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105-775: The name was used by MLJ/Archie for four characters. DC Comics ' Impact line, which licensed the Archie properties, also used the name for several characters. In 2010, DC announced plans to integrate the Shield and other MLJ characters into the DC Universe , but the rights to the characters reverted to Archie Comics in 2011. A fourth Shield was introduced in October 2015. The Shield debuted in MLJ's Pep Comics #1 ( cover-dated Jan. 1940). Writer Harry Shorten and artist Irv Novick created

210-471: A mythical realm. Since the 1940s, when Superman, Batman, and many of the company's other heroes began appearing in stories together, DC's characters have inhabited a shared continuity that was later dubbed the " DC Universe " by fans. With the story " Flash of Two Worlds ", in Flash No.   123 (September 1961), editor Schwartz (with writer Gardner Fox and artists Infantino and Joe Giella ) presented

315-434: A March 1937 cover date. The themed anthology that revolved originally around fictional detective stories became in modern times the longest-running ongoing comic series. A notable debut in the first issue was Slam Bradley , created in a collaboration between Wheeler-Nicholson, Siegel and Shuster. In 1937, in debt to printing-plant owner and magazine distributor Harry Donenfeld —who also published pulp magazines and operated as

420-449: A Saturday morning live action TV adaptation and gained a prominent position in the mainstream continuity of the DC Universe . As the popularity of superheroes faded in the late 1940s, DC Comics focused on such genres as science fiction, Westerns , humor , and romance . The company also published crime and horror titles, although relatively tame contributions that avoided the mid-1950s backlash against such comic genres. A handful of

525-476: A conceptual mechanism for slotting the 1930s and 1940s Golden Age heroes into this continuity using the explanation that they inhabited an other-dimensional "Earth 2", whilst the modern heroes exist on "Earth 1", consequently laying the foundations of what was later called the DC Multiverse . DC's introduction of the reimagined superheroes did not go unnoticed by their competitors. In 1961, with DC's JLA as

630-488: A copy of Superman. This extended to DC suing Fawcett Comics over Captain Marvel , who was at the time the top-selling comic character (see National Comics Publications, Inc. v. Fawcett Publications, Inc. ). Faced with declining sales and the prospect of bankruptcy if it lost the lawsuit, Fawcett capitulated in 1953 and ceased publishing comics. Years later, Fawcett sold the rights for Captain Marvel to DC Comics, and in 1972

735-411: A double life as the Shield (hence the title of his comic). In 1999, Archie formally assigned all rights to Lancelot Strong to Joe Simon. When Archie revamped their superheroes under their "Radio Comics/ Mighty Comics " line, a third Shield was introduced as Bill Higgins and Joe Higgins Jr., sons of the original Shield. Bill first appeared in the new Fly-Man #31, and becomes one of the main founders of

840-568: A drug-fueled storyline in writer Dennis O'Neil and artist Neal Adams ' Green Lantern , beginning with the story " Snowbirds Don't Fly " in the retitled Green Lantern / Green Arrow No.   85 (September 1971), which depicted Speedy , the teen sidekick of superhero archer Green Arrow , as having become a heroin addict. Jenette Kahn , a former children's magazine publisher, replaced Infantino as editorial director in January 1976. As it happened, her first task even before being formally hired,

945-470: A farm couple and raised as their son. Once he hit his teens, he discovered the truth of his background and his powers: strength, flight, near-invulnerability, vision powers, the ability to generate lightning, and a few more. His father had created a patriotic costume for him, and he started off as the new superhero, the Shield. He soon joined the Army, acting like a Gomer Pyle -style country bumpkin, while leading

1050-477: A few years, it yielded the popular animated series Static Shock . DC established Paradox Press to publish material such as the large-format Big Book of... series of multi-artist interpretations on individual themes, and such crime fiction as the graphic novel Road to Perdition . In 1998, DC purchased WildStorm Comics, Jim Lee 's imprint under the Image Comics banner, continuing it for many years as

1155-504: A handful of thematically-linked series he called collectively "The Fourth World" . In the existing series Superman's Pal Jimmy Olsen and in his own, newly-launched series New Gods , Mister Miracle , and The Forever People , Kirby introduced such enduring characters and concepts as arch-villain Darkseid and the other-dimensional realm Apokolips . Furthermore, Kirby intended their stories to be reprinted in collected editions, in

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1260-781: A historical version of the " Wizard , The Man with the Super-Brain" by Harry Shorten and artist Edd Ashe; not the Blane Whitney version of The Wizard from the Pep Comics title but a historical ancestor from the American Revolutionary War period. The writer/artist team on The Shield changed to Joe Goggins and Clem Harrison from #11 (Summer 1943), while Paul Reinman took up the art position on The Wizard from issue #5 (Fall 1941). From issue #3 (Spring 1941), The Shield stories became "The Shield with Dusty,

1365-456: A major slump, while manufactured " collectables " numbering in the millions replaced quality with quantity until fans and speculators alike deserted the medium in droves. DC's Piranha Press and other imprints (including the mature readers' line Vertigo , and Helix , a short-lived science fiction imprint) were introduced to facilitate compartmentalized diversification and allow for specialized marketing of individual product lines. They increased

