The International Advertising Association ( IAA ) is a global association that represents marketers, ad agencies and mass media that carries advertisements. The association is headquartered in New York City and maintains chapters in 77 countries.
95-624: Korea Broadcast Advertising Corporation ( KOBACO ) is the only media representative in South Korea operating as an agency that represents every terrestrial broadcasting company of South Korea for their broadcast advertising sales. KOBACO was established in 1981 and it was re-established as a government-funded public media representative in May 2012. KOBACO was established in 1981. After its establishment in 1981, KOBACO started broadcast advertising sales on behalf of MBC and KBS . KOBACO moved into
190-413: A feed-in tariff . Around 350 residential micro combined heat and power units were installed in 2012. In 2017, South Korea was the world's seventh largest emitter of carbon emissions and the fifth largest emitter per capita. President Moon Jae-in pledged to reduce greenhouse gas emissions to zero in 2050. Seoul's tap water recently became safe to drink, with city officials branding it " Arisu " in
285-437: A bid to convince the public. Efforts have also been made with afforestation projects. Another multibillion-dollar project was the restoration of Cheonggyecheon , a stream running through downtown Seoul that had earlier been paved over by a motorway. One major challenge is air quality, with acid rain, sulfur oxides, and annual yellow dust storms being particular problems. It is acknowledged that many of these difficulties are
380-684: A certain level are organized through broadcasting in accordance with broadcasting related laws. South Korea South Korea , officially the Republic of Korea ( ROK ), is a country in East Asia . It constitutes the southern half of the Korean Peninsula and borders North Korea along the Korean Demilitarized Zone ; though it also claims the land border with China and Russia . The country's western border
475-648: A close election over the Democratic Party candidate by the narrowest margin ever. Yoon was sworn in on May 10, 2022. South Korea occupies the southern portion of the Korean Peninsula , which extends some 1,100 km (680 mi) from the Continental and East Asian mainland. This mountainous peninsula is flanked by the Yellow Sea to the west and the Sea of Japan to the east. Its southern tip lies on
570-563: A complete list of the IAA past presidents and chairmans since 1938. The IAA, states Jones, had over 5,300 individual members and 97 corporate members in 95 countries by 1999. A majority of its membership is from the developed economies, the second largest group of members were from Asia and Pacific region, while the Middle East, Africa and Latin America accounted for the remaining. In 2009
665-563: A conservative government was elected in 2007 led by President Lee Myung-bak , former mayor of Seoul . Meanwhile, South Korea and Japan jointly co-hosted the 2002 FIFA World Cup . However, South Korean and Japanese relations later soured because of conflicting claims of sovereignty over the Liancourt Rocks . In 2010, there was an escalation in attacks by North Korea. In March 2010 the South Korean warship ROKS Cheonan
760-684: A golden age under Gwanggaeto the Great and his son Jangsu , who both subdued Baekje and Silla during their respective reigns, achieving a brief unification of the Three Kingdoms and becoming the most dominant power on the Korean Peninsula. In addition to contesting control of the Korean Peninsula, Goguryeo had many military conflicts with various Chinese dynasties, most notably the Goguryeo–Sui War , in which Goguryeo defeated
855-420: A huge force said to number over a million men. Baekje was a maritime power, sometimes called the " Phoenicia of East Asia". Its maritime ability was instrumental in the dissemination of Buddhism throughout East Asia and spreading continental culture to Japan. Baekje was once a great military power on the Korean Peninsula, especially during the time of Geunchogo , but was critically defeated by Gwanggaeto
950-506: A membership directory as well as periodic literature authored by scholars in academia that is aimed at keeping its stakeholders informed about changing laws, issues and perspectives on advertisement and marketing. The IAA started publishing monographs on international advertising in the 1980s, in particular about regulations and self-regulation initiatives in each country. The association's literature on relative perception of similar advertisements in different cultures and regional regulations
1045-475: A nationwide next-generation network that will be 10 times faster than broadband facilities, in order to reduce energy usage. The renewable portfolio standard program with renewable energy certificates runs from 2012 to 2022. Quota systems favor large, vertically integrated generators and multinational electric utilities, if only because certificates are generally denominated in units of one megawatt-hour. They are also more difficult to design and implement than
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#17327730105261140-456: A political prisoner sentenced to death (later commuted to exile). He won against the backdrop of the 1997 Asian financial crisis , where he took IMF advice to restructure the economy and the nation soon recovered its economic growth, albeit at a slower pace. In June 2000, as part of President Kim Dae-jung's " Sunshine Policy " of engagement, a North–South summit took place in Pyongyang ,
