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71-623: The Hotel Claridge was a 16-story building on Times Square in Manhattan , New York City , at the southeast corner of Broadway and 44th Street. Originally known as the Hotel Rector , it was built of brick in the Beaux-arts style in 1910–1911. The 14-story building had 240 guest rooms and 216,000 square feet of space. It operated for 59 years until the building was demolished in 1970 and replaced with 1500 Broadway . The Hotel Rector

142-437: A circus and put up a large and colourful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit. In 2005, the first digital billboards were installed. There have been concerns regarding road safety when digital billboards are present. The Federal Highway Administration (FHWA) conducted a study in 2001 to review the effects of electronic billboards (EBBs) on crash rates. According to

213-441: A contract with Disney, officials from the city and state evicted the pornographic theaters and contracted with Madame Tussauds and AMC Theatres to move onto 42nd Street. This spurred the construction of new office towers, hotels, and tourist attractions in the area. Prudential and Klein dissolved their partnership for the four office-building sites at Times Square's southern end in 1996. The same year, Douglas Durst acquired

284-482: A cultural hub full of theatres, music halls , and upscale hotels. Times Square quickly became New York's agora , a place to gather to await great tidings and to celebrate them, whether a World Series or a presidential election. Advertising also grew significantly in the 1920s, growing from $ 25 million to $ 85 million over the decade. For example, the Wrigley Spearmint Gum sign, possibly

355-514: A low entertainment district. The first theater on the square, the Olympia , was built by cigar manufacturer and impresario Oscar Hammerstein I . According to Gotham: A History of New York City to 1898 , "By the early 1890s this once sparsely settled stretch of Broadway was ablaze with electric light and thronged by crowds of middle- and upper-class theatre, restaurant and cafe patrons." In 1904, New York Times publisher Adolph S. Ochs moved

426-447: A mass yoga event involving up to 15,000 people. Tim Tompkins, a co-founder of the event, said part of its appeal was "finding stillness and calm amid the city rush on the longest day of the year". Architect Mark Foster Gage proposed and designed the original Times Square Valentine's Day heart in 2009. Since then, designing the heart has become an annual competition. In February 2011, Times Square became smoke-free as New York extended

497-519: A massive crowd celebrated Victory in Europe Day in Times Square; and on August 15, 1945, the largest crowd in the history of Times Square gathered to celebrate Victory over Japan Day , reaching an estimated two million. The victory itself was announced by a headline on the "zipper" news ticker at One Times Square , which read "OFFICIAL ***TRUMAN ANNOUNCES JAPANESE SURRENDER ***". From

568-663: A million visitors to Times Square every year, in addition to a worldwide audience of one billion or more on various digital media platforms. Times Square, specifically the intersection of Broadway and 42nd Street, is the eastern terminus of the Lincoln Highway , the first road across the United States for motorized vehicles. Times Square is sometimes referred to as "the Crossroads of the World" and "the heart of

639-500: A minimum limit for lighting instead of the standard maximum limit. The density of illuminated signs in Times Square rivals that in Las Vegas . Officially, signs in Times Square are called "spectaculars", and the largest of them are called " jumbotrons ". This signage ordinance was implemented in accordance with guidelines set in a revitalization program that New York Governor Mario Cuomo implemented in 1993. Notable signage includes

710-419: A pole atop the building, marking the start of the new year. It replaced a lavish fireworks display from the top of the building that was held from 1904 to 1906 but stopped by city officials because of the danger of fire. Beginning in 1908, and for more than eighty years thereafter, Times Square sign maker Artkraft Strauss was responsible for the ball-lowering. During World War II, a minute of silence, followed by

781-553: A recording of church bells pealing, replaced the ball drop because of wartime blackout restrictions. Today, Countdown Entertainment and One Times Square handle the New Year's Eve event in conjunction with the Times Square Alliance. A new energy-efficient LED ball debuted for the arrival of 2008, which was the centennial of the Times Square ball drop. The 2008–09 ball is larger and has become a permanent installation as

