A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business , marketing , and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders . Brand names are sometimes distinguished from generic or store brands .
153-588: Liverpool ONE is a shopping, residential, and leisure complex in Liverpool , England. The project involved the redevelopment of 42 acres (170,000 m) of land in the city centre . It is a retail-led development anchored by the department store John Lewis . Debenhams had previously been an anchor tenant until the closure of its Liverpool One store in March 2021, with Marks & Spencer taking its place in mid-2023. Additional elements include leisure facilities (such as
306-439: A target audience . Marketers tend to treat brands as more than the difference between the actual cost of a product and its selling price; rather brands represent the sum of all valuable qualities of a product to the consumer and are often treated as the total investment in brand building activities including marketing communications. Consumers may look on branding as an aspect of products or services, as it often serves to denote
459-469: A titulus pictus . The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Roman marks or inscriptions were applied to a very wide variety of goods, including, pots, ceramics, amphorae (storage/shipping containers) and on factory-produced oil-lamps. Carbonized loaves of bread , found at Herculaneum , indicate that some bakers stamped their bread with
612-474: A 14-screen Odeon cinema and 36-hole mini golf centre), apartments, offices, public open spaces, restaurants, and transport improvements. The completion of Liverpool ONE significantly boosted the local economy, while lifting Liverpool into the top five most popular retail destinations in the UK. Liverpool ONE is the largest open-air shopping centre in the UK and the tenth-largest shopping centre overall . Each store
765-822: A Manger , EE (formerly Orange ), Morphe , JD Sports , Footasylum , Tessuti , Starbucks , Waterstones (the entrance is at the back), Urban Outfitters , Hugo Boss , The North Face, etc. The heart of the new shopping area, two levels of high-street shops and links to the park, with anchor stores John Lewis and Debenhams at each end. There are many shops on South John Street such as 3 , Adidas , AllSaints , Ann Summers , The Body Shop , Disney Store , Game , Gap , HMV , Hollister Co. , Mango , Monsoon , Pull and Bear , Republic , SportsDirect.com , Vodafone , Zara and Zara Home. Liverpool Football Club opened their second club shop in Liverpool city centre on South John Street, whilst Everton Football Club also opened up
918-636: A brand may recognize that advertising touchpoints are most effective during the pre-purchase experience stage therefore they may target their advertisements to new customers rather than to existing customers. Overall, a brand has the ability to strengthen brand equity by using IMC branding communications through touchpoints. Brand communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers . One method of brand communication that companies can exploit involves electronic word-of-mouth (eWOM). eWOM
1071-400: A brand may showcase its primary attribute as environmental friendliness. However, a brand's attributes alone are not enough to persuade a customer into purchasing the product. These attributes must be communicated through benefits , which are more emotional translations. If a brand's attribute is being environmentally friendly, customers will receive the benefit of feeling that they are helping
1224-403: A brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. For example, Coca-Cola not only protects the brand name, Coca-Cola , but also protects the distinctive Spencerian script and the contoured shape of the bottle. Brand identity
1377-463: A brand with consumers. For example, a jingle or background music can have a positive effect on brand recognition, purchasing behaviour and brand recall. Therefore, when looking to communicate a brand with chosen consumers, companies should investigate a channel of communication that is most suitable for their short-term and long-term aims and should choose a method of communication that is most likely to reach their target consumers. The match-up between
1530-478: A brand, the more they trusted the brand. This suggests that a company could look to employ a social-media campaign to gain consumer trust and loyalty as well as in the pursuit of communicating brand messages. McKee (2014) also looked into brand communication and states that when communicating a brand, a company should look to simplify its message as this will lead to more value being portrayed as well as an increased chance of target consumers recalling and recognizing
1683-518: A broad range of goods. In 1266, makers' marks on bread became compulsory in England. The Italians used brands in the form of watermarks on paper in the 13th century. Blind stamps , hallmarks , and silver-makers' marks —all types of brand—became widely used across Europe during this period. Hallmarks, although known from the 4th-century, especially in Byzantium, only came into general use during
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#17327766395011836-550: A bus station and a multi-storey car park at the edge of the main shopping district. The new multimillion-pound Paradise Street Interchange (renamed Liverpool ONE bus station in September 2009), is a public transport interchange built in November 2005 to replace Paradise Street Bus Station which was demolished to make way for the new Liverpool ONE shopping district. As one of the first stages of Liverpool ONE scheme and
1989-412: A category is differentiated from its competing brands, and thus the brand helps customers & potential customers understand which brand satisfies their needs. Thus, the brand offers the customer a short-cut to understanding the different product or service offerings that make up a particular category. Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness
2142-417: A certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners, branded products or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic , store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of
2295-671: A city which also suffered severe aerial bombing during the war. In the 1950s and 1960s, much of the immediate reconstruction that took place in the city centre proved to be deeply unpopular. The historic portions of the city that had survived German bombing suffered extensive destruction during urban renewal. It has been argued that the so-called "Shankland Plan" of the 1960s, named after the town planner Graeme Shankland , led to compromised town planning and vast road-building schemes that devastated and divided inner city neighbourhoods. Concrete brutalist architecture , compromised visions, botched projects and grand designs that were never realised became
2448-1021: A corporation hopes to accomplish, and to explain why customers should choose one brand over its competitors. Brand personality refers to "the set of human personality traits that are both applicable to and relevant for brands." Marketers and consumer researchers often argue that brands can be imbued with human-like characteristics which resonate with potential consumers. Such personality traits can assist marketers to create unique, brands that are differentiated from rival brands. Aaker conceptualized brand personality as consisting of five broad dimensions, namely: sincerity (down-to-earth, honest, wholesome, and cheerful), excitement (daring, spirited, imaginative, and up to date), competence (reliable, intelligent, and successful), sophistication (glamorous, upper class, charming), and ruggedness (outdoorsy and tough). Subsequent research studies have suggested that Aaker's dimensions of brand personality are relatively stable across different industries, market segments and over time. Much of
