Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor , is known as the sponsor .
106-636: SK Gaming is a professional esports organization based in Germany that has teams across the world competing in different titles. SK is particularly known for their success in Counter-Strike (CS) tournaments. SK's Brazilian CS team won the ESL One Cologne 2016 Major. SK currently has players and teams competing in League of Legends and Hearthstone . SK Gaming was founded in 1997 by
212-423: A mind sport . Former ESPN president John Skipper described esports in 2014 as a competition and "not a sport". In 2013 on an episode of Real Sports with Bryant Gumbel the panelist openly laughed at the topic. In addition, many in the fighting games community maintain a distinction between their competitive gaming competitions and the more commercially connected esports competitions of other genres. In
318-700: A high score record-keeping organization. The organization went on to help promote video games and publicize its records through publications such as the Guinness Book of World Records, and in 1983 it created the U.S. National Video Game Team . The team was involved in competitions, such as running the Video Game Masters Tournament for Guinness World Records and sponsoring the North American Video Game Challenge tournament. A multicity tour in 1983,
424-399: A joint brotherly career as the most-successful virtual sports players of all time. In a massive Counter-Strike roster overhaul on 7 December, SK Gaming signed on the departing Fnatic players Patrik "f0rest" Lindberg and Christopher "GeT_RiGhT" Alesund, (the latter of whom played for the organization previously), while also seeing the departure of Dennis "walle" Wallenberg. On 21 December, it
530-424: A large market, the law raised concerns about the future of esports within the country. Labeling competitive video games as a sport is a controversial topic. Proponents argue that esports are a fast-growing "non-traditional sport" which requires "careful planning, precise timing, and skillful execution". Others claim that sports involve physical fitness and physical training, and prefer to classify esports as
636-606: A marketing stunt to promote their early arcade snake game Hustle in the United States, involving the "Gremlin Girls" who were a duo of professional female arcade players called Sabrina Osment and Lynn Reid. The pair travelled across 19 American cities, where players could challenge them in best-of-three matches for a chance to win money. The duo were challenged by a total of 1,300 players, only about seven of whom managed to beat them. The golden age of arcade video games
742-559: A massive overhaul, removing the vast majority of the squad, but bringing in recently dismissed players from other professional organizations. On 1 July, it was announced that the SK Gaming's Heroes of Newerth team would be replaced by the former squad of Evil Geniuses . On Independence Day of 2011, July 4th, SK Gaming released its European StarCraft II roster consisting of Hun "inuh" Park, Jimmy "jimpo" Wölfinger and Johannes Sabroe "Joe" Witt, citing unsatisfactory performances. The squad
848-457: A medal event at the 2022 edition ; esports around games such as Hearthstone , Starcraft II , and League of Legends were presented as an exhibition event at the 2018 Asian Games as a lead-in to the 2022 games. The 2019 Southeast Asian Games included six medal events for esports. Since 2018, World Sailing has held an eSailing World Championship that showed a main sports federation embracing esports. The Virtual Regatta race shadowing
954-415: A much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to the sports property to create a much more compelling consumer proposition and to associate
1060-565: A new partnership with their National Olympic Committee . The proposal was ultimately approved by a unanimous vote on 23 July 2024. A number of games are popular among professional competitors. The tournaments which emerged in the mid-1990s coincided with the popularity of fighting games and first-person shooters , genres which still maintain a devoted fan base. In the 2000s, real-time strategy games became overwhelmingly popular in South Korean internet cafés , with crucial influence on
1166-582: A paid television model renamed GIGA II from June 2006 to autumn 2007. The French channel Game One broadcast esports matches in a show called Arena Online for the Xfire Trophy. The United States channel ESPN2 hosted Madden NFL competitions in a show called Madden Nation from 2005 to 2008. DirecTV broadcast the Championship Gaming Series tournament for two seasons in 2007 and 2008. CBS aired prerecorded footage of
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#17327806534811272-899: A part of video game culture , but were largely between amateurs until the late 2000s, when the advent of online streaming media platforms, particularly YouTube and Twitch , enabled a surge in participation by professional gamers and spectators. By the 2010s, esports was a major part of the video game industry, with many game developers designing for and funding for tournaments and other events. Esports first became popular in East Asia , particularly in China and South Korea (which first licensed professional players in 2000) but less so in Japan , whose broad anti-gambling laws prohibit professional gaming tournaments. Esports are also popular in Europe and
1378-547: A potential method to legitimize esports. A summit held by the International Olympic Committee (IOC) in October 2017 acknowledged the growing popularity of esports, concluding that "Competitive 'esports' could be considered as a sporting activity, and the players involved prepare and train with an intensity which may be comparable to athletes in traditional sports" but would require any games used for
