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110-558: PBS Kids (stylized as PBS KIDS ) is the brand for most of the children's programming aired by PBS in the United States. The target audience is children between the ages of 2 and 8. PBS Kids brand programming is aired daily on most local PBS stations during a daytime block, typically scheduled in the morning hours, in addition to a separate 24/7 channel (sometimes called the PBS Kids Channel or PBS Kids 24/7 ). Both

220-439: A target audience . Marketers tend to treat brands as more than the difference between the actual cost of a product and its selling price; rather brands represent the sum of all valuable qualities of a product to the consumer and are often treated as the total investment in brand building activities including marketing communications. Consumers may look on branding as an aspect of products or services, as it often serves to denote

330-469: A titulus pictus . The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Roman marks or inscriptions were applied to a very wide variety of goods, including, pots, ceramics, amphorae (storage/shipping containers) and on factory-produced oil-lamps. Carbonized loaves of bread , found at Herculaneum , indicate that some bakers stamped their bread with

440-797: A Big Big World . On April 23, 2024, The Roku Channel added PBS Retro , a free ad-supported streaming channel, which consists of retired PBS Kids programming, such as Mister Rogers' Neighborhood and Reading Rainbow . A selection of PBS Kids brand programming is available outside of the United States through PBS Distribution, PBS International and GBH , who jointly offer a PBS Kids subscription channel and on-demand video services to international audiences. PBS Distribution partnered with MultiChoice to launch PBS Kids on May 22, 2019, on DStv and GOtv platforms across its Sub-Saharan Africa footprint. PBS Distribution partnered with Foxtel to launch PBS Kids on July 1, 2021, in Australia. The channel

550-601: A Pre-School Animated Program (includes Peg + Cat co-creators Billy Aronson and J ennifer Oxley , Kevin Del Aguila , Dustin Ferrer , David Steven Cohen, Qui Nguyen , and writers), and Outstanding Music Direction and Composition (Steven Rebollido, music supervisor; J. Walter Hawkes, music director; and Martin Erskine and D. D. Jackson, composers). In late 2016, Fred Rogers Productions and 9 Story Media Group signed

660-636: A brand may recognize that advertising touchpoints are most effective during the pre-purchase experience stage therefore they may target their advertisements to new customers rather than to existing customers. Overall, a brand has the ability to strengthen brand equity by using IMC branding communications through touchpoints. Brand communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers . One method of brand communication that companies can exploit involves electronic word-of-mouth (eWOM). eWOM

770-400: A brand may showcase its primary attribute as environmental friendliness. However, a brand's attributes alone are not enough to persuade a customer into purchasing the product. These attributes must be communicated through benefits , which are more emotional translations. If a brand's attribute is being environmentally friendly, customers will receive the benefit of feeling that they are helping

880-403: A brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. For example, Coca-Cola not only protects the brand name, Coca-Cola , but also protects the distinctive Spencerian script and the contoured shape of the bottle. Brand identity

990-463: A brand with consumers. For example, a jingle or background music can have a positive effect on brand recognition, purchasing behaviour and brand recall. Therefore, when looking to communicate a brand with chosen consumers, companies should investigate a channel of communication that is most suitable for their short-term and long-term aims and should choose a method of communication that is most likely to reach their target consumers. The match-up between

1100-478: A brand, the more they trusted the brand. This suggests that a company could look to employ a social-media campaign to gain consumer trust and loyalty as well as in the pursuit of communicating brand messages. McKee (2014) also looked into brand communication and states that when communicating a brand, a company should look to simplify its message as this will lead to more value being portrayed as well as an increased chance of target consumers recalling and recognizing

1210-518: A broad range of goods. In 1266, makers' marks on bread became compulsory in England. The Italians used brands in the form of watermarks on paper in the 13th century. Blind stamps , hallmarks , and silver-makers' marks —all types of brand—became widely used across Europe during this period. Hallmarks, although known from the 4th-century, especially in Byzantium, only came into general use during

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1320-412: A category is differentiated from its competing brands, and thus the brand helps customers & potential customers understand which brand satisfies their needs. Thus, the brand offers the customer a short-cut to understanding the different product or service offerings that make up a particular category. Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness

1430-417: A certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners, branded products or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic , store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of

1540-424: A children's channel locally. 80 stations, making up about half of the member stations participants, signed up to be promoters; most of the remaining stations opted to develop independent children's programming services featuring programs distributed by PBS and through outside distributors such as American Public Television to fill space on digital subchannels that formerly served as PBS Kids Channel members. Many of

