82-453: The Lexus LF-Gh ( "Lexus Future Grand-touring Hybrid" ) is an LF concept vehicle by Lexus which debuted at the 2011 New York International Auto Show . The LF-Gh is a rear-wheel-drive hybrid platform powered by a Lexus Hybrid Drive powertrain. The LF-Gh also provide a hint of what future Lexus models, mainly the Lexus GS which was scheduled for late 2011, might look like. The front and
164-603: A smart key entry and startup system, and multimedia features. Beginning with the 2010 RX and HS models, the Remote Touch system, featuring a computer mouse -like controller with haptic feedback , was introduced; other models have featured touchscreen controls (through the 2009 model year) as a navigation screen interface. 2014 saw the introduction of the next version of Lexus' remote-touch innovations—the Remote Touch Interface Touchpad in
246-699: A software update , one week after Consumer Reports issued a recommendation not to buy the SUV, citing a possible rollover risk following the slow stability control response to a high-speed emergency turn. Although the publication knew of no reported incidents, the GX 460 received updated stability control software. In late 2010 and early 2011, Lexus began sales of the CT 200h , a compact four-door hybrid hatchback designed for Europe, in multiple markets. Sales of lower-displacement regional models were also expanded, beginning with
328-436: A Lincoln or Cadillac. In December 1989, Lexus initiated a voluntary recall of all 8,000 LS 400s based upon two customer complaints over defective wiring and an overheated brake light . A 20-day operation to replace the parts on affected vehicles included technicians to pick up, repair and return cars to customers free of charge, and also flying personnel and renting garage space for owners in remote locations. This response
410-574: A V8 version putting out 467 horsepower. The LC 500h, a V6 hybrid variant, could potentially become available in late 2017 or early 2018. In April 2019, Lexus announced that a rebadged limousine version of the third-generation Toyota Alphard would be sold as the Lexus LM . It was also announced that Lexus would finally enter the market in Mexico in 2021 with some of the vehicles in their lineup. In October 2019, Lexus announced that it will be launching
492-464: A brand, but as a distribution channel". As a result of Toyoda's organizational changes, Lexus senior managers report directly to the chairman for the first time in the marque's history. In January 2012, the marque began sales of the fourth generation GS line, including GS 350 and GS 450h variants, as well as a lower-displacement GS 250 model for select markets. In April 2012, the sixth generation ES line, including ES 350 and ES 300h variants, debuted at
574-482: A deep friendship. In 1938, Kiichiro asked Eiji to oversee construction of a newer factory about 32 km east of Nagoya on the site of a red pine forest in the town of Koromo, later renamed Toyota City . Known as the Honsha ("headquarters") plant, to this day it is considered the "mother factory" for Toyota Motor production facilities worldwide. Toyoda visited Ford River Rouge Complex at Dearborn, Michigan , during
656-543: A designated, third party regional distributor ; for example, in the United Arab Emirates, sales operations are managed by Al-Futtaim Motors LLC, and in Costa Rica, Lexus vehicles are sold via regional distributor Purdy Motors S.A. Other officially sanctioned regional distributors have sold Lexus models prior to the launch of, or in absence of, a dedicated dealership network. The Lexus brand launched in
738-404: A factor of one hundred (e.g. 350 for a 3.5 L engine), except in the case of turbocharged and hybrid vehicles, for which the digits correspond to the displacement of a naturally aspirated engine with equivalent output (on hybrids, the three digits refer to the combined gasoline-electric output). A space is used between the letters and numbers. The same letter may be used differently depending on
820-527: A home in Laguna Beach, California , to observe the lifestyles and tastes of American upper class consumers. Meanwhile, F1 engineering teams conducted prototype testing on locations ranging from the German autobahn to U.S. roads. Toyota's market research concluded that a separate brand and sales channel were needed to present its new sedan, and plans were made to develop a new network of dealerships in
