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Postum ( US : / ˈ p oʊ s t əm / ) is a powdered roasted grain beverage popular as a coffee substitute . The caffeine -free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee . Post was a student of John Harvey Kellogg , who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods , then merged to Kraft Foods Inc. in 1990. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum.

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56-552: The "instant" drink mix version was developed in 1912, replacing the original brewed beverage. Postum is made from roasted wheat bran and molasses . In addition to the original flavor, coffee-flavored and cocoa-flavored versions have been introduced. When tested by the FDA, Postum had more acrylamide than any other product, by dry weight. Lost Eyesight through Coffee Drinking — Postum advertisement Postum quickly became popular, making Post wealthy. The aggressive advertising, with

112-416: A sustainable way. Many varieties of rice have been bred to improve crop quality and productivity. Biotechnology has created Green Revolution rice able to produce high yields when supplied with nitrogen fertiliser and managed intensively. Other products are rice able to express human proteins for medicinal use; flood-tolerant or deepwater rice ; and drought-tolerant and salt-tolerant varieties. Rice

168-441: A 2003 study of heat-treatment of oat bran found a complex pattern whereby increasingly intense heat treatment reduced the development of hydrolytic rancidity and bitterness with time, but increased oxidative rancidity. The authors recommended that heat treatment should be sufficient to achieve selective lipase inactivation, but not so much as to render the polar lipids oxidizable upon prolonged storage. Rice Rice

224-403: A branched inflorescence which arises from the last internode on the stem. There can be up to 350 spikelets in a panicle, each containing male and female flower parts ( anthers and ovule ). A fertilised ovule develops into the edible grain or caryopsis . Rice is a cereal belonging to the family Poaceae . As a tropical crop, it can be grown during the two distinct seasons (dry and wet) of

280-467: A functional food ingredient, dietary supplement, and environmentally friendly resource . Bran is often used to enrich breads (notably muffins ) and breakfast cereals , especially for the benefit of those wishing to increase their intake of dietary fiber . Bran may also be used for pickling ( nukazuke ) as in the tsukemono of Japan . Rice bran in particular finds many uses in Japan, where it

336-811: A processed food that can be prepared immediately. Although the Post Cereal Company explicitly stated in its advertising that Postum did not taste like coffee and was not a coffee substitute, the drink enjoyed an enormous rise in sales and popularity in the United States during World War II when coffee was rationed and people sought a replacement. Postum was sometimes marketed by a cartoon ghost named Mr. Coffee-Nerves, who would appear in situations wherein people were shown in uncomfortable life situations (e.g., irritability , lack of sleep , lack of athletic prowess ) due to their use of coffee and its negative effects. These cartoons always ended with

392-411: A role in various religions and traditions, such as in weddings . The rice plant can grow to over 1 m (3 ft) tall; if in deep water, it can reach a length of 5 m (16 ft). A single plant may have several leafy stems or tillers . The upright stem is jointed with nodes along its length; a long slender leaf arises from each node. The self-fertile flowers are produced in a panicle ,

448-514: A single domestication event for O. sativa . Both indica and japonica forms of Asian rice sprang from a single domestication event in China from the wild rice Oryza rufipogon . Despite this evidence, it appears that indica rice arose when japonica arrived in India about 4,500 years ago and hybridised with another rice, whether an undomesticated proto- indica or wild O. nivara . Rice

504-440: A wide variety of pests including insects, nematodes, rodents such as rats, snails, and birds. Major rice insect pests include armyworms, rice bugs , black bugs , cutworms, field crickets, grasshoppers, leafhoppers, mealybugs, and planthoppers. High rates of nitrogen fertiliser application may worsen aphid outbreaks. Weather conditions can contribute to pest outbreaks: rice gall midge outbreaks are worsened by high rainfall in

560-436: Is rainfed like wheat or maize. Across Asia, unmilled rice or "paddy" (Indonesian and Malay padi ), was traditionally the product of smallholder agriculture, with manual harvesting . Larger farms make use of machines such as combine harvesters to reduce the input of labour. The grain is ready to harvest when the moisture content is 20–25%. Harvesting involves reaping , stacking the cut stalks, threshing to separate

616-678: Is 69% water, 29% carbohydrates , 2% protein , and contains negligible fat (table). In a reference serving of 100 grams (3.5 oz), cooked white rice provides 130 calories of food energy , and contains moderate levels of manganese (18% DV), with no other micronutrients in significant content (all less than 10% of the Daily Value ). In 2018, the World Health Organization strongly recommended fortifying rice with iron , and conditionally recommended fortifying it with vitamin A and with folic acid . Golden rice