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852-458: A reputation as a dangerous and seedy neighborhood in the following decades. Nevertheless, Times Square continued to be the site of the annual ball drop on New Year's Eve . The ball drop was placed on hiatus for New Year's Eve in 1942 and 1943 due to lighting restrictions during World War II , replaced by a moment of silence that was observed at midnight in Times Square, accompanied by the sound of chimes played from sound trucks. On May 8, 1945,

923-450: A source of controversy in the summer of 2015 because of a large number of complaints about the topless women and panhandling characters. Although neither of these activities are illegal, opponents believed that the panhandlers' presence was detrimental to the quality of life in the area. There were calls from Police Commissioner Bratton and Mayor Bill de Blasio to remove the plaza, although Manhattan Borough President Gale Brewer opposed

994-605: A tiny hamlet, Great Kill, that became a center for carriage-making, as the upland to the south and east became known as Longacre. Before and after the American Revolution , the area belonged to John Morin Scott , a general of the New York militia , in which he served under George Washington . Scott's manor house was at what is currently 43rd Street, surrounded by countryside used for farming and breeding horses. In

1065-485: A trial until at least the end of the year. The same was done in Herald Square from 33rd to 35th Street. The results were to be closely monitored to determine if the project was successful and should be extended. Bloomberg also stated that he believed the street shutdown would make New York more livable by reducing pollution, cutting down on pedestrian-vehicle accidents, and helping traffic flow more smoothly through

1136-464: A year-round attraction, being used for celebrations on days such as Valentine's Day and Halloween . The New Year's Eve celebrations are usually overseen by thousands of police officers. Aluminum barriers are erected to accommodate spectators; for the 2020 celebration, attended by a million people, barriers were erected from 38th to 59th Street and from Sixth to Eighth Avenue. Typically, the celebrations create large amounts of waste. The waste includes

1207-469: Is a busy intersection of art and commerce, where scores of advertisements – electric, neon and illuminated signs and "zipper" news crawls – vie for viewers' attention. Notable examples include: Major buildings on or near Times Square "Numbered" Times Square buildings Digital billboard The first proper billboards were invented in the 1830s by Jared Bell in America. He wanted to advertise

1278-564: Is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in the Midtown Manhattan section of New York City . It is formed by the junction of Broadway , Seventh Avenue , and 42nd Street . Together with adjacent Duffy Square , Times Square is a bowtie -shaped plaza five blocks long between 42nd and 47th Streets . Times Square is brightly lit by numerous digital billboards and advertisements as well as businesses offering 24/7 service . One of

1349-501: Is bounded by West 42nd Street , West 47th Street , 7th Avenue, and Broadway. Broadway runs diagonally, crossing through the horizontal and vertical street grid of Manhattan laid down by the Commissioners' Plan of 1811 , and that intersection creates the "bowtie" shape of Times Square. Times Square is the official name of the southern triangle, below 45th Street. The northern triangle is officially known as Duffy Square and

1420-906: Is famed for the Times Square Ball drop on its roof every New Year's Eve. In 1913, the Lincoln Highway Association , headed by entrepreneur Carl G. Fisher , chose the intersection of 42nd Street and Broadway (at the southeast corner of Times Square) to be the Eastern Terminus of the Lincoln Highway . This was the first road across the United States, which originally ran 3,389 mi (5,454 km) coast to coast through 13 states to its western terminus in Lincoln Park in San Francisco. Times Square grew dramatically after World War I . It became

1491-467: Is the site of the annual New Year's Eve ball drop. About one million revelers crowd Times Square for the New Year's Eve celebrations, more than twice the usual number of visitors the area usually receives daily. However, for the millennium celebration on December 31, 1999, published reports stated approximately two million people overflowed Times Square, flowing from Sixth Avenue to Eighth Avenue and back on Broadway and Seventh Avenue to 59th Street, making it

