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110-595: A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face and the McDonald's logo . The packaging and toy are frequently part of a marketing tie-in to an existing television series, film or toyline. The Happy Meal contains

220-618: A Frisbee or ball , they have gradually been replaced with increasingly sophisticated toys, many of which are a tie-in to an existing TV series, film, video game or toy line. The Happy Meal toys are designed for ages 2+, while the toddler toys are aimed at 3 and younger. On November 2, 2010, the San Francisco Board of Supervisors passed a law requiring that children's meals sold in restaurants must meet certain nutritional standards before they could be sold with toys. The law, urged in part by an increase of childhood obesity in

330-531: A "Fry Kid"), or more healthy options such as apple slices, a mini snack wrap, salads or pasta , as one or more of the options. In the mid-1970s, Yolanda Fernández de Cofiño began working with her husband operating McDonald's restaurants in Guatemala . She created what she called the "Menú Ronald" (Ronald menu), which offered a hamburger, small fries and a small sundae to help mothers feed their children more effectively while at McDonald's restaurants. The concept

440-599: A backlash against marketing partners for promoting the film to young children. Reviews were polarized about the film, but praised most of the main cast. After the relative failure of Batman Returns , Burton was replaced as director of the third film, Batman Forever (1995), with Joel Schumacher to take the series in a family-friendly direction. Keaton chose not to reprise his role, disagreeing with Schumacher's vision. Batman Forever and its sequel, Batman & Robin (1997), were financial successes but fared less well critically. Batman Returns has been reassessed as one of

550-626: A chance to explore something new and different. Batman writer Sam Hamm 's initial story idea expanded the character of district attorney Harvey Dent , played in Batman by Billy Dee Williams , and his descent into the supervillain Two-Face . Warner Bros. wanted the main villain to be the Penguin, however, whom Hamm believed the studio saw as Batman's most prominent enemy after the Joker . Catwoman

660-767: A city on the verge of collapse. The key element for Welch came early in design, when he realized that he wanted to manipulate spaces to convey specific emotions (emphasizing vertical buildings to convey a "huge, overwhelmingly corrupt, decaying city" filled with small people): "The film is about this alienating, disparate world we live in." The wintertime setting took advantage of the contrast between black and white scene elements, influenced by Citizen Kane (1941) and The Third Man (1949). Welch's concept designs began by carving out building shapes from cardboard with images of fascist sculptures and depression era machine-age art. The resulting 1 by 4 ft (0.30 by 1.22 m)-tall rough model represented Gotham Plaza, described as

770-474: A costume and adopts the name Catwoman. To Shreck's surprise, Selina returns to work with newfound confidence and assertiveness, immediately capturing the attention of visiting billionaire Bruce Wayne. As his alter ego, the vigilante Batman, Wayne investigates Oswald, suspecting a connection to the Red Triangle gang. To remove obstacles to his power plant, Shreck persuades Oswald to run for mayor and undermine

880-764: A cup lid which doubled as a flying disc. CBS aired a television special, The Bat, The Cat, The Penguin   ... Batman Returns , and Choice Hotels sponsored the hour-long The Making of Batman Returns . Television advertisements featured Batman and Catwoman fighting over a can of Diet Coke , and the Penguin (and his penguins) promoted Choice Hotels. Advertisements also appeared on billboards and in print (three consecutive pages in some newspapers), targeted at older audiences. Batman Returns premiered on June 16, 1992, at Grauman's Chinese Theatre in Hollywood. Two blocks of Hollywood Boulevard were closed for over 3,000 fans, 33 TV film crews, and 100 photographers. A party

990-524: A few weeks of its premiere. Paramount Pictures increased the budget of Patriot Games by $ 14   million just to make it more competitive with Batman Returns and Lethal Weapon 3 . Franchising had not been considered an important aspect of Batman prior to its release. However, after merchandise contributed about $ 500   million to its $ 1.5   billion total earnings, it was prioritized for Batman Returns . Warner Bros. delayed major promotion until February 1992, to avoid over-saturation and

1100-408: A final budget for Batman Returns of $ 55   million, although it has been reported (or estimated) as $ 50, $ 65, $ 75, or $ 80   million. Danny Elfman was initially reluctant to score Batman Returns because he was unhappy that his Batman score was supplemented with pop music by Prince . Elfman built on many of his Batman themes, and said that he enjoyed working on the Penguin's themes

1210-586: A fun place for children for the past 10 years! McDonald's Corporation September, 1987 Often, the Happy Meal is themed to promote a children and family-oriented film or television series. The first such promotion was the " Star Trek Meal", which promoted Star Trek: The Motion Picture in December 1979. The packaging used for the Star Trek Meal consisted of various images and games related to

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1320-466: A futuristic, oppressive, and "demented caricature" of Rockefeller Center . It was designed overbuilt, emphasizing the generic-but-oppressive heart of Gotham's corruption. Despite complaints from the film's financiers about its necessity, Burton insisted on the location with a detailed church overshadowed by plain surroundings. Designs attempted to create the illusion of space; the Wayne Manor set

1430-434: A main item (a hamburger , cheeseburger or small serving of Chicken McNuggets ), a side item ( French fries , apple slices, a Go-Gurt tube or a salad in some areas) and a drink ( milk , juice or a soft drink ). The choice of items changes from country to country and may depend on the size of the restaurant. In some countries, the choices have been expanded to include items such as a grilled cheese sandwich (known as

1540-566: A master plan for the Penguin. Filming took place between September 1991 and February 1992, on a $ 50–80   million budget, on sets and sound stages at Warner Bros. Studios and the Universal Studios Lot in California. Special effects primarily involved practical applications and makeup, with some animatronics and computer-generated imagery . The film's marketing campaign was substantial, including brand collaborations and