1470-528: A primer. They would get artists ... and they taught them the ABCs, which amounted to learning Jack Kirby ... Jack was like the Holy Scripture and they simply had to follow him without deviation. That's what was told to me ... It was how they taught everyone to reconcile all those opposing attitudes to one single master point of view. Given carte blanche to write and illustrate his own stories, he created

1575-416: A principal in the magazine distributorship Independent News —Wheeler-Nicholson had to enter into partnership with Donenfeld to publish Detective Comics No.   1, and Detective Comics, Inc. (which helped inspire the abbreviation DC) was formed, with Wheeler-Nicholson and Donenfeld's accountant Jack S. Liebowitz listed as owners. As the company continued to experience cash-flow problems, Wheeler-Nicholson

1680-415: A publishing format that was later called the trade paperback , which became a standard industry practice decades later. While sales were respectable, they did not meet DC management's initially high expectations, and also suffered from a lack of comprehension and internal support from Infantino. By 1973 the "Fourth World" was all cancelled, although Kirby's conceptions soon became integral to the broadening of

1785-658: A romantic interest for Batman named Julie Madison , as well as the Batarang weapon that Batman commonly uses, and the fictional aircraft called the Batplane . The story of Batman's origin was first shown in Detective Comics No.   33 (November 1939), which depicted the death of Thomas Wayne and Martha Wayne by a mugger . The origin story remained crucial for the fictional character after its inception. The Daily Planet (a common setting of Superman)

1890-535: A secondary character in The Web , another former MLJ hero, the new Shield is Lieutenant Joseph Higgins , stationed in Afghanistan , from where he tries to contact The Web to find his missing father. On the same day however his crew fall victim to terrorists, and Higgins is grievously wounded. To save his life, he agrees to be subjected to secret government experiments, after which an advanced, nanotech battle suit

1995-510: A series starring the Joe Higgins version of the Shield in a series titled Original Shield . It lasted four issues. In 1991, Archie Comics licensed their superheroes to DC Comics who created an imprint called Impact Comics . The company launched a fourth solo series, The Legend of the Shield . It featured two Shields, Joe Higgins, who led the series for the first thirteen issues, and Lt. Michael Barnes, his replacement. Barnes continued as

2100-543: A series titled, The Double Life of Private Strong . It was cancelled after two issues. Red Circle Comics reintroduced Lancelot Strong in a new series titled, Lancelot Strong: The Shield in June 1983. The series was retitled twice, first with Shield-Steel Sterling in December 1983 and then with Steel Sterling in January 1984. In July 1984, the series ended with its seventh issue. In 1984, Red Circle Comics also released

2205-523: A subsidiary of Time Warner. In June, the first Tim Burton-directed Batman film was released, and DC began publishing its hardcover series of DC Archive Editions ; these were collections of many of their early, key comics series, featuring rare and expensive stories previously unseen by the majority of modern fans. Much of the restoration work was handled by Rick Keene, with colour restoration performed by DC's long-time resident colourist Bob LeRose . The Archive Editions attempted to retroactively credit many of

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2310-469: A superhero origin story with the reveal of an unnamed planet, later known as Krypton , where he is said to have originated . The issue also contained the first essential supporting character and one of the earliest female characters in any comic, with Lois Lane as Superman's first depicted romantic interest . The Green Hornet -inspired character known as the Crimson Avenger by Jim Chamber

2415-569: A supporting character called James Gordon , the police commissioner of what would later become Gotham City Police Department . Despite being a parody, All-American Publications introduced the earliest female character who became the female superhero Red Tornado (though disguised as a male) in Ma Hunkel who first appeared in the "Scribbly" stories in All-American Comics No.   3 (June 1939). Another important Batman debut

2520-477: A talking dog, while #11 (Summer 1943) saw Roy going through a painting into prehistoric times; in #12 (Fall 1943) he met his conscience and went to heaven, and he had trouble with a magic carpet in #13 (Winter/Spring 1943). Issue #9 also contained "Shield-Wizard Hall of Fame" - a supposedly true life heroic story of patriot Madge Colter, who worked in the Jeep manufacturers and supposedly saved the public from disaster at

2625-501: A wholly separate imprint (and fictional universe) with its own unique style and audience. As part of this purchase, DC also began to publish titles under the fledgling WildStorm sub-imprint America's Best Comics (ABC), a series of titles created by Alan Moore which included The League of Extraordinary Gentlemen , Tom Strong , and Promethea . Moore strongly opposed this move, and DC eventually stopped publishing ABC. In March 2003, DC acquired publishing and merchandising rights to

2730-430: Is again contacted by The Web, accepting his request for help. The Shield also appeared in the 2010 DC Comics mini series The Mighty Crusaders . In June 1959, a new Shield was published by Archie that had no connection to the previous version. Joe Simon was asked by Archie to create characters for a new "Archie Adventure Series" line of superheroes. Joe Simon created a new Shield-type of superhero, whose real identity

