A soap opera , daytime drama , or soap for short, is typically a long-running radio or television serial , frequently characterized by melodrama , ensemble casts , and sentimentality . The term "soap opera" originated from radio dramas originally being sponsored by soap manufacturers. The term was preceded by " horse opera ", a derogatory term for low-budget Westerns.
157-561: Irna Phillips (July 1, 1901 – December 23, 1973) was an American scriptwriter, screenwriter, casting agent and actress. She is best remembered for pioneering a format of the daytime soap opera in the United States geared specifically toward women. Phillips created, produced, and wrote several radio and television daytime serials throughout her career, including Guiding Light , As the World Turns , and Another World . She
314-509: A 16:9 widescreen presentation, CBS and The CW were the only remaining networks that framed their promotions and on-screen graphical elements for a 4:3 presentation, though with CBS Sports' de facto 16:9 conversion with Super Bowl 50 and their new graphical presentation designed for 16:9 framing, in practice, most CBS affiliates ask pay-TV providers to pass down a 16:9 widescreen presentation by default over their standard definition channels. This continued for CBS until September 24, 2018, when
471-443: A "soap opera", it doesn't need to be long-running. , but some authors define the word in a way that excludes short-running serial dramas from their definition of "soap opera". BBC Radio 's The Archers , first broadcast in 1950, is the world's longest-running radio soap opera. The longest-running existing television soap is Coronation Street , which was first broadcast on ITV in 1960. According to Albert Moran, one of
628-611: A 40-year-plus run, were cancelled in 2011. All My Children aired its network finale in September 2011, with One Life to Live following suit in January 2012. Both All My Children and One Life to Live were briefly revived online in 2013, before being cancelled again that same year. In 2019, production of Days of Our Lives was put on "indefinite hiatus" and all of the cast's contracts were terminated, raising concerns within soap publications that cancellation would ensue, though
785-592: A 72-year run (including radio). As the World Turns aired its final episode on September 17, 2010, after a 54-year run. As the World Turns was the last of 20 soap operas produced by Procter & Gamble, the soap and consumer goods company from which the genre got its name. As the World Turns and Guiding Light were also among the last of the soaps that originated from New York City. All My Children , another New York–based soap, moved its production out to Los Angeles in an effort to reduce costs and raise sagging ratings; however, both it and One Life to Live , each with
942-413: A commercial broadcast network, since most primetime classical music specials were relegated to PBS and A&E by this time. The program was a concert commemorating the re-opening of Carnegie Hall after its complete renovation. A range of artists were featured, from classical conductor Leonard Bernstein to popular music singer Frank Sinatra . To compete with NBC, which produced the televised version of
1099-655: A daughter, Katherine Louise Phillips. After working as a staff writer on a daytime talk show, Phillips created the serial Painted Dreams , which aired daily except Sundays on local Chicago station WGN . Phillips wrote every episode of the series in addition being a starring cast member as the characters Mother Moynihan and Sue Morton. Mother Moynihan was a widowed matriarch of a large Irish-American family. Phillips based Mother Moynihan's struggles on her own mother's obstacles. After creating, producing and starring in Painted Dreams , Phillips became credited with innovating
1256-465: A daytime serial format for radio geared toward women. Later known as “Queen of the Soaps”, she introduced techniques such as the organ bridge to give a smooth flow between scenes and the cliff-hanger ending to each episode. Phillips endured much disapproval for her writing, especially from sponsors like Procter & Gamble . The radio business during the 1930s was heavily male-dominated, and as result, it
1413-400: A dead body, but hey, even if you do, he or she can always come back to play the evil identical twin. Marlena Laird in 1992, during her time as a line producer and director for General Hospital . Romance , secret relationships, extramarital affairs, and genuine hate have been the basis for many soap opera storylines. In US daytime serials, the most popular soap opera characters, and
1570-463: A fixture of American daytime television in the early 1950s, joined by game shows , sitcom reruns and talk shows. In 1988, H. Wesley Kenney , who at the time served as the executive producer of General Hospital , said to The New York Times : I think people like stories that continue so they can relate to these people. They become like a family, and the viewer becomes emotionally involved. There seem to be two attitudes by viewers. One, that
1727-511: A funeral. Once Tylo reprised her character in 2005, a retcon explained that Taylor had actually gone into a coma. Stunts and complex physical action are largely absent, especially from daytime serials. Such story events often take place off-screen and are referred to in dialogue instead of being shown. This is because stunts or action scenes are difficult to adequately depict without complex movements, multiple takes, and post-production editing. When episodes were broadcast live, post-production work
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#17328008046391884-534: A half-hour break for local news and features the game shows The Price Is Right and Let's Make a Deal , soap operas The Young and the Restless and The Bold and the Beautiful , and talk show The Talk . CBS News programming includes CBS Mornings from 7:00 a.m. to 9:00 a.m. weekdays and CBS Saturday Morning in the same period on Saturdays; nightly editions of CBS Evening News ;
2041-588: A little-known German-American filmed production in 1965 (which was subsequently repeated three times and starred Edward Villella , Patricia McBride and Melissa Hayden ), and beginning in 1977, the Mikhail Baryshnikov staging of the ballet, starring the Russian dancer along with Gelsey Kirkland – a version that would become a television classic, and remains so today (the broadcast of this production later moved to PBS). In April 1986, CBS presented
2198-432: A married couple whose onscreen and real-life romance was widely covered by both the soap opera magazines and the mainstream press at large. The first program generally considered to be a "soap opera" or daytime serial by scholars of the genre is Painted Dreams , which premiered on WGN radio Chicago, on October 20, 1930. It was regularly broadcast in a daytime time slot, where most listeners would be housewives; thus,
2355-453: A mere two months later by popular demand, this time on videotape, rather than live. In later years, the program was shown as a standalone special on PBS ; the current DVD of the telecast omits the commentary by Charles Kuralt but includes additional selections not heard on the CBS telecast. In 1986, CBS telecast Carnegie Hall: The Grand Reopening in primetime, in what was then a rare move for
2512-558: A new television special. Under the agreement, CBS would videotape Presley's concerts during the summer of 1977; the special was filmed during Presley's final tour at stops in Omaha, Nebraska (on June 19) and Rapid City, South Dakota (on June 21 of that year). CBS aired the special, Elvis in Concert , on October 3, 1977, nearly two months after Presley died in his Graceland mansion on August 16. Since its inception in 1978, CBS has been
2669-527: A number of soap actors were also accomplished stage actors who performed live theater during breaks from their soap roles. In the 1960s and 1970s, new serials such as General Hospital , Days of our Lives , and The Young and the Restless were produced in Los Angeles . Their success made the West Coast a viable alternative to New York-produced soap operas, which were becoming more costly to perform. By
2826-425: A particular place, or focus on a large extended family. The storylines follow the day-to-day activities and personal relationships of these characters. "Soap narratives, like those of film melodramas, are marked by what Steve Neale has described as 'chance happenings, coincidences, missed meetings, sudden conversions, last-minute rescues and revelations, deus ex machina endings.'" These elements may be found across
2983-698: A primary feed CBS affiliate has not yet upgraded their transmission equipment to allow content to be presented in HD. A small number of CBS stations and affiliates are also currently broadcasting at 1080p via an ATSC 3.0 multiplex station to simulcast a station's programming such as WNCN through WRDC in Durham, North Carolina , WTVF through WUXP-TV in Nashville , and KLAS-TV through KVCW in Las Vegas , Nevada . CBS began its conversion to high definition with