902-526: A hybrid-only marque in Europe. By the end of the decade, Lexus ranked as the fourth-largest premium car make in the world by volume, and was the number one selling premium car marque in the U.S. for 10 consecutive years. In 2010, Lexus underwent a gradual sales recovery in North America and Asia as the marque focused on adding hybrids and new model derivatives. Sales in the U.S. held steady despite
SECTION 10
#1732786951585984-483: A less-developed dealership network. In European markets, the Lexus LS has ranked behind BMW, Mercedes-Benz, Audi, and Jaguar in flagship luxury car sales. Automotive analysts have suggested a possible rationale for the sales disparity, in that European buyers place less emphasis on vehicle reliability and have more brand loyalty to established domestic marques. In contrast, the Lexus LS has ranked second in sales to
1066-479: A managing director of Toyota Motor, Toyoda failed in his first attempt to crack the U.S. market with the underpowered Toyota Crown sedan in the 1950s, but he succeeded with the Toyota Corolla compact in 1968, a year after taking over as president of the company. During the car's development phase, Toyoda, as executive vice-president, had to overcome the objections of then-president Fukio Nakagawa to install
1148-459: A newly developed 1.0-liter engine, air conditioning and automatic transmissions in the Corolla. Appointed the fifth president of Toyota Motor, Toyoda went on to become the company's longest serving chief executive thus far. In 1981, he stepped down as president and assumed the title of chairman. He was succeeded as president by Shoichiro Toyoda . In 1983, as chairman, Eiji decided to compete in
1230-475: A price premium compared with their discontinued Toyota counterparts. Sales for the first half-year were slower than expected, affected by the contraction of the domestic auto market and price increases, but improved in subsequent months with an expanded lineup. Through the mid-2000s, Lexus experienced sales successes in South Korea and Taiwan, becoming the top-selling import make in both markets in 2005;
1312-521: A qualitative twist. Toyoda collaborated with Taiichi Ohno , a veteran loom machinist, to develop core concepts of what later became known as the 'Toyota Production System', such as the Kanban system of labeling parts used on assembly lines, which was an early precursor to bar codes. They also fine-tuned the concept of Kaizen , a process of incremental but constant improvements designed to cut production and labor costs while boosting overall quality. As
1394-719: A total of 518,000. Sales decreased in subsequent years due to the effects of the 2008 recession and the Japanese tsunami of 2011. Following this, sales recovered and reached a new high of 523,000 in 2013. In 2014, the Lexus brand set a new global sales record after selling 582,000 vehicles. This made Lexus the fourth best selling luxury brand in the world, trailing BMW, Audi and Mercedes-Benz. Global sales of Lexus vehicles increased by 12 percent in 2015 to reach another annual sales record with 652,000 units sold worldwide. Global cumulative sales of Lexus brand hybrid electric cars reached
1476-788: A variant of the RC coupe. Lexus produces its highest-performance models under its F marque division. The name refers to Flagship and Fuji Speedway in Japan, whose first corner, 27R, inspired the shape of the " F " emblem. F marque models are developed by the Lexus Vehicle Performance Development Division. The first F marque model, the IS F, went on sale in 2007, followed by the LFA in 2009. A related F-Sport performance trim level and factory-sanctioned accessory line
1558-479: Is available for standard Lexus models such as the IS 250 and IS 350. The F-Sport trim level commonly includes cosmetic upgrades to the exterior and interior, and in some vehicles, mechanical upgrades such as an adaptive variable suspension. F-Sport succeeded an earlier in-house tuning effort, the TRD -based L-Tuned, which had offered performance packages on the IS and GS sedans in the early 2000s (decade). Additions to
1640-561: Is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation . The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya , Japan. Operational centers are located in Brussels , Belgium, and Plano, Texas , United States. Created at around
1722-490: Is used in the development process. Each vehicle is designed according to approximately 500 specific product standards, known as "Lexus Musts", on criteria such as leather seat stitching. Design elements from the marque's concept vehicle line, the LF series (including the 2003 LF-S and 2004 LF-C ), have been incorporated in production models. Vehicle cabins have incorporated electroluminescent Optitron gauges, SmartAccess,
