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108-477: The Nottingham Caves Survey was a research project the aim of which was to scan every accessible cave from the 700+ man-made sandstone caves that are known to be present in the city of Nottingham . It was conducted by Trent and Peak Archaeology, at the University of Nottingham . It was managed by Dr David Strange-Walker with Julia Clarke, with documentary research undertaken by Scott Lomax. The project

216-410: A research question is identified. A gap in the current literature, as identified by a researcher, then engenders a research question. The research question may be parallel to the hypothesis . The hypothesis is the supposition to be tested. The researcher(s) collects data to test the hypothesis. The researcher(s) then analyzes and interprets the data via a variety of statistical methods, engaging in what

324-569: A "public domain", that of "humanity". This idea gained prevalence as a result of Western colonial history and ignores alternative conceptions of knowledge circulation. For instance, most indigenous communities consider that access to certain information proper to the group should be determined by relationships. There is alleged to be a double standard in the Western knowledge system. On the one hand, "digital right management" used to restrict access to personal information on social networking platforms

432-440: A 'point cloud' by collecting billions of survey points, which make up the black and white 3D images. Fish-eye photographs were taken from exactly the same position on the tripod around 360 degrees. The 'point cloud' can be merged with the photographs and manipulated to make plans, animations and fly-through videos, available on the project website. The Nottingham Caves Survey recorded data from an eclectic range of cave systems, from

540-525: A London merchant, published information on trade and economic resources of England and Scotland. Defoe was a prolific publisher and among his many publications are titles devoted to the state of trade including; Trade of Britain Stated, (1707); Trade of Scotland with France, (1713) and The Trade to India Critically and Calmly Considered, (1720) - all of which provided merchants and traders with important information on which to base business decisions. Until

648-470: A basis for classifying marketing research into problem identification research and problem solving research. Problem identification research is undertaken to help identify problems which are, perhaps, not apparent on the surface and yet exist or are likely to arise in the future like company image, market characteristics, sales analysis, short-range forecasting, long range forecasting, and business trends research. Research of this type provides information about

756-400: A full nationwide survey (quantitative research design) in order to devise specific recommendations for the client. Business to business (B2B) research is inevitably more complicated than consumer research. Researchers need to know what type of multi-faceted approach will answer the objectives, since seldom is it possible to find the answers using only one method. Finding the right respondents

864-467: A non-empirical task is the prototyping of a new drug using a differentiated application of existing knowledge; another is the development of a business process in the form of a flow chart and texts where all the ingredients are from established knowledge. Much of cosmological research is theoretical in nature. Mathematics research does not rely on externally available data; rather, it seeks to prove theorems about mathematical objects . Research ethics

972-408: A novel interpretation of previous results. In analytical work, there are typically some new (for example) mathematical results produced or a new way of approaching an existing problem. In some subjects which do not typically carry out experimentation or analysis of this kind, the originality is in the particular way existing understanding is changed or re-interpreted based on the outcome of the work of

1080-476: A reality. Provided with the capacity to interact with online customers, Researchers were able to collect large amounts of data that were previously unavailable, further propelling the marketing research industry. In the new millennium, as the Internet continued to develop and websites became more interactive, data collection and analysis became more commonplace for those marketing research firms whose clients had

1188-468: A research approach. Neither one is less effective than the other since they have their particular purpose in science. Typically empirical research produces observations that need to be explained; then theoretical research tries to explain them, and in so doing generates empirically testable hypotheses; these hypotheses are then tested empirically, giving more observations that may need further explanation; and so on. See Scientific method . A simple example of

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1296-401: A secondary source of data is unable to serve the purpose, a convenience sample of small size can be collected. Conclusive research is conducted to draw some conclusion about the problem. It is essentially, structured and quantitative research, and the output of this research is the input to management information systems (MIS). Exploratory research is also conducted to simplify the findings of

1404-493: A single, all-encompassing definition that is embraced by all who engage in it. Research, in its simplest terms, is searching for knowledge and searching for truth. In a formal sense, it is a systematic study of a problem attacked by a deliberately chosen strategy, which starts with choosing an approach to preparing a blueprint (design) and acting upon it in terms of designing research hypotheses, choosing methods and techniques, selecting or developing data collection tools, processing

1512-455: A variety of approaches, such as queer theory or feminist theory. Artistic research , also seen as 'practice-based research', can take form when creative works are considered both the research and the object of research itself. It is the debatable body of thought which offers an alternative to purely scientific methods in research in its search for knowledge and truth. The controversial trend of artistic teaching becoming more academics-oriented

