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56-647: The DPG Media Group operates through three national subsidiaries: In 1987 the Van Thillo family, already the publishers of magazines Joepie (1973) and Dag Allemaal (1984), obtained 66 percent of shares in the Flemish publishing company Hoste NV, publisher of newspaper Het Laatste Nieuws and magazine Blik . In 1990 the rest of the shares were acquired and the company's name was changed to De Persgroep . The company had already bought Flemish newspaper publisher De Nieuwe Morgen in 1989, giving it ownership over

112-622: A Turkish advertising intelligence firm. VNU was acquired by a group of six private equity firms: the American Kohlberg Kravis Roberts , Thomas H. Lee Partners , Blackstone Group , Carlyle Group and Hellman & Friedman , and Dutch equity firm AlpInvest Partners for £5bn. In the same year, the group hired David L. Calhoun, formerly of General Electric , as CEO. He renamed VNU as The Nielsen Company in 2007. VNU sold its business publications division for €320m (£210m) to venture capital group 3i , which then sold

168-571: A button to signify when they are in the room and push it again when they leave, even if the TV is still on. This form of measurement was intended to provide a more accurate picture of who was watching and when. In July 2008, Nielsen released the first in a series of quarterly reports, detailing video and TV usage across the 'three screens' – Television, Internet and Mobile devices. The A2/M2 Three Screen Report also includes trends in timeshifted viewing behavior and its relationship to online video viewing,

224-491: A demographic breakdown of mobile video viewers and DVR penetration. On September 30, 2016, Nielsen made its Digital Content Ratings available in full syndication for clients. On September 9, 2016, Nielsen announced that it would retire its paper TV diaries by mid-2017 and provide all electronic measurement in its local television ratings. Nielsen was acquired by the Dun & Bradstreet Company in 1984. In 1996, D&B divided

280-481: A joint venture called AGB Nielsen Media Research with WPP Group 's AGB Group, a European competitor which provides similar services. VNU acquired a majority stake in Buzzmetrics, a company which measures consumer-generated media online. Under the new ownership, Nielsen bought the remaining shares of the company in 2007. In the same year, Nielsen acquired Telephia, which measures mobile media, and Bilesim Medya,

336-556: A new company, De Deeluitgeverij, and a fourth, popular science title Eos, was sold to the new Eos Wetenschap vzw . In 2016, De Persgroep carried out several acquisitions in the Netherlands. Now part of its portfolio: website Hardware.info , B2B marketing company Synpact, and online video platform MyChannels . In Belgium De Persgroep acquired financial comparison website Spaargids.be . With virtual network operator Mobile Vikings  [ nl ] , an additional telecom brand

392-559: A practical management tool. The holding company was originally incorporated in the Netherlands and later was purchased on May 24, 2006, by a consortium of private equity firms . In January 2011, Nielsen consummated an initial public offering of common stock and, subsequently, started trading on the New York Stock Exchange under the symbol "NLSN". On August 31, 2015, Nielsen N.V., a Dutch public company listed on

448-601: A proposal that resulted in a change in the company's legal domicile, from the Netherlands to the United Kingdom. Upon approval, the company became incorporated under English law and was registered as a public limited company to be named Nielsen Holdings PLC . Up to 2022, James Attwood Jr. was Nielsen's non-executive chairman, who succeeded Dave Calhoun as Executive Chairman in January 2016. Prior to joining Nielsen as CEO in 2006, Dave Calhoun served as Vice Chairman of

504-638: A reported price of $ 650 million. VNU merged much of the purchased Miller Freeman assets into VNU Expositions. VNU subsequently divested themselves of a few former Miller Freeman assets. VNU announced a heavy restructuring of its technology news portal, VNUNet, in February 2001. Ten employees were laid off due to the plan. The company disposed of its entire magazine publishing arm later in 2001 to Sanoma for €1.25 million, and sold its newspaper properties to Wegener . Focusing instead on market research and data collection, it acquired AC Nielsen in 2001, recombining

