A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.
38-571: New Line Productions, Inc. , doing business as New Line Cinema , is an American film and television production studio owned by Warner Bros. Discovery (WBD). Since 2008, it has been operating as a unit of Warner Bros. Pictures . It was founded in 1967 by Robert Shaye as an independent film distribution company; later becoming a film studio after acquired by Turner Broadcasting System in 1994; Turner later merged with Time Warner Entertainment (later known as WarnerMedia from 2018 to 2022, and Warner Bros. Discovery since 2022) in 1996, and New Line
76-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with
114-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In
152-481: A critical success, the film performed well commercially on the international market and on television. In 1980, Shaye's law school classmate Michael Lynne became outside counsel and adviser to the company and renegotiated its debt. In 1983, Bryanston Distributing Company , the company that first distributed the original The Texas Chain Saw Massacre , lost the rights to that film, and the rights reverted to
190-543: A downturn in 1996 after losses on The Island of Dr. Moreau and The Long Kiss Goodnight . New Line Cinema produced The Lord of the Rings film trilogy which became their most successful films to date, grossing over $ 2.9 billion worldwide. The films were nominated for 30 Academy Awards , including nominations for the Academy Award for Best Picture for each film, and won 17, with the final picture, The Lord of
228-533: A free-standing company was the Will Ferrell film Semi-Pro . Since 2016, New Line Cinema had been producing its own television series ( New Line Television had been folded into Warner Bros. Television in 2008). As for the company's future, Alan Horn , the Warner Bros. president at the time of the consolidation, stated, "There's no budget number required. They'll be doing about six per year, though
266-517: A part of Warner Bros. and be a smaller studio, releasing a smaller number of films than in past years. The box office disappointment of The Golden Compass (2007) was largely blamed for the decision, in which New Line Cinema spent $ 180 million on its development, yet it only grossed $ 70 million in the United States market. In March, Emmerich became president and chief operating officer, whilst both founders Robert Shaye and Michael Lynne had left
304-424: Is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using
342-481: Is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or
380-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use
418-569: The Rings: The Return of the King (2003) winning a (joint) record eleven, including Best Picture , as well as being the second highest-grossing film of all time at the time of its release. Despite the success of The Lord of the Rings films, Town and Country (2001) generated a loss of $ 100 million and De Luca left as production head to be replaced by Toby Emmerich . In 2001, Shaye and Lynne became co-chairmen and co-CEO. The studio
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#1732779778270456-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,
494-412: The audience were provided with a set of "scratch and sniff" cards to be scratched and sniffed at specific times during the film, which provided an additional sensory connection to the viewed image. In 1983, Lynne joined the board. In 1984, Dawn Altyn and Jeff Youngs joined New Line Cinema, respectively as sales manager, eastern and southern divisions of New Line Distribution, and national print controller of
532-407: The business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from
570-639: The company. On May 8, 2008, it was announced that Picturehouse would shut down in the fall. Berney later bought the Picturehouse trademarks from Warner Bros. and relaunched the company in 2013. New Line Cinema moved from its long-time headquarters on Robertson Boulevard in Los Angeles in June 2014 to Warner Bros.' lot Building 76, formerly used by Legendary Entertainment , a former Warner Bros. film co-financier. The last film released by New Line Cinema as
608-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where
646-496: The creation of an international distribution arm. The third film in the series, A Nightmare on Elm Street 3: Dream Warriors , was released in 1987, the studio's first national release, and opened at number one, grossing $ 8.9 million for the weekend, a record for an independent film at the time, and went on to gross almost $ 45 million at the US box office. A further six films have been made. The first six grossed $ 500 million worldwide and
684-436: The early 1970s. New Line also released many classic foreign-language films, like Stay As You Are , Immoral Tales and Get Out Your Handkerchiefs (which became the first New Line film to win an Oscar ). The studio has also released many of the films of John Waters . In 1976, New Line Cinema secured funding to produce its first full-length feature, Stunts (1977), directed by Mark L. Lester . Although not considered
722-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business
760-399: The legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of
798-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of
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#1732779778270836-435: The next three $ 250 million, for a total of $ 750 million. In 1990, Lynne became president and chief operating officer, with Shaye as chairman and chief executive officer. The same year, New Line Cinema released Teenage Mutant Ninja Turtles which became the highest-grossing independent film of all-time with a gross of $ 135 million in the United States and Canada, until it was surpassed by The Blair Witch Project (1999). It