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1562-610: The Good Morning America television program. In the film The Hustler (1961), starring Jackie Gleason and Paul Newman , the pool scenes were shot in the Hotel Claridge bar. In the film Midnight Cowboy (1969), Joe Buck ( Jon Voight ) lodges in the Hotel Claridge at the beginning of his stay in New York City (but he is soon expelled due to failure to pay). Times Square Times Square

1633-820: The Disney theme parks worldwide, with 128,794,000 visitors between March 2012 and February 2013, versus 126,479,000 for the Walt Disney World theme parks in Bay Lake, Florida , in 2012. Even excluding residents from the visitor count, Times Square is the world's second most visited tourist attraction, behind the Las Vegas Strip . The high level of pedestrian traffic has resulted in $ 4.8 billion in annual retail, entertainment, and hotel sales, with 22 cents out of every dollar spent by visitors in New York City being spent within Times Square. Times Square

1704-701: The Macklowe Hotel , Marriott Marquis , Crowne Plaza , and DoubleTree Suites. By 1986, New York City Planning Commission (CPC) was considering enacting regulations that would have forced new buildings along Times Square to include bright signage as well as deep setbacks . The CPC adopted a planning regulation in 1987, which required large new developments in Times Square to set aside about 5 percent of their space for "entertainment uses". The regulation also required new buildings on Times Square to include large, bright signs. The buildings at 1540 Broadway, 1585 Broadway, and 750 Seventh Avenue were completed at

1775-522: The State of New York took possession of six of the nine historic theaters on 42nd Street, and the New 42nd Street non-profit organization was appointed to oversee their restoration and maintenance. The theaters underwent renovation for Broadway shows, conversion for commercial purposes, or demolition. Opposition to the towers on Times Square, along with Prudential and Park Tower's inability to secure tenants for

1846-685: The Toshiba billboard directly under the NYE ball drop, the curved seven-story NASDAQ sign at the NASDAQ MarketSite at 4 Times Square on 43rd Street, and the curved Coca-Cola sign located underneath another large LED display owned and operated by Samsung . Both the Coca-Cola sign and Samsung LED displays were built by LED display manufacturer Daktronics . Times Square's first environmentally friendly billboard powered by wind and solar energy

1917-668: The Vince Lombardi Trophy . The area was under increased security and witnessed over 400,000 people during the period. In October 2022, casino operator Caesars Entertainment and commercial property developer SL Green submitted a joint proposal to open a casino at 1515 Broadway , along Times Square. The New York state government has yet to act on the proposal. On February 26, 2009, Mayor Michael Bloomberg announced that traffic lanes along Broadway from 42nd Street to 47th Street would be de-mapped starting Memorial Day 2009 and transformed into pedestrian plazas as

1988-552: The remodeling claim that the neighborhood is safer and cleaner. Detractors have countered that the changes have homogenized or "Disneyfied" the character of Times Square and have unfairly targeted lower-income New Yorkers from nearby neighborhoods such as Hell's Kitchen . The changes were shaped in large part by the actions of The Walt Disney Company , which bought and restored the New Amsterdam Theatre after several attempts at redevelopment had failed. As part of

2059-654: The 1910s, 1920s, and 1930s. However, it was also during this period that the area began to be besieged by crime and corruption, in the form of gambling and prostitution; one case that garnered huge attention was the arrest and subsequent execution of police officer Charles Becker . The general atmosphere of Times Square changed with the onset of the Great Depression in the early 1930s. City residents moved uptown to cheaper neighborhoods, and many popular theaters closed, replaced by saloons, brothels, "burlesque halls, vaudeville stages, and dime houses". The area acquired

2130-525: The 1960s to the early 1990s, the seediness of the area, especially due to its go-go bars , sex shops , peep shows , and adult theaters, became an infamous symbol of the city's decline. As early as 1960, 42nd Street between Seventh and Eighth avenues was described by The New York Times as "the 'worst' [block] in town". Later that decade, Times Square was depicted in Midnight Cowboy as gritty, depraved, and desperate. Conditions only worsened in