1650-422: A mechanical system of bolts and spikes beneath the breast plate to secure the cowl and cape because "otherwise, if [Keaton] turned around quickly the cape would stay where it was", due to its weight. Costumer Paul Barrett-Brown said that the suit had a "generous codpiece" for comfort, and initially included a zippered fly to allow Keaton to use the bathroom; the actor declined, however, because it could be seen by

1760-400: A packaged meal all their own instead of just picking at their parent's food, everybody would be happier. He had often noticed his young son at the breakfast table poring over the various items on cereal boxes and thought, "Why not do that for McDonald's? The package is the key!" He then called in his creative team and had them mock up some paperboard boxes fashioned to resemble lunch pails with

1870-474: A percentage of the gross profits. Pfeiffer trained for months in kickboxing with her stunt double, Kathy Long , mastering the whip and becoming proficient enough to perform her own stunts with the weapon. Shreck's appearance was modeled on Vincent Price in an (unnamed) older film, and Walken based his performance on moguls such as Sol Hurok and Samuel Goldwyn . He said, "I tend to play mostly villains and twisted people. Unsavory guys. I think it's my face,

1980-543: A power surge that appears to kill them both; however, Batman finds only Shreck's charred remains. The Penguin emerges one last time but succumbs to his injuries before he can attack Batman. His penguins lay him to rest in the water. Sometime later, as Alfred drives Wayne home, he spots Selina's silhouette but finds only a cat, which he takes with him. The Bat-Signal shines above the city as Catwoman gazes up at it. The cast of Batman Returns includes Andrew Bryniarski as Max's son Charles "Chip" Schreck and Cristi Conaway as

2090-473: A puzzle lock, a spinning top or a McDonaldland character-shaped eraser . In Canada , the promotion prior to the Happy Meal was called the "Treat of the Week", where a different toy was available free on request each week. This promotion continued after the Happy Meal was introduced in 1979 while Happy Meal toys have also become increasingly elaborate in recent years. While they were initially cheap items such as

2200-479: A repressed secretary to an extroverted, erotic female. Padding was added because Pfeiffer was less physically endowed than Bening; this worked to Pfeiffer's advantage, however, since Barrett-Brown said that if it was too tight it "would reveal the genital area so thoroughly that you'd get an X certificate ." Ringwood and Vogt thought that if the latex material tore it would not be difficult to repair; forty to seventy backup Catwoman suits were made by Western Costume ,

2310-520: A result, the script focused on villains. Burton said that he initially struggled to understand the appeal of the Penguin's comic-book counterpart; Batman, Catwoman, and the Joker had clear psychological profiles, but the Penguin was "just this guy with a cigarette and a top hat." The initial draft made the character resemble a stereotypical DeVito character (an abrasive gangster), but Waters and Burton agreed to make him more "animalistic". They decided to make

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2420-607: A separate district of Gotham; if Batman took place on the East Side, Batman Returns was set on the West Side. Welch was influenced by German Expressionism , neo-fascist architecture (including Nazi Germany -era styles), American precisionism painters, and photos of the homeless living on the streets in affluent areas. He incorporated Burton's rough sketch of Catwoman, which had a "very S&M kind of look", by adding chains and steel elements which would appear to hold together

2530-453: A sequel to Batman , believing that he was creatively restricted by the expectations of Warner Bros. He agreed to return in exchange for creative control, including replacing original writer Sam Hamm with Daniel Waters, and hiring many of his previous creative collaborators. Waters's script focused on characterization over an overarching plot, and Wesley Strick was hired to complete an uncredited re-write which, among other elements, provided

2640-439: A special adult size happy meal box and included a bottle of water, salad, an exercise booklet, and a "step-o-meter". In 2022 another adult version of the Happy Meal was released as a limited release collaboration with Cactus Plant Flea Market. The meal, which includes a standard Big Mac or Chicken McNuggets combo meal, comes with a collectible toy of Cactus Buddy or four-eyed caricatures of McDonaldland characters Grimace, Birdie or

2750-516: A staged kidnapping of the mayor's infant child, allowing Oswald to rescue it and become a public hero. In exchange, Oswald requests access to the city's birth records, ostensibly to learn his true identity by researching Gotham's first-born sons. Shreck attempts to murder his timid secretary, Selina Kyle , by pushing her out of a window after she accidentally uncovers his scheme to construct a power plant that would secretly drain and store Gotham's electricity. Selina survives, returns home, angrily crafts

2860-507: A steel girder, which Welch said made it depressing and ironic. The wood used to build the sets was donated to Habitat for Humanity to help build low-cost homes for the poor. Bob Ringwood and Mary E. Vogt were the costume designers. They refined the Batsuit to create the illusion of mechanical parts built into the torso, intending Batman to resemble Darth Vader . Forty-eight foam-rubber Batsuits were made for Batman Returns . They had

2970-581: A surprise gift. A small drink would accompany these items. Bernstein then named it the Happy Meal and it was successfully introduced with television and radio spots and in-store posters in the Kansas City market in October 1977. Other markets followed and the national roll-out happened in 1979. Bernstein received Trademark #1136758 (Serial #73148046) for his idea in 1977 which he assigned to his client, McDonald's Corporation, on June 10, 1980. In 1987 at

3080-412: A variety of merchandise, aiming to repeat Batman 's financial success. Released on June 19, 1992, Batman Returns broke several box-office records and earned $ 266.8   million worldwide. However, it failed to replicate the success or longevity of Batman ($ 411.6   million); this was blamed on the darker tone as well as violent and sexual elements, which alienated family audiences and led to

