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75-758: The State Sports Centre (known commercially as the Quaycentre ) is a multi-use indoor arena in Sydney , New South Wales , Australia and was opened in November 1984. With a total of 3,854 fixed and retractable seats the main arena is a focal point of the Sydney Olympic Park Sports Centre. An additional 1,152 portable seats can be accommodated on the floor level to bring seated capacity to 5,006. In 1986 , Centre became home to Sydney's then two National Basketball League (NBL) teams,

150-521: A helicopter crash in January 2020, a number of media outlets picked up on a phrase used by some, referring to the arena as "The House That Kobe Built", due to his historic 20-year career with the Lakers. On August 24, 2020, Los Angeles City Council president Herb Wesson announced a proposal to rename the stretch of Figueroa Street around Staples Center to " Kobe Bryant Boulevard ". In September 2021,

225-463: A title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most sponsored sports venues), with no reference to the previous name. Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades is largely traced to the family names of company founders. The record for the highest amount paid for naming rights belongs to Crypto.com Arena . On November 17, 2021,

300-557: A 20-year, US$ 700 million sponsorship deal was reached between Anschutz Entertainment Group and Singapore-based Crypto.com to rename Los Angeles's Staples Center (the Staples office supply store chain was the previous naming rights holder to the arena, having held them since the venue's opening in 1999). The home of the NHL 's Los Angeles Kings and NBA 's Los Angeles Lakers became known as Crypto.com Arena on December 25, 2021. Prior to

375-409: A corporate-purchased name must always be referred to in all event-related media (including live broadcasts) by a generic name (e.g., General Motors Place was referred to as "Canada Hockey Place" during the 2010 Winter Olympics ). On the other hand, Toyota Stadium was referred to as "City of Toyota Stadium" during the 2019 Rugby World Cup to avoid confusion as a form of ambush marketing; the stadium

450-507: A generic name for the duration of the Games. In 2013 and 2016 , the arena hosted the finals of the League of Legends World Championship . Along with hosting many episodes of Raw and SmackDown , such as the latter's 20th anniversary season premiere on October 4, 2019, Crypto.com Arena has also hosted the following WWE pay-per-views: A broadcast of WCW Monday Nitro was held at

525-531: A memorial took place at the arena for rapper Nipsey Hussle following his death on March 31, 2019. The memorial service took place on April 11, 2019. Attendees and performers included rapper YG , Stevie Wonder who sang "Tears in Heaven", his wife Lauren London , Jhené Aiko , Anthony Anderson , Marsha Ambrosius and Snoop Dogg who gave a eulogy. A hurst procession after the service followed through various South Los Angeles communities. In 2020, it served as

600-552: A name of the sponsor as their team or club name (see List of sports clubs named after a sponsor). In association football , leagues and cup competitions sometimes adopt the name of their sponsors. For example, England 's Premier League was known as the Barclays Premier League until 2016, and its FA Cup is officially the Emirates FA Cup. The Premier League announced in 2015 that it would not accept

675-603: A property in recognition of the financial support. This is not a financial transaction in the style of the private sector. For example, in honor of the more than $ 60 million donated over the years by one donor to the National Air and Space Museum properties, the directors of the Smithsonian Institution chose to name its satellite facility in Loudoun County, Virginia , after the donor, calling it

750-516: A secret tunnel (connecting the away team's locker room to the backdoor of the Clippers locker room) to confront former Clipper teammates Austin Rivers and Blake Griffin . Paul was joined by teammates Trevor Ariza , James Harden , and Gerald Green to confront the opponents, which only resulted in verbal altercations. Following the death of Kobe Bryant , his daughter Gianna, and seven others in

825-620: A title sponsorship beginning in the 2016–17 season. Since 2020, the French Professional Football Ligue adopted the name of Ligue 1 Uber Eats . In college football , most bowl games have modified their traditional names in favor of title sponsors, and in some cases have abandoned their traditional names. While most include their traditional name in some form (e.g. the Rose Bowl Game presented by Prudential ), some have moved to sponsor-only names (e.g.

