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On Demand (Sky)

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Video on demand ( VOD ) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting schedule, which was popular under traditional broadcast programming , instead involving newer modes of content consumption that have risen as Internet and IPTV technologies have become prominent, and culminated in the arrival of VOD and over-the-top (OTT) media services on televisions and personal computers .

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97-462: On Demand was the brand name of a range of video on demand services from Sky UK designed to compete with rival companies such as Virgin TV or EE TV as well as internet television services such as Amazon Prime Video and Netflix . On Demand, previously called Sky Anytime, has been available in various forms including: a PC version using a peer-to-peer platform over broadband Internet connection,

194-501: A DEC Alpha –based computer for its VOD servers, allowing it to support more than a million users. By 1994 the Oracle scalable VOD system used massively parallel processors to support from 500 to 30,000 users. The SGI system supported 4,000 users. The servers connected to networks of increasing size to eventually support video stream delivery to entire cities. In the UK, from September 1994,

291-497: A Sky Broadband connection, meaning anyone on another internet service provider missed out. Downward said that the reasoning behind this strategy is to enable the "optimum experience" for customers and make it easier to manage technical issues. On 20 March 2012, Sky Anytime+ was made available across all broadband providers. Content requiring a download is managed in the existing Sky+ Planner tool. Users are able to trigger multiple downloads of content at one time, which all funnels into

388-563: A subscription model that requires users to pay a monthly fee for access to a selection of movies, television shows, and original series. In contrast, YouTube , another Internet-based VOD system, uses an advertising-funded model in which users can access most of its video content free of charge but must pay a subscription fee for premium content. Some airlines offer VOD services as in-flight entertainment to passengers through video screens embedded in seats or externally provided portable media players. Downloading and streaming VOD systems provide

485-575: A subscription business model in which subscribers are charged a regular fee to access unlimited programs. Examples of these services include Netflix , Hulu , Amazon Prime Video , Max , Disney+ , Peacock , Paramount+ , Apple TV+ , Disney+ Hotstar , iQIYI , Star+ , Hayu , BET+ , Discovery+ , Crunchyroll , SonyLIV , ZEE5 , and GulliMax . Near video on demand (NVOD) is a pay-per-view consumer video technique used by multi-channel broadcasters using high-bandwidth distribution mechanisms such as satellite and cable television. Multiple copies of

582-531: A 20-year deal to stream movies on demand over Enron's fiber-optic network. The heavily promoted deal failed, with Enron's share prices dropping following the announcement. In 1998, Kingston Communications became the first UK company to launch a fully commercial VOD service and the first to integrate broadcast television and Internet access through a single set-top box using IP delivery over ADSL. By 2001, Kingston Interactive TV had attracted 15,000 subscribers. After several trials, Home Choice followed in 1999 but

679-717: A DVR rented or purchased from the provider, or to a PC or to a portable device for deferred viewing. Streaming media has emerged as an increasingly popular medium of VOD provision over downloading, including BitTorrent . Desktop client applications such as the Apple iTunes online content store and Smart TV apps such as Amazon Prime Video allow temporary rentals and purchases of video entertainment content. Other Internet-based VOD systems provide users with access to bundles of video entertainment content rather than individual movies and shows. The most common of these systems, Netflix , Hulu , Disney+ , Peacock , Max and Paramount+ , use

776-648: A VOD service formed a major part of the Cambridge Digital Interactive Television Trial. This provided video and data to 250 homes and several schools connected to the Cambridge Cable network, later part of NTL, now Virgin Media . The MPEG-1 encoded video was streamed over an ATM network from an ICL media server to set-top boxes designed by Acorn Online Media. The trial commenced at a speed of 2 Mbit/s to

873-446: A broad offering at launch with a large range of content across the range of content that we show," CEO Jeremy Darroch said. "(It will feature) progressive download using the broadband return pathway and the hard disk in a combined way. All of the boxes are VOD-ready, so we'll be able to roll it out to all of the box population." Sky Anytime+ began a staggered roll out from 26 October 2010, The majority of Sky's customers were able to receive

970-498: A copper telephone cable to provide a VOD service of acceptable quality as the required bandwidth of a digital television signal is around 200   Mbps , which is 2,000 times greater than the bandwidth of a speech signal over a copper telephone wire. VOD services were only made possible as a result of two major technological developments: MPEG ( motion-compensated DCT ) video compression and asymmetric digital subscriber line (ADSL) data transmission. Plans such as those of

1067-552: A few months. PVOD made a return during the COVID-19 pandemic and the resulting global closures of cinemas . Certain films that had already been released including The Invisible Man were quickly also released on VOD platforms for a higher rental price than usual, while other films including Trolls World Tour were released simultaneously on PVOD and in drive-in theaters , or in some cases directly to PVOD only. In most cases, these PVOD releases are offered through most of

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1164-547: A full launch the following day. Programming is available in both standard and high definition from Sky1, Sky Arts, Sky Living, Sky Movies, Sky News and Sky Sports. However HD content from premium channels is limited to TiVo subscribers. Sky Anytime content also became available through Virgin Media Player online on 28 October 2011 but not on mobile devices. On 6 September 2012, Sky announced that Sky Anytime and Anytime+ would be merged and rebranded as On Demand , along with