1235-706: A result of South Korea's proximity to China, which is a major air polluter. South Korea had a 2019 Forest Landscape Integrity Index mean score of 6.02/10, ranking it 87th globally out of 172 countries. South Korea is a member of the Antarctic-Environmental Protocol , Antarctic Treaty , Biodiversity Treaty , Kyoto Protocol (forming the Environmental Integrity Group (EIG), regarding UNFCCC , with Mexico and Switzerland), Desertification , Endangered Species , Environmental Modification , Hazardous Wastes , Law of
1330-549: A series of massive public demonstrations from November 2016, and she was removed from office. After the fallout of Park's impeachment and dismissal, elections were held and Moon Jae-in of the Democratic Party won the presidency, assuming office on May 10, 2017. His tenure saw an improving political relationship with North Korea, some increasing divergence in the military alliance with the United States, and
1425-473: A significant boost for South Korea's global image and economy. South Korea was formally invited to become a member of the United Nations in 1991. The transition of Korea from autocracy to modern democracy was marked in 1997 by the election of Kim Dae-jung, who was sworn in as the eighth president of South Korea on February 25, 1998. His election was significant given that he had in earlier years been
1520-500: A southwestern region of mountains and valleys; and a southeastern region dominated by the broad basin of the Nakdong River . South Korea is home to three terrestrial ecoregions: Central Korean deciduous forests , Manchurian mixed forests , and Southern Korea evergreen forests . South Korea's terrain is mostly mountainous, most of which is not arable . Lowlands , located primarily in the west and southeast, make up only 30% of
1615-550: A third of the parliament. Suppression of the opposition and human rights abuse by the government became more severe in this period. Even after Park's assassination in 1979, the authoritarian rule continued in the Fifth Republic led by Chun Doo-hwan , which violently seized power by two coups and brutally suppressed the Gwangju Uprising . The June Democratic Struggle of 1987 ended authoritarian rule , forming
1710-425: Is a comprehensive overhaul of South Korea's economy, utilizing nearly two percent of the national GDP. The greening initiative includes such efforts as a nationwide bike network, solar and wind energy, lowering oil dependent vehicles, backing daylight saving time and extensive usage of environmentally friendly technologies such as LEDs in electronics and lighting. The country—one of the world's most wired—plans to build
1805-494: Is affected by the East Asian monsoon , with precipitation heavier in summer during a short rainy season called jangma , which begins end of June and lasts through the end of July. In Seoul, the average January temperature range is −7 to 1 °C (19 to 34 °F), and the average August temperature range is 22 to 30 °C (72 to 86 °F). Winter temperatures are higher along the southern coast and considerably lower in
1900-514: Is also a forum where advertising and marketing industry professionals discuss issues and concerns in diverse environments. The IAA supports internship programs for youth exploring job opportunities in the industry, as well as pro bono advertisement campaigns on global themes such as its "Give a Kid a Hand" campaign in 1998. The IAA organizes the biennial World Advertising Congress, a worldwide meeting of advertising professionals. The association also holds regional conferences wherein key speakers from
1995-412: Is also the site of South Korea's highest point: Hallasan , an extinct volcano , reaches 1,950 meters (6,400 feet) above sea level . The easternmost islands of South Korea include Ulleungdo and Liancourt Rocks (Dokdo/Takeshima), while Marado and Socotra Rock are the southernmost islands of South Korea. South Korea tends to have a humid continental climate and a humid subtropical climate , and
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#17327730105262090-505: Is concentrated in the summer months of June through September. The southern coast is subject to late summer typhoons that bring strong winds, heavy rains and sometimes floods. The average annual precipitation varies from 1,370 millimeters (54 in) in Seoul to 1,470 millimeters (58 in) in Busan. During the first 20 years of South Korea's growth surge, little effort was made to preserve
2185-490: Is formed by the Yellow Sea , while its eastern border is defined by the Sea of Japan . South Korea claims to be the sole legitimate government of the entire peninsula and adjacent islands . It has a population of 51.96 million, of which half live in the Seoul Capital Area , the ninth most populous metropolitan area in the world . Other major cities include Busan , Daegu , and Incheon . The Korean Peninsula
2280-505: Is one of the most comprehensive, states Gordon Miracle. For example, the Jean Boddewyn surveys and publications sponsored by the IAA on issues such as "sex and decency" in advertisements show a wide relative variation. The top regional concerns vary, according to these IAA studies, ranging from the ads being generally received as "tasteless", or "sexy", or "sexist", or "objectification of women", or "violence against women" depending on