3140-525: A radio drama in January 1937 and subsequently transferred to television in June 1952. With the exception of several years in the late 1940s, during which creator Irna Phillips was involved in a dispute with Procter & Gamble , Guiding Light was heard or seen nearly every weekday from 1937 to 2009, making it the longest story ever told in a broadcast medium. Originally serials were broadcast as 15-minute installments each weekday in daytime slots. In 1956, As
3297-430: A separate company in 1971. In 1974, CBS dropped its original full name and became known simply as CBS, Inc. The Westinghouse Electric Corporation acquired the network in 1994, renaming its legal name to the current CBS Broadcasting Inc. two years later, and in 1997 adopted the name of the company it had acquired to become CBS Corporation . In 1999, CBS came under the control of the original incarnation of Viacom , which
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#17328008046393454-510: A series of daily prime time soaps from 2006 to 2007, which aired on newly created sister network MyNetworkTV , but the experiment was largely a failure after disappointing ratings). Due to the masses of episodes produced for a series, release of soap operas to DVD (a popular venue for distribution of current and vintage television series) is considered impractical. With the exception of occasional specials, daytime soap operas are notable by their absence from DVD release schedules (an exception being
3611-468: A short time from 1979 to 1980). More than half of the serials had expanded to one-hour episodes by 1980. As of 2012, three of the four U.S. serials air one-hour episodes each weekday; only The Bold and the Beautiful airs 30-minute episodes. Soap operas were originally broadcast live from the studio, creating what many at the time regarded as a feeling similar to that of a stage play. As nearly all soap operas were originated at that time from New York City ,
3768-484: A single missing episode) was rerun on the Sci-Fi Channel in the 1990s. After The Edge of Night 's 1984 cancellation, reruns of the show's final five years were shown late nights on USA Network from 1985 to 1989. On January 20, 2000, a digital cable and satellite network dedicated to the genre, Soapnet , began re-airing soaps that originally aired on ABC, NBC and CBS. Newer broadcast networks since
3925-509: A slightly abbreviated version of Horowitz in Moscow , a live piano recital by pianist Vladimir Horowitz , which marked his return to Russia after over 60 years. The recital was televised as an episode of CBS News Sunday Morning (televised at 9:00 a.m. Eastern Time in the U.S., as the recital was performed simultaneously at 4:00 p.m. in Russia). It was so successful that CBS repeated it
4082-462: A soap opera will generally switch between several concurrent narrative threads that may at times interconnect and affect one another or may run entirely independent to each other. Episodes may feature some of the show's storylines, but not always all of them. Especially in daytime serials and those that are broadcast each weekday, there is some rotation of both storyline and actors so any given storyline or actor will appear in some but usually not all of
4239-464: A sports anthology series that fills certain weekend afternoon time slots before (or in some cases, in place of) a major sporting event. CBS' daytime schedule is the longest among the major networks at 4 + 1 ⁄ 2 hours. It is the home of the long-running game show The Price Is Right , which began production in 1972 and is the longest continuously running daytime game show on network television. After being hosted by Bob Barker for 35 years,
4396-475: A stillborn child at age 19, she found spiritual comfort listening to sermons by a preacher of a church centered on the brotherhood of man. It was these sermons that formed the nucleus of the creation of The Guiding Light . From 1937 to 1946, the series was broadcast from Chicago on the NBC radio network. The show was cancelled by NBC twice; once in 1939, and once in 1946. After the first time on October 13, 1939, it
4553-511: A subchannel of a co-owned/co-managed full-power television station. CBS also maintains a sizeable number of subchannel-only affiliations, the majority of which are with stations in cities located outside of the 50 largest Nielsen-designated markets; the largest CBS subchannel affiliate by market size is KOGG in Wailuku, Hawaii , which serves as a repeater of Honolulu affiliate KGMB (the sister station of KOGG parent KHNL). Nexstar Media Group
4710-439: A syndicated Saturday morning block exclusive to ABC stations and later produced a block for CBS' sister network The CW that received its debut the following year, to launch a new Saturday morning block featuring live-action reality-based lifestyle, wildlife, and sports series. The Litton-produced CBS Dream Team block, aimed at teenagers 13 to 16 years old, began broadcasting on September 28, 2013, replacing Cookie Jar TV. The block
4867-653: A three-year agreement with DIC Entertainment , which was acquired later that year by the Cookie Jar Group , to program the Saturday morning time slot as part of a deal that included distribution of select tape-delayed Formula One auto races. The KOL Secret Slumber Party on CBS replaced Nick Jr. on CBS that September, with the inaugural lineup featuring two new first-run live-action programs, one animated series that originally aired in syndication in 2005, and three shows produced before 2006. In mid-2007, KOL,
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5024-401: A week's worth of episodes. Soap operas rarely conclude all their storylines at the same time. When one storyline ends, there are several other story threads at differing stages of development . Soap opera episodes typically end on some sort of cliffhanger , and the season finale (if a soap incorporates a break between seasons) ends in the same way, only to be resolved when the show returns for
5181-533: A white man. CBS and Twentieth Century-Fox Television were co- producers of the show. All 1,430 episodes of Love Is a Many Splendored Thing were recorded on videotape at CBS Broadcast Center Studio 41 in New York. Phillips was the unofficial story editor for A World Apart , an ABC soap opera that was created by her daughter, Katherine. One of the main characters was a soap opera writer who lived in Chicago and
5338-524: Is also provided most weekend afternoons. Due to the unpredictable length of sporting events, CBS occasionally delays scheduled primetime programs to allow the programs to air in their entirety, a practice most commonly seen with the NFL on CBS . In addition to rights to sports events from major sports organizations such as the NFL , PGA , and NCAA , CBS broadcasts the CBS Sports Spectacular ,
5495-644: Is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount Global and is one of the company's three flagship subsidiaries, along with namesake Paramount Pictures and MTV . Headquartered at the CBS Building in New York City and being part of the " Big Three " television networks, CBS has major production facilities and operations at
5652-533: Is listed in the Guinness Book of World Records as the actor with the longest uninterrupted performance in a single role. A number of performers played roles for 20 years or longer, occasionally on more than one show. Rachel Ames played Audrey Hardy on both General Hospital and Port Charles from 1964 until 2007, and returned in 2009. Susan Lucci played Erica Kane in All My Children from
5809-561: Is not scheduled or because of last-minute deferrals of scheduled episodes to the following day because of breaking news coverage. ( Temporary production stoppages caused by the COVID-19 pandemic similarly resulted in CBS and ABC airing older reruns of The Young and the Restless , The Bold and the Beautiful and General Hospital during the Spring and Summer of 2020 in order to ration first-run episodes and, eventually, to fill airtime after
5966-473: Is not uncommon for a single character to be played by multiple actors. The key character of Mike Karr on The Edge of Night was played by three actors. Conversely, several actors have remained playing the same character for many years, or decades even. Helen Wagner played Hughes family matriarch Nancy Hughes on American soap As the World Turns from its April 2, 1956, debut through her death in May 2010. She
6123-436: Is served by Boston O&O WBZ-TV and Burlington, Vermont , affiliate WCAX-TV ). CBS maintains affiliations with low-power stations (broadcasting either in analog or digital) in a few markets, such as Harrisonburg, Virginia ( WSVF-CD ), Palm Springs, California ( KPSP-CD ), and Parkersburg, West Virginia ( WIYE-LD ). In some markets, including both of those mentioned, these stations also maintain digital simulcasts on
6280-583: Is shared with its U.S. counterpart, whilst the Australian version also features numerous full seasons of local Network 10 shows, all commercial-free. It was announced in September 2020 that the service would be rebranded as Paramount+ in early 2021, and would feature content from the wider ViacomCBS library following the re-merger between CBS and Viacom. The name was also extended to international markets and services such as 10 All Access. The rebrand to Paramount+ took place on March 4, 2021. CBS' master feed