1261-531: A highlight film, actor, or property being carried by that network throughout a certain month; for instance, a month filled with films starring Tom Hanks saw Sky Cinema Greats become Sky Tom Hanks for that period of time. On 22 June 2020, Sky added a content warning to several older films stating that they "have outdated attitudes, language, and cultural depictions which may cause offence today". On 30 June 2020, several of Sky Cinema's standard definition channels were fully discontinued. This move also coincided with

1358-456: A legal peer-to-peer approach based on Kontiki technology to provide very-high-capacity multi-point downloads of the video content. Instead of the video content all being downloaded from Sky's servers, the content comes from multiple users of the system who have already downloaded the content. Other UK television broadcasters implemented their own versions of the same technology, such as Channel 4 's 4oD (4 on Demand, now known as All 4 ) which

1455-410: A multi-year film output deal between Sky and The Walt Disney Company . This marks the first time that Disney has been involved in a co-branded linear film channel anywhere in the world, included new Disney films are available on Sky Movies Disney around six months after they have ended their cinema run. To facilitate the channel, Sky Movies Classics has ceased broadcasting, when Sky Movies Modern Greats

1552-738: A piece of content once purchased via the Internet; and download to rent (DTR), by which customers can access the content for a limited time upon renting. Examples of TVOD services include the Apple iTunes Store and the Google Play Store, as well as VOD rental services offered through multichannel television (i.e., cable or satellite) providers. Premium video on demand (PVOD) is a version of TVOD which allows customers to access video-on-demand content several weeks or months earlier than their customary TVOD or home video availability – often feature films made available alongside, or in place of,

1649-415: A programme are broadcast at short time intervals (typically staggered on a schedule of every 10–20 minutes) on linear channels providing convenience for viewers, who can watch the programme without needing to tune in at the only scheduled point in time. A viewer may only have to wait a few minutes before the next time a movie will be programmed. This form is bandwidth-intensive, reduces the number of channels

1746-638: A provider can offer, and is generally provided by large operators with a great deal of redundant capacity. This concept has been reduced in popularity as video on demand is implemented, along with providers often wanting to provide the maximum throughput for their broadband services possible. Only the satellite services DirecTV and Dish Network continue to provide NVOD services, as they do not offer broadband and much of their rural customer base only has access to slower dial-up and non- 5G wireless and satellite internet options which cannot stream films or have onerous data caps (and where possible, AT&T

1843-414: A set-top box with a one-terabyte hard drive that could be used for video-on-demand services previously offered through cable television and broadband. A movie, for example, could be sent out once using a broadcast signal rather than numerous times over cable or fiber-optic lines, and this would not involve the expense of adding many miles of lines. Sezmi planned to lease part of the broadcast spectrum to offer

1940-433: A subscription service that National Association of Broadcasters President Gordon H. Smith said would provide a superior picture to that of cable or satellite at a lower cost. Developing VOD requires extensive negotiations to identify a financial model that would serve both content creators and cable providers while providing desirable content for viewers at an acceptable price point. Key factors identified for determining

2037-865: A subscription to the Disney+ streaming service, but they then retain access as long as they maintain their subscription (for Mulan , this was effectively a 90-day rental, as the film became available to all Disney+ subscribers at no extra charge in December). It has been reported that the pandemic had contributed to a transformation in movie distribution in favor of PVOD over traditional movie houses, as studios were able to realize 80% of revenue through PVOD versus 50% of traditional theater box office receipts. Theater owners including AMC and Cinemark, as well as suppliers including IMAX and National CineMedia, all experienced significant drops in revenues during shutdowns related to COVID-19. Subscription VOD ( SVOD ) services use

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2134-475: A system of digital video recorders to simulate the video-on-demand experience. Most of Edge Spectrum's channels, where they are on air, carry televangelism . Push video on demand is so-named because the provider "pushes" the content out to the viewer's set-top box without the viewer having requested the content. This technique is used by several broadcasters on systems that lack the connectivity and bandwidth to provide true "streaming" video on demand. Push VOD

2231-470: A traditional set-top box or through remote devices such as computers, tablets, and smartphones. VOD users may also permanently download content to a device such as a computer, digital video recorder (DVR) or, a portable media player for continued viewing. The majority of cable and telephone company –based television providers offer VOD streaming, whereby a user selects a video programme that begins to play immediately (i.e., streaming), or downloading to

2328-411: A traditional release in movie theaters – but at a much higher price point. A version of the model was tested in 2011 by American satellite TV provider DirecTV under the brand name "Home Premiere", which allowed viewers to rent select films from major studios for US$ 30 per rental as soon as 60 days after they debuted in cinemas, compared to 120 days for the regular TVOD window; this version only lasted

