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84-632: The consortium was founded by Cisco Systems , Intel , Microsoft , Princeton University , Dell , and ARM Holdings in 2015 and now has 57 members across the North America , Asia , and Europe , including Forbes 500 companies and noteworthy academic institutions. The OpenFog consortium merged with the Industrial Internet Consortium , now the Industry IoT Consortium, on January 31, 2019. OpenFog

168-592: A "first-to-file" system, which grants rights to the first entity to register the mark. However, well-known trademarks are an exception, as they may receive protection even without registration. In contrast, a few countries, like the United States, Canada, and Australia, follow a "first-to-use" or hybrid system, where using the mark in commerce can establish certain rights, even without registration. However, registration in these countries still provides stronger legal protection and enforcement. For example, in

252-448: A 2009 purchase of mobile specialist Starent Networks . Cisco continued to be challenged by both domestic competitors Alcatel-Lucent , Juniper Networks , and an overseas competitor Huawei . Due to lower-than-expected profit in 2011, Cisco reduced annual expenses by $ 1 billion. The company cut around 3,000 employees with an early-retirement program who accepted a buyout and planned to eliminate as many as 10,000 jobs (around 14 percent of

336-614: A Cisco Distinguished Engineer and CIO for the IEEE Communications Society then and now a manager at the National Institute of Standards and Technologies (NIST). The project was executed from concept to launch by Armando Pereira at PVentures Group, a Silicon Valley –based high-tech consulting firm. OpenFog released its reference architecture for fog computing on February 13, 2017. The Fog World Congress 2017, with Dr. Tao Zhang as its General Chair,

420-480: A cash-and-equity deal. Trademark A trademark (also written trade mark or trade-mark ) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a product or service from a particular source and distinguishes it from others. Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colors used to create

504-410: A cloud API platform that simplifies the addition of real-time communications and collaboration capabilities within applications. On June 30, 2015, Cisco acquired privately held OpenDNS , the company best known for its DNS service that adds a level of security by monitoring domain name requests. On August 6, 2015, Cisco announced that it has completed the acquisition of privately held MaintenanceNet,

588-444: A company or product. A trademark, by contrast, offers legal protection for a brand with enforceable rights over the brand's identity and distinguishing elements. Trademark law is designed to fulfill the public policy objective of consumer protection , by preventing the public from being misled as to the origin or quality of a product or service. By identifying the commercial source of products and services, trademarks facilitate

672-467: A competitor uses the same or a confusingly similar trademark for the same or similar products in a jurisdiction where the trademark is protected. This concept is recognized in many jurisdictions, including the United States, the European Union, and other countries, though specific legal standards may vary. To establish trademark infringement in court, the plaintiff generally must show: Trademark

756-578: A decade virtually unchanged. The company was quick to capture the emerging service provider environment, entering the SP market with product lines such as Cisco 7000 and Cisco 8500. Between 1992 and 1994, Cisco acquired several companies in Ethernet switching , such as Kalpana , Grand Junction and most notably, Mario Mazzola 's Crescendo Communications, which together formed the Catalyst business unit. At

840-553: A definitive agreement to acquire Sourcefire for $ 2.7 billion. On August 14, 2013, Cisco Systems announced it would cut 4,000 jobs from its workforce, which was roughly 6%, starting in 2014. At the end of 2013, Cisco announced poor revenue due to depressed sales in emerging markets, caused by economic uncertainty and by fears of the National Security Agency planting backdoors in its products. In April 2014, Cisco announced funding for early-stage firms to focus on

924-630: A distinctive label or ticket'. In the United States , Congress first attempted to establish a federal trademark regime in 1870. This statute purported to be an exercise of Congress' Copyright Clause powers. However, the Supreme Court struck down the 1870 statute in the Trade-Mark Cases later on in the decade. In 1881, Congress passed a new trademark act, this time according to its Commerce Clause powers. Congress revised

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1008-437: A generic product or service name. They should stand out from the surrounding text using capital letters, bold type, italics, color, underlining, quotation marks, or a unique stylized format. For example, say “LEGO® toy blocks” instead of “Lego’s.” A trademark may be designated by the following symbols: While ™ and ℠ apply to unregistered marks (™ for goods and ℠ for services), the ® symbol indicates official registration with