1620-578: A web presence. With the explosive growth of the online marketplace came new competition for companies; no longer were businesses merely competing with the shop down the road — competition was now represented by a global force. Retail outlets were appearing online and the previous need for bricks-and-mortar stores was diminishing at a greater pace than online competition was growing. With so many online channels for consumers to make purchases, companies needed newer and more compelling methods, in combination with messages that resonated more effectively, to capture

1728-418: Is " creative and systematic work undertaken to increase the stock of knowledge ". It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error . These activities are characterized by accounting and controlling for biases. A research project may be an expansion of past work in

1836-521: Is a discipline within the study of applied ethics . Its scope ranges from general scientific integrity and misconduct to the treatment of human and animal subjects. The social responsibilities of scientists and researchers are not traditionally included and are less well defined. The discipline is most developed in medical research . Beyond the issues of falsification, fabrication, and plagiarism that arise in every scientific field, research design in human subject research and animal testing are

1944-496: Is always influenced by the researcher's research philosophy, it should be free from the personal or political biases of the researcher or the management . Research which is motivated by personal or political gain involves a breach of professional standards. Such research is deliberately biased so as to result in predetermined findings. The objective nature of marketing research underscores the importance of ethical considerations. Also, researchers should always be objective with regard to

2052-462: Is an approach that involves the development of theory as opposed to using observation and experimentation. As such, non-empirical research seeks solutions to problems using existing knowledge as its source. This, however, does not mean that new ideas and innovations cannot be found within the pool of existing and established knowledge. Non-empirical research is not an absolute alternative to empirical research because they may be used together to strengthen

2160-590: Is becoming more common. This method has benefits that using one method alone cannot offer. For example, a researcher may choose to conduct a qualitative study and follow it up with a quantitative study to gain additional insights. Big data has brought big impacts on research methods so that now many researchers do not put much effort into data collection; furthermore, methods to analyze easily available huge amounts of data have also been developed. Types of Research Method 1. Observatory Research Method 2. Correlation Research Method Non-empirical ( theoretical ) research

2268-436: Is celebrated as a protection of privacy, while simultaneously when similar functions are used by cultural groups (i.e. indigenous communities) this is denounced as "access control" and reprehended as censorship. Marketing research This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing

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2376-498: Is concerned specifically with marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution. Two explanations given for confusing market research with marketing research are the similarity of the terms and also that market research is a subset of marketing research. Further confusion exists because of major companies with expertise and practices in both areas. Marketing research

2484-464: Is crucial in B2B research, since they are often busy, and may not want to participate. Respondents may also be biased on a particular topic. Encouraging them to “open up” is yet another skill required of the B2B researcher. Last but not least, most business research leads to strategic decisions and this means that the business researcher must have expertise in developing strategies that are strongly rooted in

2592-408: Is data collected specifically for the research, such as through interviews or questionnaires. Secondary data is data that already exists, such as census data, which can be re-used for the research. It is good ethical research practice to use secondary data wherever possible. Mixed-method research, i.e. research that includes qualitative and quantitative elements, using both primary and secondary data,

2700-635: Is explained further using the framework of the DECIDE model. Evidence for commercial research being gathered informally dates to the Medieval period. In 1380, the German textile manufacturer, Johann Fugger , travelled from Augsburg to Graben in order to gather information on the international textile industry. He exchanged detailed letters on trade conditions in relevant areas. Although, this type of information would have been termed "commercial intelligence" at

2808-415: Is known as empirical research . The results of the data analysis in rejecting or failing to reject the null hypothesis are then reported and evaluated. At the end, the researcher may discuss avenues for further research . However, some researchers advocate for the reverse approach: starting with articulating findings and discussion of them, moving "up" to identification of a research problem that emerges in

2916-583: Is known as meta-research . A researcher is a person who conducts research, especially in order to discover new information or to reach a new understanding. In order to be a social researcher or a social scientist , one should have enormous knowledge of subjects related to social science that they are specialized in. Similarly, in order to be a natural science researcher, the person should have knowledge of fields related to natural science ( physics , chemistry , biology , astronomy , zoology and so on). Professional associations provide one pathway to mature in