3190-467: A working-class, disenchanted secretary, writing her as an allegory of contemporary feminism. Although the character is influenced by feline mythology (such as cats having nine lives), Waters and Burton never intended the supernatural elements to be taken literally and planned for Catwoman to die with Shreck during the electrical explosion in the film's denouement. Waters created Max Shreck—an original character named in honor of actor Max Schreck —to take

3300-439: Is Jimmy, but my friends call me the hideous penguin boy." Casting Selina Kyle / Catwoman was difficult. Annette Bening initially secured the role, but had to drop out after becoming pregnant. Actresses lobbying for the part then included Ellen Barkin , Cher , Bridget Fonda , Jennifer Jason Leigh , Madonna , Julie Newmar , Lena Olin , Susan Sarandon , Raquel Welch , and Basinger. The most prominent candidate, however,

3410-524: The 1989–1997 Batman series . In the film, Batman comes into conflict with wealthy industrialist Max Shreck and malformed crime boss Oswald Cobblepot / The Penguin , who seek power regardless of the cost to Gotham City . Their plans are complicated by Shreck's former secretary, Selina Kyle , who seeks revenge against him as Catwoman. The cast includes Michael Keaton , Danny DeVito , Michelle Pfeiffer , Christopher Walken , Michael Gough , Pat Hingle , and Michael Murphy . Burton had no interest in making

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3520-471: The value menu ), as well as kids' outgrowing the meals earlier than before. Youngsters have "become more sophisticated in their palates" and seek items from the regular menu but in smaller servings. Kids' meal toys are also no longer appealing to the increasingly technology-oriented youth, who prefer video games . Kids' meals have evolved in response to critics, offering healthier selections and greater variety. In 2011, nineteen food chains participating in

3630-426: The 1989 film, and had no interest in following its narrative threads, acknowledging the comic-book histories of Batman Returns ' characters, or considering the opinions of their fans, saying: "We were really just about the art." Unlike Hamm, Waters was not opposed to Batman killing people, believing the character should reflect contemporary, darker times, and that the idea of a hero leaving captured villains for

3740-475: The Bat Signal was filmed during post-production, only two weeks before the film's release. Warner Bros. mandated the scene (depicting that the character survived) after test audiences responded positively to Pfeiffer's performance. Pfeiffer was unavailable to film the scene, and a stand-in was used. A scene of Penguin's gang destroying a store filled with Batman merchandise was removed. Warner Bros. provided

3850-616: The Batmobile. They were not particularly interested in retaining the character, whom Waters described as worthless. The Red Triangle gang, initially conceived as a troupe of performance artists, were changed to circus clowns at Burton's request. Waters said that his 160-page first draft was too outlandish and would have cost $ 400   million to produce, leading him to become more restrained. His fifth (and final draft) focused more on characterization and interaction than on plot. Burton and Waters eventually fell out over disagreements about

3960-636: The Hamburglar. Following the success of the 2022 promotion, McDonald's launched another adult Happy Meal promotion the following year, this time in collaboration with Kerwin Frost . The 2023 edition features the same choices of meals along with figurines of the McNugget Buddies, with updated designs from Frost. Partial list. Kids%27 meal One of the earliest kids' meal, Funmeal, emerged at Burger Chef in 1973 and succeeded. Discerning

4070-743: The Ice Princess to her death with a swarm of bats, framing Batman. When Catwoman objects to the murder and rebuffs Oswald's romantic advances, he attacks her, sending her crashing through a glasshouse. Batman escapes in the Batmobile , unaware that the Red Triangle gang has sabotaged it, allowing Oswald to take it on a remote-controlled rampage. Before regaining control, Batman records Oswald's insulting tirade against Gotham's citizens and plays it during Oswald's mayoral rally, destroying his public image and forcing him to retreat to Gotham Zoo. There, Oswald renounces his humanity, fully embracing his identity as

4180-469: The Ice Princess, Gotham's beauty queen-elect. Paul Reubens and Diane Salinger appear as Tucker and Esther Cobblepot, Oswald's wealthy, elite parents. Sean Whalen appears as a paperboy; Jan Hooks and Steve Witting play Jen and Josh, Oswald's mayoral image consultants . The Red Triangle gang includes the monkey-toting Organ Grinder ( Vincent Schiavelli ), the Poodle Lady ( Anna Katarina ),

4290-463: The Kids Live Well initiative—including Burger King , Denny's , IHOP , Chili's , Friendly's , Chevy's , and El Pollo Loco —pledged to "offer at least one children's meal that has fewer than 600 calories, no soft drinks and at least two items from the following food groups: fruits, vegetables, whole grains, lean proteins or low-fat dairy". There have been concerns from food critics about

4400-461: The McDonald's Golden Arches for handles. They called in nationally known children's illustrators and offered them the blank slate of filling the box's sides and tops with their own colorful ideas from art to jokes to games to comic strips to stories to fantasy: whatever they thought might appeal to kids, at least eight items per box. Inside the box would be a burger, small fries, packet of cookies and

4510-417: The Penguin a tragic figure, abandoned as an infant by his parents—a reflection of Batman's childhood trauma of losing his parents. Political and social satire was added, influenced by two episodes of the 1960s television series, Batman , ("Hizzoner the Penguin" and "Dizhonner the Penguin") in which the Penguin runs for mayor. Waters changed Hamm's Catwoman from a "fetishy sexual fantasy" femme fatale to