1092-609: A loss of rights in the trademark. It is still possible to make significant changes to the underlying goods or services during a sale without jeopardizing the trademark, but companies will often contract with the sellers to help transition the mark and goods or services to the new owners to ensure continuity of the trademark. Trademarks are often confused with patents and copyrights . Although all three laws protect forms of intangible property, collectively known as intellectual property (IP), they each have different purposes and objectives: Among these types of IP, only trademark law offers

1176-738: A market capitalization of $ 224 million, and was listed on the NASDAQ stock exchange. On August 28, 1990, Lerner was fired. Upon hearing the news, her husband Bosack resigned in protest. Although Cisco was not the first company to develop and sell dedicated network nodes, it was one of the first to sell commercially successful routers supporting multiple network protocols. Classical, CPU-based architecture of early Cisco devices coupled with flexibility of operating system IOS allowed for keeping up with evolving technology needs by means of frequent software upgrades. Some popular models of that time (such as Cisco 2500 ) managed to stay in production for almost

1260-480: A meaningful share of the packet-optical market, revenues were still not on par with US$ 7 billion price tag paid in 1999 for Cerent . Some of acquired technologies (such as Flip from Pure Digital) saw their product lines terminated. Cisco announced on March 15, 2012, that it would acquire NDS Group for $ 5bn. The transaction was completed on July 30, 2012. In January 2013, Cisco Systems acquired Israeli software maker Intucell for around $ 475 million in cash,

1344-591: A move to expand its mobile network management offerings. In the same month, Cisco Systems acquired Cognitive Security, a company focused on Cyber Threat Protection. Cisco also acquired SolveDirect (cloud services) in March 2013 and UK -based Ubiquisys (mobile software) in April 2013 for $ 310 million. Cisco acquired cyber-security firm Sourcefire , in October 2013. On June 16, 2014, Cisco announced that it has completed

1428-513: A product design consulting firm that helped develop Cisco's Flip video camera. Also in 2010, Cisco became a key stakeholder in e-Skills Week . In March 2011, Cisco completed the acquisition of privately held network configuration and change management software company Pari Networks. Although many buy-ins (such as Crescendo Networks in 1993, Tandberg in 2010) resulted in acquisition of flagship technology to Cisco, many others have failed—partially or completely. For instance, in 2010 Cisco occupied

1512-464: A unique identity. For example, Pepsi® is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design. The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources. Legal protection for trademarks

1596-511: A variety of companies to spin products and talent into the company. In 1995–1996 the company completed 11 acquisitions. Several acquisitions, such as Stratacom , were one of the biggest deals in the industry when they occurred. During the Internet boom in 1999, the company acquired Cerent Corporation , a start-up company located in Petaluma, California , for about US$ 7 billion. It was

1680-701: A whole. Trademark protection does not apply to utilitarian features of a product such as the plastic interlocking studs on Lego bricks. The earliest examples of use of markings date back to around 15,000 years ago in Prehistory . Similar to branding practices, the Lascaux cave paintings in France, for instance, depict bulls with marks, which experts believe may have served as personal marks to indicate livestock ownership. Around 6,000 years ago, Egyptian masonry featured quarry marks and stonecutters' signs to identify

1764-493: Is "escalator," which was once a trademark. In contrast, patents have a fixed term, typically lasting 20 years from the filing date, after which the invention enters the public domain. Copyrights generally last for the life of the author plus an additional 50 to 70 years (depending on the jurisdiction), after which the protected work enters the public domain. Although intellectual property laws such as these are theoretically distinct, more than one type may afford protection to

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1848-952: Is also included in the S&;P 500 , Nasdaq-100 , the Russell 1000 , and the Russell 1000 Growth Stock indices. Cisco Systems was founded in December 1984 by Sandy Lerner along with her husband Leonard Bosack . Lerner was the director of computer facilities for the Stanford University Graduate School of Business . Bosack was in charge of the Stanford University computer science department's computers. Cisco's initial product has roots in Stanford University's campus technology. In