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672-744: Is a cereal grain and in its domesticated form is the staple food of over half of the world's population , particularly in Asia and Africa . Rice is the seed of the grass species Oryza sativa (Asian rice)—or, much less commonly, Oryza glaberrima (African rice). Asian rice was domesticated in China some 13,500 to 8,200 years ago; African rice was domesticated in Africa about 3,000 years ago. Rice has become commonplace in many cultures worldwide; in 2021, 787 million tons were produced, placing it fourth after sugarcane , maize , and wheat . Only some 8% of rice

728-438: Is a common substrate and food source used for feeder insects, such as mealworms and waxworms . Wheat bran has also been used for tanning leather since at least the 16th century. As with cereal fibers and whole grain consumption, bran is under preliminary research for the potential to improve nutrition and affect chronic diseases. Commonly, bran is heat-treated with the intention of slowing undesirable rancidification, but

784-627: Is a major food staple in Asia, Latin America, and some parts of Africa, feeding over half the world's population. However, a substantial part of the crop can be lost post-harvest through inefficient transportation, storage, and milling. A quarter of the crop in Nigeria is lost after harvest. Storage losses include damage by mould fungi if the rice is not dried sufficiently. In China, losses in modern metal silos were just 0.2%, compared to 7–13% when rice

840-504: Is a variety produced through genetic engineering to synthesize beta-carotene , a precursor of vitamin A, in the endosperm of the rice grain. It is intended to be grown and eaten in parts of the world where Vitamin A deficiency is prevalent. Golden rice has been opposed by activists, such as in the Philippines . In 2016 more than 100 Nobel laureates encouraged the use of genetically modified organisms , such as golden rice, for

896-404: Is also used in skincare products for its antioxidant properties and as an animal feed ingredient to improve livestock nutrition. Industrial applications include its use in producing biofuels and biodegradable plastics, showcasing its sustainability. Despite challenges like contamination by aflatoxins and arsenic, advancements in processing and stabilisation techniques have expanded rice bran's use as

952-581: Is based on four principles: biodiversity, host plant resistance, landscape ecology, and hierarchies in a landscape—from biological to social. Farmers' pesticide applications are often unnecessary. Pesticides may actually induce resurgence of populations of rice pests such as the brown planthopper , both by destroying beneficial insects and by enhancing the pest's reproduction. The International Rice Research Institute (IRRI) demonstrated in 1993 that an 87.5% reduction in pesticide use can lead to an overall drop in pest numbers. Farmers in China, Indonesia and

1008-508: Is from Asia. The average world yield for rice was 4.7 metric tons per hectare (2.1 short tons per acre), in 2022. Yuan Longping of China's National Hybrid Rice Research and Development Center set a world record for rice yield in 1999 at 17.1 metric tons per hectare (7.6 short tons per acre) on a demonstration plot. This employed specially developed hybrid rice and the System of Rice Intensification (SRI), an innovation in rice farming. Rice

1064-432: Is known as nuka ( 糠 ; ぬか ). Besides using it for pickling, Japanese people add it to the water when boiling bamboo shoots , and use it for dish washing . In Kitakyushu City, it is called jinda and used for stewing fish, such as sardines . Rice bran is stuck to the surface of commercial ice blocks to prevent them from melting. Bran oil may be also extracted for use by itself for industrial purposes (such as in

1120-812: Is sister to the bamboos, Bambusoideae , and the cereal subfamily Pooideae . The rice genus Oryza is one of eleven in the Oryzeae; it is sister to the Phyllorachideae . The edible rice species O. sativa and O. glaberrima are among some 300 species or subspecies in the genus. other grasses (inc. the C4 grasses , maize , sorghum ) Streptogyneae Ehrharteae Phyllorachideae Wild rices inc. Zizania other rice species and subspecies O. sativa (Asian rice) O. glaberrima (African rice) Bambusoideae (bamboos) Pooideae (grasses and cereals inc. wheat , barley ) Oryza sativa rice

1176-694: Is stickier, and is used for sweet dishes, and in Italy for risotto ; and sticky short-grain rice is used in Japanese sushi as it keeps its shape when cooked. White rice when cooked contains 29% carbohydrate and 2% protein, with some manganese . Golden rice is a variety produced by genetic engineering to contain vitamin A . Production of rice is estimated to have caused over 1% of global greenhouse gas emissions in 2022. Predictions of how rice yields will be affected by climate change vary across geographies and socioeconomic contexts. In human culture, rice plays

