A media franchise , also known as a multimedia franchise , is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film , a work of literature , a television program , or a video game . Bob Iger , chief executive of the Walt Disney Company , defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time.”
142-458: The Marvel Cinematic Universe ( MCU ) is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios . The films are based on characters that appear in American comic books published by Marvel Comics . The franchise also includes several television series , short films, digital series, and literature. The shared universe, much like
284-541: A FedEx delivery man, referring to Lee's cameo in Captain America: Civil War . This acknowledged the fan theory that Lee may be portraying the same character in all his cameos, with writer and director James Gunn noting that commentators believed Lee was portraying the character Uatu the Watcher and "that all of these cameos are part of him being a Watcher . So, Stan Lee as a guy who is working for
426-601: A crossover film; Arad, who resigned in 2006, doubted this strategy would work. He insisted that it was his reputation that helped secure the initial financing. In 2007, Feige was named studio chief. To preserve its artistic integrity, Marvel Studios formed a creative committee of six people familiar with its comic book lore: Feige, Marvel Studios co-president Louis D'Esposito , Marvel Comics' president of publishing Dan Buckley , Marvel Entertainment's chief creative officer Joe Quesada , comic book writer Brian Michael Bendis , and Marvel Entertainment president Alan Fine , who oversaw
568-493: A "hands-on role" in each series' development. Feige said these series would "tell stories... that we wouldn't be able to tell in a theatrical experience—a longer-form narrative". He added that being asked by Disney to create these series "energized everyone creatively" within Marvel Studios, since they "could play in a new medium and throw the rules out the window in terms of structure and format". Television specials from
710-653: A 1995 Toy Biz acquisition, from Marvel. In summer 2003, Marvel placed an offer for Artisan Entertainment . A new unit, Marvel International, was set up in London under a president, Bruno Maglione, to extend the company's operation and presence in major overseas markets in November 2003. In December 2003, Marvel Entertainment acquired Cover Concepts from Hearst Communications, Inc. In November 2004, Marvel consolidated its children's sleepwear-apparel licensing business with American Marketing Enterprises, Inc. In November 2004,
852-412: A 2018 agreement between Alonso and Disney to not work for a competing studio. The decision was made by a group that included Disney Entertainment co-chairman Alan Bergman and Disney's human resources and legal departments. Alonso reportedly did not seek permission to work on the film and was asked by Disney to stop working on it or promoting it. The situation was deemed serious enough that Disney requested
994-524: A 60,000-square-foot (5,600 m ) suite at 135 W. 50th Street, New York City, under a nine-year sublease contract. Stan Lee Media 's lawsuit against Marvel was dismissed again in February 2011. In March 2013, Feld Entertainment agreed with Marvel to produce a Marvel Character-based live arena show . Marvel was also launching a new pop culture and lifestyle web show, "Earth's Mightiest Show". On August 22, 2013, Marvel Entertainment announced that it
1136-500: A Marvel film if asked. When developing the crossover miniseries The Defenders , showrunner Marco Ramirez consulted with the creators of all the individual Marvel Netflix series, having them read each of the scripts for The Defenders and provide insight into individual characters' worlds. In December 2021, Feige confirmed that Cox would reprise the role of Daredevil in Marvel Studios MCU productions, with Cox first reprising
1278-691: A big idea they would like to explore or build to in a project, such as Hydra infiltrating S.H.I.E.L.D. in Captain America: The Winter Soldier (2014), but they leave it up to the filmmakers to interpret and "improv a little bit" to get that point. After these ideas have been developed, the creative team then begins exploring ideas from other future projects to see how to make any larger universe connections. In August 2012, Marvel signed The Avengers and Avengers: Age of Ultron (2015) director Joss Whedon to an exclusive contract through June 2015 for film and television. With
1420-585: A big, giant visual-effects movie to do a big, giant visual-effects movie for us. You just have to have done something singularly sort of awesome." The studio ensures directors are open to the idea of the shared universe and are willing to include connective material, such as Kenneth Branagh and Joe Johnston needing to include scenes that set-up The Avengers (2012) in their respective Phase One films Thor and Captain America: The First Avenger (both 2011). Marvel Studios usually has
1562-460: A billion dollars in bonds under the direction of Perelman, which was passed up in dividends to Perelman's group of companies. Later on, Marvel and Acclaim Entertainment teamed up to provide a video game license in the early 1990s, which eventually formed into a joint label, Marvel Software in 1994. On July 5, 1994, Marvel acquired Panini Group , an Italian sticker-maker, followed by Malibu Comics on November 3 and Heroes World Distribution ,
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#17327718869291704-474: A deal to acquire Marvel Entertainment for $ 4 billion, with Marvel shareholders to receive $ 30 and approximately 0.745 Disney shares for each share of Marvel they own. Shareholders from both companies approved the deal on December 31, 2009; it was finalised on the same day. The company was delisted from the New York Stock Exchange under its ticker symbol (MVL), due to the closing of
1846-479: A father and Avenger. Quantumania writer Jeff Loveness wrote the material from the memoir that was featured in the film. Various composers have created the film and television scores of the MCU films, television series, One-Shots, Special Presentations, and other related projects of the MCU, primarily released by Marvel Studios's record label Marvel Music . Original songs have also been created specifically for use in
1988-485: A franchise can even be created, which ultimately leads to the creation of brand worlds. Since the creation of Disneyland in 1955, bringing fictional media franchises to life through the theme parks slowly became increasingly popular as the way to perfectly blend tourism and real-life involvement with media itself. Similar to transmedia, the concept of bringing fictional media into a non-fictional space where fans can immerse themselves in real-life versions of elements from
2130-542: A lawsuit accusing him of helping divert $ 553.5 million in notes when he controlled the company. ToyBiz and Marvel Entertainment Group were merged into Marvel Enterprises to bring it out of bankruptcy on June 2, 1998. In February 1999, Fleer/Skybox was sold to a corporation owned by Alex and Roger Grass, a father and son, for US$ 30 million. Later, the rights to names like "Spider-Man" were being challenged. Toy Biz hired an attorney to review its license agreement. Los Angeles patent attorney Carole E. Handler found
2272-569: A legal loophole in the licensing of the Marvel name and was successful in reclaiming Marvel Enterprises' movie rights to its character Spider-Man. Marvel Enterprise organized itself into four major units, Marvel Studios, Toy Biz, Licensing and Publishing, while in November 1999 adding Marvel Characters Group to manage Marvel's IP and oversee marketing. Marvel named its Marvel New Media president, Steve Milo, in November 2000 to oversee its website. In 2003, Bill Stine purchased back Quest Aerospace ,
2414-424: A modeling agency, several television shows ( Playboy's Penthouse , in 1959), and even its own television channel . Twenty-five years later, Playboy released private clubs and restaurants, movie theaters, a radio show , direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in