1932-435: Is inherently distinctive (able to identify and distinguish a single source of goods or services), often falling into categories such as suggestive, fanciful, or arbitrary, and is therefore registerable. In contrast, weak trademarks tend to be either descriptive or generic and may not be registerable. The registration process typically begins with a trademark clearance search to identify potential conflicts that could prevent

2016-503: Is required to act as the "basic mark." In the international application, the trademark owner can designate one or more Madrid System Member countries for protection. Each designated country’s trademark office will review the Madrid application under its local laws to grant or refuse protection. In the United States, for example, a trademark must first be registered or pending with the U.S. Patent and Trademark Office (USPTO) to serve as

2100-466: Is subject to various defenses, such as abandonment, limitations on geographic scope , and fair use. In the United States, the fair use defense protects many of the interests in free expression related to those protected by the First Amendment . Fair use may be asserted on two grounds, either that the alleged infringer is using the mark to describe accurately an aspect of its products, or that

2184-670: Is typically secured through registration with governmental agencies, such as the United States Patent and Trademark Office (USPTO) or the European Union Intellectual Property Office (EUIPO). Registration provides the owner certain exclusive rights and provides legal remedies against unauthorized use by others. Trademark laws vary by jurisdiction but generally allow owners to enforce their rights against infringement, dilution, or unfair competition. International agreements, such as

2268-606: Is used to refer to both trademarks and service marks. Similarly, the World Intellectual Property Organization (WIPO) defines a trademark as a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. WIPO administers the Madrid Protocol , which allows trademark owners worldwide to file one application to register their trademark in multiple countries. Almost anything that identifies

2352-456: The Internet of things (IoT), domain security , videoconferencing , and energy management with products including Webex , OpenDNS , Jabber , Duo Security, Silicon One, and Jasper . Cisco Systems was founded in December 1984 by Leonard Bosack and Sandy Lerner , two Stanford University computer scientists who had been instrumental in connecting computers at Stanford. They pioneered

2436-1015: The OpenFog Consortium , to promote interests and development in fog computing . In January 2016, Cisco invested in VeloCloud, a software-defined WAN (SD-WAN) start-up with a cloud offering for configuring and optimizing branch office networks. Cisco contributed to VeloCloud's $ 27 million Series C round, led by March Capital Partners. In February 2017, Cisco launched a cloud-based secure internet gateway, called Cisco Umbrella, to provide safe internet access to users who do not use their corporate networks or VPNs to connect to remote data centers. Immediately after reporting their fourth-quarter earnings for 2017, Cisco's price-per-share value jumped by over 7%, while its earnings per share ratio increased from 60 to 61 cents per share, due in part to Cisco's outperformance of analyst expectations. In September 2017, Chambers announced that he would step down from

2520-647: The Paris Convention and the Madrid Protocol , simplify the registration and protection of trademarks across multiple countries. Additionally, the TRIPS Agreement sets minimum standards for trademark protection and enforcement that all member countries must follow. The term trademark can also be spelled trade mark in regions such as the EU, UK, and Australia, and as trade-mark in Canada. Despite

2604-777: The "Silicon One" ASIC chip with the G100 model reaching a speed of 25.6 Tbit/s. The Silicon One competes against the Tomahawk series by Broadcom the Nvidia Spectrum , the Marvell Teralynx and the Intel Tofino. In 2023, the Silicon One G200 will offer a speed of 51.2 Tbit/sec. In March 2020, SVP and GM of Enterprise Networking David Goeckeler left to become CEO of Western Digital . and

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2688-646: The "basic mark" necessary for Madrid filings. The trademark registration process with the USPTO generally follows these steps: Trademark owners seeking protection in multiple jurisdictions have two options: the Paris route, under the Paris Convention , or the Madrid System , which is administered by WIPO . The Paris route, covering 180 countries and also known as the "direct route," requires filing separate applications with each country’s IP office. In contrast,