2835-416: Is merged to his burned epidermis. The suit appears on his body at will and grants him the same array of powers of the earlier incarnation, including superhuman strength , limited flight and advanced sensory abilities. Due to his severe injuries, the only major drawback is that if ever he tries to remove the war suit permanently, his bodily functions could shut down. Still fighting as the new, patriotic hero, he

2940-502: Is one of the largest and oldest American comic book companies, the first comic under the DC banner being published in 1937. The majority of its publications are set in the fictional DC Universe and feature numerous culturally iconic heroic characters , such as Superman , Batman , Wonder Woman , Green Lantern , the Flash , Cyborg , and Aquaman ; as well as famous fictional teams, including

3045-514: Is really chemist Joe Higgins, the son of Lieutenant Tom Higgins. Tom was working on a chemical formula for super-strength which the Germans were after, and is slain by German saboteur Hans Fritz in the Black Tom explosion , for which Tom was blamed. After Tom's death, Joe continues to work on it while continuing his studies of chemistry. Joe finally figures out the solution, which requires applying

3150-460: Is still being used. The company created a second recurring title called New Comics , first released in December 1935, which was the start of the long-running Adventure Comics series that also featured many anthology titles. By 1936, the group had became Nicholson Publishing. Wheeler-Nicholson's next and final title, Detective Comics , was advertised with a cover illustration dated December 1936 but eventually premiered three months late with

3255-444: Is third. In 1934, entrepreneur Major Malcolm Wheeler-Nicholson founded National Allied Publications , intended as an American comic book publishing company. Its debut publication was the tabloid -sized New Fun: The Big Comic Magazine #1 (the first of a comic series later called More Fun Comics ) with a February 1935 cover date . An anthology title, essentially for original stories not reprinted from newspaper strips , it

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3360-539: The Infinite Crisis limited series. Immediately after this event, DC's ongoing series jumped forward a full year in their in-story continuity, as DC launched a weekly series, 52 , to gradually fill in the missing time. Concurrently, DC lost the copyright to "Superboy" (while retaining the trademark) when the heirs of Jerry Siegel used a provision of the 1976 revision to the copyright law to regain ownership. In 2005, DC launched its " All-Star " line (evoking

3465-667: The Green Lantern character, the introduction of the modern all-star team Justice League of America (JLA), and many more superheroes, heralding what historians and fans call the Silver Age of Comic Books . National radically overhauled its continuing characters—primarily Superman, Batman, and Wonder Woman—rather than just reimagining them. The Superman family of titles, under editor Mort Weisinger , introduced such enduring characters as Supergirl , Bizarro , and Brainiac . The Batman titles, under editor Jack Schiff , introduced

3570-771: The Justice League , the Justice Society of America , the Teen Titans , and the Suicide Squad . The universe contains an assortment of well-known supervillains , such as the Joker , Lex Luthor , Deathstroke , the Reverse-Flash , Brainiac , and Darkseid . The company has published non-DC Universe-related material, including Watchmen , V for Vendetta , Fables , and many other titles, under

3675-564: The Mighty Crusaders . It would be revealed that his father was turned to stone by the villain, The Eraser, and Bill was carrying on his father's work. Bill's 'powers', which seem to be enhanced strength and limited invulnerability, were derived from his costume. He would appear through the end of the Radio/Mighty Comics run. Originally they would switch the name from Bill Higgins to Joe Higgins Jr., from one appearance to

3780-483: The Phantom Stranger ) rose from art director to become DC's editorial director. With the growing popularity of upstart rival Marvel Comics threatening to topple DC from its longtime number-one position in the comics industry, he tried to direct DC's focus towards marketing new and existing titles and characters with more adult sensibilities, aimed at an emerging older age group of superhero comic book fans; this

3885-795: The Silver Age , the comics of the 1970s and 1980s became known as the Bronze Age, as fantasy gave way to more naturalistic and sometimes darker themes. Illegal drug use, banned by the Comics Code Authority , explicitly appeared in comics for the first time in Marvel Comics' story " Green Goblin Reborn! " in The Amazing Spider-Man No.   96 (May 1971), and after the Code's updating in response, DC offered

3990-631: The Spirit which it then used, along with some DC heroes, as part of the First Wave comics line launched in 2010 and lasting through fall 2011. In May 2011, DC announced it would begin releasing digital versions of their comics on the same day as paper versions. Shield-Wizard Comics Shield–Wizard Comics was the name of an American comic book series published by MLJ Magazines Inc. , more commonly known as MLJ Comics, for thirteen issues between Summer 1940 and Winter 1944. It featured

4095-557: The line further, increasing the number of titles and story pages, and raising the price from 35 cents to 50 cents. Most series received eight-page back-up features while some had full-length twenty-five-page stories. This was a move the company called the "DC Explosion". The move was not successful, however, and corporate parent Warner dramatically cut back on these largely unsuccessful titles, firing many staffers in what industry watchers dubbed "the DC Implosion ". In September 1978,

4200-461: The American comic book market was shared by DC Comics and its long-time major competitor Marvel Comics (acquired in 2009 by Warner Bros. Discovery's main competitor, The Walt Disney Company ), though this figure may be distorted by the fact that sales of graphic novels are excluded. When all book sales are included, DC is the second largest publisher of comic books, after Viz Media ; and Marvel