2425-495: A twelfth channel, Sky Cinema Animation, replaces Sky Cinema Premiere +1 on Sky and Virgin Media , and launched exclusively in high-definition on both platforms. Sky Cinema Premiere +1 continued to air on Virgin Media Ireland until its removal on 13 August 2020. The timeshift resumed broadcasting on 6 January 2021, replacing Sky Cinema Disney, which was shut down on 30 December 2020 (with the content moving into Disney+ ) and

2522-493: A user to view content. This technology also provides an advantage for technology companies for data analysis of viewed content from consumers. By analyzing data of what is viewed most by consumers, companies can purchase more content that is aimed for an audience, and then in-turn market products that are based on what viewer profiles are of a group of consumers who viewer a specific amount of content. This data analysis will often provide researchers valuable data that includes: what

2619-568: A version for users of 3G mobile telephones, a push video on demand service for subscribers equipped with a Sky+ HD set-top box or the PVR3 version of the Sky+ set top box and a pull video-on-demand service. Sky no longer use the "On Demand" brand for their current Sky TV on demand services on Sky Q , Sky Go , Sky+ HD , Sky Glass and Sky Stream. On 27 March 2007, Sky launched its Sky Anytime service for owners of Sky HD set top boxes. The service

2716-456: Is a Push video on demand (push VoD ) system similar to Top Up TV 's TV Favourites, where the Sky+ PVR automatically records programmes transmitted over-night. The service uses 140 GB of previously reserved disk space on Sky+ HD boxes hard-disk space whilst on standard Sky+ boxes it uses 80 GB of the hard-disk space. The service is intended to provide a catch-up of a selection of

2813-547: Is a British subscription film service owned by Sky Group (a division of Comcast ). In the United Kingdom, Sky Cinema channels currently broadcast on the Sky satellite and Virgin Media cable platforms, and in addition Sky Cinema on demand content are available through these as well as via Now , EE TV and TalkTalk TV . In 2016, Sky rebranded its television film channel operations under one single branding on 8 July,

2910-694: Is a cable VOD service that also offers pay-per-view. Once the programs have been downloaded onto a user's PVR, he or she can watch, play, pause, and seek at their convenience. VOD is also common in expensive hotels. According to the European Audiovisual Observatory , 142 paying VOD services were operational in Europe at the end of 2006. The number increased to 650 by 2009. At the 2010 Consumer Electronics Show in Las Vegas, Nevada , Sezmi CEO Buno Pati and president Phil Wiser showed

3007-603: Is a device that is Internet capable. Cable media companies have combined VOD with live streaming services. The early-2020s launches of apps from cable companies (e.g., NBC 's Peacock , CBS 's Paramount+ ) are attempts to compete with Subscription Video on Demand (SVOD) services because they lack live news and sports content. Streaming video servers can serve a wide community via a WAN , but responsiveness may be reduced. Download VOD services are practical in homes equipped with cable modems or DSL connections. Servers for traditional cable and telco VOD services are usually placed at

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3104-435: Is also used by broadcasters that want to optimize their video streaming infrastructures by pre-loading the most popular contents to the consumers' set-top device. If the consumer requests one of these films, it is already loaded on her or his DVR. A push VOD system uses a personal video recorder (PVR) to store a selection of content, often transmitted in spare capacity overnight or all day long at low bandwidth. Users can watch

3201-583: Is now prioritizing their streaming service AT&T TV , which utilizes a fully immediate VOD experience, over DirecTV ). Before the rise of VOD, the cable pay-per-view provider In Demand provided up to 40 channels in 2002, with several films receiving four channels on a staggered schedule to provide the NVOD experience for viewers. As of 2018, most cable pay-per-view channels now number mainly 3–5, and are used mainly for live ring sports events (boxing and professional wrestling), comedy specials, and concerts, though

3298-454: Is supported by progressive download, meaning it downloads in the background while the user is watching. Standard definition movies are typically around 1.3GBs, which takes about one minute to start playing on 2 Mbit/s+ connections, but around 40mins on sub-1 Mbit/s lines. Downloads can also be paused if the user wants to free up their broadband line for another task. However, Anytime+ was initially only made available to Sky customers with

3395-714: The Digital Cinema Initiative , in 2002. The BBC, ITV and Channel 4 planned to launch a joint platform provisionally called Kangaroo in 2008. This was abandoned in 2009 following complaints, which were investigated by the Competition Commission . In that same year, the assets of the now-defunct Kangaroo project were acquired by Arqiva , who used the technology to launch the SeeSaw service in February 2010. A year later, however, SeeSaw

3492-635: The Disney Channel , ESPN , HBO , National Geographic and UKTV . A "key focus" for the service is movies, with around 500 made available at the launch of Sky Anytime+. On Demand is offered without charge to all Sky customers with Sky+ HD boxes, although access to premium content such as sport and movies will depend on the subscriber's package. All Anytime+ content was initially only available in standard definition, with high definition VOD content via Sky Anytime. However, Sky's head of TV services Kathryn Downward said that Anytime+ could offer HD content in

3589-510: The Laservision media format and featured a jukebox -like media handling system involving players served by disc carousels, with twelve such handler units capable of serving up to 6,000 customers. Other early VOD systems used tapes as the real-time source of video streams. GTE started as a trial in 1990, with AT&T providing all components. By 1992, VOD servers were supplying previously encoded digital video from disks and DRAM . In