6437-468: Is the largest operator of CBS stations by numerical total, owning 49 CBS affiliates (counting satellites); Tegna Media is the largest operator of CBS stations in terms of overall market reach, owning 15 CBS-affiliated stations (including affiliates in the larger markets in Houston , Tampa and Washington, D.C. ) that reach 8.9% of the country. CBS provides video-on-demand access for delayed viewing of
Irna Phillips - Misplaced Pages Continue
6594-415: Is transmitted in 1080i high definition , the native resolution format for CBS Corporation's television properties. However, seven of its affiliates transmit the network's programming in 720p HD, while seven others carry the network feed in 480i standard definition either due to technical considerations for affiliates of other major networks that carry CBS programming on a digital subchannel or because
6751-747: The CBS Broadcast Center and the headquarters of owner Paramount at One Astor Plaza (both also in that city) and Television City and the CBS Studio Center in Los Angeles. It is sometimes referred to as the Eye Network , after the company's trademark symbol of an eye (which has been in use since October 20, 1951), and also the Tiffany Network , which alludes to the perceived high quality of its programming during
6908-552: The Mary Martin Broadway production of Peter Pan , CBS responded with a musical production of Cinderella , with music by Richard Rodgers and lyrics by Oscar Hammerstein II . Based upon the classic Charles Perrault fairy tale , it is the only Rodgers and Hammerstein musical to have been written for television. It was originally broadcast live in color on CBS on March 31, 1957, as a vehicle for Julie Andrews , who played
7065-483: The Pillsbury Bake-Off , an annual national cooking contest, was broadcast on CBS as a special. Hosts for the broadcast included Arthur Godfrey , Art Linkletter , Bob Barker , Gary Collins , Willard Scott (although under contract with CBS' rival NBC), and Alex Trebek . The Miss USA beauty pageant aired on CBS from 1963 to 2002, during a large portion of that period, the telecast was often emceed by
7222-403: The 1940s to 1951, consisted of an oval spotlight which shone on the block letters "CBS". The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign and a Shaker drawing. While the logo is commonly attributed to Golden, some design work may have been done by CBS staff designer Georg Olden , one of the first African-Americans to attract some attention in
7379-547: The 1970s, became one of the first older women on the American serials to enter the workforce. Guiding Light dealt with Bert Bauer ( Charita Bauer ) and her alcoholic husband Bill, and their endless marital troubles. When Bert's status shifted to caring mother and town matriarch, her children's marital troubles were showcased. Search for Tomorrow mostly told its story through the eyes of Joanne Gardner ( Mary Stuart ). Even when stories revolved around other characters, Joanne
7536-411: The 1970s, was used for the title logo). The word "SPECIAL", in all caps and repeated multiple times in multiple colors, slowly zoomed out from the frame in a spinning counterclockwise motion against a black background, and rapidly zoomed back into frame as a single word, in white, at the end; the sequence was accompanied by a jazzy though majestic up-tempo fanfare with dramatic horns and percussion (which
7693-490: The 1980s. The "Reach for the Stars" campaign used during the 1981–82 season features a space theme to capitalize on both CBS's stellar improvement in the ratings and the historic launch of the space shuttle Columbia . 1982's "Great Moments" juxtaposed scenes from classic CBS programs such as I Love Lucy with scenes from the network's then-current classics such as Dallas and M*A*S*H . From 1983 to 1986, CBS (by now firmly atop
7850-455: The 1990s and 2000s incorporated supernatural and science fiction elements into their storylines in an attempt to boost their ratings. One of the main characters on the earlier soap opera Dark Shadows was Barnabas Collins , a vampire, and One Life to Live featured an angel named Virgil. Both shows featured characters who traveled to and from the past. In 1995, Days of our Lives featured a storyline in which fan favorite character Marlena Evans
8007-472: The 2010–11 season, while ABC was broadcasting its entire schedule in HD by the 2011–12 midseason). All of the network's programming has been presented in full HD since then (except for certain holiday specials produced before 2005 – such as the Rankin-Bass specials – which continue to be presented in 4:3 SD, although some have been remastered for HD broadcast). On September 1, 2016, when ABC converted to
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#17328008046398164-606: The Columbia Phonograph Company, parent of Columbia Records ' record label, invested in the network, resulting in its rebranding as the Columbia Phonographic Broadcasting System ( CPBS ). In early 1928, Judson and Columbia sold the network to Isaac and Leon Levy, two brothers who owned WCAU , the network's Philadelphia affiliate, as well as their partner Jerome Louchheim. They installed William S. Paley, an in-law of
8321-586: The Cosby Kids , Jim Henson's Muppet Babies , Garfield and Friends , and Teenage Mutant Ninja Turtles . In 1997, CBS premiered Wheel 2000 , a children's version of the syndicated game show Wheel of Fortune which aired simultaneously on the Game Show Network . In September 1998, CBS began contracting the time out to other companies to provide programming and material for its Saturday morning schedule. The first of these outsourced blocks
8478-577: The Dome ) and Netflix . Notably, however, CBS is the only major broadcast network that does not provide recent episodes of its programming on Hulu (sister network The CW does offer its programming on the streaming service, albeit on a one-week delay after becoming available on the network's website on Hulu's free service, with users of its subscription service being granted access to newer episodes of CW series eight hours after their initial broadcast), due to concerns over cannibalizing viewership of some of
8635-534: The Grenadines . The network has a national reach of 95.96% of all households in the United States (or 299,861,665 Americans with at least one television set). Currently, New Jersey , New Hampshire and Delaware are the only U.S. states where CBS does not have a locally licensed affiliate (New Jersey is served by New York City O&O WCBS-TV and Philadelphia O&O KYW-TV; Delaware is served by KYW and Salisbury, Maryland , affiliate WBOC-TV ; and New Hampshire
8792-662: The Levys, as president of the network. With the Columbia record label out of ownership, Paley rebranded the network as the Columbia Broadcasting System . By September 1928, Paley became the network's majority owner with 51 percent of the business. Paramount Pictures then acquired the other 49 percent of CBS in 1929, but the Great Depression eventually forced the studio to sell its shares back to
8949-542: The Miss USA, Miss Universe and Miss Teen USA pageants and moving them to that network as part of an initial five-year contract, which began in 2003 and ended in 2015 after 12 years amid Trump's controversial remarks about Mexican immigrants during the launch of his 2016 campaign for the Republican presidential nomination . On June 1, 1977, it was announced that Elvis Presley had signed a deal with CBS to appear in
9106-436: The Restless became the first daytime soap opera to broadcast in HD on June 27, 2001. CBS' 14-year conversion to an entirely high-definition schedule ended in 2014, with Big Brother and Let's Make a Deal becoming the final two series to convert from 4:3 standard definition to HD (in contrast, NBC, Fox, and The CW were already airing their entire programming schedules – outside of Saturday mornings – in high definition by
9263-735: The Snowman are the only two pre-1990 animated specials remaining on CBS; the broadcast rights to the Charlie Brown specials are now held by Apple, The Grinch rights by NBC, and the rights to the Garfield specials by Boomerang . All of these animated specials, from 1973 to 1990, began with a fondly remembered seven-second animated opening sequence, in which the words "A CBS Special Presentation" were displayed in colorful lettering (the ITC Avant Garde typeface, widely used in
9420-508: The Sunday political talk show Face the Nation ; early morning news program CBS Morning News ; and the newsmagazines 60 Minutes , CBS News Sunday Morning , and 48 Hours . On weeknights, CBS airs the talk shows The Late Show with Stephen Colbert and The Late Late Show with James Corden (until 2023, which is now replaced by game show After Midnight ). CBS Sports programming
9577-399: The U.S. since the 2000s. As of September 2022, only four daytime soap operas – General Hospital , Days of Our Lives , The Young and the Restless and The Bold and the Beautiful – are still in production with three airing on two broadcast networks and one on streaming, down from a total of 12 soaps broadcast during the 1990–91 season and a high of 19 in the 1969–70 season. This marks