1484-508: A singular German organization. Alongside Thorstensson's departure, the highly successful Warcraft III departed, as well, in order to make way for SK Gaming to operate as a more conservative business. To accommodate for the Counter-Strike stability issues, SK Gaming announced the replacement of Frej "kHRYSTAL" Sjöström with the former Fnatic player Rasmus "GuX" Ståhl. In one of the greatest controversies in electronic sports history,
1590-497: A small group of Quake players in Oberhausen . Schröt Kommando was founded in 1997 as a German Quake clan by four brothers and three accomplices in Oberhausen . The original line-up of Schroet Kommando consisted of Ralf "Griff" Reichert, Daniel "Godlike" Beames, Tim "Burke" Reichert , Benjamin "Kane" Reichert , Kristof "Speed" Salwiczek, Carsten "Storch" Kramer and Sven "Ramses" Tümmers. According to Ralf Reichert,
1696-515: A sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between the sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of
1802-689: A strong winning streak during the Sunwell Plateau and completed most of the instance's boss kills first. Due to differences in interests, the PvE team was dismissed, with a stronger emphasis upon the PvP aspect. Near the end of 2008, SK Gaming entered the competitive console scene, with acquisition of a German Xbox team. Beginning in the fall of 2009, the Counter-Strike squad would encounter long-term stability issues, as long-time member Kristoffer "Tentpole" Nordlund and Marcus "zet" Sundström were removed from
1908-719: A surprising move, SK Gaming announced that the Counter-Strike team would be removing the player with the shortest tenure, Marcus "Delpan" Larsson, in favor of their first permanent Danish member and former mTw ace, Martin Alexander "trace" Bang Heldt at the end of January. On 13 April, however, Larsson once more returned to the team, replacing Heldt. On 27 July 2012, it was announced that SK Gaming's Counter-Strike division would lose Robert "RobbaN" Dahlström, Patrik "f0rest" Lindberg and Christopher "GeT_RiGhT" Alesund, as well as team captain Anton Budak, due to SK's decision to not send
2014-508: A tournament held by several video game publishers to award prizes to many players but with JeSU offering these exemption licenses to the top dozen or so players that emerge, allowing them to compete in further esports events. The Tokyo Olympic Committee has also planned to arrange a number of esports events leading up to the 2020 games. With the IOC, five esports events were set as part of an Olympic Virtual Series from 13 May to 23 June 2021, ahead of
2120-449: A year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how a sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit
2226-444: Is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it
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#17327806534812332-600: Is also thought that the high unemployment rate at the time caused many people to look for things to do while out of work. Instrumental to this growth of esports in South Korea was the prevalence of the Komany-style internet café / LAN gaming center , known as a PC bang . The Korean e-Sports Association , an arm of the Ministry of Culture, Sports and Tourism , was founded in 2000 to promote and regulate esports in
2438-463: Is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in the marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address
2544-514: Is the civilized expression about this. If you have egames where it's about killing somebody, this cannot be brought into line with our Olympic values." Due to that, the IOC suggested that they would approve more esports centered around games that simulate real sports, such as the NBA 2K or FIFA series. The issues around esports have not prevented the IOC from exploring what possibilities there are for incorporation into future Olympics. In July 2018,
2650-683: Is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just the EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With
2756-704: The 2020-2021 Vendee Globe was the first online game believe to have in excess of 1,000,000 unique users Ahead of The International 2021 , which was originally set to take place in Stockholm in 2020, the Swedish Sports Confederation voted in June 2021 to deny recognition of esports as a sporting event, which jeopardized plans for how Valve had arranged the event in regards to travel visas for international players. Valve had tried to work with Sweden to accommodate players, but eventually rescheduled
2862-542: The 2024 Summer Olympics in Paris were in discussions with the IOC and the various professional esports organizations to consider esports for the event, citing the need to include these elements to keep the Olympics relevant to younger generations. Ultimately, the organization committee determined esports were premature to bring to the 2024 Games as medal events, but have not ruled out other activities related to esports during
2968-518: The Commonwealth Games Federation announced that esports would be included in the 2022 Commonwealth Games as a pilot event, with the possibility of it being a medal event in the 2026 Games . The inaugural Commonwealth Esports Championship had separate branding, medals, and organization and included both men and women's Dota 2 , eFootball , and Rocket League events. As a follow-up to 2021's Olympic Virtual Series,
3074-700: The Nintendo PowerFest '94 . There were 132 finalists that played in the finals in San Diego , California. Mike Iarossi took home 1st prize. Blockbuster Video also ran their own World Game Championships in the early 1990s, co-hosted by GamePro magazine. Citizens from the United States, Canada, the United Kingdom, Australia, and Chile were eligible to compete. Games from the 1994 championships included NBA Jam and Virtua Racing . Television shows featuring esports during this period include