2201-632: The 1970s and 1980s, as did the crime in the rest of the city, with a 1981 article in Rolling Stone magazine calling 42nd Street in Times Square the "sleaziest block in America". In the mid-1980s, the area bounded by 40th and 50th Streets and Seventh and Ninth Avenues saw over 15,000 crime complaints per year. The block of 42nd Street between Seventh and Eighth avenues had 2,300 crimes per year in 1984, of which 20% were felonies. In this era, formerly elegant movie theaters began to show x-rated films , and peep shows hustlers were common. In 1984,

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2272-518: The 2001–02 New Year's celebration. Approximately 500,000 revelers attended. Security was high following the September 11 terrorist attacks in 2001, with more than 7,000 New York City police officers on duty in the Square, twice the number for an ordinary year. Times Square started hosting other major annual events in the 2000s. Since 2002, the summer solstice has been marked by "Mind over Madness",

2343-500: The 3,000 pounds of biodegradable confetti dropped at midnight, a tradition of which started in 1992. The New York City Department of Sanitation estimated that by 8 a.m. on New Year's Day 2014, it had cleared over 50 short tons (45 long tons; 45 t) of trash from the New Year's celebration, using 190 workers from their crews and the Times Square Alliance. The onset of the COVID-19 pandemic in New York City during 2020 reduced

2414-461: The FHWA, it appeared that there was no effective technique or method appropriate for evaluating the safety effects of EBBs on driver attention or distraction at that time. More recent and extensive studies have affirmed the negative impact of digital billboards on driver attention. Today 46 states have passed laws permitting digital billboards, compared to approximately 33 in 2007. As of July 1, 2016,

2485-492: The Great White Way ". Times Square functions as a town square , but is not geometrically a square . It is closer in shape to a bowtie, with two triangles emanating roughly north and south from 45th Street, where Seventh Avenue intersects Broadway . Broadway similarly intersects other north–south avenues at Union Square , Madison Square , Herald Square , and Verdi Square , none of which are squares. The area

2556-547: The Midtown street grid. The pedestrian plaza project was originally opposed by local businesses, who thought that closing the street to cars would hurt business. The original seats put out for pedestrians were inexpensive multicolored plastic lawn chairs, a source of amusement to many New Yorkers; they lasted from the onset of the plaza transformation until August 14, 2009, when they were ceremoniously bundled together in an installation christened Now You See It, Now You Don't by

2627-538: The New York state government, had proposed redeveloping the area around a portion of West 42nd Street in 1981. Four towers designed by Philip Johnson and John Burgee were to be built around 42nd Street's intersections with Broadway and Seventh Avenue. These towers would have been redeveloped by George Klein of Park Tower Realty, though the Prudential Insurance Company of America joined

2698-757: The OAAA reports that there are approximately 6,700 digital billboards installed in the U.S., and there are now over 1,000 localities allowing digital billboards. [Krumina, Volberga, L., Ikaunieks, G., & Naumovs, L. (2021). The Development Of Brightness Evaluation Method For Digital Billboards. IOP Conference Series. Materials Science and Engineering, 1202(1), 12035–. https://doi.org/10.1088/1757-899X/1202/1/012035 ] Fortenberry Jr, J. L., Elrod, J. K., & McGoldrick, P. J. (2010). Is billboard advertising beneficial for healthcare organizations? An investigation of efficacy and acceptability to patients. Journal of Healthcare Management, 55(2). This advertising -related article

2769-530: The Rector's brand for another restaurant. Rector successfully sued to regain use of his own name. The American Society of Composers, Authors and Publishers (ASCAP) was founded at the Hotel Claridge on February 13, 1914. In 1923, the hotel was purchased by real estate investor Benjamin Winter, Sr. for $ 3 million. In May 1964 it was bought by Douglas Leigh Inc. for an unspecified sum. Leigh indicated he would turn

