118-622: Real World/Road Rules Challenge: The Inferno 3 is the 14th season of the MTV reality game show , The Challenge (at the time known as Real World/Road Rules Challenge ). The Inferno 3 marked the show's first trilogy , the third of the Inferno series, continuing on from The Inferno (8th season) and The Inferno II (10th season). Filming took place in Cape Town , South Africa , with cast members from The Real World , Road Rules and
236-428: A numeronym . For example, "i18n" abbreviates " internationalization ", a computer-science term for adapting software for worldwide use; the "18" represents the 18 letters that come between the first and the last in "internationalization". Similarly, "localization" can be abbreviated "l10n"; " multilingualization " "m17n"; and " accessibility " "a11y". In addition to the use of a specific number replacing that many letters,
354-645: A single word ("television" or "transvestite", for instance), and is in general spelled without punctuation (except in the plural). Although "PS" stands for the single English word " postscript " or the Latin postscriptum , it is often spelled with periods ("P.S.") as if parsed as Latin post scriptum instead. The slash ('/', or solidus ) is sometimes used to separate the letters in an acronym, as in "N/A" ("not applicable, not available") and "c/o" ("care of"). Inconveniently long words used frequently in related contexts can be represented according to their letter count as
472-507: A 1940 translation of a novel by the German writer Lion Feuchtwanger . It is an unsettled question in English lexicography and style guides whether it is legitimate to use the word acronym to describe forms that use initials but are not pronounced as a word. While there is plenty of evidence that acronym is used widely in this way, some sources do not acknowledge this usage, reserving
590-490: A 30-minute program of music videos called Video Jukebox , that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax , Showtime and The Movie Channel , occasionally played one or a few music videos between movies. SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference
708-593: A VJ and the Video Music Awards . At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square . Several live music performances are featured alongside interviews with artists and bands that were influential throughout the year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having
826-717: A band perform a cover song at midnight immediately following the beginning of the new year. Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While the ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. Along with VH1 , MTV broadcast
944-607: A child burning down his house after allegedly watching Beavis and Butt-head , MTV moved the show from its original 7 p.m. time slot to an 11 p.m. time slot. Also, Beavis's tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast. Some extensive edits were noted by series creator Mike Judge after compiling his Collection DVDs , saying that "some of those episodes may not even exist actually in their original form." Acronym#Pseudo-acronyms and orphan initialisms An acronym
1062-625: A different meaning. Medical literature has been struggling to control the proliferation of acronyms, including efforts by the American Academy of Dermatology. Acronyms are often taught as mnemonic devices: for example the colors of the rainbow are ROY G. BIV (red, orange, yellow, green, blue, indigo, violet). They are also used as mental checklists: in aviation GUMPS stands for gas-undercarriage-mixture-propeller-seat belts. Other mnemonic acronyms include CAN SLIM in finance, PAVPANIC in English grammar, and PEMDAS in mathematics. It
1180-461: A gender-designated player who was nominated for the Inferno out-performs his/her respective teammates on the individual challenges, that player is awarded a Life Shield, and is required to replace himself/herself with a teammate of the same gender in the Inferno. If a player who was not nominated for the Inferno in a team challenge wins a Life Shield in the ensuing individual challenge, that player has
1298-473: A high priority on showing so many acts, at the expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV's logo
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#17327717307401416-412: A lake with their puzzle pieces, before reaching the second puzzle station, which is a leopard. After the leopard puzzle station, each team must retrieve puzzle pieces by digging through a pit with a gurney at the bottom that will aid in each team carrying their respective puzzle pieces, before reaching the rhino puzzle station. The fourth puzzle station is that of an elephant. The remaining puzzle pieces for
1534-781: A medial decimal point . Particularly in British and Commonwealth English , all such punctuation marking acronyms and other capitalized abbreviations is now uncommon and considered either unnecessary or incorrect. The presence of all-capital letters is now thought sufficient to indicate the nature of the UK , the EU , and the UN . Forms such as the U.S.A. for "the United States of America " are now considered to indicate American or North American English . Even within those dialects, such punctuation