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#17328008046399734-862: The United States, some also available in Canada via pay-television providers or in border areas over-the-air. As of 2013 , CBS provides 87 + 1 ⁄ 2 hours of regularly scheduled network programming each week. The network provides 22 hours of primetime programming to affiliated stations Monday through Saturday from 8:00 p.m. to 11:00 p.m. and Sunday from 7:00 p.m. to 11:00 p.m. Eastern and Pacific time (7:00 p.m. to 10:00 p.m. Monday through Saturday and 6:00 p.m. to 10:00 p.m. on Sunday in Central/Mountain time). The network also provides daytime programming from 11:00 a.m. to 4:00 p.m. Eastern and Pacific weekdays (subtract 1 hour for all other time zones), including
9891-712: The World Turns , Love of Life , Search for Tomorrow , The Secret Storm , The Edge of Night , and Capitol . CBS broadcast the live-action series Captain Kangaroo on weekday mornings from 1955 to 1982, and on Saturdays until 1984. From 1971 to 1986, CBS News produced a series of one-minute segments titled In the News , which aired between other Saturday morning programs. Otherwise, CBS's children's programming has mostly focused on animated series such as reruns of Mighty Mouse , Looney Tunes , and Tom and Jerry cartoons, as well as Scooby-Doo , Fat Albert and
10048-452: The World Turns , Rosemary Prinz did a scene, and when we were only off the air five minutes, Irna was on the phone and tore her to pieces. I don't think Irna liked actors." Phillips and Bell would cede the head writing role at Another World to James Lipton ; Agnes Nixon would succeed him. In 1965, Phillips was a story editor for Days of Our Lives and was a story consultant on Peyton Place before co-creating Our Private World ,
10205-455: The World Turns and The Edge of Night , both produced by Procter & Gamble Productions , debuted as the first half-hour soap operas on the CBS television network. All soap operas broadcast half-hour episodes by the end of the 1960s. With increased popularity in the 1970s, most soap operas had expanded to an hour in length by the end of the decade ( Another World even expanded to 90 minutes for
10362-599: The app were limited until the release of its Google Play and Windows 8 apps in October 2013, expanded the selections to include full episodes of all CBS series to which the network does not license the streaming rights to other services. On October 28, 2014, CBS launched CBS All Access , an over-the-top subscription streaming service – priced at $ 5.99 per month ($ 9.99 with the no commercials option) – which allows users to view past and present episodes of CBS shows. Announced on October 16, 2014 (one day after HBO announced
10519-444: The backstory of the radio series, told from the point of view of the "keeper of the guiding light", Reverend John Ruthledge. In 1949, Phillips created the first serial broadcast on a major television network, These Are My Children , which ran on NBC for one month. In 1956, she created As the World Turns , one of the first two daytime serials to run a half-hour in length (the other being The Edge of Night , which premiered on CBS
10676-401: The cast and crew ventured to Jamaica to tape a love consummation storyline between the characters of Garth and Kathy. During the 1980s, perhaps as a reaction to the evening drama series that were gaining high ratings, daytime serials began to incorporate action and adventure storylines, more big-business intrigue, and an increased emphasis on youthful romance. One of the most popular couples
10833-433: The cast and storylines are rotated across the week's episodes so that each cast member will appear in some but not all episodes. UK and Australian soap operas move through storylines at a faster rate than daytime serials, making them closer to U.S. evening soap operas in this regard. American daytime soap operas feature stylistic elements that set them apart from other shows: Soap opera ratings have significantly fallen in
10990-509: The children's service of AOL , withdrew sponsorship from CBS' Saturday morning block, which was subsequently renamed KEWLopolis. Complementing CBS's 2007 lineup were Care Bears , Strawberry Shortcake , and Sushi Pack . On February 24, 2009, it was announced that CBS would renew its contract with Cookie Jar for another three seasons through 2012. On September 19, 2009, KEWLopolis was renamed Cookie Jar TV . On July 24, 2013, CBS agreed with Litton Entertainment , which already programmed
11147-454: The daily episode format of its daytime counterparts) and Another Life (a soap that combined standard serial drama with religious overtones), during the 1980s. Fox, the fourth "major network" , carried a short-lived daytime soap Tribes in 1990. Yet, other than this and a couple of pilot attempts, Fox mainly stayed away from daytime soaps, and has not attempted them since their ascension to major-network status in 1994 (it did later attempt
11304-450: The defining features that make a television program a soap opera is "that form of television that works with a continuous open narrative. Each episode ends with a promise that the storyline is to be continued in another episode". In 2012, Los Angeles Times columnist Robert Lloyd wrote of daily dramas: Although melodramatically eventful, soap operas such as this also have a luxury of space that makes them seem more naturalistic; indeed,
11461-508: The demographic group for which soap opera advertisers pay the most. Those who might watch in workplace breakrooms are not counted, as Nielsen does not track television viewing outside the home. The rise of cable and the Internet has also provided new sources of entertainment during the day. The genre's decline has additionally been attributed to reality television displacing soap operas as TV's dominant form of melodrama. An early term for
11618-809: The early 1970s, and is occasionally broadcast on various cable networks to this day; both versions are available on DVD. CBS was also the original broadcast home for the primetime specials produced by the National Geographic Society . The Geographic series in the U.S. started on CBS in 1964, before moving to ABC in 1973 (the specials subsequently moved to PBS – under the production of Pittsburgh member station WQED – in 1975 and NBC in 1995, before returning to PBS in 2000). The specials have featured stories on many scientific figures such as Louis Leakey , Jacques Cousteau , and Jane Goodall , that not only featured their work but helped make them internationally known and accessible to millions. A majority of
11775-442: The early 1970s, nearly all soap operas had transitioned to being taped. As the World Turns and The Edge of Night were the last to make the switch, in 1975. Port Charles used the practice of running 13-week " story arcs ," in which the main events of the arc are played out and wrapped up over the 13 weeks, although some storylines did continue over more than one arc. According to the 2006 Preview issue of Soap Opera Digest , it
11932-419: The economics of the form demand long scenes, and conversations that a 22-episodes-per-season weekly series might dispense with in half a dozen lines of dialogue may be drawn out, as here, for pages. You spend more time even with the minor characters; the apparent villains grow less apparently villainous. Soap opera storylines run concurrently, intersect and lead into further developments. An individual episode of
12089-683: The eloquent commentaries of Bernstein. The specials were nominated for several Emmy Awards , including two wins in 1961 and later in 1966, and were among the first programs ever broadcast from the Lincoln Center for the Performing Arts . Over the years, CBS has broadcast three different productions of Tchaikovsky's ballet The Nutcracker – two live telecasts of the George Balanchine New York City Ballet production in 1957 and 1958 respectively,
12246-470: The exotic appeal of the stereotypes connected to the location. As examples, EastEnders focuses on the tough and grim life in the East End of London; Coronation Street and its characters exhibit the stereotypical characteristic of "northern straight talking". If we want to blend an actor back into a show, there's always a way. You can generally find a way to twist and manipulate something. You rarely see
12403-428: The first network daytime serial. The main characteristics that define soap operas are "an emphasis on family life, personal relationships, sexual dramas, emotional and moral conflicts; some coverage of topical issues; set in familiar domestic interiors with only occasional excursions into new locations". Fitting in with these characteristics, most soap operas follow the lives of a group of characters who live or work in
12560-429: The first new daytime soap opera to premiere on a major broadcast network since Passions in 1999. As women increasingly worked outside of the home, daytime television viewing declined. New generations of potential viewers were not raised watching soap operas with their mothers, leaving the shows' long and complex storylines foreign to younger audiences. As viewers age, ratings continue to drop among young adult women,