2375-843: Is recently expanding its relations with media advertisement agencies and supporting foreign media agencies that wish to advertise in Korea and vice versa. The New Business Development Division consists of New Media Business Team and Global Business Team. The Global Business Team focuses on linking clients in both Korea and overseas who wish to advertise on print or broadcast stations. KOBACO provides international advertisers with customized solutions and uses its work agreement with WPP to assist clients' marketing strategies. The Sales Headquarter consists of Sales Division I, II, Sales Planning Team and branches in Busan , Daegu , Gwangju and Daejeon . KOBACO expanded its business to MSO, IPTY and cable programs after
2470-591: Is the only such government in Korea." Both leaders engaged in authoritarian repression of political opponents. South Korea requested military support from the United States but was denied, and North Korea's military was heavily reinforced by the Soviet Union. On June 25, 1950, North Korea invaded South Korea, sparking the Korean War , the Cold War 's first major conflict, which continued until 1953. At
2565-653: Is the tomb that you made. The Korea Public Service Advertisement Council ( 공익광고협의회 ; 公益廣告協議會 ) is an organization under the Korea Broadcasting Advertisement Promotion Corporation, and is composed of around 20 prominent figures representing all walks of life such as advertising academia, media, broadcasting, advertising, and civic groups. The main task is the production of public service advertisements (broadcast public service advertisements, printed public service advertisements), and public service advertisements above
2660-676: Is used as an educational venue about advertising developments and its digital archive has about 45,000 ads from 1886 to the present. The Advertising Culture Center opened in 2006 as the collective space to accommodate the KOBACO Advertising Academy, Library, Museum, and Research Institute. Korea Federation of Advertising Associations, Korea Advertising Society, Korea Association of Advertising Agencies, and Korea Commercial Film Maker Union can also be found here. Example: As practice increases, CO2 decreases. Don’t download on illegal site. Protect your personal information. Drug
2755-494: The 38th parallel as the dividing line, as it placed Seoul under U.S. control. To the surprise of Rusk and Bonesteel, the Soviets accepted their proposal and agreed to divide Korea. Despite intentions to liberate a unified peninsula in the 1943 Cairo Declaration , escalating tensions between the Soviet Union and the United States led to the division of Korea into two political entities in 1948: North Korea and South Korea. In
2850-753: The Empire of Japan . Japanese rule ended following Japan's surrender in World War II , after which Korea was divided into two zones : a northern zone , which was occupied by the Soviet Union , and a southern zone , which was occupied by the United States . After negotiations on reunification failed, the southern zone became the Republic of Korea in August 1948, while the northern zone became
2945-535: The Export Advertising Association , the association's goal is to exchange information about successful practices in international advertising . In 1954, the association adopted its current name. IAA as an international industry association positions itself as a platform for advertising industry issues, and as an organization that protects and advances the freedom of commercial speech , responsible advertising , consumer choice , and
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3040-676: The Gwangju Democratization Movement . Chun subsequently created the National Defense Emergency Policy Committee and took the presidency according to his political plan. Chun and his government held South Korea under a despotic rule until 1987, when a Seoul National University student, Park Jong-chul , was tortured to death. On June 10 , the Catholic Priests Association for Justice revealed
3135-650: The Joseon Navy led by Admiral Yi Sun-sin and his renowned " turtle ship ") with assistance from righteous army militias formed by Korean civilians, and Ming dynasty Chinese troops. Through a series of successful battles of attrition, the Japanese forces were eventually forced to withdraw, and relations between all parties became normalized. However, the Manchus took advantage of Joseon's war-weakened state and invaded in 1627 and 1637 and then went on to conquer
3230-559: The Korea Strait and the East China Sea . The country, including all its islands, lies between latitudes 33° and 39°N , and longitudes 124° and 130°E . Its total area is 100,410 square kilometers (38,768.52 sq mi). South Korea can be divided into four general regions: an eastern region of high mountain ranges and narrow coastal plains; a western region of broad coastal plains, river basins , and rolling hills;
3325-584: The March First Movement protests in 1919 and the subsequent foundation of resistance groups in exile, primarily in China. Among the resistance groups was Provisional Government of the Republic of Korea . Towards the end of World War II , the U.S. proposed dividing the Korean peninsula into two occupation zones: a U.S. zone and a Soviet zone . Dean Rusk and Charles H. Bonesteel III suggested