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4620-409: The Penguin, and sets his plan in motion to abduct and kill Gotham's first-born sons as revenge for his own abandonment. Selina attempts to kill Shreck at his charity ball, but Wayne intervenes, and they accidentally discover each other's secret identities. Penguin crashes the event, intending to kidnap Shreck's son, Chip, but Shreck offers himself instead. Batman disrupts the Red Triangle gang and halts

4730-500: The Sith , and The Simpsons Movie . McDonald's similarly received criticism for releasing Happy Meal toys for the film Batman Returns , eventually recalling and stopping the promotion of the toys following complaints from parents that Batman Returns was unsuitable for children. Despite the controversy, McDonald's still promoted the film's sequel Batman Forever three years later. When McDonald's promoted 2015's Minions there

4840-889: The Tattooed Strongman ( Rick Zumwalt ), the Sword Swallower (John Strong), the Knifethrower Dame (Erika Andersch), the Acrobatic Thug ( Gregory Scott Cummins ), the Terrifying Clown ( Branscombe Richmond ), the Fat Clown (Travis Mckenna), and the Thin Clown ( Doug Jones ). Following the success of Batman (1989), which became the fifth-highest-grossing film of its time, a sequel was considered inevitable. Warner Bros. Pictures

4950-559: The U.S. and Canada, including a record-setting £2.8   million opening weekend in the United Kingdom. This broke the record set by Terminator 2: Judgment Day (1991), making it the first film to gross more than £1   million in a single day. Worldwide, Batman Returns grossed $ 266.8   million, making it the sixth-highest-grossing film of 1992, ahead of A Few Good Men ($ 243.2   million) and behind Lethal Weapon 3 ($ 321.7   million). Batman Returns had

5060-488: The United Kingdom had also changed, making it more cost-effective to remain in the U.S. This meant abandoning the Pinewood Studios sets sets in favor of Burton's new design. Batman Returns was filmed entirely on up to eight soundstages at Warner Bros. Studios, Burbank , California, including Stage 16 (which housed the expansive Gotham Plaza set). An additional soundstage, Stage 12 at the Universal Studios Lot ,

5170-514: The United States named Happy, who originated in France and some international countries as early as 2009. Reactions were mixed, including criticism that the mascot's design was too frightening. The Happy Meal did not introduce the practice of providing small toys to children. When the Happy Meal was launched in 1979, the toys were a McDoodle stencil , a McWrist wallet , an ID bracelet ,

5280-479: The United States, would allow toys to be included with children's meals that have fewer than 600 calories and fewer than 640 milligrams of sodium, contain fruits and vegetables, and include beverages without excessive fat or sugar. The board overturned the veto of Mayor Gavin Newsom on November 23, 2010, to pass the law. The law has been ridiculed by the satirical news program The Daily Show . McDonald's circumvented

5390-591: The Warner Bros. costume department, and Los Angeles-based clothing manufacturer Syren at a cost of $ 1,000 each. Other versions, made for Pfeiffer from a cast of her body, were so tight that she had to be covered in baby powder to wear them. Barrett-Brown said that because of the material, it was possible to get into the suit when dry; they could not re-use them, however, because of sweat and body oils. Vin Burnham constructed Catwoman's headpiece and mask. Burton

5500-462: The addition of apples . The redesigned meals would contain a smaller portion (1.1 ounces) of fries, along with the apples. On February 4, 2013, McDonald's announced that Fish McBites (fried Alaskan pollock , the same fish used in Filet-O-Fish ) would be added as an entree, which would run until March, intended to coincide with Lent . In 2014, McDonald's introduced a mascot to Happy Meals in

5610-473: The animatronics, which required nearly 200 different mechanical parts to control the head, neck, eyes, beak, and wings. Boss Film Studios produced the CGI penguins. By the theatrical summer of 1992 (beginning the last week of May), the film industry was struggling with low ticket sales, rising production costs, and several box-office failures the previous year. Eighty-nine films were scheduled for release during

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5720-405: The animatronics; the actors controlled walking, the mechanized heads were remote-controlled and the wings were puppeteered. Dyed black chicken feathers were used for the penguin bodies. McCreery's designs for the penguin army initially included a flamethrower, which was replaced with a rocket launcher. Mechanical-effects designers Richard Landon and Craig Caton-Largent supervised the manufacture of

5830-475: The annual McDonald's marketing meeting, he was recognized for his accomplishment with a full-size golden replica of the Happy Meal box with the following inscription: McDonald's Happy Meal 10th Anniversary 1977-1987 To Robert A. Bernstein, Bernstein-Rein Advertising Thank you for bringing the Happy Meal, a bold idea, to the McDonald's System. Your insight and conviction truly has made McDonald's

5940-536: The art department to keep their window blinds closed. Cast and crew had to wear ID badges with the film's working title , Dictel , a word coined by Welch and Burton meaning "dictatorial"; they were unhappy with the studio's "ridiculous gestapo" measures. Welch designed the Batboat vehicle, a programmable batarang , and the Penguin's weaponized umbrellas. He added features to the Batmobile, such as detaching much of its exterior to fit through tighter spaces; this version

6050-494: The authorities was outdated. Even so, Waters only had Batman kill when necessary so it would be more meaningful; he was unhappy with some of the unscripted on-screen deaths in the finished film, such as Batman blowing up a Red Triangle member. Much of Waters's "bitter and cynical" dialogue for Batman (such as Gotham City not deserving protection) was removed because Keaton said that Batman should rarely speak in costume and Burton wanted Batman to be driven by trauma not nihilism. As