2840-476: The area was so derelict and dilapidated, that the entire Times Square area paid the city only $ 6 million in property taxes (equivalent to $ 17.6 million in 2023). In the 1980s, a commercial building boom began in the western parts of Midtown as part of a long-term development plan developed under mayors Ed Koch and David Dinkins . These included office buildings such as 1540 Broadway , 1585 Broadway , and 750 Seventh Avenue , as well as hotels such as

2911-426: The artist Jason Peters, and shortly afterward were replaced by sturdier metal furniture. Although the plaza had mixed results on traffic in the area, injuries to motorists and pedestrians decreased, fewer pedestrians were walking in the road, and the number of pedestrians in Times Square increased. On February 11, 2010, Bloomberg announced that the pedestrian plazas would become permanent. The city started rebuilding

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2982-417: The beginning of the early 1990s recession , when 14.5 percent of Manhattan office space was vacant. Furthermore, some 9 × 10 ^  sq ft (840,000 m ) of office space in the western section of Midtown had been developed in the 1980s, of which only half had been leased. Consequently, 1540 Broadway was completely empty, while 1585 Broadway and 750 Seventh Avenue had one tenant each, despite

3053-496: The biggest electric sign "in the world," cost $ 9,000 per month to rent. Some contemporary critics, such as Thorstein Veblen and G. K. Chesterton , disliked the advertising at Times Square. Fritz Lang , after seeing Times Square in 1923, used it as inspiration for his dark industrial film Metropolis . Entertainment icons such as Irving Berlin , Charlie Chaplin , and Fred Astaire were closely associated with Times Square in

3124-429: The buildings having over 2 × 10 ^  sq ft (190,000 m ) of office space between them. Entertainment conglomerate Bertelsmann bought 1540 Broadway in 1992, spurring a revival of Times Square in the early 1990s. This was hastened when financial firm Morgan Stanley bought 1585 Broadway in 1993, followed by 750 Seventh Avenue in 1994. The Empire State Development Corporation (ESDC), an agency of

3195-482: The busiest in the New York City Subway system, transporting more than 200,000 passengers daily. Formerly known as Longacre Square , Times Square was renamed in 1904 after The New York Times moved its headquarters to the then newly erected Times Building, now One Times Square . It is the site of the annual New Year's Eve ball drop , which began on December 31, 1907, and continues to attract over

3266-516: The existing buildings. In 1992, the Times Square Alliance (formerly the Times Square Business Improvement District , or "BID" for short), a coalition of city government and local businesses dedicated to improving the quality of commerce and cleanliness in the district, started operations in the area. In 1998, the alliance opened a tourist information center in the former Embassy Theatre at 1560 Broadway;

3337-487: The first half of the 19th century, it became one of the prized possessions of John Jacob Astor , who made a second fortune selling off lots to hotels and other real estate concerns as the city rapidly spread uptown . By 1872, the area had become the center of New York's horse carriage industry. The locality had not previously been given a name, and city authorities called it Longacre Square after Long Acre in London, where

3408-701: The horse and carriage trade was centered in that city. William Henry Vanderbilt owned and ran the American Horse Exchange there. In 1910, it became the Winter Garden Theatre. As more profitable commerce and industrialization of Lower Manhattan pushed homes, theaters, and prostitution northward from the Tenderloin District , Longacre Square became nicknamed the Thieves Lair for its rollicking reputation as

3479-469: The hotel into a commercial building, with stores, a restaurant and exhibit space on the lower floors and showrooms, offices and meeting rooms on the upper floors. One of the most enduring images of Times Square is the "Camel Man", who blew cigarette smoke rings 24 hours a day from 1941 to 1966 from a large billboard advertising Camel cigarettes and mounted on the Broadway side of the hotel. The building

3550-718: The information center operated until 2014. In the mid-1990s, Mayor Rudolph Giuliani led an effort to clean up the area, an effort that is described by Steve Macek in Urban Nightmares: The Media, the Right, and the Moral Panic Over the City : Security was increased, pornographic theatres were closed, and "undesirable" low-rent residents were pressured to relocate, and then more tourist-friendly attractions and upscale establishments were opened. Advocates of