560-407: A retail in-store execution and sales analytics company. On September 18, 2014 Nielsen announced the acquisition of Indicus Analytics Pvt Ltd. On October 8, 2014, Nielsen acquired Affinnova, an international media and marketing research firm. The Affinnova team joins Nielsen's legacy BASES team to form Nielsen's Innovation Practice area. On January 22, 2015, Nielsen acquired Brandbank, specialized in

616-620: A second newspaper, De Morgen . Also in 1987, De Persgroep was one of nine publishers involved in the foundation of the Vlaamse Televisie Maatschappij (VTM), the first and main commercial TV broadcaster in Flanders. The channel was launched on 1 February 1989. Each publisher originally owned 11.1% of the new company's shares. On 30 January 1995, Vlaamse Televisie Maatschappij launched a second TV channel, Ka2 (now VTM 2 ). In 1992, De Persgroep launched Goed Gevoel ,

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672-530: A sports measurement, evaluation and intelligence company based in Stamford, Connecticut . On December 20, 2016, Nielsen announced its agreement with Tribune Media Company to purchase Gracenote , a provider of media and entertainment metadata. On January 5, 2017, The Carlyle Group acquired Claritas from Nielsen. On January 20, 2017, The NPD Group acquired the US assets of Nielsen BookScan . On January 23, 2017,

728-424: A time when the medium was just getting off the ground. Just as with radio, a sampling of homes across the U.S. was used to develop ratings. This information was collected on a device that was attached to a television that recorded what was being watched. In 1953, the company began sending out diaries to a smaller sample of homes ("Nielsen families") within the survey to have them record what they had watched. This data

784-664: Is located. De Persgroep acquired Mecom Group in 2014, thereby adding Wegener, publisher of regional newspapers in the Netherlands, to its assets. The acquisition also included Berlingske Media a Danish media group particularly known for the Berlingske newspaper, one of the world's oldest, and the popular tabloid paper B.T. . De Persgroep sold Midtjyske Media, Berlingske Media's regional newspaper division, to Jutland Funen Media in 2015. In 2015, Sanoma 's Belgian division sold four magazines ( Humo , Story , TeVe Blad and Vitaya magazine ) to De Persgroep. Vitaya magazine

840-542: The AC Nielsen Company in August 1923 with the idea of selling engineering performance surveys. It was the first company to offer market research . The company expanded its business in 1932 by creating a retail index that tracked the flow of food and drug purchases. This was the first retail measurement of its kind and for the first time allowed a company to determine its "share" of the market—the origination of

896-593: The General Electric Company and President and Chief Executive Officer of GE Infrastructure, the largest of six GE business units. He served as Nielsen CEO from 2006 to 2014, when he was succeeded by Mitch Barns. Barns joined Nielsen in 1997, and has held various roles in Europe, Asia, and North America leading major parts of the business. On December 3, 2018, David Kenny was named CEO of Nielsen, succeeding Mitch Barns. In September 2023, Karthik Rao

952-667: The Randstad . PCM sold its stake in Het Parool to De Persgroep in 2002, making it De Persgroep's first foreign investment. PCM was acquired by British-based investment group Apax Partners in 2004. In 2005, Algemeen Dagblad and four regional newspapers were housed in AD New Media BV with PCM holding a 63% interest in the venture. In July 2009, De Persgroep acquired a majority stake in PCM Publishing and renamed

1008-465: The Belgian singers such as Willy Sommers , Micha Mara, Paul Severs, Jimmy Frey and John Terra . The magazine was redesigned in 1985 to improve its sales and became a publication with a focus on pop music celebrities. It began to target 12-17 years old girls after its redesign. The publications of photonovels ended in February 2014. The magazine sold 31,133 copies in February 2015. Joepie folded in

