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62-545: Mark Ian Hoyle (born 12 April 1987), known professionally as LadBaby , is an English YouTuber , musician, and blogger. His content focuses on his experiences as a father and is usually filmed in collaboration with his wife, Roxanne. The couple garnered the Christmas Number One on the UK Singles Chart for five consecutive years from 2018 to 2022, the most consecutive and overall for any artist, with
124-476: A Limp Bizkit remix in its future?), but it certainly beats what her earlier studio architects did to those Sonny and Cher (" The Beat Goes On " on ...Baby One More Time ) and Stones (" (I Can't Get No) Satisfaction " on Oops!... I Did It Again ) songs." Another positive reception came from PopMatters ' editor Nikki Tranter, who enjoyed that the song is "different from the average run-of-the-mill pop offering," and praised that "she does strange justice to
186-570: A sausage roll theme with the refrain being changed to "We Built This City on Sausage Rolls". Proceeds from the charity single went to The Trussell Trust . The song debuted at number one on the UK Singles Chart , beating Ava Max 's " Sweet but Psycho " and Ariana Grande 's " Thank U, Next " to the 2018 Christmas number one , making the Hoyles the first British YouTubers to top the chart. It also appeared in Australia's ARIA Digital Track Chart and
248-477: A US Billboard Hot 100 number-one single for seven weeks, being the only one for the band. Record World said it "has anthem qualities and heroic lead guitar riffs." The music video for "I Love Rock 'n Roll" produced by Barry Ralbag, received heavy play by the fledgling MTV network. It featured Jett and the Blackhearts traveling to a small, dingy bar and then exciting the drunken crowd by performing
310-493: A government that introduced austerity would do anything to mitigate the issue of food poverty, he said the UK needed to have faith that the incoming Conservative government were "the right people", and said that "I'm sure they're gonna do a great job." On 13 December 2020, the couple announced their new Christmas single entitled "Don't Stop Me Eatin'", a parody cover of " Don't Stop Believin' " by Journey (which had got to number 2 in
372-649: A maximum of £10,000 until 31 December 2024. On the same month, they also released Greg the Sausage Roll: Lunchbox Superhero for World Book Day 2024. In celebration of National Rollercoaster Day on 16 August 2024, LadBaby partnered with Alton Towers Resort to promote the release of Greg the Sausage Roll: The World’s Funniest Unicorn . During the two-day event, the Runaway Mine Train rollercoaster
434-418: A medley. Shipments figures based on certification alone. A cover version by Alex Gaudino and Jason Rooney was released in 2008. In December 2019, English blogger LadBaby released a comedy version of the song with a sausage roll theme as a charity single whose profits went to The Trussell Trust . The single's cover is based on Abbey Road ' s cover. The song peaked at number one on
496-424: A reference to Nottingham Forest Football Club and "Notts" being a common nickname for the city. While Roxanne was pregnant with their first son, Mark created a blog named "LadBaby", reflecting on the fact that he "was a lad and [he] was having a baby". He used the blog to document his day-to-day life as a first-time parent. In October 2019 he signed deals with WME and MVE Management . As of December 2020,
558-409: A row with a sales total of 136,445 (including 110,882 downloads and 4,898 CDs being sold), beating the original version of "Merry Christmas" by over 45,000 sales (with this number 2 getting a sales total of 90,508 in the end). On 31 December 2021, "Sausage Rolls For Everyone" was replaced at number one by the original "Merry Christmas", when it dropped to number 29 in the charts, managing a second week in
620-525: A toolbox from a hardware store to serve as a lunchbox for his son, went viral. Other creations by him include a baby walker made of pipes, a makeshift paddling pool made from a skip and a makeshift baby gate made from half of a door. Other viral videos include two uploaded in February 2018, when the Hoyle couple had each other's cars wrapped with love heart stickers and photographs of their faces. LadBaby
682-631: A vital role in children’s development, fostering coordination, imagination, concentration, memory, confidence with language, and a love for reading. Having experienced the joy of five Christmas number ones, we wanted to inspire the next generation of kids to start reading and celebrating the magic of Christmas through the power of song.” In February 2024, the couple released Greg the Sausage Roll: Egg-cellent Easter Adventure , with 50p being donated from every paperback copy sold via WHSmith to The Trussell Trust, up to