1650-1021: A corporation hopes to accomplish, and to explain why customers should choose one brand over its competitors. Brand personality refers to "the set of human personality traits that are both applicable to and relevant for brands." Marketers and consumer researchers often argue that brands can be imbued with human-like characteristics which resonate with potential consumers. Such personality traits can assist marketers to create unique, brands that are differentiated from rival brands. Aaker conceptualized brand personality as consisting of five broad dimensions, namely: sincerity (down-to-earth, honest, wholesome, and cheerful), excitement (daring, spirited, imaginative, and up to date), competence (reliable, intelligent, and successful), sophistication (glamorous, upper class, charming), and ruggedness (outdoorsy and tough). Subsequent research studies have suggested that Aaker's dimensions of brand personality are relatively stable across different industries, market segments and over time. Much of

1760-472: A different stage in a customer's cognitive ability to address the brand in a given circumstance. Marketers typically identify two distinct types of brand awareness; namely brand recall (also known as unaided recall or occasionally spontaneous recall ) and brand recognition (also known as aided brand recall ). These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising. Brand recognition

1870-680: A diverse youth audience and how they portray themselves. In February 2023, a major shift in program scheduling reduced the duration of the daytime PBS Kids block on local PBS stations significantly. Previously, the PBS Kids block encompassed a much larger portion of the daytime schedule, including both before- and after-school hours throughout the morning and afternoon. Many PBS stations had already begun transitioning to shorter morning blocks, but this change pushed nearly all stations to shorten their daytime children's schedules to morning hours only. PBS cited changes in viewing behaviors, and decided that it

1980-466: A fall 2016 relaunch, the PBS Kids Channel was ultimately relaunched on January 16, 2017. Structured as a multi-platform service , it was made available for distribution to digital subchannels of participating PBS member stations, initially launching on 73 member stations (counting those operated as subregional PBS member networks), with an additional 34 agreeing to begin carrying the network at

2090-756: A free live stream of the 24/7 PBS Kids Channel. On May 8, 2013, PBS Kids programming was added to the Roku streaming player. On July 1, 2016, Amazon Prime Video and PBS Distribution entered into a multi-year agreement which saw several PBS Kids series on other streaming services move to Amazon Prime Video. The PBS Kids subscription allows families to stream nearly all PBS Kids programs currently broadcast on air; however, notable exceptions exist, namely Sesame Street, which streams on Max , and Curious George , which streams on NBCUniversal 's Peacock . The PBS Kids add-on service also includes several retired series, such as Reading Rainbow , Kratts' Creatures , and It's

2200-462: A given category, when prompted with a brand name, a larger number of consumers are typically able to recognize it. Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. For example, Disney successfully branded its particular script font (originally created for Walt Disney's "signature" logo ), which it used in

2310-493: A high level of brand equity. Brand owners manage their brands carefully to create shareholder value . Brand valuation is a management technique that ascribes a monetary value to a brand. The word brand , originally meaning a burning piece of wood, comes from a Middle English brand , meaning "torch", from an Old English brand . It became to also mean the mark from burning with a branding iron. Branding and labeling have an ancient history. Branding probably began with

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2420-658: A later date. An online live stream of the PBS Kids Channel was also added to the PBS Kids website and video app upon the channel's debut, allowing viewers to toggle from the program being aired to a related educational game extending the interactivity introduced by Sesame Street . The free online livestream also allows viewers to access the 24/7 channel even in areas where some local PBS stations, such as WUFT in Gainesville, Florida and WEIU-TV in Charleston, Illinois , do not carry it on its subchannels. The PBS Kids Channel

2530-507: A low-involvement purchasing decision. Brand recognition is often the mode of brand awareness that operates in retail shopping environments. When presented with a product at the point-of-sale, or after viewing its visual packaging, consumers are able to recognize the brand and may be able to associate it with attributes or meanings acquired through exposure to promotion or word-of-mouth referrals. In contrast to brand recall, where few consumers are able to spontaneously recall brand names within

2640-607: A new block titled " PTV ", airing on 11 member stations at launch. In addition to scheduled educational programming, PTV also incorporated interstitial content with the P-Pals in their fictional world "PTV Park" for younger children. Older children were targeted with live-action and music video interstitials. Apple Computer provided a $ 1.5 million grant to PTV and became its first national underwriter on June 26, 1995, as part of their "Bring Learning Home" corporate initiative. A " Ready To Learn " grant unveiled on January 8, 1996, supported