4305-490: The Bible as the foundation of his own new company, EC Comics . At that point, "Liebowitz promptly orchestrated the merger of All-American and Detective Comics into National Comics... Next he took charge of organizing National Comics, [the self-distributorship] Independent News, and their affiliated firms into a single corporate entity, National Periodical Publications ". National Periodical Publications became publicly traded on

Shield (Archie Comics) - Misplaced Pages Continue

4410-631: The Boy Detective", and The Wizard "The Wizard with Roy the Super Boy", in conjunction with their other MLJ appearances. "Dusty the Boy Detective" also had a number of solo superhero tales in Shield-Wizard Comics #5-8 and #10 (Spring 1943). "Roy the Super Boy" solo adventures carved a more surreal path; his solo appearance in Shield-Wizard Comics #08 (Fall 1942) was a standard adventure/superhero-tale, but #10 (Spring 1943) involved

4515-472: The Changing Man , as well as an increasing array of non-superhero titles, in an attempt to recapture the pre- Wertham days of post-War comicdom. In 1977, the company officially changed its name to DC Comics . It had used the brand "Superman-DC" since the 1950s, and was colloquially known as DC Comics for years. In June 1978, five months before the release of the first Superman film , Kahn expanded

4620-544: The DC Universe, especially after the major toy-company, Kenner Products , judged them ideal for their action-figure adaptation of the DC Universe , the Super Powers Collection . Obligated by his contract, Kirby created other unrelated series for DC, including Kamandi , The Demon , and OMAC , before ultimately returning to Marvel Comics in 1976. Following the science-fiction innovations of

4725-642: The Shield until the title ended in October 1992. In 2015, Archie Comics began the Shield's return in a new series penned by Adam Christopher and Chuck Wendig . This version of the character is a woman named Victoria Adams. The series was published under the Dark Circle Comics banner. It was originally set to be released in April but was delayed until September. The origin story of The Shield appeared in Shield–Wizard Comics #1 (Summer 1940). He

4830-556: The Silver Age Teen Titans led DC's editors to seek the same for the wider DC Universe . The result, the Wolfman/Pérez 12-issue limited series Crisis on Infinite Earths , gave the company an opportunity to realign and jettison some of the characters' complicated backstory and continuity discrepancies. A companion publication, two volumes entitled The History of the DC Universe , set out the revised history of

4935-697: The TV series. This change in tone coincided with the prominent "Go-Go Checks" cover-dress that featured a black-and-white checkered strip at the top of each DC comic (all cover dates between February 1966 and August 1967), a misguided attempt by then-managing editor Irwin Donenfeld to make DC's output "stand out on the newsracks". In particular, DC artist Carmine Infantino complained that the distinctive cover made it easier for readers to spot DC's titles and avoid them in favor of Marvel's titles. In 1967, Infantino (who had designed popular Silver Age characters Batgirl and

5040-450: The U.S. At the start of the strip, Higgins' partners are fellow G-Man Ju Ju Watson, and girlfriend Betty Warren. The Shield is joined by a kid partner, Dusty the Boy Detective, in Pep #11 (Jan 1941). Dusty's father had been killed by foreign agents, and he is adopted by Joe and given a costume. Both heroes wear their patriotic costumes beneath their street clothes and change for action whenever

5145-676: The alternative imprint Vertigo and DC Black Label . Originally at 432 Fourth Avenue in Manhattan , New York City, the company offices have been located at 480 and later 575 Lexington Avenue , 909 Third Avenue , 75 Rockefeller Plaza , 666 Fifth Avenue , and 1325 Avenue of the Americas . DC Comics was located at 1700 Broadway in Midtown Manhattan until April 2015, when DC Entertainment transferred its headquarters to Burbank, California . DC Comics books are distributed to

5250-587: The antihero. These titles helped pave the way for comics to be more widely accepted in literary-criticism circles and to make inroads into the book industry, with collected editions of these series as commercially successful trade paperbacks . The mid-1980s also saw the end of many long-running DC war comics , including series that had been in print since the 1960s. These titles, all with over 100 issues, included Sgt. Rock , G.I. Combat , The Unknown Soldier , and Weird War Tales . In March 1989, Warner Communications merged with Time Inc. , making DC Comics

5355-571: The bookstore market by Penguin Random House Publisher Services . The comics shop direct market was supplied by Diamond Comic Distributors until June 2020, when Lunar Distribution and UCS Comic Distributors (who were by then dominating direct market distribution on account of the disruption to Diamond caused by the COVID-19 pandemic ) replaced Diamond as the direct market distributor. In 2017, approximately 70% of

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5460-413: The brand's popularity, like the presence of the color red or word balloons on the cover, or that the perceived crudeness of the interior art was somehow more appealing to readers. When Lee learned about DC's subsequent experimental attempts to imitate these perceived details, he amused himself by arranging direct defiance of those assumptions in Marvel's publications as sales strengthened further to frustrate