3024-454: Is leading to artistic research being accepted as the primary mode of enquiry in art as in the case of other disciplines. One of the characteristics of artistic research is that it must accept subjectivity as opposed to the classical scientific methods. As such, it is similar to the social sciences in using qualitative research and intersubjectivity as tools to apply measurement and critical analysis. Artistic research has been defined by

3132-460: Is not feasible, the researcher may collect data on participant and situational characteristics to statistically control for their influence on the dependent, or outcome, variable. If the intent is to generalize from the research participants to a larger population, the researcher will employ probability sampling to select participants. In either qualitative or quantitative research, the researcher(s) may collect primary or secondary data. Primary data

3240-1012: Is often biased in the languages that are preferred ( linguicism ) and the geographic locations where research occurs. Periphery scholars face the challenges of exclusion and linguicism in research and academic publication. As the great majority of mainstream academic journals are written in English, multilingual periphery scholars often must translate their work to be accepted to elite Western-dominated journals. Multilingual scholars' influences from their native communicative styles can be assumed to be incompetence instead of difference. For comparative politics, Western countries are over-represented in single-country studies, with heavy emphasis on Western Europe, Canada, Australia, and New Zealand. Since 2000, Latin American countries have become more popular in single-country studies. In contrast, countries in Oceania and

3348-455: Is often partitioned into two sets of categorical pairs, either by target market: Or, alternatively, by methodological approach: Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy , and it aims to understand the effects and comparative success of marketing campaigns . Thus, marketing research may also be described as

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3456-515: Is only when a range of tests are consistent over many kinds of data, researchers, and methods can one have confidence in the results." Plato in Meno talks about an inherent difficulty, if not a paradox, of doing research that can be paraphrased in the following way, "If you know what you're searching for, why do you search for it?! [i.e., you have already found it] If you don't know what you're searching for, what are you searching for?!" The goal of

3564-607: Is original and collected to solve the problem at hand. Secondary research already exists since it has been collected for other purposes. It is conducted on data published previously and usually by someone else. Secondary research costs far less than primary research but seldom comes in a form that meets the researcher's needs. A similar distinction exists between exploratory research and conclusive research. Exploratory research provides insights into and comprehension of an issue or situation. It should draw definitive conclusions only with extreme caution. Conclusive research draws conclusions:

3672-468: Is the Gallup and Robinson Magazine Impact Studies. These services are also sold on a syndicated basis. Marketing research techniques come in many forms, including: All these forms of marketing research can be classified as either problem-identification research or as problem-solving research. There are two main sources of data — primary and secondary. Primary research is conducted from scratch. It

3780-553: Is the complexity of consumers . Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers; this information enhances

3888-405: Is to provide management with relevant, accurate, reliable, valid, and up to date market information . Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information. Sound decisions are not based on gut feeling, intuition, or even pure judgment. Managers make numerous strategic and tactical decisions in

3996-736: Is very powerful strategy for demonstrating methodology to health professions education as well as best suited for exploring challenging problems in health professions educations. In addition, PMP researcher Mandy Sha argued that a project management approach is necessary to control the scope, schedule, and cost related to qualitative research design, participant recruitment, data collection, reporting, as well as stakeholder engagement . The quantitative data collection methods rely on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories. These methods produce results that can be summarized, compared, and generalized to larger populations if

4104-540: The Caribbean are the focus of very few studies. Patterns of geographic bias also show a relationship with linguicism: countries whose official languages are French or Arabic are far less likely to be the focus of single-country studies than countries with different official languages. Within Africa, English-speaking countries are more represented than other countries. Generalization is the process of more broadly applying

4212-911: The European League of Institutes of the Arts launched The Florence Principles' on the Doctorate in the Arts . The Florence Principles relating to the Salzburg Principles and the Salzburg Recommendations of the European University Association name seven points of attention to specify the Doctorate / PhD in the Arts compared to a scientific doctorate / PhD. The Florence Principles have been endorsed and are supported also by AEC , CILECT , CUMULUS and SAR . The historical method comprises

4320-510: The School of Dance and Circus (Dans och Cirkushögskolan, DOCH), Stockholm in the following manner – "Artistic research is to investigate and test with the purpose of gaining knowledge within and for our artistic disciplines. It is based on artistic practices, methods, and criticality. Through presented documentation, the insights gained shall be placed in a context." Artistic research aims to enhance knowledge and understanding with presentation of

4428-451: The researcher . The degree of originality of the research is among the major criteria for articles to be published in academic journals and usually established by means of peer review . Graduate students are commonly required to perform original research as part of a dissertation . Scientific research is a systematic way of gathering data and harnessing curiosity . This research provides scientific information and theories for