2750-528: A number of PBS Kids Go! shows which rotated on a weekly basis and linked to interactive online games. The video player later expanded to include all PBS Kids programming, and the entire platform evolved into the PBS Kids Video app, which initially became publicly available for free on May 12, 2011. The PBS Kids Video app is currently the primary source for free streaming of on-demand video clips and full episodes of PBS Kids programming. The app also features

2860-590: A one-hour Spanish-language block called "PBS Kids Vayan!" (Spanish for "Go!", which would air select shows in Spanish with English subtitles), an evening "Go! Family" block, and an educational "Go! Figure" school block. The PBS Kids Go! Channel was originally set to launch in October 2006. However, stations found that the sliding scale licensing fees were too high for what little exclusive programming they would have received, especially after spending additional funds for

2970-611: A prospective channel to fulfill this mandate. The channel was largely funded by satellite provider DirecTV . It was partly created to compete against the Nick Jr. block and its sister network Noggin ; at the time, Noggin was co-owned by the Children's Television Workshop (the production company behind Sesame Street ) and Nickelodeon . Because the pay-TV rights to the Children's Television Workshop's programs were owned by Noggin,

3080-399: A receiver, it runs the risk of the receiver incorrectly interpreting the message. Therefore, a brand should use appropriate communication channels to positively "…affect how the psychological and physical aspects of a brand are perceived". In order for brands to effectively communicate to customers, marketers must "…consider all touch point |s, or sources of contact, that a customer has with

3190-473: A strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil , wine , cosmetics , and fish sauce and, in the 21st century, extends even further into services (such as legal , financial and medical ), political parties and people 's stage names. In

3300-530: A time when digital and high-definition broadcasts were increasing reach and gaining popularity. In April 2006, PBS announced plans for a replacement 24-hour digital multicast network called the PBS Kids Go! Channel . This would expand upon the afternoon PBS Kids Go! block on PBS, with additional new content and reruns of returning programs, such as HIT Entertainment 's Wishbone and Kratts' Creatures . Other exclusive content for this channel would include

3410-414: A trademark from the late 1870s, with great success. Pears' soap , Campbell's soup , Coca-Cola , Juicy Fruit chewing gum and Aunt Jemima pancake mix were also among the first products to be "branded" in an effort to increase the consumer's familiarity with the product's merits. Other brands which date from that era, such as Ben's Original rice and Kellogg's breakfast cereal, furnish illustrations of

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3520-407: A trademark in the form of a 'White Rabbit", which signified good luck and was particularly relevant to women, who were the primary purchasers. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop. In ancient Rome , a commercial brand or inscription applied to objects offered for sale was known as

3630-509: A visual or verbal cue. For example, when looking to satisfy a category need such as a toilet paper, the customer would firstly be presented with multiple brands to choose from. Once the customer is visually or verbally faced with a brand, they may remember being introduced to it before. When given a cue, consumers able to retrieve the memory node associated with the brand exhibit brand recognition. Often, this form of brand awareness assists customers in choosing one brand over another when faced with

3740-413: Is a brand's personality . Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what

3850-420: Is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others. For a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and

3960-403: Is a fundamental asset to a brand's equity , the worth of a brand's identity would become obsolete without ongoing brand communication. Integrated marketing communications (IMC) relates to how a brand transmits a clear consistent message to its stakeholders . Five key components comprise IMC: The effectiveness of a brand's communication is determined by how accurately the customer perceives

4070-469: Is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. Various forms of brand awareness can be identified. Each form reflects

4180-410: Is a relatively new approach [Phelps et al., 2004] identified to communicate with consumers. One popular method of eWOM involves social networking sites (SNSs) such as Twitter . A study found that consumers classed their relationship with a brand as closer if that brand was active on a specific social media site (Twitter). Research further found that the more consumers "retweeted" and communicated with

4290-435: Is also available on both DirecTV and DirecTV Stream on channel 288. The PBS Kids Channel is counterprogrammed from the PBS Kids block on PBS, so that the same program would not be shown on either simultaneously. It mainly features double-runs of existing series on PBS Kids' schedule (including some not carried on the primary channels of certain member stations); as such, no additional programs had to be acquired to help fill