12717-455: The first primetime series to be spun off from a daytime serial. The series featured the As the World Turns character Lisa Miller ; the series ran during the spring, summer and early fall of 1965, before being cancelled. She left Love is a Many Splendored Thing when CBS censors refused to fully tell a love story involving an Amerasian woman (born out of the love affair in the original film ) and
12874-520: The first soap opera since Generations to feature an African American cast. On April 12, 2024, CBS renewed The Talk for a 15th and final season, with the show concluding in December 2024. Three days later, on April 15, The Gates (now titled " Beyond the Gates ") was greenlit by CBS and is slated to premiere on February 24, 2025, likely to take the time slot of The Talk , meaning it will be
13031-530: The first time since 1953 that there have been only four soap operas airing on broadcast television . The Young and the Restless , the highest-rated soap opera from 1988 to the present, had fewer than 5 million daily viewers as of February 2012, a number exceeded by several non-scripted programs such as Judge Judy . Circulations of soap opera magazines have decreased and some have even ceased publication. Soapnet, which largely aired soap opera reruns, began to be phased out in 2012 and fully ceased operations
13188-495: The following year. The Daytime Emmy Awards , which honor soap operas and other daytime shows, moved from prime time network television to smaller cable channels in 2012, then failed to get any TV broadcast at all in 2014, 2016, and 2017. Several of the U.S.'s most established soaps ended between 2009 and 2012. The longest-running drama in television and radio history, Guiding Light , barely reached 2.1 million daily viewers in 2009 and ended on September 18 of that year, after
13345-734: The gamut of soap operas, from EastEnders to Dallas . In many soap operas, in particular daytime serials in the US, the characters are frequently attractive, seductive, glamorous and wealthy. Soap operas from the United Kingdom and Australia tend to focus on more everyday characters and situations, and are frequently set in working-class environments. Many of the soaps produced in those two countries explore social realist storylines such as family discord, marriage breakdown or financial problems. Both UK and Australian soap operas feature comedic elements, often affectionate comic stereotypes such as
13502-413: The gossip or the grumpy old man, presented as a comic foil to the emotional turmoil that surrounds them. This diverges from US soap operas where such comedy is rare. UK soap operas frequently make a claim to presenting "reality" or purport to have a "realistic" style. UK soap operas also frequently foreground their geographic location as a key defining feature of the show while depicting and capitalising on
13659-417: The host of one of the network's game shows including Bob Barker from 1967 to 1987 (at which point Barker, an animal rights activist who eventually convinced producers of The Price Is Right to cease offering fur coats as prizes on the program, quit in a dispute over their use), succeed by Alan Thicke in 1988, Dick Clark from 1989 to 1993, and Bob Goen from 1994 to 1996. The pageant's highest viewership
13816-509: The hour-long series The Young and the Restless , which debuted in 1973, and the half-hour series The Bold and the Beautiful , which debuted in 1987. CBS has long aired the most soap operas out of the Big Three networks, carrying 3 + 1 ⁄ 2 hours of soaps on its daytime lineup from 1977 to 2009, and still retains the longest daily schedule. Other than Guiding Light , notable daytime soap operas that once aired on CBS include As
13973-530: The internal workings of a hospital; it was one of the first daytime serials to be set in a hospital. It was on Woman in White that Phillips first began working with Agnes Nixon . William J. Bell also began his apprenticeship under Phillips during her radio days. In 1937, Phillips collaborated with Emmons Carlson on her third radio serial, The Guiding Light (shortened to simply Guiding Light after 1975), basing it on personal experiences; after giving birth to
14130-466: The introduction of the Eye logo, featuring special IDs of logo versions from previous CBS image campaigns being shown during the network's primetime lineup. CBS historically used a specially-commissioned variant of Didot , a close relative to Bodoni , as its corporate font until 2021. CBS has developed several notable image campaigns, and several of the network's most well-known slogans were introduced in
14287-435: The late 1960s and into the 1970s. Exterior shots were slowly incorporated into the series The Edge of Night and Dark Shadows . Unlike many earlier serials that were set in fictional towns, The Best of Everything and Ryan's Hope were set in a real-world location, New York City. The first exotic location shoot was made by All My Children , to St. Croix in 1978. Many other soap operas planned lavish storylines after
14444-726: The late 1960s to the early 1970s). The eye logo has served as inspiration for the logos of Associated Television (ATV) in the United Kingdom, Canal 4 in El Salvador, Televisa in Mexico, France 3 , Latina Televisión in Peru, Fuji Television in Japan, Rede Bandeirantes and TV Globo in Brazil, and Canal 10 in Uruguay. In October 2011, the network celebrated the 60th anniversary of
14601-484: The late 1980s, such as Fox and cable television networks, have largely eschewed soap operas in their daytime schedules, instead running syndicated programming and reruns. No cable television outlet has produced its own daytime serial, although DirecTV 's The 101 Network took over existing serial Passions , continuing production for one season; while TBS and CBN Cable Network respectively aired their own soap operas, The Catlins (a primetime soap that utilized
14758-422: The launch of its over-the-top service HBO Now ) as the first OTT offering by a USA broadcast television network, the service initially encompassed the network's existing streaming portal at CBS.com and its mobile app for smartphones and tablet computers ; CBS All Access became available on Roku on April 7, 2015, and on Chromecast on May 14, 2015. In addition to providing full-length episodes of CBS programs,
14915-596: The launch of its simulcast feed CBS HD in September 1998, at the start of the 1998–99 season . That year, the network aired the first NFL game broadcast in high-definition, with the telecast of the New York Jets – Buffalo Bills game on November 8. The network gradually converted much of its existing programming from standard definition to high definition beginning with the 2000–01 season , with select shows among that season's slate of freshmen scripted series being broadcast in HD starting with their debuts. The Young and
15072-449: The loyalty of the soap opera fan base and the expansion of several half-hour series into hour-long broadcasts in order to maximise advertising revenues. The article explained that at that time, many prime time series lost money, while daytime serials earned profits several times more than their production costs. The issue's cover notably featured its first daytime soap stars, Bill Hayes and Susan Seaforth Hayes of Days of Our Lives ,
15229-423: The many that followed during her career. By 1938, Painted Dreams emerged from the courts and was purchased by CBS . The nature of the court settlement prohibited Phillips from any future involvement with the series. That year, when Phillips's mother died, she demanded that Today's Children be discontinued out of respect. CBS agreed and replaced it with her new series, Woman in White , a serial which focused on
15386-469: The matriarch of The Guiding Light , Bert Bauer, developed uterine cancer (as the actress, Charita Bauer , had been diagnosed with the same illness in real life). The storyline encouraged many women to get pap smears and the CBS mailroom in New York City received a then-record amount of fan mail wishing Bauer (both Bert and Charita) well. Nixon would go on to tell many socially relevant storylines on her soaps One Life to Live and All My Children in
15543-439: The most popular storylines, often involved a romance of the sort presented in paperback romance novels . Soap opera storylines weave intricate, convoluted and sometimes confusing tales of characters who have affairs, meet mysterious strangers and fall in love, and who commit adultery, all of which keeps audiences hooked on the unfolding story. Crimes such as kidnapping, assault (sometimes sexual), and even murder may go unpunished if
15700-462: The multiple-voting shares held by National Amusements) were given a 72% stake in the combined Entercom, CBS no longer owns or operates any radio stations directly; however, it still provides radio news broadcasts to its radio affiliates and the new owners of its former radio stations, and licenses the rights to use CBS trademarks under a long-term contract. The television network has over 240 owned-and-operated and affiliated television stations throughout
15857-415: The network converted its on-screen graphical elements to a 16:9 widescreen presentation for all non-news and sports programs. Litton Entertainment continues to frame the graphical elements in their programs for Dream Team within a 4:3 frame due to them being positioned for future syndicated sales, though all of its programming has been in high definition. The CBS television network's initial logo, used from