3686-496: The Roku Channel, Samsung TV Plus , Amazon Freevee , Popcornflix , Crackle , Tubi , Movies Anywhere , Vudu , Dailymotion , and YouTube . Walmart is adding ASVOD original programming to Vudu, and YouTube Originals will be ASVOD by 2020. Data analysis When technology companies, include SVOD apps on their devices, like phones, tablets, televisions, game systems, computers, this can remove an attitude obstruction for

3783-413: The "On Demand" brand name for their on demand services. Instead (as of 2019) the on demand content on Sky Q boxes are categorised on the home screen as: Catch Up TV, Sky Cinema, Sky Box Sets, Home, Sports, Kids and Music. On Demand offers around 1,000 hours of content from Sky 1 , Sky Atlantic , Sky Arts , Sky Living , Sky Movies and Sky Sports , along with material from other broadcasters, such as

3880-587: The 'play' icon will require time to download before running entirely without buffering. A Wi-Fi adapter has also been made available, manufactured by Netgear , rebadged by Sky as the "Sky Wireless Connector". Unlike EE TV , On Demand's download content will contribute towards the user's broadband data limit. Downward said, "To us any internet usage is still internet usage – however it's being delivered, if we did [differentiate between Anytime+ data and normal internet use] it could be confusing between what isn't and what is." Customers who sign up for on Demand and are on

3977-626: The Integrated Network System, a national high-capacity fibre-optic network supporting a range of broadband services in Japan, noted in a more general 1986 publication, were interpreted as conducive to eventual VOD deployment. However, early VOD trials employed existing cable television infrastructure, notably British Telecom's video library trial, operated through the Westminster Cable Company. This trial used

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4074-489: The Planner. The system handles one download at a time, with users able to shuffle their download list to prioritise different content. If users are watching Sky television, then the system also pops up a reminder to indicate when selected content is available to watch. Among notable new features on the user interface is a 'play' icon, which indicates that content is available to play immediately. However, any content not carrying

4171-587: The Sky Broadband Everyday Lite package are warned about how much content (180 minutes) they can consume before they hit their cap and anyone with Anytime+ that does exceed the cap is reminded that the service is contributing to their data usage. The download service was not available in Ireland upon launch but the service was made available on 11 October 2012. Sky Go (formerly known as 'Sky Player', 'Sky Anytime on PC' and 'Sky By Broadband')

4268-549: The Sky Cinema brand adopting the 2020 Sky channel branding previously adopted by the entertainment channels following the launch of Sky Comedy . On 30 March 2022, the SD feeds of Sky Cinema Comedy, Sky Cinema Thriller and Sky Cinema Drama were similarly withdrawn. On 29 May 2024, the SD feeds of Sky Cinema Premiere, Sky Cinema Greats, Sky Cinema Family and Sky Cinema Action were removed from Sky. On 23 July 2020, Sky Cinema launched

4365-607: The Sky MovieMax channels became Sky Movies Max and the Sky Cinema channels became Sky Movies Cinema. Eventually in June 2003, Sky listened to demands for more widescreen films, the service was closed and the majority of films on the remaining channels were actually shown in widescreen. On 1 November 2003, the Sky Movies Premier and Sky Movies Max channels were all brought under one banner as simply Sky Movies 1 to 9. At

4462-675: The US, the 1982 anti-trust break-up of AT&T resulted in several smaller telephone companies nicknamed Baby Bells . Following this, the Cable Communications Policy Act of 1984 prohibited telephone companies from providing video services within their operating regions. In 1993, the National Communication and Information Infrastructure (NII) was proposed and passed by the US House and Senate, opening

4559-574: The Virgin Media platform on 2 August 2010. Sky Movies Classics HD launched on 9 August 2010 was exclusively on Sky, and the channel was also added to Virgin Media on 4 October 2011. Smallworld Cable added the Sky Movies HD channels to their line-up in the first quarter of 2012, followed by Virgin Media Ireland on 16 August 2012. On 28 March 2013, Sky Movies Disney was launched that effectively replaces Disney Cinemagic , as part of

4656-467: The addition of a Catch-up TV section. This occurred on 26 September 2012, with Sky Anytime becoming a Showcase section and Sky Anytime+ being split into Library , Movies and Sky Store , all on the Sky Guide of the satellite receivers. On 11 October 2012, the download component of the on Demand service was activated in Ireland, where Anytime+ had previously been unavailable. Sky no longer uses

4753-400: The cable head-end, serving a particular market, and cable hubs in larger markets. In the telco world, they are placed in either the central office or a newly created location called a Video Head-End Office (VHO). VOD services first appeared in the early 1990s. Until then, it was not thought possible that a television programme could be squeezed into the limited telecommunication bandwidth of

