A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.
67-510: Ford Motor Company Limited , trading as Ford of Britain , is a British wholly owned subsidiary of Ford Technologies Limited (formerly called Blue Oval Holdings), itself a subsidiary of Ford International Capital LLC, which is a subsidiary of Ford Motor Company . Its business started in 1909 and has its registered office in Laindon , Essex. It adopted the name of Ford of Britain in 1960. Ford of Britain operates two major manufacturing sites in
134-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with
201-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In
268-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from
335-492: A complete halt to all car production. The Dagenham sewing machinists walked out when, as part of a regrading exercise, they were informed that their jobs were graded in Category B (less-skilled production jobs), instead of Category C (more-skilled production jobs), and that they would be paid 15% less than the full B rate received by men. The strike ended three weeks after it began, following the intervention of Barbara Castle ,
402-519: A joint-venture to be known as Matford and devoted to the full manufacture of Ford or Matford products. More capital was required. There were consequential exchanges in shareholdings between Dagenham and Dearborn and other shareholders. As an indication of the British and Irish company's sense of independence, in 1938 Henry Ford and Harry Ferguson came to 'a gentlemen's agreement ', whereby Ford would manufacture tractors designed by Ferguson , using
469-404: A new company, Ford Motor Company Limited, with three US directors (Henry Ford, Edsel Ford , Charles E. Sorensen ) and four British directors ( Sir Percy Perry , Roland Kitson , Sir John T Davies and Lord Illingworth ), with a capital of £7 million. This company acquired all Ford's European and Middle Eastern business in exchange for 60% of its capital. The balance of 40% of the capital of
536-451: A publicly quoted company, its shares freely listed on British exchanges, with more than 10,000 stockholders. The Ford Motor Company of Dearborn Michigan then held just 54% of its shares. That year, after eighteen months of rumour and denial, the US company offered to buy out the other shareholders. The offer was accepted, and Ford completed payment for the other 46% of Ford Motor Company Limited at
603-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of
670-636: A shareholder of Ford's first British agency, but the very first link between them was earlier, in 1903. The two men first met in 1906 in Detroit. From Britain, Perry envisioned Ford making vehicles outside USA and selling them across the British Empire and Europe. He raced the company's cars, organised a chain of exclusive dealers, and superintended the Trafford Park assembly plant. In 1919, Henry Ford chose to run operations from Detroit, but Perry
737-402: A trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between
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#1732781165964804-573: A venture with Mazda until its demise four years later. By 2001, the only Ford produced at Dagenham was the Fiesta, itself competing in an increasingly crowded market sector. The lead plant for Fiesta production was in Spain , however. Faced with a cyclical downturn in car demand across Europe, Ford took the decision not to tool the Dagenham plant for the replacement Fiesta due for launch in 2002, which
871-497: A £2 million investment programme was announced to rebuild, re-equip and modernise the assembly plant. As a result, the plant was to become the largest and most modern factory of its kind in Ireland. In the same year, Ford of Europe was formed with Henry Ford and Son Limited. It was an important partnership from the start. Another £2 million was spent on assembly facilities and operations, to ensure that Cork production equalled
938-545: Is called a razón social . Ford Dagenham Ford Dagenham is a major automotive factory located in Dagenham , London , operated by the Ford of Britain subsidiary of Ford Motor Company . The plant opened in 1931 and has produced 10,980,368 cars and more than 39,000,000 engines in its history. It covers around 475 acres and has received over £800 million of capital investment since 2000. Vehicle assembly ceased at
1005-592: The First World War , the Trafford Park plant was extended, and in 1919, 41% of British registered cars were Fords. In 1917, a plant opened in Cork , Ireland, initially for tractor manufacture, but from 1921 cars were built there as well. This factory was the first to be purpose-built by Ford in Europe. The company of Henry Ford and Son Limited—Fordson—was officially incorporated on 17 April 1917, starting its life on
