A media franchise , also known as a multimedia franchise , is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film , a work of literature , a television program , or a video game . Bob Iger , chief executive of the Walt Disney Company , defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time.”
52-571: Ben 10 is an American media franchise conceived by Man of Action and owned by The Cartoon Network, Inc. The franchise, mainly consisting of animated series produced by Cartoon Network Studios , revolves around a young boy named Ben Tennyson , who discovers the Omnitrix — a high-tech, extraterrestrial device shaped like a wristwatch. This remarkable gadget contains the DNA of various alien species, allowing Ben to transform into them at will. Initially,
104-449: A DNAlien, Kevin, Vilgax, Rath, Armodrillo, Ultimate Humongousaur, Ultimate Echo Echo, and Ultimate Big Chill appear as playable characters. To promote the Ben 10/Generator Rex: Heroes United special, Cartoon Network updated Titanic Kungfubot Offensive , adding new bots, such as "Shocksquatch" and "Clockwork"; both of which are aliens accessible to Ben. The character design for Ben Tennyson
156-402: A DNAlien, Kevin, Vilgax, Rath, Armodrillo, Ultimate Humongousaur, Ultimate Echo Echo, and Ultimate Big Chill appear as playable characters. To promote the Ben 10/Generator Rex: Heroes United special, Cartoon Network updated Titanic Kungfubot Offensive , adding new bots, such as "Shocksquatch" and "Clockwork"; both of which are aliens accessible to Ben. The character design for Ben Tennyson
208-810: A boss. The young version of Ben appears in the console version of the game as a playable character. The main characters include Ben Tennyson and his cousin Gwen Tennyson , Grandpa Max Tennyson , Kevin Levin and Rook Blonko, along with the villains Vilgax , Aggregor, Doctor Animo , Eon, Hex and Khyber. Following the success of the Ben 10 animated TV series and films, various Ben 10 merchandise has been released for general sale. These items include comic books , board games, card games (such as Top Trumps ), toys , video games, Lego construction sets, bedding, coloring books , footwear, and watches (the Omnitrix and
260-647: A boss. The young version of Ben appears in the console version of the game as a playable character. The main characters include Ben Tennyson and his cousin Gwen Tennyson , Grandpa Max Tennyson , Kevin Levin and Rook Blonko, along with the villains Vilgax , Aggregor, Doctor Animo , Eon, Hex and Khyber. Following the success of the Ben 10 animated TV series and films, various Ben 10 merchandise has been released for general sale. These items include comic books , board games, card games (such as Top Trumps ), toys , video games, Lego construction sets, bedding, coloring books , footwear, and watches (the Omnitrix and
312-600: A character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements , with respect to intellectual property in the franchise's characters and settings. As one author explains, "For the studios, a home-run is a film from which a multimedia 'franchise' can be generated; the colossally expensive creation of cross-media conglomerates predicated on synergistic rewards provides an obvious imperative to develop such products." The trend later developed wherein franchises would be launched in multiple forms of media simultaneously; for instance,
364-485: A franchise can even be created, which ultimately leads to the creation of brand worlds. Since the creation of Disneyland in 1955, bringing fictional media franchises to life through the theme parks slowly became increasingly popular as the way to perfectly blend tourism and real-life involvement with media itself. Similar to transmedia, the concept of bringing fictional media into a non-fictional space where fans can immerse themselves in real-life versions of elements from
416-401: A line of toys produced initially by Bandai for the franchise's first four series and later by Playmates Toys for the reboot. The Ben 10 franchise is one of the highest-grossing media franchises of all time . On February 17, 2021, Cartoon Network announced three 44-minute specials slated for April 2021, titled Ben 10,010 , Ben Gen 10 , and Alien X-Tinction . These specials serve as both
468-401: A line of toys produced initially by Bandai for the franchise's first four series and later by Playmates Toys for the reboot. The Ben 10 franchise is one of the highest-grossing media franchises of all time . On February 17, 2021, Cartoon Network announced three 44-minute specials slated for April 2021, titled Ben 10,010 , Ben Gen 10 , and Alien X-Tinction . These specials serve as both