SECTION 20
#17327869515851804-455: The 2009–2010 Toyota vehicle recalls , several of which included Lexus models. The ES 350 and certain IS models were affected by a recall for potentially jamming floor mats , while parent company Toyota bore the brunt of negative publicity amid investigations over its series of product recalls and problem rates per-vehicle. The redesigned GX 460 was also voluntarily recalled in April 2010 for
1886-613: The Infiniti Q45 , which it launched in 1990. Mazda began selling the Luce as the Mazda 929 in North America in 1988 and later began plans to develop an upscale marque to be called Amati , but its plans did not come to fruition. Toyota researchers visited the U.S. in May 1985 to conduct focus groups and market research on luxury consumers. During that time, several F1 designers rented
1968-546: The New York International Auto Show . In April 2014, Lexus unveiled the five-seater NX crossover. The vehicle features a very first for a Lexus vehicle: a turbocharger. Its nomenclature is denoted as the 200t. In August 2014, Toyota announced it would be cutting its Lexus spare parts prices in China by up to 35 percent. The company admitted the move was in response to a probe foreshadowed earlier in
2050-558: The North American International Auto Show in Detroit and official sales of the vehicle began the following September at a network of 81 new Lexus dealerships in the U.S. The LS 400 was sold along with the smaller ES 250 , a rebadged version of the Japanese market Toyota Camry Prominent/Toyota Vista . The launch of Lexus was accompanied by a multimillion-dollar advertising campaign. The LS 400
2132-601: The RC and the LC . Former convertibles include the SC and IS C models. Sport-utility vehicles range in size from the subcompact UX , compact NX and mid-size RX crossovers, to the full-size GX and LX , the discontinued HS and GS , and variants of the IS, ES, LS, RC, LC, LBX, UX, NX, RX, TX and LM. The F marque line formerly produced a variant of the IS, GS and the LFA and currently produces
2214-618: The 500,000 mark in November 2012. The 1 million sales milestone was achieved in March 2016. The Lexus RX 400h/RX 450h ranks as the top selling Lexus hybrid with 335,000 units delivered worldwide as of March 2016 , followed by the Lexus CT 200h with 267,000 units. Lexus has not sold as well in Europe as it has in the rest of the world where it is marketed. This is allegedly due to suffering from smaller brand recognition, image, and
2296-482: The Crown not slated for export after a restyle in 1982. The F1 designers targeted their new sedan at international markets and began development on a new V8 engine. Japanese manufacturers exported more expensive models in the 1980s due to voluntary export restraints negotiated by the Japanese government and U.S. trade representatives that restricted mainstream car sales. In 1986, Honda launched its Acura marque in
2378-601: The ES 240 in China followed by the RX 270; Japan, Russia, and Taiwan were among markets which received model variants intended for reduced emissions or import taxes. In March 2011, the Tōhoku earthquake and tsunami caused severe disruption to Lexus' Japan-based production lines, hindering the marque's near-term sales prospects. Lexus' U.S. executives stated that due to vehicle shortages amidst close competition from BMW, Mercedes-Benz, and Audi ,
2460-731: The Indian market in 2017, with the models RX450h , LX450d , LX570 , ES300h , NX , LS . Dealerships in Mumbai , Delhi , Gurgaon , and Bangalore became operational in March 2017, when the brand began sales in India with a second set of dealerships opening in Chandigarh , Kochi , and Chennai toward the end of 2017. This made Lexus the fifth luxury brand to be launched in India, after Mercedes-Benz, Porsche , BMW, and Audi. Global sales of Lexus vehicles reached an all-time high in 2007, with
2542-626: The LS 400's base price had risen 18 percent. In 1993, Lexus launched the mid-size GS 300 sports sedan, based on the Toyota Aristo using the Toyota "S" platform from the Toyota Crown , which had sold for two years prior in Japan. The GS 300 was priced below the LS 400 in the marque's lineup. That same year, Lexus became one of the first marques to debut a certified pre-owned program, with
Lexus LF-Gh - Misplaced Pages Continue