5565-424: The character was revived in DC's new title Shazam! , which featured artwork by Captain Marvel's creator C. C. Beck . In the meantime, the abandoned 'Marvel' trademark had been seized by Marvel Comics in 1967, with the creation of their Captain Marvel , preventing DC from using the name in the title of their own comic series. While DC's Captain Marvel failed to recapture his earlier popularity, he later appeared in

5670-614: The character. With the American populace reacting to the beginnings of World War II and wartime patriotism stirring, the Shield debuted as the first patriotically themed hero. He was soon followed by three other patriotic comic characters: Minute-Man (Feb. 1941), Captain America (March 1941), and Captain Battle (May 1941). In 1959, a new Shield, Lancelot Strong, appeared under the Archie Adventure Series imprint in

5775-519: The chemicals to certain parts of his anatomy ( Sacrum , Heart, Innervation , Eyes, Lungs, Derma), and exposing himself to x-rays. This gives him super strength, the ability able to make great leaps, and invulnerability. Joe uses the initials S.H.I.E.L.D. as his secret identity. His white costume becomes the familiar colors under the process. He becomes an FBI agent (whose secret identity is known only to FBI Chief J. Edgar Hoover ) after clearing his father's name, and fights foreign agents and other threats to

5880-429: The comic book limited series . This publishing format allowed for the deliberate creation of finite storylines within a more flexible publishing format that could showcase creations without forcing the talent into unsustainable open-ended commitments. The first such title was World of Krypton in 1979, and its positive results led to subsequent similar titles and later more ambitious productions like Camelot 3000 for

5985-482: The company. The resulting influx of sophisticated horror-fantasy material led to DC in 1993 establishing the Vertigo mature-readers imprint, which did not subscribe to the Comics Code Authority . Two DC limited series, Batman: The Dark Knight Returns by Frank Miller and Watchmen by Moore and artist Dave Gibbons , drew attention in the mainstream press for their dark psychological complexity and promotion of

6090-488: The competition. However, this ignorance of Marvel's true appeal did not extend to some of the writing talent during this period, and attempts were made to emulate Marvel's narrative approach. For instance, there was the Doom Patrol series by Arnold Drake (who had previously warned DC's management about Marvel's strength), a superhero team of outsiders who resented their freakish powers, which Drake later speculated

6195-547: The direct market in 1982. These changes in policy shaped the future of the medium as a whole, and in the short term allowed DC to entice creators away from rival Marvel, and encourage stability on individual titles. In November 1980 DC launched the ongoing series The New Teen Titans , by writer Marv Wolfman and artist George Pérez , two popular talents with a history of success. Their superhero-team comic, superficially similar to Marvel's ensemble series X-Men , but rooted in DC history, earned significant sales in part due to

6300-512: The distribution of NPP's shows. A 1966 Batman TV show on the ABC network sparked a temporary spike in comic book sales and a brief fad for superheroes in Saturday morning animation ( Filmation produced most of DC's initial cartoons) and other media. DC significantly lightened the tone of many of its comics—particularly Batman and Detective Comics —to better complement the "camp" tone of

6405-723: The end of 2009. By 2007, DC was licensing characters from the Archie Comics imprint Red Circle Comics . They appeared in the Red Circle line, based in the DC Universe, with a series of one-shots followed by a miniseries that led into two ongoing titles that each lasted for ten issues. In 2011, DC rebooted all of its running titles following the Flashpoint storyline. The reboot called The New 52 gave new origin stories and costume designs to many of DC's characters. DC licensed pulp characters including Doc Savage and

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6510-450: The example of Atlas/Seaboard Comics and such independent companies as Eclipse Comics —DC began to offer royalties in place of the industry-standard work-for-hire agreement in which creators worked for a flat fee and signed away all rights, giving talent a financial incentive tied to the success of their work. As it happened, the implementation of these incentives proved opportune considering Marvel Comics' Editor-in-Chief, Jim Shooter ,

6615-463: The first comic book to feature the character archetype later known as the "superhero", Action Comics was a sales hit that brought to life a new age of comic books, now affectionately termed the "Golden Age" . Action Comics #1 is credited as featuring the first appearance of Superman, both on the cover illustration and inside the issue, and is now one of the most valuable and sought-after comic book issues of all time. The first Superman tale included

6720-686: The first mention of Batman's utility belt by Gardner Fox . Outside of DC's publishing, a character later integrated as DC was introduced by Fox Feature Syndicate named the Blue Beetle released in August 1939. Fictional cities were a common theme of DC; the first revealed city was Superman's home city of Metropolis , originally named in Action Comics No.   16 (September 1939). Detective Comics No.   31 (September 1939) by Gardner Fox, Bob Kane and Sheldon Moldoff introduced

6825-588: The first recurring Superman enemy referred to as the Ultra-Humanite ; created by Siegel and Shuster, this is commonly cited as one of the earliest supervillains in comic books. The Superman character had another breakthrough when he was given his own comic book series , which was previously unheard of. The first issue, published in June 1939, helped directly introduce Superman's adoptive parents, Jonathan and Martha Kent , also created by Siegel and Shuster. Detective Comics No.   29 (July 1939) included

