Video on demand ( VOD ) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting schedule, which was popular under traditional broadcast programming , instead involving newer modes of content consumption that have risen as Internet and IPTV technologies have become prominent, and culminated in the arrival of VOD and over-the-top (OTT) media services on televisions and personal computers .
68-428: MyCujoo was a video streaming platform providing live and on-demand broadcast of football matches, sports events, and highlights from around the world. Founded in 2014, and launched in 2015 by brothers Pedro and João Presa, and specialising in the long tail of football, MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own content including streaming live merely by using
136-501: A DEC Alpha –based computer for its VOD servers, allowing it to support more than a million users. By 1994 the Oracle scalable VOD system used massively parallel processors to support from 500 to 30,000 users. The SGI system supported 4,000 users. The servers connected to networks of increasing size to eventually support video stream delivery to entire cities. In the UK, from September 1994,
204-563: A subscription model that requires users to pay a monthly fee for access to a selection of movies, television shows, and original series. In contrast, YouTube , another Internet-based VOD system, uses an advertising-funded model in which users can access most of its video content free of charge but must pay a subscription fee for premium content. Some airlines offer VOD services as in-flight entertainment to passengers through video screens embedded in seats or externally provided portable media players. Downloading and streaming VOD systems provide
272-575: A subscription business model in which subscribers are charged a regular fee to access unlimited programs. Examples of these services include Netflix , Hulu , Amazon Prime Video , Max , Disney+ , Peacock , Paramount+ , Apple TV+ , Disney+ Hotstar , iQIYI , Star+ , Hayu , BET+ , Discovery+ , Crunchyroll , SonyLIV , ZEE5 , and GulliMax . Near video on demand (NVOD) is a pay-per-view consumer video technique used by multi-channel broadcasters using high-bandwidth distribution mechanisms such as satellite and cable television. Multiple copies of
340-531: A 20-year deal to stream movies on demand over Enron's fiber-optic network. The heavily promoted deal failed, with Enron's share prices dropping following the announcement. In 1998, Kingston Communications became the first UK company to launch a fully commercial VOD service and the first to integrate broadcast television and Internet access through a single set-top box using IP delivery over ADSL. By 2001, Kingston Interactive TV had attracted 15,000 subscribers. After several trials, Home Choice followed in 1999 but
408-717: A DVR rented or purchased from the provider, or to a PC or to a portable device for deferred viewing. Streaming media has emerged as an increasingly popular medium of VOD provision over downloading, including BitTorrent . Desktop client applications such as the Apple iTunes online content store and Smart TV apps such as Amazon Prime Video allow temporary rentals and purchases of video entertainment content. Other Internet-based VOD systems provide users with access to bundles of video entertainment content rather than individual movies and shows. The most common of these systems, Netflix , Hulu , Disney+ , Peacock , Max and Paramount+ , use
476-648: A VOD service formed a major part of the Cambridge Digital Interactive Television Trial. This provided video and data to 250 homes and several schools connected to the Cambridge Cable network, later part of NTL, now Virgin Media . The MPEG-1 encoded video was streamed over an ATM network from an ICL media server to set-top boxes designed by Acorn Online Media. The trial commenced at a speed of 2 Mbit/s to
544-1004: A cellphone. Customers included the Canadian Soccer Association , Jordan Football Association , Football Association of Indonesia , Myanmar National League , the Japan Women's Football League , Fluminense Football Club , the Football Association of Singapore , the Asian Football Confederation , the Bhutan Football Federation , the All Nepal Football Association , the Football Federation Islamic Republic of Iran , ADO Den Haag , US Soccer ,
612-489: A central server, which incurs bandwidth and hard disk space costs due to the files generated with each download. Anonymous and open hosting servers make it difficult to hold hosts accountable. Taking legal action against the technologies behind unauthorized "file sharing" has proven successful for centralized networks like Napster , and untenable for decentralized networks like Gnutella or BitTorrent . The leading YouTube audio-ripping site agreed to shut down after being sued by
680-498: A copper telephone cable to provide a VOD service of acceptable quality as the required bandwidth of a digital television signal is around 200 Mbps , which is 2,000 times greater than the bandwidth of a speech signal over a copper telephone wire. VOD services were only made possible as a result of two major technological developments: MPEG ( motion-compensated DCT ) video compression and asymmetric digital subscriber line (ADSL) data transmission. Plans such as those of
748-552: A few months. PVOD made a return during the COVID-19 pandemic and the resulting global closures of cinemas . Certain films that had already been released including The Invisible Man were quickly also released on VOD platforms for a higher rental price than usual, while other films including Trolls World Tour were released simultaneously on PVOD and in drive-in theaters , or in some cases directly to PVOD only. In most cases, these PVOD releases are offered through most of