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4536-642: The scientific lacuna in culturally sensitive methods of data collection. Western methods of data collection may not be the most accurate or relevant for research on non-Western societies. For example, " Hua Oranga " was created as a criterion for psychological evaluation in Māori populations, and is based on dimensions of mental health important to the Māori people – "taha wairua (the spiritual dimension), taha hinengaro (the mental dimension), taha tinana (the physical dimension), and taha whanau (the family dimension)". Research

4644-442: The 'ABCD' household typology; the first socio-demographic segmentation tool. By the 1930s, market researchers such as Ernest Dichter recognised that demographics alone were insufficient to explain different marketing behaviours and began exploring the use of lifestyles, attitudes, values, beliefs and culture to segment markets. In the first three decades of the 20th century, advertising agencies and marketing departments developed

4752-647: The 1820s. From the 1880s, German toy manufacturers were producing models of tin toys for specific geographic markets; London omnibuses and ambulances destined for the British market; French postal delivery vans for Continental Europe and American locomotives intended for sale in America. Such activities suggest that sufficient market information was collected to support detailed market segmentation. In 1895, American advertising agency, N. H. Ayer & Son, used telegraph to contact publishers and state officials throughout

4860-606: The 1920s, and television in the 1940s, led a number of market research companies to develop the means to measure audience size and audience composition. In 1923, Arthur Nielsen founded market research company, A C Nielsen and over next decade pioneered the measurement of radio audiences. He subsequently applied his methods to the measurement of television audiences. Around the same time, Daniel Starch developed measures for testing advertising copy effectiveness in print media (newspapers and magazines), and these subsequently became known as Starch scores (and are still used today). During,

4968-530: The 1930s and 1940s, many of the data collection methods, probability sampling methods, survey methods, questionnaire design and key metrics were developed. By the 1930s, Ernest Dichter was pioneering the focus group method of qualitative research. For this, he is often described as the 'father of market research.' Dichter applied his methods on campaigns for major brands including Chrysler, Exxon/Esso where he used methods from psychology and cultural anthropology to gain consumer insights. These methods eventually lead to

5076-528: The 1978 Belmont Report . Today, research ethics committees , such as those of the US , UK , and EU , govern and oversee the responsible conduct of research. Meta-research is the study of research through the use of research methods. Also known as "research on research", it aims to reduce waste and increase the quality of research in all fields. Meta-research concerns itself with the detection of bias, methodological flaws, and other errors and inefficiencies. Among

5184-590: The Marketing Research Industry, again, needed to adapt to the rapidly changing needs of the marketplace, and to the demands of companies looking for a competitive edge. Today, marketing research has adapted to innovations in technology and the corresponding ease with which information is available. B2B and B2C companies are working hard to stay competitive and they now demand both quantitative (“What”) and qualitative (“Why?”) marketing research in order to better understand their target audience and

5292-496: The Schmidt-Hunter technique) refers to a statistical method of combining data from multiple studies or from several types of studies. Conceptualization means the process of converting vague mental images into definable concepts. Operationalization is the process of converting concepts into specific observable behaviors that a researcher can measure. Precision refers to the exactness of any given measure. Reliability refers to

5400-458: The University of Chicago. Adequate knowledge of consumer preferences was a key to survival in the face of increasingly competitive markets. By the 1920s, advertising agencies, such as J Walter Thompson (JWT), were conducting research on the how and why consumers used brands, so that they could recommend appropriate advertising copy to manufacturers. The advent of commercial radio in

5508-458: The accuracy of observation of the time, the prediction will be verified. As the accuracy of observation improves with time, the hypothesis may no longer provide an accurate prediction. In this case, a new hypothesis will arise to challenge the old, and to the extent that the new hypothesis makes more accurate predictions than the old, the new will supplant it. Researchers can also use a null hypothesis, which states no relationship or difference between

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5616-470: The areas that raise ethical questions most often. The list of historic cases includes many large-scale violations and crimes against humanity such as Nazi human experimentation and the Tuskegee syphilis experiment which led to international codes of research ethics. No approach has been universally accepted, but typically-cited codes are the 1947 Nuremberg Code , the 1964 Declaration of Helsinki , and