1652-523: A money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. The founders of Financial News Network , Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network, and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks, but it never got off
1770-407: A period when the letters are pronounced individually, as in " K.G.B. ", but not when pronounced as a word, as in " NATO ". The logic of this style is that the pronunciation is reflected graphically by the punctuation scheme. When a multiple-letter abbreviation is formed from a single word, periods are in general not used, although they may be common in informal usage. "TV", for example, may stand for
1888-448: A revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout
2006-436: A single word, such as NATO (as distinct from B-B-C )" but adds later "In everyday use, acronym is often applied to abbreviations that are technically initialisms, since they are pronounced as separate letters." The Chicago Manual of Style acknowledges the complexity ("Furthermore, an acronym and initialism are occasionally combined (JPEG), and the line between initialism and acronym is not always clear") but still defines
2124-588: A statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair . According to The Austin Chronicle , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on
2242-466: A target of criticism by different groups about programming choices, social issues, political correctness , sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including
2360-554: A trademark on the initials MTV , registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing. During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which
2478-515: A twentieth-century phenomenon. Linguist David Wilton in Word Myths: Debunking Linguistic Urban Legends claims that "forming words from acronyms is a distinctly twentieth- (and now twenty-first-) century phenomenon. There is only one known pre-twentieth-century [English] word with an acronymic origin and it was in vogue for only a short time in 1886. The word is colinderies or colinda , an acronym for
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#17327717307402596-453: A week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from the center of it, because obviously the people there are the kinds of people who watch MTV." The channel later expanded its beach-themed events to
2714-502: A word rather than as a sequence of letters. In this sense, NASA / ˈ n æ s ə / is an acronym but USA / j uː ɛ s ˈ eɪ / is not. The broader sense of acronym , ignoring pronunciation, is its original meaning and in common use. Dictionary and style-guide editors dispute whether the term acronym can be legitimately applied to abbreviations which are not pronounced as words, and they do not agree on acronym spacing , casing , and punctuation . The phrase that
2832-471: A word, an abbreviation is not an acronym." In contrast, some style guides do support it, whether explicitly or implicitly. The 1994 edition of Merriam-Webster's Dictionary of English Usage defends the usage on the basis of a claim that dictionaries do not make a distinction. The BuzzFeed style guide describes CBS and PBS as "acronyms ending in S". Acronymy, like retronymy , is a linguistic process that has existed throughout history but for which there
2950-677: A word. American English dictionaries such as Merriam-Webster , Dictionary.com's Random House Webster's Unabridged Dictionary and the American Heritage Dictionary as well as the British Oxford English Dictionary and the Australian Macquarie Dictionary all include a sense in their entries for acronym equating it with initialism , although The American Heritage Dictionary criticizes it with
3068-488: Is a question about how to pluralize acronyms. Often a writer will add an 's' following an apostrophe, as in "PC's". However, Kate L. Turabian 's A Manual for Writers of Research Papers, Theses, and Dissertations , writing about style in academic writings, allows for an apostrophe to form plural acronyms "only when an abbreviation contains internal periods or both capital and lowercase letters". Turabian would therefore prefer "DVDs" and "URLs" but "Ph.D.'s". The style guides of
3186-425: Is a type of abbreviation consisting of a phrase whose only pronounced elements are the initial letters or initial sounds of words inside that phrase. Acronyms are often spelled with the initial letter of each word in all caps with no punctuation . For some, an initialism or alphabetism , connotes this general meaning, and an acronym is a subset with a narrower definition: an initialism pronounced as
3304-447: Is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films. In 2010, a study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting
3422-484: Is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group , part of Paramount Media Networks , a division of Paramount Global . The channel originally aired music videos and related programming as guided by television personalities known as video jockeys , or VJs. MTV, as one of
3540-592: Is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households. MTV was launched on Saturday, August 1, 1981, at 12:01 a.m, under the ownership of the Warner - American Express Satellite Entertainment Company. On June 25, 1984, Warner Communications spun-off Nickelodeon , MTV into a new public corporation called MTV Networks . Warner would later acquire American Express' 50% stake