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#1732776319381744-657: A young child, to announce they had written a children's book, Greg the Sausage Roll: Santa's Little Helper , to be released in stores on 11 November 2021. They worked with Puffin Books , WHSmith , and the National Literacy Trust so that every time a book was pre-ordered or ordered from WHSmith, one book would be given to a child in the UK who does not have their own book. They also shared that they both have dyslexia . A couple of weeks later, Mark
806-457: Is also known for the catchphrase "yes, mate!" which is often said in the videos. In October 2018, the Hoyles launched a spin-off YouTube channel, LadBaby & Sons, in which their sons take a more active role. The channel generally focuses on toy testing and kid-friendly social media challenges. On 14 December 2018, the Hoyles released their charity single , a parody cover of Starship 's 1985 single " We Built This City ". The amended lyrics had
868-449: Is the fourth European single from American pop singer Britney Spears ' third studio album, Britney (2001), released on 27 May 2002. The song was used in her 2002 film Crossroads , in which Spears' character Lucy performs it in a karaoke bar. Spears said of the song, "They asked me to sing karaoke in the movie Crossroads and I've actually sung 'I Love Rock 'n' Roll' in a lot of clubs that I've been to." Spears has publicly stated that
930-688: The Arrows , a British rock band, in 1975. A 1981 cover version by Joan Jett & the Blackhearts , released as the first single from her album of the same name , became Jett's highest-charting hit, reaching number one on the Billboard Hot 100 and becoming the No. 3 song for 1982 . The single was certified platinum by the Recording Industry Association of America , representing two million units shipped to stores. Jett's version
992-726: The COVID-19 pandemic . In 2020, Time named Neto and fellow YouTuber JoJo Siwa to its annual list of the world's 100 most influential people. Due to this level of influence, in 2013, University of Michigan associate professor Robert Hovden argued for the creation of a new index similar to the g-index and h-index to evaluate a person's output and impact on YouTube. YouTubers can earn revenue from Google AdSense . Additionally, they can supplement their income through affiliate links , merchandising , and 3rd party memberships using platforms such as Patreon . Popular channels have garnered corporate sponsors, who pay to be included in
1054-482: The UK Singles Chart and in Scotland. In December 2019, LadBaby announced his bid for the official Christmas number one. As with their last release " We Built This City ", all proceeds from the single went to The Trussell Trust . He said, "We were blown away by the support we received on our Christmas Number 1 single last year and how far that money has gone into changing the lives of families living in poverty across
1116-905: The sausage roll -themed novelty songs " We Built This City ", " I Love Sausage Rolls ", " Don't Stop Me Eatin' ", " Sausage Rolls for Everyone " and " Food Aid ". This made them the first musical act in British history to secure five Christmas No. 1 hits, surpassing the record set by the Beatles , who had four Christmas No. 1 songs in 1963, 1964, 1965 and 1967. Mark Ian Hoyle was born in Nottingham on 12 April 1987. He married Roxanne (née Messenger) in May 2015 after they eloped to Las Vegas . They reside in Nottingham and have two sons, Phoenix Forest (born 2016) and Kobe Notts (born 2018), with "Forest" being
1178-519: The 2006 Time Person of the Year issue. Influential YouTubers are frequently described as microcelebrities . Since YouTube is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture; rather, they appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by
1240-814: The Children's Bestseller List. In June 2023, they released Greg the Sausage Roll: Wish You Were Here , with Puffin giving £1 to the Trussell Trust for every hardback sold by WHSmith, up to a maximum of £10,000. The couple released their first board book in November 2023, titled Greg the Sausage Roll: 12 Days of Christmas which they described as being "more than just a book; it’s a musical journey that’s all about getting kids singing. Research has shown that rhyme and singing play
1302-457: The Christmas number one, beating the likes of Stormzy (No. 2), Lewis Capaldi (No. 3) and Dua Lipa (No. 4), and spent one week in the top 40. The couple were the third act to have two consecutive Christmas number one singles and the first to have two successive novelty Christmas number ones in the UK. On 27 December 2019, the record dropped from number 1 to number 57 and broke the record for