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900-603: Is Willis Tower in Chicago which was and often still is referred to as the "Sears Tower", even though the building was sold in 1994 (but retained its former name until 2003). Sporting events such as the FIFA World Cup , UEFA Euro , Olympic Games and the Paralympic Games prohibit the use of corporate-sponsored name on stadiums, construing the practice as a form of ambush marketing . Any stadium that uses

975-500: Is not named after Toyota Motor Corporation , but the name of the city in which the stadium is located (though the city was named after the company). The regular corporate signage of a site, including billboards and deck advertising, is usually covered up in these cases; in the FIFA case the signage is replaced solely with FIFA sponsors. However, with the near-universal use of LED ribbon boards, scoreboards, and sideline boardings since

1050-458: Is a commercial company that since 1979 has sold unofficial naming rights to stars ( i.e. , the astronomical objects ). The naming services are limited to an entry in a book, and carry no scientific or official authenticity according to professional astronomers. In some places, and especially in the UK and United States, the naming or renaming of arenas or events is usually met with disapproval from

1125-745: Is located next to the Los Angeles Convention Center complex along Figueroa Street , and has since been considered a part of L.A. Live . Owned and operated by Anschutz Entertainment Group (AEG), it is the home venue of the Los Angeles Lakers of the National Basketball Association (NBA) and Los Angeles Kings of the National Hockey League (NHL)—which are both owned in part by AEG's founder Philip Anschutz , as well as

1200-627: Is mixed. Naming rights sold to new venues have largely been accepted, especially if the buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium ) in the Buffalo suburb of Orchard Park , Heinz Field (now Acrisure Stadium) in Pittsburgh , and Coors Field in Denver . Selling the naming rights to an already-existing venue has been notably less successful, as in

1275-641: Is more widely believed to have begun in 1926 when William Wrigley , the chewing gum magnate and owner of the Chicago Cubs , named his team's stadium " Wrigley Field ". In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch, Jr. proposed renaming Sportsman's Park , occupied by the Cardinals, " Budweiser Stadium". When this idea was rejected by Ford Frick , the Commissioner of Baseball at that time, Anheuser-Busch then proposed

1350-420: Is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome ); or,

1425-563: Is the brand used by said state agency in its marketing campaign for agricultural products produced in that state. Naming rights in United States may have been traced back to 1912 with the opening of Fenway Park in Boston . The stadium's owner had owned a realty company called "Fenway Realty" (itself, like the stadium, named for a nearby parkland ), so the promotional value of the naming may have likely been considered. Despite this, it

1500-591: The Gator Bowl was known for four playings as the TaxSlayer Bowl), a move that generally is treated with consternation from fans. Some newer bowl games have been named after title sponsors since inception—for example, the Blockbuster Bowl , original named after Blockbuster Video when it debuted in 1990, has gone through multiple sponsorship and naming changes; for its December 2023 playing, it

1575-603: The Kentucky Farm Bureau , an organization promoting the interests of Kentucky farmers that is best known to the non-farming public for its insurance business, acquired the naming rights to the University of Kentucky 's new baseball park in 2018. The Farm Bureau in turn donated those naming rights to the Kentucky Department of Agriculture , naming the venue Kentucky Proud Park . The sponsored name

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1650-660: The Los Angeles Kings Monument was erected in Star Plaza in 2016. The Statue of Kobe and Gianna Bryant was erected in 2024. A third statue of Kobe Bryant, honoring his number 24, is planned. In November 2024, the Lakers announced plans to honor former player and coach Pat Riley with a statue in Star Plaza. Following is a list of statues on display: Played for the Lakers from 1996 to 2004 The arena has been referred to as "the deal that almost wasn't." Long before construction broke ground, plans for

1725-605: The MBTA 's State Street station by Citizens Bank lasted from 1997 to 2000. In Tampa , naming rights for both streetcar stations and rolling stock are available. In December 2016, the Los Angeles County Metropolitan Transportation Authority approved a naming rights policy for its facilities and routes, but later rescinded the policy two months later over potential lawsuits for skipping sponsors. Examples outside of