1072-714: The Ford Escort began at the new Saarlouis in West Germany . By this time, the UK auto industry was gaining a reputation for poor industrial relations, with a particularly lengthy strike leading to a three-month shut-down at the Dagenham plant at the start of the summer of 1971. This savaged availability of the Ford Cortina Mk III during its crucial first year. By the time the Ford Cortina Mk IV
1139-715: The Fordson represented 95% of UK tractor production. After the Second World War , Ford's UK operation set the pace for the UK auto industry, and Dagenham products included models such as the Zephyr , Cortina , and (until production of Ford's smaller saloons transferred to Halewood ), the Anglia . The 1950s was a decade of expansion: a £75 million plant redevelopment completed in 1959 increased floor space by 50% and doubled production capacity. This went hand-in-hand with
1206-528: The Land Rover Freelander . Halewood was included in the sale of Jaguar and Land Rover to Tata Motors in 2008, although Ford retained ownership of its transmission works. Another new factory opened at Basildon in 1964 to make tractors, and, in 1965, a further plant was acquired at Crymlyn Burrows , Swansea , to make chassis components and axles. The Cork factory celebrated the 50-year anniversary in 1967. As part of that landmark event,
1273-614: The Secretary of State for Employment and Productivity . The deal brokered immediately increased their rate of pay to 8% below that of men, rising to the full category B rate the following year. Ford produced a range of commercial vehicles, starting with the Model TT in 1917. From 1933 to 1939 these were badged Fordson ; this changed to Fordson Thames until 1957, after which it became plain Thames . From 1965 they reverted to Ford. After
1340-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use
1407-704: The "Ferguson System". Production commenced in the USA in June 1939, and the product was outstandingly successful, but Henry Ford was unable to persuade Ford in Britain to manufacture the Ford-Ferguson, though they did sell the US-made tractors. In 1945 Ferguson arranged British production with Standard Motor Company . Harry Ferguson sued US Ford for illegal use of his patents, asking for compensation of £90 million; this
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#17327811659641474-434: The 1970s, also merged the operations of its previously independent Opel and Vauxhall subsidiaries, with similar results. This decision to concurrently manufacture the same models in other European plants reduced the company's vulnerability to further industrial disruption at Dagenham, and gave Ford a crucial advantage over strike-torn domestic rival British Leyland , which was often unable to fulfill customer orders during
1541-567: The Dagenham factory started production in October 1931 rolled from the assembly line on 27 August 1946, a cream Ford Prefect 10 hp saloon . Henry Ford resigned in 1945 in favour of grandson Henry Ford II, and died in April 1947. Perry, founder-chairman of Ford Motor Company Limited and each of the Ford Group's European subsidiaries, retired in 1948. In 1950, Ford's controlling interests in
1608-479: The European businesses were sold to Ford Dearborn. In 1953, following the death of its Detroit founder, Briggs Motor Bodies, whose parent provided bodies to Ford America, was purchased, giving the company more control of its supplies and so acquiring plants at Doncaster , Southampton , Croydon and Romford . By 1953, Ford of Britain directly employed 40,000 people. Until 1960, Ford Motor Company Limited remained
1675-805: The Model A was too expensive to tax and run in Britain; very few were sold: only five in the first three months. A smaller car was urgently needed, and this came in 1932 with the 933 cc Model Y , a car much more suited to the market, becoming in 1935 Britain's first £100 car (accounting for inflation £8768). This was Ford's first car specifically designed for sale outside North America. Between 1932 and 1937, over 157,000 were made at Dagenham and Cork, and at its peak it captured 41% of its market sector. In 1938, Ford's Cork factory hit an important milestone, producing its 25,000th vehicle since becoming an assembly plant in 1932. In all, 73,000 cars, trucks and tractors had been built at Cork up to that time. The original 1928 plan
1742-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,
1809-707: The UK in 1903, and the first dealership opened in Southampton in November 1910. In 1909 the Ford Motor Company (England) Limited was established under the chairmanship of Percival Perry , opening an office at 55 Shaftesbury Avenue , London, in 1909. An assembly plant in an old tram factory in Trafford Park , Manchester, was opened in 1911, employing 60 people to make the Model T , and the company
1876-573: The UK with a currency which by several conventional criteria was significantly overvalued against the German Mark and the currencies that tracked it . This tended to exacerbate any cost penalties arising from relative inefficiencies in the Dagenham plant's operation, and new model investment decisions during the 1990s tended to favour mainland Europe. For instance, the Sierra for the European market had its right-hand drive models made at Dagenham and
