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44-592: LBS was originally a unit of Grey Advertising , in order to develop products that were marketed for syndication. Some of the first products that were made were Not for Women Only , which was produced by WNBC-TV in New York City, and Hot Fudge , which was produced by then-ABC O&O WXYZ-TV in Detroit. Siegel was moved from Grey Advertising's president in order to become head of Lexington Broadcast Services Company. In 1977, it launched its first breakout hit for

88-456: A Clio and an Emmy Award . Grey Group's European network, Grey EMEA , won 26 Euro Effie awards, and is the five-time Euro Effie Agency Network of the Year, in the four consecutive years of 2005–2008 and again in 2012. Founded in 1917  ( 1917 ) by Lawrence Valenstein and Arthur C. Fatt , Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of

132-524: A 45,000-square-foot house in Beverly Hills from Kenny Rogers , where they hosted lavish Christmas parties. In 1993, Davis and his wife were robbed of $ 10 million of jewels and $ 50,000 cash by masked gunmen while on holiday in the south of France. Davis was identified with his towering stature, measuring 6 feet 4 inches (1.93 m) tall. He was known for his large appetite, with Fox executive Alan Hirschfield saying that Davis "was

176-966: A LEED certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location. Grey San Francisco is the company's San Francisco -based West Coast headquarters. Its clients include Symantec , LendingTree , Pernod Ricard , and SunEdison . In 2016, Grey acquired ArcTouch , a mobile design and development studio, which it operates as a subsidiary. In March 2017, Grey's London office announced its rebranding as Valenstein & Fatt for 100 days, to celebrate its Jewish founders and later executives, and to highlight prejudice in society. In August 2017, Grey Group appointed Michael Houston as worldwide chief executive officer on its 100th anniversary. In November 2020, WPP Group merged Grey Group and AKQA together to create AKQA Group. In July 2022, Grey Group named Laura Maness

220-486: A deal that was structured by Ramy El-Batrawi, Davis made an unsolicited $ 15 billion bid for the entertainment assets of Vivendi . The Denver Broncos National Football League team was targeted by failed takeover bids from Davis. Davis was a long-time philanthropist, especially for medical research. A research building at Cedars-Sinai Medical Center in Los Angeles is named for him. The Davis's daughter Dana

264-538: A deal with Murdoch to purchase John Kluge 's Metromedia television stations, which would form what is now the Fox network . Murdoch went alone and bought the studios, and later bought out Davis remaining stake in 20th Century Fox for $ 325 million. Davis sold Pebble Beach to Japanese businessman Minoru Isutani for $ 841 million in 1990. Winning a bidding war against the Sultan of Brunei, Hassanal Bolkiah , Davis bought

308-543: A home video distribution venture, Kideo Video, which released titles from LBS' Kideo catalog, through which, by 1986, LBS planned to release titles for the videocassette market, and it gained programming rights for 200 Kideo titles. By 1987, LBS had to market beauty videocassettes due to the underperforming expectations of the initial Kideo videocassettes, and sponsored made-for-TV specials would not be included in its initial deal. In June 1987, DIC and LBS settled their lawsuits regarding Kideo Video "amicably" out of court, due to

352-656: A race to acquire Grey Global, the seventh-largest advertising agency at the time, for approximately US$ 1.3 billion. In late 2005  ( 2005 ) , James R. Heekin III became chief executive officer of Grey Worldwide, Grey Global Group's traditional advertising agency . On January 1, 2007  ( 2007-01-01 ) , he became chairman and chief executive officer of Grey Group, the renamed agency holding company. He reports to Martin Sorrell , chief executive officer of WPP Group. Grey Group, Grey Advertising New York and G2 moved to

396-678: A result, the company ended up having to sell between 80 and 85 percent of its assets to its Baywatch distributor partner, the Scotti Brothers' All American Television . Grey Global Group Grey Group is a global advertising and marketing agency with headquarters in New York City , and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America. As

440-608: A successful fashion buyer for New York department stores. He went on to found Jay Day Dress Co., a well-priced line of women's dresses that achieved great success, selling 200,000 dresses per-month to stores across the nation. In 1939 he partnered with Ray Ryan , who owned the Ryan Oil Company, and they started the Davis Oil Company. Marvin graduated with a Bachelor of Science degree in engineering from New York University in 1947. He joined his father in

484-476: A television commercial in which two fictional towns, Villarriba and Villabajo , compete for the best paella at their popular fiestas. The commercial was soon dubbed into other languages and used in markets such as the United Kingdom, Germany, Russia, Portugal and Greece, modifying the detergent bottle with the corresponding local one. The advertising campaign has been renewed many times over the years, it