1064-599: The European and North American markets, and educational publications. In 1997, VNU acquired the directory publishing business of ITT Sheraton (ITT World Directories) for $ 2.1 billion; the business was renamed VNU World Directories. VNU acquired Nielsen Media Research, part of the former AC Nielsen Company, in 1999. It was the owner of the Hungarian business magazine Figyelő in the 1990s. In 2000, VNU acquired Miller Freeman, Inc. from United News & Media for

1120-566: The Global Connect division ( NielsenIQ , the former AC Nielsen) to private equity firm Advent International in March 2021. The company was listed on the New York Stock Exchange and used to be a component of the S&;P 500 . Nielsen was founded in 1923 by Arthur C. Nielsen, Sr. , who invented an approach to measuring competitive sales results that made the concept of " market share "

1176-598: The New York Stock Exchange, merged with Nielsen Holdings plc, by way of a cross-border merger under the European Cross-Border Merger Directive, with Nielsen Holdings plc being the surviving company. The merger effectively changed the place of incorporation of Nielsen's publicly traded parent holding company from the Netherlands to England and Wales, with no changes made to the business being conducted by Nielsen prior to

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1232-517: The Nielsen properties with other research and data collection units including BASES, Claritas, HCI and Spectra. VNU also acquired companies that added to its measurement capabilities. Nielsen was a private company from 2006 through 2011. On January 25, 2011, the company listed itself on the New York Stock Exchange and issued an initial public offering (IPO) that raised $ 1.8 billion in the largest private equity-backed U.S. IPO since 2006. Nielsen began

1288-472: The PCM Algemene Boeken book-publishing unit (business object Meulenhoff & Co) to WPG Uitgevers and Lannoo . As a result, De Persgroep Nederland remained the publisher of four national newspapers, Algemeen Dagblad , De Volkskrant , Trouw and Het Parool . In 2012, De Persgroep Nederland acquired VNU Media , a Dutch publisher of magazines and online tools for professionals, especially in

1344-730: The Perscombinatie (publisher of the De Volkskrant , Trouw and Het Parool ) acquired a majority stake in Meulenhoff & Co. Perscombinatie Meulenhoff was rebranded PCM Publishing and publication of newspapers and books became its core activities. In late 1995, PCM acquired the Nederlandse Dagbladunie (publisher of TVNZ and Algemeen Dagblad ) and became publisher of four of the five national newspapers, four regional titles and door-to-door papers in

1400-720: The Stagwell Group announced that it acquired Nielsen's Harris brand and the Harris Poll through its Stagwell Media LLC. On February 1, 2017, Nielsen completed its acquisition of Gracenote. On February 23, 2017, Nielsen acquired Rhiza, Inc., a Pittsburgh-based media and consumer analytics software firm. In December 2019, Nielsen music data business was sold to Valence Media (then parent company of Billboard , another former Nielsen business). The transaction includes Nielsen Broadcast Data Systems , Music 360, and Nielsen SoundScan . On March 5, 2021, Nielsen Holdings announced

1456-546: The UK division (VNU Business Publications Ltd) to Incisive Media . In June, Nielsen acquired Telephia, a provider of syndicated consumer research to the telecom and mobile media markets. Nielsen acquired IAG Research which measures viewer engagement with TV commercials. The same year, Nielsen made a strategic investment in NeuroFocus , a California firm applying neuroscience brainwave techniques for consumer research. The firm

1512-445: The advertising tech company Vizu. The acquisition was made so that Nielsen can better analyze the effectiveness of online advertisement. In November, Nielsen acquired SocialGuide, a provider of social TV measurement, analytics and audience engagement solutions. On December 17, 2012, Nielsen disclosed that it would acquire Arbitron , a company primarily involved in radio audience measurement, for $ 1.3 billion. The successful acquisition

1568-522: The company changed the name of its Belgian holdings to Medialaan-De Persgroep Publishing. In 2017, De Persgroep acquired Reclamefolder.nl in the Netherlands. In 2018, De Persgroep bought magazine Primo and price comparison websites Independer and Mijnenergie . On 23 May 2019, Medialaan-De Persgroep Publishing changed its name to DPG Media . On the job and automotive markets, DPG Media joined forces with Mediahuis . The online platforms AutoTrack.nl (DPG Media) and Gaspedaal.nl (Mediahuis) became