874-523: The number may go from four to seven; it's not going to be 10." As to content, "New Line will not just be doing genre [...] There's no mandate to make a particular kind of movie." *Includes theatrical reissue(s). Trade name In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a )
912-492: The original owners. New Line Cinema bought the rights and re-released the film to theatres that same year. It became very successful for the studio. New Line Cinema expanded its film production in the early 1980s, producing or co-producing films including Polyester , directed by John Waters , and Alone in the Dark . Polyester was one of the first films to introduce a novelty cinema experience named Odorama , where members of
950-659: The production unit. On January 28, 1994, New Line Cinema was acquired by the Turner Broadcasting System for $ 500 million, which later merged with Time Warner Entertainment in 1996. New Line Cinema was kept as its own separate entity, while fellow Turner-owned studios Hanna-Barbera Productions and Castle Rock Entertainment eventually became units of Warner Bros. During its time as an entity separate from Warner Bros., New Line Cinema continued to operate several divisions, including theatrical distribution, marketing and home video. The company's fortunes took
988-403: The registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and
1026-581: The studio's first nomination for the Academy Award for Best Picture and their second film to win an Academy Award with Geoffrey Rush 's win for Academy Award for Best Actor . In May 1991, New Line Cinema purchased the home video and foreign rights to 600 films held by Sultan Entertainment Holdings (a.k.a. Nelson Entertainment ). The deal also included an 11-film distribution deal with Castle Rock Entertainment . On November 27, 1991, New Line Cinema purchased Sultan outright. In 1992, Michael De Luca became executive vice-president and chief executive officer of
1064-416: The studio, to distribute new projects. A Nightmare on Elm Street was produced and released by New Line Cinema in 1984. The resulting franchise was New Line Cinema's first commercially successful series, leading the company to be nicknamed "The House that Freddy Built". The film was made on a budget of $ 1.8 million and grossed over $ 57 million. A year later, A Nightmare on Elm Street 2: Freddy's Revenge
1102-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who
1140-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file
1178-500: The then 27-year-old Robert Shaye as a film distribution company, supplying foreign and art films for college campuses in the United States. Shaye operated New Line Cinema's offices out of his apartment at 14th Street and Second Avenue in New York City. One of the company's early successes was its distribution of the 1936 anti-cannabis propaganda film Reefer Madness , which became a cult hit on American college campuses in
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1216-402: The time, Jeffrey Bewkes , announced that New Line Cinema would be shut down as a separately operated studio. Shaye and Lynne said that they would step down with a letter to their employees. They promised, however, along with Time Warner and Jeffery Bewkes, that the company would continue to operate its financing, producing, marketing and distributing operations of its own films, but would do so as
1254-454: Was also a partner in founding a new distribution company named Picturehouse in 2005. Specializing in independent film , Picturehouse was formed by Bob Berney, who left distributor Newmarket Films , New Line Cinema, who folded their Fine Line division into Picturehouse, and HBO Films , a division of HBO and a subsidiary of Time Warner, who was interested in getting into the theatrical film business. On February 28, 2008, Time Warner's CEO at
1292-538: Was followed by a sequel, Teenage Mutant Ninja Turtles II: The Secret of the Ooze (1991) which was the second highest-grossing with a gross of $ 78 million in the United States and Canada. A third, Teenage Mutant Ninja Turtles III followed in 1993. In November 1990, New Line Cinema purchased a 52% stake in the television production company RHI Entertainment (now Halcyon Studios ), which would later be sold to Hallmark Cards in 1994. In early 1991, Fine Line Features
1330-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In
1368-472: Was merged with Warner Bros. Pictures in 2008. The studio has been nicknamed "The House that Freddy Built" due to the success of the Nightmare on Elm Street film series. However, their most successful property was their film adaptation of The Lord of the Rings trilogy by J. R. R. Tolkien with considerable commercial success and numerous Academy Awards . New Line Cinema was established in 1967 by
1406-555: Was released, and grossed $ 3.3 million in its first three days of release and over $ 30 million at the US box office. In 1986, the company went public, and held 1,613,000 shares of common stock. With the success of the Elm Street franchise, New Line Cinema made moves to expand their business. This included a revamping of their distribution network, the sale of their films into broadcast syndication and pay-TV (via Embassy Communications and Universal Pay Television , respectively), and
1444-415: Was set up as a wholly owned subsidiary headed by Ira Deutchman and released films including Jane Campion 's An Angel at My Table and Gus van Sant 's My Own Private Idaho . Halfway through the year, Carolco Pictures , entered into a joint venture with New Line Cinema to start Seven Arts, a distribution company which primarily released much of Carolco's low-budget output. In 1997, Shine received
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