3180-526: The StarCraft II team. These new StarCraft II players would, however, become the entirety of the division, as it was soon announced afterwards that Fredrik "MaDFroG" Johansson would not be given a contract for 2011. On 16 January, it was announced that SK Gaming would be adding another United States Counter-Strike division, which would include former SK Gaming female member Alice "ali" Lew. On 28 February, SK Gaming announced that Toshiba would be taking
3286-551: The Tokyo Olympic Games Committee for the 2020 Summer Olympics, four esports organizations have worked with Japan's leading consumer organization to exempt esports tournaments from gambling law restrictions. Takeo Kawamura , a member of the Japanese House of Representatives and of the ruling Liberal Democratic Party , led a coalition of ruling and opposing politicians to support esports, called
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3392-597: The digital collectible card game (DCCG) genre since its release in 2014. While it is common for video games to be designed with the experience of the player in game being the only priority, many successful esports games have been designed to be played professionally from the beginning. Developers may decide to add dedicated esports features, or even make design compromises to support high level competition. Games such as StarCraft II , League of Legends , and Dota 2 have all been designed, at least in part, to support professional competition. Sponsorship Sponsorship
3498-671: The eGames , was held alongside the 2016 Summer Olympics in Rio de Janeiro , though this was not supported by the IOC. During the Eighth Olympic Summit in December 2019, the IOC reiterated that it would only consider sports-simulating games for any official Olympic event, but it would look at two paths for such games in the future: those that promoted good physical and mental health lifestyles, and virtual reality and augmented reality games that included physical activity. In
3604-441: The "Electronic Circus", was used to feature these players in live challenges before audiences, and draw more people to video games. These video game players and tournaments were featured in well-circulated newspapers and popular magazines including Life and Time and became minor celebrities at the time, such as Billy Mitchell . Besides establishing the competitive nature of games, these types of promotional events all formed
3710-599: The "SK Insider" subscription service. However, according to Rodic, the vast majority of the company's funds originates from sponsorships. Riot Games announced on 20 November 2018 that SK Gaming would be one of ten franchise partners participating in the newly rebranded League of Legends European Championship (LEC). On 20 December 2018, the organisation announced it had signed top laner Jorge "Werlyb" Casanovas Moreno-Torres, jungler Oskar "Selfmade" Boderek, mid laner Choi "Pirean" Jun-sik, bot laner Jus "Crownshot" Marusic and support Han "Dreams" Min-kook for their starting roster in
3816-568: The 1990s led to the foundation of the international Evolution Championship Series (EVO) esports tournament in 1996. Large esports tournaments in the 1990s include the 1990 Nintendo World Championships , which toured across the United States, and held its finals at Universal Studios Hollywood in California. Nintendo held a 2nd World Championships in 1994 for the Super Nintendo Entertainment System called
3922-471: The 2007 World Series of Video Games tournament that was held in Louisville, Kentucky . The G4 television channel originally covered video games exclusively, but broadened its scope to cover technology and men's lifestyle, though has now shutdown. During the 2010s, esports grew tremendously, incurring a large increase in both viewership and prize money. Although large tournaments were founded before
4028-554: The 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players
4134-578: The 2015 World Championship hosted by the International Esports Federation , an esports panel of guests from international sports society discussed the future recognition of esports as a legitimate sport. Russia was the first country that classified "cybersport" as an official sport discipline on 25 July 2001. After a series of reforms in Russian sports, it was classified as a sport again on 12 March 2004. In July 2006, it
4240-565: The 2019 LEC Spring Split. Simon "Swiffer" Papamarkos David "OWN3R" Rodríguez de la Torre Roster updated 5 June 2024. Bold denotes a CS:GO Major World Championships World Championships Esports Esports ( / ˈ iː s p ɔːr t s / ), short for electronic sports , is a form of competition using video games . Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. Multiplayer competitions were long
4346-561: The 21st century, the number and scope of tournaments has increased significantly, going from about 10 tournaments in 2000 to about 260 in 2010. Many successful tournaments were founded during this period, including the World Cyber Games , the Intel Extreme Masters , and Major League Gaming . The proliferation of tournaments included experimentation with competitions outside traditional esports genres. For example,
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4452-520: The Americas , which host regional and international events. The most common video game genres associated with esports are multiplayer online battle arena (MOBA), first-person shooter (FPS), fighting games , card , battle royales , and real-time strategy (RTS) games. Popular esports franchises include League of Legends , Dota , Counter-Strike , Valorant , Overwatch , Street Fighter , Super Smash Bros. and StarCraft . Among
4558-575: The Beames family home operated as the Schroet Kommando headquarters, concentrating primarily upon the Quake series . Early on, Schroet Kommando became one of the first clans to feature an all-female team; the most notable of which was Annemarie "XS" Warnkross , who later became a well-known host on German television. The organization expanded into Counter-Strike , where it became known as one of