2624-560: The LS 460 debuted the first ceiling air diffusers and infrared body temperature sensors in a car. Telematics services include G-Book with G-Link in Asia and Lexus Enform in North America. Eiji Toyoda Eiji Toyoda ( 豊田 英二 , Toyoda Eiji , 12 September 1913 – 17 September 2013) was a Japanese industrialist. He was largely responsible for bringing Toyota Motor Corporation to profitability and worldwide prominence during his tenure as president and later, as chairman. He
2706-646: The LX's off-road capability. It was particularly successful, eventually becoming the marque's top-selling model ahead of the ES sedan. The same year, Lexus made its debut in South America's most populous country when it launched sales in Brazil. In 1999, the IS was introduced, an entry-level sport sedan. Lexus also recorded its 1 millionth vehicle sold in the U.S. market, being ranked as the top-selling premium car maker in
2788-662: The Mercedes-Benz S-Class (and ahead of rivals from BMW, Audi, and Jaguar) in markets outside Europe, such as South Africa. Currently all of Lexus's models for the US market are imported from Japan, with the exception of the RX and NX, which are also produced in Cambridge, Ontario , for North America, and the ES, which is also produced in Georgetown, Kentucky . The RX midsized crossover is Lexus's best selling model in
2870-532: The Philippines in 2009. In 2006, Lexus began sales of the GS 450h , a V6 hybrid performance sedan, and launched the fourth generation LS line , comprising both standard- and long- wheelbase V8 (LS 460 and LS 460 L) and hybrid (LS 600h and LS 600h L) versions. The fifth generation ES 350 also debuted in the same year. The LS 600h L subsequently went on sale as the most expensive sedan ever produced in Japan. By
2952-737: The SC 430, ending domestic sales of Toyota-branded models under the Celsior, Altezza, Windom, Aristo, Harrier, and Soarer nameplates, respectively. The Altezza and Aristo were previously exclusive to Japanese Toyota retail sales channels called Toyota Vista Store , the Windom was exclusive to Toyota Corolla Store, the Celsior and Harrier were exclusive to Toyopet Store, and the Soarer was previously available at both Toyota Store and Toyopet Store locations. Lexus models sold in Japan featured higher specifications and
3034-461: The Supra and Mark II were rear-wheel drive cars with a powerful 7M-GE or 7M-GTE inline-six engine. The largest sedan Toyota built at the time was the limited-production, 1960s-vintage Toyota Century , a domestic, hand-built limousine, and V8-powered model, followed by the inline-six-engined Toyota Crown premium sedan. The Century was conservatively styled for the Japanese market and along with
3116-501: The Top 100 Global Brands for the first time, with an estimated brand value of approximately $ 3 billion annually. In 2009, Interbrand ranked Lexus as Japan's seventh largest brand, between Panasonic and Nissan, based on revenue, earnings, and market value. The global Lexus lineup features sedans of different size classes, including the compact IS model, mid-size ES models, and the full-size LS . The 2-door coupe range consists of
3198-618: The Toyota Memorial Hospital on 17 September 2013. Paying tribute to Toyoda, David Cole, former chairman of the Center for Automotive Research , said "He was a real visionary and inspirational leader who understood what it would take to make Toyota a successful company." Leslie Kendall, curator of the Petersen Automotive Museum , described Toyoda as the Japanese equivalent of Henry Ford . Born into
3280-682: The Toyota marque and an equivalent model name. In 2005, a hybrid version of the RX crossover debuted and additional hybrid models later joined the division's lineup. Lexus launched its own F marque performance division in 2007 with the debut of the IS F sport sedan, followed by the LFA supercar in 2009. Lexus vehicles are largely produced in Japan, with manufacturing centered in the Chūbu and Kyūshū regions, and in particular at Toyota's Tahara , Aichi , Chūbu and Miyata , Fukuoka , Kyūshū plants. Assembly of
3362-560: The U.S. and Europe where deliveries fell by 21 percent and 27.5 percent, respectively. In 2009, the marque launched the HS 250h , a dedicated hybrid sedan for North America and Japan, the RX 450h , the second generation hybrid SUV replacing the earlier RX 400h, and later that year debuted the US$ 375,000 production LFA exotic coupe. In late 2009, citing higher sales of hybrid models over their petrol counterparts, Lexus announced plans to become