5724-756: The arts. A simpler understanding by Julian Klein defines artistic research as any kind of research employing the artistic mode of perception. For a survey of the central problematics of today's artistic research, see Giaco Schiesser . According to artist Hakan Topal , in artistic research, "perhaps more so than other disciplines, intuition is utilized as a method to identify a wide range of new and unexpected productive modalities". Most writers, whether of fiction or non-fiction books, also have to do research to support their creative work. This may be factual, historical, or background research. Background research could include, for example, geographical or procedural research. The Society for Artistic Research (SAR) publishes

5832-481: The attention of the average consumer. Having access to web data did not automatically provide companies with the rationale behind the behavior of users visiting their sites, which provoked the marketing research industry to develop new and better ways of tracking, collecting and interpreting information. This led to the development of various tools like online focus groups and pop-up or website intercept surveys. These types of services allowed companies to dig deeper into

5940-522: The basic techniques used in quantitative and qualitative research – survey methods, questionnaires, gallup polls etc. As early as 1901, Walter B Scott was undertaking experimental research for the Agate Club of Chicago. In 1910, George B Waldron was carrying out qualitative research for Mahins Advertising Agency. In 1919, the first book on commercial research was published, Commercial Research: An Outline of Working Principles by Professor C.S. Duncan of

6048-400: The beginnings of organised marketing research. His aim was to turn market research into a science. Parlin published a number of studies of various product-markets including agriculture (1911); consumer goods (c.1911); department store lines (1912) a five-volume study of automobiles (1914). In 1924 Paul Cherington improved on primitive forms of demographic market segmentation when he developed

6156-405: The collected data, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research , marketing research, and marketing are a sequence of business activities ; sometimes these are handled informally. The field of marketing research is much older than that of market research . Although both involve consumers, Marketing research

6264-423: The conclusive or descriptive research, if the findings are very hard to interpret for the marketing managers. Methodologically, marketing research uses the following types of research designs: Researchers often use more than one research design. They may start with secondary research to get background information, then conduct a focus group (qualitative research design) to explore the issues. Finally they might do

6372-516: The country about grain production, in an effort to construct an advertising schedule for client, Nichols-Shephard company, an agricultural machinery company in what many scholars believe is the first application of marketing research to solve a marketing/ advertising problem) Between 1902 and 1910, George B Waldron, working at Mahin's Advertising Agency in the United States used tax registers, city directories and census data to show advertisers

6480-422: The data are collected using proper sampling and data collection strategies. Quantitative research is concerned with testing hypotheses derived from theory or being able to estimate the size of a phenomenon of interest. If the research question is about people, participants may be randomly assigned to different treatments (this is the only way that a quantitative study can be considered a true experiment). If this

6588-623: The data, interpretation, and ending with presenting solution(s) of the problem. Another definition of research is given by John W. Creswell , who states that "research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question. The Merriam-Webster Online Dictionary defines research more generally to also include studying already existing knowledge: "studious inquiry or examination; especially : investigation or experimentation aimed at

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6696-430: The development of motivational research. Marketing historians refer to this period as the "Foundation Age" of market research. By the 1930s, the first courses on marketing research were taught in universities and colleges. The text-book, Market Research and Analysis by Lyndon O. Brown (1937) became one of the popular textbooks during this period. As the number of trained research professionals proliferated throughout

6804-424: The discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of such new or revised theories or laws". Original research , also called primary research , is research that is not exclusively based on a summary, review, or synthesis of earlier publications on the subject of research. This material is of a primary-source character. The purpose of

6912-466: The early 19th-century, led to the creation of national markets and ultimately, stimulated the need for more detailed information about customers, competitors, distribution systems, and market communications. By the 19th-century, manufacturers were exploring ways to understand the different market needs and behaviours of groups of consumers. A study of the German book trade found examples of both product differentiation and market segmentation as early as

7020-440: The effectiveness of decisions made by marketing managers. Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers. However, the roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. The role of marketing research in managerial decision making

7128-546: The expertise or resources available in the local country. In this case, Marketing Research relies more on primary data rather than secondary information. Gathering the primary data can be hindered by language, literacy and access to technology. Basic Cultural and Market intelligence information will be needed to maximize the research effectiveness. Some of the steps that would help overcoming barriers include: Market research techniques resemble those used in political polling and social science research. Meta-analysis (also called

7236-425: The explanation of the nature and the properties of the world. It makes practical applications possible. Scientific research may be funded by public authorities, charitable organizations, and private organizations. Scientific research can be subdivided by discipline . Generally, research is understood to follow a certain structural process . Though the order may vary depending on the subject matter and researcher,