1800-615: The Pac-10 Conference men's basketball tournament (2002–12), the WTA Tour Championships (2002–05), UFC 60 in 2006, UFC 104 in 2009, UFC 184 in 2015, UFC 227 in 2018, the 2009 World Figure Skating Championships , the Summer X Games indoor competitions (2003–13), and several HBO Championship Boxing matches. On January 22, 2006, Los Angeles Lakers player Kobe Bryant scored a career-high 81 points in

1875-611: The Steven F. Udvar-Hazy Center . Walgreen Coast , a portion of the coast of Antarctica , was so named because the Walgreens pharmacy chain sponsored the Byrd Antarctic Expedition . Crypto.com Arena Crypto.com Arena (stylized as crypto.com Arena ; originally known as Staples Center ) is a multi-purpose indoor arena in downtown Los Angeles . Opened on October 17, 1999, as Staples Center, it

1950-609: The Sydney Supersonics and West Sydney Westars . When they merged before the 1988 NBL season to form the Sydney Kings , the new team remained at the centre and would stay for two years before moving to the 12,000 seat Sydney Entertainment Centre (SEC) in 1990. The Centre then hosted local basketball until the formation of a new NBL team in 1998 called the West Sydney Razorbacks (later renamed

2025-663: The WNBA 's Los Angeles Sparks . The Los Angeles Clippers of the NBA also played in the arena from 1999 to 2024 , before leaving for their new arena, Intuit Dome , located in Inglewood . From 1999 to 2024, it was the only arena in the NBA shared by two teams, as well as one of only three North American professional sports venues (alongside SoFi Stadium in nearby Inglewood , and New Jersey's MetLife Stadium ) to have hosted two teams from

2100-718: The Winston Cup Series featured sponsor names (including the Daytona 500 , which was given a presenting sponsor as the Daytona 500 by STP ), with little or no reference to the original names. As of the 2010s, very few exceptions remain in NASCAR (such as the Daytona 500, which no longer uses the presenting sponsor), and typically races without sponsor names only lack them because a suitable sponsor could not be secured in enough time. IndyCar follows suit, with most races (except

2175-844: The district of London in which it is located. While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. Since the early 2000s, many new categories have opened up, such as the selling of the rights to name a new monkey species for $ 650,000. Naming rights to public transit stations have been sold in Las Vegas and Philadelphia ( NRG station , Jefferson Station , and Penn Medicine station ). Such sales have been contemplated in New York and Boston , and ruled out in San Francisco. A sponsorship for

2250-607: The Australian futsal league, with crowds higher than would have been appropriate for the usual Sydney venue of the Fairfield Leisure Centre. The State Sports Centre was one of the venues of the 2000 Summer Olympics , held in Sydney. It hosted the table tennis and taekwondo events. Hillsong 's album For This Cause was recorded at the centre on 5 March 2000. C3 Church 's album Send Down Your Love

2325-453: The Clippers broke ground on a new arena in Inglewood, California , known as Intuit Dome , which became its new home arena in 2024. On November 16, 2021, it was announced that the naming rights to Staples Center had been acquired by Singapore-based cryptocurrency exchange Crypto.com , renaming it Crypto.com Arena effective December 25, 2021 (with the changeover coinciding with the Lakers' nationally televised Christmas Day game ). The deal

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2400-552: The Clippers played their final regular season home game at the arena, against the Houston Rockets , losing 116–105. On May 1, 2024, the Clippers played their final playoff home game at the arena, against the Dallas Mavericks in the first round of the playoffs , losing 123–93. Crypto.com Arena is expected to host gymnastics during the 2028 Summer Olympics . Per IOC rules, the venue must be referred to under

2475-528: The Crypto.com Arena against the Toronto Raptors , the second-highest number of points scored in a single game in NBA history, second only to Wilt Chamberlain 's 100-point performance . Of the team's six NBA championships since moving to the venue, the Lakers have celebrated their 2000 and 2010 victories at Crypto.com Arena with series-winning victories at home. Prior to the 2006–07 NBA season ,

2550-808: The Crypto.com Arena deal, the record belonged to Toronto's Scotiabank Arena (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of CA$ 800 million (US$ 517 million) over 20 years starting in 2018. The New Meadowlands Stadium, shared home of the New York Giants and New York Jets in East Rutherford, New Jersey , US, was expected to eclipse both deals, with experts estimating it would value US$ 25–30 million annually. It ultimately fell short of that benchmark, with MetLife Stadium earning $ 17 million annually from its naming rights deal with MetLife . Occasionally,