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#1732783658622816-533: A huge coalition of recording labels. Downloading and streaming relate to the more general usage of the Internet to facilitate copyright infringement , also known as "software piracy". As overt static hosting of unauthorized copies of works (i.e., centralized networks) is often quickly and uncontroversially rebuffed, legal issues have in recent years tended to deal with the usage of dynamic web technologies (decentralized networks, trackerless BitTorrents) to circumvent
884-456: A legal peer-to-peer approach based on Kontiki technology to provide very-high-capacity multi-point downloads of the video content. Instead of the video content all being downloaded from Sky's servers, the content comes from multiple users of the system who have already downloaded the content. Other UK television broadcasters implemented their own versions of the same technology, such as Channel 4 's 4oD (4 on Demand, now known as All 4 ) which
952-682: A piece of content once purchased via the Internet; and download to rent (DTR), by which customers can access the content for a limited time upon renting. Examples of TVOD services include the Apple iTunes Store and the Google Play Store, as well as VOD rental services offered through multichannel television (i.e., cable or satellite) providers. Premium video on demand (PVOD) is a version of TVOD which allows customers to access video-on-demand content several weeks or months earlier than their customary TVOD or home video availability – often feature films made available alongside, or in place of,
1020-415: A programme are broadcast at short time intervals (typically staggered on a schedule of every 10–20 minutes) on linear channels providing convenience for viewers, who can watch the programme without needing to tune in at the only scheduled point in time. A viewer may only have to wait a few minutes before the next time a movie will be programmed. This form is bandwidth-intensive, reduces the number of channels
1088-638: A provider can offer, and is generally provided by large operators with a great deal of redundant capacity. This concept has been reduced in popularity as video on demand is implemented, along with providers often wanting to provide the maximum throughput for their broadband services possible. Only the satellite services DirecTV and Dish Network continue to provide NVOD services, as they do not offer broadband and much of their rural customer base only has access to slower dial-up and non- 5G wireless and satellite internet options which cannot stream films or have onerous data caps (and where possible, AT&T
1156-436: A remote system, typically a server such as a web server , an FTP server, an email server, or other similar systems. This contrasts with uploading, where data is sent to a remote server. A download is a file offered for downloading or that has been downloaded, or the process of receiving such a file. Downloading generally transfers entire files for local storage and later use, as contrasted with streaming , where
1224-414: A set-top box with a one-terabyte hard drive that could be used for video-on-demand services previously offered through cable television and broadband. A movie, for example, could be sent out once using a broadcast signal rather than numerous times over cable or fiber-optic lines, and this would not involve the expense of adding many miles of lines. Sezmi planned to lease part of the broadcast spectrum to offer
1292-433: A subscription service that National Association of Broadcasters President Gordon H. Smith said would provide a superior picture to that of cable or satellite at a lower cost. Developing VOD requires extensive negotiations to identify a financial model that would serve both content creators and cable providers while providing desirable content for viewers at an acceptable price point. Key factors identified for determining
1360-865: A subscription to the Disney+ streaming service, but they then retain access as long as they maintain their subscription (for Mulan , this was effectively a 90-day rental, as the film became available to all Disney+ subscribers at no extra charge in December). It has been reported that the pandemic had contributed to a transformation in movie distribution in favor of PVOD over traditional movie houses, as studios were able to realize 80% of revenue through PVOD versus 50% of traditional theater box office receipts. Theater owners including AMC and Cinemark, as well as suppliers including IMAX and National CineMedia, all experienced significant drops in revenues during shutdowns related to COVID-19. Subscription VOD ( SVOD ) services use
1428-475: A system of digital video recorders to simulate the video-on-demand experience. Most of Edge Spectrum's channels, where they are on air, carry televangelism . Push video on demand is so-named because the provider "pushes" the content out to the viewer's set-top box without the viewer having requested the content. This technique is used by several broadcasters on systems that lack the connectivity and bandwidth to provide true "streaming" video on demand. Push VOD