4400-408: Is independent from the nationally sourced feed. The PBS Kids Channel has had two iterations in the age of digital television ; one which existed between 1999 and 2005, and the current version which was launched in 2017. On September 6, 1999, PBS launched a 24-hour PBS Kids network in several markets, in conjunction with the overall introduction of the PBS Kids brand to provide a unified branding for

4510-421: Is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation . Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. When a customer is familiar with a brand or favors it incomparably over its competitors, a corporation has reached

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4620-442: Is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand. Brand recognition (also known as aided brand recall ) refers to consumers' ability to correctly differentiate a brand when they come into contact with it. This does not necessarily require consumers to identify or recall the brand name. When customers experience brand recognition, they are triggered by either

4730-541: Is presented as if it were drawn on graph paper . On March 3, 2015, PBS Kids renewed Peg + Cat for a second season, which started on April 4, 2016. On March 28, 2016, a one-hour two-part film aired on PBS Kids. A new film, titled Peg + Cat Save the World , focused on the duo being called upon by the President of the United States (voiced by Sandra Oh ), to prevent a global disaster. On March 14, 2016, PBS Kids released

4840-406: Is stronger than brand recognition, as the brand must be firmly cemented in the consumer's memory to enable unassisted remembrance. This gives the company huge advantage over its competitors because the customer is already willing to buy or at least know the company offering available in the market. Thus, brand recall is a confirmation that previous branding touchpoints have successfully fermented in

4950-564: Is the herbal paste known as chyawanprash , consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. One well-documented early example of a highly developed brand is that of White Rabbit sewing needles, dating from China's Song dynasty (960 to 1127 CE). A copper printing plate used to print posters contained a message which roughly translates as: "Jinan Liu's Fine Needle Shop: We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time." The plate also includes

5060-784: The Qin dynasty (221-206 BCE); large numbers of seals survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) where the local community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE, and facilitated the labelling of goods and property; and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome. Identity marks, such as stamps on ceramics, were also used in ancient Egypt. Diana Twede has argued that

5170-419: The ancient Egyptians , who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron . If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean

5280-543: The "P-Pals", animated characters shaped like the PBS "P-head" logo who encouraged skills such as gathering information, self-esteem, cooperation and achieving goals in specially-developed interstitials. The framework for PBS Kids was established as part of PBS' " Ready to Learn " initiative, a project intended to facilitate access of early childhood educational programming to underprivileged children. On July 11, 1994, PBS repackaged their existing children's educational programming as

5390-481: The "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions". She has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. The systematic use of stamped labels dates from around

5500-484: The "cool" factor. This began the modern practice now known as branding , where the consumers buy the brand instead of the product and rely on the brand name instead of a retailer's recommendation. The process of giving a brand "human" characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. The Quaker Oats Company began using the image of the Quaker Man in place of

5610-400: The "…potential to add positive – or suppress negative – associations to the brand's equity" Thus, a brand's IMC should cohesively deliver positive messages through appropriate touch points associated with its target market. One methodology involves using sensory stimuli touch points to activate customer emotion. For example, if a brand consistently uses a pleasant smell as a primary touchpoint,

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5720-518: The 1st century CE. The use of hallmarks , a type of brand, on precious metals dates to around the 4th century CE. A series of five marks occurs on Byzantine silver dating from this period. Some of the earliest use of maker's marks, dating to about 1,300 BCE, have been found in India. The oldest generic brand in continuous use, known in India since the Vedic period ( c.  1100 BCE to 500 BCE),

5830-490: The 24-hour PBS Kids Channel. The new PBS Kids branding elements began rolling out on PBS stations in October; PBS provided grants to stations who adopted the new branding early. Brand designers incorporated a thought bubble concept across the brand packaging, intended to associate "imagination, thinking and using your head" with PBS Kids. Included with the new on-air appearance was a bright green logo featuring iconic boy and girl mascot characters Dash and Dot. The PBS Kids website

5940-606: The 6th century BCE. A vase manufactured around 490 BCE bears the inscription " Sophilos painted me", indicating that the object was both fabricated and painted by a single potter. Branding may have been necessary to support the extensive trade in such pots. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture (such as Attianus of Lezoux , Tetturo of Lezoux and Cinnamus of Vichy ) have been found as far away as Essex and Hadrian's Wall in England. English potters based at Colchester and Chichester used stamps on their ceramic wares by