2601-472: A different stage in a customer's cognitive ability to address the brand in a given circumstance. Marketers typically identify two distinct types of brand awareness; namely brand recall (also known as unaided recall or occasionally spontaneous recall ) and brand recognition (also known as aided brand recall ). These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising. Brand recognition
2754-462: A given category, when prompted with a brand name, a larger number of consumers are typically able to recognize it. Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. For example, Disney successfully branded its particular script font (originally created for Walt Disney's "signature" logo ), which it used in
2907-493: A high level of brand equity. Brand owners manage their brands carefully to create shareholder value . Brand valuation is a management technique that ascribes a monetary value to a brand. The word brand , originally meaning a burning piece of wood, comes from a Middle English brand , meaning "torch", from an Old English brand . It became to also mean the mark from burning with a branding iron. Branding and labeling have an ancient history. Branding probably began with
3060-556: A joint European Capital of Culture for 2008. The celebrations included the erection of La Princesse , a large mechanical spider 20 metres high and weighing 37 tonnes, which represented the "eight legs" of Liverpool: honour, history, music, the Mersey, the ports, governance, sunshine and culture. La Princesse roamed the streets of the city during the festivities, and concluded by entering the Queensway Tunnel . Spearheaded by
3213-507: A low-involvement purchasing decision. Brand recognition is often the mode of brand awareness that operates in retail shopping environments. When presented with a product at the point-of-sale, or after viewing its visual packaging, consumers are able to recognize the brand and may be able to associate it with attributes or meanings acquired through exposure to promotion or word-of-mouth referrals. In contrast to brand recall, where few consumers are able to spontaneously recall brand names within
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#17327766395013366-462: A main access point to the Liverpool ONE shopping centre , the interchange includes ten bus stops each designed to take up to 20 departures an hour serving ten million people a year. The Open Spaces Society has criticised the removal of public rights of way in the development area and fears that universal access to Liverpool's central streets may be denied to citizens in future. However,
3519-1056: A new club shop on the street named 'Everton Two', chosen so that the store's address, "Everton Two, Liverpool ONE", would resemble a football scoreline. The 'Leisure Level' of the South John Street district is home to the Odeon multiplex cinema alongside a number of restaurants, including Barburrito (Mexican), Café Rouge (French), Dinomat (American grill/general dining), Gourmet Burger Kitchen (Burgers/general dining), Jungle Rumble Cafe (general dining), Las Iguanas (Latin American), Nando's (Portuguese/African/general dining), Pesto (Italian), PizzaExpress (Italian/general dining), Pizza Hut (Italian/general dining), Red Hot Buffet (general dining), Sblended (Milkshakes), Wagamama (Japanese), Yee Rah (Grill/ general dining), Yo! Sushi (Japanese), Zizzi (Italian). A reinstated Chavasse Park , rising in terraces from Strand Street to pavilions on
3672-525: A pioneer of scientific toponymy in Wales, in "Place Names of North Wales", does not attempt to explain it beyond noting that " lleifiad " is used as a Welsh equivalent of "Liver". A derivative form of a learned borrowing into Welsh ( * llaf ) of Latin lāma (slough, bog, fen) to give " lleifiad " is possible, but unproven. In the Middle Ages , Liverpool existed firstly as farmland within
3825-419: A pop up concept of their Foodmarket and Wine Shop for the festive period which closed on 7 January 2012. Since closing the unit has been taken over by French fashion brand The Kooples which is the company's third standalone store outside London after Manchester and Bristol. Originally was due to house either a Selfridges or Harvey Nichols store, but was deemed unsuitable for Liverpool ONE. The third anchor unit
3978-399: A receiver, it runs the risk of the receiver incorrectly interpreting the message. Therefore, a brand should use appropriate communication channels to positively "…affect how the psychological and physical aspects of a brand are perceived". In order for brands to effectively communicate to customers, marketers must "…consider all touch point |s, or sources of contact, that a customer has with
4131-407: A regenerated Albert Dock which proved to be a catalyst for further regeneration. In the mid-1990s, the city enjoyed growth rates higher than the national average. At the end of the 20th century, Liverpool was concentrating on regeneration, a process that continues today. Ongoing regeneration combined with the hosting of internationally significant events has helped to re-purpose Liverpool as one of
4284-619: A store which shares a similar concept. This makes this Flannels more like a Department Store than a regular Flannels store such as seen in the Metquarter (another shopping centre within Liverpool). Stores also on this lane include Onitsuka Tiger which is again the first outside London, Gym + Coffee, Vincentius and also a Fred Perry. Other Retailers such as Muji, Simon Carter, Whistles and Mulberry are reportedly looking for possible sites in NML or
4437-547: A terrace high above South John Street – this is where the Odeon is located along with Wagamama, Pizza Hut, Yo Sushi!, Café Rouge and other eateries. The park conceals a 3,000-space underground car park, accessed by ramps and tunnels from Strand Street. The park is named after member of the Chavasse family, including Noel Chavasse , a local war hero and one of only three holders of the Victoria Cross and Bar . Includes
4590-414: A trademark from the late 1870s, with great success. Pears' soap , Campbell's soup , Coca-Cola , Juicy Fruit chewing gum and Aunt Jemima pancake mix were also among the first products to be "branded" in an effort to increase the consumer's familiarity with the product's merits. Other brands which date from that era, such as Ben's Original rice and Kellogg's breakfast cereal, furnish illustrations of
4743-407: A trademark in the form of a 'White Rabbit", which signified good luck and was particularly relevant to women, who were the primary purchasers. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop. In ancient Rome , a commercial brand or inscription applied to objects offered for sale was known as
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4896-509: A visual or verbal cue. For example, when looking to satisfy a category need such as a toilet paper, the customer would firstly be presented with multiple brands to choose from. Once the customer is visually or verbally faced with a brand, they may remember being introduced to it before. When given a cue, consumers able to retrieve the memory node associated with the brand exhibit brand recognition. Often, this form of brand awareness assists customers in choosing one brand over another when faced with
5049-705: Is a cathedral city , port city , and metropolitan borough in Merseyside , England. It had a population of 496,770 in 2022. The city is located on the eastern side of the Mersey Estuary , adjacent to the Irish Sea , and is approximately 178 miles (286 km) northwest of London . Liverpool is the fifth largest city in the United Kingdom and the largest settlement in Merseyside. It is part of
5202-413: Is a brand's personality . Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what
5355-420: Is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others. For a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and
5508-403: Is a fundamental asset to a brand's equity , the worth of a brand's identity would become obsolete without ongoing brand communication. Integrated marketing communications (IMC) relates to how a brand transmits a clear consistent message to its stakeholders . Five key components comprise IMC: The effectiveness of a brand's communication is determined by how accurately the customer perceives