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#17327836586221496-624: A technological process, as well as the conditions laid down in Article 5(5) of that directive, and that they may therefore be made without the authorisation of the copyright holders." On April 17, 2009, a Swedish court convicted four men operating The Pirate Bay Internet site of criminal copyright infringement. The Pirate Bay was established in 2003 by the Swedish anti-copyright organization Piratbyrån to provide information needed to download film or music files from third parties, many of whom copied
1564-470: A traditional set-top box or through remote devices such as computers, tablets, and smartphones. VOD users may also permanently download content to a device such as a computer, digital video recorder (DVR) or, a portable media player for continued viewing. The majority of cable and telephone company –based television providers offer VOD streaming, whereby a user selects a video programme that begins to play immediately (i.e., streaming), or downloading to
1632-411: A traditional release in movie theaters – but at a much higher price point. A version of the model was tested in 2011 by American satellite TV provider DirecTV under the brand name "Home Premiere", which allowed viewers to rent select films from major studios for US$ 30 per rental as soon as 60 days after they debuted in cinemas, compared to 120 days for the regular TVOD window; this version only lasted
1700-493: A user to view content. This technology also provides an advantage for technology companies for data analysis of viewed content from consumers. By analyzing data of what is viewed most by consumers, companies can purchase more content that is aimed for an audience, and then in-turn market products that are based on what viewer profiles are of a group of consumers who viewer a specific amount of content. This data analysis will often provide researchers valuable data that includes: what
1768-401: A web server, FTP server, or email server, unlike uploading, where data is sent to a remote server. A download can refer to a file made available for retrieval or one that has been received, encompassing the entire process of obtaining such a file. Downloading is not the same as data transfer ; moving or copying data between two storage devices would be data transfer , but receiving data from
1836-694: Is a cable VOD service that also offers pay-per-view. Once the programs have been downloaded onto a user's PVR, he or she can watch, play, pause, and seek at their convenience. VOD is also common in expensive hotels. According to the European Audiovisual Observatory , 142 paying VOD services were operational in Europe at the end of 2006. The number increased to 650 by 2009. At the 2010 Consumer Electronics Show in Las Vegas, Nevada , Sezmi CEO Buno Pati and president Phil Wiser showed
1904-603: Is a device that is Internet capable. Cable media companies have combined VOD with live streaming services. The early-2020s launches of apps from cable companies (e.g., NBC 's Peacock , CBS 's Paramount+ ) are attempts to compete with Subscription Video on Demand (SVOD) services because they lack live news and sports content. Streaming video servers can serve a wide community via a WAN , but responsiveness may be reduced. Download VOD services are practical in homes equipped with cable modems or DSL connections. Servers for traditional cable and telco VOD services are usually placed at
1972-435: Is also used by broadcasters that want to optimize their video streaming infrastructures by pre-loading the most popular contents to the consumers' set-top device. If the consumer requests one of these films, it is already loaded on her or his DVR. A push VOD system uses a personal video recorder (PVR) to store a selection of content, often transmitted in spare capacity overnight or all day long at low bandwidth. Users can watch
2040-583: Is now prioritizing their streaming service AT&T TV , which utilizes a fully immediate VOD experience, over DirecTV ). Before the rise of VOD, the cable pay-per-view provider In Demand provided up to 40 channels in 2002, with several films receiving four channels on a staggered schedule to provide the NVOD experience for viewers. As of 2018, most cable pay-per-view channels now number mainly 3–5, and are used mainly for live ring sports events (boxing and professional wrestling), comedy specials, and concerts, though
2108-499: The Internet or BBS is downloading . Downloading media files involves the use of linking and framing Internet material and relates to copyright law. Streaming and downloading can involve making copies of works that infringe on copyrights or other rights, and organizations running such websites may become vicariously liable for copyright infringement by causing others to do so. Open hosting servers allow people to upload files to
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2176-714: The Digital Cinema Initiative , in 2002. The BBC, ITV and Channel 4 planned to launch a joint platform provisionally called Kangaroo in 2008. This was abandoned in 2009 following complaints, which were investigated by the Competition Commission . In that same year, the assets of the now-defunct Kangaroo project were acquired by Arqiva , who used the technology to launch the SeeSaw service in February 2010. A year later, however, SeeSaw
2244-764: The Football Association of Thailand , the Brazilian Football Confederation , the Oceania Football Confederation , the Lebanon Football Association , United Women's Soccer , Beach Soccer Worldwide (BSWW), National Independent Soccer Association , National Premier Soccer League , Federação Paulista de Futebol and Campeonato Brasileiro Série D . According to the company, beginning with its inaugural partnership with FC Zürich Frauen , MyCujoo grew from streaming 56 games in 2015 to over 300 by