16014-494: The network in 1932. CBS would then remain primarily an independent company throughout the next 63 years. Under Paley's guidance, CBS would first become one of the largest radio networks in the United States and eventually one of the Big Three American broadcast television networks. CBS ventured and expanded its horizons through television starting in the 1940s, spinning off its broadcast syndication division Viacom to
16171-643: The network include Beat the Clock and To Tell the Truth . Two long-running primetime-only games were the panel shows What's My Line? and I've Got a Secret . The network is also home to The Talk , a panel talk show similar in format to ABC's The View . It debuted in October 2010. As of the show's thirteenth season, the panel features Sheryl Underwood , Amanda Kloots , Jerry O'Connell , Akbar Gbajabiamila , and Natalie Morales who serves as moderator. CBS Daytime airs two daytime soap operas each weekday:
16328-572: The network's most prominent programs; however, episode back catalogs of certain past and present CBS series are available on the service through an agreement with CBS Television Distribution. Upon the release of the app in March 2013, CBS restricted streaming of the most recent episode of any of the network's programs on its streaming app for Apple iOS devices until eight days after their initial broadcast to encourage live or same-week (via both DVR and cable on demand) viewing; programming selections on
16485-402: The network's programming through various means, including via its website at CBS.com; the network's apps for iOS , Android , and newer version Windows devices; a traditional VOD service called CBS on Demand available on most traditional cable and IPTV providers; and through content deals with Amazon Video (which holds exclusive streaming rights to the CBS drama series Extant and Under
16642-455: The next 30 years. The CBS eye has since become a widely recognized symbol. While the logo has been used in different ways, the Eye device itself has never been redesigned. As part of a then-new graphical identity created by Trollbäck + Company that was used by the network during the 2006–2007 network television season, the eye was placed in a "trademark" position on show titles, days of the week and descriptive words, an approach highly respecting
16799-453: The object of radio advertising has failed". With this in mind, she wrote in an engagement and a wedding which provided the possibility of product tie-ins. In 1932, Phillips urged WGN to sell Painted Dreams to a national network. When they refused, Phillips took them to court, claiming the series as her own property. WGN manager Henry Selinger claimed to have come up with the original daytime serial to sell products for women. However, Phillips
16956-421: The perpetrator is to be retained in the ongoing story. Australian and UK soap operas also feature a significant proportion of romance storylines. In Russia, most popular serials explore the "romantic quality" of criminal and/or oligarch life. In soap opera storylines, previously unknown children, siblings and twins (including the evil variety ) of established characters often emerge to upset and reinvigorate
17113-414: The postwar graphic design field. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible. Golden died unexpectedly in 1959, and was replaced by Lou Dorfsman , one of his top assistants, who would go on to oversee all print and on-air graphics for CBS for
17270-411: The programs ran out of new episodes to broadcast; Days of Our Lives , which produces its episodes roughly eight months ahead of their initial broadcast, did not resort to airing older episodes during this time as it had a larger first-run episode backlog.) Early episodes of Dark Shadows were rerun on PBS member stations in the early 1970s after the show's cancellation, and the entire series (except for
17427-601: The prosperous Brooks family with four daughters, and the working-class Foster family of a single working mother with three children. Its storylines explored realistic problems including cancer, mental illness, poverty, and infidelity. In contrast, Dark Shadows (1966–1971), Port Charles (1997–2003) and Passions (1999–2008) featured supernatural characters and dealt with fantasy and horror storylines. Their characters included vampires, witches, ghosts, goblins, and angels. The American soap opera Guiding Light (originally titled The Guiding Light until 1975) started as
17584-426: The reality TV genre was docu-soap . A precursor to reality TV, the televised 1994–95 O. J. Simpson murder case , both preempted and competed with an entire season of soaps, transforming viewing habits and leaving soap operas with 10 percent fewer viewers after the trial ended. CBS CBS Broadcasting Inc. , commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System ),
17741-486: The remainder of its run until its television conclusion in September 2009. In the 1940s, Phillips wrote two million words a year, dictated six to eight hours a day, and earned $ 250,000 a year. Her other serials of the era included The Right to Happiness (1939–60) and The Brighter Day (1954–62). In 1938, Phillips supervised the creation of the tie-in book, The Guiding Light , published by The Guiding Light Co. of 360 North Michigan Avenue Chicago, Illinois. The book traced
17898-408: The same day). Within two years, As the World Turns had become the highest-rated drama, a position it would retain for over two decades. Within six months of the series' debut, Phillips fired lead actress Helen Wagner because she reportedly did not like the way she poured coffee. Procter & Gamble and CBS both backed Wagner, and Phillips was forced to rehire her. Wagner remained as a cast member on
18055-539: The series until her death in 2010, just months before As the World Turns concluded. Phillips co-created Another World with William J. Bell in 1964, originally planned as a sister show to As the World Turns . Although Procter & Gamble owned both series, CBS had no room for the program and rival network NBC acquired broadcast rights. Phillips fired veteran actor John Beal from Another World after only one episode, and actress Fran Sharon after two weeks. Actress Kay Campbell stated, "I'll never forget once on As
18212-543: The service allows live programming streams of local CBS affiliates in 124 markets reaching 75% of the United States. CBS All Access offered the most recent episodes of the network's shows the day after their original broadcast, as well as complete back catalogs of most of its current series and a wide selection of episodes of classic series from the CBS Television Distribution and ViacomCBS Domestic Media Networks program library to subscribers of
18369-564: The service. CBS All Access also carried behind-the-scenes features from CBS programs and special events. Original programs aired on CBS All Access included Star Trek: Discovery , The Good Fight , and Big Brother: Over the Top . In December 2018, the service was launched in Australia under the name 10 All Access , due to its affiliation with CBS-owned free-to-air broadcaster Network 10 . Due to local programming rights, not all content
18526-426: The set of relationships examined by the series. Unexpected calamities disrupt weddings, childbirths, and other major life events with unusual frequency. As in comic books – another popular form of linear storytelling pioneered in the US during the 20th century – a character's death is not guaranteed to be permanent . On The Bold and the Beautiful , Taylor Hayes ( Hunter Tylo ) was shown to flatline and have
18683-580: The show has been hosted since 2007 by actor and comedian Drew Carey . The network is also home to the current incarnation of Let's Make a Deal , hosted by singer and comedian Wayne Brady . CBS is the only commercial broadcast network that continues to broadcast daytime game shows. Notable game shows that once aired as part of the network's daytime lineup include Match Game , Tattletales , The $ 10/25,000 Pyramid , Press Your Luck , Card Sharks , Family Feud , and Wheel of Fortune . Past game shows that have had both daytime and prime time runs on
18840-425: The show was later renewed through September 2021. In 2022, NBC announced that Days of Our Lives would be moved exclusively to its streaming service, Peacock , making NBC the first of the big three networks not to air any daytime soap operas. In March 2024, CBS Studios , NAACP Venture , in partnership with P&G Studios announced that a new soap opera for CBS titled The Gates is in development and will be