3658-721: Is becoming increasingly uncommon. Some style guides , such as that of the BBC , no longer require punctuation to show ellipsis ; some even proscribe it. Larry Trask , American author of The Penguin Guide to Punctuation , states categorically that, in British English , "this tiresome and unnecessary practice is now obsolete." Nevertheless, some influential style guides , many of them American , still require periods in certain instances. For example, The New York Times Manual of Style and Usage recommends following each segment with
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3776-411: Is common for grammatical contractions (e.g. don't , y'all , and ain't ) and for contractions marking unusual pronunciations (e.g. a'ight , cap'n , and fo'c'sle for "all right", "captain", and "forecastle"). By the early twentieth century, it was standard to use a full stop/period/point , especially in the cases of initialisms and acronyms. Previously, especially for Latin abbreviations , this
3894-631: Is especially important for paper media, where no search utility is available to find the first use.) It also gives students a convenient review list to memorize the important acronyms introduced in a textbook chapter. Expansion at first use and abbreviation keys originated in the print era, but they are equally useful for electronic text . While acronyms provide convenience and succinctness for specialists, they often degenerate into confusing jargon . This may be intentional, to exclude readers without domain-specific knowledge. New acronyms may also confuse when they coincide with an already existing acronym having
4012-464: Is generally said as two letters, but IPsec for Internet Protocol Security is usually pronounced as / ˌ aɪ ˈ p iː s ɛ k / or / ˈ ɪ p s ɛ k / , along with variant capitalization like "IPSEC" and "Ipsec". Pronunciation may even vary within a single speaker's vocabulary, depending on narrow contexts. As an example, the database programming language SQL is usually said as three letters, but in reference to Microsoft's implementation
4130-459: Is not uncommon for acronyms to be cited in a kind of false etymology , called a folk etymology , for a word. Such etymologies persist in popular culture but have no factual basis in historical linguistics , and are examples of language-related urban legends . For example, " cop " is commonly cited as being derived, it is presumed, from "constable on patrol", and " posh " from " port outward, starboard home ". With some of these specious expansions,
4248-415: Is traditionally pronounced like the word sequel . In writing for a broad audience, the words of an acronym are typically written out in full at its first occurrence within a given text. Expansion At First Use (EAFU) benefits readers unfamiliar with the acronym. Another text aid is an abbreviation key which lists and expands all acronyms used, a reference for readers who skipped past the first use. (This
4366-505: Is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D . MTV's rebranding was overseen by Popkern. On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk -inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that
4484-526: The Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's " Beat It " video. Prince's " Little Red Corvette " joined both videos in heavy rotation at the end of April. At the beginning of June, " Electric Avenue " by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, " She Works Hard for
4602-575: The Fresh Meat challenge competing. The teams were in the format of The Inferno II , "Good Guys" versus "Bad Asses." Contrary to the previous Inferno shows, the Lifesaver competitions have been limited to gender-only winners. The season premiered on Tuesday April 10, 2007 on MTV. There were $ 400,000 in prizes. The competition consists of a series of team and individual challenges (sometimes called "missions"), with an elimination challenge known as
4720-463: The Colonial and Indian Exposition held in London in that year." However, although acronymic words seem not to have been employed in general vocabulary before the twentieth century (as Wilton points out), the concept of their formation is treated as effortlessly understood (and evidently not novel) in an Edgar Allan Poe story of the 1830s, " How to Write a Blackwood Article ", which includes
4838-894: The Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on the Internet over MTV interrupting the reunion of Pink Floyd . In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances. Toffler acknowledged that "MTV should not have placed such
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4956-623: The Modern Language Association and American Psychological Association prohibit apostrophes from being used to pluralize acronyms regardless of periods (so "compact discs" would be "CDs" or "C.D.s"), whereas The New York Times Manual of Style and Usage requires an apostrophe when pluralizing all abbreviations regardless of periods (preferring "PC's, TV's and VCR's"). Possessive plurals that also include apostrophes for mere pluralization and periods appear especially complex: for example, "the C.D.'s' labels" (the labels of