2556-630: A multi-million dollar compensation settlement in April. Disney CEO Bob Iger said in July 2023 that the company would be reducing the amount of Marvel content created moving forward, admitting that Marvel Studios' expansion into Disney+ series and more films had "diluted focus and attention" after several underachieving films at the box office. He clarified their plans in May 2024, saying Disney would now release two, or at most three, Marvel films and two Marvel series
2698-399: A new agreement be signed. The company consistently reminded her of this while she continued to promote the film following its September 2022 premiere, ultimately leading to her firing. Alonso's lawyers refuted these claims, saying Disney was aware of, and agreed to, Alonso's work on Argentina, 1985 and Alonso had been "silenced [and] was terminated when she refused to do something she believed
2840-708: A new field with the development of a scripted podcast series, Wolverine: The Long Night , announced on December 5, 2017. Marvel and SiriusXM announced on October 22, 2019, a multi-year deal for scripted and unscripted podcast series and themed live events. Marvel Entertainment announced a new pre-school franchise, Marvel Super Hero Adventures , in September 2017 consisting of a short-form animated series along with publishing and merchandise during "Marvel Mania" October. On December 7, 2017, Marvel announced its Marvel Rising franchise focusing on new characters as youngsters starting with animation in 2018. Marvel Comics
2982-465: A plan to save Marvel in which the company would merge with Toy Biz after Perelman spent $ 350 million for the Toy Biz shares that he did not already own. He would then receive newly issued Marvel shares to maintain his 80 percent stake. Separately, in July 1996, Marvel filed with the U.S. Securities and Exchange Commission to raise money to create a private entity called Marvel Studios . Much of
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#17327718869293124-468: A regional distributor to comic-book shops, in December. On March 10, 1995, it acquired trading card company SkyBox International with the acquisition being fully completed later in May. Marvel's attempt to distribute its products directly led to a decrease in sales and aggravated the losses which Marvel suffered when the comic book bubble popped, the 1994 Major League Baseball strike massacred
3266-637: A series of direct-to-video short films that are included as special features in the MCU films' Blu-ray and digital distribution releases. The films included The Consultant (2011), A Funny Thing Happened on the Way to Thor's Hammer (2011), Item 47 (2012), Agent Carter (2013), and All Hail the King (2014). Following the One-Shots becoming available on Disney+ in January 2022, Marvel classified
3408-430: A series of photorealistic animated shorts starring Baby Groot for Disney+. In November 2016, Feige explained that the studio would often put together a "lookbook" of influences from the comics and art by Marvel's visual development department, to create a visual template for a project. These are put together at company retreats, which the studio holds approximately every 18 months to plan out future projects and develop
3550-498: A series of direct-to-video short films called Marvel One-Shots from 2011 to 2014, and viral marketing campaigns for some films featuring the faux news programs WHIH Newsfront (2015–16) and The Daily Bugle (2019–2022). The franchise has been commercially successful, becoming one of the highest-grossing media franchises of all time, and it has received generally positive reviews from critics. The studio attributed several Multiverse Saga projects performing below expectations to
3692-422: A series of in-universe YouTube videos serving as the center of a viral marketing campaign to promote the films and universe. In December 2016, a six-part web series, Agents of S.H.I.E.L.D.: Slingshot , debuted on ABC.com . It follows Elena "Yo-Yo" Rodriguez on a secret mission, shortly before the start of Agents of S.H.I.E.L.D. 's fourth season , with Natalia Cordova-Buckley reprising her role from
3834-458: A slate of 10 unscripted series including two from Marvel New Media was revealed for Disney+ . After Rahmani left for Google , podcast host Ryan Penagos became vice president and creative executive for the organization. Marvel and SiriusXM announced on October 22, 2019, a multi-year deal for multiple scripted and unscripted podcast series for 2020 debuts. The first four scripted series feature Black Widow, Hawkeye, Star-Lord, and Wolverine, which
3976-476: A year. This was a decrease from up to four films and around four series being released in some recent years. The company was reducing output and focusing on quality across all its divisions, but Iger felt the change was especially needed for Marvel. Feige and D'Esposito said 2023 had been a particularly difficult year and a "rough time" for the studio but they had learned their lesson on trying to make too much content at once. They added that no longer being "on top" of
4118-402: Is a unit of The Walt Disney Company consisting of the company's website, web series, and podcast. Digital shows under New Media are THWIP! The Big Marvel Show , The Marvel Minute , Marvel LIVE! and Marvel Top 10 . In October 2017, Ron Richards began working at Marvel Entertainment as vice president and Managing Editor of New Media, while Marvel Digital freelance on-air host Lorraine Cink
4260-656: Is also placed here in The Marvel Cinematic Universe: An Official Timeline . The Official Handbook of the Marvel Universe A to Z , Vol. 5, published in 2008, originally designated the Marvel Cinematic Universe as Earth-199999 within the continuity of Marvel's comic multiverse , a collection of fictional alternate universes, although, this designation was rarely used officially outside of
4402-443: Is expected to publish material for Marvel Rising, but delayed any announcement on their material. In May 2018, The Walt Disney Company Australia purchased eight-year naming rights to Docklands Stadium from Melbourne Stadiums Limited and selected the Marvel brand as part of the name. Since September 1, 2018, the stadium has been known commercially as Marvel Stadium. A Marvel retail store and other inclusion of Marvel would be added to
Marvel Cinematic Universe - Misplaced Pages Continue
4544-430: Is planned to lead to a fifth series featuring all four characters. The slate's unscripted podcasts would consist of talk shows, Marvel's history via a modern-day pop cultural view, and popular Marvel franchises-focused podcasts. In early 2023, as part of cost-cutting moves by its parent company Disney, the in-house audio production unit responsible for Marvel podcasts was cut from six to three people. The move also marked
4686-484: Is the Japanese term for a transmedia franchise. The term media mix gained its circulation in late 1980s and is first used to describe adaptations of Sakyo Komatsu 's Japan Sinks , but the origins of the strategy can be traced back to the 1960s with the proliferation of anime , with its interconnection of media and commodity goods. Some of the earlier popular Japanese franchises such as Vampire Hunter D in
4828-638: Is the first mutant (a term related to the X-Men) in the MCU. Namor is also revealed to be a mutant in the film Black Panther: Wakanda Forever (2022), as he is in the comics. Kelsey Grammer appears as Dr. Hank McCoy / Beast in The Marvels (2023), reprising the role from the X-Men films series, which also introduces the mutant Binary , an alternate version of Maria Rambeau , portrayed by Lashana Lynch . Feige called Deadpool & Wolverine (2024)
4970-657: The Team Thor mockumentary shorts as One-Shots. Team Thor is a series of direct-to-video mockumentary short films that were released from 2016 to 2018, consisting of Team Thor , Team Thor: Part 2 , and Team Darryl , all written and directed by Taika Waititi . I Am Groot is a series of photorealistic animated short films for Disney+ starring Baby Groot going on adventures with new and unusual characters. Vin Diesel reprises his role, with five shorts releasing on August 10, 2022. A second season with five additional shorts