18997-1535: The show's debut in January 1970 until it ended its network television run on ABC on September 23, 2011. Erika Slezak played Victoria Lord #3 on One Life to Live from 1971 until the show ended its network television run on ABC on January 13, 2012, and resumed the role in its short-lived online revival on April 29, 2013. Other actors have played several characters on different shows. Millette Alexander , Bernard Barrow , Doris Belack , David Canary , Judith Chapman , Keith Charles , Jordan Charney , Joan Copeland , Nicolas Coster , Jacqueline Courtney , Augusta Dabney , Louis Edmonds , Don Hastings , Larry Haines , Vincent Irizarry , Lenore Kasdorf , Teri Keane , Lois Kibbee , John Loprieno , Lori March , Maeve McGuire , Robert Mili , James Mitchell , Lee Patterson , Christopher Pennock , Antony Ponzini , William Prince , Rosemary Prinz , Louise Shaffer , Mary Stuart , Richard Thomas , Diana van der Vlis , Mary K. Wells , Lesley Woods and Michael Zaslow , among many others, have all played multiple soap roles. For several decades, most daytime soap operas concentrated on family and marital discord, legal drama and romance. The action rarely left interior settings, and many shows were set in fictional, medium-sized Midwestern towns. Social issue storylines were typically verboten when soaps were starting, due to heavy network-imposed censorship at that time, but writer and producer Agnes Nixon introduced these storylines slowly but surely, first in 1962 when
19154-501: The shows were aimed at – and consumed by – a predominantly female audience. Clara, Lu, 'n Em would become the first network radio serial of the type when it aired on the NBC Blue Network at 10:30 p.m. Eastern Time on January 27, 1931. Although it did not make the move until February 15, 1932, Clara, Lu 'n Em would become the first network serial of the type to move to a weekday daily timeslot, and so also became
19311-554: The sole broadcaster of The Kennedy Center Honors , a two-hour performing arts tribute typically taped and edited in December for later broadcast during the holiday season. CBS has 15 owned-and-operated stations, and current and pending affiliation agreements with 228 additional television stations encompassing 50 states, the District of Columbia, two U.S. possessions (Guam and the U.S. Virgin Islands) and Bermuda and St. Vincent and
19468-690: The specials were narrated by various actors, notably Alexander Scourby during the CBS run. The success of the specials led in part to the creation of the National Geographic Channel , a cable channel launched in January 2001 as a joint venture between the National Geographic Society and Fox Cable Networks . The specials' distinctive theme music, by Elmer Bernstein , was also adopted by the National Geographic Channel. From 1949 to 2002,
19625-429: The start of a new yearly broadcast. Evening soap operas and those that air at a rate of one episode per week are more likely to feature the entire cast in each episode and present all storylines. Evening soap operas and serials that run for only part of the year tend to bring things to a dramatic end-of-season cliffhanger. In 1976, Time magazine described American daytime television as "TV's richest market", noting
19782-471: The stories are similar to what happened to them in real life, or two, thank goodness that isn't me. Many long-running US soap operas established particular environments for their stories. The Doctors and General Hospital , in the beginning, told stories almost exclusively from inside the confines of a hospital. As the World Turns dealt heavily with Chris Hughes' law practice and the travails of his wife Nancy who, tired of being "the loyal housewife" in
19939-538: The success of the All My Children shoot. Soap operas Another World and Guiding Light both went to St. Croix in 1980, the former show culminating a long-running storyline between popular characters Mac, Rachel and Janice, and the latter to serve as an exotic setting for Alan Spaulding and Rita Bauer 's torrid affair. Search for Tomorrow taped for two weeks in Hong Kong in 1981. Later that year, some of
20096-622: The supernatural soap opera, Dark Shadows , which did receive an essentially complete release on both VHS and DVD; the single lost episode #1219 is reconstructed by means of an off-the-air audio recording, still images, and recap material from adjacent episodes). Soap opera performers in the United States are typically divided into two main groups: primary characters (sometimes referred to as "contract players" – as their portrayers signed contracts of employment – or leading characters) and secondary characters (sometimes referred to as recurring characters). These two groups of characters make up
20253-542: The tenure of William S. Paley (and can also refer to some of CBS's first demonstrations of color television , which were held in the former Tiffany and Company Building in New York City in 1950). The network has its origins in United Independent Broadcasters, Inc. , a radio network founded in Chicago by New York City talent agent Arthur Judson in January 1927. In April of that year,
20410-564: The time of the deal, Nickelodeon and CBS were corporate sisters through the latter's then parent company Viacom as a result of its 2000 merger with CBS Corporation. From 2002 to 2005, live-action and animated Nickelodeon series aimed at older children also aired as part of the block under the name Nick on CBS . Following the Viacom-CBS split, the network decided to discontinue the Nickelodeon content deal. In March 2006, CBS entered into
20567-584: The time. With the resultant budget cuts, soap operas were no longer able to go on expensive location shoots overseas as they were able to do in the 1980s. During that decade, soap operas increasingly focused on younger characters and social issues , such as Erica Kane 's drug addiction on All My Children , the re-emergence of Viki Lord 's dissociative identity disorder on One Life to Live , and Stuart Chandler dealing with his wife Cindy dying of AIDS on All My Children . Other social issues included cancer , rape , abortion and racism . Several shows during
20724-422: The title role; that broadcast was seen by over 100 million people. It was subsequently remade by CBS in 1965, with Lesley Ann Warren, Stuart Damon, Ginger Rogers , and Walter Pidgeon among its stars; the remake also included the new song "Loneliness of Evening", which was originally composed in 1949 for South Pacific but was not performed in that musical. This version was rebroadcast several times on CBS into
20881-707: The two separated companies agreed to re-merge to become ViacomCBS (now known as Paramount Global). Following the sale, CBS and its other broadcasting and entertainment assets were reorganized into a new division, CBS Entertainment Group. CBS operated the CBS Radio network until 2017 when it sold its radio division to Entercom (now known as Audacy, Inc. since 2021). Before this, CBS Radio mainly provided news and feature content for its portfolio of owned-and-operated radio stations in large and mid-sized markets, as well as its affiliated radio stations in various other markets. While CBS Corporation common shareholders (i.e. not
21038-798: The value of the design. The logo is alternately known as the "Eyemark", a branding used for CBS' domestic television syndication division , under the Eyemark Entertainment name, in the mid-to-late 1990s after Westinghouse Electric bought CBS, but before the King World acquisition (which Eyemark was folded into), and subsequent merger with Viacom; Eyemark Entertainment was the result of the merger of MaXaM Entertainment (an independent television syndication firm which Westinghouse acquired shortly after its merger with CBS in 1996), Group W Productions (Westinghouse Broadcasting's own syndication division), & CBS Enterprises (CBS's syndication arm from
21195-420: The vast majority of the people who appear on any given soap. There are also characters who appear only for a short time as dictated by a specific storyline, and even characters who may only get a first name and no fleshed-out character history with little dialogue (these are sometimes referred to as "under-5s" since they receive under five lines of dialogue in each episode). Due to the longevity of these shows, it
21352-727: The works of Dr. Seuss (Theodor Geisel), beginning with How the Grinch Stole Christmas in 1966, as well as several specials based on the Garfield comic strip during the 1980s (which led to Garfield getting his Saturday-morning cartoon on the network, Garfield and Friends , which ran from 1988 to 1995). Rudolph the Red-Nosed Reindeer , produced in stop motion by Rankin/Bass , has been another annual holiday staple of CBS; however, that special first aired on NBC in 1964. As of 2011 , Rudolph and Frosty
21509-502: The world from being frozen, brought a mobster down by finding his black book in a left-handed boy statue, and helped a princess find her Aztec treasure in Mexico . Other soap operas attempted similar adventure storylines, often featuring footage shot on location – frequently in exotic locales. During the 1990s, the mob, action and adventure stories fell out of favor with producers, due to generally declining ratings for daytime soap operas at
21666-524: Was Luke Spencer and Laura Webber on General Hospital . Luke and Laura helped to attract both male and female fans. Even actress Elizabeth Taylor was a fan and at her own request was given a guest role in Luke and Laura's wedding episode. Luke and Laura's popularity led to other soap producers striving to reproduce this success by attempting to create supercouples of their own. With increasingly bizarre action storylines coming into vogue, Luke and Laura saved