7344-555: The famous Mortimer's Hole and King David's Dungeon at Nottingham Castle , the cave complexes of the renowned Ye Olde Trip to Jerusalem , Ye Olde Salutation Inn and The Bell Inn - claimed to be three of the oldest inns in England - to the cave cellars of houses dotted around the city, as each are considered to have a unique story to tell. The project commenced in 2010, with the surveying completed in 2012. In total 64 caves were surveyed. The project has received widespread press, due to

7452-730: The field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research ) are documentation , discovery , interpretation , and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies , which vary considerably both within and between humanities and sciences. There are several forms of research: scientific , humanities , artistic , economic, social , business, marketing , practitioner research , life, technological , etc. The scientific study of research practices

7560-460: The finding of meta-research is a low rates of reproducibility across a large number of fields. This widespread difficulty in reproducing research has been termed the " replication crisis ." In many disciplines, Western methods of conducting research are predominant. Researchers are overwhelmingly taught Western methods of data collection and study. The increasing participation of indigenous peoples as researchers has brought increased attention to

7668-400: The findings and literature review. The reverse approach is justified by the transactional nature of the research endeavor where research inquiry, research questions, research method, relevant research literature, and so on are not fully known until the findings have fully emerged and been interpreted. Rudolph Rummel says, "... no researcher should accept any one or two tests as definitive. It

7776-461: The following concepts are part of most formal historical research: Research is often conducted using the hourglass model structure of research. The hourglass model starts with a broad spectrum for research, focusing in on the required information through the method of the project (like the neck of the hourglass), then expands the research in the form of discussion and results. The major steps in conducting research are: The steps generally represent

7884-414: The following steps are usually part of most formal research, both basic and applied: A common misconception is that a hypothesis will be proven (see, rather, null hypothesis ). Generally, a hypothesis is used to make predictions that can be tested by observing the outcome of an experiment. If the outcome is inconsistent with the hypothesis, then the hypothesis is rejected (see falsifiability ). However, if

7992-469: The humanities is historical research, which is embodied in historical method . Historians use primary sources and other evidence to systematically investigate a topic, and then to write histories in the form of accounts of the past. Other studies aim to merely examine the occurrence of behaviours in societies and communities, without particularly looking for reasons or motivations to explain these. These studies may be qualitative or quantitative, and can use

8100-426: The independent or dependent variables. Research in the humanities involves different methods such as for example hermeneutics and semiotics . Humanities scholars usually do not search for the ultimate correct answer to a question, but instead, explore the issues and details that surround it. Context is always important, and context can be social, historical, political, cultural, or ethnic. An example of research in

8208-454: The known caves of Nottingham were recorded into the BGS register. Nottingham City Council's Urban Archaeological Database (UAD) was a key resource. The Nottingham Caves Survey team visited some of the caves listed in the BGS register, asked permission from the owner to view the cave, and if the conditions were suitable, scanned the cave structure using a 3D laser scanner. The laser scanner builds up

8316-454: The largest diary panel in the United States. Standardized services are research studies conducted for different client firms but in a standard way. For example, procedures for measuring advertising effectiveness have been standardized so that the results can be compared across studies and evaluative norms can be established. The Starch Readership Survey is the most widely used service for evaluating print advertisements; another well-known service

8424-444: The late 18th-century, European and North-American economies were characterised by local production and consumption. Produce, household goods and tools were produced by local artisans or farmers with exchange taking place in local markets or fairs. Under these conditions, the need for marketing information was minimal. However, the rise of mass-production following the industrial revolution, combined with improved transportation systems of

8532-404: The late 2000s. Peer review is a form of self-regulation by qualified members of a profession within the relevant field. Peer review methods are employed to maintain standards of quality, improve performance, and provide credibility. In academia, scholarly peer review is often used to determine an academic paper's suitability for publication. Usually, the peer review process involves experts in

8640-415: The marketing environment and helps diagnose a problem. For example, the findings of problem solving research are used in making decisions which will solve specific marketing problems. The Stanford Research Institute , on the other hand, conducts an annual survey of consumers that is used to classify persons into homogeneous groups for segmentation purposes. The National Purchase Diary panel (NPD) maintains