5661-469: Is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. Various forms of brand awareness can be identified. Each form reflects
5814-410: Is a relatively new approach [Phelps et al., 2004] identified to communicate with consumers. One popular method of eWOM involves social networking sites (SNSs) such as Twitter . A study found that consumers classed their relationship with a brand as closer if that brand was active on a specific social media site (Twitter). Research further found that the more consumers "retweeted" and communicated with
5967-428: Is also home to the UK's oldest surviving classical orchestra ( Royal Liverpool Philharmonic Orchestra ) and repertory theatre ( Liverpool Playhouse ). In 1864, Peter Ellis built the world's first iron-framed, curtain-walled office building, Oriel Chambers , which was a prototype of the skyscraper. The UK's first purpose-built department store was Compton House , completed in 1867 for the retailer J.R. Jeffrey. It
6120-584: Is also the home of the earliest black community in the UK , the earliest Chinese community in Europe , and the first mosque in England. The name comes from the Old English lifer , meaning thick or muddy water, and pōl , meaning a pool or creek, and is first recorded around 1190 as Liuerpul . According to the Cambridge Dictionary of English Place-Names , "The original reference
6273-418: Is beyond dispute, claims are sometimes made that the name Liverpool is of Welsh origin, but these are without foundation. The Welsh name for Liverpool is Lerpwl , from a former English local form Leerpool. This is a reduction of the form "Leverpool" with the loss of the intervocalic [v] (seen in other English names and words e.g. Daventry (Northamptonshire) > Danetry, never-do-well > ne’er-do-well). In
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6426-523: Is located within the Liverpool ONE shopping complex on South John Street and with over 3,000 seats and 14 screening rooms, it is the biggest cinema in Liverpool . Liverpool ONE is home to two large hotels. The Hilton Liverpool is located at Thomas Steers Way. It contains numerous conference rooms, the Exchange Restaurant and the Pima a Cocktail Bar. The 12-storey Novotel on Hanover Street
6579-570: Is named after the city. As early as 1851, the city was described as "the New York of Europe". During the late 19th and early 20th century, Liverpool was attracting immigrants from across Europe. This resulted in the construction of a diverse array of religious buildings in the city for the new ethnic and religious groups, many of which are still in use today. The Deutsche Kirche Liverpool , Greek Orthodox Church of St Nicholas , Gustav Adolf Church and Princes Road Synagogue were all established in
6732-421: Is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation . Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. When a customer is familiar with a brand or favors it incomparably over its competitors, a corporation has reached
6885-469: Is often used as a filming location due to its distinctive architecture , and was the fifth most visited UK city by foreign tourists in 2022. It is the only UNESCO City of Music in England and has produced countless musicians , most notably the Beatles , who are widely regarded as the most influential band of all time ; musicians from the city have released more UK No. 1 hit singles than anywhere else in
7038-442: Is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand. Brand recognition (also known as aided brand recall ) refers to consumers' ability to correctly differentiate a brand when they come into contact with it. This does not necessarily require consumers to identify or recall the brand name. When customers experience brand recognition, they are triggered by either
7191-410: Is said to have been designed by King John near the same time it was granted a royal charter , making it a borough. The original seven streets were laid out in the shape of a double cross: Bank Street (now Water Street ), Castle Street , Chapel Street , Dale Street , Juggler Street (now High Street ), Moor Street (now Tithebarn Street ) and Whiteacre Street (now Old Hall Street ). Liverpool Castle
7344-406: Is stronger than brand recognition, as the brand must be firmly cemented in the consumer's memory to enable unassisted remembrance. This gives the company huge advantage over its competitors because the customer is already willing to buy or at least know the company offering available in the market. Thus, brand recall is a confirmation that previous branding touchpoints have successfully fermented in
7497-564: Is the herbal paste known as chyawanprash , consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. One well-documented early example of a highly developed brand is that of White Rabbit sewing needles, dating from China's Song dynasty (960 to 1127 CE). A copper printing plate used to print posters contained a message which roughly translates as: "Jinan Liu's Fine Needle Shop: We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time." The plate also includes
7650-612: Is the world's oldest existing organisation devoted to the promotion of spaceflight . Its journal, the Journal of the British Interplanetary Society , is the longest-running astronautical publication in the world. Brand The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians , who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding
7803-511: The British Armed Forces , settled in Liverpool and other port cities. In June 1919, they were subject to attack by whites in racial riots; residents in the port included Swedish immigrants , and both groups had to compete with native people from Liverpool for jobs and housing. In this period, race riots also took place in other port cities. The Housing Act 1919 resulted in mass council housing being built across Liverpool during
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#17327766395017956-545: The English Civil War , including a brief siege in 1644. In 1699, the same year as its first recorded slave ship , Liverpool Merchant , set sail for Africa, Liverpool was made a parish by Act of Parliament . But arguably, the legislation of 1695 that reformed the Liverpool council was of more significance to its subsequent development. Since Roman times , the nearby city of Chester on the River Dee had been
8109-551: The Eurovision Song Contest 2023 . Liverpool has been a centre of invention and innovation. Railways, transatlantic steamships , municipal trams, and electric trains were all pioneered in Liverpool as modes of mass transit. In 1829 and 1836, the first railway tunnels in the world were constructed under Liverpool ( Wapping Tunnel ). From 1950 to 1951, the world's first scheduled passenger helicopter service ran between Liverpool and Cardiff . The first School for
8262-584: The Great War was marked by social unrest, as society grappled with the massive war losses of young men, as well as trying to re-integrate veterans into civilian life and the economy. Unemployment and poor living standards greeted many ex-servicemen. Union organising and strikes took place in numerous locations, including a police strike in Liverpool among the City Police . Numerous colonial soldiers and sailors from Africa and India, who had served with
8415-613: The Liverpool City Region , a combined authority with a population of over 1.5 million. Established as a borough in Lancashire in 1207, Liverpool became a significant town in the late 17th century, when the port at nearby Chester began to silt up. The Port of Liverpool became heavily involved in the Atlantic slave trade , with the first slave ship departing from the town in 1699. The port also imported much of