5112-531: The Fantastic Four to Marvel Studios, although Feige explained that despite the acquisition finalizing in 2019, access and integration of these characters and concepts were unavailable "for a very long time" because of corporate acquisition laws. Some of the first elements to be integrated into the MCU following the acquisition were the organization S.W.O.R.D. in the Disney+ series WandaVision (2021) and
5254-468: The Iron Man films. Agents of S.H.I.E.L.D.: Slingshot (2016) is one of several Agents of S.H.I.E.L.D. web series created for ABC.com and produced by Marvel Television that is a supplement to Agents of S.H.I.E.L.D. , with the main cast reprising their roles. The first two seasons of The Daily Bugle (2019–2022) are an in-universe current affairs show serving as a viral marketing campaign for
5396-558: The Marvel Cinematic Universe (MCU). In 2009, The Walt Disney Company acquired Marvel Entertainment for US$ 4 billion ; it had been a limited liability company (LLC) since then. For financial reporting purposes, Marvel was primarily reported as part of the Disney Consumer Products segment ever since Marvel Studios ' reorganization from Marvel Entertainment into Walt Disney Studios . Over
5538-555: The Russo brothers and written by Christopher Markus and Stephen McFeely . This was to ensure their storytelling aligned for the Infinity Saga's culmination. Marvel Studios began contracting their actors for multiple films, including signing actor Samuel L. Jackson to a then-unprecedented nine-film contract. Feige said the studio had all actors sign contracts for multiple films, with the normal number being for three or more while
5680-478: The Spider-Man films. Multiple limited series or one-shot comic books that tie into the MCU films and television series have been published by Marvel Comics. They are intended to tell additional stories about existing characters or to make connections between MCU projects, without necessarily expanding the universe or introducing new concepts or characters. The Wakanda Files: A Technological Exploration of
5822-864: The United States District Court for the Southern District of New York issued a summary judgment in favor of Marvel, which was affirmed in August 2013 by the United States Court of Appeals for the Second Circuit . The Kirby estate filed a petition on March 21, 2014, for a review of the case by the Supreme Court of the United States , but a settlement was reached on September 26, 2014, and
Marvel Cinematic Universe - Misplaced Pages Continue
5964-652: The X-Men which were respectively licensed to Sony, New Line, and Fox, Marvel owned the rights to the Avengers team. Feige, a self-described "fanboy", envisioned combining these characters in a shared universe similar to the one created by Stan Lee and Jack Kirby for Marvel Comics in the 1960s. "It's never been done before and that's kind of the spirit everybody's taking it in. The other filmmakers aren't used to getting actors from other movies that other filmmakers have cast, certain plot lines that are connected or certain locations that are connected, but I think... everyone
6106-605: The crossover film The Avengers (2012). Phase Two comprises Iron Man 3 (2013), Thor: The Dark World (2013), Captain America: The Winter Soldier (2014), Guardians of the Galaxy (2014), Avengers: Age of Ultron (2015), and Ant-Man (2015). Captain America: Civil War (2016) is the first film of Phase Three , and is followed by Doctor Strange (2016), Guardians of
6248-491: The fantasy and science fiction genres. Similarly, fantasy, science fiction films and television shows are frequently adapted into animated television series , video games, or both. A media franchise does not have to include the same characters or theme, as the brand identity can be the franchise, like Square Enix 's Final Fantasy or the National Lampoon series , and can suffer from critical failures even if
6390-508: The trading card company Fleer on July 24, 1992. On April 30, 1993, Marvel acquired 46% of ToyBiz , which gave the company the rights to make Marvel toys. The Andrews Group named Avi Arad of ToyBiz as the president and CEO of the Marvel Films division. In 1993 and 1994, Marvel's holding companies , Marvel Holdings, Inc. and Marvel Parent Holdings, Inc., were formed between Andrews Group and MEG. The companies issued over half
6532-582: The untitled fourth Spider-Man film (2026), and will conclude with Avengers: Secret Wars (2027). The planned film Blade is also intended to be part of the phase but does not have a release date. Marvel Television produced multiple television series set in the MCU across broadcast, streaming, and cable. Its ABC series included Agents of S.H.I.E.L.D. (2013–2020), Agent Carter (2015–2016), and Inhumans (2017); its Netflix series included Daredevil (2015–2018), Jessica Jones (2015–2019), Luke Cage (2016–2018), Iron Fist (2017–2018),
6674-423: The 1980s and Pokémon in the late 1990s, acted as benchmarks in the country's transmedia dominance. The latter in particular began as a video game available on Nintendo 's Game Boy , and crossed through the media of television, film, news, and other non-media related realms, such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among
6816-475: The 2012 crossover film The Avengers . Phase Two began with Iron Man 3 (2013) and concluded with Ant-Man (2015), while Phase Three began with Captain America: Civil War (2016) and concluded with Spider-Man: Far From Home (2019). Black Widow (2021) is the first film in Phase Four , which concluded with Black Panther: Wakanda Forever (2022), while Phase Five began with Ant-Man and
6958-560: The Avengers and Beyond is "a collection of papers, articles, blueprints, and notes amassed throughout history by Wakanda's War Dogs" at the request of Shuri . It is organized by areas of study and covers the technological advancements throughout the MCU. The book, which exists within the universe, was written by Troy Benjamin and published by Epic Ink and Quarto Publishing Group. The Wakanda Files has content printed with UV ink that can be viewed with Kimoyo bead–shaped UV lights included with
7100-668: The Galaxy Holiday Special (2022) are also included in the phase. Phase Five includes Secret Invasion (2023), the second season of Loki (2023), the second season of What If...? (2023), Echo (2024), Agatha All Along (2024), the third season of What If...? (2024), the first season of Your Friendly Neighborhood Spider-Man (2025), the first season of Daredevil: Born Again (2025), and Ironheart (2025). Phase Six will include Eyes of Wakanda (2025), Marvel Zombies (2025), Wonder Man (2025), and Vision Quest (2026). Marvel One-Shots are
7242-573: The Galaxy Vol. 2 (2017), Spider-Man: Homecoming (2017), Thor: Ragnarok (2017), Black Panther (2018), Avengers: Infinity War (2018), Ant-Man and the Wasp (2018), Captain Marvel (2019), Avengers: Endgame (2019), and Spider-Man: Far From Home (2019). The second three phases are collectively known as "The Multiverse Saga", and include television series on Disney+ . Phase Four includes Black Widow (2021), Shang-Chi and
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#17327718869297384-945: The Legend of the Ten Rings (2021), Eternals (2021), Spider-Man: No Way Home (2021), Doctor Strange in the Multiverse of Madness (2022), Thor: Love and Thunder (2022), and Black Panther: Wakanda Forever (2022). Phase Five begins with Ant-Man and the Wasp: Quantumania (2023), followed by Guardians of the Galaxy Vol. 3 (2023), The Marvels (2023), Deadpool & Wolverine (2024), and Captain America: Brave New World (2025), and will conclude with Thunderbolts* (2025). Phase Six begins with The Fantastic Four: First Steps (2025), followed by Avengers: Doomsday (2026) and
7526-408: The MCU films for the following 10 years. That July, Feige announced some of the films and series for Phase Five and Phase Six at San Diego Comic-Con, revealing that the second three Phases were collectively known as " The Multiverse Saga ". After the "creative experience" of ending Phase Three and "The Infinity Saga" with Avengers: Infinity War (2018) and Avengers: Endgame , and the expansion in