2772-593: The 73,400 total employees before curtailment). During the 2011 analyst call, Cisco's CEO John Chambers called out several competitors by name, including Juniper and HP. On July 24, 2012, Cisco received approval from the EU to acquire NDS (a TV software developer) for US$ 5 billion. In 2013, Cisco sold its Linksys home-router unit to Belkin International Inc., signaling a shift to sales to businesses rather than consumers. On July 23, 2013, Cisco Systems announced

2856-429: The European Union requires "genuine use" of the mark within a continuous five-year period following registration to maintain the trademark, with non-use potentially resulting in revocation. The trademark owner must enforce their rights to preserve the trademark's distinctiveness , prevent trademark infringement, and avoid dilution. Enforcement after registration generally involves: Trademark infringement occurs when

2940-730: The Internet of Things. The investment fund was allocated to investments in IoT accelerators and startups such as The Alchemist Accelerator , Ayla Networks and EVRYTHNG . Later that year, the company announced it was laying off another 6,000 workers or 8% of its global workforce, as part of a second restructuring. On November 4, 2014, Cisco announced an investment in Stratoscale . On May 4, 2015, Cisco announced CEO and Chairman John Chambers would step down as CEO on July 26, 2015, but remain chairman. Chuck Robbins , senior vice president of worldwide sales & operations and 17-year Cisco veteran,

3024-468: The Madrid System streamlines the process by allowing a single Madrid application, built on an existing or applied-for national or regional registration (the "basic mark"), to extend protection to up to 131 countries. Unlike patents and copyrights , which have fixed expiration dates, trademark registrations typically have an initial term of 10 years and can be renewed indefinitely, as long as

3108-576: The Reactivity team and product portfolio under its Datacenter Switching and Security Technology Group, which reported to the company's then senior vice president Jayshree Ullal . Throughout the mid-2000s, Cisco also built a significant presence in India, establishing its Globalization Centre East in Bangalore for $ 1 billion. Cisco also expanded into new markets by acquisition—one example being

3192-577: The Roman Empire. Other notable trademarks that have been used for a long time include Stella Artois , which claims use of its mark since 1366, and Löwenbräu , which claims use of its lion mark since 1383. The first trademark legislation was passed by the Parliament of England under the reign of King Henry III in 1266, which required all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in

3276-593: The Rome Call for AI ethics at the Vatican, endorsing the document's principles for responsible and ethical AI use. For the fiscal year 2023, Cisco reported earnings of US$ 12.6 billion, with an annual revenue of US$ 57 billion, an increase of 10.6% over the previous fiscal cycle. Cisco's shares traded at over $ 43 per share, and its market capitalization was valued at US$ 213.2 billion in September 2018. Cisco acquired

3360-528: The Trademark Act in 1905. The Lanham Act of 1946 updated the law and has served, with several amendments, as the primary federal law on trademarks. The Trade Marks Act 1938 in the United Kingdom set up the first registration system based on the "intent-to-use" principle. The Act also established an application publishing procedure and expanded the rights of the trademark holder to include

3444-492: The Trademark Electronic Search System (TESS) in 2023. A comprehensive clearance search involves checking the USPTO database for federally registered and applied-for trademarks, state trademark databases, and the internet to see if someone else has already registered that trademark or a similar one. The search should also include looking at both words and designs. To search for similar designs in

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3528-486: The UK Patent Office for the first time. Registration was considered to comprise prima facie evidence of ownership of a trademark and registration of marks began on 1 January 1876. The 1875 Act defined a registrable trade mark as a device or mark, or name of an individual or firm printed in some particular and distinctive manner; or a written signature or copy of a written signature of an individual or firm; or

3612-560: The US-based company best known for its cloud-based contract management platform ServiceExchange. On the same month, Cisco acquired Pawaa, a privately held company in Bangalore, India that provides secure on-premises and cloud-based file-sharing software. On September 30, 2015, Cisco announced its intent to acquire privately held Portcullis Computer Security, a UK-based company that provides cybersecurity services to enterprise clients and

3696-400: The USPTO database, design search codes must be used. WIPO ’s Global Brand Database provides international access to trademarks and emblems. Trademark owners can either maintain protection at the national level or expand internationally through the Madrid System by building on their national registration. To pursue international protection, a national registration or pending application