Lexus LF-Gh - Misplaced Pages Continue
3444-483: The U.S. for the first time with the IS F, and announced its F-Sport performance trim level and factory-sanctioned accessory line. Increased emphasis on sporty models was an effort to target rivals from Mercedes-Benz's AMG and BMW's M divisions. Models such as the SC 400 and GS 400 had received favorable reactions from sport luxury buyers, most Lexus models had been characterized as favoring comfort over sporty road feel and handling, compared with European rivals. By
3526-547: The U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S. In 1983, Toyota chairman Eiji Toyoda issued a challenge to build the world's best car. The project, code-named F1 ("Flagship One") developed the Lexus LS 400 to expand Toyota's product line in the premium segment. The F1 project followed the Toyota Supra sports car and the premium Toyota Mark II models. Both
3608-422: The U.S. market. In 1986, Toyota's longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One , to handle marketing for the new brand. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner, concerns were raised that
3690-426: The U.S. overall. In July 2000, Lexus introduced the IS 300 in North America, following global launch in 1999 (as the IS 200) and the third generation LS 430. In 2001, the first convertible was introduced, as well as the SC 430 and a redesigned ES 300. The GX 470 mid-size SUV debuted in 2002, followed by the second generation RX 330 in 2003. The following year, Lexus recorded its 2 millionth U.S. vehicle sale, and
3772-445: The U.S." According to Team One interviews, the brand name has no specific meaning and simply evokes a luxurious and technological image. Prior to the release of the first vehicles, database service LexisNexis obtained a temporary injunction forbidding the name Lexus from being used because it might cause product confusion. The injunction threatened to delay the division's launch and marketing efforts. The U.S. appeals court lifted
3854-540: The U.S., influencing Toyota's plans for a luxury division. The initial Acura model was an export version of the Honda Legend , called the Acura Legend , itself launched in Japan in 1985 as a rival to the Toyota Crown , Nissan Cedric / Gloria and Mazda Luce . In 1987, Nissan unveiled its plans for a premium brand, Infiniti , and revised its Nissan President sedan in standard wheelbase form for export as
3936-854: The United States, while the ES mid-sized car is the most popular sedan in the line-up. Financial data of Lexus operations are not disclosed publicly. However, automotive analysts estimate that the Lexus division contributes a disproportionate share of Toyota's profits, relative to its limited production and sales volume. Interviews with retired division officials indicate that depending on sales volume, vehicle product development cycles, and exchange rates , Lexus sales have accounted for as much as half of Toyota's annual U.S. profit in certain years. Division executives have employed pricing strategies aimed at sustaining profit margins rather than sales volume, with historically fewer price incentives than rival brands. In 2006, Lexus entered Interbrand's list of
4018-504: The addition of a sports coupe along with a redesigned ES sedan. In 1990, during its first full year of sales, Lexus sold 63,594 LS 400 and ES 250 sedans in the U.S., the majority being the LS model. That year, Lexus also began limited exports to the United Kingdom, Switzerland, Canada and Australia. In 1991, Lexus launched its first sports coupe, the SC 400 , which shared the LS 400s V8 engine and rear-wheel drive design. This
4100-466: The aim of improving trade-in model values. The marque introduced the second generation LS 400 in 1994. In May 1995, sales were threatened by the U.S. government's proposal of 100 percent tariffs on upscale Japanese cars in response to the widening U.S.-Japan trade deficit . SUVs were exempt from the proposed sanctions. Normal sales operations resumed by late 1995 when the Japanese auto manufacturers collectively agreed to greater American investments and
4182-530: The back of the LF-Gh is equipped with LED headlights, daytime running lights, and taillights. To improve aerodynamics the LF-Gh's door handles are sealed into the door panel and could be pushed to open out. the large spindle grille on the front of the LF-Gh brings out the aggressiveness of the design. This article about a modern automobile produced after 1975 is a stub . You can help Misplaced Pages by expanding it . Lexus Lexus ( レクサス , Rekusasu )