8568-730: The Macgregor Laird expedition to the Niger River, at that time in progress. This is to a painting by Samuel Austin , Liverpool, from the Mersey . Britain was a major market for cotton imported from the Deep South of the United States, which fed the textile industry in the country. Given the crucial place cotton held in the city's economy, during the American Civil War Liverpool was, in
8721-525: The Paradise Project , a £920 million development based on Paradise Street . This produced one of the most significant changes to Liverpool's city centre since the post-war reconstruction. Renamed as ' Liverpool One ,' the centre opened in May 2008. In 2007, events and celebrations took place in honour of the 800th anniversary of the founding of the borough of Liverpool. Liverpool was designated as
8874-784: The Qin dynasty (221-206 BCE); large numbers of seals survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) where the local community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE, and facilitated the labelling of goods and property; and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome. Identity marks, such as stamps on ceramics, were also used in ancient Egypt. Diana Twede has argued that
9027-570: The Queensway Tunnel linking Liverpool and Birkenhead . Described as "the eighth wonder of the world" at the time of its construction, it was the longest underwater tunnel in the world for 24 years. In 1897, the Lumière brothers filmed Liverpool, including what is believed to be the world's first tracking shot , taken from the Liverpool Overhead Railway , the world's first elevated electrified railway. The Overhead Railway
9180-561: The River Dee continued to silt up, Liverpool began to grow with increasing rapidity. The first commercial wet dock was built in Liverpool in 1715. Substantial profits from the slave trade and tobacco helped the town to prosper and rapidly grow, although several prominent local men, including William Rathbone , William Roscoe and Edward Rushton , were at the forefront of the local abolitionist movement . The 19th century saw Liverpool rise to global economic importance. Pioneering, world first , technology and civic facilities launched in
9333-477: The West Derby Hundred before growing in to a small town of farmers, fishermen and tradesmen and tactical army base for King John of England . The town was planned with its own castle , although due to outbreaks of disease and its subordinance to the nearby Roman port of Chester , the town's growth and prosperity stagnated until the late 17th and early 18th centuries. Substantial growth took place in
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#17327766395019486-478: The marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers . The key components that form a brand's toolbox include a brand's identity, personality, product design , brand communication (such as by logos and trademarks ), brand awareness , brand loyalty , and various branding ( brand management ) strategies. Many companies believe that there
9639-482: The sea-holly was Liverpool's final choice. The initiative was designed to highlight growing threats to the UK's flower species and also ask the public about which flowers best represented their county. Capitalising on the popularity of 1960s rock groups, such as the Beatles , as well as the city's world-class art galleries, museums and landmarks, tourism and culture have become a significant factor in Liverpool's economy. In 2004, property developer Grosvenor started
9792-484: The " Merseybeat " sound, which became synonymous with the Beatles and fellow Liverpudlian rock bands. Influenced by American rhythm and blues and rock music, they also in turn strongly affected American music. The Beatles became internationally known in the early 1960s and performed around the world together ; they were, and continue to be, the most commercially successful and musically influential band in popular history. Their co-founder, singer, and composer John Lennon
9945-481: The "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions". She has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. The systematic use of stamped labels dates from around
10098-484: The "cool" factor. This began the modern practice now known as branding , where the consumers buy the brand instead of the product and rely on the brand name instead of a retailer's recommendation. The process of giving a brand "human" characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. The Quaker Oats Company began using the image of the Quaker Man in place of
10251-400: The "…potential to add positive – or suppress negative – associations to the brand's equity" Thus, a brand's IMC should cohesively deliver positive messages through appropriate touch points associated with its target market. One methodology involves using sensory stimuli touch points to activate customer emotion. For example, if a brand consistently uses a pleasant smell as a primary touchpoint,
10404-537: The 1800s to serve Liverpool's growing German, Greek, Nordic and Jewish communities, respectively. One of Liverpool's oldest surviving churches, St. Peter's Roman Catholic Church , served the Polish community in its final years as a place of worship. The 20th century saw Liverpool's established rank as a global economic powerhouse challenged. Its strategic location as an international seaport made it particularly vulnerable in two World wars . Economic depressions (both in
10557-568: The 1840s when Irish migrants began arriving by the hundreds of thousands as a result of the Great Famine . While many Irish settled during this time in the city, a large percentage also emigrated to the United States or moved to the industrial centres of Lancashire , Yorkshire and the Midlands . In her poetical illustration "Liverpool" (1832), which celebrates the city's worldwide commerce, Letitia Elizabeth Landon refers specifically to
10710-480: The 1920s and 1930s. In the 1920s and 1930s, as much as 15% of the city's population (around 140,000 people) was relocated from the inner-city to new purpose built, lower density suburban housing estates, based on the belief that this would improve their standard of living, though the overall benefits have been contested. Numerous private homes were also built during this era. During the Great Depression of
10863-411: The 19th century, some Welsh publications used the name " Lle'r Pwll " ("(the) place (of) the pool"), a reinterpretation of Lerpwl , probably in the belief that " Lle'r Pwll " was the original form. Another name, which is widely known even today, is Llynlleifiad , again a 19th-century coining. " Llyn " is pool, but " lleifiad " has no obvious meaning. G. Melville Richards (1910–1973),
11016-518: The 1st century CE. The use of hallmarks , a type of brand, on precious metals dates to around the 4th century CE. A series of five marks occurs on Byzantine silver dating from this period. Some of the earliest use of maker's marks, dating to about 1,300 BCE, have been found in India. The oldest generic brand in continuous use, known in India since the Vedic period ( c. 1100 BCE to 500 BCE),
11169-606: The 6th century BCE. A vase manufactured around 490 BCE bears the inscription " Sophilos painted me", indicating that the object was both fabricated and painted by a single potter. Branding may have been necessary to support the extensive trade in such pots. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture (such as Attianus of Lezoux , Tetturo of Lezoux and Cinnamus of Vichy ) have been found as far away as Essex and Hadrian's Wall in England. English potters based at Colchester and Chichester used stamps on their ceramic wares by
11322-822: The Blind , Mechanics' Institute , High School for Girls, council house, and Juvenile Court were all founded in Liverpool. Charities such as the RSPCA , NSPCC , Age Concern , Relate , and Citizen's Advice Bureau all evolved from work in the city. The first lifeboat station, public bath and wash-house, sanitary act, medical officer for health ( William Henry Duncan ), district nurse, slum clearance , purpose-built ambulance, X-ray medical diagnosis, school of tropical medicine ( Liverpool School of Tropical Medicine ), motorised municipal fire-engine, free school meal, cancer research centre, and zoonosis research centre all originated in Liverpool. The first British Nobel Prize