3780-584: The United States, trademark rights are established either (1) through first use of the mark in commerce, creating common law rights limited to the geographic areas of use, or (2) through federal registration with the U.S. Patent and Trademark Office (USPTO), with use in commerce required to maintain the registration. Federal registration with the USPTO provides additional benefits, such as: Trademark law grants legal protection to "distinctive" trademarks, which are marks that allow consumers to easily associate them with specific products or services. A strong trademark

3864-588: The acquisition of ThreatGRID, a company that provided dynamic malware analysis and threat intelligence technology. On June 17, 2014, Cisco announced its intent to acquire privately held Tail-f Systems, a leader in configuration management software. On April 2, 2015, Cisco announced plans to buy Embrane, a software-defined networking startup. The deal will give Cisco Embrane's software platform, which provides layer 3–7 network services for things such as firewalls, VPN termination, server load balancers and SSL offload. On May 7, 2015, Cisco announced plans to buy Tropo,

3948-459: The alleged infringer is using the mark to identify the mark owner. One of the most visible proofs that trademarks provide a limited right in the U.S. comes from the comparative advertising that is seen throughout U.S. media. An example of the first type is that although Maytag owns the trademark "Whisper Quiet" for its dishwashers, makers of other products may describe their goods as being "whisper quiet" so long as these products do not fall under

4032-438: The barring of trademark use even in cases where confusion remained unlikely. This Act served as a model for similar legislation elsewhere. The oldest registered trademark has various claimants, enumerated below: Trademark protection can be acquired through registration and/or, in certain countries, through use. Globally, the most common method for establishing trademark rights is registration. Most countries operate under

4116-537: The company's product lines. Limits of IOS and aging Crescendo architecture also forced Cisco to look at merchant silicon in the carrier Ethernet segment. This resulted in a new ASR 9000 product family intended to consolidate the company's carrier Ethernet and subscriber management business around EZChip -based hardware and IOS-XR . In March 2007, Cisco acquired Reactivity Inc, a privately held XML gateway provider based in Redwood City, California . Cisco placed

4200-491: The concept of a local area network (LAN) being used to connect distant computers over a multiprotocol router system . The company went public in 1990 and, by the end of the dot-com bubble in the year 2000, had a market capitalization of $ 500 billion, surpassing Microsoft as the world's most valuable company. Cisco stock (CSCO) was added to the Dow Jones Industrial Average on June 8, 2009, and

4284-595: The different spellings, all three terms denote the same concept. In the United States, the Lanham Act defines a trademark as any word, phrase, symbol, design, or combination of these things used to identify goods or services. Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. A service mark , also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. The term trademark

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4368-402: The early 1980s students and staff at Stanford, including Bosack, used technology on the campus to link all of the school's computer systems to talk to one another, creating a box that functioned as a multiprotocol router called the "Blue Box". The Blue Box used circuitry made by Andy Bechtolsheim , and software that was originally written at Stanford by research engineer William Yeager . Due to

4452-471: The executive chairman role at the end of his term on the board in December 2017. On December 11, 2017, Robbins was elected to succeed Chambers as executive chairman while retaining his role as CEO, and Chambers was given the title of "Chairman Emeritus". Reuters reported that "Cisco Systems Inc's (CSCO.O) product revenue in Russia grew 20 percent in 2017, ahead of Cisco's technology product revenue growth in

4536-520: The first standard for fog computing. Cisco Systems Cisco Systems, Inc. (using the trademark Cisco ) is an American multinational digital communications technology conglomerate corporation headquartered in San Jose, California . Cisco develops, manufactures, and sells networking hardware , software , telecommunications equipment and other high-technology services and products. Cisco specializes in specific tech markets, such as

4620-498: The government sectors. On October 26, 2015, Cisco announced its intent to acquire ParStream, a privately held company based in Cologne, Germany, that provides an analytics database that allows companies to analyze large amounts of data and store it in near real-time anywhere in the network. On October 27, 2015, Cisco announced that it would acquire Lancope , a company that focuses on detecting threat activity, for $ 452.5 million in