2625-487: The Evraz steel company – mistakenly believing that the company's North American division was based there. However, the main motivation for accelerating the name change was the perceived need to disassociate with the steel company, largely owned by Russian oligarchs, following the 2022 Russian invasion of Ukraine . A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to

2700-587: The Kings ultimately playing their first Stanley Cup Finals at the arena; on June 11, the Kings defeated the New Jersey Devils in Game 6 to win their first Stanley Cup in franchise history. The Lakers unveiled a new hardwood court before their preseason game on October 13, 2012. Taking a cue from soccer clubs, the primary center court logo was adorned with 16 stars, representing the first 16 championships

2775-469: The LA Recreation and Parks Commission. Soboroff requested that they consider building the arena in downtown Los Angeles adjacent to the convention center. This proposal intrigued Roski and Anschutz, and soon a plan to develop the arena was devised. Months of negotiations ensued between Anschutz and city officials, with Roski and John Semcken of Majestic Realty Co. spearheading the negotiations for

2850-543: The Lakers franchise had won. A 17th star was added to the court and unveiled before their regular season opener on December 22, 2020, to represent the franchise winning its 17th championship in the 2020 NBA Finals . Crypto.com Arena has hosted the following championship events: In 2018, the arena hosted Monster Jam for the first time. In 2019, the PBR Unleash the Beast Series hosted its Iron Cowboy event at

2925-592: The Lakers' practice facility at the Toyota Sports Center in El Segundo, California for the 2011–12 season. During the 2010 NBA and NHL offseason, the arena was renovated with refurbished locker rooms for the Lakers, Kings, and Clippers, and the installation of a new US$ 10 million HD center-hung video scoreboard and jumbotron , replacing the original one that had been in place since the building opened in 1999. The Panasonic Live 4HD scoreboard

3000-657: The NBA D-League joined in 2006. It became home to the Los Angeles Avengers of the Arena Football League in 2000 until the team's discontinuation in 2009. Since its opening day, the arena has hosted seven NBA Finals series with the Lakers, the 2012 and 2014 Stanley Cup Finals , three WNBA Finals , the 2002 U.S. Figure Skating Championships , the 52nd and 62nd NHL All-Star game, three NBA All-Star Games ( 2004 , 2011 and 2018 ),

3075-484: The November 2004 elections that essentially stipulated the name must revert to Candlestick Park once the contract with Monster expired in 2008. The initiative proved largely ceremonial, however, and it was overturned by the passage of Proposition C in 2009 in response to desperate economic times. The naming rights to the park were never resold and the stadium was closed and demolished in 2014. Sports stadiums with naming rights deals are most common in but not limited to

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3150-766: The SEC, the Sydney Kings returned to the State Sports Centre for a game against defending NBL champions the New Zealand Breakers in Round 10 of the 2012–13 NBL season . The Kings defeated the Breakers 75–62 in front of 4,178 fans. The centre was one of two venues for the 2022 FIBA Women's Basketball World Cup and the venue for the 2023 FIBA Women's Asia Cup . The centre hosted finals games in

3225-663: The Sydney Spirit). The new club called the Centre home from 1998 until the club folded in 2009. The Sydney Sandpipers netball team called the venue home from 1997–2003 until they folded, and since 2008 it has been the home venue for the New South Wales Swifts netball team. Between 2017 and 2019, it was home to the Suncorp Super Netball team Giants Netball . Due to a schedule conflict at

3300-772: The Taylor Swift banner during home games, and the banner was taken down entirely in December 2020. Mexican musicians Gloria Trevi and Alejandra Guzmán played two sellout shows at the arena in 2017. Rapper Nipsey Hussle 's memorial service was held at the venue on April 11, 2019. As part of Super Bowl LVI festivities, the arena hosted the "Super Bowl Music Fest" in February 2022, headlined by Halsey , Machine Gun Kelly , Blake Shelton and Gwen Stefani , Miley Cyrus , and Green Day . The annual Grammy Awards ceremony has been held at Crypto.com Arena since 2000 , with