3420-544: The Proto–Three Kingdoms period , the states of Buyeo , Okjeo , Dongye , and Samhan occupied the whole Korean peninsula and southern Manchuria. From them, the Three Kingdoms of Korea emerged: Goguryeo , Baekje , and Silla . Goguryeo, the largest and most powerful among them, was a highly militaristic state and competed with various Chinese dynasties during its 700 years of history. Goguryeo experienced
3515-537: The Red Turbans . However, in 1392, General Yi Seong-gye , who had been ordered to attack China, turned his army around and staged a coup. Yi Seong-gye declared the new name of Korea as "Joseon" in reference to Gojoseon, and moved the capital to Hanseong (one of the old names of Seoul ). The first 200 years of the Joseon dynasty were marked by peace and saw great advancements in science and education, as well as
3610-478: The Seoul subway system , and laid the foundation for economic development during his 17-year tenure, which ended with his assassination in 1979. The years after Park's assassination were marked again by political turmoil, as the previously suppressed opposition leaders all campaigned to run for president in the sudden political void. In 1979, General Chun Doo-hwan led the coup d'état of December Twelfth . Following
3705-763: The Shandong Peninsula and the mouth of the Yangtze River. However, Silla was later weakened due to internal strife and the revival of successor states Baekje and Goguryeo , which culminated into the Later Three Kingdoms period in the late 9th century. Buddhism flourished during this time. Many Korean Buddhists gained great fame among Chinese Buddhist circles and greatly contributed to Chinese Buddhism . Examples of significant Korean Buddhists from this period include Woncheuk , Wonhyo , Uisang , Musang , and Kim Gyo-gak . Kim
3800-579: The communist Democratic People's Republic of Korea the following month. In 1950, a North Korean invasion began the Korean War , which ended in 1953 after extensive fighting involving the American-led United Nations Command and the People's Volunteer Army from China with Soviet assistance . The war left 3 million Koreans dead and the economy in ruins . The authoritarian First Republic of Korea led by Syngman Rhee
3895-410: The fourteenth-largest by PPP-adjusted GDP . Its citizens enjoy one of the world's fastest Internet connection speeds and densest high-speed railway networks . The country is the world's ninth-largest exporter and ninth-largest importer . Its armed forces are ranked as one of the world's strongest militaries, with the world's second-largest standing army by military and paramilitary personnel . In
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3990-499: The " Hopenhagen "-campaign was created by the IAA in support of the United Nations Climate Change Conference (COP15). In the interest of the entire industry it has through its chapters launched various pro bono campaigns illustrating the role of marketing communications to economies. The close connections and collaboration of IAA – as well as other advertising industry organizations such as
4085-556: The 14th century dynasty) in 2333 BCE by the legendary Dangun . Gojoseon was noted in Chinese records in the early 7th century. Gojoseon expanded until it controlled the northern Korean Peninsula and parts of Manchuria . Gija Joseon was purportedly founded in the 12th century BCE, but its existence and role have been controversial in the modern era. In 108 BCE, the Han dynasty defeated Wiman Joseon and installed four commanderies in
4180-734: The 21st century, South Korea has been renowned for its globally influential pop culture, particularly in music , TV dramas , and cinema , a phenomenon referred to as the Korean Wave . It is a member of the OECD 's Development Assistance Committee , the G20 , the IPEF , and the Paris Club . The name Korea is an exonym , although it was derived from a historical kingdom name, Goryeo ( Revised Romanization ) or Koryŏ ( McCune–Reischauer ). Goryeo
4275-694: The Act on Proxy Sales of Broadcast Advertising, ETC. became effective in May 2012. KOBACO Advertising Academy is the first domestic advertising educational institute officially recognized by the International Advertising Association (IAA) in 1999. Since 2007, it began providing training programs to potential employees and those interested in learning more about advertisement. The KOBACO Advertising Museum holds eight exhibitions ranging from history of Korean society through advertising to advertising with major social impacts. The museum
4370-781: The Broadcasting Center in the late 1990s. In 2000, the KOBACO act was revised and launched the Ratings Survey Verification Council. In 2003, KOBACO opened the KOBAnet (Korean Broadcasting Advertising Network) and in the following year KOBACO confirmed the launch of terrestrial DMB advertising sales. In 2005, KOBACO reopened the Namhan River Training Institute after putting it under direct management. It also launched
4465-461: The Great and declined. Silla was the smallest and weakest of the three, but used opportunistic pacts and alliances with the more powerful Korean kingdoms, and eventually Tang China , to its advantage. In 676, the unification of the Three Kingdoms by Silla led to the Northern and Southern States period , in which Balhae controlled the northern parts of Goguryeo, and much of the Korean Peninsula
4560-593: The Japanese islands and displaced or intermingled with the original Jōmon inhabitants. The linguistic homeland of Proto- Koreans is located somewhere in southern Siberia / Manchuria , such as the Liao River area or the Amur River area. Proto-Koreans arrived in the southern part of the Korean Peninsula at around 300 BC, replacing and assimilating Japonic-speakers and likely causing the Yayoi migration. During