SECTION 50
#17327869515854264-455: The brand in markets such as China. Executives aimed to increase Lexus sales outside of its largest market in the U.S. To accompany this expansion, next generation Lexus vehicles were redesigned as "global models" for international release. In the European market, where Lexus had long faced struggling sales owing to low brand recognition, few dedicated dealerships, and 1990s import quotas ,
4346-693: The brand's Japan Sales and Marketing and global Product and Marketing Planning divisions. While organizationally separate from its parent company, Lexus International reports directly to Toyota chief executive officer Akio Toyoda. In the U.S., brand operations are managed by the U.S. Lexus division, which is headquartered in Plano, Texas . In Europe, Lexus operations are managed by Lexus Europe, located in Brussels. Companion design facilities are located in Southern California and central Japan, with
4428-575: The brand's first all-battery electric vehicle in 2020, which is the UX 300e . In June 2023, Lexus introduced its first vehicle in the B-segment, the LBX , which went on sale in Europe, Japan, Australia and Southeast Asia. Lexus International coordinates the worldwide operations of Toyota's luxury division from the brand's global headquarters, located in Nagoya , Aichi. Corporate entities further include
4510-409: The early 1950s. He was awed by the scale of the facility but dismissive of what he saw as its inefficiencies. Toyota Motor had been in the business of manufacturing cars for 13 years at this stage, and had produced just over 2,500 automobiles. The Ford plant in contrast manufactured 8,000 vehicles a day. Due to this experience, Toyoda decided to adopt American automobile mass production methods but with
4592-574: The end of 2006, Lexus' annual sales had reached 475,000 vehicles worldwide. In January 2007, Lexus announced a new F marque performance division, which would produce racing-inspired versions of its performance models. The IS F, made its debut at the 2007 North American International Auto Show , accompanied by a concept car, the LF-A . In October 2007, Lexus entered the Specialty Equipment Market Association show in
4674-430: The end of 2007, Lexus annual worldwide sales had surpassed 500,000 vehicles, and the marque ranked as the top-selling premium import in China for the first time. The largest sales markets in order of size for 2007 were the U.S., Japan, the UK, China, Canada, and Russia. In 2008, amidst the late-2000s recession and a weakened world car market, global sales fell 16 percent to 435,000, with declines in markets such as
4756-430: The first Japanese premium car marque to launch in its country of origin . The brand has since debuted in Southeast Asia, Latin America, Europe and other regions, and has introduced hybrid vehicles in many markets. The Lexus brand was created around the same time as Japanese rivals Nissan and Honda developed their Infiniti and Acura premium brands. The Japanese government imposed voluntary export restraints for
4838-407: The first Lexus produced outside the country, the Canadian-built RX 330, began in 2003. Following a corporate reorganization from 2001 to 2005, Lexus began operating its own design , engineering and manufacturing centers. Since the 2000s, Lexus has increased sales outside its largest market, the United States. The division inaugurated dealerships in the Japanese domestic market in 2005, becoming
4920-464: The first luxury-branded production hybrid SUV, the RX 400h . This vehicle used Toyota's Hybrid Synergy Drive system that combined gasoline and electric motors. In 2005, Lexus completed an organizational separation from parent company Toyota, with dedicated design, engineering, training, and manufacturing centers working exclusively for the division. This effort coincided with Lexus' launch in its home market of Japan and an expanded global launch of
5002-416: The head design studio devoted entirely to Lexus models in Toyota City, Aichi. Lexus sales operations vary in structure by region. In many markets, such as the U.S., the dealership network is a distinct organization from corporate headquarters, with separately owned and operated Lexus showrooms . By contrast, in Japan all 143 dealerships in the country are owned and operated by Lexus. Several markets have
SECTION 60