6160-531: The ban by charging 10 cents for the toys. A class action lawsuit seeking to ban Happy Meal toys in California was filed in 2010. The suit was dismissed in April 2012. In Chile , the Happy Meal, along with kids' meals at other fast food chains, no longer includes free toys, in response to a 2012 law banning such toys in a move to prevent obesity. An adult version of the Happy Meal was released in 2004 with McDonald's "Active Fit" Happy Meal. The adult meal came in

6270-461: The best Batman films in the decades since its release, and its incarnations of Catwoman and Penguin are considered iconic. A comic book, Batman '89 (2021), continued the narrative of the original two Burton films, and Keaton reprised his version of Batman in The Flash (2023). In Gotham City , two wealthy socialites , dismayed at the birth of their malformed and feral son Oswald , discard

6380-412: The camera from some angles. As with the Batman costume, Keaton could not turn his head; he compensated by making bolder, more powerful movements with his lower body. The Catwoman outfit was made from latex because it was designed to be "black and sexy and tight and shiny". The material was chosen because of its association with "erotic and sexual" situations, reflecting the character's transition from

6490-491: The character's development was far enough along that Marlon Wayans was cast in the role (Burton had specifically wanted an African-American Robin) and costumes, sets, and action figures were made. In a 1998 interview, Wayans said that he still received residual checks as part of the two-film contract he signed. Early reports suggested that Nicholson had been asked to return as the Joker, but refused to film in England because of

6600-574: The director concentrated on directing Edward Scissorhands (1990) and writing The Nightmare Before Christmas (1993) instead. Burton was confirmed to direct the sequel in January 1991, with filming scheduled to begin later that year for a 1992 release date. He agreed to return in exchange for creative control on the sequel; Burton considered Batman the least favorite of his films, describing it as occasionally boring. According to Denise Di Novi , his long-time producer, "Only about 50% of Batman

6710-510: The film, as well as a comic strip adaptation of the film. Consumers had to buy numerous meals in order to complete the set. In 1982, McDonald's recalled Playmobil Happy Meal toys because they could have been dangerous to children under three years of age. In 1992, McDonald's withdrew their range of Happy Meal toys for the film Batman Returns , after complaints from parents that the film was unsuitable for children. In July 2011, McDonald's announced plans to make Happy Meals healthier, including

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6820-494: The following day, and was shown on an above-average 3,000 screens in 2,644 theaters. Batman Returns earned $ 45.7   million during its opening weekend (an average of $ 17,729 per theater), and was the number-one film—ahead of Sister Act 's fourth weekend ($ 7.8   million) and Patriot Games ' third ($ 7.7   million). This figure broke the record for the highest-grossing opening weekend, set by Batman ($ 42.7   million). The film held this record until

6930-400: The frontrunner when Waters re-envisioned the character as a deformed human-bird hybrid. DeVito was initially reluctant to accept the role until he was convinced by his close friend, Jack Nicholson , who played the Joker in Batman . To convey his vision, Burton gave DeVito a picture he had painted of a diminutive character sitting on a red-and-white striped ball with the caption, "my name

7040-410: The incumbent by unleashing Red Triangle on Gotham. Batman's attempts to stop the chaos lead to a confrontation with Catwoman. Meanwhile, Selina and Wayne start dating, while Catwoman teams up with Oswald to tarnish Batman's reputation. During Gotham's Christmas-tree lighting, Oswald and Catwoman kidnap Gotham's beauty queen, the Ice Princess, and lure Batman to a rooftop above the ceremony. Oswald pushes

7150-740: The infant in the sewers, where he is adopted by a family of penguins. Thirty-three years later, during the Christmas season, wealthy industrialist Max Shreck is abducted by the Red Triangle gang—a group of former circus workers connected to child disappearances across the country—and brought to their hideout in the Arctic exhibit at the derelict Gotham Zoo. Their leader, Oswald—now named the Penguin—blackmails Shreck with evidence of his corruption and murderous acts to compel his assistance in reintegrating Oswald into Gotham's elite. Shreck orchestrates

7260-629: The kidnappings, forcing the Penguin to unleash his missile-equipped penguin army to destroy Gotham. However, Batman's butler, Alfred Pennyworth , overrides the control signal, redirecting the penguins back to Gotham Zoo. As the missiles obliterate the zoo, Batman unleashes a swarm of bats, causing the Penguin to fall into the contaminated waters of the Arctic exhibit. Catwoman arrives to confront Shreck, rejecting Batman's plea to abandon her quest for vengeance and leave with him. Shreck shoots her four times, but she seems unaffected, claiming she has two of her nine lives left. Catwoman electrocutes Shreck, causing

7370-612: The longevity of Batman ' s theatrical run. Batman Returns never regained the number-one position after falling to number   four over its fourth weekend, and left the top-ten highest-grossing films by its seventh. The film left theaters in late October after 18 weeks, with a total gross of $ 162.8   million. It became the third-highest-grossing film of 1992, behind Home Alone 2: Lost in New York ($ 173.6   million) and Aladdin ($ 217.3   million). Batman Returns earned an estimated $ 104   million outside

7480-482: The look, from which Legacy Effects built noses on a lifecast of DeVito's face. Winston was unhappy with the "pointy nose" shapes and began sculpting ideas with clay, influenced by his work on The Wiz (1978) (which involved a forehead and brow prosthetic appliance for large-beaked creatures). The final makeup included a T-shaped appliance which went over DeVito's nose, lip and brow as well as crooked teeth, whitened skin and dark circles under his eyes. Ve Neill applied