5074-539: The Restoration witticism arranging the names of some members of Charles II 's Committee for Foreign Affairs to produce the "CABAL" ministry . OK , a term of disputed origin, dates back at least to the early nineteenth century and is now used around the world. Acronyms are used most often to abbreviate names of organizations and long or frequently referenced terms. The armed forces and government agencies frequently employ acronyms; some well-known examples from
5192-427: The "Inferno." At the end of each challenge, $ 10,000 is awarded to the winning team to be banked into the team's bank account. Odd-numbered challenges are designated as team challenges (for the exception of Episode 15), while even-numbered challenges are designated as individual challenges. At the end of team challenges, one player from each team is nominated by the opposing team for the Inferno, depending on gender. If
5310-480: The "belief" that the etymology is acronymic has clearly been tongue-in-cheek among many citers, as with "gentlemen only, ladies forbidden" for " golf ", although many other (more credulous ) people have uncritically taken it for fact. Taboo words in particular commonly have such false etymologies: " shit " from "ship/store high in transit" or "special high-intensity training" and " fuck " from "for unlawful carnal knowledge", or "fornication under consent/command of
5428-734: The $ 90,000 that they earned in the previous missions, for a grand total of $ 240,000, while the Good Guys earned $ 60,000. Instead of a Reunion special, which has aired at the end of each season, excluding the Inferno II , a Top 10 Moments special aired on July 10, 2007. All members who participated in the Final Challenge participated in the special. 34°06′56.6″S 18°56′53.2″E / 34.115722°S 18.948111°E / -34.115722; 18.948111 MTV MTV ( originally an initialism of Music Television )
5546-463: The 160-character SMS limit, and to save time, acronyms such as "GF" ("girlfriend"), "LOL" ("laughing out loud"), and "DL" ("download" or "down low") have become popular. Some prescriptivists disdain texting acronyms and abbreviations as decreasing clarity, or as failure to use "pure" or "proper" English. Others point out that languages have always continually changed , and argue that acronyms should be embraced as inevitable, or as innovation that adapts
5664-461: The 18 letters between the initial "i" and the final "n"). Authors of expository writing will sometimes capitalize or otherwise distinctively format the initials of the expansion for pedagogical emphasis (for example, writing: "the onset of Congestive Heart Failure (CHF)" or "the onset of c ongestive h eart f ailure (CHF)"). Capitalization like this, however, conflicts with the convention of English orthography, which generally reserves capitals in
5782-400: The 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where
5900-501: The American cable channels available in other countries, eventually gained a massive cult following , becoming one of the major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023 , MTV
6018-466: The British press may render it "Nato"), but uses lower case in " Unicef " (from "United Nations International Children's Emergency Fund") because it is more than four letters, and to style it in caps might look ungainly (flirting with the appearance of "shouting capitals"). While abbreviations typically exclude the initials of short function words (such as "and", "or", "of", or "to"), this is not always
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#17327717307406136-559: The Disney Channel and NBC . The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks . Hanna-Barbera created HBTV , similar to DTV in 1985 and in 1986. MTV has edited a number of music videos to remove nudity, references to drugs, sex, violence, weapons, racism, homophobia , and/or advertising. Many music videos aired on
6254-461: The Money " by Donna Summer was in heavy rotation on the channel. Herbie Hancock's " Rockit " and Lionel Richie 's " All Night Long " were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's " Unconditional Love " was in heavy rotation. When Jackson's elaborate video for " Thriller " was released late that year, raising
6372-459: The Police , Kiss , Culture Club , Billy Idol , Hall & Oates , Cyndi Lauper , Madonna , Lionel Richie , Ric Ocasek , John Mellencamp , Peter Wolf , Joe Elliott , Stevie Nicks , Rick Springfield , and Mick Jagger , interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually,
6490-564: The U.S. Navy, is "COMCRUDESPAC", which stands for "commander, cruisers destroyers Pacific"; it is also seen as "ComCruDesPac". Inventors are encouraged to anticipate the formation of acronyms by making new terms "YABA-compatible" ("yet another bloody acronym"), meaning the term's acronym can be pronounced and is not an offensive word: "When choosing a new name, be sure it is 'YABA-compatible'." Acronym use has been further popularized by text messaging on mobile phones with short message service (SMS), and instant messenger (IM). To fit messages into
6608-497: The United States are among the " alphabet agencies " (jokingly referred to as " alphabet soup ") created under the New Deal by Franklin D. Roosevelt (himself known as "FDR"). Business and industry also coin acronyms prolifically. The rapid advance of science and technology also drives the usage, as new inventions and concepts with multiword names create a demand for shorter, more pronounceable names. One representative example, from