6930-503: The groundwork for a full continuity-reshuffling sequel to Crisis on Infinite Earths , promising substantial changes to the DC Universe (and side-stepping the 1994 Zero Hour event which similarly tried to ret-con the history of the DCU). In 2005, the critically lauded Batman Begins film was released; also, the company published several limited series establishing increasingly escalating conflicts among DC's heroes, with events climaxing in

7035-446: The line was dramatically reduced and standard-size books returned to 17-page stories but for a still increased 40 cents. By 1980, the books returned to 50 cents with a 25-page story count but the story pages replaced house ads in the books. Seeking new ways to boost market share , the new team of publisher Kahn, vice president Paul Levitz , and managing editor Giordano addressed the issue of talent instability. To that end—and following

7140-547: The long-running fantasy series Elfquest , previously self-published by creators Wendy and Richard Pini under their WaRP Graphics publication banner. This series then followed another non-DC title, Tower Comics ' series T.H.U.N.D.E.R. Agents , in collection into DC Archive Editions. In 2004, DC temporarily acquired the North American publishing rights to graphic novels from European publishers 2000 AD and Humanoids . It also rebranded its younger-audience titles with

7245-562: The major DC characters. Crisis featured many key deaths that shaped the DC Universe for the following decades, and it separated the timeline of DC publications into pre- and post-"Crisis". Meanwhile, a parallel update had started in the non-superhero and horror titles. Since early 1984, the work of British writer Alan Moore had revitalized the horror series The Saga of the Swamp Thing , and soon numerous British writers, including Neil Gaiman and Grant Morrison , began freelancing for

7350-575: The mantle of the Shield. The series ran four issues. She has continued in her role as the Shield in The Mighty Crusaders written by Ian Flynn. DC Comics This is an accepted version of this page DC Comics, Inc. (later simply known as DC ) is an American comic book publisher and the flagship unit of DC Entertainment , a subsidiary of Warner Bros. Discovery . DC is an initialism for "Detective Comics", an American comic book series first published in 1937. DC Comics

7455-449: The mascot Johnny DC and established the CMX imprint to reprint translated manga . In 2006, CMX took over from Dark Horse Comics ' publication of the webcomic Megatokyo in print form. DC also took advantage of the demise of Kitchen Sink Press and acquired the rights to much of the work of Will Eisner , such as his The Spirit series and his graphic novels. In 2004, DC began laying

7560-408: The most popular superhero titles continued publication, including Action Comics and Detective Comics , the medium's two longest-running titles. In the mid-1950s, editorial director Irwin Donenfeld and publisher Liebowitz directed editor Julius Schwartz (whose roots lay in the science-fiction book market) to produce a one-shot Flash story in the try-out title Showcase . Instead of reviving

7665-426: The need would arise. Dusty also partners with The Wizard 's kid partner, Roy, as the "Boy Buddies". In Pep #20, Joe is called "The One and Only Shield" at the start of the story and "The Original Shield" at the end of the story because of the success of Captain America, another 1940s-era patriotic superhero. In his first appearance, Captain America had a shield similar to the main part of The Shield's costume, but it

7770-403: The new Shield. Barnes would continue as the lead character until the series' 1992 cancellation and also appeared as the Shield in the six-issue miniseries The Crucible . In 2015, Archie Comics rebranded their Red Circle Comics line under the new Dark Circle Comics banner. The new Shield debuted in her own new series titled The Shield in October. Victoria Adams is the first female to take up

7875-479: The next. In the Red Circle Mighty Crusaders #1 the story established that Bill joined the Army and left his life as a superhero. In 2000, Archie Comics started using Joe Higgins Jr. as the Shield in Archie's Weird Mysteries, establishing that Bill and Joe Jr. were separate characters. When Legend of the Shield was revamped, Lt. Michael Barnes, a married father with a young daughter, became

7980-526: The old character, Schwartz had writers Robert Kanigher and John Broome , penciler Carmine Infantino , and inker Joe Kubert create an entirely new super-speedster, updating and modernizing the Flash's civilian identity, costume, and origin with a science-fiction bent. The Flash's reimagining in Showcase No.   4 (October 1956) proved sufficiently popular that it soon led to a similar revamping of

8085-469: The other imprints was Impact Comics from 1991 to 1992 in which the Archie Comics superheroes were licensed and revamped. The stories in the line were part of its own shared universe. DC entered into a publishing agreement with Milestone Media that gave DC a line of comics featuring a culturally and racially diverse range of superhero characters. Although the Milestone line ceased publication after

8190-597: The sole survivor of the Brain Emperor's attack on his fellow Crusaders. He gathers their teenage children to form a team dubbed "the New Crusaders". The Red Circle Comics characters, aptly named "The Red Circle", were again licensed by DC and rebooted. During the Dilation crisis a version of the Shield character was seen helping Green Arrow and Black Canary , performing crowd control . First appearing as