7590-720: The loss of the popular Nicholson. Over two-thirds of the 300 posters Warner Bros. installed in public places were stolen. Warner Bros. eventually offered 200 limited-edition posters for $ 250, signed by Keaton, who donated his earnings to charity. Over $ 100   million was expected to be spent on marketing, including $ 20   million by Warner Bros. for commercials and trailers, and $ 60   million by merchandising partners. The partners, which included McDonald's , Ralston Purina , Kmart , Target Corporation , Venture Stores , and Sears , planned to host about 300 in-store Batman shops. McDonald's converted 9,000 outlets into Gotham City restaurants, offering Batman-themed packaging and

7700-498: The makeup, made by John Rosengrant and Shane Mahan . The several pounds of facial prosthetics, body padding, and prosthetic hands took four-and-a-half hours to apply to DeVito, but was reduced to three hours by the end of filming. An air bladder was added to the costume to help reduce its weight. DeVito helped create the Penguin's black saliva with the makeup and effects teams, using a mild mouthwash and food coloring which he squirted into his mouth before filming, and said its taste

7810-699: The most because of the character's sympathetic aspects, such as his abandonment and death. Recorded with a studio orchestra on the Sony Scoring Stage in Los Angeles, Elfman's score includes vocals, harps, bells, xylophones, flutes, pianos, and chimes. The song " Face to Face ", played during the costume-ball scene, was co-written and performed by the British rock band Siouxsie and the Banshees . Burton and Elfman fell out during production due to

7920-619: The murders of Gotham's wealthiest citizens in their pursuit of a secret treasure. Their quest leads them to Wayne Manor, and reveals the Waynes's secret history. Among other things, Hamm originated the Christmastime setting and introduced Robin , Batman's sidekick, although his idea for assault rifle -wielding Santas was abandoned. Hamm ensured that Batman did not kill anyone and focused on protecting Gotham's homeless. The two drafts produced by Hamm failed to renew Burton's interest, and

8030-609: The nutritional value of the kids' meal. A 2010 study by the Rudd Center for Food Policy and Obesity inspecting the kids' meals of twelve US food chains concluded that of 3,039 entrée combinations, twelve satisfied the advised levels of fat, sodium, and calories for preschool kids and fifteen those for older kids. Burger King has received controversy for promoting and aiming at children several PG-13 rated films, including The Lost World: Jurassic Park , Small Soldiers , Wild Wild West , Star Wars: Episode III – Revenge of

8140-464: The organization had reportedly said that the penguins were not mistreated during filming, it later complained that the birds did not get fresh drinking water – just a small, chlorinated pool. PETA also objected to the penguins being fitted with appliances representing weapons and gadgets, which Warner Bros. said were lightweight plastic. Burton said that he did not like using real animals because he had an affinity for them, and ensured that

8250-524: The patronage of a family and to the allure of the toys, which often are in collectible series. In 2006, $ 360 million of the expenditures of fast food corporations was for toys in kids' meals, which numbered over 1.2 billion. In recent years, the popularity of the kids' meal has receded, with a study by NPD Group indicating that there was a 6% decrease in kids' meal sales in 2011. Explanations include parents' realization that kids' meals are unhealthy, parents' desire to save money (opting instead to order from

8360-414: The penguins were treated with care. Walken described the filming as very collaborative, recalling that his suggestion to add a blueprint for Shreck's power plant resulted in a model being built within a few hours. The scene of Catwoman putting a live bird in her mouth was performed live, with no CGI enhancements. Pfeiffer said that, in retrospect, she would not have done the stunt as she had not considered

8470-434: The place of Harvey Dent/Two-Face. Shreck was written satirically as an evil industrialist who orchestrates the Penguin's mayoral run, in order to convey the message that true villains do not always wear costumes. In one version of the script, Shreck was the Penguin's more-favored brother. With four central characters to depict, Waters and Burton decided to remove Robin, a garage mechanic who helps Batman after Penguin crashes

8580-410: The popularity of the kids' meal, McDonald's introduced its Happy Meal in 1978, and other fast food corporations, including Burger King , followed suit with their own kids' meals. Some fast food corporations considered children as their "most important" customers, owing to the success of the kids' meals. Their effectiveness has been ascribed to the fact that the patronage of youngsters often means

8690-432: The press, and Warner Bros. employed a firm of private investigators in a failed attempt to track down the source. Stan Winston Studio provided animatronic penguins and costumes to supplement Penguin's army. Thirty animatronic versions were made: ten each of the 18-inch (46 cm) black-footed, 32-inch (81 cm) King, and 36-inch (91 cm) Emperor penguins. Costumes worn by little people were slightly larger than

8800-431: The production company and distributor, with production assistance from executive producer Peter Guber 's and Peters's Polygram Pictures . Waters began writing his first draft in mid-1990. Burton's only instructions were that the script have no connection to Batman , outside of a singular reference to Vale as Wayne's ex-girlfriend, and that Catwoman have a greater characterization than sexy vixen. Waters did not like

8910-691: The release of Jurassic Park ($ 50.1   million) the next year. Initial performance analysis suggested that Batman Returns could become one of the all-time highest-grossing films; Warner Bros. executive Robert Friedman said, "We opened it the first real weekend when kids are out of school. The audience is everybody, but the engine that drives the charge are kids under 20." According to Patriot Games producer Mace Neufeld , other films benefited from overflow audiences for Batman Returns who did not want to wait in long lines or were turned away from sold-out screenings. Batman Returns earned $ 25.4   million in its second weekend (a 44.3-percent drop) and

9020-557: The risk of driving away audiences. A 12-minute promotional reel debuted at WorldCon in September 1991, alongside a black-and-white poster of a silhouetted Batman, which was called "mundane" and uninspiring. A trailer was released in 5,000 theaters in February 1992 with a new poster of a snow-swept Batman logo. The campaign focused on the three central characters (Batman, Penguin, and Catwoman), which Warner Bros. believed would offset