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528-684: A unit of communications conglomerate WPP Group , Grey Global Group operates branded independent business units in many communications disciplines, including advertising , direct marketing , public relations , public affairs , brand development , customer relationship management , sales promotion , and interactive marketing , through its subsidiaries: Grey, G2, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING. Grey Group's international clients include Procter & Gamble , GlaxoSmithKline , Nokia , British American Tobacco , Diageo , Volkswagen , Novartis , Wyeth , Canon , DirecTV , and 3M . The company has won 10 Cannes Lions , an Addy ,

572-629: Is a diabetic, and they founded the Children's Diabetes Foundation which hosts the biannual Carousel of Hope ball to raise money for juvenile diabetes . Davis and his wife were for many years major donors and fundraisers for the Democratic Party . When President Bill Clinton failed to appear personally at the Carousel of Hope ball and instead sent a videotaped message, Barbara Davis told a reporter: "There are 25 people in our family...I told

616-604: The Beverly Hills Hotel for $ 135 million in 1986. Davis later sold the hotel to the sultan for a $ 65 million profit. In 1999, Davis attempted to build a stadium in Los Angeles to lure the National Football League to award the city an expansion franchise during a 20-year span (1995-2015) when the NFL was absent from Los Angeles . The expansion team ultimately went to Houston and became

660-660: The Beverly Hills Hotel , and the Aspen Skiing Company . Marvin Davis was raised in a Jewish family, the son of Jack Davis and Jean Spitzer. He had one younger sister, Joan (born 1929). His father came to the United States from London as a teenager in 1917 and later joined the British Navy after reportedly applying for a college scholarship but being denied it because he was Jewish. Jack Davis became

704-490: The Houston Texans , who began play in 2002 . In later years, Davis was linked to takeover targets including Northwest Airlines , US Airways , CBS , NBC and T. Boone Pickens ' Mesa. A proponent of greenmail , the threatening of takeover bids that never come to pass, Davis said "All you have to do is look at the pretty girl and everyone thinks you're sleeping with her. You don't have to put up any money". In 2002

748-494: The Oakland Athletics from Charlie Finley for $ 12 million on December 12, 1977, with the intention of moving the franchise to Denver. The Oakland–Alameda County Coliseum Authority filed a lawsuit to block the sale because Finley had ten years remaining on a lease that began with the transfer of the ballclub's operations from Kansas City for the 1968 season . Davis ended negotiations on January 23, 1978, and

792-706: The oil exploration business and was later nicknamed "Mr. Wildcatter." The Davis Oil Company drilled for oil and gas in the West beginning in the 1940s and was incorporated in 1986 as Davis Petroleum, headquartered in Denver , Colorado. In 1960s-1980s, it became a leading independent oil and gas producer in the United States, focusing on drilling in Wyoming, where the company owned a 150-mile pipeline. Marvin Davis's son Gregg Davis took over as president of Davis Petroleum and Davis Offshore in 1997. Davis senior's partner Ray Ryan

836-454: The world record for the greatest number of moving image cameras used in a single shot. In 2009, the firm's London office developed a world record-setting campaign for Toshiba titled Space Chair . The minute-long ad featured the launch of an armchair into near space attached to a weather balloon at an altitude of 29,952 metres (98,268 ft)—making it the highest-altitude television commercial that had ever been filmed. In 2010, Grey

880-623: The 1970s, Grey was responsible for several popular ad campaigns including Star Wars toys for Kenner , aspirin and toothpaste for SmithKline , and Stove Top Stuffing for Kraft General Foods . In 1973, Strauss died of a heart attack. Through the 1960s and 1970s, Grey continued to acquire major accounts, and grew into related communication fields. In 1970  ( 1970 ) , Meyer became chief executive officer and would remain in that position for 36 years. In 2000  ( 2000 ) , Grey Advertising became Grey Global Group. On March 7, 2005  ( 2005-03-07 ) , WPP Group beat out Havas in

924-445: The 1991 syndicated re-launch of Baywatch . The company was also known for handling Elia Kazan 's films that he directed from 1945 to 1976, and syndicating selected Bob Hope -produced movies that reverted to him after their initial release. That year, LBS Communications built up its distribution arm to allow stations to broadcast syndicated TV productions from outside production companies, and Paul Siegel would take over as president of

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968-609: The Athletics remained in Oakland under Finley's continued ownership. In 1981, Davis sold most of his oil holdings for $ 600 million to the Canadian company Hiram Walker-Consumers Home, Ltd. The United States Justice Department accused one of his Davis' companies of violating federal oil-pricing policies. The case was settled in 1981, with Davis paying a $ 20,000 fine. Business partners accused him in civil lawsuits of inflating