4655-667: The KOBACO Data Express (KODEX) the same year. In 2006, KOBACO opened the KOBACO Advertising Culture Center and established the new KOBACO CI the following year. In 2008, KOBACO opened the Advertising Museum in 2008. In 2009, KOBACO opened the online sales system called ADport and it also held the first Public Service Advertising Festival. In 2010, applicable laws for virtual advertising and PPL were established. In 2012, KOBACO
4750-566: The Korean crown prince. Henceforth, Goryeo continued to rule Korea, though as a tributary ally to the Mongols for the next 86 years. During this period, the two nations became intertwined as all subsequent Korean kings married Mongol princesses, and the last empress of the Yuan dynasty was a Korean princess. In the mid-14th century, Goryeo drove out the Mongols to regain its northern territories, briefly conquered Liaoyang , and defeated invasions by
4845-536: The Korean name. As a result, the Korean name "Daehan Minguk" is sometimes used by South Koreans as a metonym to refer to the Korean ethnicity (or " race ") as a whole, rather than just the South Korean state. The Korean Peninsula was inhabited as early as the Lower Paleolithic period. According to Korea's founding mythology , the history of Korea begins with the founding of Joseon (also known as " Gojoseon ", or "Old Joseon", to differentiate it with
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#17327730105264940-595: The MCR (Media & Consumer Research) and announces the PEI index. It is equipped with IT Infrastructure such as KOBAnet and KODEX. KOBAnet is a comprehensive IT e-commerce broadcast advertising system which is designed for advertisement agencies to manage the process of purchasing broadcast ads. KODEX is a digital expressway for broadcast advertising distribution. Through broadcast advertising it supports small and medium-sized businesses while expanding its domain to DMB and New Media. It
5035-489: The Press Center after its completion in 1985. The following years, KOBACO completed the construction of Namhan River Training Institute (now KOBACO Training Institute) and KOBACO Advertising Academy. In 1987, it established the KOBACO Advertising Academy. In 1991, KOBACO expanded its broadcast advertising sales on behalf of SBS . It also completed the third construction phase for Seoul Arts Center , Arirang Tower, and
5130-606: The Sea , Marine Dumping , Comprehensive Nuclear-Test-Ban Treaty (not into force), Ozone Layer Protection , Ship Pollution , Tropical Timber 83 , Tropical Timber 94 , Wetlands , and Whaling . The South Korean government's structure is determined by the Constitution of the Republic of Korea . Like many democratic states, South Korea has a government divided into three branches: executive , judicial , and legislative . The executive and legislative branches operate primarily at
5225-446: The South Korean public. South Korea saw another milestone in 2012 with the first ever female President Park Geun-hye elected and assuming office. The daughter of former President Park Chung Hee, she carried on a conservative brand of politics. President Park Geun-hye's administration was formally accused of corruption, bribery, and influence-peddling for the involvement of close friend Choi Soon-sil in state affairs. There followed
5320-761: The South, the United States appointed and supported the former head of the Korean Provisional Government Syngman Rhee as leader. Rhee won the first presidential elections of the newly declared Republic of Korea in May 1948. In the North, the Soviets backed a former anti-Japanese guerrilla and communist activist, Kim Il Sung , who was appointed premier of the Democratic People's Republic of Korea in September. In October,
5415-419: The Soviet Union declared Kim Il Sung's government as sovereign over both the north and south. The UN declared Rhee's government as "a lawful government having effective control and jurisdiction over that part of Korea where the UN Temporary Commission on Korea was able to observe and consult" and the government "based on elections which was observed by the Temporary Commission" in addition to a statement that "this
5510-402: The Vietnam War. Park was heavily criticized as a ruthless military dictator, who in 1972 extended his rule by creating a new constitution , which gave the president sweeping (almost dictatorial) powers and permitted him to run for an unlimited number of six-year terms. The Korean economy developed significantly during Park's tenure. The government developed the nationwide expressway system ,
5605-400: The capital of North Korea. Later that year, Kim received the Nobel Peace Prize "for his work for democracy and human rights in South Korea and in East Asia in general, and for peace and reconciliation with North Korea in particular". However, because of discontent among the population for fruitless approaches to the North under the previous administrations and, amid North Korean provocations,
5700-534: The coup d'état, Chun planned to rise to power through several measures. On May 17, Chun forced the Cabinet to expand martial law to the whole nation, which had previously not applied to Jeju Island . The expanded martial law closed universities, banned political activities, and further curtailed the press. Chun's assumption of the presidency through the events of May 17 triggered nationwide protests demanding democracy; these protests were particularly focused, Gwangju , to which Chun sent special forces to violently suppress