9130-672: The risks of injury or disease involved. For a scene in the sewers, monkey handlers positioned above and below managed the organ grinder monkey as it descended a set of stairs with a note for Penguin. When it saw DeVito in full costume and makeup, it leapt at his testicles. DeVito said, "The monkey looked at me, froze, and then leapt right at my balls   ...Thank god it was a padded costume." A scene of Shreck's superstore exploding caused minor injuries to four stuntmen. Principal photography ended on February 20, 1992, after 170 days. Chris Lebenzon edited Batman Returns ' 126-minute theatrical cut. The final scene of Catwoman looking up at

9240-448: The salary tax on foreign talent. Nicholson denied being asked, however, believing that Warner Bros. would not want to replicate his generous compensation for Batman . Principal photography began on September 3, 1991. Burton wanted to film in the United States with American actors because he believed that Batman , which had been filed in the United Kingdom, had "suffered from a British subtext." The economics of filming Batman in

9350-597: The same ban, and similar ones have been proposed or considered in other cities or states across the country. Research that examined the impact of the San Francisco ban indicated that both affected restaurant chains responded to the ordinance by selling toys separately from children's meals, but neither changed their menus to meet ordinance-specified nutrition criteria. Conversely, legislators in Arizona prohibited such restrictions, and Florida state senators proposed

9460-460: The same. Outside the United States, Spain and Brazil have also considered such measures. Chile has banned toys in kids' meals altogether. Batman Returns Batman Returns is a 1992 American superhero film directed by Tim Burton and written by Daniel Waters . Based on the DC Comics character Batman , it is the sequel to Batman (1989) and the second installment in

9570-431: The script and Waters's refusal to implement requested changes. Burton hired Wesley Strick to refine Waters's work, streamline dialogue, and lighten the tone. Warner Bros. executives mandated that Strick introduce a master plan for the Penguin, resulting in the addition of the plot to kidnap Gotham's first-born sons and threaten the city with missiles. Waters said that the changes to his work were relatively minor, but he

9680-481: The season, including A League of Their Own , Alien 3 , Encino Man , Far and Away , Patriot Games , and Sister Act . Studios had to carefully schedule their releases to avoid competition from anticipated blockbusters , such as Lethal Weapon 3 and Batman Returns , as well as the 1992 Summer Olympics . Batman Returns was predicted to be the summer's biggest success, and other studios were reportedly concerned about releasing their films within even

9790-510: The stress of finishing Batman Returns on time, but reconciled shortly afterward. Batman production designer Anton Furst was replaced by Bo Welch, who understood Burton's visual intentions after previous collaborations on Beetlejuice (1988) and Edward Scissorhands (1990). Furst, already occupied on another project, committed suicide in November 1991. Warner Bros. maintained a high level of security for Batman Returns , requiring

9900-459: The way I look." Burgess Meredith (who played the Penguin in the 1960s TV series) was scheduled to make a cameo appearance as Penguin's father, Tucker Cobblepot, but became ill during filming. He was replaced by Paul Reubens; Diane Salinger played his wife, Esther. Both had starred in Burton's feature-film debut, Pee-wee's Big Adventure (1985). Although Robin was removed from the screenplay,

10010-446: Was Sean Young (who was cast as Vale in Batman before she was injured). Young went to the Warner Bros. lot in a homemade Catwoman costume for an impromptu audition for Burton, who reportedly hid under his desk (although Keaton and producer Mark Canton briefly met with her). She shared video of her efforts with Entertainment Tonight . Warner Bros. said that Young did not fit their vision for Catwoman. The role went to Pfeiffer who

10120-428: Was [Burton]"; the studio wanted Batman Returns to be "more of a Tim Burton movie   ... [a] weirder movie but also more hip and fun." Burton replaced key Batman crew with some of his former collaborators, including cinematographer Stefan Czapsky , production designer Bo Welch , creature-effects supervisor Stan Winston , makeup artist Ve Neill , and art directors Tom Duffield and Rick Henrichs. Daniel Waters

10230-426: Was acceptable. Burton described DeVito as completely in-character in costume, and he "scared everybody". While re-dubbing some of his dialogue , DeVito struggled to get into character without the makeup and had it applied to improve his performance. Because of the secrecy surrounding his character's appearance before marketing, DeVito was not allowed to discuss it with others (including his family). A photo leaked to

10340-464: Was acquired for the production, its raised ceilings making it seem more realistic and less like a set. Minor modifications were made to the set throughout the film to make it appear to be gradually deteriorating. The location featured a water tank filled with 500,000 U.S. gal (1,900,000 L) of water surrounding a faux-ice island. Selina Kyle's apartment had a large steel beam running through its center to appear as if it had been built around

10450-462: Was added because Burton and Hamm were interested in the character. Hamm's drafts continued directly from Batman , focusing on the relationship between Wayne and Vicki Vale ( Kim Basinger ) and their engagement. The Penguin was written as an avian-themed criminal who uses birds as weapons; Catwoman was more overtly sexualised, wore "bondage" gear, and nonchalantly murdered groups of men. The main narrative teamed Penguin and Catwoman to frame Batman for

10560-584: Was baffled by the Penguin's master plan. He made a final revision to Strick's shooting screenplay and, although Strick was on set for four months of filming and agreed-upon rewriting, Waters was the only screenwriter credited. Keaton reprised his role as Bruce Wayne / Batman for $ 10   million, double his salary for Batman . Burton wanted to cast Marlon Brando as the Penguin, but Warner Bros. preferred Dustin Hoffman . Christopher Lloyd and Robert De Niro were also considered, but Danny DeVito became