7668-644: The MCU's primary reality as Earth-199999. 20th Century Fox 's X-Men film series is designated as Earth-10005 in Deadpool & Wolverine . That film features several actors reprising their roles from the X-Men film series along with characters from Fox's films Daredevil and its spin-off Elektra , Fantastic Four (2005) and its sequel Fantastic Four: Rise of the Silver Surfer (2007), and New Line Cinema 's Blade film trilogy . Phases Four, Five, and Six comprise " The Multiverse Saga ". With
7810-416: The MCU. Each short was designed to be a self-contained story that provided more backstory for characters or events introduced in the films. In March 2015, Marvel's Vice President of Animation Development and Production, Cort Lane , said animated tie-ins to the MCU were "in the works". That July, Marvel Studios partnered with Google to produce the faux news program WHIH Newsfront with Christine Everhart ,
7952-478: The Multiverse Saga after Thanos in the Infinity Saga, because Kang was a different villain in part because he has multiple variants from different timelines within the multiverse. The studio did not initially plan to build the next saga around Kang, and made that decision after seeing actor Jonathan Majors 's performance in the first season of the Disney+ series Loki (2021), as well as dailies from
8094-458: The Multiverse Saga's new antagonist Victor von Doom / Doctor Doom (after previously portraying the superhero Tony Stark / Iron Man in the MCU from 2008 to 2019) for both Doomsday and Secret Wars . In December 2017, Disney agreed to acquire assets from 21st Century Fox . The transaction officially closed on March 19, 2019. This saw the return of the film rights for Deadpool , the X-Men, and
8236-558: The Netflix series by Marvel Television. Loki and What If...? are excluded from the diagram because they occur outside of the main timeline. Werewolf by Night is also excluded given the special explicitly does not indicate where it takes place in the MCU. Disney+'s timeline order places the first seasons of Loki and What If...? between Avengers: Endgame and WandaVision , their second seasons after The Marvels , and Werewolf by Night after Thor: Love and Thunder ; Werewolf by Night
8378-590: The Phases in addition to their feature films. Each series is released on Disney+. Phase Four includes the series WandaVision (2021), The Falcon and the Winter Soldier (2021), the first season of Loki (2021), the first season of the animated series What If...? (2021), Hawkeye (2021), Moon Knight (2022), Ms. Marvel (2022), and She-Hulk: Attorney at Law (2022). The television specials Werewolf by Night (2022) and The Guardians of
8520-615: The Walt Disney Company purchased Marvel Entertainment for $ 4 billion. Disney said future Marvel Studios films would be distributed by its own studio once the prior deal with Paramount expired. The films of Phase Three were announced at a special press event in October 2014. By September 2015, Marvel Studios was integrated into Walt Disney Studios . Feige was reporting to Walt Disney Studios chairman Alan F. Horn instead of Marvel Entertainment CEO Isaac Perlmutter , and
8662-494: The Wasp: Quantumania (2023) and will conclude with Thunderbolts* (2025). Phase Six will begin with The Fantastic Four: First Steps (2025) and it will conclude with Avengers: Doomsday (2026) and Avengers: Secret Wars (2027). Marvel Television expanded the universe to network television with Agents of S.H.I.E.L.D. on ABC in 2013 before further expanding to streaming television on Netflix and Hulu and to cable television on Freeform . They also produced
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#17327718869298804-798: The Watchers was something that I thought was fun for the MCU." Feige added that Lee "clearly exists, you know, above and apart from the reality of all the films. So the notion that he could be sitting there on a cosmic pit stop during the jump gate sequence in Guardians ...really says, so wait a minute, he's this same character who's popped up in all these films?" Following Lee's death, Marvel Studios chose not to create any new Lee cameos in future projects. NY1 news anchor Pat Kiernan has also appeared in multiple MCU films and television series as himself. Media franchise A media franchise often consists of cross-marketing across more than one medium. For
8946-596: The book. It was released on October 20, 2020. Look Out for the Little Guy , the fictional memoir written by Scott Lang as seen in Ant-Man and the Wasp: Quantumania , was released by Hyperion Avenue on September 5, 2023. It was created alongside Marvel Studios and the Quantumania filmmakers, and was written by Rob Kutner , featuring "over 20 short pieces exploring different aspects of Scott's experiences" as
9088-592: The box office allowed them to be underdogs again, as they had been when starting work on Phase One, and they would be "coming back strong" with the hope of surprising audiences and exceeding expectations. Feige expected the studio to begin releasing two films and three series per year after 2025, when they were planning to release three films and six series that had been in development for a long time and were ready to be released. In 2024, Marvel Studios introduced their "Marvel Animation" and "Marvel Television" banners for their animated and live-action series, respectively. This
9230-504: The business of the creation and marketing of characters." Marvel made an initial public offering of 40% of the stock ( ticker symbol NYSE:MRV) on July 15, 1991, giving $ 40 million from the proceeds to Andrews Group, Marvel's then direct parent corporation within MacAndrews & Forbes Holdings. In the early 1990s, Marvel Entertainment Group began expanding through acquisitions and the formation of new divisions. Marvel purchased
9372-401: The committee. Feige initially referred to the shared narrative continuity of the films as the "Marvel Cinema Universe", but later used the term "Marvel Cinematic Universe". Since the franchise expanded to other media, some have used this phrase to only refer to the feature films. The MCU films are released in groups called "Phases", beginning with Phase One and Phase Two . In December 2009,
9514-547: The company who help to elevate each other's projects where possible. In November 2017, Feige said Avengers: Endgame (2019) would provide a definitive conclusion to the films thus far and begin a new period for the franchise. He later said Phase Three would conclude " The Infinity Saga ". Disney was reportedly developing a Marvel-based television series for their new streaming service Disney+ by November 2017. In July 2018, Feige said discussions had begun with Disney regarding any potential involvement Marvel Studios could have with
9656-618: The company's stock. Later, in June 1997, Icahn won the right to replace Marvel's board, including Perelman. In December 1997, during the post-bankruptcy reorganization phase, Toy Biz came to an agreement to purchase Marvel from the banks. In December 1997, the bankruptcy court appointed a trustee to oversee the company in place of Icahn. In April 1998, while the legal battle continued, the NYSE delisted Marvel stock. In August 2008, former company head Ronald Perelman paid $ 80 million to settle
9798-492: The corporation sued South Korea -based NCSoft Corp . and San Jose, California -based Cryptic Studios Inc. over possible trademark infringement in their City of Heroes massive multiplayer online game. Marvel settled a film-royalties lawsuit in April 2005 with its former editor-in-chief, publisher and creator, Stan Lee , paying him $ 10 million and negotiating an end to his royalties. In September 2005, Marvel Enterprises changed its name to Marvel Entertainment to reflect
9940-484: The corporation's expansion into financing its own movie slate . In 2007, several Stan Lee Media related groups filed lawsuits against Marvel Entertainment for $ 1 billion and for Lee's Marvel creations in multiple states, most of which have been dismissed. Additionally, a lawsuit over ownership of the character Ghost Rider was filed on March 30, 2007, by Gary Friedrich and Gary Friedrich Enterprises, Inc. On August 31, 2009, The Walt Disney Company announced