#17327869515855084-440: The injunction, deciding that there was little likelihood of confusion between the two products. The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted an obsessive attention to detail, became "The Relentless Pursuit of Perfection." Three firms were involved in the final phase of logo development: Saatchi & Saatchi, Molly Designs and Hunter/Korobkin, Inc. The finished logo
5166-526: The luxury car market, which culminated in the 1989 introduction of Lexus . Toyoda stepped down as chairman of Toyota in 1994 at the age of 81. In his later years, Toyoda was hospitalised for hip problems, and needed to use a wheelchair for a time, yet remained affable and enjoyed tackling sudoku puzzles. He spent most of his last years undergoing treatment at the Toyota Memorial Hospital in Toyota City , Japan, close to company headquarters. Five days after his 100th birthday , Toyoda died of heart failure in
5248-441: The marque also sold well in the Middle East, where it ranked first or second among rivals in multiple countries, and in Australia, where Lexus reached third in luxury car sales in 2006. Division executives in 2006 announced an expansion goal from 68 countries to 76 worldwide by 2010. By the end of the decade, this expansion resulted in official launches in Malaysia and South Africa in 2006, Indonesia in 2007, Chile in 2008, and
5330-409: The marque announced plans to introduce hybrid and diesel powertrains, increase the number of Lexus dealerships, and expand operations in emerging markets such as Russia. Lexus' arrival in the Japanese market in July 2005 marked the first introduction of a Japanese premium car marque in the domestic market. New generation LS, IS, ES, GS, and RX models subsequently became available in Japan along with
5412-406: The marque would not remain the country's top-selling premium car brand. Cumulative sales results for 2011 indicated a 14 percent sales drop in the U.S. market, along with sales increases of 40 percent and 27 percent in Europe and Japan respectively, for a global sales total of 410,000 units. Lexus' streak of 11 consecutive years as the best-selling luxury marque in the U.S. ended that year, with
5494-459: The model; 'S' can refer to 'sedan' or 'sport' (e.g. in LS and SC), while 'X' refers to ' luxury utility vehicle ' or SUV. For certain models, a lower case letter placed after the alphanumeric designation indicates powerplant type ('h' for hybrid, 'd' for diesel, 't' for turbocharged), while capital letter (s) placed at the end indicates a class subtype (e.g. 'L' for long-wheelbase, 'C' for coupe, 'AWD' for all-wheel drive ). On F marque models,
5576-427: The month by China's National Development and Reform Commission of Lexus spare parts policies, as part of an industry-wide investigation into what the Chinese regulator considers exorbitantly high prices being charged by automakers for spare parts and after-sales servicing. In March 2016, Lexus announced that it will be producing a new flagship vehicle: the two-door LC 500. The vehicle will be produced for late 2017 in
5658-426: The name applied to people more than cars (being associated with the Alexis Carrington character on the popular 1980s prime time drama Dynasty ). As a result, the first letter was removed and the "i" replaced with a "u" to morph the name to Lexus. Theories of the etymology of the Lexus name have suggested it is the combination of the words "luxury" and "elegance", and that it is an acronym for "luxury exports to
5740-408: The new RC Coupe . In 1989, Lexus became among the first premium car marques to equip models with premium audio systems, in partnership with stereo firm Nakamichi . Since 2001, optional surround sound systems are offered via high-end audio purveyor Mark Levinson . For reduced cabin noise, the first LS 400 introduced sandwich steel plating, and later models added acoustic glass . In 2006,
5822-465: The performance F Sport marque include the Lexus RC F Sport and Lexus GS F Sport and Lexus LS F Sport. Lexus production models are named alphanumerically using two-letter designations followed by three digits. The first letter indicates relative status in the Lexus model range ( ranking ), and the second letter refers to car body style or type (e.g. LS for 'luxury sedan'). The three digits commonly indicate engine displacement in liters multiplied by
5904-532: The same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. Subsequently, the division added sedan , coupé , convertible and SUV models. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under