1012-678: The LBS Entertainment division. He had plans for advertising with Paramount Domestic Television and Coca-Cola Telecommunications , but the company then found itself in the cold, and the alternatives failed to materialize due to a management buyout of the company from Grey Advertising by Marvin Davis , who was a former employee of the 20th Century-Fox film studio. Around the time that LBS' partnership with Columbia Pictures Television ended in late 1989, LBS began to lose money, and in December 1991, LBS filed for Chapter 11 bankruptcy . As

1056-736: The Mediterranean Sea. After it was debunked by developers, the Apple Store pulled the app on the same day it was awarded a Bronze Lion at the Cannes Lions festival . Marvin Davis Marvin H. Davis (August 31, 1925 – September 25, 2004) was an American industrialist. He made his fortunes as the chair of Davis Petroleum and at one time owned 20th Century Fox , the Pebble Beach Corporation ,

1100-579: The White House person, "You are now talking to 25 new Republicans"". Marvin Davis was married for 53 years to Barbara Levine. They had five children and as of November 2005, fourteen grandchildren: Friend Aaron Spelling loosely based the Carrington family of his TV series Dynasty on the Davises, even filming an episode at their Colorado home. In 1984, the Davises purchased The Knoll ,

1144-644: The age of 79. He was interred in the Westwood Village Memorial Park Cemetery in Los Angeles. Davis' eldest daughter, Patricia Davis Raynes, sued her four siblings, her mother, and several of the family's advisers, alleging that they had all helped her father to systematically steal her trust fund before his death. Her lawsuit alleged that Marvin had entrapped and beaten Patricia in an attempt to get her to sign documents giving him control over her finances. Patricia Davis later settled with all 14 parties named in her complaint, and

1188-517: The agency's global CEO, who previously worked at Havas. She is the sixth CEO in Grey history and the first woman to attain the role. In 1956, Grey co-founder Arthur C. Fatt wrote the longstanding Greyhound Lines catchphrase " Leave the driving to us ." In 1991, Grey Spain conceived for Procter & Gamble an advertising campaign for its Fairy dishwashing liquid for the Spanish market focused on

1232-506: The case was closed in January 2008. By the conclusion of Patricia Davis' case, sister Nancy Davis had taken her brother Gregg to court over the sale of Davis Petroleum, in March 2006. Nancy Davis alleged that her brother and his partners vastly undervalued the company and thereby denied her (and her mother and siblings) of as much as $ 50 million in proceeds. Lawyers for Gregg Davis deny

1276-469: The color of their skin, you're voting for the wrong reasons." In November 2008, the firm began working with Toshiba to advertise its high-definition television upscaling technology. Its first ad, Time Sculpture , was a British television and cinema advertisement which comprised a collection of interacting movement loops sequenced into a single shot. The commercial was based on a video art proposal by director Mitch Stratten . Time Sculpture holds

1320-506: The company, Sha Na Na , for syndication, with advertising on a barter basis. In December 1982, it entered into a partnership with Columbia Pictures Television to bring the ABC drama Family to off-net syndication starting in September 1983, with LBS handling distribution under license from Columbia Pictures Television, which was sold onto a barter basis. The success of Family led to

1364-459: The cross complaints that stemmed from the home video label beginning in 1985. The settlement allowed Lorimar Home Video to continue distributing for the home video market certain kids' animated programs, and called for LBS and DIC to have the right to enter into separate home video agreements independently of each other. In addition, the rights of one of the companies could be independent of each other, and also independent of Lorimar Home Video, and

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1408-479: The firm debuted a self-funded political ad depicting candidates Barack Obama and John McCain with inverted skin tones and the text "LET THE ISSUES BE THE ISSUE." The campaign was rolled-out both digitally and via newspaper ads and posters hung around New York City. According to creative director Tor Myhren, it was "a non-partisan image. We wanted to address the race issue straight on. And it cuts both ways; if you're hopping on either candidate's bandwagon solely due to

1452-472: The firm went public, trading on the Nasdaq exchange, and the firm expanded into the use of psychographics (the analysis of consumer lifestyles). In 1966, Grey became one of the top 10 agencies in the U.S. In 1967, Strauss was named chief executive officer and chairman , and Edward H. Meyer was named president. In 1969, Strauss was named chairman In 1970, Meyer was named chief executive officer. In