4664-748: The British shows GamesMaster and Bad Influence! ; the Australian game show A*mazing , where in the final round contestants competed in a video game face-off; and the Canadian game show Video & Arcade Top 10 . In the 1990s, many games benefited from increasing internet connectivity , especially PC games . Inspired by the fighting games Street Fighter II , Fatal Fury and Art of Fighting , id Software 's John Romero established competitive multiplayer in online games with Doom ' s deathmatch mode in 1993. Tournaments established in
4770-608: The French government started working on a project to regulate and recognize esports. The Games and Amusements Board of the Philippines started issuing athletic licenses to Filipino esports players who are vouched for by a professional esports team in July 2017. To help promote esports as a legitimate sport, several esports events have been run alongside more traditional international sports competitions. The 2007 Asian Indoor Games
4876-647: The Games. In September 2021, the Olympic Council of Asia announced eight esports games will officially debut as medal sports for the 2022 Asian Games in Hangzhou, China. In December 2021, the IOC confirmed its Olympic Virtual Series (OVS) will return in 2022. The first edition of the OVS which ran from 13 May to 23 June, featured nearly 250,000 participants and had more than two million entries. In January 2022,
4982-521: The IOC and the Global Association of International Sports Federations (GAISF) held a symposium and invited major figures in esports, including Epic Games ' Mark Rein , Blizzard Entertainment 's Mike Morhaime , and esports players Dario "TLO" Wünsch, Jacob "Jake" Lyon , and Se-yeon "Geguri" Kim , for these organizations "to gain a deeper understanding of esports, their impact and likely future development, so that [they] can jointly consider
5088-709: The IOC and the Singapore National Olympic Council held the inaugural Olympic Esports Week in Singapore in June 2023. Games featured at the event included: In June 2024, the IOC Executive Board announced the proposal to establish the Olympic Esports Games during the 142nd IOC Session held prior to the 2024 Summer Olympics in Paris, with the inaugural event to take place in 2025 at Saudi Arabia following
5194-516: The IOC announced the appointment of the organization's first ever head of virtual sport, tasked with the development of virtual sport for the global Olympic body, increasing the organization's engagement with gaming communities, and overseeing the Olympic Virtual Series, IOC's first licensed non-physical sports event. The inaugural series included virtual baseball, cycling, rowing, esailing and motorsports events. In February 2022,
5300-517: The Japan esports Union, or JeSU. Kawamura said that they would be willing to pass laws to further exempt esports as needed so that esports athletes can make a living playing these sports. So far, this has resulted in the ability of esports players to obtain exemption licenses to allow them to play, a similar mechanism needed for professional athletes in other sports in Japan to play professionally. The first such licenses were given out in mid-July 2018, via
5406-490: The Ministry stating that they anticipate over 2 million such people in this profession in five years. In 2013, Canadian League of Legends player Danny "Shiphtur" Le became the first pro gamer to receive an American P-1A visa , a category designated for "Internationally Recognized Athletes". In 2014, Turkey's Ministry of Youth and Sports started issuing esports licenses to players certified as professionals. In 2016,
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#17327806534815512-513: The Olympics fitting "with the rules and regulations of the Olympic movement". Another article by Andy Stout suggests that 106 million people viewed the 2017 Worlds Esports competition . International Olympic Committee (IOC) president Thomas Bach has noted that the IOC is troubled by violent games and the lack of a global sanctioning body for esports. Bach acknowledged that many Olympic sports originated from violent combat, but stated that "sport
5618-502: The September 2006 FUN Technologies Worldwide Webgames Championship featured 71 contestants competing in casual games for a $ 1 million grand prize. The popularity and emergence of online streaming services have helped the growth of esports in this period, and are the most common method of watching tournaments. Twitch , an online streaming platform launched in 2011, routinely streams popular esports competitions. In 2013, viewers of
5724-519: The action RTS scene, however, with the acquisition of an all-Danish Dota 2 squad previously known as Next Evolution ESC, in November 2011, but dismissed the team for the unpredictability of the relatively young scene for the game. In early 2012, the partnership between SK Gaming and Old Generations ended, with Min Chul "MC" Jang joining the organization, while Yoon-Yeol "NaDa" Lee remained with oGs. In
5830-415: The brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring
5936-474: The brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates a cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of
6042-527: The closure of SK's investment into the Action RTS scene with the departure of its Defense of the Ancients team in 2009, SK Gaming took in a squad for the relatively unknown title Avalon Heroes in 2010, as well as an American Heroes of Newerth squad and a European League of Legends squad. In August 2010, welcomed back Warcraft III veteran Fredrik "MaDFroG" Johansson , with the creation of
6148-650: The commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of the sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe
6254-470: The competition. In 2015, the first Esports Arena was launched in Santa Ana, California , as the United States' first dedicated esports facility. The global esports audience reached 662.6 million in 2020, and 921 million in 2022. In 2021, China announced a law which forbade minors from playing video games, which they described as "spiritual opium", for more than three hours a week. With China being
6360-505: The concept of direct, tournament-level competition between two players. Previously, video games most often relied on high scores to determine the best player, but this changed with Street Fighter II , where players would instead challenge each other directly, "face-to-face", to determine the best player, paving the way for the competitive multiplayer and deathmatch modes found in modern action games . The popularity of fighting games such as Street Fighter and Marvel vs. Capcom in
6466-552: The country. Physical viewership of esports competitions and the scope of events have increased in tandem with the growth of online viewership. In 2013, the Season 3 League of Legends World Championship was held in a sold-out Staples Center . The 2014 League of Legends World Championship in Seoul , South Korea, had over 40,000 fans in attendance and featured the band Imagine Dragons , and opening and closing ceremonies in addition to
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#17327806534816572-731: The country. Minister of Culture, Sports, and Tourism Park Jie-won coined the term "Esports" at the founding ceremony of the 21st Century Professional Game Association (currently Korean e-Sports Association ) in 2000. " Evo Moment 37 ", also known as the "Daigo Parry", refers to a portion of a Street Fighter III: 3rd Strike semi-final match held at Evolution Championship Series 2004 (Evo 2004) between Daigo Umehara (playing Ken Masters ) and Justin Wong (playing Chun-Li ). During this match, Umehara made an unexpected comeback by parrying 15 consecutive hits of Wong's "Super Art" move while having only one pixel of vitality . Umehara subsequently won
6678-905: The creation of the Halo Championship Series and a prize pool of US$ 50,000. Both Blizzard Entertainment and Riot Games have their own collegiate outreach programs with their North American Collegiate Championship. Since 2013 universities and colleges in the United States such as Robert Morris University Illinois and the University of Pikeville have recognized esports players as varsity level athletes and offer athletic scholarships . In 2017, Tespa , Blizzard Entertainment's collegiate esports division, unveiled its new initiative to provide scholarships and prizes for collegiate esports clubs competing in its tournaments worth US$ 1 million. Colleges have begun granting scholarships to students who qualify to play esports professionally for
6784-399: The development of esports worldwide. Competitions exist for many titles and genres, though the most popular games as of the early 2020s are Counter-Strike: Global Offensive , Call of Duty , League of Legends , Dota 2 , Fortnite , Rocket League , Valorant , Hearthstone , Super Smash Bros. Melee , StarCraft II and Overwatch . Hearthstone has also popularized
6890-448: The early 2010s, viewership was about 85% male and 15% female, with most viewers between the ages of 18 and 34. By the late 2010s, it was estimated that by 2020, the total audience of esports would grow to 454 million viewers, with revenue increasing to more than US$ 1 billion, with China accounting for 35% of the global esports revenue. The earliest known video game competition took place on 19 October 1972 at Stanford University for
6996-498: The esports scene, Nintendo hosted Wii Games Summer 2010. Spanning over a month, the tournament had over 400,000 participants, making it the largest and most expansive tournament in the company's history. In 2014 Nintendo hosted an invitational Super Smash Bros. for Wii U competitive tournament at the 2014 Electronic Entertainment Expo (E3) press conference that was streamed online on Twitch. Halo developers 343 Industries announced in 2014 plans to revive Halo as an esport with
7102-482: The event to Romania instead. The 2022 Commonwealth Games featured esports competitions as a pilot ahead of being a potential full medal event for 2026. In Greece , in March 2022 a law entered into force recognising and regulating esports and in June 2023, the relevant federation for esports has been officially given recognition and included in the list of sports federations. The Olympic Games are also seen as
7208-410: The game Spacewar . Stanford students were invited to an "Intergalactic spacewar olympics" whose grand prize was a year's subscription for Rolling Stone , with Bruce Baumgart winning the five-man-free-for-all tournament, and Slim Tovar and Robert E. Maas winning the team competition. Contemporary esports has roots in competitive face-to-face arcade video game competitions. A forerunner of esports
7314-709: The games. Each event in auto racing, baseball, cycling, rowing and sailing will be managed by an IOC-recognized governing body for the sport along with a video game publisher of a game for that sport. For example, the auto racing event will be based on the Gran Turismo series and overseen by the International Automobile Federation along with Polyphony Digital . The baseball, cycling, and esailing events will be based on eBaseball Powerful Pro Baseball 2020 , Zwift , and Virtual Regatta , respectively. The organization committee for
7420-524: The government encouraged esports, stating that by participating in esports, players were also "training the body for China". Furthermore, by early 2019, China recognized esports players as an official profession within the Ministry of Human Resources and Social Security 's Occupation Skill Testing Authority recommendations, as well as professional gaming operators, those that distribute and manage esports games. By July 2019, more than 100,000 people had registered themselves as professional gamers under this, with
