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30-492: The Interpublic Group of Companies, Inc. ( IPG ) is an American publicly traded advertising company. The company consists of five major networks: FCB , IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP , Publicis , and Omnicom . Phillippe Krakowsky became

60-407: A marketing campaign called Bully Hunters which consisted of a livestream event held in mid-April 2018 which aimed to combat misogynist harassment in video games by deploying "bully hunters" to kill abusive opponents in the game Counter-Strike: Global Offensive . The livestream itself consisted of pre-recorded footage of faked harassment as acted out by associates of FCB Media. Claimed sponsors of

90-478: A media buying and planning unit called Mediabrands (later IPG Mediabrands). In March 2014, IPG draftfcb was renamed as IPG's international network FCB. In January 2016, the merger of IPG groups Mullen in the US and Lowe and Partners worldwide was renamed as MullenLowe Group . In July 2018, IPG announced they were buying database marketing company Acxiom 's Marketing Solutions business for $ USD2.3 billion. In October 2020,

120-407: A media services company, IPG Mediabrands; a marketing services group, Marketing Specialists; and several independent domestic digital agencies. FCB is one of IPG's three global networks. Its companies include the following: The IPG Mediabrands group is IPG's data management and media buying arm. Its companies include the following: IPG's Marketing Specialists group offers marketing services across

150-455: A range of disciplines. Its companies include the following: Formed in 1997, McCann Worldgroup is IPG's global marketing services organization, reportedly with over 24,000 employees in over 100 companies as of November 2017. Its companies include the following: MullenLowe Group is one of IPG's three communications networks, formed in 2015 by the merger of IPG's U.S. agency Mullen with IPG's global creative network Lowe and Partners. It consists of

180-501: A technological platform supported by Microsoft , Google , Yahoo! and AOL Platform A technologies that offer advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks. Qorvis , a U.S. subsidiary of Publicis, has represented the country of Saudi Arabia since the September 11 attacks and has been accused of helping to whitewash its record on human rights . More recently,

210-476: A year after the merger, in April 2007, Kmart switched its $ 740 million account from Grey New York to Draftfcb Chicago without a pitch. On 10 March 2014, the agency was renamed as FCB, six months after the appointment of worldwide CEO Carter Murray. In 2016, Susan Credle joined the agency as Global Chief Creative Officer. In 2019, Ad Age named FCB to its 2019 A-List and FCB/SIX earns Data/Analytics Agency of

240-479: Is one of the "Big Four" agency companies, alongside WPP , Interpublic and Omnicom . Publicis Groupe S.A. is headed by Arthur Sadoun , and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients. The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. In 2011, Publicis was named the third-largest marketing group worldwide by revenue, surpassing Interpublic. By

270-516: The New York Times at the time to be the largest and last big independent agency, was acquired by IPG to be an autonomous unit. In 2001, IPG acquired True North Communications, the holding company for Foote Cone & Belding . In 2003, IPG agreed to pay $ 115 million to settle class action lawsuits brought by its shareholders. The shareholders had sued Interpublic after accounting irregularities led to restatements of financial results, causing

300-604: The 1970s and '80s major clients included Mazda , RJR Nabisco , AT&T , Coors Brewing Company , Payless ShoeSource and Mattel . In the 1980s, the agency began an international expansion. In December 1994, FCB created a new holding company, True North Communications, to become a major multinational player. In 2000, it had more than 190 offices serving clients in 102 countries. In 2001, ad network Interpublic Group acquired True North Communications. Draft Direct Worldwide and FCB merged in June 2006, to form Draftfcb. Less than

330-559: The Year. The agency and its work have been recognized at a number of award competitions— Cannes , The One Show , and industry competitions Echoes, El Ojo, Effies, and Caples—as well as agency-of-the-year honors for its New Zealand , Indonesia , and Durban São Paulo, Mexico City and Kuwait offices. Its Canada office has won digital agency-of-the-year in four consecutive years starting in 2016. FCB received The One Club award in 2017 and 2018 from The One Club . FCB Media initiated

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360-928: The acquisition of Corra, an ecommerce leader recognized by Adobe as one of the top commerce firms in North America. The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers , cinema and radio, and outdoor . The company's SAMS services include direct marketing / customer relationship management services, sales promotion , healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki developed

390-486: The company announced that Phillippe Krakowsky would be succeeding Michael I. Roth as the company's CEO on January 1, 2021. On January 1, 2021, Krakowsky became the company's new CEO. IPG handles the accounts of many major oil companies. Asked by Reuters in 2020 to disclose their client list, IPG refused to do so. IPG consists of dozens of businesses organized into six groups. There are three global networks: Foote, Cone & Belding (FCB); McCann Worldgroup; and MullenLowe;

420-589: The company's CEO on January 1, 2021. On October 2, 1930, IPG was founded in New York City as McCann-Erickson , when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In January 1961, McCann

450-503: The company's stock to fall. In March 2004, IPG renamed its McCann-Erickson World Group as McCann Worldgroup. On September 15, 2005, IPG announced plans to restate earnings for fiscal 2000 through 2004, due to problems in accounting for revenue, acquisitions and lease expenses. On March 22, 2006, IPG posted a loss for the fourth quarter and restated results for the first three quarters of 2005, which reduced revenue by $ 14.1 million. It also announced its controller and chief accounting officer