4850-662: The channel from Sky HD subscribers. Sky also announced that in October 2008, they would launch six new high-definition simulcast channels called Sky Movies Action/Thriller HD, Sky Movies Sci-Fi/Horror HD, Sky Movies Drama HD, Sky Movies Modern Greats HD, Sky Movies Family HD and Sky Movies Comedy HD. This means that almost all Sky Movies channels are broadcast in both standard- and high-definition except for Sky Movies Premiere +1, Sky Movies Classics and Sky Movies Indie which remained standard-definition only until Sky Movies Indie HD launched on 26 October 2009. Sky Movies were rebranded as

4947-810: The channels in the United Kingdom and Ireland were rebranded from Sky Movies to Sky Cinema; on 22 September in Germany and Austria, the Sky Cinema brand (originally used for the flagship network) was extended to the German channels in the group formerly known as Sky Film ; the Italian Sky Cinema channels followed suit on 5 November by adopting the brand packages introduced in the United Kingdom and Ireland earlier Sky Cinema includes movie premieres from Universal Pictures , Sony Pictures , Paramount Pictures and Warner Bros. Pictures alongside sky originals films. Launched at 6 pm on 5 February 1989, Sky Movies

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5044-467: The channels were known as Sky Movies SD1 and SD2. These channels were renamed Sky Movies Screen 1 and Screen 2 in February 2008, and the HDTV channels were renamed Sky Movies Screen 1 HD and Screen 2 HD accordingly. On 20 March 2008, an additional high-definition film channel called Sky Movies Premiere HD, which is a simulcast version of the current Sky Movies Premiere channel, was added after many requests for

5141-551: The content to other streaming services and, temporarily, make extra income like that too. In a reflection made by 2013 Netflix Chief Content Officer, Ted Sarandos , he was quoted saying, "When we launch in a territory the BitTorrent traffic drops as the Netflix traffic grows." This can be valuably interpreted as in that online piracy numbers drop the more that SVOD companies grow, which in turn means more revenue going back to

5238-447: The downloaded content at the time they desire, immediately and without any buffering issues. Push VOD depends on the viewer recording content so choices can be limited. Advertising video on demand (AVOD) uses an advertising-based revenue model. This allows companies that advertise on broadcast and cable channels to reach people who watch shows using VOD. This model also allows people to watch content without paying subscription fees. Hulu

5335-487: The early 1990s, Sky Movies carried several non-film premium content known as "special events" including World Wrestling Federation 's annual events such as WrestleMania , Royal Rumble , SummerSlam and Survivor Series , various music concerts and live boxing competitions such as the first event was Mike Tyson vs. Buster Douglas on 11 February 1990. This was because at this time all of Sky's other channels including Sky Sports , were shown free-to-air and during this period,

5432-484: The early hours of the next morning. In addition of these slots for 6.00 pm, 8.00 pm and 10.00 pm, Sky Movies had several different film genres were used every evening such as: At the same time, The Movie Channel started to begin its evening films at the later slots of 6.15 pm, 8.15 pm and 10.15 pm, also include showing classic and children's films (at around 4.00 pm) during the daytime hours between early morning and late afternoons were used. For three consecutive years in

5529-507: The economic viability of the VOD model include VOD movie buy-rates and setting Hollywood and cable operator revenue splits. Cable providers offered VOD as part of digital subscription packages, which by 2005 primarily allowed cable subscribers to only access an on-demand version of the content that was already provided in the linear traditional broadcasting distribution. These on-demand packages sometimes include extras and bonus footage in addition to

5626-475: The first Sky channel to scramble its signal, using a encryption system called VideoCrypt . Anyone attempting to view it without a decoder and smart card could only see a scrambled picture. On 2 November 1990, Sky Television merged with rival British Satellite Broadcasting , acquiring The Movie Channel . With the launch of the second SES Astra satellite ( 1B ) was added to the Sky package on 15 April 1991 and

5723-622: The first film shown was 1989's Indiana Jones and the Last Crusade . From the relaunch of the channel under BSkyB , this ident was made by Pacific Data Images and heavily based on NBC 's movie opening used from 1987 to 1993. Similarly, Sky Movies was made available to viewers on BSB's old satellite on 8 April earlier that year replaces its music channel, The Power Station . Also in the same year (6 May), Sky Movies and The Movie Channel started broadcasting for 24 hours per day – which previously they had been on air from early afternoon until

5820-812: The future and 3D on-demand was "definitely something we are considering" and HD content was later made available. So far, more HD content has been added from both Sky and the BBC. On 1 September 2011, a further 10 channels were added to the service. ITV Player became accessible through the main Sky Anytime+ menu as well as a dedicated ITV Player section on 31 January 2012, featuring archive content. The catch-up TV section of on Demand launched on 26 September 2012, featuring ITV Player, Demand 5 , Sky TV (Sky1, Sky Arts, Sky Atlantic and Sky Living), Sky Sports and Sky Movies. BBC iPlayer arrived on 30 October 2012, while 4oD launched on 18 March 2013. Download content in on Demand

5917-476: The growing amount of marketing that is need to gain the attention of an audience, pinning down an exact budget for a film production can be difficult. Video on demand can have three release strategies that include: day-and-date (instantaneous release in theaters and on VOD), day-before-date (VOD before theatrical viewing), and VOD only. Production studios can make revenue on these types of releases until sales start to slow. After that, film companies can then license