7526-628: The late 1990s include the Cyberathlete Professional League (CPL), QuakeCon , and the Professional Gamers League . PC games played at the CPL included the Counter-Strike series, Quake series, StarCraft , and Warcraft . The growth of esports in South Korea is thought to have been influenced by the mass building of broadband Internet networks following the 1997 Asian financial crisis . It
7632-409: The late 2010s, leaders in Japan became involved in helping bring esports to the 2020 Summer Olympics and beyond, given the country's reputation as a major video game industry centre. Esports in Japan had not flourished due to the country's anti-gambling laws that also prevent paid professional gaming tournaments, but there were efforts starting in late 2017 to eliminate this issue. At the suggestion of
7738-523: The match. "Evo Moment #37" is frequently described as the most iconic and memorable moment in the history of competitive video gaming. Being at one point the most-watched competitive gaming moment of all time, it has been compared to sports moments such as Babe Ruth's called shot and the Miracle on Ice . In April 2006, the G7 teams federation were formed by seven prominent Counter-Strike teams. The goal of
7844-757: The most popular tournaments are the League of Legends World Championship , Dota 2 's International , the fighting game-specific Evolution Championship Series (EVO) and Intel Extreme Masters . Many other competitions use a series of league play with sponsored teams, such as the Overwatch League . Although the legitimacy of esports as a true sporting competition remains in question, they have been featured alongside traditional sports in some multinational events in Asia. The International Olympic Committee has discussed their inclusion in future Olympic events. In
7950-621: The most-successful squads in all of Germany. In September 2001, Andreas "bds" Thorstensson merged his Geekboys team and news syndicate with that of SK Gaming, with a long-term prospect of emphasizing the success of his own organization. Thorstensson revolutionized electronic sports by having SK act as the first organization to have payable premium services ( "SK Insider" , a virtual marketplace in which subscribers could download demos (replays), mods and add-ons better and earlier than others, talk directly to SK gamers etc.). The organization's international Counter-Strike success came when they signed on
8056-421: The nature of the marketing and promotion that formed the basis of modern esports. In 1984, Konami and Centuri jointly held an international Track & Field arcade game competition that drew more than a million players from across Japan and North America. Play Meter in 1984 called it "the coin-op event of the year" and an "event on a scale never before achieved in the industry". As of 2016 , it holds
8162-459: The organization Fnatic arranged for Rasmus "GuX" Ståhl to rejoin their Counter-Strike team, after a series of failed performances. Ståhl did not technically sign his contract with SK after five months, while still receiving months of payment and was intended to attend Arbalet Dallas with his team, after his plane ticket was purchased. However, it was revealed through Ståhl's message logs that Fnatic had paid him not to use SK's ticket to Dallas Despite
8268-404: The organization was to increase stability in the esports world, particularly in standardizing player transfers and working with leagues and organizations. The founding members were 4Kings , Fnatic , Made in Brazil , Mousesports , NiP , SK-Gaming , and Team 3D . The organization only lasted until 2009 before dissolving. The 2000s was a popular time for televised esports. Television coverage
8374-466: The organization's StarCraft II division. 2010 marked the final year in which SK Gaming would support World of Warcraft , with the removal of its European, American and Asian squads, as well as the unannounced closure of its Sansibar squad. On 3 December, it was announced that the German FIFA duo of Daniel "hero" Schellhase and Dennis "styla" Schellhase would be retiring from eSports, following
8480-448: The original naming of the organization originated from one of the members repeatedly shouting "Schröt!" This was a common occurrence from whenever a double-barreled shotgun would be handled, due to the translation meaning "shrapnel" . Eventually, the team adopted this into their name, thus becoming "Schroet Kommando". Since then, the organization began using their abbreviation more often, until it eventually became SK Gaming . Initially,
8586-467: The platform watched 12 billion minutes of video on the service, with the two most popular Twitch broadcasters being League of Legends and Dota 2 . During one day of The International, Twitch recorded 4.5 million unique views, with each viewer watching for an average of two hours. The modern esports boom has also seen a rise in video games companies embracing the esports potential of their products. After many years of ignoring and at times suppressing
8692-614: The players of the successful Swedish Counter-Strike clan Ninjas in Pyjamas . In 2003, SK Gaming became the first electronic sports organization to contract players, beginning with the SK Sweden Counter-Strike squad. The 2006 season brought no successes to the Counter-Strike team, the most notable of which, the team failed to qualify for the Electronic Sports World Cup , in which Sweden
8798-585: The plot of various films, including 1982's Tron . In the UK, the BBC game show First Class included competitive video game rounds featuring the contemporary arcade games, such as Hyper Sports , 720° and Paperboy . In the United States, the Amusement Players Association held its first U.S. National Video Game Team competition in January 1987, where Vs. Super Mario Bros.