1943-513: The UK, in Dagenham (diesel engine production) and Halewood (transmissions). It also operates a large research and development facility in Dunton , Essex, which employ around 35,000 people in product development, manufacturing, sales and marketing, and service roles. In 2010, Ford had been the UK's biggest-selling car and commercial vehicle brand for 34 and 45 consecutive years respectively. The first Ford cars, three Model As , were imported into
2010-589: The US for distribution, with production of tractors suspended in this plant from 1923 to 1928. While production of Fordson tractors resumed in Cork City in 1928, this function was moved permanently from the Cork City plant to the Dagenham plant in Greater London, England, in 1933. On 17 May 1929, Edsel Ford marked the start of construction on the site by cutting the first turf in the marshes. Construction on
2077-661: The United States), however, following the establishment of the Irish Free State (which broke away from the United Kingdom) in December 1922, the British government imposed a tariff on the import of Free State manufactured goods into Great Britain. This made the production cost of Ford machinery for the British tractor market largely un-economical. All tractors assembled in Cork City were instead shipped to
Ford of Britain - Misplaced Pages Continue
2144-424: The all too frequent times of industrial unrest in the 1970s, and eventually ceded its long-standing UK market leadership to Ford, something from which it would never recover, but the duplication of production also made cost comparisons between the company's various European plants increasingly stark. During the closing decade of the 20th century, UK government policy and the country's status as a major oil producer left
2211-504: The change to only building engines it now employs around 2,000 people. Planning of the Dagenham plant began in the early 1920s, a time when lorries were small and road networks little developed. In the UK, bulk supplies were still delivered by water transport , so the Dagenham plant, like the Ford Trafford Park plant which it would replace, needed good water access. Dagenham on the southern estuarial edge of Essex offered
2278-463: The closure of the Trafford Park factory, most of the larger commercials were built at Langley. The truck operation was sold to the Iveco group of Italy in 1986, and became Iveco Ford (48% owned by Ford). The Langley plant closed in 1997. At midday on Wednesday, 26 July 2013, Ford ended more than 100 years of vehicle manufacturing in the UK, with end of assembling Transit vans , by moving production of
2345-414: The concentration in-house of car body assembly, following the acquisition in 1953 of the company's principal UK body supplier, Briggs Motor Bodies. In 1960s, Ford finally began to merge its previously competing British, German and the lesser competing Ford of Ireland subsidiaries, culminating in the creation of Ford of Europe in 1967 in Cork , Ireland . The new entity began to systematically merge
2412-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when
2479-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where
2546-410: The edge of Detroit . The first vehicle out of the Dagenham plant was a Ford AA van , produced in October 1931. However, the British economy was in a depressed condition at this time, and the surviving local market for light trucks was dominated by Morris Commercial products. Production at Ford's Dagenham plant got off to a slow start, but picked up as the British economy recovered, so that by 1937,
2613-525: The end of January 1961. Ford of Britain, properly Ford Motor Company Limited, then became a wholly-owned Ford subsidiary. In 1962, Ford opened a factory at Halewood , Liverpool , to make the Anglia. This ceased to be a Ford plant (although remained under Ford ownership) when the last Escort came off the production line in 2000, and was then converted to make the Jaguar X-Type in 2001, and latterly
2680-549: The hands of satisfied owners. The improved Fordson tractor is not yet in production but it is hoped to deliver the first tractors completely manufactured at our Cork works within the next month." Construction started at Dagenham in 1929, and, in October 1931, Britain's and Europe's largest car plant opened, producing the Ford Model AA truck and Model A car. This was at the height of the Great Depression , and
2747-564: The highest European standards of quality. By 1977, the total area of the plant was well over 450,000 square feet. The rationalisation plan put in place meant that, in 1972, the Cork plant became a two-car plant that was producing the two best selling cars in Ireland: the Escort and Cortina. Between them, these two models were accounting for 75% of Ford sales in Ireland at the time. The Irish company