1624-684: The company into two separate companies: Nielsen Media Research , which was responsible for TV ratings, and AC Nielsen , which was responsible for consumer shopping trends and box-office data. In 1999, Nielsen Media Research was acquired by the Dutch publishing company VNU (Verenigde Nederlandse Uitgeverijen). VNU later acquired AC Nielsen and recombined the two businesses in 2001. In between, VNU sold off its newspaper properties to Wegener and its consumer magazines to Sanoma . The company's publishing arm also owned several publications including The Hollywood Reporter and Billboard magazine. VNU combined

1680-460: The company was known for its two subsidiaries, Nielsen Media Research , which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. Nielsen Media Research later evolved into Global Media division and the AC Nielsen later evolved into Global Connect division. The company later decided to retain its Global Media division and divested

1736-451: The company, a role he had taken up for 30 years. His successor was Erik Roddenhof, who previously managed the company's Belgian and Dutch businesses. Roddenhof will continue to run the Dutch division, on top of his duties as the new CEO of the entire group. Kris Vervaet and Anders Krab-Johansen remained CEOs of respectively the Belgian and Danish divisions. Van Thillo became the company's board's executive chairman and in that capacity spearheads

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1792-564: The completion of sale of Global Connect business (the former AC Nielsen) to private equity firm Advent International. On July 8, 2021, Nielsen acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France, for an undisclosed amount. Verenigde Nederlandse Uitgeverijen ( VNU , literally "United Dutch Publishers", founded 1964) was a Dutch publishing company with products including European consumer magazines, Dutch regional newspapers, business publications in

1848-515: The concept of " market share " Arthur C. Nielsen is credited with coining this business term. In 1936, Arthur C. Nielsen acquired the Audimeter, which measured which radio stations a radio had been tuned to during the day. After tinkering with the device for a few years, the company created a national radio rating service in 1942. The company collected information on which stations radios were tuned to in one thousand homes. Then, this survey data

1904-481: The group's first magazine. In 1995, the first issue of showbiz magazine TV Familie appeared. In November 2001 at 6 am, Qmusic went live with the Deckers & Ornelis Ochtendshow. In 2002, De Persgroep expanded to book publishing and DVD distribution. In 2003, De Persgroep acquired ailing Amsterdam city newspaper Het Parool , entering the Dutch market. In August 2003, HLN.be went online. In December 2004,

1960-627: The group's strategy, acquisition policy, and the development of the group's media brands. On 1 June 2021, the sale of Mobile Vikings to Proximus was approved by the Belgian Competition Authority  [ nl ] . In December 2022, it was announced that the RTL Group was considering selling its Dutch TV station RTL Nederland. After merger plans failed in 2023, it was officially announced in December that RTL Group

2016-707: The investment consortium. The transaction was completed in October 2022. Nielsen is a global, independent measurement and data company for media business. With a presence in more than 100 countries and services covering more than 90% of the globe's GDP and population, Nielsen provides clients with data about what consumers watch (programming, advertising ) on a global and local basis and how those choices intersect. The company's operations span developing and emerging markets worldwide, in more than 100 countries. According to SEC records, on February 26, 2015, Nielsen N.V., announced that its board of directors unanimously approved

2072-431: The joint venture Automotive MediaVentions . On the job market, Vacature.com (DPG Media) and Jobat.be (Mediahuis) merged into Jobat , the new reference on the Belgian recruiting market. In December 2019, DPG Media announced the acquisition of all Dutch assets of Finnish media and publishing company Sanoma , gaining ownership of the magazines Libelle and vtwonen and news platform NU.nl . Sanoma's Belgian unit, that