6050-534: The Medieval period. British silversmiths introduced hallmarks for silver in 1300. Some brands still in existence as of 2018 date from the 17th, 18th, and 19th centuries' period of mass-production. Bass Brewery , the British brewery founded in 1777, became a pioneer in international brand marketing. Many years before 1855, Bass applied a red triangle to casks of its pale ale. In 1876, its red-triangle brand became

6160-530: The PBS HD feed. With only one-third of PBS stations initially committing to carry the new network, the plans for the channel were ultimately withdrawn. On February 23, 2016, PBS announced that the 24/7 PBS Kids Channel would be revived after 11 years. PBS president and CEO Paula Kerger stated that during PBS's partnership with Comcast in their operations of Sprout, PBS had discovered the valuable position in children's programming during prime time. Originally set for

6270-552: The PBS Kids Channel to air It's the Great Pumpkin, Charlie Brown , A Charlie Brown Thanksgiving , and A Charlie Brown Christmas over the air, once per year. After the 2021 holiday season, the agreement with PBS ended, and since then, the Peanuts specials have not aired on American broadcast television. On July 19, 2022, PBS Kids introduced a new brand identity by Lippincott ; the rebranding incorporates aspects of

6380-467: The PBS Kids Go! branding was dissolved on October 7, 2013, coinciding with the debut of Peg + Cat . PBS revived the PBS Kids Channel on January 16, 2017, this time being structured as a multi-platform service with an online livestream of the channel on the PBS Kids website and video app, in addition to utilizing largely the same distribution methods that had been used for the original channel. At

6490-476: The atrium, and bearing labels as follows: Scaurus' fish sauce was known by people across the Mediterranean to be of very high quality, and its reputation traveled as far away as modern France. In both Pompeii and nearby Herculaneum, archaeological evidence also points to evidence of branding and labeling in relatively common use across a broad range of goods. Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius"; probably references to

6600-524: The barrels used, effectively using a corporate trademark as a quasi-brand. Factories established following the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market—that is, to customers previously familiar only with locally produced goods. It became apparent that a generic package of soap had difficulty competing with familiar, local products. Packaged-goods manufacturers needed to convince

6710-427: The beginnings of brand management. This trend continued to the 1980s, and as of 2018 is quantified by marketers in concepts such as brand value and brand equity . Naomi Klein has described this development as "brand equity mania". In 1988, for example, Philip Morris Companies purchased Kraft Foods Inc. for six times what the company was worth on paper. Business analysts reported that what they really purchased

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6820-454: The block and 24/7 service are broadcast over the air, via cable and satellite providers and on streaming platforms. Select programming is also available internationally. PBS had historically aired programs for children such as Sesame Street , Mister Rogers' Neighborhood , and Reading Rainbow ; prior to 1993, these programs aired under general PBS branding. In August 1993, PBS introduced new branding for their children's programs featuring

6930-401: The brand and is termed the consumer's brand experience . The brand is often intended to create an emotional response and recognition, leading to potential loyalty and repeat purchases. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image , is a symbolic construct created within the minds of people, consisting of all

7040-412: The brand has a much higher chance of creating a positive lasting effect on its customers' senses as well as memory. Another way a brand can ensure that it is utilizing the best communication channel is by focusing on touchpoints that suit particular areas associated with customer experience . As suggested Figure 2, certain touch points link with a specific stage in customer-brand-involvement. For example,

7150-413: The brand or on the basis of the reputation of the brand owner. Brand awareness involves a customer's ability to recall and/or recognize brands, logos, and branded advertising. Brands help customers to understand which brands or products belong to which product or service category. Brands assist customers to understand the constellation of benefits offered by individual brands, and how a given brand within

7260-425: The brand". Touch points represent the channel stage in the traditional communication model, where a message travels from the sender to the receiver. Any point where a customer has an interaction with the brand - whether watching a television advertisement, hearing about a brand through word of mouth or even noticing a branded license plate – defines a touchpoint. According to Dahlen et al. (2010), every touchpoint has

7370-400: The brand's intended message through its IMC. Although IMC is a broad strategic concept, the most crucial brand communication elements are pinpointed to how the brand sends a message and what touch points the brand uses to connect with its customers [Chitty 2005]. One can analyze the traditional communication model into several consecutive steps: When a brand communicates a brand identity to

7480-509: The brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. Brand development, often performed by a design team , takes time to produce. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers,