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2814-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business
2881-692: The left-hand drive models in Belgium ; in 1990, though, all Sierra production was concentrated in Belgium, leaving the Fiesta as the only model being built at Dagenham. The Sierra's successor, the Mondeo (launched in early 1993), was also built in Belgium. However, Dagenham did become a two-model plant again in January 1996 with the introduction of the Mazda 121 - essentially a badge-engineered Fiesta - as part of
2948-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of
3015-483: The new Ford Motor Company Limited, 2.8 million shares of £1 each, was now available for public subscription. These shares were heavily over-subscribed. There was considerable investing interest from America, as US investors had had no previous opportunity of investing in a Henry Ford business. The new chairman, Sir Percival Perry, had been, and now was again, central to the development of Ford in Europe. Perry's association with Henry Ford dated from 1905, when Perry became
3082-516: The next generation Transit to the Ford Otosan plant in Turkey . Ford Southampton plant built 28,000 vans, barely a third of its 2007 production. Ford of Europe was created in 1967 by the merging of the businesses of Ford Motor Company Limited and Ford-Werke GmbH . Note – cwt is the abbreviation of hundredweight (112 pounds or 1/20 ton) The Story of Ford – The fifth largest automaker in
3149-488: The north east of the site, by then cleared of the vacant Ford buildings, was used as a secretive rehearsal site for the London 2012 Olympic Opening and Closing Ceremonies. Two areas were marked out to the same scale as the stadium so two sections could be rehearsed at the same time, with a big tent erected as abase of operations for the production team and the hundreds of volunteer performers. Ford announced in October 2012 that
3216-403: The once-separate product lineups from Dagenham and Cologne. Henry Ford & Son followed British designed cars until the formation of Ford of Europe . The 1960s was an era that had several European automakers, including Ford, investing in new assembly plants on greenfield sites. The Dagenham plant was, by 1970, becoming one of the Europe's older mass-production car plants. In 1970, production of
3283-509: The phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses
3350-438: The plant in 2002, but it continues as a major production site with capacity to assemble 1.4 million engines a year. In 2008, the plant produced around 1,050,000 engines and was the largest producer of Ford diesel engines globally. It was announced in October 2012 that the stamping plant at Dagenham would close in summer 2013 with the loss of 1,000 jobs. Employment at the plant peaked at around 40,000 workers in 1953. Following
3417-612: The plant produced 37,000 vehicles, an annual total that would not be exceeded until 1953. Most of the output of the Dagenham plant during the 1930s consisted of various editions of the Ford 8 , a successful model first built at Dagenham in 1932, which probably inspired the even more successful Morris 8 , first produced at Cowley in 1935 by the UK market leader of the late 1930s. Wartime production included large numbers of vans and trucks along with Bren gun carriers . The plant produced numerous 'special purpose' engines. Agricultural vehicles were also an important element: at one point,
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#17327811659643484-602: The prospect of a deepwater port which would allow for bulk deliveries of coal and steel on a far larger scale than the barges of the Manchester Ship Canal could manage at the old plant. In 1924, Ford Motor Company purchased land in the Dagenham marshes for £167,700. The Dagenham plant began producing Fordson tractors in 1933. This was originally the task of the plant in Cork City, Ireland (the first purpose-built Ford manufacturing plant to be located outside of
3551-414: The site continued for 28 months and required around 22,000 concrete piles to be driven down through the clay of the marshland site to adequately support a factory that from the start was planned to incorporate its own steel foundry and coal-fired power station. At the time when the plant was planned, western governments were increasingly responding to economic depression with protectionist policies . This
3618-569: The site of an old Cork racecourse. Its first registered office was at 36 South Mall , Cork. Although the Manchester plant was served by the Manchester Ship Canal , Ford decided that access to a deep water port was required, and in 1923 a new site was chosen by the River Thames at Dagenham , east of London. In December 1928 Ford (since 1924 entirely owned by Henry Ford, his wife and their son Edsel) announced in London that it had formed