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6014-562: The home, subsequently increased to 25 Mbit/s. The content was provided by the BBC and Anglia Television . Although a technical success, difficulty in sourcing content was a major issue and the project closed in 1996. In 1997, Enron Corporation had entered the broadband market, constructing and purchasing thousands of miles of fiber-optic cables throughout the United States. In 2001, Enron and Blockbuster Inc. attempted to create

6111-504: The large downstream bandwidth present on their cable systems to deliver movies and television shows to end-users. These viewers can typically pause, fast-forward, and rewind VOD movies due to the low latency and random-access nature of cable technology. The large distribution of a single signal makes streaming VOD impractical for most satellite television systems. Both EchoStar / Dish Network and DirecTV offer VOD programming to PVR -owning subscribers of their satellite TV service. In Demand

6208-562: The last week's programming. The service was launched on PVR3 Sky+ boxes manufactured by Pace and Amstrad on 24 April 2007. The update for Thomson boxes was delayed because of technical difficulties, it was finally launched for Thomson boxes on 29 May 2007. On 30 July 2009, Sky confirmed the launch of a 'pull' video-on-demand service for 2010, adding to the Sky Anytime 'push' VOD service. On 29 April 2010, Sky revealed that it will name its video-on-demand service Sky Anytime+. "It will be

6305-711: The latter two sources are declining due to streaming services offering much more lucrative performance contracts to performers, and several ring sports organisations (mainly UFC and WWE ) now prefer direct marketing of their product via streaming services such as ESPN+ , the WWE Network , and the apps of Fox Sports over pay-TV providers which require a portion of the profits they otherwise retain directly. In Australia, pay-TV broadcaster Foxtel offers NVOD for new-release movies over their satellite service. Edge Spectrum, an American holder of low-power broadcasting licenses, has an eventual business plan to use its network and

6402-531: The launch of Sky HD , the two channels were also available in a high-definition format. Sky Movies was overhauled on 4 April 2007, when the different channels became dedicated to different genres, but three of the HD channels have launched already before the other: Sky later made Sky Movies HD1 and HD2 available to subscribers without HDTV equipment through two channels simulcasting the same content in SDTV format,

6499-736: The most common in the form of over-the-air television, VOD systems initially required each user to have an Internet connection with considerable bandwidth to access each system's content. In 2000, the Fraunhofer Institute IIS developed the JPEG2000 codec, which enabled the distribution of movies via Digital Cinema Packages. This technology has since expanded its services from feature-film productions to include broadcast television programmes and has led to lower bandwidth requirements for VOD applications. Disney , Paramount , Sony , Universal and Warner Bros. subsequently launched

6596-826: The network, and 3DO as the set-top box with video streams and other information to be deployed to 2,500 homes. In 1994–95, US West filed for a patent concerning the provision of VOD in several cities: 330,000 subscribers in Denver, 290,000 in Minneapolis, and 140,000 in Portland. In early 1994, British Telecommunications (BT) introduced a trial VOD service in the United Kingdom. It used the DCT-based MPEG-1 and MPEG-2 video compression standards, along with ADSL technology. Many VOD trials were held with various combinations of server, network, and set-top box. Of these

6693-589: The part of the various Sky channels on 1 January 2010. On 26 March 2010, some Sky Movies channels were renamed, the new Sky Movies Showcase that replaces Sky Movies Screen 1 were devoted to box sets, collections and seasons. Sky Movies also reshuffled its bouquet of ten channels to achieve greater "clarity" for subscribers. The changes included Sky Movies Action & Thriller becoming Sky Movies Action & Adventure, Sky Movies Drama becoming Sky Movies Drama & Romance and Sky Movies Screen 2 becoming Sky Movies Crime & Thriller. The Sky Movies HD channels launched on

6790-519: The primary players in the US were the telephone companies using DEC, Microsoft, Oracle, IBM, Hewlett-Packard, USA Video, nCube, SGI, and other servers. The DEC server system was the most-used in these trials. The DEC VOD server architecture used interactive gateways to set up video streams and other information for delivery from any of a large number of VAX servers, enabling it in 1993 to support more than 100,000 streams with full videocassette recorder (VCR)-like functionality. In 1994, it upgraded to

6887-545: The production companies. Behavior detrimental to SVOD revenue Online piracy is detrimental to production companies that produce digital content. In a study that offered BitTorrent users a free SVOD subscription, the results of the research provided readers with information that show download and upload speeds in those homes decreased with a free subscription, but it could not prove decreased use in BitTorrent software. Sky Cinema (UK and Ireland) Sky Cinema

6984-494: The rebranded network would premiere "a new film each day", and that it would expand the service's on-demand library. Sky also announced plans to launch a 4K ultra-high-definition feed later in the year. 4K films became available on 13 August 2016 for Sky Q customers in a 2TB box with Sky Cinema and multi-screen packs, as well as 70 were available by the end of 2016. During this time, the Sky Cinema networks would have their electronic program guide positions rebranded to tie into