8748-537: The marketing research firms; big data is great for identifying general market segments, but is less capable of identifying key factors of niche markets, which now defines the competitive edge companies are looking for in this mobile-digital age. First, marketing research is systematic . Thus systematic planning is required at all the stages of the marketing research process. The procedures followed at each stage are methodologically sound, well documented, and, as much as possible, planned in advance. Marketing research uses

8856-485: The marketing research industry will look to further capitalize on this trend. Mobile devices present the perfect channel for research firms to retrieve immediate impressions from buyers and to provide their clients with a holistic view of the consumers within their target markets, and beyond. Now, more than ever, innovation is the key to success for Marketing Researchers. Marketing Research Clients are beginning to demand highly personalized and specifically-focused products from

8964-430: The motivations behind customer behaviors. This demand is driving marketing researchers to develop new platforms for interactive, two-way communication between their firms and consumers. Mobile devices such as Smart Phones are the best example of an emerging platform that enables businesses to connect with their customers throughout the entire buying process. As personal mobile devices become more capable and widespread,

9072-418: The motivations of consumers, augmenting their insights and utilizing this data to drive market share. As information around the world became more accessible, increased competition led companies to demand more of market researchers. It was no longer sufficient to follow trends in web behavior or track sales data; companies now needed access to consumer behavior throughout the entire purchase process. This meant

9180-407: The need to track the behavior of site visitors and, as the popularity of e-commerce and web advertising grew, businesses demanded details on the information created by new practices in web data collection, such as click-through and exit rates . As the Internet boomed, websites became larger and more complex and the possibility of two-way communication between businesses and their consumers became

9288-480: The original research is to produce new knowledge rather than present the existing knowledge in a new form (e.g., summarized or classified). Original research can take various forms, depending on the discipline it pertains to. In experimental work, it typically involves direct or indirect observation of the researched subject(s), e.g., in the laboratory or in the field, documents the methodology , results, and conclusions of an experiment or set of experiments, or offers

9396-451: The outcome is consistent with the hypothesis, the experiment is said to support the hypothesis. This careful language is used because researchers recognize that alternative hypotheses may also be consistent with the observations. In this sense, a hypothesis can never be proven, but rather only supported by surviving rounds of scientific testing and, eventually, becoming widely thought of as true. A useful hypothesis allows prediction and within

9504-423: The overall process; however, they should be viewed as an ever-changing iterative process rather than a fixed set of steps. Most research begins with a general statement of the problem, or rather, the purpose for engaging in the study. The literature review identifies flaws or holes in previous research which provides justification for the study. Often, a literature review is conducted in a given subject area before

9612-538: The possible implications on well known Nottingham lore like that of the famous legend of Robin Hood , by such varied media outlets as ThisIsNottingham, BBC News, Science Daily and the New York Times. The project has also received positive attention for the environmental policies of the surveying team, as most of the equipment was transported between sites in trailers by bicycles. Research project Research

9720-629: The process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, MARKETING segmentation, planning and implementing marketing programs, marketing performance, and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing , promotion, and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Another factor in this mix

9828-725: The proportion of educated vs illiterate consumers and the earning capacity of different occupations in a very early example of simple market segmentation. In 1911 Charles Coolidge Parlin was appointed as the Manager of the Commercial Research Division of the Advertising Department of the Curtis Publishing Company, thereby establishing the first in-house market research department - an event that has been described as marking

9936-463: The research findings and acceptable to the client. There are four key factors that make B2B market research special and different from consumer markets: International Marketing Research follows the same path as domestic research, but there are a few more problems that may arise. Customers in international markets may have very different customs, cultures, and expectations from the same company. They also require tailored translation approaches based on

10044-446: The research process is to produce new knowledge or deepen understanding of a topic or issue. This process takes three main forms (although, as previously discussed, the boundaries between them may be obscure): There are two major types of empirical research design: qualitative research and quantitative research. Researchers choose qualitative or quantitative methods according to the nature of the research topic they want to investigate and

10152-571: The research profession. The word research is derived from the Middle French " recherche ", which means "to go about seeking", the term itself being derived from the Old French term "recerchier," a compound word from "re-" + "cerchier", or "sercher", meaning 'search'. The earliest recorded use of the term was in 1577. Research has been defined in a number of different ways, and while there are similarities, there does not appear to be

