable. Judgments that seek to resolve ambiguity or increase

12350-521: The orator. "It will generally happen, that the Epithets employed by a skillful orator, will be found to be, in fact, so many abridged arguments, the force of which is sufficiently conveyed by a mere hint; e.g., if any one says, 'We ought to take warning from the bloody revolution of France,' the Epithet suggests one of the reasons for our being warned; and that, not less clearly, and more forcibly, than if

12480-401: The phrase "the snot-green sea" he is playing Homer's familiar epithet "the wine-dark sea". The phrase "Discreet Telemachus " is also considered an epithet. The Greek term antonomasia , in rhetoric, means substituting any epithet or phrase for a proper name, as "Pelides", signifying the "son of Peleus", to identify Achilles . An opposite substitution of a proper name for some generic term

12610-684: The pool of writers grew, Weisinger demanded a more disciplined approach. Weisinger assigned story ideas, and the logic of Superman's powers, his origin, the locales, and his relationships with his growing cast of supporting characters were carefully planned. Elements such as Bizarro , his cousin Supergirl , the Phantom Zone , the Fortress of Solitude , alternate varieties of kryptonite , robot doppelgangers , and Krypto were introduced during this era. The complicated universe built under Weisinger

12740-456: The practical role of language standardization in modern nation states, certain models of prescriptive codification have been criticized for going far beyond mere norm-setting, i.e. by promoting the sanctioned language variety as the only legitimate means of communication and presenting it as the only valid baseline of correctness, while stigmatizing non-standard usages as " mistakes ". Such practices have been said to contribute to perpetuating

12870-455: The prescriber's aesthetics or personal preference; to impose linguistic purity on a language by removing foreign influences; or to avoid causing offense (i.e. for etiquette or political correctness ). Prescriptive approaches to language are often contrasted with the descriptive approach of academic linguistics , which observes and records how language is actually used (while avoiding passing judgment). The basis of linguistic research

13000-402: The prestige form of the language from contemporary colloquial language . Likewise, the style of language used in ritual also differs from everyday speech. Special ceremonial languages known only to a select few spiritual leaders are found throughout the world; Liturgical Latin has served a similar function for centuries. When a culture develops a writing system, orthographic rules for

13130-401: The promotion of one class or region within a language community over another, which can become politically controversial. Prescription can also reflect ethical considerations, as in prohibiting swear words . Words referring to elements of sexuality or toilet hygiene may be regarded as obscene. Blasphemies against religion may be forbidden. In the 21st century, political correctness objects to

13260-427: The purpose of dealing with names that were hard to pronounce or just unpleasant. It from there went to something that could be very significant assigned by elders or counterparts to represent one's position in the community, or it could be a representation of whomever one wanted to be or thought he was. The elegance of this movement was used throughout history and even modern day, with many examples ranging from "Aphrodite

13390-405: The quality of advice given in many usage guides, including highly regarded books like Strunk and White's The Elements of Style . In particular, linguists point out that popular books on English usage written by journalists or novelists (e.g. Simon Heffer 's Strictly English: The Correct Way to Write ... and Why It Matters ) often make basic errors in linguistic analysis. A frequent criticism

13520-467: The respective governments and then implemented by statutes, some met with widespread dissent. Examples of national prescriptive bodies and initiatives are: Other kinds of authorities exist in specific settings, most commonly in the form of style guidebooks (also called style guides, manuals of style, style books, or style sheets). Style guides vary in form, and may be alphabetical usage dictionaries, comprehensive manuals divided into numerous subsection by

13650-661: The rights to Superman using the termination provision of the Copyright Act of 1976 . DC Comics negotiated an agreement wherein it would pay the Siegel heirs several million dollars and a yearly stipend of $ 500,000 in exchange for permanently granting DC the rights to Superman. DC Comics also agreed to insert the line "By Special Arrangement with the Jerry Siegel Family" in all future Superman productions. The Siegels accepted DC's offer in an October 2001 letter. Copyright lawyer and movie producer Marc Toberoff then struck

13780-544: The saints (e.g., " Pope Saint John Paul the Great , Saint Theophan the Recluse "). " Our Lady of Lourdes " is essentially periphrasis , except where some aspect of the Virgin is invoked. An epithet is an adjective or adjectival phrase that characterizes a place, a thing, or a person that helps make the characteristics of this thing more prominent. These descriptive phrases can be used in a positive or negative way that benefits

13910-557: The same vernacular of English. Many publishers have established an internal house style specifying preferred spellings and grammatical forms, such as serial commas , how to write acronyms , and various awkward expressions to avoid. Most of these are internal documentation for the publisher's staff, though various newspapers, universities, and other organizations have made theirs available for public inspection, and sometimes even sell them as books, e.g. The New York Times Manual of Style and Usage and The Economist Style Guide . In