11475-534: The Medieval period. British silversmiths introduced hallmarks for silver in 1300. Some brands still in existence as of 2018 date from the 17th, 18th, and 19th centuries' period of mass-production. Bass Brewery , the British brewery founded in 1777, became a pioneer in international brand marketing. Many years before 1855, Bass applied a red triangle to casks of its pale ale. In 1876, its red-triangle brand became
11628-530: The Mersey, and the CSS Shenandoah surrendered there (being the final surrender at the end of the war). The city was also the center of Confederate purchasing war materiel, including arms and ammunition, uniforms, and naval supplies to be smuggled by British blockade runners to the South . For periods during the 19th century, the wealth of Liverpool exceeded that of London, and Liverpool's Custom House
11781-480: The Moat House Hotel had already been demolished in May 2005. In July 2006, Herbert's Hairdressers became the first business to move into new premises in the development, in his uniquely styled " Bling Bling Building" on Hanover Street. At the same time, BBC Radio Merseyside moved into new premises also on Hanover Street, allowing the demolition of the remaining buildings on Paradise Street. In August 2006,
11934-752: The National Olympian Association in Liverpool, a forerunner of the British Olympic Association . Its articles of foundation provided the framework for the Olympic Charter . A concept devised by retail entrepreneur David Lewis , the first Christmas grotto opened in Lewis's department store in Liverpool in 1879. Sir Alfred Lewis Jones , a shipowner, introduced bananas to the UK via Liverpool's docks in 1884. The Mersey Railway , opened in 1886, incorporated
12087-606: The Queen recognised Liverpool as "one of the most distinctive and energetic parts of the United Kingdom", and paid tribute to the city's "major orchestras, world-class museums and galleries". She also acknowledged Liverpool's bid to become the European Capital of Culture . To celebrate the Golden Jubilee of Elizabeth II in 2002, the conservation charity Plantlife organised a competition to choose county flowers ;
12240-526: The UK's first Underwriters' Association and the first Institute of Accountants . The Western world's first financial derivatives (cotton futures) were traded on the Liverpool Cotton Exchange in the late 1700s. In the arts, Liverpool was home to the first lending library ( The Lyceum ), athenaeum society ( Liverpool Athenaeum ), arts centre ( Bluecoat Chambers ), and public art conservation centre ( National Conservation Centre ). It
12393-414: The United Kingdom and across the world), changing housing patterns and containerisation in the maritime industry contributed to a downtrend in the city's productivity and prosperity. Despite this, the city's influence on global popular culture excelled and by the end of the century, the continuing process of urban renewal paved the way for the redefined modern city of the 21st century. The period after
12546-411: The area. More immigrants arrived after World War II, mostly settling in older inner-city areas such as Toxteth , where housing was less expensive. The black population of Liverpool was recorded at 1.90% in 2011. In the 2021 Census , 5.2% described themselves as black African, Caribbean, mixed white and black African, mixed white and Caribbean or 'other black'. In the 1960s, Liverpool was the centre of
12699-476: The atrium, and bearing labels as follows: Scaurus' fish sauce was known by people across the Mediterranean to be of very high quality, and its reputation traveled as far away as modern France. In both Pompeii and nearby Herculaneum, archaeological evidence also points to evidence of branding and labeling in relatively common use across a broad range of goods. Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius"; probably references to
12852-524: The barrels used, effectively using a corporate trademark as a quasi-brand. Factories established following the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market—that is, to customers previously familiar only with locally produced goods. It became apparent that a generic package of soap had difficulty competing with familiar, local products. Packaged-goods manufacturers needed to convince
13005-427: The beginnings of brand management. This trend continued to the 1980s, and as of 2018 is quantified by marketers in concepts such as brand value and brand equity . Naomi Klein has described this development as "brand equity mania". In 1988, for example, Philip Morris Companies purchased Kraft Foods Inc. for six times what the company was worth on paper. Business analysts reported that what they really purchased
13158-401: The brand and is termed the consumer's brand experience . The brand is often intended to create an emotional response and recognition, leading to potential loyalty and repeat purchases. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image , is a symbolic construct created within the minds of people, consisting of all
13311-412: The brand has a much higher chance of creating a positive lasting effect on its customers' senses as well as memory. Another way a brand can ensure that it is utilizing the best communication channel is by focusing on touchpoints that suit particular areas associated with customer experience . As suggested Figure 2, certain touch points link with a specific stage in customer-brand-involvement. For example,
13464-413: The brand or on the basis of the reputation of the brand owner. Brand awareness involves a customer's ability to recall and/or recognize brands, logos, and branded advertising. Brands help customers to understand which brands or products belong to which product or service category. Brands assist customers to understand the constellation of benefits offered by individual brands, and how a given brand within
13617-425: The brand". Touch points represent the channel stage in the traditional communication model, where a message travels from the sender to the receiver. Any point where a customer has an interaction with the brand - whether watching a television advertisement, hearing about a brand through word of mouth or even noticing a branded license plate – defines a touchpoint. According to Dahlen et al. (2010), every touchpoint has
13770-400: The brand's intended message through its IMC. Although IMC is a broad strategic concept, the most crucial brand communication elements are pinpointed to how the brand sends a message and what touch points the brand uses to connect with its customers [Chitty 2005]. One can analyze the traditional communication model into several consecutive steps: When a brand communicates a brand identity to
13923-509: The brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. Brand development, often performed by a design team , takes time to produce. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers,
14076-455: The brand. In 2012 Riefler stated that if the company communicating a brand is a global organization or has future global aims, that company should look to employ a method of communication that is globally appealing to their consumers, and subsequently choose a method of communication with will be internationally understood. One way a company can do this involves choosing a product or service's brand name, as this name will need to be suitable for
14229-522: The central government in London. Liverpool in the 1980s has been labelled as Britain's 'shock city'. Once the second city of the British Empire which rivalled the capital city in global significance, Liverpool had collapsed in to its 'nadir' at the depths of post-colonial , post-industrial Britain. In the late 20th century, Liverpool's economy began to recover. The late 1980s saw the opening of