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#17327763193811364-499: The LadBaby YouTube channel, Facebook page, and Instagram account respectively have over 1 million subscribers, 4.9 million followers, and 1.3 million followers. LadBaby's video content, uploaded onto their Facebook and YouTube accounts, consists mainly of vlogs in which Mark demonstrates life hacks which help him to save money when faced with potentially costly parenting tasks. In June 2017, one vlog, in which he bought
1426-550: The Partner Program, which allows channels that meet certain metrics (currently 1000 subscribers and 4000 public watch hours in the past year) to run ads on their videos and earn money doing so. The Partner Program allowed for the first time YouTube personalities to make a living from the platform. During the 2010s, the ability for YouTubers to achieve wealth and fame due to success on the platform increased dramatically. In December 2010, Business Insider estimated that
1488-654: The UK Top 40 and equalling the drop of 2015's " A Bridge over You " by the Lewisham and Greenwich NHS Choir, which once had the record-breaking fall from the top. On 23 December 2022, " Food Aid " debuted at #1 on the charts, marking LadBaby's fifth consecutive Christmas No. 1. LadBaby chose to not release a single for Christmas 2023 and Christmas 2024. In 2012, the couple took part in Channel 4 's Hidden Talent . Trained by former champion freediver Emma Farrell , Roxanne
1550-712: The UK charts when it was covered by the Glee Cast ). In the United Kingdom, its rivals in the race for the Christmas Number One were Russ Abbott's "Atmosphere", former chart toppers Justin Bieber and The Lewisham & Greenwich NHS Choir (teaming up for a version of Bieber's "Holy") and Liam Gallagher's "All You're Dreaming Of". Again, LadBaby's parody version of "Don't Stop Believin'" had a sausage roll theme, with proceeds going to The Trussell Trust, whilst
1612-443: The UK, where it peaked at number 13 (which, at the time, was Spears' lowest peak for a single released there, until " If U Seek Amy " only managed to reach number 20 in 2009. It was certified gold in Australia. Directed by Chris Applebaum , the music video for "I Love Rock 'n' Roll" shows Spears with her own band, a stack of speakers and flashing lights. The video begins in black and white and switches to and from colour throughout. It
1674-462: The UK. We're continually looking for ways we can support food bank charity the Trussell Trust further as the size of the problem still facing so many adults (and children) is huge and we ALL need to do whatever we can to say goodbye to poverty once and for all in the UK! If we can use our social media presence for good by singing about sausage rolls, giving people something to smile about and helping families eat this year, then why wouldn't we. Officially,
1736-473: The US Hot Rock Songs chart peaking at No. 31 and No. 47 respectively. On 13 December 2019, the Hoyles released a single entitled "I Love Sausage Rolls", a parody cover of Alan Merrill 's " I Love Rock 'n' Roll ". Nick Southwood co-wrote the new lyrics with the Hoyles, produced, mixed and performed bass and lead guitar. The single's cover is based on Abbey Road 's cover. The song became
1798-450: The biggest ever drop from the top within the top 75 (as per The Guinness Book of British Hit Singles list, as " Three Lions " would have crashed out of the 'hit parade' by dropping to number 97 after it was number 1 in 2018). As with their previous single, proceeds went to The Trussell Trust. In a December 2019 interview with The Guardian , Hoyle declined to say who he had voted for at that month's general election ; and when asked whether
1860-577: The chart in June 2017. LadBaby became the third act to secure three consecutive Christmas number ones and one of the few acts to top the chart with their first three singles. On 1 January 2021, "Don't Stop Me Eatin'" dropped down the Official Chart Company's singles chart to number 78 and so became the first new track to drop out of the Top 75 ('hit parade') from number one. In doing so, it broke
1922-400: The design of the single's sleeve parodied Queen 's Bohemian Rhapsody . On 21 December 2020, LadBaby released an additional duet version of "Don't Stop Me Eatin'", which featured Ronan Keating performing the song with Roxanne. On 22 December 2020, James Masterton (the chart analyst for Music Week ) reported that the single had sold over 116,000 copies so far, a total which included both