14040-496: The script that Siegel sent Keaton in June, Superman's origin story further evolved: In the distant future, when Earth is on the verge of exploding due to "giant cataclysms", the last surviving man sends his three-year-old son back in time to the year 1935. The time-machine appears on a road where it is discovered by motorists Sam and Molly Kent. They leave the boy in an orphanage, but the staff struggle to control him because he has superhuman strength and impenetrable skin. The Kents adopt

14170-432: The self-appointed, as are some modern authors of style works, like Bryan A. Garner and his Modern English Usage (formerly Modern American Usage ). Various style guides are used for academic papers and professional journals and have become de facto standards in particular fields, though the bulk of their material pertains to formatting of source citations (in mutually conflicting ways). Some examples are those issued by

14300-512: The sense that a student may be marked down for failure to follow a specified style manual; a professional publisher may enforce compliance; a publication may require its employees to use house style as a matter of on-the-job competence. A well-respected style guide, and usually one intended for a general audience, may also have the kind of authority that a dictionary does consult as a reference work to satisfy personal curiosity or settle an argument. Historically, linguistic prescriptivism originates in

14430-406: The standard language ideology. According to another understanding, the prescriptive attitude is an approach to norm-formulating and codification that involves imposing arbitrary rulings upon a speech community , as opposed to more liberal approaches that draw heavily from descriptive surveys; in a wider sense, however, the latter also constitute a form of prescriptivism. Mate Kapović makes

14560-400: The strips, and they asked Siegel and Shuster to develop the strips into 13 pages for Action Comics . Having grown tired of rejections, Siegel and Shuster accepted the offer. At least now they would see Superman published. Siegel and Shuster submitted their work in late February and were paid US$ 130 (equivalent to $ 2,800 in 2023) for their work ($ 10 per page). In early March they signed

14690-678: The third edition Garner's Modern English Usage (2009) in English, or the Nouveau Petit Robert (1993) in French. A partially descriptive approach can be especially useful when approaching topics of ongoing conflict between authorities, or in different dialects , disciplines, styles , or registers . Other guides, such as The Chicago Manual of Style , are designed to impose a single style and thus remain primarily prescriptive (as of 2017 ). Some authors define "prescriptivism" as

14820-650: The time being Shuster was through with Superman. Siegel wrote to numerous artists. The first response came in July 1933 from Leo O'Mealia, who drew the Fu Manchu strip for the Bell Syndicate . In the script that Siegel sent to O'Mealia, Superman's origin story changes: He is a "scientist-adventurer" from the far future when humanity has naturally evolved "superpowers". Just before the Earth explodes, he escapes in

14950-538: The time, negotiating a deal with the McClure Newspaper Syndicate for Superman. In early January 1938, Siegel had a three-way telephone conversation with Liebowitz and an employee of McClure named Max Gaines . Gaines informed Siegel that McClure had rejected Superman, and asked if he could forward their Superman strips to Liebowitz so that Liebowitz could consider them for Action Comics . Siegel agreed. Liebowitz and his colleagues were impressed by

15080-415: The time, sales of Action Comics and Superman probably peaked in the mid-1940s and thereafter steadily declined. Sales data first became public in 1960, and showed that Superman was the best-selling comic book character of the 1960s and 1970s. Sales rose again starting in 1987. Superman #75 (Nov 1992) had over 23 million copies sold, making it the best-selling issue of a comic book of all time, due to

15210-462: The use of words perceived as offensive. Some elements of prescription in English are sometimes thought to have been based on the norms of Latin grammar . Robert Lowth is frequently cited as having done so, but he specifically objected to "forcing the English under the rules of a foreign Language". Prescriptivism is often subject to criticism. Many linguists, such as Geoffrey Pullum and other posters to Language Log , are highly skeptical of

15340-475: The wind, are equally the undertakings of pride, unwilling to measure its desires by its strength. The French language has visibly changed under the inspection of the academy ; the stile of Amelot 's translation of Father Paul is witnessed, by Pierre François le Courayer to be un peu passé ; and no Italian will maintain that the diction of any modern writer is not perceptibly different from that of Boccace , Machiavel , or Caro . Superman Superman

15470-423: Was John Carter of Mars from the novels by Edgar Rice Burroughs . John Carter is a human who is transported to Mars, where the lower gravity makes him stronger than the natives and allows him to leap great distances. Another influence was Philip Wylie 's 1930 novel Gladiator , featuring a protagonist named Hugo Danner who had similar powers. Superman's stance and devil-may-care attitude were influenced by