520-424: A modeling agency, several television shows ( Playboy's Penthouse , in 1959), and even its own television channel . Twenty-five years later, Playboy released private clubs and restaurants, movie theaters, a radio show , direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in
572-630: A nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly . A transmedia franchise however is often referred to by the simpler term "media franchise". The term media franchise is often used to describe the popular adaptation of a work into films, like the popular Twilight book series that was adapted into the five films of The Twilight Saga . Other neologisms exist to describe various franchise types including metaseries , which can be used to describe works such as Isaac Asimov 's Foundation series . Multimedia franchises usually develop through
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#1732776548142624-591: A playable character for the first time. Gwen and the Vreedle Brothers are "summons" in the game. Additionally, Bellwood and the Null Void are included as battle arenas. Kevin also appears as a "summon" in the game, but is featured as a playable character on PlayStation 3, Xbox 360, and Wii versions called Cartoon Network: Punch Time Explosion XL . Kevin in Ultimate Kevin form appears in the game as
676-403: A playable character for the first time. Gwen and the Vreedle Brothers are "summons" in the game. Additionally, Bellwood and the Null Void are included as battle arenas. Kevin also appears as a "summon" in the game, but is featured as a playable character on PlayStation 3, Xbox 360, and Wii versions called Cartoon Network: Punch Time Explosion XL . Kevin in Ultimate Kevin form appears in the game as
728-648: A young boy named Ben Tennyson , who discovers the Omnitrix — a high-tech, extraterrestrial device shaped like a wristwatch. This remarkable gadget contains the DNA of various alien species, allowing Ben to transform into them at will. Initially, the Omnitrix features ten alien transformations, but over time, Ben gains the ability to unlock additional species. The franchise has garnered considerable critical acclaim, securing three Emmy Awards . It encompasses five primary television series, five feature films, and numerous video games. It ranks as Cartoon Network 's second longest existing franchise. Furthermore, Ben 10 has inspired
780-599: Is an alien (Goop, Jetray, Alien X, Chromastone) with features linked with their powers. Developed by Jason Hall , Min G. Kuand and Heroic Age , the Ben 10 comic revolves around Ben's summer vacation with Gwen and their Grandpa Max, travelling in the Rust Bucket. The Ben 10: Alien Force comic revolves around Ben, with Gwen and a reformed Kevin, battling the Highbreed and the DNAliens. Cartoon Network Action Pack
832-426: Is an alien (Goop, Jetray, Alien X, Chromastone) with features linked with their powers. Developed by Jason Hall , Min G. Kuand and Heroic Age , the Ben 10 comic revolves around Ben's summer vacation with Gwen and their Grandpa Max, travelling in the Rust Bucket. The Ben 10: Alien Force comic revolves around Ben, with Gwen and a reformed Kevin, battling the Highbreed and the DNAliens. Cartoon Network Action Pack
884-476: Is produced by Mandy Morris and executive produced by Daniel Marlowe. Ben 10 is featured as a crossover character in Brawlhalla , a 2D platform fighting game . He appears as his alien forms Heatblast, Diamondhead, and Four Arms in the form of the crossover "skins" for certain playable characters . The game features famous and notable Cartoon Network characters in robot-type form. Big Chill, Swampfire,
936-417: Is produced by Mandy Morris and executive produced by Daniel Marlowe. Ben 10 is featured as a crossover character in Brawlhalla , a 2D platform fighting game . He appears as his alien forms Heatblast, Diamondhead, and Four Arms in the form of the crossover "skins" for certain playable characters . The game features famous and notable Cartoon Network characters in robot-type form. Big Chill, Swampfire,
988-484: Is the Japanese term for a transmedia franchise. The term media mix gained its circulation in late 1980s and is first used to describe adaptations of Sakyo Komatsu 's Japan Sinks , but the origins of the strategy can be traced back to the 1960s with the proliferation of anime , with its interconnection of media and commodity goods. Some of the earlier popular Japanese franchises such as Vampire Hunter D in