2312-510: The Laservision media format and featured a jukebox -like media handling system involving players served by disc carousels, with twelve such handler units capable of serving up to 6,000 customers. Other early VOD systems used tapes as the real-time source of video streams. GTE started as a trial in 1990, with AT&T providing all components. By 1992, VOD servers were supplying previously encoded digital video from disks and DRAM . In
2380-496: The Roku Channel, Samsung TV Plus , Amazon Freevee , Popcornflix , Crackle , Tubi , Movies Anywhere , Vudu , Dailymotion , and YouTube . Walmart is adding ASVOD original programming to Vudu, and YouTube Originals will be ASVOD by 2020. Data analysis When technology companies, include SVOD apps on their devices, like phones, tablets, televisions, game systems, computers, this can remove an attitude obstruction for
2448-660: The European Parliament and of the Council of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society must be interpreted as meaning that the copies on the user's computer screen and the copies in the internet 'cache' of that computer's hard disk, made by an end-user in the course of viewing a website, satisfy the conditions that those copies must be temporary, that they must be transient or incidental in nature and that they must constitute an integral and essential part of
2516-626: The Integrated Network System, a national high-capacity fibre-optic network supporting a range of broadband services in Japan, noted in a more general 1986 publication, were interpreted as conducive to eventual VOD deployment. However, early VOD trials employed existing cable television infrastructure, notably British Telecom's video library trial, operated through the Westminster Cable Company. This trial used
2584-675: The US, the 1982 anti-trust break-up of AT&T resulted in several smaller telephone companies nicknamed Baby Bells . Following this, the Cable Communications Policy Act of 1984 prohibited telephone companies from providing video services within their operating regions. In 1993, the National Communication and Information Infrastructure (NII) was proposed and passed by the US House and Senate, opening
2652-602: The ability of copyright owners to directly engage particular distributors and consumers. In Europe, the Court of Justice of the European Union (CJEU) has ruled that it is legal to create temporary or cached copies of works (copyrighted or otherwise) online. The ruling relates to the British Meltwater case settled on 5 June 2014. The judgement of the court states that: "Article 5 of Directive 2001/29/EC of
2720-400: The cable head-end, serving a particular market, and cable hubs in larger markets. In the telco world, they are placed in either the central office or a newly created location called a Video Head-End Office (VHO). VOD services first appeared in the early 1990s. Until then, it was not thought possible that a television programme could be squeezed into the limited telecommunication bandwidth of
2788-551: The content to other streaming services and, temporarily, make extra income like that too. In a reflection made by 2013 Netflix Chief Content Officer, Ted Sarandos , he was quoted saying, "When we launch in a territory the BitTorrent traffic drops as the Netflix traffic grows." This can be valuably interpreted as in that online piracy numbers drop the more that SVOD companies grow, which in turn means more revenue going back to
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2856-415: The data is used nearly immediately while the transmission is still in progress and may not be stored long-term. Websites that offer streaming media or media displayed in-browser, such as YouTube , increasingly place restrictions on the ability of users to save these materials to their computers after they have been received. Downloading on computer networks involves retrieving data from a remote system, like
2924-439: The direct to consumer platform transformed into a global live and on-demand sports and entertainment platform. In July 2023, ELEVEN's global OTT was discontinued, ending MyCujoo's position as a direct to consumer streaming platform. In September 2022, Eleven Sports , was acquired by direct to consumer live football streaming platform DAZN . Video streaming Television VOD systems can stream content, either through
2992-447: The downloaded content at the time they desire, immediately and without any buffering issues. Push VOD depends on the viewer recording content so choices can be limited. Advertising video on demand (AVOD) uses an advertising-based revenue model. This allows companies that advertise on broadcast and cable channels to reach people who watch shows using VOD. This model also allows people to watch content without paying subscription fees. Hulu
3060-507: The economic viability of the VOD model include VOD movie buy-rates and setting Hollywood and cable operator revenue splits. Cable providers offered VOD as part of digital subscription packages, which by 2005 primarily allowed cable subscribers to only access an on-demand version of the content that was already provided in the linear traditional broadcasting distribution. These on-demand packages sometimes include extras and bonus footage in addition to