1496-650: The formation of the Colex Enterprises joint venture (as mentioned below). In 1986, it launched a syndicated block with DIC Entertainment and Mattel , Kideo TV . That year, DIC and LBS formed the Family Theater package of eight animated specials, and decided that DIC and LBS would team up with Columbia Pictures Television to produce a live-action Dennis the Menace feature film. In 1985, LBS, DIC Enterprises and Karl/Lorimar Home Video set up

1540-542: The issue of a joint account that LBS was managing and allegedly was being trafficked in and out of the Cayman Islands was raised. It was revealed that there was wrongdoing in the $ 250 million account co-owned by LBS. In late July 1987, LBS Communications, on behalf of Westgate Entertainment, began marketing a $ 3 million, two-hour barter syndicated special on the Titanic , and LBS and Westgate had exclusive rights to

1584-730: The loan, and Diller pressed Davis for the new equity he had promised to put into Fox. Diller claims that Davis stalled and suggested that Diller call Michael Milken for a $ 250 million junk-bond loan, which would have been Diller's, not Davis', responsibility. By 1985, Rich was in Switzerland during an indictment that was filed against him by the United States due to his violation of sanctions against his commodity trades with Iran . Marc Rich had arranged with Davis for Davis to buy out his interest in 20th Century Fox for $ 116 million. Davis sold this interest to Rupert Murdoch for $ 250 million in March 1984. Davis later backed out of

1628-402: The poster boy for everything you shouldn't eat"; he weighed over 300 pounds (140 kg) for much of his adult life, though he lost about 130 pounds (59 kg) as his health failed in his final years. In Davis's last decade, he experienced a series of ailments, including diabetes , heart disease , a spinal tumor, pneumonia , and sepsis , and he died at The Knoll on September 25, 2004, at

1672-596: The results of his oil wells. In 1981, Davis acquired 20th Century Fox for $ 722 million with financier Marc Rich . Fox's assets included Pebble Beach Golf Links , the Aspen Skiing Company , and a Century City property upon which he built and twice sold Fox Plaza , which was made famous as "Nakatomi Plaza" in the 1988 action film Die Hard . While Davis was head of 20th Century Fox, President Ronald Reagan and his wife, Nancy , complained to him about excessive sexuality in films. Reagan suggested to Davis that he produce films that implied, rather than showed, sex, in

1716-426: The style of director Ernst Lubitsch . In 1984 Davis appointed Barry Diller , formerly chairman and chief executive officer of Paramount Pictures , to the chairman and CEO role at 20th Century Fox. Diller asked Davis for complete control, with Davis promising to provide financing for the studio. Fox's financial situation was precarious, with the company owing $ 600 million. Banks would not provide any extension to

1760-561: The taped footage of the attacks at that time. The company had to feed the special to an ad-hoc network of TV stations on October 28, and at least 30 minutes of the two-hour special would be from Monte Carlo. It was decided that LBS would sell the telecast as part of a four-special barter package. The company was known for distributing programs from DIC Entertainment and Columbia Pictures Television (including select material from Columbia subsidiary/label Screen Gems ), by way of its Colex Enterprises joint venture with Columbia, in addition to

1804-602: The wall of its original quarters, changing to Grey Advertising in 1925. In 1956  ( 1956 ) , Grey acquired its first major client, Procter & Gamble . In 1961, billings reached $ 59 million and in the same year, Herbert D. Strauss was named president and the firm expanded domestically and internationally. In 1961, the firm opened an office in Los Angeles, and in 1962 the firm opened an office in London and in 1963 in Japan. In 1964, billings reached $ 100 million. In 1965,

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1848-509: Was a pioneer of the oil deal known as the "third for a quarter," where investors in a wildcat oil well would each buy one-quarter of the well's production for a third of the cost of drilling the well, leaving all costs paid and Davis and Ryan owners of one-quarter of the well. Marvin Davis developed the oil business, and also became a major real estate developer in Denver, acquiring a shopping center and office complex. Davis offered to purchase

1892-456: Was expanded to other products of the brand and it has even had local versions in other countries. In 2016, Procter & Gamble –which is one of the largest advertisers in Spain– chose Villarriba and Villabajo as their best advertising campaign ever in the country given its popularity and excellent brand positioning results. During the final weeks of the 2008 United States presidential election ,

1936-457: Was listed on Fast Company ' s "50 Most Innovative Companies". In 2010, it was added to Advertising Age ' s "Agency A-List". In 2006, Grey was awarded 12 "Spots of the Week" by Ad Age , which placed it second highest overall. In 2016, Grey for Good, Grey Group's philanthropic communications division, created a hoax app that claimed to use crowdsourcing to help the refugee crisis in

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