7081-507: The regular content. Peer-to-peer (P2P) file-sharing software allows the distribution of content without the linear costs associated with centralised streaming media . This innovation proved it is technically possible to offer the consumer potentially every film ever made, and the popularity and ease of use of such services may have motivated the rise of centralised video-on-demand services. Some services such as Spotify use peer-to-peer distribution to better scale their platforms. Netflix

7178-489: The same platforms as traditional TVOD, but at a higher price point, typically about US$ 20 for a 48-hour rental; this offering has again been branded as "Home Premiere" by some studios and platforms. Disney used the September 2020 release of the live-action remake of Mulan to launch a related model called Premier Access ; this requires customers to pay a premium fee (approximately US$ 26–30 depending on country) on top of

7275-448: The same time, Sky Movies Cinema 1 and 2 became Sky Cinema 1 and 2. Sky Movies along with numerous other channels became available to watch via Sky Mobile TV in 2005, in partnership with Vodafone . From 30 January 2006, Sky Movies 9 and the new Sky Movies 10 started broadcasting from 5.00pm to 3.00am. They were PIN -protected, meaning that for the first time when films with a 15 certificate were able to be shown as early as 5.00pm. With

7372-518: The service by the end of 2010. In the phased rollout, all remaining receivers were enabled in the first part of 2011. A background over-the-air update in 2010 upgraded all existing Sky+ HD boxes with the software needed to run Anytime+. In July 2011, Sky Anytime was added to Virgin Media with content from Sky Living, following on from Sky's purchase of Virgin Media Television . Additional content began rolling out on 11 October 2011 ahead of

7469-572: The service instead opting for Front Row . Following the major rebrand once again on 10 September 1998, as Sky Movies Screen 1 became Sky MovieMax, Sky Movies Screen 2 became Sky Premier and Sky Movies Gold was renamed Sky Cinema. The launch of Sky Digital from the new Astra 28.2°E satellite position on 1 October 1998 was accompanied by a major expansion of channels. Sky Premier and Sky MovieMax both added three multiplex channels each (Sky Premier 2 to 4 and Sky MovieMax 2 to 4), Sky Cinema launched Sky Cinema 2, and additionally, Sky Premier Widescreen – at

7566-414: The service was often referred to as Sky Movies Plus (up until 31 August 1993 shortly before the launch of the new Multichannels package ). When Sky Sports became a pay channel on 1 September 1992, Sky Movies stopped showing non-movie related programming. On 1 October 1992, The Comedy Channel was replaced by Sky Movies Gold, a service dedicated to "classic movies" from 4.00pm to midnight every day and it

7663-545: The time was the only channel devoted to showing widescreen films were all launched exclusively on digital satellite. Also on the same year (15 November), Sky MovieMax and Sky Premier launched on ITV Digital terrestrial platform. On 1 October 1999, Sky MovieMax 5 was launched. From 1 July 2002, as the Sky Movies channels saw yet another rebranding exercise, the Sky Premier channels were renamed Sky Movies Premier,

7760-442: The user with features of portable media players and DVD players. Some VOD systems store and stream programs from hard disk drives and use a memory buffer to allow the user to fast-forward and rewind videos. It is possible to put video servers on local area networks ; these can provide rapid responses to users. Cable companies have rolled out their own versions of VOD services through apps, allowing television access wherever there

7857-460: The way for the seven Baby Bells— Ameritech , Bell Atlantic , BellSouth , NYNEX , Pacific Telesis , Southwestern Bell , and US West —to implement VOD systems. These companies and others began holding trials to set up systems for supplying video on demand over telephone and cable lines. In November 1992, Bell Atlantic announced a VOD trial. IBM was developing a video server code-named Tiger Shark. Concurrently, Digital Equipment Corporation (DEC)

7954-399: Was BSkyB's director of channels and services at the time) advocated Sky setting up a film funding and production unit (similar to BBC Film and Film4 Productions ). The result was Sky Pictures, which existed in order to investing both low-budget and mainstream British films. However, following a lack of success and her decision to leave Sky and set up her own production company called Shine ,

8051-487: Was a major AVOD company before ending its free service in August 2016, transferring it to Yahoo! View using the existing Hulu infrastructure. Crackle has introduced a series of advertisements for the same company that ties into the content that is being watched. Ad-Supported Video on Demand (ASVOD) refers to video services that provide free content supported by advertisements. Popular services include Pluto TV , Xumo ,

8148-444: Was a programme shown on Sky Anytime, presented by Jason Barlow , which advertises the shows coming up on the following week. It was updated each week on a Sunday. Sky HD viewers received a slightly different programme, The Big New HD Preview Show , which showcased upcoming high definition content on both Sky Anytime on TV and the linear HD channels. Video on demand Television VOD systems can stream content, either through