6726-411: The acronym may use normal case rules, e.g. it would appear generally in lower case, but with an initial capital when starting a sentence or when in a title. Once knowledge of the words underlying such an acronym has faded from common recall, the acronym may be termed an anacronym . Examples of anacronyms are the words " scuba ", " radar ", and " laser ". The word "an acro nym" should not be confused with
6844-545: The acronym stands for is called its expansion . The meaning of an acronym includes both its expansion and the meaning of its expansion. The word acronym is formed from the Greek roots akro- , meaning 'height, summit, or tip', and -nym , 'name'. This neoclassical compound appears to have originated in German , with attestations for the German form Akronym appearing as early as 1921. Citations in English date to
6962-590: The adoption of acronyms was modern warfare, with its many highly technical terms. While there is no recorded use of military acronyms dating from the American Civil War (acronyms such as "ANV" for " Army of Northern Virginia " post-date the war itself), they became somewhat common in World War I , and by World War II they were widespread even in the slang of soldiers, who referred to themselves as G.I.s . The widespread, frequent use of acronyms across
7080-497: The all Prince theme on the channel back in the 90s. A few markets also launched music-only channels including Las Vegas' KRLR-TV (now KSNV ), which debuted in the summer of 1984 and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. Shortly after TBS began Night Tracks , NBC launched a music video program called Friday Night Videos , which
7198-506: The apostrophe should be reserved for the possessive ("the TV's antenna"). In some languages, the convention of doubling the letters in the acronym is used to indicate plural words: for example, the Spanish EE.UU. , for Estados Unidos ('United States'). This old convention is still sometimes followed for a limited number of English abbreviations, such as SS. for Saints , pp. for
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#17327717307407316-401: The artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this,
7434-448: The audience is going." Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records , Walter Yetnikoff , denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's " Billie Jean " video without pressure from CBS,
7552-558: The bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV. Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism , saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV." HBO also had
7670-417: The beach house location each summer. MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week , a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week , a week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be
7788-1163: The case. Sometimes function words are included to make a pronounceable acronym, such as CORE ( Congress of Racial Equality ). Sometimes the letters representing these words are written in lower case, such as in the cases of "TfL" (" Transport for London ") and LotR ( The Lord of the Rings ); this usually occurs when the acronym represents a multi-word proper noun. Numbers (both cardinal and ordinal ) in names are often represented by digits rather than initial letters, as in "4GL" (" fourth generation language ") or "G77" (" Group of 77 "). Large numbers may use metric prefixes , as with " Y2K " for "Year 2000". Exceptions using initials for numbers include " TLA " ("three-letter acronym/abbreviation") and "GoF" (" Gang of Four "). Abbreviations using numbers for other purposes include repetitions, such as " A2DP " ("Advanced Audio Distribution Profile"), " W3C " ("World Wide Web Consortium"), and T3 ( Trends, Tips & Tools for Everyday Living ); pronunciation, such as " B2B " ("business to business"); and numeronyms , such as "i18n" ("internationalization"; "18" represents
7906-649: The channel were either censored, moved to late-night rotation, or banned entirely from the channel. In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism . As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as " Jesus Christ Pose " by Soundgarden in 1991 and " Megalomaniac " by Incubus in 2004; however,
8024-410: The channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of
8142-413: The compact discs). In some instances, however, an apostrophe may increase clarity: for example, if the final letter of an abbreviation is "S", as in "SOS's" (although abbreviations ending with S can also take "-es", e.g. "SOSes"), or when pluralizing an abbreviation that has periods. A particularly rich source of options arises when the plural of an acronym would normally be indicated in a word other than
8260-564: The contrived acronym "P.R.E.T.T.Y.B.L.U.E.B.A.T.C.H." The use of Latin and Neo-Latin terms in vernaculars has been pan-European and pre-dates modern English. Some examples of acronyms in this class are: The earliest example of a word derived from an acronym listed by the OED is "abjud" (now " abjad "), formed from the original first four letters of the Arabic alphabet in the late eighteenth century. Some acrostics pre-date this, however, such as
8378-468: The controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a " no appropriation policy " that forbid her from wearing her hair in cornrows in an episode of Mary + Jane . She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'" Magyar Televízió , Hungary's public broadcaster who has