7590-455: The brand. In 2012 Riefler stated that if the company communicating a brand is a global organization or has future global aims, that company should look to employ a method of communication that is globally appealing to their consumers, and subsequently choose a method of communication with will be internationally understood. One way a company can do this involves choosing a product or service's brand name, as this name will need to be suitable for

7700-602: The channel did not broadcast CTW programming, including longtime PBS staple Sesame Street , though an exception was made with the CTW-produced Dragon Tales (which premiered on the same day as the launch of the PBS Kids Channel). The channel was unsuccessful and had only reached 9 million households as of 2002, compared to Noggin's 23.3 million households at the time. In the aftermath of DirecTV's decision not to renew its funding agreement with

7810-446: The channel's schedule. On April 21, 2017, the channel launched "PBS Kids Family Night," a weekly block on Friday evenings (with encore airings on Saturday and Sunday evenings) that showcase themed programming, premieres or special "movie-length" episodes of new and existing PBS Kids children's programs. Comcast 192 Brand The practice of branding—in the original literal sense of marking by burning—is thought to have begun with

7920-404: The channel, which ended in the third quarter of 2005, PBS decided to shut down the network on September 26 of that year. The PBS Kids Channel was effectively supplanted on that date by PBS Kids Sprout , an advertiser-supported cable and satellite channel that PBS developed in a joint venture with Sesame Workshop , HIT Entertainment and Comcast (the latter of which later bought full control of

8030-501: The consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality. Not all historians agree that these markings are comparable with modern brands or labels, with some suggesting that the early pictorial brands or simple thumbprints used in pottery should be termed proto-brands while other historians argue that

8140-813: The coronavirus age". The PBS Kids Channel (also known as PBS Kids 24/7 ) is an American digital broadcast and online television network operated by the Public Broadcasting Service. The network features a broad mix of live action and animated children's programs distributed to PBS by independent companies and select member stations, which are designed for improving the early literacy, math, and social-emotional skills of young children ages 3 to 9. Some PBS member stations, most notably KLCS in Los Angeles and WDCQ-TV in Bad Axe, Michigan , maintain their own locally programmed PBS Kids feed that

8250-570: The current PBS branding also developed by Lippincott, changing its logo to an electric blue circle with a tweaked version of the existing PBS Kids wordmark (which was maintained in order to preserve brand recognition for younger viewers), set in green and white. The Dash mascot was discontinued (the Dot variant had already been discontinued by 2013), but supplanted by a new system of customizable cartoon characters seen in promos, which have customizable facial features, skin tones, and disability aids to reflect

8360-671: The daytime PBS Kids programming on the station. Participating stations were required to pay an annual fee of $ 1,000 to use the feed. The channel was launched on over 30 PBS member stations with carriage methods ranging from a cable-only service, to a standard-definition digital subchannel, to analog simulcasts. Additional affiliates would pick up the channel later throughout the fall and winter of 1999. FCC requirements mandated satellite providers to set aside 4% of their available channel space for noncommercial educational and informational programming. With these providers limited to offering one such service per programmer, PBS had put forth PBS Kids as

8470-513: The development of Dragon Tales and Between the Lions , which premiered in 1999 and 2000, respectively, as well as their online activities and outreach efforts. By September 1996, 95 PBS stations reaching three quarters of the United States were carrying the PTV service. Starting on October 7, 1996, PBS packaged their programs for school-aged children into the block The Game , airing on 31 stations by

8580-677: The end of the year. On January 18, 1999, PBS announced that it would launch the PBS Kids Channel, meant to be the centerpiece of a larger initiative, in September. On June 9, PBS revealed a wide rebranding of its children's programs and services, known as PBS Kids , at its annual meeting in San Francisco. PBS would also increase its children's programming budget by 25% and commit to two new series: Caillou and Anne of Green Gables: The Animated Series . The rebranding to "PBS Kids" first took effect on September 6, 1999, when PBS launched

8690-516: The environment by associating with the brand. Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values . If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. For example, Nike's brand represents the value of a " just do it " attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values

8800-414: The extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif. According to Kotler et al. (2009), a brand's identity may deliver four levels of meaning: A brand's attributes are a set of labels with which the corporation wishes to be associated. For example,