3621-469: The largest gathering in Times Square since August 1945 during celebrations marking the end of World War II . On December 31, 1907, a ball signifying New Year's Day was first dropped at Times Square, and the Square has held the main New Year's celebration in New York City ever since. On that night, hundreds of thousands of people congregate to watch the Waterford Crystal ball being lowered on

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3692-483: The newspaper's operations to a new skyscraper on 42nd Street at Longacre Square, on the site of the former Pabst Hotel , which had existed on the site for less than a decade since it opened in November 1899. Ochs persuaded Mayor George B. McClellan Jr. to construct a subway station there, and the area was renamed "Times Square" on April 8, 1904. Just three weeks later, the first electrified advertisement appeared on

3763-450: The number of people traveling to Times Square. About 108,000 pedestrians visited Times Square each day in late 2020 compared to the 380,000 before the pandemic. From March to October 2020, 26 of the area's 46 hotels closed, as well as 39 of 151 stores and 84 of 162 restaurants. Times Square was closed to the public for New Year's Day 2021 and observers were dispersed into enclosures measuring 8 by 8 ft (2.4 by 2.4 m). Times Square

3834-415: The outdoors smoking ban to the area. The measure imposed a $ 50 fine for any person caught smoking within the area. From January 29 to February 1, 2014, a "Super Bowl Boulevard" was held on Broadway, especially in Times Square, between 34th and 47th Streets, as part of Super Bowl XLVIII . The boulevard contained activities such as autographs, a 60 ft (18 m)-high toboggan run , and photographs with

3905-499: The plaza in 2010, hiring the design and landscaping firm Snøhetta to permanently replace Broadway's roadway with custom-made granite pavers and benches. By December 2013, the first phase of the Times Square pedestrian plaza had been completed at the southern end of the square in time for the Times Square Ball drop on New Year's Eve. The project was originally intended to be completed by the end of 2015. The entire project

3976-466: The project in 1986. Furthermore, as part of the West Midtown special zoning district created in 1982, the New York City government had allowed new buildings in Times Square to be developed with an increased floor area ratio. To ensure the area would not be darkened at nightfall, the city passed zoning regulations that encouraged developers to add large, bright signs on their buildings. In 1990,

4047-500: The proposal. In June 2016, work started on "pedestrian flow zones" where no one was allowed to loiter, as well as "activity zones" where costumed characters were allowed to perform. There have been several incidents in Times Square: Times Square is the most visited place globally with 360,000 pedestrian visitors a day, amounting to over 131 million a year. As of 2013 , it had a greater attendance than each of

4118-555: The proposed buildings, led government officials to allow Prudential and Park Tower to postpone the project in 1992. By then, Prudential had spent $ 300 million on condemning the sites through eminent domain . The partners retained the right to develop the sites in the future, and the ESDC's zoning guidelines remained in effect. In exchange for being permitted to delay construction of the sites until 2002, Prudential and Park Tower were compelled to add stores and install large signage on

4189-449: The right to acquire the sites at the southwest and southeast corners of 42nd Street and Seventh Avenue for $ 330 million. 5 Times Square was completed on the southwest-corner site in 2002, and Times Square Tower opened on the southeast-corner site in 2004. Times Square now boasts attractions such as ABC 's Times Square Studios , where Good Morning America is broadcast live; competing Hershey's and M&M's stores across

4260-418: The safety of the area. The theatres of Broadway and the huge number of animated neon and LED signs have been one of New York's iconic images as well as a symbol of the intensely urban aspects of Manhattan. Since 1987 such signage has been mandated by zoning ordinances that require building owners to display illuminated signs, the only district in New York City with this requirement. The neighborhood has

4331-585: The side of a bank at the corner of 46th Street and Broadway. The north end later became Duffy Square, and the former Horse Exchange became the Winter Garden Theatre , constructed in 1911. The New York Times moved to more spacious offices one block west of the square in 1913 and sold the building in 1961. The old Times Building was later named the Allied Chemical Building in 1963. Now known simply as One Times Square , it