3375-481: The United States include Madrid Metro where the metro line Line 2 and the station Sol was renamed from 2013 to 2016 after the mobile phone operator Vodafone , and Monumento Station in the Manila Light Rail Transit System in the Philippines , which was renamed Yamaha Monumento Station on February 14, 2018, after renovations. Naming rights in the realm of sports is common for both stadiums and sports competitions and series. In addition, some sports teams adopt

3450-436: The United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of the 10 largest football stadiums have their naming rights sold to corporate sponsors. The practice is widening in the United Kingdom; for instance the current stadium of Bolton Wanderers is the Toughsheet Community Stadium (after 17 years as Reebok Stadium, 4 as Macron Stadium and 5 as

3525-417: The University of Bolton stadium) and Arsenal Football Club 's stadium (opened for the 2006/2007 season) is the Emirates Stadium , their previous ground being Arsenal Stadium . In cricket, the most famous example is The Oval , home of Surrey County Cricket Club . It has had several sponsors over the years, and is currently known as "The Kia Oval", having originally been known as the "Kennington Oval", after

3600-416: The arena celebrated its tenth anniversary. To commemorate the occasion, the venue's official web site nominated 25 of the arena's greatest moments from its first ten years with fans voting on the top ten. The Los Angeles Avengers of the Arena Football League (AFL) and the South Bay Lakers of the NBA G League were also tenants of Staples Center; the Avengers folded in 2009, and the D-Fenders moved to

3675-431: The arena in the weeks prior to his death; he last had rehearsed there approximately 12 hours before his death (on the same day). It hosted the 1st Annual Latin Grammy Awards in 2000 and the 2012 MTV Video Music Awards . In 2011, Jenni Rivera became the first female regional Mexican musician to perform a sell-out at the arena. Taylor Swift has performed 16 sellouts at Crypto.com Arena—the most of any performer at

3750-1045: The arena on January 24, 2000. The arena hosted SmackDown and the 2023 WWE Hall of Fame induction ceremony on March 31 as well as NXT Stand & Deliver on April 1 and Raw on April 3, as part of WrestleMania 39 weekend. The 2000 Democratic National Convention was held at the venue. The arena has hosted three public memorials for celebrities. First, it was for the memorial of musician Michael Jackson following his death on June 25, 2009. The memorial took place on July 7, 2009. It included eulogies or performances from Smokey Robinson , Mariah Carey , Macaulay Culkin , Trey Lorenz , Queen Latifah , Lionel Richie , John Mayer , Stevie Wonder , Kobe Bryant , Magic Johnson , Jennifer Hudson , Berry Gordy , Rev. Jesse Jackson , Rev. Al Sharpton , Brooke Shields , Martin Luther King III , Bernice King , Sheila Jackson-Lee , Usher , Shaheen Jafargholi , Kenny Ortega , Judith Hill , Orianthi Panagaris , his siblings Marlon , Jermaine , and Janet , and his daughter Paris . In 2019,

3825-487: The arena were negotiated between elected city officials and real estate developers Edward P. Roski of Majestic Realty and Philip Anschutz . Roski and Anschutz had acquired the Los Angeles Kings in 1995 and in 1996 began looking for a new home for their team, which then played at the Forum in Inglewood . Majestic Realty Co. and AEG were scouring the Los Angeles area for available land to develop an arena when they were approached by Steve Soboroff , then president of

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3900-484: The arena's seating, including 2,500 club seats, are in the lower bowl. There are also 160 luxury suites, including 15 event suites, on three levels between the lower and upper bowls. The arena's attendance record is held by the fight between World WBA Welterweight Champion Antonio Margarito and Shane Mosley with a crowd of 20,820, set on January 25, 2009. Outside the arena at the Star Plaza are 13 statues of famous Los Angeles athletes and broadcasters. Additionally,

3975-399: The arena, marking the first PBR event to be held there. On June 9, 2019, the ACE Family hosted a charity basketball game against singer Chris Brown . On November 9, 2019, the arena hosted KSI vs. Logan Paul II , a boxing event headlined by a rematch between the two YouTubers . On November 28, 2020, the arena hosted the boxing event Mike Tyson vs. Roy Jones Jr . On April 14, 2024,