10260-697: The research questions they aim to answer: Qualitative research refers to much more subjective non-quantitative, use different methods of collecting data, analyzing data, interpreting data for meanings, definitions, characteristics, symbols metaphors of things. Qualitative research further classified into the following types: Ethnography: This research mainly focus on culture of group of people which includes share attributes, language, practices, structure, value, norms and material things, evaluate human lifestyle. Ethno: people, Grapho: to write, this disciple may include ethnic groups, ethno genesis, composition, resettlement and social welfare characteristics. Phenomenology : It

10368-441: The results of the study can be generalized to the whole population. Exploratory research is conducted to explore a problem to get some basic idea about the solution at the preliminary stages of research. It may serve as the input to conclusive research. Exploratory research information is collected by focus group interviews, reviewing literature or books, discussing with experts, etc. This is unstructured and qualitative in nature. If

10476-439: The same elite status as those of North America and Europe, because limitations on the availability of resources including high-quality paper and sophisticated image-rendering software and printing tools render these publications less able to satisfy standards currently carrying formal or informal authority in the publishing industry. These limitations in turn result in the under-representation of scholars from periphery nations among

10584-452: The same field who are consulted by editors to give a review of the scholarly works produced by a colleague of theirs from an unbiased and impartial point of view, and this is usually done free of charge. The tradition of peer reviews being done for free has however brought many pitfalls which are also indicative of why most peer reviewers decline many invitations to review. It was observed that publications from periphery countries rarely rise to

10692-455: The scientific method in that data are collected and analyzed to test prior notions or hypotheses. Experts in marketing research have shown that studies featuring multiple and often competing hypotheses yield more meaningful results than those featuring only one dominant hypothesis. Marketing research is objective . It attempts to provide accurate information that reflects a true state of affairs. It should be conducted impartially. While research

10800-410: The second half of the 20th-century, the techniques and methods used in marketing research became increasingly sophisticated. Marketers, such as Paul Green, were instrumental in developing techniques such as conjoint analysis and multidimensional scaling , both of which are used in positioning maps, market segmentation, choice analysis and other marketing applications. Web analytics were born out of

10908-451: The selection of information to be featured in reference texts because such literature should offer a comprehensive view on marketing. Research has shown, however, that many marketing textbooks do not feature important principles in marketing research. Other forms of business research include: Organizations engage in marketing research for two reasons: firstly, to identify and, secondly, to solve marketing problems. This distinction serves as

11016-413: The set of publications holding prestige status relative to the quantity and quality of those scholars' research efforts, and this under-representation in turn results in disproportionately reduced acceptance of the results of their efforts as contributions to the body of knowledge available worldwide. The open access movement assumes that all information generally deemed useful should be free and belongs to

11124-458: The systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing. The goal of market research is to obtain and provide management with viable information about the market (e.g. competitors), consumers, the product/service itself etc. The purpose of marketing research (MR)

11232-421: The techniques and guidelines by which historians use historical sources and other evidence to research and then to write history. There are various history guidelines that are commonly used by historians in their work, under the headings of external criticism, internal criticism, and synthesis. This includes lower criticism and sensual criticism. Though items may vary depending on the subject matter and researcher,

11340-583: The time, it created a precedent for the systemic collection of marketing information. During the European age of discovery, industrial houses began to import exotic, luxury goods - calico cloth from India, porcelain, silk and tea from China, spices from India and South-East Asia and tobacco, sugar, rum and coffee from the New World. International traders began to demand information that could be used for marketing decisions. During this period, Daniel Defoe ,

11448-634: The triannual Journal for Artistic Research ( JAR ), an international, online, open access , and peer-reviewed journal for the identification, publication, and dissemination of artistic research and its methodologies, from all arts disciplines and it runs the Research Catalogue (RC), a searchable, documentary database of artistic research, to which anyone can contribute. Patricia Leavy addresses eight arts-based research (ABR) genres: narrative inquiry, fiction-based research, poetry, music, dance, theatre, film, and visual art. In 2016,

11556-418: The valid results of one study. Studies with a narrow scope can result in a lack of generalizability, meaning that the results may not be applicable to other populations or regions. In comparative politics, this can result from using a single-country study, rather than a study design that uses data from multiple countries. Despite the issue of generalizability, single-country studies have risen in prevalence since

11664-598: Was funded primarily by both the Greater Nottingham Partnership , who have an interest in utilising the caves for increasing tourism and helping grow the local economy, and English Heritage , who are motivated by an interest in preserving the remaining heritage of Nottingham. The project built upon the data held by Nottingham City Council and that collected in the 1980s as part of the British Geological Survey (BGS), where all

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