1040-491: The fantasy and science fiction genres. Similarly, fantasy, science fiction films and television shows are frequently adapted into animated television series , video games, or both. A media franchise does not have to include the same characters or theme, as the brand identity can be the franchise, like Square Enix 's Final Fantasy or the National Lampoon series , and can suffer from critical failures even if
1092-423: The 1980s and Pokémon in the late 1990s, acted as benchmarks in the country's transmedia dominance. The latter in particular began as a video game available on Nintendo 's Game Boy , and crossed through the media of television, film, news, and other non-media related realms, such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among
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#17327765481421144-567: The 2016 reboot. Six construction sets were produced by Lego , depicting Spidermonkey, Humungousaur, Swampfire, Chromastone, Jet Ray, and Big Chill. The series received three McDonald's Happy Meal promotions internationally, as well as one in America in August 2011. The toys are colored translucent figures of some Omnitrix/Ultimatrix aliens and their Ultimate forms, with a small photo of Ben inside. The Alien Force toys are four rings, each one
1196-457: The 2016 reboot. Six construction sets were produced by Lego , depicting Spidermonkey, Humungousaur, Swampfire, Chromastone, Jet Ray, and Big Chill. The series received three McDonald's Happy Meal promotions internationally, as well as one in America in August 2011. The toys are colored translucent figures of some Omnitrix/Ultimatrix aliens and their Ultimate forms, with a small photo of Ben inside. The Alien Force toys are four rings, each one
1248-400: The Omnitrix features ten alien transformations, but over time, Ben gains the ability to unlock additional species. The franchise has garnered considerable critical acclaim, securing three Emmy Awards . It encompasses five primary television series, five feature films, and numerous video games. It ranks as Cartoon Network 's second longest existing franchise. Furthermore, Ben 10 has inspired
1300-476: The Perplexhedron are featured as battle arenas. Ultimate Kevin and Alien X are currently the new exosuits for Project Exonaut representing Ben 10 . The new exosuits feature Gold versions of Manus, Marceline, Mojo Jojo, and Rath. Ben appears in the game as a playable character. Swampfire, Humongousaur, Big Chill, and AmpFibian appear as Ben's playable aliens. Vilgax, the archenemy of Ben Tennyson appears as
1352-413: The Perplexhedron are featured as battle arenas. Ultimate Kevin and Alien X are currently the new exosuits for Project Exonaut representing Ben 10 . The new exosuits feature Gold versions of Manus, Marceline, Mojo Jojo, and Rath. Ben appears in the game as a playable character. Swampfire, Humongousaur, Big Chill, and AmpFibian appear as Ben's playable aliens. Vilgax, the archenemy of Ben Tennyson appears as
1404-580: The Ultimatrix). All four shows have been released on DVD. The game franchise has many different formats. The video games franchise started in 2006 with the release of Ben 10 for the HyperScan , while the franchise's first official video game Protector of Earth came out in 2007. Twelve games have been released: Bandai Namco Games (EU/AUS) Bandai manufactured Ben 10 toys from the first four series, while Playmates Toys has produced toys for
1456-464: The Ultimatrix). All four shows have been released on DVD. The game franchise has many different formats. The video games franchise started in 2006 with the release of Ben 10 for the HyperScan , while the franchise's first official video game Protector of Earth came out in 2007. Twelve games have been released: Bandai Namco Games (EU/AUS) Bandai manufactured Ben 10 toys from the first four series, while Playmates Toys has produced toys for
1508-533: The day-in-the-life episodes of the many different Real Housewives series. Documentaries and docuseries are other highlights of the non-fiction branch of media franchises, such as the popular Planet Earth series, which serves as both a film and television transmedia franchise. Ben 10 Ben 10 is an American media franchise conceived by Man of Action and owned by The Cartoon Network, Inc. The franchise, mainly consisting of animated series produced by Cartoon Network Studios , revolves around
1560-407: The different media, regardless of the fact that they are being presented in sometimes completely different ways, such as the shared, interweaving storylines and elements of Spider-Man films, television shows, comics and video games. Espen Aarseth describes the financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of