10082-485: The creative committee began having only "nominal" input on the films. They continued to consult on Marvel Television productions, which remained under Perlmutter's control. All key film decisions moving forward were to be made by Feige, D'Esposito, and executive vice president Victoria Alonso . The studio went on to establish the Marvel Studios Parliament , a "brain trust" of long-time executives at
10224-688: The creator or co-creator of many of the characters adapted in the MCU, made cameo appearances in all of the feature films and television series except Inhumans . In Iron Fist , it is revealed his on-set photograph cameo in the Marvel Netflix series is as NYPD Captain Irving Forbush . His cameo in Guardians of the Galaxy Vol. 2 sees Lee appearing as an informant to the Watchers , discussing previous adventures that include Lee's cameos in other MCU films; he specifically mentions his time as
10366-556: The crossover miniseries The Defenders (2017), and The Punisher (2017–2019); its young adult series included Runaways (2017–2019) streaming on Hulu and Cloak & Dagger (2018–2019) airing on Freeform ; and the Hulu series Helstrom (2020) was originally intended to be the start of a planned "Adventure into Fear" franchise, but was ultimately "not tied to the MCU", according to showrunner Paul Zbyszewski . Beginning with Phase Four, television series were included as part of
10508-765: The crossover miniseries The Defenders . In April 2016, Netflix ordered The Punisher , a spin-off of Daredevil . By February 2019, Netflix had canceled all of its Marvel series. In April 2016, the Disney-owned cable network Freeform announced Cloak & Dagger . In May 2017, Marvel announced that Runaways had received a series order from Hulu . In May 2019, Marvel announced that Helstrom had been greenlit for Hulu. In October 2019, further corporate restructuring saw Feige named Chief Creative Officer of Marvel Entertainment, with Marvel Television becoming part of Marvel Studios and executives of Marvel Television reporting to Feige. In December 2019, Marvel Television
10650-425: The day-in-the-life episodes of the many different Real Housewives series. Documentaries and docuseries are other highlights of the non-fiction branch of media franchises, such as the popular Planet Earth series, which serves as both a film and television transmedia franchise. Marvel Entertainment Marvel Entertainment, LLC (formerly Marvel Entertainment, Inc. and Marvel Enterprises, Inc. )
10792-467: The deal, Whedon contributed creatively to all of the Phase Two films and also developed Agents of S.H.I.E.L.D. , the first television series set in the MCU. In April 2017, Guardians of the Galaxy (2014) and Guardians of the Galaxy Vol. 2 (2017) writer and director James Gunn revealed that he would be working with Marvel to help plan future stories for the Guardians of the Galaxy characters and
10934-451: The deal. On June 2, 2010, Marvel announced that it promoted Joe Quesada to chief creative officer of Marvel Entertainment. In June 2010, Marvel set up a television division headed by Jeph Loeb as executive vice president. Three months later, Smith & Tinker licensed from Marvel the character rights for a superhero digital collectible game for Facebook and Apple's mobile platform. On October 1, 2010, Marvel moved its offices to
11076-445: The digital series Agents of S.H.I.E.L.D.: Slingshot (2016). Marvel Studios began producing their own television series for streaming on Disney+ , starting with WandaVision in 2021 as the beginning of Phase Four. That phase also saw the studio expand to television specials, known as Marvel Studios Special Presentations , starting with Werewolf by Night (2022). The MCU includes various tie-in comics published by Marvel Comics,
11218-459: The dismissal of executives of vice president level and above in TV and animation under Feige, plus the removal of Brian Crosby as creative director of Themed Entertainment for Marvel Entertainment. On March 29, 2023, Disney laid off Marvel Entertainment's chairman Isaac Perlmutter and the subsidiary's units were folded into Disney's other divisions. Marvel New Media (also called Marvel Digital )
11360-403: The event a film had to debut on Disney+ instead of in theaters. TheWrap reported that the new contracts would likely only apply to films about to enter production. It was unclear if any adjustments would be made to contracts for films already completed but not yet released. For Marvel Television, Loeb said he and his executives were involved in all aspects of production: "whether it's being in
11502-426: The family requested that the petition be dismissed. Marvel president of TV, publishing and brand Dan Buckley was promoted to Marvel Entertainment president in January 2017 adding games, global brand management and the franchise groups to his current responsibilities. In October 2017, Ron Richards began working at Marvel Entertainment as vice president and Managing Editor of New Media. Marvel New Media expanded into
11644-557: The fictional country Madripoor in the series The Falcon and the Winter Soldier (2021). Additionally, Patrick Stewart appeared as Professor Charles Xavier in the film Doctor Strange in the Multiverse of Madness (2022), portraying a different version of the character that he previously played in Fox's X-Men film series , while Kamala Khan was revealed to have a genetic mutation in Ms. Marvel , with star Iman Vellani confirming that she
11786-725: The fictional worlds they love, adds to the overall narrative the franchise creates through its other media. Marvel's Avenger's Campus park is one of the many franchise-based theme parks created in recent times, following the creation of The Wizarding World of Harry Potter at Universal Studio's Islands of Adventure and Star Wars' Galaxy's Edge at Disneyland and Disney World . Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Nancy Drew , Miss Marple , and other popular detectives , as well as popular comic book superheroes . Television and film franchises are often expanded upon in novels , particularly those in
11928-470: The film The Matrix Reloaded and the video game Enter the Matrix were produced at the same time, using the same actors on the same sets, and released on the same day. Transmedia franchises occasionally release content through certain media that is not canon to the main or greater story that the franchise is built around, meaning that the elements of said content do not truly exist in the main timeline of
12070-497: The film's screenwriters sometimes as well. Marvel Comics worked with Brad Winderbaum , Jeremy Latcham , and Will Corona Pilgrim at Marvel Studios to decide which concepts would be carried over from the Marvel Comics Universe to the Marvel Cinematic Universe, what to show in the tie-in comics, and what to leave for the films. Marvel later clarified which of the tie-in comics are considered canonical MCU stories, with
12212-560: The filming of Ant-Man and the Wasp: Quantumania (2023). After Majors was found guilty of assault and harassment amidst legal issues in December 2023, he was fired by Disney and Marvel Studios. At that time, Marvel was internally referring to The Kang Dynasty as Avengers 5 . Alonso was fired from her role at Marvel Studios in March 2023 for serving as a producer on the Amazon Studios film Argentina, 1985 (2022), in breach of
12354-488: The films Spider-Man: Far From Home and Spider-Man: No Way Home , with the videos released on YouTube and TikTok . It is based on the fictional sensationalist news outlet of the same name that appears in the MCU—itself based on the fictional newspaper agency of the same name appearing in several Marvel Comics publications. J. K. Simmons and Angourie Rice reprise their roles as J. Jonah Jameson and Betty Brant from
12496-483: The films, however, it was noted all of these outside projects were part of the larger Marvel canon. In early 2024, Marvel Studios formally integrated Marvel Television's group of Netflix series into their Disney+ timeline. As of the Phase Five television series Secret Invasion and the film The Marvels , the "present day" in the MCU is 2026. The following covers and discusses MCU media released by Marvel Studios and