8295-449: The specific inducement, Marvel Comics' writer-editor Stan Lee and artist Jack Kirby ushered in the sub-Silver Age "Marvel Age" of comics with the debut issue of The Fantastic Four . Reportedly, DC dismissed the initial success of Marvel's editorial change until its consistently strengthening sales—albeit also benefiting DC's parent company Independent News, as Marvel's distributor—made it impossible to ignore. This commercial situation

8400-511: The stability of the creative team, who both continued with the title for six full years. In addition, Wolfman and Pérez took advantage of the limited-series option to create a spin-off title, Tales of the New Teen Titans , to present origin stories of their original characters without having to break the narrative flow of the main series or oblige them to double their work load with another ongoing title. This successful revitalization of

8505-490: The stock market in 1961. Despite the official names "National Comics" and "National Periodical Publications", the company began branding itself as "Superman-DC" as early as 1940 and became known colloquially as DC Comics for years before the official adoption of that name in 1977. DC Comics began to move aggressively against what it saw as copyright-violating imitations from other companies, such as Fox Comics ' Wonder Man , which (according to court testimony) Fox started as

8610-498: The successful Batwoman , Bat-Girl , Ace the Bat-Hound , and Bat-Mite in an attempt to modernize the strip with non-science-fiction elements. Schwartz and Infantino then revitalized Batman in what the company promoted as the "New Look", with relatively down-to-earth stories re-emphasizing Batman as a detective. Meanwhile, editor Kanigher successfully introduced a whole family of Wonder Woman characters having fantastic adventures in

8715-471: The title of the 1940s publication ), designed to feature some of the company's best-known characters in stories that eschewed the long and convoluted continuity of the DC Universe. The line began with All-Star Batman & Robin the Boy Wonder and All-Star Superman , and All-Star Wonder Woman and All-Star Batgirl was announced in 2006, but neither of these stories had been released or scheduled as of

8820-446: The titular comics superheroes The Wizard and The Shield and their supporting characters throughout. Shield-Wizard Comics was the fifth title published by MLJ Magazines Inc., the precursor to what would become the publisher Archie Comics. The series was edited by Harry Shorten . Unlike the previous MLJ anthology titles Blue Ribbon Comics , Top-Notch Comics and Pep Comics , as a spin-off from previous titles Shield-Wizard Comics

8925-422: The use of non-traditional contractual arrangements, including the dramatic rise of creator-owned projects, leading to a significant increase in critically lauded work (much of it for Vertigo) and the licensing of material from other companies. DC also increased publication of book-store friendly formats, including trade paperback collections of individual serial comics, as well as original graphic novels . One of

9030-401: The writers and artists who had worked for DC without receiving much recognition during the early age of comic books when individual credits were rare. The comics industry experienced a brief boom in the early 1990s, thanks to a combination of speculative purchasing—mass purchase of the books as collectible items, with the intention to resell at a higher value (as the rising value of older issues

9135-403: Was Lancelot Strong, who appeared in a new title, The Double Life of Private Strong . Joe Simon put together a team of artists including Jack Kirby to work for him on The Double Life of Private Strong . Lancelot's scientist father developed a method to create a superhuman by expanding the mind, which he used on his infant son. After his father was killed by foreign agents, Lancelot was adopted by

9240-412: Was alienating much of his company's creative staff with his authoritarian manner and major talents there went to DC like Roy Thomas , Gene Colan , Marv Wolfman , and George Pérez . In addition, emulating the era's new television form, the miniseries while addressing the matter of an excessive number of ongoing titles fizzling out within a few issues of their start, DC created the industry concept of

9345-459: Was almost exclusively dedicated to stories of The Shield (from Pep Comics ) and The Wizard (from Top-Notch Comics ). Issue #1 (Summer 1940) and #2 (Winter 1940) contained "The Shield - G-Man Extraordinary" strips by Harry Shorten and Irv Novick , and one single-page text story, six months after his introduction in Pep Comics and including his origin for the first time; plus two stories of

9450-535: Was changed to a round shield for the second issue over accusations of plagiarism. The Shield and Dusty were featured in the first crossover storyline in American comic books. The storyline had them team up with the Wizard (the headlining character from Top-Notch Comics) to stop the invasion plot orchestrated by Mosconia (a fictional country made up of elements from Nazi Germany and the Soviet Union). The Shield

9555-444: Was charging fifteen cents. At this time, the senior DC staff were reportedly unable to explain how this small publishing house was achieving its increasingly threatening commercial strength. For instance, when Marvel's product was examined in a meeting, the emphasis on more sophisticated character-based narrative and artist-driven visual storytelling was apparently overlooked. Instead, superficial reasons were put forward to account for

9660-628: Was featured in Detective Comics No.   20 (October 1938). This character is known to be the first masked vigilante published by DC. An unnamed "office boy", retconned as Jimmy Olsen 's first appearance, was revealed in a Superman story by Siegel and Shuster in Action Comics No.   6 (November 1938). Starting in 1939, Siegel and Shuster's Superman was the first comic-derived character to appear in other formats, later featuring in his own newspaper comic strip , which first introduced his biological parents Jor-El and Lara . All-American Publications' debut comic series, All-American Comics ,