4050-431: The attempt to rename Candlestick Park in San Francisco to 3Com Park. The general public (and some media outlets) continued to call the facility what it had been known as for over three decades – i.e. Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable , and the stadium was renamed Monster Park . San Francisco voters responded by passing an initiative (Proposition H) in

4125-404: The exception of 2003, 2018, 2021 and 2022. As of 2023, the venue has hosted the Grammy Awards 21 times , hosting more than any other venue in the history of the Grammy Awards. The venue opened in 1999 as the home of the Los Angeles Lakers and Los Angeles Clippers (NBA), and Los Angeles Kings of the NHL. The Los Angeles Sparks of the WNBA joined in 2001, while the Los Angeles D-Fenders of

4200-504: The first act to perform at the venue on its opening in 1999. Dave Matthews Band famously played the venue twice in 2008, despite the first show being the day of founding member and saxophonist LeRoi Moore 's death. After the American singer Michael Jackson died in 2009, a televised memorial service was held at the arena. Its operator, AEG, had promoted the This Is It concert residency that Jackson had been scheduled to perform at The O2 Arena in London. Jackson had been rehearsing at

4275-454: The first phase over the 2022 NBA and NHL offseason included new video boards and ribbon displays, and updated concessions. There are plans for the City View Terrace to be converted into an indoor outdoor deck, a new area known as the Tunnel Club, Chick Hearn Court to be converted into a pedestrian plaza between the arena and the rest of L.A. Live, and updated player facilities such as locker rooms. Bruce Springsteen & The E Street Band were

4350-409: The general public. Some people see it as an example of a selling out , especially when they see no obvious benefit to themselves. They often refuse to use a new name, preferring instead to use a non-branded name, especially in colloquial situations. Rebranding can also lead to confusion. In such cases, there may be a lengthy period during which the property is known by both names. A common example

4425-411: The lighting inside the arena was modified for Lakers games. The lights were focused only on the court itself (hence the promotional Lights Out campaign), reminiscent of the Lakers' early years at The Forum . The initial fan reaction was positive and has been a fixture on home games since. The Daktronics see-through shot clock was first installed prior to the 2008–09 NBA season . The Clippers adopted

4500-431: The location for the public memorial of basketball player Kobe Bryant following the death of him and his daughter Gianna, among others, in the 2020 Calabasas helicopter crash . It took place on February 24 (2/24, a reference to Gianna's and Kobe's basketball numbers) 2020. It included eulogies from his wife Vanessa, Shaquille O'Neal , Michael Jordan , Rob Pelinka , Diana Taurasi , and Sabrina Ionescu . Staples Center

4575-410: The mid-2000s in most major league sites where only known sponsors have advertising displayed, "neutralizing" an arena has become a much easier process than in the past. Regina, Saskatchewan 's REAL District was formerly named " Evraz Place"; when discussing its 2022 rebranding, its owner Regina Exhibition Association Limited stated that it had sometimes received shipments and communications meant for

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4650-434: The naming rights after selling the team) was able to use the same name for the Cardinals' new stadium which opened on April 4, 2006. Foxboro Stadium , the home of the New England Patriots between 1971 and 2001, was an early example of a team selling naming rights to a company that did not own it, naming the stadium Schaefer Stadium after the beer company from its opening until 1983. The public reaction to this practice

4725-446: The new building, which opened two years later. It was financed privately at a cost of US$ 375 million and was named for the office-supply company Staples, Inc. , which was one of the center's corporate sponsors that paid for naming rights. Staples' 20-year naming rights deal was renewed in 2009. The arena opened on October 17, 1999, with a Bruce Springsteen & The E Street Band concert as its inaugural event. On October 21, 2009,

4800-421: The new see-through shot clock prior to the 2010–11 NBA season . For Sparks games, the court used is named after Sparks player Lisa Leslie , and was officially named prior to the 2009 home opener against the Shock on June 23, 2006. The Los Angeles Kings hosted the 2010 NHL Entry Draft at the arena in June 2010. In 2012, the Clippers, Kings, and Lakers all advanced to their leagues' respective playoffs, with