8904-537: The record for the largest organized video game competition of all time, according to Guinness World Records . Televised esports events aired during this period included the American show Starcade which ran from 1982 to 1984 airing a total of 133 episodes, on which contestants would attempt to beat each other's high scores on an arcade game. A video game tournament was included as part of TV show That's Incredible! , and tournaments were also featured as part of
9010-408: The reins of main sponsor from Acer Inc. , which had served as the primary sponsor since 2009. On 12 March, SK Gaming announced the additions of the up and rising StarCraft II Dane Johannes Sabroe "Joe" Witt, as well as a Bloodline Champions squad. On 4 April, five-year Counter-Strike player, Jimmy "allen" Allén, announced his inactivity, due to considerable health ailments, setting the stage for
9116-468: The release of the Sunwell Plateau, the final and most challenging raid encounter of World of Warcraft: The Burning Crusade , the organization sponsored Curse, one of the highest-ranked guilds at the time. SK Gaming's German competitor, Mousesports , had significantly commanded the recognition with maintaining Nihilum, the most-successful guild in the world, achieving a strong majority of world first raid kills. The newly recruited SK.PvE squad, however, had
9222-556: The roster for disagreements and misrepresentation issues. The roster began refocusing with the acquisition of H2k Gaming players Johan "face" Klasson and Frej "kHRYSTAL" Sjöström, which gained its best respective victory two weeks after the change with a gold medal victory against Fnatic . 2009 marked the conclusion of managing director and partial owner Andreas Thorstensson's tenure, as he stepped down from SK Gaming to further pursue his web development career, giving full executive authority to Alexander T. Müller-Rodic, thereby making SK Gaming
9328-419: The school. Colleges such as Columbia College , Robert Morris University , and Indiana Institute of Technology have taken part in this. In 2018, Harrisburg University of Science and Technology began a tuition scholarship program for esports players. In 2014, the largest independent esports league, Electronic Sports League , partnered with the local brand Japan Competitive Gaming to try and grow esports in
9434-476: The sole StarCraft II player Min Chul "MC" Jang and sports player Bruce "Spank" Grannec. In January 2017 it was announced that Visa would be a sponsor of SK Gaming. SK Gaming is incorporated as a German limited liability company ( GmbH ). Its owners are Alexander Müller-Rodic, Andreas Thorstensson and Ralf Reichert. SK Gaming operates largely due to its sponsorships, most-notably by Toshiba , Kingston Technology and Bigben . The company also finances itself by
9540-402: The sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding the specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on
9646-435: The team to GameGune 2012. On 30 July, SK Gaming announced the final closing of the Counter-Strike division. On 15 January 2013, it was determined that SteelSeries has ended their ten-year sponsorship of SK Gaming, in addition to Evil Geniuses . In an annual wrap-up, SK's CEO Alexander T. Müller-Rodic announced the departures of League of Legends players Carlos "ocelote" Rodríguez Santiago, Patrick "Nyph" Funke, as well as
9752-559: The ten major tournaments during that year, including four out of five World Championships . Meanwhile, the FIFA 06 squad had a successful year, as the team managed to win the prestigious Electronic Sports League Pro Series twice, and the German player Daniel "hero" Schellhase won the World Cyber Games championship. In 2008, SK Gaming began to invest in World of Warcraft and shortly before
9858-506: The tournament "proved to be the biggest event ever" in the arcade game industry, and was attended by members from leading Japanese newspapers and leisure industry companies. Sega stressed "the importance of such tournaments to foster better business relationships between the maker-location-customer and create an atmosphere of competition on TV amusement games". In 1977, Gremlin Industries (a year before being acquired by Sega) held
9964-551: The trial replacement, Dennis "dennis" Edman. However, on 23 May, SK Gaming declared that Edman would no longer be playing for the organization and that Allén would participate in the WCG Swedish Qualifier the following weekend. On 29 May, however, a permanent replacement was made with the still-contracted Fnatic player and former SK stand-in, Marcus "Delpan" Larsson. On 23 June, following a disappointing Dreamhack appearance, SK Gaming's League of Legends team underwent
10070-450: The value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on a company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to