1612-725: The fictional worlds they love, adds to the overall narrative the franchise creates through its other media. Marvel's Avenger's Campus park is one of the many franchise-based theme parks created in recent times, following the creation of The Wizarding World of Harry Potter at Universal Studio's Islands of Adventure and Star Wars' Galaxy's Edge at Disneyland and Disney World . Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Nancy Drew , Miss Marple , and other popular detectives , as well as popular comic book superheroes . Television and film franchises are often expanded upon in novels , particularly those in
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1664-470: The film The Matrix Reloaded and the video game Enter the Matrix were produced at the same time, using the same actors on the same sets, and released on the same day. Transmedia franchises occasionally release content through certain media that is not canon to the main or greater story that the franchise is built around, meaning that the elements of said content do not truly exist in the main timeline of
1716-607: The focus on the content of the commodity to "overlapping the commodity image with the character image". The book Anime's Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg, details the evolution of the media mix in Japan. Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. In such cases, even lead actors are often replaced as they age, lose interest, or their characters are killed. Spin-offs and adaptations of popular pieces of media within
1768-564: The franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom , which is the community of fans that indulge in many of its media and are committed to interacting with and keeping up with other consumers. Large franchise-based fandoms have grown to be even more popular in recent years with the rise of social media platforms, as many fans seek to interact with one another for discussion, debate and even to create their own fan-made pieces of media revolving around
1820-405: The franchise, on websites like tumblr , Reddit and Fandom . In the case of successful transmedia franchises, each different medium should expand the target demographic and fandom, build the interest of the consumers and add to the overarching story and narrative of the franchise itself. A connection between the characters, settings, and other elements of the media franchise do still exist within
1872-675: The franchise. Ben 10: Ultimate Challenge is a game show developed for television by United Kingdom -based company Twenty Twenty , which airs on Cartoon Network in the United Kingdom, Spain , France , Italy , Netherlands , Bulgaria , the Nordic region , Hungary , Poland , Germany , Russia , Turkey , Chile , United States and the Middle East . Ultimate Challenge is a trivia show that tasks children with answering questions about all three series. Ultimate Challenge
1924-498: The franchise. Ben 10: Ultimate Challenge is a game show developed for television by United Kingdom -based company Twenty Twenty , which airs on Cartoon Network in the United Kingdom, Spain , France , Italy , Netherlands , Bulgaria , the Nordic region , Hungary , Poland , Germany , Russia , Turkey , Chile , United States and the Middle East . Ultimate Challenge is a trivia show that tasks children with answering questions about all three series. Ultimate Challenge
1976-415: The franchise. Canon content often times breaks continuity, leading fans to speculate or seek to confirm which media are canon and which are not, which can get confusing if the franchise does not provide an answer themselves since entire media can be non-canon to the greater story, with a popular example occurring. On the other hand, specific episodes, volumes or parts of a series can be canon while others in
2028-473: The magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise. Non-fiction media franchises also exist in the television and film media, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to
2080-400: The media fictional material is unrelated. Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books . An enduring and comprehensive example of a media franchise is Playboy Enterprises , which began expanding well beyond its successful magazine, Playboy , within a few years after its first publication, into such enterprises as
2132-423: The production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of the work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having the release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in