8496-438: The dictionary entries and style guide recommendations regarding the term acronym through the twentieth century did not explicitly acknowledge or support the expansive sense. The Merriam–Webster's Dictionary of English Usage from 1994 is one of the earliest publications to advocate for the expansive sense, and all the major dictionary editions that include a sense of acronym equating it with initialism were first published in
8614-491: The early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating a consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming. Starting with
8732-664: The exclusive sense for acronym and its earliest citation was from 1943. In early December 2010, Duke University researcher Stephen Goranson published a citation for acronym to the American Dialect Society e-mail discussion list which refers to PGN being pronounced "pee-gee-enn", antedating English language usage of the word to 1940. Linguist Ben Zimmer then mentioned this citation in his December 16, 2010 " On Language " column about acronyms in The New York Times Magazine . By 2011,
8850-472: The final checkpoint — a lion puzzle station — are hanging overhead in a net, and players from each team must stay within a designated safe zone in order to untie the knots, which will release the pieces. After each team solves their final puzzle, they will no longer be required to carry any puzzle pieces to the finish line. In the end, the Bad Asses emerged victorious, winning an additional $ 150,000 on top of
8968-763: The final word if spelled out in full. A classic example is "Member of Parliament", which in plural is "Members of Parliament". It is possible then to abbreviate this as "M's P", which was fairly common in mid-twentieth-century Australian news writing (or similar ), and used by former Australian Prime Minister Ben Chifley . This usage is less common than forms with "s" at the end, such as "MPs", and may appear dated or pedantic. In common usage, therefore, "weapons of mass destruction" becomes "WMDs", "prisoners of war" becomes "POWs", and "runs batted in" becomes "RBIs". Abbreviations that come from single, rather than multiple, words – such as "TV" ("television") – are usually pluralized without apostrophes ("two TVs"); most writers feel that
9086-405: The first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day. MTV refused other black artists' videos, such as Rick James ' " Super Freak ", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to
9204-458: The first landing on the Moon (with still images acquired directly from NASA ), which was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures . The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle
9322-464: The first letter of acronyms, reserving all-caps styling for initialisms, writing the pronounced acronyms "Nato" and "Aids" in mixed case, but the initialisms "USA" and "FBI" in all caps. For example, this is the style used in The Guardian , and BBC News typically edits to this style (though its official style guide, dating from 2003, still recommends all-caps ). The logic of this style is that
9440-515: The following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom . As MTV expanded, music videos and VJ-guided programming were no longer the centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults . In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks. MTV
9558-418: The game. The final challenge revolved around the idea of "The Big Five" , which is a reference to the top five animals for hunting in the region. Contestant had to carry square tile puzzle pieces throughout the entire mission, accumulating more pieces along the way to complete bigger puzzles, each being a picture of an animal. The first puzzle is that of a water buffalo, after which each team has to swim across
9676-726: The ground. Shortly after its launch, the Disney Channel aired a program called DTV , a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound ) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on
9794-435: The king". In English, abbreviations have previously been marked by a wide variety of punctuation . Obsolete forms include using an overbar or colon to show the ellipsis of letters following the initial part. The forward slash is still common in many dialects for some fixed expressions—such as in w/ for "with" or A/C for " air conditioning "—while only infrequently being used to abbreviate new terms. The apostrophe
9912-500: The label "usage problem". However, many English language dictionaries, such as the Collins COBUILD Advanced Dictionary , Cambridge Advanced Learner's Dictionary , Macmillan Dictionary , Longman Dictionary of Contemporary English , New Oxford American Dictionary , Webster's New World Dictionary , and Lexico from Oxford University Press do not acknowledge such a sense. Most of
10030-836: The language to changing circumstances. In this view, the modern practice is just the "proper" English of the current generation of speakers, much like the earlier abbreviation of corporation names on ticker tape or newspapers. Exact pronunciation of "word acronyms" (those pronounced as words rather than sounded out as individual letters) often vary by speaker population. These may be regional, occupational, or generational differences, or simply personal preference. For instance, there have been decades of online debate about how to pronounce GIF ( / ɡ ɪ f / or / dʒ ɪ f / ) and BIOS ( / ˈ b aɪ oʊ s / , / ˈ b aɪ oʊ z / , or / ˈ b aɪ ɒ s / ). Similarly, some letter-by-letter initialisms may become word acronyms over time, especially in combining forms: IP for Internet Protocol