5795-430: The creation of Hangul by Sejong the Great to promote literacy among the common people. The prevailing ideology of the time was Neo-Confucianism , which was epitomized by the seonbi class: nobles who passed up positions of wealth and power to lead lives of study and integrity. Between 1592 and 1598, Japan under Toyotomi Hideyoshi launched invasions of Korea , but the advance was halted by Korean forces (most notably
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#17327730105265890-415: The current Sixth Republic. The country is now considered among the most advanced democracies in continental and East Asia. South Korea maintains a unitary presidential republic under the 1987 constitution with a unicameral legislature, the National Assembly . It is considered a regional power and a developed country , with its economy ranked as the world's fourteenth-largest by nominal GDP and
5985-444: The destabilized Ming dynasty. After normalizing relations with the new Qing dynasty , Joseon experienced a nearly 200-year period of peace. Kings Yeongjo and Jeongjo particularly led a new renaissance of the Joseon dynasty during the 18th century. In the 19th century, Joseon began experiencing economic difficulties and widespread uprisings, including the Donghak Peasant Revolution . The royal in-law families had gained control of
6080-471: The dispersion of knowledge on philosophy, literature, religion, and science. By 1100, there were 12 universities that produced notable scholars. However, the Mongol invasions in the 13th century greatly weakened the kingdom. Goryeo was never conquered by the Mongols, but exhausted after three decades of fighting, the Korean court sent its crown prince to the Yuan capital to swear allegiance to Kublai Khan , who accepted and married one of his daughters to
6175-535: The education of marketing professionals by researching and providing advertising regulation literature in many countries of the world. The International Advertising Association has conducted and summarized surveys over the years, on culturally sensitive topics such as the relative use and permissibility of "sex and decency" in advertisements. The association encourages self-regulation to keep advertising "legal, decent, honest and truthful", and it advocates increasing consumer choice and freedom of commercial speech. It
6270-407: The environment. Unchecked industrialization and urban development have resulted in deforestation and the ongoing destruction of wetlands such as the Songdo Tidal Flat. However, there have been recent efforts to balance these problems, including a government run $ 84 billion five-year green growth project that aims to boost energy efficiency and green technology. The green-based economic strategy
6365-560: The exception of the short-lived Second Republic of Korea , the country has always had a presidential system with an independent chief executive. Under its current constitution the state is sometimes referred to as the Sixth Republic of Korea . The first direct election was also held in 1948. International Advertising Association The association was founded on April 9, 1938 at the Harvard Club of New York by Thomas Ashwell, publisher of Export Trade & Shipper magazine, and 12 other advertising industry managers. Initially known as
6460-465: The fourth largest city in the world. It experienced a golden age of art and culture, exemplified by monuments such as Hwangnyongsa , Seokguram , and the Emille Bell . It also carried on the maritime legacy and prowess of Baekje, and during the 8th and 9th centuries dominated the seas of East Asia and the trade between China, Korea, and Japan, most notably during the time of Jang Bogo . In addition, Silla people made overseas communities in China on
6555-408: The government, leading to mass corruption and weakening of the state. In addition, the strict isolationism of the Joseon government that earned it "the hermit kingdom " became increasing ineffective due to increasing encroachment from powers such as Japan, Russia, and the United States. This is exemplified by the Joseon–United States Treaty of 1882 , in which it was compelled to open its borders. In
6650-456: The incident, igniting the June Democratic Struggle across the country. Eventually, Chun's party, the Democratic Justice Party , and its leader, Roh Tae-woo , announced the June 29 Declaration , which included the direct election of the president. Roh went on to win the election by a narrow margin against the two main opposition leaders, Kim Dae-jung and Kim Young-sam . Seoul hosted the Olympic Games in 1988 , widely regarded as successful and
6745-507: The late 19th century, Japan became a significant regional power after winning the First Sino-Japanese War against Qing China and the Russo-Japanese War against the Russian Empire . In 1897, King Gojong, the last king of Korea , proclaimed Joseon as the Korean Empire . However, Japan compelled Korea to become its protectorate in 1905 and formally annexed it in 1910. What followed was a period of forced assimilation, in which Korean language, culture, and history were suppressed. This led to