4704-409: The identification of products and services which meet the expectations of consumers as to the quality and other characteristics. Trademarks may also serve as an incentive for manufacturers, providers, or suppliers to consistently provide quality products or services to maintain their business reputation. Furthermore, if a trademark owner does not maintain quality control and adequate supervision about

4788-691: The impossibility of re-exporting. In February 2023, Cisco also wrote off the debt of the Russian mobile operator MTS in the amount of 1.234 billion rubles. As expected, these are unpaid amounts for previous equipment deliveries. In 2023, Cisco announced plans to begin manufacturing equipment in India. On 15 February 2024, Cisco announced it would lay off more than 4,000 employees, or 5% of its global workforce, and lowered its annual revenue forecast due to economic challenges and reduced demand from telecom and cable service providers. On 24 April 2024, Chuck Robbins, CEO of Cisco, met with Pope Francis and signed

4872-574: The late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857 with the "Manufacture and Goods Mark Act". In Britain, the Merchandise Marks Act 1862 made it a criminal offense to imitate another's trade mark 'with intent to defraud or to enable another to defraud'. The passing of the Trade Marks Registration Act 1875 allowed formal registration of trademarks at

4956-532: The manufacture and provision of products or services supplied by a licensee, such "naked licensing" will eventually adversely affect the owner's rights in the trademark. For US law see, ex. Eva's Bridal Ltd. v. Halanick Enterprises, Inc. 639 F.3d 788 (7th Cor. 2011). This proposition has, however, been watered down by the judgment of the House of Lords in the case of Scandecor Development AB v. Scandecor Marketing AB et al. [2001] UKHL 21; wherein it has been held that

5040-415: The mark remains in continuous use in commerce. If the trademark owner stops using the mark for too long (typically three to five years, depending on the jurisdiction), the trademark rights may be lost. For example, in the United States, trademark rights are based on use in commerce. If a mark is not used for three consecutive years, it is presumed abandoned and becomes vulnerable to challenges. Similarly,

5124-476: The mere fact that a bare license (the equivalent of the United States concept of a naked license) has been granted did not automatically mean that a trademark was liable to mislead. By the same token, trademark holders must be cautious in the sale of their mark for similar reasons as apply to licensing. When assigning an interest in a trademark, if the associated product or service is not transferred with it, then this may be an "assignment-in-gross" and could lead to

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5208-404: The mid-to-late 1990s. Cisco introduced products ranging from modem access shelves (AS5200) to core GSR routers, making them a major player in the market. In late March 2000, at the height of the dot-com bubble , Cisco became the most valuable company in the world, with a market capitalization of more than $ 500 billion. As of July 2014, with a market cap of about US$ 129 billion, it

5292-557: The migration to new high-end hardware CRS-1 and software architecture IOS XR . As part of a rebranding campaign in 2006, Cisco Systems adopted the shortened name "Cisco" and created "The Human Network" advertising campaign. These efforts were meant to make Cisco a "household" brand—a strategy designed to support the low-end Linksys products and future consumer products. On the more traditional business side, Cisco continued to develop its routing, switching and security portfolio. The quickly growing importance of Ethernet also influenced

5376-603: The most expensive acquisition made by Cisco to that date, and only the acquisition of Scientific Atlanta has been larger. In 1999, Cisco also acquired a stake for $ 1 billion in KPMG Consulting to enable establishing Internet firm Metrius founded by Keyur Patel of Fuse. Several acquired companies have grown into $ 1Bn+ business units for Cisco, including LAN switching, Enterprise Voice over Internet Protocol (VOIP) platform Webex and home networking . The latter came as result of Cisco acquiring Linksys in 2003 and in 2010

5460-457: The other so-called BRIC countries of Brazil , China and India ." On May 1, 2018, Cisco Systems agreed to buy AI-driven business intelligence startup Accompany for $ 270 million. As of June 2018, Cisco Systems ranked 444th on Forbes Global 2000 list, with $ 221.3 billion market cap. In 2019, Cisco acquired CloudCherry, a customer experience management company, and Voicea, an artificial intelligence company. In 2019, Cisco also introduced