10148-486: The lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever. In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It was later consolidated into MTV Entertainment Studios In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984,
10266-466: The more general "x" can be used to replace an unspecified number of letters. Examples include "Crxn" for "crystallization" and the series familiar to physicians for history , diagnosis , and treatment ("hx", "dx", "tx"). Terms relating to a command structure may also sometimes use this formatting, for example gold, silver, and bronze levels of command in UK policing being referred to as Gx, Sx, and Bx. There
10384-412: The network executives imposed a lifetime ban. Billy Idol 's music video for the song " Cradle of Love " originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards , Clay was in attendance where he confirmed that the channel lifted the ban. In the wake of controversy that involved
10502-412: The option as to whether or not to replace himself/herself in the Inferno with a teammate of the same gender. Each Inferno alternates between male and female. The winning players from the Inferno rejoin their respective teams and stay in the game for a chance at a share of $ 150,000, coupled with the accumulated money earned from the team and individual challenges, while the losing players is eliminated from
10620-729: The plural of 'pages', or mss. for manuscripts . The most common capitalization scheme seen with acronyms is all-uppercase ( all caps ). Small caps are sometimes used to make the run of capital letters seem less jarring to the reader. For example, the style of some American publications, including the Atlantic Monthly and USA Today , is to use small caps for acronyms longer than three letters; thus "U.S." and " FDR " in normal caps, but " nato " in small caps. The acronyms " AD " and " BC " are often smallcapped as well, as in: "From 4004 bc to ad 525 ". Where an acronym has linguistically taken on an identity as regular word,
10738-407: The premiere of the short-lived program FNMTV: Friday Night MTV in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely
10856-483: The pronunciation is reflected graphically by the capitalization scheme. However, it conflicts with conventional English usage of first-letter upper-casing as a marker of proper names in many cases; e.g. AIDS stands for acquired immuno-deficiency syndrome which is not a proper name, while Aids is in the style of one. Some style manuals also base the letters' case on their number. The New York Times , for example, keeps "NATO" in all capitals (while several guides in
10974-685: The publication of the 3rd edition of the Oxford English Dictionary added the expansive sense to its entry for acronym and included the 1940 citation. As the Oxford English Dictionary structures the senses in order of chronological development, it now gives the "initialism" sense first. English language usage and style guides which have entries for acronym generally criticize the usage that refers to forms that are not pronounceable words. Fowler's Dictionary of Modern English Usage says that acronym "denotes abbreviations formed from initial letters of other words and pronounced as
11092-933: The punk band the Dead Kennedys , whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist , just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s. During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson , Prince , Eddy Grant , Tina Turner , Donna Summer , Joan Armatrading , Musical Youth , The Specials , The Selecter , Grace Jones , John Butcher and Herbie Hancock . Mikey Craig of Culture Club , Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also
11210-480: The rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". Vice has suggested that
11328-485: The research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV." The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV
11446-501: The rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them. In celebrating
11564-413: The same as the original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It
11682-470: The sides of railroad cars (e.g., "Richmond, Fredericksburg and Potomac Railroad" → "RF&P"); on the sides of barrels and crates; and on ticker tape and newspaper stock listings (e.g. American Telephone and Telegraph Company → AT&T). Some well-known commercial examples dating from the 1890s through 1920s include " Nabisco " ("National Biscuit Company"), " Esso " (from "S.O.", from " Standard Oil "), and " Sunoco " ("Sun Oil Company"). Another field for
11800-541: The slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song " Money for Nothing ", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm , and became the basis of the music used in the MTV Entertainment Studios production logo . The channel has been
11918-425: The slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. On February 5, 2021, MTV began to use