8910-594: The first part of the film on its YouTube channel. Peg + Cat has received generally positive reviews from television critics and parents of young children. Ryan Berenz of Channel Guide Magazine wrote, "Problem solved: PEG + CAT equals fun!" Peg + Cat has won seven Daytime Emmy Awards : Outstanding Pre-School Children's Animated Program , Outstanding Performer in an Animated Program ( Hayley Faith Negrin ), Outstanding Individual Achievement in Animation (Jennifer Oxley, production designer), Outstanding Writing in

9020-426: The first registered trademark issued by the British government. Guinness World Records recognizes Tate & Lyle (of Lyle's Golden Syrup ) as Britain's, and the world's, oldest branding and packaging, with its green-and-gold packaging having remained almost unchanged since 1885. Twinings tea has used the same logo – capitalized font beneath a lion crest – since 1787, making it

9130-642: The fourth century BCE. In largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality. David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to

9240-436: The information and expectations associated with a product, with a service, or with the companies providing them. Marketers or product managers that responsible for branding, seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics, which make it special or unique. A brand can, therefore, become one of

9350-430: The literature on branding suggests that consumers prefer brands with personalities that are congruent with their own. Consumers may distinguish the psychological aspect (brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand) of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with

9460-419: The logo for go.com . Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall ) is the ability of the customer retrieving the brand correctly from memory. Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to satisfy that need. This level of brand awareness

9570-473: The market that the public could place just as much trust in the non-local product. Gradually, manufacturers began using personal identifiers to differentiate their goods from generic products on the market. Marketers generally began to realize that brands, to which personalities were attached, outsold rival brands. By the 1880s, large manufacturers had learned to imbue their brands' identity with personality traits such as youthfulness, fun, sex appeal, luxury or

9680-540: The marketplace that it aims to enter. It is important that if a company wishes to develop a global market, the company name will also need to be suitable in different cultures and not cause offense or be misunderstood. When communicating a brand, a company needs to be aware that they must not just visually communicate their brand message and should take advantage of portraying their message through multi-sensory information. One article suggests that other senses, apart from vision, need to be targeted when trying to communicate

9790-428: The member stations that launched children's-focused subchannel or cable-only services reduced the amount of sourced programming from PBS Kids carried on their primary channel to a few hours of their weekday daytime schedules, in order to program more adult-targeted fare during the afternoon. The closure of the PBS Kids Channel left many local PBS stations with a vacancy on their multicast digital channel offerings, during

9900-400: The minds of its consumers. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Managing brands for value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation . Brands typically comprise various elements, such as: Although brand identity

10010-569: The modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers . The key components that form a brand's toolbox include a brand's identity, personality, product design , brand communication (such as by logos and trademarks ), brand awareness , brand loyalty , and various branding ( brand management ) strategies. Many companies believe that there

10120-433: The most enduring campaigns of the 20th-century. Brand advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own. Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts

10230-579: The most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . This means that building a strong brand helps to distinguish a product from similar ones and differentiate it from competitors. The art of creating and maintaining a brand is called brand management . The orientation of an entire organization towards its brand is called brand orientation . Brand orientation develops in response to market intelligence . Careful brand management seeks to make products or services relevant and meaningful to

10340-564: The name of the producer. The use of identity marks on products declined following the fall of the Roman Empire . In the European Middle Ages , heraldry developed a language of visual symbolism which would feed into the evolution of branding, and with the rise of the merchant guilds the use of marks resurfaced and was applied to specific types of goods. By the 13th century, the use of maker's marks had become evident on

10450-415: The network via NBCUniversal ). PBS gave local stations an option to sign on PBS Kids Sprout promoters, providing them cross-promotional and monetary benefits in exchange for giving up the ability to carry a competing preschool-targeted channel. For example, PBS member station WBGU-TV aired promotional spots for PBS Kids Sprout during their PBS Kids daytime block, thereby forfeiting their eligibility to air

10560-657: The practice of branding livestock to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realized that the brand provided information about origin as well as about ownership, and could serve as a guide to quality. Branding was adapted by farmers, potters, and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals , which acted as quasi-brands, have been found on early Chinese products of

10670-473: The presence of these simple markings does not imply that mature brand management practices operated. Scholarly studies have found evidence of branding, packaging, and labeling in antiquity. Archaeological evidence of potters' stamps has been found across the breadth of the Roman Empire and in ancient Greece . Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. Pottery marking had become commonplace in ancient Greece by