14382-538: The city and form an important part of the economy. In June 2014, Prime Minister David Cameron launched the International Festival for Business in Liverpool, the world's largest business event in 2014, and the largest in the UK since the Festival of Britain in 1951. The Labour Party has chosen Liverpool numerous times since the mid 2010s for their annual Labour Party Conference . Liverpool hosted
14535-494: The city to serve the accelerating population which was fuelled by an influx of ethnic and religious communities from all around the world. By the start of the 19th century, a large volume of trade was passing through Liverpool, and the construction of major buildings reflected this wealth. In 1830, Liverpool and Manchester became the first cities to have an intercity rail link, through the Liverpool and Manchester Railway . The population continued to rise rapidly, especially during
14688-481: The city's docks became largely obsolete, and dock workers were made unemployed. By the early 1980s, unemployment rates in Liverpool were among the highest in the UK, standing at 17% by January 1982 although, this was about half the level of unemployment that had affected the city during the Great Depression some 50 years previously. During this period, Liverpool became a hub of fierce left-wing opposition to
14841-536: The city, the second largest in North West England (after the Trafford Centre ) and the fifth largest in the United Kingdom. Liverpool ONE also features the UK's first Pull & Bear . In Summer 2009, the largest Topman/Topshop store outside London opened on Church Street. The Odeon Liverpool ONE cinema was opened on 1 October 2008 following its relocation from London Road. The new cinema
14994-484: The city. By the 2020s, urban regeneration throughout the city continues. Liverpool Waters , a mixed-use development in the city's disused northern docklands, has been identified as one of the largest megaprojects in the UK's history. Everton's new stadium at Bramley-Moore Dock was regarded as the largest single-site private sector development in the United Kingdom at the time of construction. Major events, business and political conferences regularly take place in
15147-501: The consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality. Not all historians agree that these markings are comparable with modern brands or labels, with some suggesting that the early pictorial brands or simple thumbprints used in pottery should be termed proto-brands while other historians argue that
15300-500: The cotton required by the neighbouring Lancashire textile mills , and became a major departure point for English and Irish emigrants to North America. Liverpool rose to global economic importance at the forefront of the Industrial Revolution in the 19th century and was home to the first intercity railway , the first non-combustible warehouse system (the Royal Albert Dock ), and a pioneering elevated electrical railway ; it
15453-580: The early 1930s, unemployment peaked at around 30% in the city. Liverpool was the site of Britain's first provincial airport , operating from 1930. During the Second World War , the critical strategic importance of Liverpool was recognised by both Hitler and Churchill . The city was heavily bombed by the Germans, suffering a blitz second only to London's. The pivotal Battle of the Atlantic
15606-516: The environment by associating with the brand. Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values . If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. For example, Nike's brand represents the value of a " just do it " attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values
15759-610: The existing Church Street area to the new district. Shops on Peter's Lane include; Ted Baker , Fat Face , Karen Millen , Radley, Ghost, Jigsaw, Cafe Nero and Dune. The entrance to the new district is behind Paradise Street near to Starbucks, John Lewis and the entrance of Waterstones . A separate arcade called "Keys Court" links this area of the development to the traditional shopping heart of Liverpool, Church Street. Along Keys Court, there are shops such as Topshop (the largest outside London), Tie Rack and Lollipops Paris. Masterplan: Peter's Lane In October 2011 Harvey Nichols opened
15912-414: The extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif. According to Kotler et al. (2009), a brand's identity may deliver four levels of meaning: A brand's attributes are a set of labels with which the corporation wishes to be associated. For example,
16065-426: The first registered trademark issued by the British government. Guinness World Records recognizes Tate & Lyle (of Lyle's Golden Syrup ) as Britain's, and the world's, oldest branding and packaging, with its green-and-gold packaging having remained almost unchanged since 1885. Twinings tea has used the same logo – capitalized font beneath a lion crest – since 1787, making it
16218-519: The formation of the Liverpool City Region Combined Authority in a form of devolution . With a devolved budget granted by central government , the authority now oversees and invests in foremost strategic affairs throughout the Liverpool City Region , including major regeneration projects. The authority, along with Liverpool City Council itself, has embarked on long-term plans to grow the population and economy of
16371-642: The fourth century BCE. In largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality. David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to
16524-472: The immediate area such as Hanover Street or Peters Lane. In January 2012, Harvey Nichols Signed for 20,000 sq ft former Habitat Unit for their "Beauty Bazaar" store in the UK after Birmingham which opened in the Autumn of 2012. In 2023 Red Run Activewear announced plans to open a flagship store on Manesty’s Lane. A wide pedestrianised shopping street, with flagship store John Lewis, also on this street; Pret
16677-436: The information and expectations associated with a product, with a service, or with the companies providing them. Marketers or product managers that responsible for branding, seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics, which make it special or unique. A brand can, therefore, become one of
16830-430: The literature on branding suggests that consumers prefer brands with personalities that are congruent with their own. Consumers may distinguish the psychological aspect (brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand) of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with
16983-408: The local economy within a year. The economy of Liverpool is diversified and encompasses tourism, culture , maritime , hospitality , healthcare , life sciences , advanced manufacturing, creative , and digital sectors. The city is home to the UK's second highest number of art galleries , national museums , listed buildings , and parks and open spaces , with only London having more. It
17136-419: The logo for go.com . Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall ) is the ability of the customer retrieving the brand correctly from memory. Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to satisfy that need. This level of brand awareness
17289-473: The market that the public could place just as much trust in the non-local product. Gradually, manufacturers began using personal identifiers to differentiate their goods from generic products on the market. Marketers generally began to realize that brands, to which personalities were attached, outsold rival brands. By the 1880s, large manufacturers had learned to imbue their brands' identity with personality traits such as youthfulness, fun, sex appeal, luxury or
17442-540: The marketplace that it aims to enter. It is important that if a company wishes to develop a global market, the company name will also need to be suitable in different cultures and not cause offense or be misunderstood. When communicating a brand, a company needs to be aware that they must not just visually communicate their brand message and should take advantage of portraying their message through multi-sensory information. One article suggests that other senses, apart from vision, need to be targeted when trying to communicate