6840-415: The mountainous interior. Summer can be uncomfortably hot and humid, with temperatures exceeding 30 °C (86 °F) in most parts of the country. South Korea has four distinct seasons; spring, summer, autumn and winter. Spring usually lasts from late March to early May, summer from mid-May to early September, autumn from mid-September to early November, and winter from mid-November to mid-March. Rainfall
6935-630: The nation rapidly developed to become one of the Four Asian Tigers based on international trade and economic globalization , integrating itself within the world economy with export-oriented industrialization . The Fourth Republic was established after the October Restoration of 1972, in which Park wielded absolute power. The Yushin Constitution declared that the president could suspend basic human rights and appoint
7030-478: The national level, although various ministries in the executive branch also carry out local functions. The judicial branch operates at both the national and local levels. Local governments are semi-autonomous and contain executive and legislative bodies of their own. South Korea is a constitutional democracy. The constitution has been revised several times since its first promulgation in 1948 at independence. However, it has retained many broad characteristics and with
7125-470: The north and the south, the war eventually reached a stalemate. During the war, Rhee's party promoted the One-People Principle , an effort to build an obedient citizenry through ethnic homogeneity and authoritarian appeals to nationalism . The 1953 armistice , never signed by South Korea, split the peninsula along the demilitarized zone near the original demarcation line. No peace treaty
7220-480: The northern Korean peninsula. Three of the commanderies fell or retreated westward within a few decades. As Lelang Commandery was destroyed and rebuilt around this time, the place gradually moved toward Liaodong. Thus, its force was diminished and only served as a trade center until it was conquered by Goguryeo in 313. Beginning around 300 BC, the Japonic -speaking Yayoi people from the Korean Peninsula entered
7315-479: The official name for the entire territory, though it was not universally accepted. The new official name has its origin in the ancient kingdom of Gojoseon (2333 BCE). In 1897, the Joseon dynasty changed the country's official name from Joseon to Daehan Jeguk ( Korean Empire ). The name Daehan (Great Han) derives from Samhan (Three Han), referring to the Three Kingdoms of Korea , not the ancient confederacies in
7410-662: The only government funded advertising management representative of South Korea, the aforementioned divisions engage in diverse business with the goal to improve the general industry and promote public interests. Since its establishment in 1981, KOBACO raised awareness of social issues through broadcasting PSA (public service advertisement). It also operates the Advertising Museum, Advertising Academy, KOBACO Training Institute, Advertising Library and Advertising Research Institute. The Media Business Headquarter consists of Media Policy Division, New Business Development Division, and Marketing Research Team. The Media Business Department carries out
7505-539: The peoples who traded with this part of the world known by the Portuguese as the Gores . Despite the coexistence of the spellings Corea and Korea in 19th-century publications, some Koreans believe that Imperial Japan , around the time of the Japanese occupation, intentionally standardized the spelling of Korea , making Japan appear first alphabetically. After Goryeo was replaced by Joseon in 1392, Joseon became
7600-582: The regional markets are invited to participate. At these events, it also honors individuals in the advertisement industry and in the mass media who have made significant positive impact on the mission and priorities of the International Advertising Association. The IAA has developed accreditation standards for advertising diploma programs in 35 countries, and these standards were the basis for 1-year courses in some 50 institutes as of 2014. The IAA publishes an annual report,
7695-470: The resignation of the autocratic President Syngman Rhee. This was followed by 13 months of political instability as South Korea was led by a weak and ineffectual government. This instability was broken by the May 16, 1961, coup led by General Park Chung Hee . As president, Park oversaw a period of rapid export-led economic growth enforced by political repression . Under Park, South Korea took an active role in
7790-690: The ruling family by Wang Geon, thus unifying the two successor nations of Goguryeo. Like Silla, Goryeo was a highly cultural state, and invented the metal movable type printing press . After defeating the Khitan Empire, which was the most powerful empire of its time, in the Goryeo–Khitan War , Goryeo experienced a golden age that lasted a century, during which the Tripitaka Koreana was completed and significant developments in printing and publishing occurred. This promoted education and
7885-402: The southern Korean Peninsula. However, the name Joseon was still widely used by Koreans to refer to their country, though it was no longer the official name. Under Japanese rule , the two names Han and Joseon coexisted. Following the surrender of Japan , in 1945, the "Republic of Korea" was adopted as the legal English name for the new country. However, it is not a direct translation of