2128-516: The late 2015 due to lower circulation levels. Shortly before its closure the frequency of the magazine was redesigned as monthly in April 2015. Two special issues of Joepie were published in 2019 and in 2023 for charity purposes. VNU Media Nielsen Holdings plc (or Nielsen ) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history,

2184-622: The merger. On March 5, 2021, Nielsen Holdings announced the completion of sale of Global Connect business (known as NielsenIQ, the former AC Nielsen) to private equity firm Advent International. This transaction effectively turned Nielsen into a pure-play media audience measurement and analytics firm. In March 2022, Nielsen announced that it had accepted a $ 16 billion offer from a group of private equity investors led by Elliott Investment Management subsidiary Evergreen Coast Capital Corp., and Brookfield Business Partners . The Nielsen board of directors had turned down an initial $ 9 billion offer from

2240-899: The process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms. On March 4, 2015, Nielsen announced the acquisition of Exelate, a provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. On May 27, 2015, Nielsen acquired Innerscope Research, which specialized in consumer neuroscience using biometrics , eye tracking and facial coding. Nielsen renamed its combined offering as Nielsen Consumer Neuroscience, and named Carl Marci as Chief Neuroscientist. On March 3, 2016, Nielsen acquired Pointlogic, in marketing decision support systems. On March 10, 2016, Nielsen acquired Mumbai-based mobile usage measurer Informate Mobile Intelligence for an undisclosed amount. On June 21, 2016, Nielsen acquired Repucom,

2296-469: The recruiting and employment sectors. In 2013, De Persgroep acquired the car website Autotrack from Wegener, consolidating its digital portfolio in the Netherlands. In February 2014, what started out as Vlaamse Televisie Maatschappij (VTM) in 1987, then becoming Vlaamse Media Maatschappij (VMMa) in 1999, was renamed Medialaan (meaning 'media avenue'), reflecting the street in Vilvoorde on which it

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2352-462: The social media consulting company NM Incite . NM Incite had operations in 13 global markets, including: US, UK, Germany , Spain, Italy, Australia, New Zealand, China, Japan, India, Brazil, Canada and Korea. In August, Nielsen acquired Marketing Analytics, Inc. In February, Nielsen launched The Demand Institute in collaboration with The Conference Board . The Demand Institute is a non-profit, non-advocacy organization. In July, Nielsen acquired

2408-547: The subsidiary De Persgroep Nederland. A number of transactions were connected to the main acquisition. In July 2009, De Persgroep Nederland sold the house-to-house papers (PCM Local Media) to Wegener . Shortly after, De Persgroep Nederland acquired the 37% stake that Wegener held in AD New Media BV. The acquisition also included the printing house of Wegener in The Hague. Next, De Persgroep Nederland sold NRC Handelsblad and nrc.next for 70 million euros to Egeria in 2009 and

2464-474: The two groups also bought Uitgeverij De Tijd, publisher of De Tijd , the Flemish counterpart to L'Echo . Editco and Uitgeverij De Tijd merged and became Mediafin, with De Persgroep and Groupe Rossel each holding 50% in the venture. In 2007, radio station 4FM was acquired by VVMa . In 2009 the station was renamed Joe . That same year, VMMa started telco brand JIM Mobile , together with KPN . In 1994,

2520-544: The two halves of the former Nielsen business, and added other research and data collection units including BASES, Claritas, HCI and Spectra. In 2006, the company was acquired by a consortium of six investors for €28.75 per share, a sum of €7.5 billion. In the same year, the group hired David L. Calhoun , formerly of General Electric , as CEO. In 2004, VNU World Directories was sold to Apax Partners and Cinven . VNU sold its business publications division in 2006 for €320m (£210m) to venture capital group 3i , which then sold

2576-652: The website, with 700,000 unique monthly visitors, was the most visited news site in Belgium. In 2005, De Persgroep acquired the Dutch radio station Radio Noordzee and renamed it Qmusic Nederland . That same year, De Persgroep joined forces with the Walloon media group Groupe Rossel to acquire Editco, publisher of the French-language business paper L'Echo , distributed in Brussels and Wallonia . In 2005,