12638-467: The financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of the production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of the work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having
12780-408: The first animated series from Marvel Studios, and by July 2021 the studio was creating an "animation branch and mini studio", known as Marvel Studios Animation , to focus on more animated content beyond What If...? . Alonso said Marvel had around 31 projects in various stages of development by September 2021. In April 2022, Feige said he and Marvel Studios were on a creative retreat to plan and discuss
12922-607: The focus on the content of the commodity to "overlapping the commodity image with the character image". The book Anime's Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg, details the evolution of the media mix in Japan. Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. In such cases, even lead actors are often replaced as they age, lose interest, or their characters are killed. Spin-offs and adaptations of popular pieces of media within
13064-433: The franchise's characters and settings. As one author explains, "For the studios, a home-run is a film from which a multimedia 'franchise' can be generated; the colossally expensive creation of cross-media conglomerates predicated on synergistic rewards provides an obvious imperative to develop such products." The trend later developed wherein franchises would be launched in multiple forms of media simultaneously; for instance,
13206-422: The franchise, while Brian Tyler and Michael Giacchino have both scored fanfares for the Marvel Studios production logo . The fictional timeline of the MCU includes the feature films, television series, television specials, short films, and the I Am Groot shorts from Marvel Studios and Marvel Television's Netflix series. While the early films of Phase One and Phase Two of the franchise followed each other in
13348-415: The franchise. Canon content often times breaks continuity, leading fans to speculate or seek to confirm which media are canon and which are not, which can get confusing if the franchise does not provide an answer themselves since entire media can be non-canon to the greater story, with a popular example occurring. On the other hand, specific episodes, volumes or parts of a series can be canon while others in
13490-422: The increase in the amount of content being produced after the 2019 film Avengers: Endgame , and began decreasing its content output from 2024. The MCU has inspired other film and television studios to attempt similar shared universes and has also inspired several themed attractions, an art exhibit, television specials, literary material, multiple tie-in video games, and commercials. By 2005, Marvel Entertainment
13632-473: The magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise. Non-fiction media franchises also exist in the television and film media, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to
13774-633: The main universe of the MCU as well. In Doctor Strange in the Multiverse of Madness , the main universe of MCU events was designated as Earth-616 (a designation first referenced in Spider-Man: Far From Home ), sharing the name of the main Marvel Comics universe , while another universe was designated as Earth-838 . Sony's animated film Spider-Man: Across the Spider-Verse references the events of No Way Home , citing
13916-400: The media fictional material is unrelated. Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books . An enduring and comprehensive example of a media franchise is Playboy Enterprises , which began expanding well beyond its successful magazine, Playboy , within a few years after its first publication, into such enterprises as
14058-414: The money to create Marvel Studios came from the sale of Toy Biz stock. On December 27, 1996, the Marvel group of companies filed for Chapter 11 bankruptcy protection . At this time, Carl Icahn , an American businessman and investor, began buying Marvel's bonds at 20% of their value and moved to block Perelman's plan. In February 1997, Icahn won the bankruptcy court's approval to take control of
14200-400: The nine or twelve film deals were rare. The actors' contracts also feature clauses that allow Marvel to use up to three minutes of an actor's performance from one film in another, which Marvel describes as "bridging material". By the start of Phase Four, Marvel Studios was no longer contracting actors for a large number of projects, with deal lengths varying for each actor and project. Feige said
14342-479: The number of projects being produced by the studio in a short amount of time, Marvel Studios decided to move away from having an Avengers crossover film at the end of each Phase and instead decided to have a crossover culmination at the end of "The Multiverse Saga" with Avengers: The Kang Dynasty and Avengers: Secret Wars (2027). The studio was excited to explore Kang the Conqueror as an overarching villain of
14484-404: The original Marvel Universe in comic books, was established by crossing over common plot elements, settings, cast, and characters. Marvel Studios releases its films in groups called "Phases", with the first three phases collectively known as "The Infinity Saga" and the following three phases as "The Multiverse Saga". The first MCU film, Iron Man (2008), began Phase One which culminated in
14626-433: The overarching story and narrative of the franchise itself. A connection between the characters, settings, and other elements of the media franchise do still exist within the different media, regardless of the fact that they are being presented in sometimes completely different ways, such as the shared, interweaving storylines and elements of Spider-Man films, television shows, comics and video games. Espen Aarseth describes
14768-490: The owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom , which is the community of fans that indulge in many of its media and are committed to interacting with and keeping up with other consumers. Large franchise-based fandoms have grown to be even more popular in recent years with
14910-449: The phases of the MCU. However, these lookbooks are not always shown to directors, with Marvel sometimes preferring to let the director offer their own ideas first. When choosing a director for a project, Marvel Studios looks for filmmakers to hire who can guide a film. Some of their choices for directors have been considered "out-of-left-field based on those director's previous work. On this, Feige remarked that "you don't have to have directed
15052-484: The popular Twilight book series that was adapted into the five films of The Twilight Saga . Other neologisms exist to describe various franchise types including metaseries , which can be used to describe works such as Isaac Asimov 's Foundation series . Multimedia franchises usually develop through a character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements , with respect to intellectual property in
15194-494: The profits of the Fleer unit, and Panini, whose revenue depended largely on Disney licensing, was hobbled by poor Disney showings at the box office. A minority of dissidents maintain no bubble existed. In late 1995, Marvel reported its first annual loss under Perelman, which was attributed mainly to the company's large size and a shrinking market. On January 4, 1996, Marvel laid off 275 employees. In late 1996, Perelman proposed
15336-555: The projects and distribution. Avi Arad , head of Marvel Entertainment's film division known as Marvel Films , was pleased with director Sam Raimi 's Spider-Man film trilogy (2002–2007) at Sony Pictures and Columbia but was less enthused with some of the other films. Arad decided to form Marvel Studios , Hollywood's first major independent film studio since DreamWorks Pictures was founded in 1994. Kevin Feige , Arad's second-in-command, realized that unlike Spider-Man , Blade , and