15600-507: Was a crime-fighting hero instead of a villain, because Siegel noted that comic strips with heroic protagonists tended to be more successful. In later years, Siegel once recalled that this Superman wore a "bat-like" cape in some panels, but typically he and Shuster agreed there was no costume yet, and there is none apparent in the surviving artwork. Siegel and Shuster showed this second concept of Superman to Consolidated Book Publishers, based in Chicago. In May 1933, Consolidated had published

15730-491: Was a radio show, The Adventures of Superman , which ran from 1940 to 1951 for 2,088 episodes, most of which were aimed at children. The episodes were initially 15 minutes long, but after 1949 they were lengthened to 30 minutes. Most episodes were done live. Bud Collyer was the voice actor for Superman in most episodes. The show was produced by Robert Maxwell and Allen Ducovny, who were employees of Superman, Inc. and Detective Comics, Inc. respectively. In 1966 Superman had

15860-432: Was allowed to write Superman more or less as he saw fit because nobody had anticipated the success and rapid expansion of the franchise. But soon Siegel and Shuster's work was put under careful oversight for fear of trouble with censors. Siegel was forced to tone down the violence and social crusading that characterized his early stories. Editor Whitney Ellsworth , hired in 1940, dictated that Superman not kill. Sexuality

15990-417: Was banned, and colorfully outlandish villains such as Ultra-Humanite and Toyman were thought to be less nightmarish for young readers. Mort Weisinger was the editor on Superman comics from 1941 to 1970, his tenure briefly interrupted by military service. Siegel and his fellow writers had developed the character with little thought of building a coherent mythology, but as the number of Superman titles and

16120-697: Was beguiling to devoted readers but alienating to casuals. Weisinger favored lighthearted stories over serious drama, and avoided sensitive subjects such as the Vietnam War and the American civil rights movement because he feared his right-wing views would alienate his left-leaning writers and readers. Weisinger also introduced letters columns in 1958 to encourage feedback and build intimacy with readers. Weisinger retired in 1970 and Julius Schwartz took over. By his own admission, Weisinger had grown out of touch with newer readers. Starting with The Sandman Saga , Schwartz updated Superman by making Clark Kent

16250-585: Was born Kal-El , on the fictional planet Krypton . As a baby, his parents Jor-El and Lara sent him to Earth in a small spaceship shortly before Krypton was destroyed in a natural cataclysm. His ship landed in the American countryside near the fictional town of Smallville , Kansas. He was found and adopted by farmers Jonathan and Martha Kent , who named him Clark Kent . Clark began developing superhuman abilities , such as incredible strength and impervious skin. His adoptive parents advised him to use his powers to benefit of humanity, and he decided to fight crime as

16380-486: Was inspired by heraldic crests . Many pulp action heroes such as swashbucklers wore capes. Superman's face was based on Johnny Weissmuller with touches derived from the comic-strip character Dick Tracy and from the work of cartoonist Roy Crane. The word "superman" was commonly used in the 1920s and 1930s to describe men of great ability, most often athletes and politicians. It occasionally appeared in pulp fiction stories as well, such as "The Superman of Dr. Jukes". It

16510-455: Was presumably not always bald, and Richard of Brampton may not have always lived at Brampton. The use of bynames did not end with the adoption of surnames. In some cases, before the adoption of middle names, government records, such as taxes lists, included people with both the same given name and the same surname. This led to the use of bynames to further distinguish the person. For example, one "John Smith" might be described as "John Smith of

16640-450: Was slapstick comedian Harold Lloyd . The archetypal Lloyd character was a mild-mannered man who finds himself abused by bullies but later in the story snaps and fights back furiously. Kent is a journalist because Siegel often imagined himself becoming one after leaving school. The love triangle between Lois Lane , Clark, and Superman was inspired by Siegel's own awkwardness with girls. The pair collected comic strips in their youth, with

16770-574: Was titled Detective Comics . Siegel and Shuster produced stories for Detective Comics too, such as " Slam Bradley ". Wheeler-Nicholson fell into deep debt to Donenfeld and Liebowitz, and in early January 1938, Donenfeld and Liebowitz petitioned Wheeler-Nicholson's company into bankruptcy and seized it. In early December 1937, Siegel visited Liebowitz in New York, and Liebowitz asked Siegel to produce some comics for an upcoming comic anthology magazine called Action Comics . Siegel proposed some new stories, but not Superman. Siegel and Shuster were, at

16900-589: Was widely taken as an authority for British English for much of the 20th century; Strunk and White 's The Elements of Style has done similarly for American English . The Duden grammar (first edition 1880) has a similar status for German. Although lexicographers often see their work as purely descriptive, dictionaries are widely regarded as prescriptive authorities. Books such as Lynne Truss 's Eats, Shoots & Leaves (2003), which argues for stricter adherence to prescriptive punctuation rules, also seek to exert an influence. Linguistic prescription

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