17595-558: The mid-late 18th century when the town became the most heavily involved European port in the Atlantic slave trade . King John 's letters patent of 1207 announced the foundation of the borough of Liverpool (then spelt as Liuerpul ). There is no evidence that the place had previously been a centre of any trade. The creation of the borough was probably due to King John deciding it would be a convenient place to embark men and supplies for his Irish campaigns , in particular John's Irish campaign of 1209 . The original street plan of Liverpool
17748-400: The minds of its consumers. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Managing brands for value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation . Brands typically comprise various elements, such as: Although brand identity
17901-433: The most enduring campaigns of the 20th-century. Brand advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own. Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts
18054-579: The most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . This means that building a strong brand helps to distinguish a product from similar ones and differentiate it from competitors. The art of creating and maintaining a brand is called brand management . The orientation of an entire organization towards its brand is called brand orientation . Brand orientation develops in response to market intelligence . Careful brand management seeks to make products or services relevant and meaningful to
18207-421: The most visited, tourist orientated, cities in the United Kingdom. City leaders are focussing on long-term strategies to grow the city's population and economy, while national government explores the continuous potential for devolution in the city. In 2002, Queen Elizabeth II and Prince Philip, Duke of Edinburgh visited Liverpool to mark the Golden Jubilee . On speaking to an audience at Liverpool Town Hall ,
18360-622: The multi-billion- pound Liverpool ONE development, regeneration continued throughout the 2010s. Some of the most significant redevelopment projects included new buildings in the Commercial District , King's Dock , Mann Island , around Lime Street , the Baltic Triangle , RopeWalks , and Edge Lane . Changes to Liverpool's governance took place in 2014. The local authority of Liverpool City Council decided to pool its power and resources with surrounding boroughs through
18513-564: The name of the producer. The use of identity marks on products declined following the fall of the Roman Empire . In the European Middle Ages , heraldry developed a language of visual symbolism which would feed into the evolution of branding, and with the rise of the merchant guilds the use of marks resurfaced and was applied to specific types of goods. By the 13th century, the use of maker's marks had become evident on
18666-657: The practice of branding livestock to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realized that the brand provided information about origin as well as about ownership, and could serve as a guide to quality. Branding was adapted by farmers, potters, and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals , which acted as quasi-brands, have been found on early Chinese products of
18819-407: The practice of branding objects extended to a broader range of packaging and goods offered for sale including oil , wine , cosmetics , and fish sauce and, in the 21st century, extends even further into services (such as legal , financial and medical ), political parties and people 's stage names. In the modern era, the concept of branding has expanded to include deployment by a manager of
18972-473: The presence of these simple markings does not imply that mature brand management practices operated. Scholarly studies have found evidence of branding, packaging, and labeling in antiquity. Archaeological evidence of potters' stamps has been found across the breadth of the Roman Empire and in ancient Greece . Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. Pottery marking had become commonplace in ancient Greece by
19125-518: The producer's name. Roman glassmakers branded their works, with the name of Ennion appearing most prominently. One merchant that made good use of the titulus pictus was Umbricius Scaurus, a manufacturer of fish sauce (also known as garum ) in Pompeii, c. 35 CE . Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of
19278-631: The project was £500 million, with a total investment value of £920 million. Work began in Spring 2004 with the excavation of Chavasse Park, and construction began in Autumn the same year. Early works incorporated archaeological investigations, as Chavasse Park covered the ruins of buildings destroyed in World War II bombing, and the Canning Place car park was on the site of the Old Dock ,
19431-552: The region's principal port on the Irish Sea . However, as the Dee began to silt up , maritime trade from Chester became increasingly difficult and shifted towards Liverpool on the neighbouring River Mersey . The first of the Liverpool docks was constructed in 1715, and the system of docks gradually grew into a large interconnected system. As trade from the West Indies , including sugar, surpassed that of Ireland and Europe, and as
19584-404: The stores on Bold Street ), and for shifting Liverpool's shopping district (noting empty units around Lime Street and Ranelagh Street). From Liverpool ONE's construction beginning in 2008, it siphoned customers away from Cavern Walks , St. John's Shopping Centre , and Metquarter . However, the project won a MAPIC Award in 2009. Official Sites Other Sites Liverpool Liverpool
19737-494: The streets that make up Liverpool ONE still exercise public rights of way in agreement with the city council , for as long as this agreement stands. Liverpool ONE has not removed any public rights of way, and all streets within Liverpool ONE are subject to the bylaws of the city council in relation to the Highways Act . The centre has also been criticised for alienating local businesses (such as Lewis's , Rapid Hardware, and
19890-440: The subject of condemnation. Historian Raphael Samuel labelled Graeme Shankland "the butcher of Liverpool". A significant West Indian black community has existed in the city since the first two decades of the 20th century. Like most British cities and industrialised towns, Liverpool became home to a significant number of Commonwealth immigrants, beginning after World War I with colonial soldiers and sailors who had served in
20043-488: The traditional Topping out ceremony was held on what would become the top floor of the John Lewis store on the corner of Paradise Street and Canning Place. In March 2007, following the completion of the main underground car park, works on re-instating Chavasse Park started, using polystyrene blocks to build up the height of the park. With around 170 stores and services, Liverpool ONE is the largest shopping centre in
20196-476: The trend. By the early 1900s, trade press publications, advertising agencies , and advertising experts began producing books and pamphlets exhorting manufacturers to bypass retailers and to advertise directly to consumers with strongly branded messages. Around 1900, advertising guru James Walter Thompson published a housing advertisement explaining trademark advertising. This was an early commercial explanation of what scholars now recognize as modern branding and
20349-400: The way in which consumers had started to develop relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon /Esso, using insights drawn from research into psychology and cultural anthropology , led to some of
20502-702: The words of historian Sven Beckert , "the most pro-Confederate place in the world outside the Confederacy itself." Liverpool merchants helped to bring out cotton from ports blockaded by the Union Navy , built ships of war for the Confederacy , and supplied the South with military equipment and credit. During the war, the Confederate Navy ship, the CSS Alabama , was built at Birkenhead on