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1232-438: Is subjected to a steaming process before it is milled. This makes the grain harder, and moves some of the grain's vitamins and minerals into the white part of the rice so these are retained after milling. Rice does not contain gluten , so is suitable for people on a gluten-free diet . Rice is a good source of protein and a staple food in many parts of the world, but it is not a complete protein as it does not contain all of

1288-406: Is to flood the field to a depth of 5 cm (2 in), then to let the water level drop to 15 cm (6 in) below surface level, as measured by looking into a perforated field water tube sunk into the soil, and then repeating the cycle. Deepwater rice varieties tolerate flooding to a depth of over 50 centimetres for at least a month. Upland rice is grown without flooding, in hilly or mountainous regions; it

1344-509: Is traded internationally. China, India, and Indonesia are the largest consumers of rice. A substantial amount of the rice produced in developing nations is lost after harvest through factors such as poor transport and storage. Rice yields can be reduced by pests including insects , rodents , and birds , as well as by weeds , and by diseases such as rice blast . Traditional rice polycultures such as rice-duck farming , and modern integrated pest management seek to control damage from pests in

1400-471: Is used as a model organism in biology. Dry rice grain is milled to remove the outer layers; depending on how much is removed, products range from brown rice to rice with germ and white rice. Some is parboiled to make it easy to cook. Rice contains no gluten ; it provides protein but not all the essential amino acids needed for good health. Rice of different types is eaten around the world. Long-grain rice tends to stay intact on cooking; medium-grain rice

1456-440: The essential amino acids in sufficient amounts for good health. World trade figures are much smaller than those for production, as less than 8% of rice produced is traded internationally. China, an exporter of rice in the early 2000s, had become the world's largest importer of rice by 2013. Developing countries are the main players in the world rice trade; by 2012, India was the largest exporter of rice, with Thailand and Vietnam

1512-478: The 21st century as people in Asia and elsewhere ate less grain and more meat. An exception is Sub-Saharan Africa, where both per capita consumption of rice and population are increasing. Rice is a commonly-eaten food around the world. The varieties of rice are typically classified as short-, medium-, and long-grained. Oryza sativa indica varieties are usually long-grained; Oryza sativa japonica varieties are usually short- or medium-grained. Short-grain rice, with

1568-704: The Americas by the Spanish. In British North America by the time of the start of the American War of Independence , rice had become the fourth most valuable export commodity behind only tobacco, wheat, and fish. In 2021, world production of rice was 787 million tonnes , led by China and India with a combined 52% of the total. This placed rice fourth in the list of crops by production, after sugarcane , maize , and wheat . Other major producers were Bangladesh , Indonesia and Vietnam . 90% of world production

1624-466: The Philippines have traditionally managed weeds and pests by the polycultural practice of raising ducks and sometimes fish in their rice paddies. These produce valuable additional crops, eat small pest animals, manure the rice, and in the case of ducks also control weeds. Rice plants produce their own chemical defences to protect themselves from pest attacks. Some synthetic chemicals, such as

1680-417: The United States and Canada. In "All by Herself", episode 14 of season 5 of The Facts of Life , Mrs. Garrett offers the girls a nice, piping hot cup of Postum. In "The Pez Dispenser", episode 14 of season 3 of Seinfeld , George and Jerry briefly discuss how Postum is underrated as a drink. Wheat bran Bran , also known as miller's bran , is the component of a cereal grain consisting of

1736-462: The afflicted people switching to Postum and Mr. Coffee-Nerves fleeing until the next cartoon. The company sponsored the radio shows Lum and Abner , Beulah and The Aldrich Family , and the radio version of Father Knows Best . Postum was popular with members of the Church of Jesus Christ of Latter-day Saints and part of Mormon culture for many years because Mormons abstain from coffee. It

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1792-465: The benefits these could bring. In 2022, greenhouse gas emissions from rice cultivation were estimated at 5.7 billion tonnes CO2eq, representing 1.2% of total emissions. Within the agriculture sector, rice produces almost half the greenhouse gas emissions from croplands , some 30% of agricultural methane emissions , and 11% of agricultural nitrous oxide emissions. Methane is released from rice fields subject to long-term flooding, as this inhibits

1848-511: The crop would be lost under these conditions. In the Po Valley in Italy, the arborio and carnaroli risotto rice varieties have suffered poor harvests through drought in the 21st century. The Ente Nazionale Risi  [ it ] is developing drought-resistant varieties; its nuovo prometeo variety has deep roots that enable it to tolerate drought, but is not suitable for risotto. Rice yield can be reduced by weed growth, and