8245-676: Was added as a three-channel package, with the first film shown at 6.00pm on the new network was 1979's Rocky II . On 31 December of that year, Sky Movies and The Movie Channel stopped broadcasting via Thor satellite . From 1 February 1993, BSkyB introduced a new system of ratings for Sky Movies, The Movie Channel and Sky Movies Gold were used at various times replacing the British Board of Film Classification certificates which lasted over four years, and remained on air until 31 October 1997: On 1 October 1995, Sky Movies Gold starts sharing its transponder space with The Disney Channel (which

8342-441: Was delayed for over six years) resulting in the service's broadcasting hours changed from 10.00 pm to 6.00 am. The two main channels were rebranded under a common brand on 1 November 1997, Sky Movies became Sky Movies Screen 1 and The Movie Channel became Sky Movies Screen 2, as well as Sky Box Office launches a four-channel near on-demand service on 1 December of that year, also carried by Cable & Wireless chooses not to use

8439-608: Was developing a scalable video server configured from small-to-large for a range of video streams. Bell Atlantic selected IBM and in April 1993 the system became the first VOD over ADSL to be deployed outside the lab, serving 50 video streams. In June 1993, US West filed for a patent to register a proprietary system consisting of the Digital Equipment Corporation Interactive Information Server, Scientific Atlanta providing

8536-435: Was inaugurated by the summer of 2022. Sky Cinema has a dedicated production team that produces over 100 hours of original film-related programming each year – including Sky Cinema News and The Top Ten Show . In addition, Sky's close relationships with the film studios means it regularly gets exclusive access for on-set to talenting one-off 'making-ofs' and various talent-based programming. In 1998 Elisabeth Murdoch (who

8633-493: Was launched in January 2006. The service allows customers to download video onto their PC through a broadband internet connection. As of November 2008 the software also allows the live streaming of selected Sky TV channels. The VoD content comprises sport highlights, news, feature-length movies and TV programmes. On 6 July 2011, Sky Player and Sky Mobile TV services were merged and rebranded as Sky Go. The Big New Preview Show

8730-420: Was launched on 16 November 2006 and the BBC's iPlayer , which was launched on 25 December 2007. Another example of online video publishers using legal peer-to-peer technology is based on Giraffic technology, which was launched in early 2011, with large online VOD publishers such as US-based VEOH and UK-based Craze's Online Movies Box movie rental service. Unlike broadcast television, which traditionally has been

8827-601: Was originally a single service as part of Sky's original four-channel package – alongside Sky News , Eurosport and Sky Channel (which later became Sky One ) – on the Astra 1A satellite system, . The first film shown on the channel was Project X . Before launch, Sky signed first-run deals with 20th Century Studios , Paramount Pictures , Warner Bros. , Columbia Pictures , Orion Pictures and Buena Vista Distribution Company, Inc. (which included Touchstone Pictures and Disney ). One year after it began broadcasts, it became

8924-513: Was rebranded as Sky Movies Greats and Sky Movies Indie became Sky Movies Select, whether the content of the three former brands was merged into Select and Greats. On 15 June 2016, Sky announced that Sky Movies would rebrand as Sky Cinema on 8 July within this change aligns the channel's naming with those of Sky's film services in other European countries, in consort with Sky plc's takeover of Sky Deutschland and Sky Italia . To compete with subscription video-on-demand services, Sky announced that

9021-442: Was reported to be considering switching to a P2P model to cope with net neutrality problems from downstream providers. Transactional video on demand (TVOD) is a distribution method by which customers pay for each piece of video-on-demand content. For example, a customer would pay a fee for each movie or TV show that they watch. TVOD has two sub-categories: electronic sell-through (EST), by which customers can permanently access

9118-537: Was restricted to London. After attracting 40,000 customers, they were bought by Tiscali in 2006 which was, in turn, bought by Talk Talk in 2009. Cable TV providers Telewest and NTL (now Virgin Media) launched their VOD services in the United Kingdom in 2005, competing with the leading traditional pay-TV distributor BSkyB , which responded by launching Sky by broadband , later renamed Sky Anytime on PC . The service went live on 2 January 2006. Sky Anytime on PC uses

9215-449: Was shut down due to a lack of funding. VOD services are now available in all parts of the United States, which has the highest global take-up rate of VOD. In 2010, 80% of American Internet users had watched video online, and 42% of mobile users who downloaded video preferred apps to a normal browser. Streaming VOD systems are available on desktop and mobile platforms from cable providers (in tandem with cable modem technology). They use

9312-401: Was temporarily replaced by Sky Cinema Five Star Movies from the next day (31 December) until Premiere +1's return on 6 January 2021. On 30 April 2024, Sky Cinema Premiere +1 closed again, with Movies 24 moving to its old Sky EPG slot of 312. Sky Cinema subscribers are able to access Paramount+ United Kingdom , Ireland , Italy , Germany , Switzerland and Austria without charge, which

9409-448: Was watched, when it was watched, what they watched after watching, and even how many people watched the same video at the same time in a day, month, and even year. Economics of SVOD Attendance in movie theaters had declined during the 2020 COVID-19 pandemic. Worldwide in 2019, theatrical entertainment reach 11.4 billion dollars, but in 2020, it was only 2.2 billion. Due recovery efforts to increase those attendance numbers, along with

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