2632-431: Was a weekly youth and music magazine published in Belgium. The magazine appeared between 1973 and 2015. Joepie was first published on 28 February 1973. The founding company was N.V. Sparta which was later renamed as Magnet Magazines. It was the precursor of De Persgroep . Guido Van Liefferinge was the founding editor-in-chief of the magazine which was published in Dutch. Joepie published photonovels which featured

2688-512: Was already stripped down after selling many of its brands and businesses to both DPG Media and Roularta in previous years and consequently having become a publisher of home and deco magazines exclusively, was also included in the deal. The transaction was approved on 10 April 2020 by the Netherlands Authority for Consumers and Markets and became effective on 20 April. On 1 March 2020, Christian Van Thillo stepped down as CEO of

2744-507: Was brought in. In 2017, De Persgroep bought Roularta's ownership stake in VTM parent company Medialaan and increased its interest to 100%. Roularta received a 50 percent stake in Mediafin and 217.5 million euros in cash. This turned De Persgroep into the sole owner of Medialaan. The company merged Medialaan with its newspaper and magazine publishing holdings in Belgium. To represent this change,

2800-608: Was completed on September 30, 2013. On June 17, 2013, Nielsen announced that Onex Corp (TSX: OCX) had completed the acquisition of Nielsen Expositions for $ 950 million in cash consideration. Nielsen Expositions operated tradeshows in the United States. The company was renamed Emerald Expositions Inc. after the transaction. On February 3, 2014, Nielsen announced the acquisition of Harris Interactive, Inc. (NASDAQ:HPOL). This allowed Nielsen to take ownership of The Harris Poll . Later on February 26, 2014, Nielsen acquired Nexium,

2856-457: Was later fully acquired by Nielsen in 2011 In 2009 and 2010, Nielsen sold its business magazines; its well-known entertainment properties went to the new company e5 Global Media . Nielsen acquired The Cambridge Group, a management consulting firm headquartered in Chicago. The firm researches latent and emerging consumer demand. In June, Nielsen paired with McKinsey & Company to create

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2912-481: Was merged with another Persgroep title, Goed Gevoel , in February 2017. De Persgroep further expanded its magazine holdings when it bought Cascade, publisher of the magazines Primo , Eos , Bahamontes , Motoren & Toerisme and For Girls Only , from Dutch media company Audax Groep in 2018. On 30 April 2019 the company closed two separate deals, whereby three of the former Cascade titles - Bahamontes , Motoren & Toerisme and For Girls Only - were acquired by

2968-488: Was named CEO of Nielsen, succeeding David Kenny who became Executive Chairman. While the Nielsen brand is most often associated with television ratings , those TV rating services comprise approximately one-quarter of the company's business and revenues. After substantial work to simplify the company over the last several years and divestment of NielsenIQ in 2021, Nielsen Holdings aligns its business into media audience measurement and analytics. Arthur C. Nielsen founded

3024-475: Was put together with information from the devices. This combination of data allowed the company to statistically estimate the number of Americans watching TV and the demographic breakdown of viewers. This became an important tool for advertisers and networks. In the 1980s, the company launched a new measurement device known as the " people meter ". The device resembles a remote control with buttons for each individual family member and extras for guests. Viewers push

3080-420: Was selling RTL Nederland for 1.1 billion euros to DPG Media. The acquisition is scheduled to be completed by mid-2024. DPG Media is active in the Netherlands, Belgium and Denmark. The media company carries brands in television, radio, news, magazines, online services and telco. Dutch French Dutch French Dutch French Dutch French Joepie Joepie ( Dutch : Yippie )

3136-409: Was sold to manufacturers who were interested in the popularity of programs and demographic information about listeners for advertising purposes. This was the birth of audience measurement that would become the most well-known part of Nielsen's business when applied to television. Today, these are commonly referred to as " Nielsen ratings ". The company began measuring television audiences in 1950, at

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