10670-749: Was called the "Batmissile". The sets were redesigned in Welch's style, including the Batcave and Wayne Manor. They were spread across seven soundstages on the Warner Bros. lot (the largest of which had 70 ft (21 m) ceilings) and the largest set owned by Universal Pictures. Batman Returns was filmed on sets, although some panoramic shots (such as the camera traveling from the base of Shreck's department store to its cat-head-shaped office) were created with detailed miniatures. Welch found it difficult to create something new without deviating from Furst's award-winning work. The designs were intended to appear as

10780-631: Was confident in its potential, with discussions about a follow-up beginning by late 1989 and plans to start filming in May of the next year. The studio wanted Robin Williams and Danny DeVito to play the rogues Riddler and Penguin, respectively, and had also invested $ 2   million in acquiring the Gotham City sets at Pinewood Studios in England, intending to use them for at least two more sequels. These sets were kept under 24-hour surveillance as it

10890-758: Was controversy because parents thought one of the toys used profanity . In the United States, kids' meals have been blamed for ingraining unhealthy dietary habits in youngsters and augmenting child obesity . In 2010, Santa Clara County, California implemented a ban on toys accompanying kids' meals that fail nutritional standards; affected restaurants showed a 2.8- to 3.4-fold improvement in Children's Menu Assessment scores from pre- to post-ordinance (e.g., improvements in on-site nutritional guidance; promotion of healthy meals, beverages, and side items; and toy marketing and distribution activities) with minimal changes at unaffected restaurants. San Francisco County enacted

11000-446: Was described as a proven actress who got along with Burton (although some publications said that it would stretch her acting abilities). Pfeiffer had also been considered for Vale in Batman , but Keaton vetoed the casting because they had been romantically involved and he believed that her presence would interfere with attempts to reconcile with his wife. She received a $ 3   million salary ($ 2   million more than Bening), plus

11110-459: Was eventually brought to the attention of McDonald's management in Chicago. The company gave the development of the product to Bob Bernstein , who then came up with the idea for the Happy Meal. In 1977, the McDonald's restaurant owner clients who regularly met with Bernstein were looking for ways to create a better dining experience for families with kids. Bernstein reasoned that if kids could get

11220-455: Was held afterwards on the Stage 16 Gotham Plaza set for guests who included Keaton, Pfeiffer, DeVito, Burton, Di   Novi, Arnold Schwarzenegger , Faye Dunaway , James Caan , Mickey Rooney , Harvey Keitel , Christian Slater , James Woods , and Reubens. The film had a limited, preview release in the U.S. and Canada on Thursday, June 18, earning $ 2   million. It had a wide release

11330-400: Was hired to replace Hamm because Burton wanted someone with no emotional attachment to Batman and liked Waters's script for the dark comedy Heathers (1988), which matched Burton's intended tone and creative direction. Burton reportedly disliked Batman producer Jon Peters , demoted him to executive producer of Batman Returns , and effectively barred him from the set. Warner Bros. was

11440-422: Was influenced to add stitching by calico cats , but the stitching came apart. Ringwood and Vogt struggled with adding stitching to latex. They tried to sculpt stitching and glue it on, but did not like the look and went over the suit with liquid silicon while it was worn (which added a shine to everything). Pfeiffer said that the suit was like a second skin, but when worn for long periods it was uncomfortable; there

11550-408: Was more cost-effective to maintain them than to build new ones. Despite pressure from Warner Bros. to finalize a script and begin production, director Tim Burton was hesitant about returning for a sequel. He called the idea "dumbfounded," particularly before analyzing the performance of the first film. Burton was generally skeptical of sequels, believing they were only worthwhile if they offered

11660-406: Was no way to use the restroom and it would stick to her skin, occasionally causing a rash. She found the mask similarly confining, describing it as choking her or "smashing my face", and would catch the claws on nearby objects. Stan Winston Studio created an "over-the-top Burtonesque" visual for the Penguin, without obscuring DeVito's face. Concept artist Mark McCreery drew a number of sketches for

11770-451: Was partially built (consisting primarily of a large staircase and fireplace) with a scale which implied that the rest of the structure was massive. Penguin's base was initially scheduled to be built in a standard 35 ft (11 m) tall Warner Bros. soundstage, but Welch thought that it lacked "majesty" and did not create enough contrast between itself and the "evil, filthy, little bug of a man". A 50 ft (15 m)-tall Universal stage

11880-616: Was the number-one film again, ahead of the premiering Unlawful Entry ($ 10.1   million) and Sister Act ($ 7.2   million). By the film's third weekend, it was the second=fastest film to gross $ 100   million (11 days), behind Batman (10 days). It remained the number-one film with a gross of $ 13.8   million (a 45.6-percent drop), ahead of the premiering A League of Their Own ($ 13.7   million) and Boomerang ($ 13.6   million). The Washington Post called its week-over-week drops troublesome, and industry analysis suggested that Batman Returns would not replicate

11990-485: Was the only person somewhat comfortable because of his costume's heavy padding. To create the penguin army, the live penguins were supplemented with puppets, forty Emperor-penguin suits worn by little people, and Computer-generated imagery (CGI). People for the Ethical Treatment of Animals (PETA) protested the use of real penguins, objecting to the birds being moved from their natural environment. Although

12100-408: Was used for the Penguin's Arctic-exhibit lair. Some sets were kept very cold for the live Emperor , black-footed , and King penguins. The birds were flown in on a refrigerated airplane for filming, and had a chilled waiting area containing a swimming pool stocked with half a ton of ice daily and fresh fish. DeVito said that he generally liked being on set but disliked the cold conditions, and

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