10176-564: The ways in which [they] may collaborate to the mutual benefit of all of sport in the years ahead". The IOC has tested the potential for esports through exhibition games. With support from the IOC, Intel sponsored exhibition esports events for StarCraft II and Steep prior to the 2018 Winter Olympics in Pyeongchang , and five South Korean esports players were part of the Olympic Torch relay. A similar exhibition showcase,
10282-483: Was announced that SK Gaming would be closing its Counter-Strike female team, as well as its short-lived Counter-Strike: Source team, in order to retain a more conservative roster for 2011. The first development of 2011 constituted the trimming of the Xbox 360 sports roster and the addition of a competitive Call of Duty: Black Ops team, as well as the addition of newcomers Hun "inuh" Park and Jimmy "jimpo" Wölfinger to
10388-480: Was best established in South Korea, with StarCraft and Warcraft III competitions regularly televised by dedicated 24-hour cable TV game channels Ongamenet and MBCGame . Elsewhere, esports television coverage was sporadic. The German GIGA Television covered esports until its shutdown in 2009. The United Kingdom satellite television channel XLEAGUE.TV broadcast esports competitions from 2007 to 2009. The online esports only channel ESL TV briefly attempted
10494-633: Was held by Sega in 1974, the All Japan TV Game Championships, a nationwide arcade video game tournament in Japan. The tournament was intended by Sega to promote the play and sales of video games in the country. There were local tournaments held in 300 locations across Japan, and then sixteen finalists from across the country competed in the final elimination rounds at Tokyo 's Hotel Pacific. Prizes awarded included television sets ( color and black-and-white ), cassette tape recorders and transistor radios . According to Sega,
10600-462: Was heralded by Taito 's Space Invaders in 1978, which popularized the use of a persistent high score for all players. Several video games in the next several years followed suit, adding other means of tracking high scores such with high score tables that included the players' initials in games like Asteroids in 1979. High score-chasing became a popular activity and a means of competition. The Space Invaders Championship held by Atari in 1980
10706-498: Was popular among competitive arcade players. The 1988 game Netrek was an Internet game for up to 16 players, written almost entirely in cross-platform open-source software . Netrek was the third Internet game , the first Internet game to use metaservers to locate open game servers, and the first to have persistent user information . In 1993 it was credited by Wired Magazine as "the first online sports game". The fighting game Street Fighter II (1991) popularized
10812-457: Was remade, however, on 15 July, with the partnership with the South Korean pro-gamer house Old Generations, for SK Gaming to sponsor Min Chul "MC" Jang and Yoon-Yeol "NaDa" Lee for international events. Due to long-term prospective differences, the Heroes of Newerth once again parted ways with the organization, during SK's attendance at Gamescom . SK Gaming would invest in a different sector of
10918-434: Was removed from a list of sport disciplines because it did not fit the new sport standards. On 7 July 2016, The Ministry of Sport decided to add cybersport into the sport registry and on 13 April 2017, esports become an official sport discipline once again. China was another one of the first countries to recognize esports as a real sport in 2003, despite concerns at the time that video games were addictive. Through this,
11024-688: Was represented by rivals Ninjas in Pyjamas and the developing Fnatic team. Thereafter, the team managed to qualify for the KODE5 finals, where they won two matches and lost to the Brazilians from Made in Brazil during the group stages. They then lost to Wisdom Nerve Victory in the single elimination round, placing fifth to eighth overall. Success did come for the Quake 4 squad however, as the Swedish star player Johan "Toxic" Quick managed to win eight out of
11130-516: Was the earliest large scale video game competition, attracting more than 10,000 participants across the United States, establishing competitive gaming as a mainstream hobby. It was won by Rebecca Heineman . Walter Day , owner of an arcade in Iowa, had taken it upon himself to travel across the United States to record the high scores on various games in 1980, and on his return, founded Twin Galaxies ,
11236-692: Was the first notable multi-sport competition including esports as an official medal-winning event, alongside other traditional sports, and the later editions of the Asian Indoor Games , as well as its successor the Asian Indoor and Martial Arts Games , have always included esports as an official medal event or an exhibition event up to now. Moreover, the Asian Games , which is the Asian top-level multi-sport competition, also included esports as
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