3128-558: The end of the first quarter in 2017, and by the end of the year approximately 4,200 games had been broadcast from 60 countries with roughly 40 million viewers. Since its partnership with the AFC launched in 2016 there have been 1,544 matches streamed from AFC member association territories, reaching nearly 19 million viewers in over 122 countries. In October 2018, the company was the subject of an Amazon Studios documentary, and in November 2018
3196-518: The files without permission. The Pirate Bay does not store copies of the files on its own servers but does provide peer-to-peer links to other servers on which infringing copies were stored. Apparently, the theory of the prosecution was that the defendants, by their conduct, actively induced infringement. Under U.S. copyright law, this would be a so-called Grokster theory of infringement liability. The Swedish district court imposed damages of SEK 30 million ($ 3,600,000) and one-year prison sentences on
3264-428: The four defendants. "The defendants have furthered the crimes that the file sharers have committed," said district court judge Tomas Norstöm. He added, "They have been helpful to such an extent that they have entered into the field of criminal liability." "We are, of course, going to appeal," defense lawyer Per Samuelsson said. The Pirate Bay has 25 million users and is considered one of the biggest file-sharing websites in
3332-476: The growing amount of marketing that is need to gain the attention of an audience, pinning down an exact budget for a film production can be difficult. Video on demand can have three release strategies that include: day-and-date (instantaneous release in theaters and on VOD), day-before-date (VOD before theatrical viewing), and VOD only. Production studios can make revenue on these types of releases until sales start to slow. After that, film companies can then license
3400-562: The home, subsequently increased to 25 Mbit/s. The content was provided by the BBC and Anglia Television . Although a technical success, difficulty in sourcing content was a major issue and the project closed in 1996. In 1997, Enron Corporation had entered the broadband market, constructing and purchasing thousands of miles of fiber-optic cables throughout the United States. In 2001, Enron and Blockbuster Inc. attempted to create
3468-504: The large downstream bandwidth present on their cable systems to deliver movies and television shows to end-users. These viewers can typically pause, fast-forward, and rewind VOD movies due to the low latency and random-access nature of cable technology. The large distribution of a single signal makes streaming VOD impractical for most satellite television systems. Both EchoStar / Dish Network and DirecTV offer VOD programming to PVR -owning subscribers of their satellite TV service. In Demand
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#17327836586223536-711: The latter two sources are declining due to streaming services offering much more lucrative performance contracts to performers, and several ring sports organisations (mainly UFC and WWE ) now prefer direct marketing of their product via streaming services such as ESPN+ , the WWE Network , and the apps of Fox Sports over pay-TV providers which require a portion of the profits they otherwise retain directly. In Australia, pay-TV broadcaster Foxtel offers NVOD for new-release movies over their satellite service. Edge Spectrum, an American holder of low-power broadcasting licenses, has an eventual business plan to use its network and
3604-736: The most common in the form of over-the-air television, VOD systems initially required each user to have an Internet connection with considerable bandwidth to access each system's content. In 2000, the Fraunhofer Institute IIS developed the JPEG2000 codec, which enabled the distribution of movies via Digital Cinema Packages. This technology has since expanded its services from feature-film productions to include broadcast television programmes and has led to lower bandwidth requirements for VOD applications. Disney , Paramount , Sony , Universal and Warner Bros. subsequently launched
3672-890: The network, and 3DO as the set-top box with video streams and other information to be deployed to 2,500 homes. In 1994–95, US West filed for a patent concerning the provision of VOD in several cities: 330,000 subscribers in Denver, 290,000 in Minneapolis, and 140,000 in Portland. In early 1994, British Telecommunications (BT) introduced a trial VOD service in the United Kingdom. It used the DCT-based MPEG-1 and MPEG-2 video compression standards, along with ADSL technology. Many VOD trials were held with various combinations of server, network, and set-top box. Of these
3740-519: The primary players in the US were the telephone companies using DEC, Microsoft, Oracle, IBM, Hewlett-Packard, USA Video, nCube, SGI, and other servers. The DEC server system was the most-used in these trials. The DEC VOD server architecture used interactive gateways to set up video streams and other information for delivery from any of a large number of VAX servers, enabling it in 1993 to support more than 100,000 streams with full videocassette recorder (VCR)-like functionality. In 1994, it upgraded to
3808-577: The production companies. Behavior detrimental to SVOD revenue Online piracy is detrimental to production companies that produce digital content. In a study that offered BitTorrent users a free SVOD subscription, the results of the research provided readers with information that show download and upload speeds in those homes decreased with a free subscription, but it could not prove decreased use in BitTorrent software. Download In computer networks , download means to receive data from