21823-768: Was a creative consultant on Peyton Place (1964–69), and was an unofficial consultant on A World Apart , which was created by her adopted daughter Katherine. Phillips was also a story editor on Days of Our Lives . Irna Phillips died in Chicago on December 23, 1973, aged 72, from undisclosed causes. Harding Lemay wrote her obituary and he and his wife paid to have the words placed in The New York Times . Agnes Nixon learned of Phillips' death when she called her mentor to wish her well on Christmas Day. According to Nixon, Phillips had not wanted anyone to know that she had died. Soap opera According to some dictionaries, for something to be adequately described as
21980-446: Was also a mentor to several other pioneers of the American daytime soap opera, including Agnes Nixon , William J. Bell and Ted Corday . Phillips was one of 10 children born to a German-Jewish family in Chicago . Her father died when she was 8, leaving her mother alone to raise the children. She claimed to be a lonely child always given hand-me-down clothes and making up long and involved stories for her dolls to live out. At 19, she
22137-408: Was briefly discussed that all ABC shows might do telenovela arcs, but this was rejected. Though U.S. daytime soap operas are not generally rerun by their networks, occasionally they are rebroadcast elsewhere; CBS and ABC have made exceptions to this, airing older episodes (either those aired earlier in the current season or those aired years prior) on major holidays when special event programming
22294-497: Was brought back by popular demand of the listening audience and began again only four months later on January 22, 1940. NBC cancelled the series a second time on November 29, 1946, coinciding with the U.S. Federal Communications Commission forcing a split of NBC and the creation of the ABC network. CBS would pick up the series seven months later on June 2, 1947, where it transferred to television in June 1952, and where it would stay for
22451-427: Was claimed the audience for Phillips' serials were childlike, unrealistic, vulgar, and distasteful. In reality, her female characters were depicted as strong women with options, education, and personality. Phillips' characters were not something of the ordinary for the stereotypical 1930s women. No regular male roles were introduced until later in the series' run. The conflict most basic to the programs' dramatic structure
22608-838: Was edited incidental music from the CBS crime drama Hawaii Five-O , titled "Call to Danger" on the Capitol Records soundtrack LP). This opening sequence appeared immediately before all CBS specials of the period (such as the Miss USA pageants and the annual presentation of the Kennedy Center Honors ), in addition to animated specials. CBS was also responsible for airing the series of Young People's Concerts , conducted by Leonard Bernstein . Telecast every few months between 1958 and 1972, first in black-and-white and then in color beginning in 1966, these programs introduced millions of children to classical music through
22765-455: Was formed as a spin-off of CBS in 1971. In 2005, Viacom split itself into two separate companies and re-established CBS Corporation through the spin-off of its broadcast television, radio and select cable television and non-broadcasting assets, with the CBS network at its core. CBS Corporation was controlled by Sumner Redstone through National Amusements , which also controlled the second incarnation of Viacom until December 4, 2019, when
22922-411: Was frequently a key player in their storylines. Days of Our Lives initially focused on Dr. Tom Horton and his steadfast wife Alice. The show later branched out to focus more on their five children. The Edge of Night featured as its central character Mike Karr, a police detective (later an attorney), and largely dealt with organized crime. The Young and the Restless first focused on two families,
23079-419: Was hired to write as well as perform in this first series. Disputes of ownership over the innovative serial ended Phillips' association with WGN and she was picked up by opponent station WMAQ. Painted Dreams was then changed to Today’s Children featuring the same plot and debate over starting a career or starting a family. Phillips had then learned to retain all rights and ownership to her newly titled show and
23236-468: Was impossible. Though all serials have long switched to being taped, extensive post-production work and multiple takes, while possible, are not feasible due to the tight taping schedules and low budgets. The first daytime TV soap opera in the United States was These Are My Children in 1949, though earlier melodramas had aired in the evenings as once-a-week programs. Soap operas quickly became
23393-503: Was in charge of a soap opera in New York. Soon after, As the World Turns asked her to come back and write for them. Phillips introduced a number of characters to the show and integrated them with the core Hughes family. Her new story, and the show's new heroine, Kimberly Sullivan ( Kathryn Hays ), became involved with longtime hero, Bob Hughes ( Don Hastings ). Bob was married to Kim's sister Jennifer, but Phillips had Kim seduce Bob. She became pregnant. P&G fired Phillips in early 1973; it
23550-645: Was possessed by the devil, and in 1998, Guiding Light featured a cloning storyline involving legacy character Reva Shayne . Modern U.S. daytime soap operas largely stay true to the original soap opera format. The duration and format of storylines and the visual grammar employed by U.S. daytime serials set them apart from soap operas in other countries and from evening soap operas. Stylistically, UK and Australian soap operas, which are usually produced for early evening timeslots, fall somewhere in between U.S. daytime and evening soap operas. Similar to U.S. daytime soap operas, UK and Australian serials are shot on videotape, and
23707-469: Was pregnant, abandoned by her boyfriend, and then gave birth to a still-born baby. She studied drama at the University of Illinois at Urbana-Champaign (where she became a member of Phi Sigma Sigma sorority), receiving a Master of Arts degree before going on to earn a master's degree in journalism at the University of Wisconsin–Madison . Phillips wanted to be an actress, but her teachers told her she
23864-557: Was recorded in the early 1980s when it regularly topped the Nielsen ratings on the week of its broadcast. Viewership dropped sharply throughout the 1990s and 2000s, from an estimated viewership of 20 million to an average of 7 million from 2000 to 2001. In 2002, Donald Trump (owner of the Miss USA pageant's governing body, the Miss Universe Organization ) brokered a new deal with NBC, giving it half-ownership of
24021-488: Was renamed CBS WKND in 2023. CBS was the original broadcast network home of the animated primetime holiday specials based on the Peanuts comic strip, beginning with A Charlie Brown Christmas in 1965. Over 30 holiday Peanuts specials (each for a specific holiday such as Halloween ) were broadcast on CBS until 2000 when the broadcast rights were acquired by ABC. CBS also aired several primetime animated specials based on
24178-420: Was that between traditional and changing gender roles: Irene Moynihan, the daughter was characterized as the “aspiring modern girl, with ambitions toward a career”, against Mother Moynihan's and Sue Morton's more traditional views. Although Painted Dreams began as an unsponsored program, Phillips believed that a radio series must be a "utility to its sponsors" and that it must "actually sell merchandise; otherwise
24335-468: Was the CBS Kidshow , which ran until 2000 and featured programming from Canadian studio Nelvana such as Anatole , Mythic Warriors , Rescue Heroes , and Flying Rhino Junior High . After its agreement with Nelvana ended, the network then entered into a deal with Nickelodeon to air programming from its Nick Jr. block beginning in September 2000, under the banner Nick Jr. on CBS . By
24492-663: Was to be her last writing gig. On January 25, 2007, in an episode celebrating the 70th Anniversary of Guiding Light , the current cast portrayed actors and behind-the-scenes personnel from the early years of the series (both radio and TV). Beth Ehlers played Phillips, and several incidents in her life were fictionalized in the series. Phillips was a fiercely independent entrepreneur who retained ownership rights to all her series, producing through Carl Wester and Company and allowing agencies, sponsors, and networks little control over her soap opera empire. Phillips created (and co-created) radio and TV soap operas including: Phillips also
24649-501: Was too plain to have any real success. From 1925 to 1930, she worked as a school teacher in Dayton, Ohio , teaching drama and theatre history to schoolchildren. While working in this capacity she continued to attempt a career as an actress, and after performing several acting roles for radio productions at WGN in Chicago, she left her career as a teacher. At the age of 42, Phillips adopted a son, Thomas Dirk Phillips. A year later, she adopted
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