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4402-466: The site at the northeast corner of Broadway and 42nd Street, and he developed 4 Times Square there. The northwest corner of Seventh Avenue and 42nd Street was taken by Reuters , which enlisted Rudin Management as its development partner and built 3 Times Square on that corner; that building opened in 2001. In 1998, a joint venture of Klein, The Blackstone Group , and Boston Properties won

4473-511: The street from each other, and multiple multiplex movie theaters. Additionally, the area contains restaurants such as the Bubba Gump Shrimp Company , a seafood establishment; Planet Hollywood Restaurant and Bar , a theme restaurant ; and Carmine's, serving Italian cuisine . It has also attracted several large financial, publishing, and media firms to set up headquarters in the area. A larger presence of police has improved

4544-635: The world's busiest pedestrian areas, it is also the hub of the Broadway Theater District and a major center of the world's entertainment industry . Times Square is one of the world's most visited tourist attractions, drawing an estimated 50 million visitors annually. Approximately 330,000 people pass through Times Square daily, many of them tourists, while over 460,000 pedestrians walk through Times Square on its busiest days. The Times Square–42nd Street and 42nd Street–Port Authority Bus Terminal stations have consistently ranked as

4615-546: Was considered indecent by many critics and gave the Rector's name an unsavory reputation. Rector held the play responsible when he declared his new hotel bankrupt in May 1913. The new owners wanted a new name to escape the stigma, so the Hotel Rector became the Hotel Claridge in 1913. The new name evoked the exclusive Claridge's of London. Although they were no longer using the old name, the new management refused to allow use of

4686-597: Was dedicated in June 1939 to honor World War I chaplain Father Francis P. Duffy of the 69th New York Infantry Regiment . A statue by Charles Keck was dedicated in May 1937 as a memorial to Duffy. There is also a statue of composer and entertainer George M. Cohan , and the TKTS discount ticket booth for same-day Broadway and off-Broadway theaters that has been at the site since June 1973. When Manhattan Island

4757-399: Was established by George Rector as a complement to his popular restaurant, which had been founded by his father and was frequented by New York's rich and famous, including Diamond Jim Brady and Cornelius Vanderbilt III . The timing of his new venture was unfortunate, because as the hotel was being developed, a popular Broadway play was released, called The Girl from Rector's . The play

4828-501: Was finally completed just before New Year's Eve 2016. Some safety bollards were also installed as part of the renovation to prevent vehicular attacks or collisions on the sidewalk. After a 2017 vehicle-ramming attack , there were calls to install more bollards along Times Square. Times Square's pedestrian plaza is frequented by topless women (with painted breasts) called " desnudas ", as well as costumed characters , who typically panhandle for tips. The pedestrian plaza became

4899-543: Was first lit on December 4, 2008. The new 20 Times Square development hosts the largest LED signage in Times Square at 18,000 square feet. The display is 1,000 square feet larger than the Times Square Walgreens display and one of the largest video-capable screens in the world. In 2002, New York City mayor Rudy Giuliani administered the oath of office to the city's next mayor, Michael Bloomberg , at Times Square after midnight on January 1 as part of

4970-578: Was first settled by the Dutch colonists , three small streams united near what is now the intersection of 10th Avenue and 40th Street . These three streams formed the "Great Kill" (Dutch: Grote Kil ). From there the Great Kill wound through the low-lying Reed Valley, known for fish and waterfowl, and emptied into a deep bay in the Hudson River at the present 42nd Street. The name was retained in

5041-502: Was razed in 1970 to make way for a 33-story office tower at 1500 Broadway . National General Corporation based their eastern operations in the building and also incorporated a movie theater into the building, the first new movie theater in Times Square for more than 30 years, which opened December 12, 1972, with the premiere of The Poseidon Adventure . The theater added a screen in 1982 and closed in 1998. The first and second floors are occupied by ABC 's Times Square Studios , home to

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