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1984-578: The direct connection between artist and viewer using the medium of YouTube. In 2014, the University of Southern California surveyed 13–18-year-olds in the United States on whether ten YouTube celebrities or ten traditional celebrities were more influential; YouTube personalities took the first five spots of the ranking, with the YouTube duo Smosh ranking as most influential. The survey
2046-610: The entire platform at once. When the ads were introduced in August 2006, YouTube CEO Chad Hurley rejected the idea of expanding into areas of advertising seen as less user-friendly at the time, saying, "We think there are better ways for people to engage with brands than forcing them to watch a commercial before seeing content. You could ask anyone on the net if they enjoy that experience and they'd probably say no." However, YouTube began running in-video ads in August 2007, with preroll ads introduced in 2008. In December 2007, YouTube launched
2108-407: The first time Spears performed the song in 14 years. During the performance, Spears rode a mechanical electric guitar, which simulated a mechanical bull, as it rotated on stage. The same prop electric guitar had been used during her Femme Fatale Tour (2011) for a segment in which she covered the song " Burning Up " by Madonna . At the 2016 Billboard Music Awards , the song was performed as part of
2170-403: The first to have two successive novelty Christmas number ones in the UK. After reaching number one, LadBaby said, "How have we done this again? It's the best feeling in the world – it's a Christmas miracle yet again! Thank you everybody for supporting us once again, and all for an amazing cause. It's going to the Trussell Trust – to the 14 million people living in poverty in the UK. Who doesn't love
2232-452: The highest earner on YouTube during the previous year was Dane Boedigheimer , creator of the web series Annoying Orange , with an income of around $ 257,000. Five years later, Forbes released its first list of the highest-earning YouTube personalities, estimating top earner PewDiePie 's income during the previous fiscal year at $ 12 million, more than some popular actors such as Cameron Diaz or Gwyneth Paltrow . Forbes estimated that
2294-510: The most unanticipated single of the decade...AGAIN!" On 20 December 2019, the song entered the UK Singles Chart at number one, claiming the Christmas number one with 93,000 chart sales and with 85,000 of that total coming via downloads. It was also the fastest-selling download since Artists for Grenfell version of " Bridge over Troubled Water " in June 2017. LadBaby became the third act to have two consecutive Christmas number one singles and
2356-611: The movie, with Mike Myers and Dana Carvey , mixed with footage of Jett and her band in a faux concert filmed at Irving Plaza in New York City. The song was again released as a single by Warner/Reprise with "Activity Grrrl" as the B-side. Jett's version has received many rankings, including: Sales figures based on certification alone. Shipments figures based on certification alone. Sales+streaming figures based on certification alone. "I Love Rock 'n' Roll"
2418-512: The new song " Sausage Rolls For Everyone " is based on a 2021 song, " Merry Christmas ", which became a chart-topper for featured artists Ed Sheeran and Elton John on the Official Singles Chart Top 100 on 10 December 2021 (week ending date 16 December 2021). Again, LadBaby found the new record up against oldies from Wham! and Mariah Carey (both number one hits in the previous year), as well as singles by Adele and Gayle . In
2480-472: The opportunity to view exclusive content by clicking on the ad. The first such ad was for the Fox show Prison Break and solely appeared above videos on Paris Hilton's channel. At the time, the channel was operated by Warner Bros. Records and was cited as the first brand channel on the platform. Participatory video ads were designed to link specific promotions to specific channels rather than advertising on
2542-419: The original and the version with Ronan. On 25 December 2020, Katie Thistleton on BBC Radio 1 revealed it was the number one for Christmas 2020. It sold 158,000 to top the chart and 94% of its total figure came from paid-for sales (downloads and CDs rather than streams). It was the fastest-selling single in the UK charts since another charity record, " Bridge Over Troubled Water " by Artists For Grenfell, topped
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2604-515: The original song is one of her favorites. She listened to the original Arrows Mickie Most-produced version just before she recorded the song, according to Jive A&R representative Steve Lunt. The scratches performed on this version were performed by Corey Chase at The Hit Factory Criteria studios in Miami. When promoting the single's release, Spears mistakenly attributed the hit version of the song to Pat Benatar instead of Joan Jett. Spears' cover