20655-455: The world's first wet dock . The first parts of the development to be completed were the multi-storey car park on Liver Street, and the bus station on Canning Place. Both opened in November 2005, allowing the old bus station and car park on Paradise Street to be demolished in January 2006. This cleared the way for construction of the new buildings on the west side of Paradise Street, as
20808-419: The world's first tunnel under a tidal estuary and the world's first deep-level underground stations ( Liverpool James Street railway station ). In 1889, borough engineer John Alexander Brodie invented the football goal net. He was also a pioneer in the use of pre-fabricated housing and oversaw the construction of the UK's first ring road ( A5058 ) and intercity highway ( East Lancashire Road ), as well as
20961-417: The world's oldest in continuous use. A characteristic feature of 19th-century mass-marketing was the widespread use of branding, originating with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or company insignia on
21114-444: The world. It has also produced many academics , actors , artists , comedians , filmmakers , poets , scientists , sportspeople , and writers . In sports, it is known as the home of Premier League football teams Everton FC and Liverpool FC . The world's oldest still-operating mainline train station, Liverpool Lime Street , is in the city centre; transport is also served by the underground Merseyrail network. The city's port
21267-484: Was awarded in 1902 to Ronald Ross , professor at the School of Tropical Medicine, the first school of its kind in the world. Orthopaedic surgery was pioneered in Liverpool by Hugh Owen Thomas , and modern medical anaesthetics by Thomas Cecil Gray . The world's first integrated sewer system was constructed in Liverpool by James Newlands , appointed in 1847 as the UK's first borough engineer. Liverpool also founded
21420-404: Was built before 1235, it survived until it was demolished in the 1720s. By the middle of the 16th century, the population was still around 600, although this was likely to have fallen from an earlier peak of 1000 people due to slow trade and the effects of the plague . In the 17th century, there was slow progress in trade and population growth. Battles for control of the town were waged during
21573-740: Was built between 2007 and 2009; it contains 209 rooms, a gym, swimming pool and the Elements Restaurant and Bar. Alongside the Hilton and Novotel hotels are the BridgeStreet serviced apartments. On 1 November 2005, Grosvenor unveiled Liverpool ONE as the new brand for the regeneration. Liverpool ONE consists of six distinct districts, mixing retail, leisure and accommodation. An informal district, re-using old buildings, some formerly derelict, for homeware shops and street markets. Fashion retailers on arcades, streets and squares. Linking
21726-420: Was created by a different architect, leading to stark differences between some buildings, one way in which Liverpool ONE differentiates itself from other shopping centres. The majority of the development was opened in phases on 29 May 2008 and 1 October 2008, during Liverpool's year as the European Capital of Culture , whilst the final residential units opened in early 2009. The cost of construction associated with
21879-475: Was granted city status in 1880 and was moved from Lancashire to the newly created county of Merseyside in 1974 . Like many other British cities, it entered a period of decline in the mid-20th century; however, it has experienced significant and ongoing regeneration since the European Union selected it as the European Capital of Culture in 2008, which was reported to have generated over £800 million for
22032-623: Was killed in New York City in 1980. Liverpool Airport was renamed after him in 2002, the first British airport to be named in honour of an individual. Previously part of Lancashire, and a county borough from 1889, Liverpool became a metropolitan borough within the newly created metropolitan county of Merseyside , in 1974. From the mid-1970s onwards, Liverpool's docks and traditional manufacturing industries declined due to restructuring of shipping and heavy industry, causing massive losses of jobs. The advent of containerisation meant that
22185-518: Was planned, fought and won from Liverpool. The Luftwaffe made 80 air raids on Merseyside , killing 2,500 people and causing damage to almost half the homes in the metropolitan area. Significant rebuilding followed the war, including massive housing estates and the Seaforth Dock , the largest dock project in Britain. Since 1952, Liverpool has been twinned with Cologne , Germany,
22338-435: Was the brand name. With the rise of mass media in the early 20th century, companies adopted techniques that allowed their messages to stand out. Slogans , mascots , and jingles began to appear on radio in the 1920s and in early television in the 1930s . Soap manufacturers sponsored many of the earliest radio drama series, and the genre became known as soap opera . By the 1940s, manufacturers began to recognize
22491-454: Was the first railway in the world to use electric multiple units , employ automatic signalling, and install an escalator. Liverpool inventor Frank Hornby was a visionary in toy development and manufacture, producing three of the most popular lines of toys in the 20th century: Meccano , Hornby Model Railways (both in 1901), and Dinky Toys in 1934. The British Interplanetary Society , founded in Liverpool in 1933 by Phillip Ellaby Cleator,
22644-485: Was the fourth largest in the UK in 2023, with numerous shipping and freight lines having headquarters and offices there. Residents of Liverpool are often called "Scousers" in reference to scouse , a local stew made popular by sailors in the city, while "Scouse" is also the most common name given to the distinctive local accent . The city's cultural and ethnic diversity has resulted from its history of attracting immigrants, especially from Ireland, Scandinavia, and Wales; it
22797-535: Was the largest store in the world at the time. Between 1862 and 1867, Liverpool held an annual Grand Olympic Festival . Devised by John Hulley and Charles Pierre Melly , these games were the first to be wholly amateur in nature and international in outlook. The programme of the first modern Olympiad in Athens in 1896 was almost identical to that of the Liverpool Olympics. In 1865, Hulley co-founded
22950-598: Was the single largest contributor to the British Exchequer . Liverpool was the only British city ever to have its own Whitehall office. During this century, at least 40% of the world's entire trade passed through Liverpool. In the early 19th century, Liverpool played a major role in the Antarctic sealing industry, in recognition of which Liverpool Beach in the South Shetland Islands
23103-473: Was then split – half of which was the city's second and also its flagship branch of Flannels until its relocation to Parker street in 2022 along with the first-ever stand alone branch of Ermenegildo Zegna outside London. This unit operates as its own store but backs onto the far left side of Flannels with its own entrance, specialised staff and carrier bags similar to that of Louis Vuitton in Manchester –
23256-522: Was to a pool or tidal creek now filled up into which two streams drained". The place appearing as Leyrpole , in a legal record of 1418, may also refer to Liverpool. Other origins of the name have been suggested, including "elverpool", a reference to the large number of eels in the Mersey . The adjective "Liverpudlian" was first recorded in 1833. Although the Old English origin of the name Liverpool
23409-444: Was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron . If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time,
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