9765-740: Was first named in a Superman newspaper strip around November 1939. Doll Man was the first superhero to be produced by Quality Comics , which DC now owns. Fawcett Comics was formed around 1939 and became DC's original competitor company over the next decade. At the end of 1944, All-American titles began using its own logo to distinguish it from the National comics. All-American Publications , an affiliate concern co-owned by Gaines and Liebowitz, merged with Detective Comics, Inc. on September 30, 1946, forming National Comics Publications . The previous year, in June 1945, Gaines had allowed Liebowitz to buy him out and had retained only Picture Stories from

9870-521: Was first published in April 1939. The series Detective Comics made history as being the first to feature Batman —a Bob Kane and Bill Finger creation—in issue No.27 (March 1939) with the request of more superhero titles. Batman was depicted as a masked vigilante who wore a caped suit known as the Batsuit and drove a car that was later referred to as the Batmobile . The Batman story also included

9975-581: Was forced out after the first year. Shortly afterwards, Detective Comics, Inc. purchased the remains of National Allied (also known as Nicholson Publishing) at a bankruptcy auction and absorbed it. Meanwhile, Max Gaines formed the sister company All-American Publications in 1939. Detective Comics, Inc. soon launched a new anthology title called Action Comics ; the first issue , cover dated June 1938, featured new characters such as Superman by Siegel and Shuster, Zatara by Fred Guardineer , and Tex Thompson by Ken Finch and Bernard Baily . Considered as

10080-418: Was highlighted by Marvel's superior sell-through percentage numbers which were typically 70% to DC's roughly 50%, meaning that DC's publications were barely making a profit after returns from the distributors were factored in, while Marvel was making a healthy profit by comparison. Also in 1961, both DC and Marvel increased their cover price from ten cents to twelve cents, while the rival publisher Dell Comics

10185-457: Was in response to Marvel's efforts to market their superhero line to college-aged adults. Infantino also recruited major talents such as ex-Marvel artist and Spider-Man co-creator Steve Ditko , and promising newcomers Neal Adams and Denny O'Neil , and he replaced some existing DC editors with artist-editors, including Joe Kubert and Dick Giordano , to give DC's output a more artistic critical eye. In 1967, National Periodical Publications

10290-482: Was one of MLJ's most popular characters, even spawning a club, the "Shield G-Man Club". He starred in Pep , and several other MLJ titles: Shield-Wizard , Top-Notch Comics . But then a new character arrived who would overshadow him: Archie Andrews . He would take the Shield's cover spot on Pep , take his fan club, and cause the end of the MLJ superheroes. An older Joe Higgins appears in New Crusaders as

10395-470: Was plagiarized by Stan Lee to create The X-Men . There was also the young Jim Shooter who purposely emulated Marvel's writing when he wrote for DC after studying both companies' styles, such as for the Legion of Super-Heroes feature. In 1966, National Periodical Publications established its own television arm, led by Allen Ducovny, to develop and produce TV projects, with Superman TV Corporation handling

10500-456: Was purchased by Kinney National Company , which purchased Warner Bros.-Seven Arts in 1969. Kinney National spun off its non-entertainment assets in 1972 (as National Kinney Corporation ) and changed its name to Warner Communications Inc. In 1970, Jack Kirby moved from Marvel Comics to DC, at the end of the Silver Age of Comics , in which Kirby's contributions to Marvel played a large, integral role. As artist Gil Kane described: Jack

10605-475: Was the introduction of the fictional mansion known as Wayne Manor first seen in Detective Comics No.   28 (June 1939). The series Adventure Comics followed in the footsteps of Action Comics and Detective Comics by featuring a new recurring superhero called Sandman who first appeared in Adventure Comics No.   40 (July 1939). Action Comics No.   13 (June 1939) introduced

10710-417: Was the single most influential figure in the turnaround in Marvel's fortunes from the time he rejoined the company ... It wasn't merely that Jack conceived most of the characters that are being done, but ... Jack's point of view and philosophy of drawing became the governing philosophy of the entire publishing company and, beyond the publishing company, of the entire field ... [Marvel took] Jack and use[d] him as

10815-464: Was thought to imply that all comics would rise dramatically in price)—and several storylines gaining attention from the mainstream media. DC's extended storylines in which Superman was killed , Batman was crippled , and Green Lantern turned into the supervillain Parallax , resulted in dramatically increased sales. However, the increases were temporary, and sales dropped off as the industry went into

10920-421: Was to convince Bill Sarnoff, the head of Warner Publishing, to keep DC as a publishing concern, as opposed to simply managing their licensing of their properties. With that established, DC had attempted to compete with the now-surging Marvel by dramatically increasing its output and attempting to win the market by flooding it. This included launching series featuring such new characters as Firestorm and Shade,

11025-449: Was unlike many comic book series before it. While DC Comics is now primarily associated with superhero comics , the genres in the first anthology titles consisted of funnies , Western comics , and adventure-related stories. The character Doctor Occult —created by Jerry Siegel and Joe Shuster in December 1935 and included in issue No.   6 of New Fun Comics —is considered to be the earliest recurring superhero created by DC that

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