2666-484: The proceeds from each pack going to The Trussell Trust. In November 2020, the couple filmed a Walkers Christmas Ad. In 2021, Roxanne released a collaboration clothing range with In the Style with most of the clothing aimed for mothers and women of all sizes. In July 2021, Roxanne and Mark released limited edition clothing for Euro 2020 . In September 2021, the couple visited Greythorn Primary School, which Mark attended as
2728-468: The record for the shortest stay in the 'hit parade' for a number one single (as in The Guinness Book of British Hit Singles list of Top 75 singles chart records) with only one week in the Top 75. In December 2021, LadBaby announced they were trying to get a fourth consecutive festive No. 1 by releasing a new Christmas single featuring Elton John and Ed Sheeran . Unlike their other parodies,
2790-594: The revival of the Nickelodeon show Double Dare and starred in the Netflix dance-comedy film Work It . In 2019, Ryan's Mystery Playdate , a show starring Ryan Kaji, the then-seven-year-old host of the toy review and vlog channel Ryan's World , began airing on the Nick Jr. Channel ; later that year, NBC debuted A Little Late with Lilly Singh in its 1:35 am ET time slot. Singh's digital prominence
2852-569: The same week, an acoustic version of "Sausage Rolls For Everyone" was released with The Food Bank Choir (rather than Sheeran and John). The acoustic version also came with a new video recorded at St Margaret's the Queen Church (as it is where the Norwood and Brixton Food Bank is located), featuring the Hoyles alongside stroke survivor Donna Kennedy and her 12-year-old son Ronan. On 24 December 2021, LadBaby secured their fourth Christmas No. 1 in
2914-476: The song and yelling out its chorus . A snippet of Jett's 1981 hit " Bad Reputation " can be heard at the beginning of the video. The video was originally in colour, but it was converted to black and white because Jett hated the look of her red leather jumpsuit. In 1993 Joan Jett & the Blackhearts made another music video for the song as part of the Wayne's World 2 soundtrack. The video consisted of scenes from
2976-530: The song as "a knee-jerk response to the Rolling Stones ' ' It's Only Rock 'n Roll (But I Like It) '." This version was first released as a B-side , but was soon re-recorded and flipped to A-side status on a subsequent pressing of the record. Arrows performed the song in 1975 on the Muriel Young -produced show 45 , after which Young offered Arrows a weekly UK television series, Arrows , which
3038-424: The tenth-highest earner that year was Rosanna Pansino at $ 2.5 million. That year, NME stated that " vlogging has become big business." The rapid influx of wealth within the YouTube community has led some to criticize YouTubers for focusing on earnings more than the creativity and connection with their fanbase that some claim was at the heart of the platform before expanded monetization. In August 2021, it
3100-418: The tune, vamping up her vocals and turning out something, that while silly and camp, is actually a fun listen." In contrast, David Browne wrote for Entertainment Weekly that "her remake is neither imaginative (it simply xeroxes Joan Jett's arrangement) nor all that believable." "I Love Rock 'n' Roll" charted moderately upon release, reaching the top 20 in most regions. The song was moderately successful in
3162-437: The videos. In 2018, Walmart , Nordstrom , and others sought YouTube stars as influencers . In the early days of YouTube, there was no way to monetize videos on the platform. Much of the site's content was homemade and produced by hobbyists with no plans for making money on the site. The first targeted advertising on the site came in the form of participatory video ads, which were videos in their own right that offered users
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#17327763193813224-626: Was able to hold her breath underwater for four minutes and 18 seconds. In June 2018, following an online public vote, Mark won Clas Ohlson 's 2018 "Celebrity Dad of the Year" award, beating Prince William and others. Nine months later, Roxanne Hoyle won Clas Ohlson's 2019 "Celebrity Mum of the Year" award. In November 2019, the Hoyle couple published a book titled Parenting for £1: ...And Other Baby Budget Hacks , in which they wrote about their life hacks. In October 2020, Mark and Roxanne announced they had partnered with Walkers to create limited edition sausage roll-flavoured crisps, with five pence of