15478-545: The reason that all the filmmakers are on board is that their movies need to stand on their own. They need to have a fresh vision, a unique tone, and the fact that they can interconnect if you want to follow those breadcrumbs is a bonus." —Marvel Studios president Kevin Feige on constructing a shared film universe To raise capital, the studio secured funding from a seven-year, $ 525 million revolving credit facility with Merrill Lynch . Marvel planned to release individual films for their main characters and then merge them in
15620-415: The release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in a nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly . A transmedia franchise however is often referred to by the simpler term "media franchise". The term media franchise is often used to describe the popular adaptation of a work into films, like
15762-532: The release of The Marvel Cinematic Universe: An Official Timeline in October 2023, Feige wrote in its foreword that Marvel Studios only considered, at that time, projects developed by them in their first four phases as part of their " Sacred Timeline ", but acknowledged the history of other Marvel films and television series that would exist in the larger multiverse and said they were "canonical to Marvel". In January 2024, Winderbaum acknowledged that Marvel Studios had previously been "a little bit cagey" about what
15904-426: The rest being merely inspired by the MCU "where we get to show off all the characters from the film in costume and in comic form". In August 2011, Marvel announced a series of direct-to-video short films called Marvel One-Shots . The name was derived from the label used by Marvel Comics for their one-shot comics . Winderbaum said the shorts were "a fun way to experiment with new characters and ideas" and to expand
16046-409: The rise of social media platforms, as many fans seek to interact with one another for discussion, debate and even to create their own fan-made pieces of media revolving around the franchise, on websites like tumblr , Reddit and Fandom . In the case of successful transmedia franchises, each different medium should expand the target demographic and fandom, build the interest of the consumers and add to
16188-522: The role in the film Spider-Man: No Way Home (2021). Additionally, Vincent D'Onofrio first reprised his role as Wilson Fisk / Kingpin from Daredevil in the Disney+ series Hawkeye (2021). Marvel Studios releases its films in groups called "Phases". The first three phases are collectively known as "The Infinity Saga". Phase One consists of Iron Man (2008), The Incredible Hulk (2008), Iron Man 2 (2010), Thor (2011), and Captain America: The First Avenger (2011), and concludes with
16330-525: The same medium are not, such as the fact that only some of the Battlestar Galactica comics are canon, with a large amount of them breaking the continuity of the main story. In Japanese culture and entertainment, media mix ( wasei-eigo : メディアミックス , mediamikkusu ) is a strategy to disperse content across multiple representations: different broadcast media , gaming technologies, cell phones, toys, amusement parks , and other methods. It
16472-540: The series. In September 2019, Sony created a real version of the fictional The Daily Bugle website as part of a viral marketing campaign to promote the home media release of Spider-Man: Far From Home (2019). Inspired by real-world "conspiracy-pushing" websites such as Alex Jones 's InfoWars , the website features J. K. Simmons reprising his role as J. Jonah Jameson in a video where he speaks out against Spider-Man before asking viewers to "like and subscribe". In December 2020, Marvel Studios announced I Am Groot ,
16614-465: The source material. The television series Loki and What If...? were the first to explore the concept of the multiverse within the MCU, as well as the film Spider-Man: No Way Home , which connected the MCU to other Spider-Man film franchises by featuring characters from Sam Raimi 's Spider-Man trilogy , Marc Webb 's The Amazing Spider-Man films , and Sony's Spider-Man Universe (SSU). The SSU film Venom: Let There Be Carnage briefly featured
16756-540: The stadium. In October 2019, Marvel Studios head Kevin Feige was named Marvel's Chief Creative Officer, overseeing all the creative affairs within Marvel Entertainment in addition to Marvel Studios. Under the structure, Marvel Television and Marvel Family Entertainment (animation) moved to Marvel Studios, with Marvel Entertainment president Dan Buckley reporting to Feige. With the December 2019 announcement of folding of Marvel TV into Marvel Studios came
16898-417: The streaming service, which he felt was important for the wider company. In September 2018, Marvel Studios was reported to be developing several limited series centered on "second-tier" characters from the MCU films who had not and were unlikely to headline their own films. Each series was expected to be six to eight episodes and would be produced by Marvel Studios rather than Marvel Television, with Feige taking
17040-422: The studio are marketed as " Marvel Studios Special Presentations ". The Guardians of the Galaxy Holiday Special (2022), a Special Presentation, was the first project Marvel Studios began planning for Disney+. In July 2019, Feige announced the Phase Four slate at San Diego Comic-Con , consisting of films and, for the first time, television event series on Disney+. The Phase Four slate includes What If...? ,
17182-500: The studio was looking for actors who were excited to join the franchise and appear in multiple projects without being locked into contractual obligations. He also noted that they were starting to include theme park attractions in actors' deals. By December 2020, because of the impact COVID-19 had on theaters and film studios shifting away from theatrical releases, Marvel Studios began exploring updated contracts for actors, writers, directors, and producers to receive adjusted compensation in
17324-471: The timeline similar to their release order, Phase Three saw many of the films overlapping with each other in the timeline, while also introducing the first prequel property, Captain Marvel . The Phase Three film Avengers: Endgame featured characters traveling into the past and introduced a five-year time jump, with many subsequent releases in Phase Four and Phase Five set after Endgame ' s events in
17466-627: The timeline. The television series Loki and What If...? were the first properties to occur outside of the main timeline and explore alternative timelines and universes. There have been numerous attempts by Marvel Studios and others to codify the events of the MCU, which have been subject to perceived continuity errors , resulting in Marvel Studios releasing an official timeline book in 2023 for their first four phases that were designated as part of their " Sacred Timeline ". This book did not feature projects produced by other companies, such as Marvel Television's series which all had been loosely connected to
17608-405: The true start to Marvel Studios' exploration and use of the Fox characters, and said every project after it would be part of the MCU's "Mutant era". Some of the films between Deadpool & Wolverine and Secret Wars featured additional X-Men characters, with Feige saying the story of Secret Wars would lead into a "new age of mutants" and the X-Men being introduced to the MCU. Marvel Television
17750-410: The wider "Marvel Cosmic Universe", although Gunn became the co-CEO of DC Studios in November 2022 and signed a four-year deal to work exclusively on DC Comics -based projects. For Phase Three, there was a large amount of collaboration between the filmmakers of the individual character films and the filmmakers of the crossover films Avengers: Infinity War and Avengers: Endgame , which were directed by
17892-477: The world's highest-grossing media franchises . For example, Pokémon 's penetration into the American market of the franchise along with others of Japanese origin, such as Yu-Gi-Oh! , gave rise to the recognition of what is variously called transmedia storytelling , crossmedia, transmediation , media synergy, etc. Researchers argue that the 1963 Tetsuwan Atomu marked a shift in Japanese marketing from