5544-421: The possibility of perpetual rights, provided the trademark is continuously used and renewed. However, if a trademark is no longer in use, its registration may be subject to cancellation. Trademarks can also lose protection through genericide , a process where a trademark becomes so widely used to refer to a category of goods or services that it loses its distinctiveness and legal protection. A well-known example

5628-527: The registration of the trademark. A comprehensive clearance search can help avoid costly and time-consuming issues, such as refusal to register, opposition or cancellation proceedings, or a trademark infringement lawsuit. In the United States, the USPTO maintains a publicly accessible database of registered trademarks. This database can be searched using the Trademark Search system, which replaced

5712-425: The relevant national authority. Using the ® symbol for unregistered trademarks is misleading and can be treated as unfair business practice. It may also result in civil or criminal penalties. A brand is a marketing concept that reflects how consumers perceive a product or service. It has a much wider meaning and refers to the proprietary visual, emotional, rational, and cultural image that customers associate with

5796-426: The same article. For example, the particular design of a bottle may qualify for copyright protection as a non-utilitarian [sculpture], or trademark protection based on its shape, or the ' trade dress ' appearance of the bottle as a whole may be protectable. Titles and character names from books or movies may also be protectable as trademarks while the works from which they are drawn may qualify for copyright protection as

5880-405: The same category of goods the trademark is protected under. An example of the second type is that Audi can run advertisements saying that a trade publication has rated an Audi model higher than a BMW model since they are only using "BMW" to identify the competitor. In a related sense, an auto mechanic can truthfully advertise that he services Volkswagens , and a former Playboy Playmate of

5964-486: The source of goods or services can serve as a trademark. In addition to words, slogans, designs, or combinations of these, trademarks can also include non-traditional marks like sounds, scents, or colors. Under the broad heading of trademarks, there are several specific types commonly encountered, such as trade dress, collective marks, and certification marks: To maintain distinctiveness , trademarks should function as adjectives, not as nouns or verbs, and be paired with

6048-488: The stone's origin and the workers responsible. Wine amphorae marked with seals were also found in the tomb of Pharaoh Tutankhamun , who ruled ancient Egypt more than 3,000 years ago. Over 2,000 years ago, Chinese manufacturers sold goods marked with identifying symbols in the Mediterranean region. Trademarks have also been discovered on pottery, porcelain, and swords produced by merchants in ancient Greece and

6132-435: The time, the company envisioned layer 3 routing and layer 2 ( Ethernet , Token Ring ) switching as complementary functions of different intelligence and architecture—the former was slow and complex, the latter was fast but simple. This philosophy dominated the company's product lines throughout the 1990s. In 1995, John Morgridge was succeeded by John T. Chambers . The Internet Protocol (IP) became widely adopted in

6216-550: The underlying architecture, and its ability to scale well, Yeager's well-designed invention became a key to Cisco's early success. In 1985, Bosack and Stanford employee Kirk Lougheed began a project to formally network Stanford's campus. They adapted Yeager's software into what became the foundation for Cisco IOS , despite Yeager's claims that he had been denied permission to sell the Blue Box commercially. On July 11, 1986, Bosack and Lougheed were forced to resign from Stanford and

6300-417: The university contemplated filing criminal complaints against Cisco and its founders for the theft of its software, hardware designs, and other intellectual properties. In 1987, Stanford licensed the router software and two computer boards to Cisco. In addition to Bosack, Lerner, Lougheed, Greg Satz (a programmer), and Richard Troiano (who handled sales), completed the early Cisco team. The company's first CEO

6384-584: The white paper, "OpenFog Reference Architecture". This document outlines the eight pillars of an OpenFog architecture:Security; Scalability; Open; Autonomy; Programmability; RAS (Reliability, Availability, and Serviceability); Agility; and Hierarchy. It also incorporates a glossary for fog computing terms. In July 2018, the IEEE Standards Association announced it had adopted the OpenFog Reference Architecture as

6468-471: Was Bill Graves, who held the position from 1987 to 1988. In 1988, John Morgridge was appointed CEO. The name "Cisco" was derived from the city name San Francisco , which is why the company's engineers insisted on using the lower case "cisco" in its early years. The logo is intended to depict the two towers of the Golden Gate Bridge . On February 16, 1990, Cisco Systems went public with