480-911: The consumption of oranges by creating a new market with his "Drink an orange" ads. Lasker's use of radio, particularly with his campaigns for Palmolive soap , Pepsodent toothpaste, Kotex feminine hygiene products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture . In 1942, Lasker sold Lord & Thomas to its three top managers, Emerson H. Foote in New York City , Fairfax Cone in Chicago, and Don Belding in California ; they renamed it Foote Cone & Belding. In 1963, Foote, Cone & Belding began to offer stock and went public. FCB began to expand in Europe that year. In

510-467: The conversation it has raised around ending harassment in gaming continues". By the end of the campaign all claimed sponsors had withdrawn their support. Publicis Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered in Paris . After 1945,

540-596: The deal had fallen through and the Publicis-Omnicom merger would not happen. In February 2015, Publicis acquired Sapient Corporation to form Publicis.Sapient as the world's largest digital network, which at the time included SapientNitro, Sapient Consulting, the community, DigitasLBI and RazorfishGlobal. In September 2015 The Publicis Groupe acquired the South African marketing, promotions and activations agency The Creative Counsel . The acquisition

570-412: The end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue. The group had operations in over 202 cities in 105 countries, including a strategic alliance with Dentsu . In July 2012 it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that

600-569: The event included SteelSeries , Vertagear, CyberPowerPC , the Diverse Gaming Coalition, and the National Organization for Women . SteelSeries considered the campaign to be damaging to their brand and misrepresented the level of SteelSeries involvement. The company released a statement stating that the way Bully Hunters represented the gaming community was wrong and disingenuous, adding stating that SteelSeries

630-479: The firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago and New York were centers of the nation's advertising industry at the time, and Lasker, known as the "father of modern advertising," made Chicago his base from 1898 to 1942. When the agency acquired the Sunkist Growers, Incorporated account, the citrus industry was in a slump with an excess of produce. Lasker helped increase

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660-499: The following components: IPG also has several independent marketing agencies. FCB (advertising agency) Parent Interpublic Group is one of the big four agency holding conglomerates, the others being Publicis , WPP , and Omnicom . Founded by Daniel Lord and Ambrose Thomas as Lord & Thomas in Chicago in 1873, FCB is the third-oldest advertising agency in the U.S. still operating today. Albert Lasker began work for

690-494: The little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post- war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government , its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. It

720-584: The merging of existing agencies – Arc Worldwide, Solutions and Ecosys OOH, to create 'Publicis In-Motion'. In January 2014, Publicis acquired Law & Kenneth, an Indian advertising and digital agency. On 3 May 2022 French advertising holding company Publicis Groupe acquired Profitero, an e-commerce software company that provides analytics for brands, as marketer clients are increasingly seeking services in commerce. In September 2022 Publicis Groupe brings home Vietnam's only Effie Award in 2022 with ‘Keep Stories Alive’. On 5 June 2023, Publicis Groupe announced

750-423: The supervisory board and was succeeded as CEO by Arthur Sadoun . On 21 January 2019, Publicis announced the deal to sell two of their Latinamerican agencies, NovaDigitas and Pixeldigital to BancroftX to form a new marketing firm under the group umbrella BancroftX. On 14 April 2019, Publicis announced a $ 4.4 billion deal to acquire data marketing firm Epsilon. On 4 February 2020, Publicis Groupe India announced

780-631: The writer Ken Klippenstein obtained leaked documents from Qorvis, which show the PR company pitched a private company on a four to five minute propaganda video, which hoped to improve the reputation of its Homestead, Florida shelter for "unaccompanied alien children". As of October 2015, the main subsidiary companies of this group are: PublicisLive is a global event management and strategic communication firm founded in 1995 and has offices in Abu Dhabi, Dubai, Geneva, Istanbul, Kigali and Paris. PublicisLive

810-438: Was leaving the company. IPG disposed of 51 businesses in 2005 and 2006, primarily outside the U.S.; the company said it exited 23 "loss-making international affiliates" in 2006. In April 2007, IPG announced it had agreed to buy Reprise Media, a search engine marketing firm. In July of that same year, FCB-Ulka Advertising Private Limited, a subsidiary of IPG, was renamed DRAFTFCB+Ulka Advertising Pvt. Ltd. In July 2008, IPG formed

840-405: Was not involved in the management of the event and did not pay FCB Media to produce it. A CyberPowerPC representative stated "What they told us was completely [different?] than the way they executed it" and that they felt misled. Brandon Cooke, FCB's global chief communications officer, told Polygon "As this effort did not live up to our high standards, we decided to end this program, but hope

870-545: Was renamed Interpublic Group (IPG) and created the first marketing services management holding company with McCann-Erickson as a subsidiary. In late 1973, as clients began focusing more on international strategies, McCann-Erickson combined its domestic and international branches into a single worldwide agency under IPG. In 1997, the McCann-Erickson World Group was formed with several of IPG's different units. In December 2000, Deutsch Inc , reported by

900-640: Was reported as the largest agency buyout ever to happen in South Africa, with an unconfirmed valuation of between R1bn and R1.5bn. In December 2015, Publicis announced a new organisation with four main divisions: In addition, in January 2016, Laura Desmond became Chief Revenue Officer. Since 2016, Publicis has co-organised, with Groupe Les Echos , the annual technology conference, Viva Technology . In 2017, CEO Maurice Lévy replaced Elisabeth Badinter (Bleustein-Blanchet's daughter) as chairman of

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