3876-507: The regular content. Peer-to-peer (P2P) file-sharing software allows the distribution of content without the linear costs associated with centralised streaming media . This innovation proved it is technically possible to offer the consumer potentially every film ever made, and the popularity and ease of use of such services may have motivated the rise of centralised video-on-demand services. Some services such as Spotify use peer-to-peer distribution to better scale their platforms. Netflix
3944-489: The same platforms as traditional TVOD, but at a higher price point, typically about US$ 20 for a 48-hour rental; this offering has again been branded as "Home Premiere" by some studios and platforms. Disney used the September 2020 release of the live-action remake of Mulan to launch a related model called Premier Access ; this requires customers to pay a premium fee (approximately US$ 26–30 depending on country) on top of
4012-442: The user with features of portable media players and DVD players. Some VOD systems store and stream programs from hard disk drives and use a memory buffer to allow the user to fast-forward and rewind videos. It is possible to put video servers on local area networks ; these can provide rapid responses to users. Cable companies have rolled out their own versions of VOD services through apps, allowing television access wherever there
4080-460: The way for the seven Baby Bells— Ameritech , Bell Atlantic , BellSouth , NYNEX , Pacific Telesis , Southwestern Bell , and US West —to implement VOD systems. These companies and others began holding trials to set up systems for supplying video on demand over telephone and cable lines. In November 1992, Bell Atlantic announced a VOD trial. IBM was developing a video server code-named Tiger Shark. Concurrently, Digital Equipment Corporation (DEC)
4148-487: Was a major AVOD company before ending its free service in August 2016, transferring it to Yahoo! View using the existing Hulu infrastructure. Crackle has introduced a series of advertisements for the same company that ties into the content that is being watched. Ad-Supported Video on Demand (ASVOD) refers to video services that provide free content supported by advertisements. Popular services include Pluto TV , Xumo ,
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#17327836586224216-712: Was described by the Financial Times as one of Europe's 100 digital champions. In January 2019, it was announced that MyCujoo had concluded a five year agreement with the International Hockey Federation to provide a dedicated OTT solution, and had been the subject of investment from Sapphire Ventures . In November 2020, both MyCujoo's direct to consumer live football streaming platform and business to business streaming MyCujoo Live Services were acquired by Eleven Sports , and in June 2021
4284-608: Was developing a scalable video server configured from small-to-large for a range of video streams. Bell Atlantic selected IBM and in April 1993 the system became the first VOD over ADSL to be deployed outside the lab, serving 50 video streams. In June 1993, US West filed for a patent to register a proprietary system consisting of the Digital Equipment Corporation Interactive Information Server, Scientific Atlanta providing
4352-469: Was launched on 16 November 2006 and the BBC's iPlayer , which was launched on 25 December 2007. Another example of online video publishers using legal peer-to-peer technology is based on Giraffic technology, which was launched in early 2011, with large online VOD publishers such as US-based VEOH and UK-based Craze's Online Movies Box movie rental service. Unlike broadcast television, which traditionally has been
4420-442: Was reported to be considering switching to a P2P model to cope with net neutrality problems from downstream providers. Transactional video on demand (TVOD) is a distribution method by which customers pay for each piece of video-on-demand content. For example, a customer would pay a fee for each movie or TV show that they watch. TVOD has two sub-categories: electronic sell-through (EST), by which customers can permanently access
4488-537: Was restricted to London. After attracting 40,000 customers, they were bought by Tiscali in 2006 which was, in turn, bought by Talk Talk in 2009. Cable TV providers Telewest and NTL (now Virgin Media) launched their VOD services in the United Kingdom in 2005, competing with the leading traditional pay-TV distributor BSkyB , which responded by launching Sky by broadband , later renamed Sky Anytime on PC . The service went live on 2 January 2006. Sky Anytime on PC uses
4556-449: Was shut down due to a lack of funding. VOD services are now available in all parts of the United States, which has the highest global take-up rate of VOD. In 2010, 80% of American Internet users had watched video online, and 42% of mobile users who downloaded video preferred apps to a normal browser. Streaming VOD systems are available on desktop and mobile platforms from cable providers (in tandem with cable modem technology). They use
4624-448: Was watched, when it was watched, what they watched after watching, and even how many people watched the same video at the same time in a day, month, and even year. Economics of SVOD Attendance in movie theaters had declined during the 2020 COVID-19 pandemic. Worldwide in 2019, theatrical entertainment reach 11.4 billion dollars, but in 2020, it was only 2.2 billion. Due recovery efforts to increase those attendance numbers, along with
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