3685-629: The stamping plant activities at Dagenham would cease in summer 2013. Some additional jobs would be created in the engine-assembly departments at Dagenham, but the GMB Union claimed that 1,000 jobs would be lost, saying, "This is devastating news for the workforce in Southampton and Dagenham. It's also devastating news for UK manufacturing," according to the BBC . The stamping plant was demolished between 2016 and 2020 to make way for housing. In 2022, it
3752-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who
3819-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file
3886-603: The world and manufacturer of some of the best-selling cars of all time Only models sold in Continental Europe and the British Isles are shown, overseas territories often have different offerings. Developed in collaboration with other manufacturers Manufactured in Ford factories in other continents Trading as In a number of countries,
3953-526: Was also exporting around 4,000 cars (mostly Escorts) to Britain. The Cork plant closed in 1984. The Ford sewing machinists strike of 1968 was a landmark labour-relations dispute in the United Kingdom. The strike began on 7 June 1968, when women sewing machinists at Dagenham plant walked out and were later followed by the machinists at Halewood Body & Assembly plant . The women were responsible for car seat covers, and their strike eventually led to
4020-491: Was determined to run all European business himself. Perry resigned in May 1919. His American managers having failed him, Henry Ford offered Perry the chairmanship of this new Ford Motor Company Limited in 1928. At the first meeting of shareholders in London on 6 March 1929, Perry reported "during the first three months of our first year we and our associated companies in Europe have delivered upwards of 50,000 Model 'A' vehicles into
4087-450: Was for Canada, having the benefit of Imperial Preference tariffs , to manufacture components for Ford assembly plants in the British Empire. Dagenham was to do, and did, the same for assembly plants in Europe, but in 1932, mired in the financial depression, both France and Germany announced their intention to impose heavy new tariffs on imported components. In France, urgent arrangements were made with Mathis for their plant to be leased by
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#17327811659644154-493: Was introduced to UK customers, the cars inherited several Ford UK engines but were, in other respects, virtually identical to those branded in left-hand drive European markets as Ford Taunus models. Saarlouis was joined in 1976 by another new European plant in Valencia , Spain , to produce the then new Ford Fiesta concurrently with Dagenham. The same European strategy was followed by Ford's US rival General Motors , which in
4221-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In
4288-449: Was re-registered as Henry Ford & Son, Ltd. This was the first Ford factory outside North America. At first, the cars were assembled from imported chassis and mechanical parts, with bodies sourced locally. Six thousand cars were produced in 1913, and the Model T became the country's biggest selling car, with 30% of the market. In 1914, Britain's first moving assembly line for car production started, with 21 cars an hour being built. After
4355-839: Was settled out of court in 1952. Charles E. Sorensen 's autobiography—he was a director of this company—described Ferguson so unfavourably that his UK publishers were obliged to scrap all copies and pay costs; Sorensen made a public apology. During the Second World War , the Dagenham plant turned out 360,000 vehicles, and a new factory in Trafford Park , Manchester, made 34,000 Rolls-Royce Merlin engines. After World War II, civilian production resumed. Dagenham made 115,000 vehicles in 1946, and factories in Walthamstow in Essex (later London) and Langley in Buckinghamshire (later Berkshire ) were acquired. The millionth vehicle made since
4422-690: Was the context in which Henry Ford ’s policy of setting up relatively autonomous car-manufacturing businesses in principal overseas markets can be seen. The drive for self-reliance implicit in including within the Dagenham plant its own steel foundry and power station nevertheless went beyond anything attempted by other European mass-production automakers such as Morris in England, Opel in Germany, or Citroën in France. Inspiration for Ford's Dagenham plant came more directly from Ford's own Rouge River plant on
4489-428: Was the year in which the company produced its last Dagenham-built Ford Fiesta. Mindful of its image as a good corporate British citizen, the company stressed that the plant's engine-building capacity would be further developed to "help the UK to become the producer of one in every four Ford engines the world over". The site has also been the location of the Dagenham wind turbines since 2004. From May 2012 an area to
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