5986-536: The tariffs were not enacted. In 1996, Lexus debuted its first sport utility vehicle, the LX 450 , followed by the third generation ES 300 sedan, and the second generation GS 300 and GS 400 sedans in 1997. The marque's plans for developing an SUV model had accelerated during the U.S.-Japan tariff discussions of 1995. Lexus added the first luxury-branded crossover SUV , the RX 300 in 1998. The RX crossover targeted suburban buyers who desired an upmarket SUV but did not need
6068-513: The title going to BMW followed by Mercedes-Benz. While 45 percent of Lexus sales in the U.S. in 2011 relied upon the RX luxury crossover SUV, rival Mercedes-Benz's best-selling offering was the E-Class mid-luxury sedan, which commands considerably higher prices. Subsequently, Toyota chairman Akio Toyoda vowed to restore passion to the marque and further increase its organizational independence, admitting that "...back then we did not regard Lexus as
6150-401: The two-letter designation and the letter 'F' are used with no numbers or hyphens (e.g. IS F). Lexus design has traditionally placed an emphasis on targeting specific vehicle development standards. Since the marque's inception, design targets have ranged from aerodynamics and ride quality to interior ergonomics. The backronym "IDEAL" ("Impressive, Dynamic, Elegant, Advanced, and Lasting")
6232-494: Was a combination of two firms' final designs: the Lexus logo typeface came from Saatchi & Saatchi and the "L" was Hunter/Korobkin, Inc.'s design. According to Toyota, the automaker made some refinements so the logo would be easier to manufacture, rendering it using a mathematical formula. The first teaser ads featuring the Lexus name and logo appeared at the Chicago, Los Angeles and New York auto shows in 1988. The F1 project
6314-457: Was completed in 1989, involving 60 designers, 24 engineering teams, 1,400 engineers, 2,300 technicians, 220 support workers, approximately 450 prototypes and more than $ 1 billion in costs. The resulting car, the Lexus LS 400, had a design that shared no major elements with previous Toyota vehicles, with a new 4.0 L V8 gasoline engine and rear-wheel drive . The car debuted in January 1989 at
6396-410: Was covered in media publications and helped establish the marque's early reputation for customer service . By the end of 1989, a total of 16,392 LS 400 and ES 250 sedans were sold in the four months following the U.S. launch. Although sales had begun at a slower pace than expected, the final tally matched the division's target of 16,000 units for that year. Following initial models, plans called for
6478-561: Was followed by the second generation ES 300 sedan, which succeeded the ES 250 and became Lexus' top seller. At the conclusion of 1991, Lexus had become the top-selling premium car import in the U.S., with sales reaching 71,206 vehicles. That year, Lexus ranked highest in J.D. Power and Associates ' studies on initial vehicle quality, customer satisfaction and sales satisfaction for the first time. The marque also began increasing U.S. model prices past those of comparable American premium makes, but still below high-end European models. By 1992,
6560-411: Was praised for its quietness, well-appointed and ergonomic interior, engine performance, build quality , aerodynamics , fuel economy and value. However, it was criticized by some automobile columnists for derivative styling and a suspension regarded as too compromising of handling for ride comfort. In some markets it was priced against mid-size, six-cylinder Mercedes-Benz and BMW models. It
6642-605: Was rated by Car and Driver magazine as better than the higher-priced Mercedes-Benz 420 SEL and BMW 735i in terms of ride, handling and performance. The LS 400 also won motoring awards from automotive publications including Automobile Magazine and Wheels Magazine . Lexus quickly established customer loyalty and its debut was generally regarded as a shock to existing luxury marques. BMW's and Mercedes-Benz's U.S. sales figures dropped 29 percent and 19 percent, respectively, with BMW executives accusing Lexus of dumping in that market, while 35 percent of Lexus buyers traded in
6724-549: Was succeeded as the president of Toyota by Shoichiro Toyoda . Toyoda studied mechanical engineering at Tokyo Imperial University from 1933 to 1936. During this time his cousin Kiichiro established an automobile plant at the Toyoda Automatic Loom Works in the city of Nagoya in central Japan. Toyoda joined his cousin in the plant at the conclusion of his degree and throughout their lives they shared
#584415