4875-452: The program ; examples include The Fleischmann's Yeast Hour , Texaco Star Theatre and The Philco Television Playhouse . This form of sponsorship fell out of favor in the late 1950s, although later examples include Mutual of Omaha's Wild Kingdom , which originally aired from 1963 to 1988. One of the last surviving examples is the now irregularly-airing Hallmark Hall of Fame , on the air since 1951. The International Star Registry

4950-474: The purchaser of a stadium's naming rights may choose to donate those rights to an outside organization, typically one to which it is closely related. Probably the most notable example of this is Friends Arena , a major stadium in Stockholm . The facility was originally known as Swedbank Arena, but in 2012 that company donated those rights to the Friends Foundation, an organization heavily sponsored by Swedbank that seeks to combat school bullying . More recently,

5025-463: The real estate developers. The negotiations grew contentious at times and the real estate developers threatened to pull out altogether on more than one occasion. The main opposition came from Councilman Joel Wachs , who opposed utilizing public funds to subsidize the proposed project, and councilwoman Rita Walters , who objected to parts of it. Ultimately, the developers and city leaders reached an agreement, and in 1997, construction broke ground on

5100-581: The same league. The venue is also frequently used for major concerts, and has been the most frequent host of the Grammy Awards ceremony since its opening. Crypto.com Arena will host the gymnastics competition during the 2028 Summer Olympics . Crypto.com Arena has 950,000 square feet (88,257.9 m ) of total space, with a 94-foot (28.7 m) by 200-foot (61.0 m) arena floor. It stands 150 feet (45.7 m) tall. The arena seats up to 19,067 for basketball , 18,145 for ice hockey , and around 20,000 for concerts or other sporting events. Two-thirds of

5175-573: The title "Busch Stadium" after one of the company's founders. The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer ). The name would later be shifted to the Busch Memorial Stadium in 1966 , shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. By that time, Major League Baseball 's policy had changed – with Coors Field in Denver and Miller Park in Milwaukee going up in that span – and Anheuser-Busch (who retained

5250-420: The venue. On August 21, 2015, prior to one of her performances on the 1989 Tour , Kobe Bryant presented Swift with a banner commemorating this achievement, which was hung in the arena's rafters. The Taylor Swift banner, however, became the subject of a curse among Lakers and Kings fans, who suspected that the banner was contributing to their teams' respective playoff droughts. Eventually, the Kings began to hide

5325-447: The very traditional Indianapolis 500 ) embracing title sponsorship. Sports media coverage (such as ESPN news reports) typically refer to races by the town in which the home race track is held, avoiding the use of sponsored names in news coverage. Television and radio series, especially in the early days of each medium in the early-mid 20th century, frequently sold the naming rights to their programs to sponsors, most of whom bankrolled

5400-666: Was also recorded at the centre during the Church's "Love Sydney" event held on 10 September 2009. In 1998, Shout to the Lord 2000 was recorded at this place as well during the 1998 Hillsong Conference. This article about a sports venue in Australia is a stub . You can help Misplaced Pages by expanding it . This article about a Summer Olympics venue is a stub . You can help Misplaced Pages by expanding it . Naming rights The distinctive characteristic for this type of naming rights

5475-840: Was known as the Pop-Tarts Bowl. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world. During the 1980s, sanctioned auto races in NASCAR and IndyCar began to abandon their traditional names in favor of exclusive sponsor names. The trend expanded rapidly in NASCAR such that in 1991, all 29 races in

5550-473: Was officially unveiled on September 22, 2010, as AEG and Staples Center executives, as well as player representatives from the Lakers ( Sasha Vujacic ), Clippers ( Craig Smith ), and Kings ( Matt Greene ) were on hand for the presentation. On January 15, 2018, in the aftermath of an NBA basketball game between the Houston Rockets and the Los Angeles Clippers , point guard Chris Paul utilized

5625-414: Was reported to be valued at $ 700 million over 20 years, in comparison to the $ 116 million paid by Staples under its previous 20-year agreement—making it the most valuable naming rights contract in all of sports. The name change was met with opposition and many fans still refer to this arena as Staples Center. In 2022, the arena began to undergo a multi-phase renovation, expected to be completed in 2024;

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