6552-649: Was announced as the next CEO. On July 23, 2015, Cisco announced the divestiture of its television set-top-box and cable modem business to Technicolor SA for $ 600 million, a division originally formed by Cisco's $ 6.9 billion purchase of Scientific Atlanta . The deal came as part of Cisco's gradual exit from the consumer market, and as part of an effort by Cisco's new leadership to focus on cloud-based products in enterprise segments. Cisco indicated that it would still collaborate with Technicolor on video products. On November 19, 2015, Cisco, alongside ARM Holdings , Dell , Intel , Microsoft and Princeton University , founded

6636-463: Was created on November 19, 2015, by ARM Holdings , Cisco Systems , Dell , Intel , Microsoft , and Princeton University . The idea for a consortium centered on the advancement and dissemination of fog computing was thought up by Helder Antunes , a Cisco executive with a history in IoT , Mung Chiang , then a Princeton University professor and now President of Purdue University , and Dr. Tao Zhang,

6720-1407: Was hosted in October 2017 by OpenFog, in conjunction with the IEEE Communications Society, as the first congress devoted to fog computing. The OpenFog Consortium is governed by its board of directors, which is chaired by Cisco Senior Director Helder Antunes. The board of directors is made up of 11 seats, each representing one of the following companies and institutions: ARM , AT&T , Cisco, Dell, Intel, Microsoft, Princeton University, IEEE , GE , ZTE and Shanghai Tech University . The consortium's general membership currently comprises 13 academic members: Aalto University , Arizona State University , California Institute of Technology , Georgia State University , National Chiao Tung University , National Taiwan University , Shanghai Research Centre for Wireless Communication, Chinese University of Hong Kong , University of Colorado Boulder , University of Southern California , University of Pisa , Vanderbilt University , Wayne State University , and 20 additional members: Hitachi , Internet Initiative Japan , Itochu , Kii, Nebbiolo, PrismTech, NEC , NGD Systems, NTT Communications , OSIsoft , Real-time Innovations, relayr, Sakura Internet, Stichting imec Nederland, Toshiba , TTT Tech, Fujitsu , FogHorn Systems, TTTech and MARSEC. The OpenFog Consortium has published

6804-541: Was integrated into the Cisco Security business unit. Ironport's Senderbase was renamed as Sensorbase to take account of the input into this database that other Cisco devices provide. SensorBase allows these devices to build a risk profile on IP addresses, therefore allowing risk profiles to be dynamically created on http sites and SMTP email sources. In 2010, Cisco bought Starent Networks (a mobile packet core company) for $ 2.9 billion and Moto Development Group,

6888-628: Was replaced by Todd Nightingale, head of Cisco Meraki . In October 2022, Cisco announced a partnership adding the Microsoft Teams app to its meeting devices. In 2022, Cisco completely curtailed sales of its equipment in Russia due to Russian invasion of Ukraine , and completely discontinued service for already-sold devices. In April 2023, it became known that the company had destroyed equipment, spare parts, and even vehicles and office furniture worth 1.86 billion rubles (about $ 23 million) due to

6972-576: Was still one of the most valuable companies. The perceived complexity of programming routing functions in silicon led to the formation of several startups determined to find new ways to process IP and MPLS packets entirely in hardware and blur boundaries between routing and switching. One of them, Juniper Networks , shipped their first product in 1999 and by 2000 chipped away about 30% from Cisco SP Market share. In response, Cisco later developed homegrown ASICs and fast processing cards for GSR routers and Catalyst 6500 switches. In 2004, Cisco also started

7056-509: Was supplemented with new product line dubbed Cisco Valet . Cisco announced on January 12, 2005, that it would acquire Airespace for US$ 450 million to reinforce the wireless controller product lines. Cisco announced on January 4, 2007, that it would buy IronPort in a deal valued at US$ 830 million and completed the acquisition on June 25, 2007. IronPort was best known for its IronPort AntiSpam, its SenderBase email reputation service and its email security appliances. Accordingly, IronPort

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