12036-527: The summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California , Summer Share , Isle of MTV , SoCal Summer , Summer in the Keys , and Shore Thing . MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from
12154-674: The tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon, took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force. All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel. The campaign featured popular artists and celebrities, including Pete Townshend , Pat Benatar , Adam Ant , David Bowie ,
12272-476: The term acronym only for forms pronounced as a word, and using initialism or abbreviation for those that are not. Some sources acknowledge the usage, but vary in whether they criticize or forbid it, allow it without comment, or explicitly advocate it. Some mainstream English dictionaries from across the English-speaking world affirm a sense of acronym which does not require being pronounced as
12390-502: The terms as mutually exclusive. Other guides outright deny any legitimacy to the usage: Bryson's Dictionary of Troublesome Words says "Abbreviations that are not pronounced as words (IBM, ABC, NFL) are not acronyms; they are just abbreviations." Garner's Modern American Usage says "An acronym is made from the first letters or parts of a compound term. It's read or spoken as a single word, not letter by letter." The New York Times Manual of Style and Usage says "Unless pronounced as
12508-488: The time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where the "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. MTV launched on August 1, 1981, with an extended network ID featuring
12626-570: The twenty-first century. The trend among dictionary editors appears to be towards including a sense defining acronym as initialism : the Merriam-Webster's Collegiate Dictionary added such a sense in its 11th edition in 2003, and both the Oxford English Dictionary and The American Heritage Dictionary added such senses in their 2011 editions. The 1989 edition of the Oxford English Dictionary only included
12744-536: The whole range of linguistic registers is relatively new in most languages, becoming increasingly evident since the mid-twentieth century. As literacy spread and technology produced a constant stream of new and complex terms, abbreviations became increasingly convenient. The Oxford English Dictionary ( OED ) records the first printed use of the word initialism as occurring in 1899, but it did not come into general use until 1965, well after acronym had become common. In English, acronyms pronounced as words may be
12862-425: The word " an achro nym ", which is a type of misnomer. Words derived from an acronym by affixing are typically expressed in mixed case, so the root acronym is clear. For example, "pre-WWII politics", "post-NATO world", " DNase ". In some cases a derived acronym may also be expressed in mixed case. For example, " messenger RNA " and " transfer RNA " become "mRNA" and "tRNA". Some publications choose to capitalize only
12980-499: Was completed in time for the 2021 MTV Video Music Awards. The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan " I Want My Maypo !" that Lois adapted unsuccessfully from the original created by animator John Hubley . Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said
13098-487: Was considered network television's answer to MTV. Later renamed simply Friday Night , the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks , was far less successful, lasting only a year. TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as
13216-419: Was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under the guidance of original creative director Fred Seibert . The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at
13334-511: Was done with a full space between every full word (e.g. A. D. , i. e. , and e. g. for " Anno Domini ", " id est ", and " exempli gratia "). This even included punctuation after both Roman and Arabic numerals to indicate their use in place of the full names of each number (e.g. LII. or 52. in place of "fifty-two" and "1/4." or "1./4." to indicate "one-fourth"). Both conventions have fallen out of common use in all dialects of English, except in places where an Arabic decimal includes
13452-449: Was little to no naming , conscious attention, or systematic analysis until relatively recent times. Like retronymy, it became much more common in the twentieth century than it had formerly been. Ancient examples of acronymy (before the term "acronym" was invented) include the following: During the mid- to late nineteenth century, acronyms became a trend among American and European businessmen: abbreviating corporation names, such as on
13570-401: Was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed
13688-530: Was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster . The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert. From the late 1990s to
13806-546: Was punctuated by a live performance by Madonna of " Like a Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. As of 2012 , the Video Music Awards were MTV's most watched annual event. MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida , for
13924-419: Was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992. Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983 featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like
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