3286-527: Was broadcast on ITV starting in March 1976. Joan Jett saw the Arrows perform "I Love Rock 'n' Roll" on their weekly UK television series Arrows while she was touring England with the Runaways in 1976. The Runaways' producer and manager Kim Fowley had the band learn the song in the summer of 1977, during the brief period when Vicki Blue had replaced Jackie Fox as bass player and Cherie Currie
3348-647: Was cited as a reason for her selection as host by then-NBC Entertainment co-chairman George Cheeks. In 2024, Canadian YouTuber Jasmeet Singh Raina , otherwise known as JusReign, released his half-hour comedy series titled Late Bloomer . In addition to expanding into other forms of media, several YouTubers have used their influence to raise money for charity or speak out on social issues . Notable examples include James Stephen "MrBeast" Donaldson and Mark Rober , who helped raise over $ 20 million with their Team Trees campaign, and Felipe Neto , who publicly criticized Brazilian president Jair Bolsonaro for his response to
3410-600: Was inducted into the Grammy Hall of Fame in 2016. The song was originally recorded and released by the Arrows in 1975 on Rak Records , with Merrill on lead vocals and guitar and Mickie Most producing. Merrill wrote both the music and lyrics, whilst living in London at Nell Gwynn House in Chelsea. He gave a co-writer credit to Hooker as part of settling a debt. In an interview with Songfacts, Merrill said he wrote
3472-456: Was met with mostly favorable reviews. NME ' s Ted Kessler wrote that she "still works best when making a good pop cheese and dance sandwich: there's the ace Rodney Jerkins -produced version of Joan Jett 's 'I Love Rock 'n' Roll', which does exactly what it says on the tin." Rolling Stone ' s Barry Walters wrote that "producer Rodney Jerkins' hip-hop blaspheming of Joan Jett's "I Love Rock 'n' Roll" doesn't go as far as it should (is
3534-616: Was nominated for a Pride of Britain Award for ITV Charity Fundraiser of the Year. In October 2021, Mark announced he was launching a Greg the Sausage Roll soft toy for Christmas. In November 2021, Mark and Roxanne began a book signing tour for Greg the Sausage Roll: Santa's Little Helper . In November 2022, the couple released another book, Greg the Sausage Roll: The Perfect Present , which reached #1 on
3596-511: Was renamed ‘The Wonderland Express’ in reference of the book, and meet-and-greets with the couple and characters from the book were held. YouTuber A YouTuber is a type of content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube , typically posting to their personal YouTube channel. The term was first used in the English language in 2006, and subsequently appeared in
3658-487: Was repeated in 2015, and found six YouTubers on the first ranks, with KSI ranked as most influential. Several YouTubers and their influence were subjects for scientific studies, such as Zoella , and PewDiePie . Numerous studies in the late 2010s found that YouTuber was the most desired career by children. YouTubers' influence has also extended beyond the platform. Some have ventured into mainstream forms of media, such as Liza Koshy , who, among other pursuits, hosted
3720-527: Was reported Kevin Paffrath made $ 5 million in just the first 3 months of 2021 and his YouTube analytics showed he made "several million" in ad revenue within the prior 12 months. By 2021, YouTuber earnings had expanded even more, with Forbes estimating that the highest earner that year was MrBeast at $ 51 million. I Love Rock %27n%27 Roll " I Love Rock 'n' Roll " is a rock song written by Alan Merrill and Jake Hooker and first recorded by
3782-577: Was shot at The Inn, a bar in Long Beach, New York. The video was ranked at number two on the 100 Best Videos of 2002 list during MTV Latin America 's countdown. A director's cut version of the video was later leaked, containing previously unseen scenes. The song was performed live during Spears' Dream Within a Dream Tour (2001–02). In 2016, it was added to the revamped set list of her Las Vegas residency show, Britney: Piece of Me (2016–17), marking
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#17327763193813844-584: Was still the group's vocalist. Jett first recorded the song in 1979 with two of the Sex Pistols , Steve Jones and Paul Cook . This first version was released on vinyl in 1979 on Vertigo records as a B-side to " You Don't Own Me ". In 1981, Jett re-recorded the song, this time with her band, the Blackhearts . This single was released in late 1981 in Australia and New Zealand by Liberation Records, and by Boardwalk Entertainment in Canada. This recording became
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