18034-747: The writers' room, editing, on set, casting—every step of the production goes through the Marvel team to tell the best story that we can". He said the studio was able to work on so many series across different networks and platforms because all they needed was one person working on each series to help "guide the process". Actors appearing in Marvel Television series, such as Charlie Cox (who portrayed Matt Murdock / Daredevil in Daredevil ) and Adrianne Palicki ( Bobbi Morse / Mockingbird in Agents of S.H.I.E.L.D. ), were contractually obliged to appear in
18176-843: The years, Marvel Entertainment entered into several partnerships and negotiations with other companies across a variety of businesses. As of 2024 , Marvel has film licensing agreements with Sony Pictures via Columbia Pictures (for Spider-Man films ) and theme park licensing agreements with IMG Worlds of Adventure and Universal Destinations & Experiences (for specific Marvel character rights at Islands of Adventure ). Aside from their contract with Universal Destinations & Experiences, Marvel's characters and properties have also appeared at Disney Parks . On March 29, 2023, Marvel Entertainment's remaining units were folded into Disney's other divisions. Marvel Entertainment Group, Inc. (or MEG ), incorporated on December 2, 1986 , and included Marvel Comics and Marvel Productions . That year, it
18318-518: Was an American entertainment company founded in June 1998 and based in New York City, formed by the merger of Marvel Entertainment Group and Toy Biz . The company has been a wholly owned subsidiary of the Walt Disney Company from 2009 until its dissolution in 2023, and was mainly known for consumer products, licensing, and comic books by Marvel Comics , as well as its early forays into films and television series , including those within
18460-413: Was announced in July as Daredevil: Born Again . In 2008, the first comic book to tie-into the MCU was released. Quesada explained that these comics would be set within the continuity of the films, but were not intended to be direct adaptions. Rather, they would explore "something that happened off screen" or flesh out something briefly mentioned. Feige was involved with the creation of the comics, with
18602-409: Was done, along with the previously established Marvel Spotlight banner, to help indicate to audiences that they did not have to watch all of the studio's projects to understand the overall story and could choose which storylines and characters under these banners to follow. At San Diego Comic-Con 2024, the fifth Avengers film was retitled Avengers: Doomsday (2026), with Robert Downey Jr. cast as
18744-430: Was folded into Marvel Studios, with Marvel Studios taking over production of the remaining series and no further series expected to be developed by Marvel Television. In January 2021, Feige said "never say never" to potentially reviving the Netflix series, but noted that Marvel Studios was focused on their new Disney+ series. In May 2022, Marvel Studios was revealed to be developing a new Daredevil series for Disney+, which
18886-487: Was hired as Senior Creative Producer. Marvel New Media expanded into a new field with the development of a scripted podcast series, Wolverine: The Long Night , announced on December 5, 2017. On April 7, 2018, at the Chicago Comic and Entertainment Expo, Marvel New Media announced its new slate. Marvel named Shane Rahmani as senior vice president and general manager of new media in March 2019. On April 10, 2019,
19028-457: Was launched in June 2010 with Jeph Loeb as head, and had entered into discussions with ABC to create a show set in the MCU by July 2012; the network went on to release Agents of S.H.I.E.L.D. , Agent Carter , and Inhumans . The latter was a co-production with IMAX Corporation . In November 2013, Disney was set to provide Netflix with the live-action series Daredevil , Jessica Jones , Luke Cage , and Iron Fist , building up to
19170-452: Was on board for it and thinks that it's fun. Primarily because we've always remained consistent saying that the movie that we are making comes first. All of the connective tissue, all of that stuff is fun and is going to be very important if you want it to be. If the fans want to look further and find connections, then they're there. There are a few big ones obviously, that hopefully the mainstream audience will [be] able to follow as well. But...
19312-640: Was part of their Sacred Timeline, noting how there had been the corporate divide between what Marvel Studios created and what Marvel Television created. He continued that as time had passed, Marvel Studios began to see "how well integrated the [Marvel Television] stories are" and personally felt confident in saying Marvel Television's Daredevil was part of the Sacred Timeline. This section includes characters who will appear or have appeared in at least three MCU films/series and received main billing credit in at least two franchises. Additionally, Paul Bettany
19454-414: Was planning to produce its own films independently and distribute them through Paramount Pictures . Previously, Marvel had co-produced several superhero films based on Marvel Comics with Columbia Pictures , New Line Cinema , 20th Century Fox , and others. Marvel made relatively little profit from these licensing deals and wanted to get more money out of its films while maintaining artistic control of
19596-443: Was released on September 6, 2023. WHIH Newsfront (2015–16) is an in-universe current affairs show that serves as a viral marketing campaign for some of the MCU films, created in partnership with Google for YouTube . The campaign is an extension of the fictional news network WHIH World News, which is seen reporting on major events in many MCU films and television series. Leslie Bibb reprises her role as Christine Everhart from
19738-486: Was reprehensible"; this was reported to be a disagreement with a Disney executive over the censoring of gay pride elements in Quantumania so the film could be released in Kuwait in compliance with the country's restrictive anti-LGBTQ laws . A Disney spokesperson reiterated that Alonso was fired due to "an indisputable breach of contract and a direct violation of company policy" among other factors. Disney and Alonso reached
19880-573: Was sold to New World Entertainment Ltd as part of the liquidation of Cadence Industries . On January 6, 1989, Ronald Perelman 's MacAndrews & Forbes Holdings bought Marvel Entertainment Group from New World for $ 82.5 million. The deal did not include Marvel Productions , which was folded into New World's TV and movie business. "It is a mini-Disney in terms of intellectual property," said Perelman. "Disney's got much more highly recognized characters and softer characters, whereas our characters are termed action heroes. But at Marvel we are now in
20022-471: Was the first actor to portray two main characters within the universe, voicing Tony Stark's artificial intelligence J.A.R.V.I.S. and portraying Vision. J. K. Simmons became the first actor to reprise a non-MCU role in the MCU when he appeared as J. Jonah Jameson (a role he played in Sam Raimi's Spider-Man trilogy from 2002 to 2007) in Spider-Man: Far From Home . Prior to his death in 2018, Stan Lee,
20164-811: Was working with Hero Ventures on The Marvel Experience , a traveling production/attraction. In April 2014, Hong Kong Disneyland announced the construction of Iron Man Experience , the first Marvel ride at any Disney theme park. It opened in 2017 and was built on a location in the park's Tomorrowland . On September 16, 2009, the Jack Kirby estate served notices of termination to Walt Disney Studios , 20th Century Fox , Universal Pictures , Paramount Pictures , and Sony Pictures to attempt to gain control of various Silver Age Marvel characters. Marvel sought to invalidate those claims. In mid-March 2010 Kirby's estate "sued Marvel to terminate copyrights and gain profits from [Kirby's] comic creations." In July 2011,
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