10780-518: The producer's name. Roman glassmakers branded their works, with the name of Ennion appearing most prominently. One merchant that made good use of the titulus pictus was Umbricius Scaurus, a manufacturer of fish sauce (also known as garum ) in Pompeii, c.  35 CE . Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of

10890-565: The product, the consumer lifestyle, and the endorser is important for the effectiveness of brand communication. Peg %2B Cat Peg + Cat is an animated children's television series based on the children's picture book "The Chicken Problem", which was published in 2012. The series, which featured the voice acting of Hayley Faith Negrin and Dwayne Hill , was created by Billy Aronson and Jennifer Oxley and produced by Fred Rogers Productions and 9 Story Media Group . It debuted on most PBS stations on October 7, 2013, as part of

11000-399: The revamped PBS Kids brand, and aired 63 episodes through April 23, 2018. In Canada the show is broadcast on Treehouse TV . The show is targeted to children 3 to 5 years old. The goal is to "inspire preschoolers’ natural curiosity about math and help them develop new skills and strategies for solving problems creatively in their daily lives". In keeping with the math theme, the animation

11110-409: The service's children's programming offerings. The separate network (referred to as the PBS Kids Channel in press materials) was available on high-tier subscription providers, and was also offered to PBS member stations for use on a "cablecast" service (a subscription-based local channel provided by the member station) or for use on the member station's free-to-air analog channel to provide a portion of

11220-562: The time of launch, no changes were made to the main PBS Kids block on PBS. The block is counter programmed from the channel, thus the same show would not be shown at the same time on the channel and block. In November 2020, PBS Kids, in association with the main PBS service, became the terrestrial television home of select specials from the Peanuts animated library , under a sub-licensing agreement with Apple TV+ . The agreement allowed both PBS and

11330-476: The trend. By the early 1900s, trade press publications, advertising agencies , and advertising experts began producing books and pamphlets exhorting manufacturers to bypass retailers and to advertise directly to consumers with strongly branded messages. Around 1900, advertising guru James Walter Thompson published a housing advertisement explaining trademark advertising. This was an early commercial explanation of what scholars now recognize as modern branding and

11440-400: The way in which consumers had started to develop relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon /Esso, using insights drawn from research into psychology and cultural anthropology , led to some of

11550-417: The world's oldest in continuous use. A characteristic feature of 19th-century mass-marketing was the widespread use of branding, originating with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or company insignia on

11660-411: Was advantageous to focus their children's programming in the mornings and cater to more general audiences in the afternoons, while continuing to grow their audience on the 24/7 kids service. As online streaming began to increase in popularity, PBS launched the PBS Kids Go! video player on its website on September 8, 2008. This federally-funded, innovative video streaming platform featured video clips from

11770-565: Was directed at the oldest subset of the existing PBS Kids demographic (generally ages 6 to 8). This spurred plans for a new 24/7 service, which PBS offered as a replacement early school-aged kids network by April 2006. The PBS Kids Go! Channel was intended to be launched in October 2006, but was later cancelled before launch. Amid 2011 research which revealed that the PBS Kids brand was more recognizable than PBS Kids Go!, and ratings which showed preschoolers and school-age children watching each other's shows, PBS Kids received another graphic redesign and

11880-567: Was discontinued two years later on July 1, 2023. For list of all PBS Kids programs, see List of programs broadcast by PBS Kids . PBS Kids programming has historically received generally positive reviews from television critics and parents of young children. L.A. Story (a division of Blogspot) wrote, "Great for any little explorer!" Rob Owen of Pittsburgh Post-Gazette wrote, "Best children's entertainment available". Valerie Williams of Scary Mommy wrote, "A wonderful gift". Steve Aquino of Forbes wrote, "Making learning accessible in

11990-435: Was relaunched with some new areas on February 1, 2000. The PBS Kids Channel was shut down on September 26, 2005, in favor of a new commercial cable and satellite joint venture channel, PBS Kids Sprout . However, the PBS Kids block continued on the PBS daytime schedule. One year prior to the launch of PBS Kids Sprout, PBS developed PBS Kids Go! , a sub-brand of PBS Kids, which debuted in October 2004. This programming block

12100-435: Was the brand name. With the rise of mass media in the early 20th century, companies adopted techniques that allowed their messages to stand out. Slogans , mascots , and jingles began to appear on radio in the 1920s and in early television in the 1930s . Soap manufacturers sponsored many of the earliest radio drama series, and the genre became known as soap opera . By the 1940s, manufacturers began to recognize

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