7980-583: The successful hosting of the Winter Olympics in Pyeongchang . In April 2018, Park Geun-hye was sentenced to 24 years in jail because of abuse of power and corruption. The COVID-19 pandemic has affected the nation since 2020. That same year, South Korea recorded more deaths than births, resulting in a population decline for the first time on record. In March 2022, Yoon Suk Yeol , the candidate of conservative opposition People Power Party , won
8075-477: The surveyed country. The IAA monographs are in use by the advertising industry professionals and as teaching materials in the academic community. The IAA operates at three levels: central, regional and national/local (chapters), each of which operate with considerable autonomy. It has three important bodies that are crucial to the running of the organization: the board of directors, the executive committee and vice-presidents. The IAA official website has published
8170-491: The time, the Soviet Union had boycotted the UN, thus forfeiting their veto rights . This allowed the UN to intervene in a civil war when it became apparent that the superior North Korean forces would unify the entire country. The Soviet Union and China backed North Korea, with the later participation of millions of Chinese troops . After an ebb and flow that saw both sides facing defeat with massive losses among Korean civilians in both
8265-529: The total land area. South Korea has 20 national parks and popular nature places like the Boseong Tea Fields, Suncheon Bay Ecological Park , and Jirisan . About 3,000 islands, mostly small and uninhabited, lie off the western and southern coasts of South Korea. Jeju Province is about 100 kilometers (62 miles) off the southern coast of South Korea. It is the country's largest island, with an area of 1,845 square kilometers (712 square miles). Jeju
8360-615: Was a Silla prince whose influence made Mount Jiuhua one of the Four Sacred Mountains of Chinese Buddhism. In 936, the Later Three Kingdoms were united by Wang Geon , who established Goryeo as the successor state of Goguryeo. Balhae had fallen to the Khitan Empire in 926, and a decade later the last crown prince of Balhae fled south to Goryeo, where he was warmly welcomed and included in
8455-564: Was controlled by Later Silla . Relationships between Korea and China remained relatively peaceful during this time. Balhae was founded by a Goguryeo general and formed as a successor state to Goguryeo. During its height, Balhae controlled most of Manchuria and parts of the Russian Far East and was called the "Prosperous Country in the East". Late Silla was a wealthy country, and its metropolitan capital of Gyeongju grew to become
8550-602: Was ever signed, resulting in the two countries remaining technically at war. Approximately 3 million people died in the Korean War, with a higher proportional civilian death toll than World War II or the Vietnam War , making it one of the deadliest conflicts of the Cold War era. In addition, virtually all of Korea's major cities were destroyed by the war. In 1960, a student uprising (the " April Revolution ") led to
8645-453: Was inhabited as early as the Lower Paleolithic period. Its first kingdom was noted in Chinese records in the early 7th century BCE. After the unification of the Three Kingdoms of Korea into Silla and Balhae in the late 7th century, Korea was ruled by the Goryeo dynasty (918–1392) and the Joseon dynasty (1392–1897). The succeeding Korean Empire (1897–1910) was annexed in 1910 into
8740-693: Was overthrown in the April Revolution of 1960. However, the Second Republic failed to control the revolutionary fervor. The May 16 coup of 1961 led by Park Chung Hee put an end to the Second Republic, signaling the start of the Third Republic in 1963. South Korea's devastated economy began to soar under Park's leadership, recording one of the fastest rises in average GDP per capita . Despite lacking natural resources,
8835-588: Was re-established as the only government-funded public media representative. KOBACO's area of business expanded from broadcast advertising sales for TV, radio and Digital Multimedia Broadcasting (DMB) to those for cable , IPTV , and satellite broadcasting . KOBACO is an independently managed public corporation (공사,公社) funded by the South Korean government. KOBACO consists of several departments which could be listed as follows: The Industry Development & Support consists of Advertising Promotion Division, Public Service Division and Advertising Infrastructure Team. As
8930-493: Was sunk killing 46 South Korean sailors, allegedly by a North Korean submarine. In November 2010 Yeonpyeongdo was attacked by a significant North Korean artillery barrage, with 4 people dying. The lack of a strong response to these attacks from both South Korea and the international community (the official UN report declined to explicitly name North Korea as the perpetrator for the Cheonan sinking) caused significant anger with
9025-558: Was the shortened name officially adopted by Goguryeo in the 5th century and the name of its 10th-century successor state Goryeo. Visiting Arab and Persian merchants pronounced its name as "Korea". The modern name of Korea appears in the first Portuguese maps of 1568 by João vaz Dourado as Conrai and later in the late 16th century and early 17th century as Corea (Korea) in the maps of Teixeira Albernaz of 1630. The Kingdom of Goryeo became first known to Westerners when Afonso de Albuquerque conquered Malacca in 1511 and described
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