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2184-532: The reboot continuity of Ben 10 (2016–2021), with its 2021 April specials serving as both the series finale for the 2016 reboot and a crossover event connecting both continuities. As of 2024, there are a total of 393 episodes. As of 2020, there have been three animated films – Secret of the Omnitrix (2007), Destroy All Aliens (2012), Versus the Universe (2020) and two live-action films – Race Against Time (2007), Alien Swarm (2009) released in
2236-476: The reboot continuity of Ben 10 (2016–2021), with its 2021 April specials serving as both the series finale for the 2016 reboot and a crossover event connecting both continuities. As of 2024, there are a total of 393 episodes. As of 2020, there have been three animated films – Secret of the Omnitrix (2007), Destroy All Aliens (2012), Versus the Universe (2020) and two live-action films – Race Against Time (2007), Alien Swarm (2009) released in
2288-525: The same medium are not, such as the fact that only some of the Battlestar Galactica comics are canon, with a large amount of them breaking the continuity of the main story. In Japanese culture and entertainment, media mix ( wasei-eigo : メディアミックス , mediamikkusu ) is a strategy to disperse content across multiple representations: different broadcast media , gaming technologies, cell phones, toys, amusement parks , and other methods. It
2340-412: The series finale for the 2016 reboot and a crossover event involving the first four television series in the franchise. As of 2024, the five concluded series are split into two continuities: the classic continuity , including the original series and its sequels – Ben 10 (2005–2008), Ben 10: Alien Force (2008–2010), Ben 10: Ultimate Alien (2010–2012), and Ben 10: Omniverse (2012–2014), and
2392-411: The series finale for the 2016 reboot and a crossover event involving the first four television series in the franchise. As of 2024, the five concluded series are split into two continuities: the classic continuity , including the original series and its sequels – Ben 10 (2005–2008), Ben 10: Alien Force (2008–2010), Ben 10: Ultimate Alien (2010–2012), and Ben 10: Omniverse (2012–2014), and
2444-477: The world's highest-grossing media franchises . For example, Pokémon 's penetration into the American market of the franchise along with others of Japanese origin, such as Yu-Gi-Oh! , gave rise to the recognition of what is variously called transmedia storytelling , crossmedia, transmediation , media synergy, etc. Researchers argue that the 1963 Tetsuwan Atomu marked a shift in Japanese marketing from
2496-413: Was a 2006–2012 comic book series made by DC Comics which showcased Ben 10 alongside Samurai Jack , Codename: Kids Next Door , The Secret Saturdays , or Generator Rex . Some of the issues were connected with the franchise, while others are non-canon . In February 2013, IDW Publishing announced a partnership with Cartoon Network to produce comics based on Cartoon Network properties. Ben 10
2548-413: Was a 2006–2012 comic book series made by DC Comics which showcased Ben 10 alongside Samurai Jack , Codename: Kids Next Door , The Secret Saturdays , or Generator Rex . Some of the issues were connected with the franchise, while others are non-canon . In February 2013, IDW Publishing announced a partnership with Cartoon Network to produce comics based on Cartoon Network properties. Ben 10
2600-487: Was changed when the original Ben 10 series ended and was replaced by Alien Force . In the game, he serves as a "Player Guide" offering guide-based missions and special items. In another browser-based game entitled Cartoon Network Universe: Project Exonaut , Ben's aliens, alongside Gwen and Vilgax, appear as "exosuits". The exosuits' purpose is protecting the player and giving them unique abilities and powers. The planet Kylmyys (the home of one of Ben's aliens, Big Chill) and
2652-487: Was changed when the original Ben 10 series ended and was replaced by Alien Force . In the game, he serves as a "Player Guide" offering guide-based missions and special items. In another browser-based game entitled Cartoon Network Universe: Project Exonaut , Ben's aliens, alongside Gwen and Vilgax, appear as "exosuits". The exosuits' purpose is protecting the player and giving them unique abilities and powers. The planet Kylmyys (the home of one of Ben's aliens, Big Chill) and
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#17327765481422704-412: Was one of the titles announced to be published. In July 2024, Dynamite Entertainment and Warner Bros. Discovery Global Brands and Experiences announced new comic books featuring Ben 10 . Media franchise A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend the commercial profitability of
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