1904-425: The exception of Spanish Bomba, is usually sticky when cooked, and is suitable for puddings. Thai Jasmine rice is aromatic, and unusually for a long-grain rice has some stickiness, with a soft texture. Indian Basmati rice is very long-grained and aromatic. Italian Arborio rice , used for risotto , is of medium length, oval, and quite sticky. Japanese sushi rice is a sticky short-grain variety. Cooked white rice

1960-425: The field where they will grow, or seedlings can be grown in a seedbed and transplanted into the field. Direct seeding needs some 60 to 80 kg of grain per hectare, while transplanting needs less, around 40 kg per hectare, but requires far more labour. Most rice in Asia is transplanted by hand. Mechanical transplanting takes less time but requires a carefully-prepared field and seedlings raised on mats or in trays to fit

2016-511: The grain, and cleaning by winnowing or screening . The rice grain is dried as soon as possible to bring the moisture content down to a level that is safe from mould fungi. Traditional drying relies on the heat of the sun, with the grain spread out on mats or on pavements. The edible rice species are members of the BOP clade within the grass family, the Poaceae . The rice subfamily, Oryzoideae ,

2072-432: The grain, but does not form part of the grain itself, and which is indigestible by humans. Bran is particularly rich in dietary fiber and essential fatty acids , and contains significant quantities of starch , protein , vitamins , and dietary minerals . It is also a source of phytic acid , an antinutrient that prevents nutrient absorption. The high oil content of bran makes it subject to rancidification , one of

2128-438: The hard layers - the combined aleurone and pericarp - surrounding the endosperm . Corn (maize) bran also includes the pedicel (tip cap). Along with the germ , it is an integral part of whole grains , and is often produced as a byproduct of milling in the production of refined grains . Bran is highly nutritious, but is difficult to digest due to its high fiber content; its high fat content also reduces its shelf life as

2184-575: The herbicide 2,4-D , cause the plant to increase the production of certain defensive chemicals and thereby increase the plant's resistance to some types of pests. Conversely, other chemicals, such as the insecticide imidacloprid , appear to induce changes in the gene expression of the rice that make the plant more susceptible to certain pests. Plant breeders have created rice cultivars incorporating resistance to various insect pests . Conventional plant breeding of resistant varieties has been limited by challenges such as rearing insect pests for testing, and

2240-410: The later years of the 20th century decreased rice yield by between 10% and 20% across 200 farms in seven Asian countries. This may have been caused by increased night-time respiration. IRRI has predicted that Asian rice yields will fall by some 20% per 1°C rise in global mean temperature. Further, rice is unable to yield grain if the flowers experience a temperature of 35 °C or more for over one hour, so

2296-469: The lowering of the plasma levels of the various parameters of the lipid profile. Rice bran also contains a high level of dietary fiber ( beta-glucan , pectin , and gum). It also contains ferulic acid , which is also a component of the structure of nonlignified cell walls. Some research suggests, though, inorganic arsenic is present at some level in rice bran. One study found the levels to be 20% higher than in contaminated drinking water. In recent study it

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2352-417: The machine. Rice does not thrive if continuously submerged. Rice can be grown in different environments, depending upon water availability. The usual arrangement is for lowland fields to be surrounded by bunds and flooded to a depth of a few centimetres until around a week before harvest time; this requires a large amount of water. The "alternate wetting and drying" technique uses less water. One form of this

2408-411: The oils/fats are prone to becoming rancid. As such, it is typically removed from whole grain during the refining process - e.g. in processing wheat grain into white flour, or refining brown rice into white rice. Bran is present in cereal grain, including rice , corn (maize) , wheat , oats , barley , rye , and millet . Bran is not the same as chaff , which is a coarser, scaly material surrounding

2464-428: The other largest exporters. As of 2016, the countries that consumed the most rice were China (29% of total), India, and Indonesia. By 2020, Bangladesh had taken third place from Indonesia. On an annual average from 2020-23, China consumed 154 million tonnes of rice, India consumed 109 million tonnes, and Bangladesh and Indonesia consumed about 36 million tonnes each. Across the world, rice consumption per capita fell in

2520-427: The paint industry), or as a cooking oil , such as rice bran oil . Wheat bran is useful as feed for poultry and other livestock , as part of a balanced ration with other inputs. Wheatings, a milling byproduct comprising mostly bran with some pieces of endosperm also left over, are included in this category. Bran was found to be the most successful slug deterrent by BBC's TV programme Gardeners' World . It

2576-534: The reasons that it is often separated from the grain before storage or further processing. Bran is often heat-treated to increase its shelf life. Rice bran is a byproduct of the rice-milling process (the conversion of brown rice to white rice ), and it contains various antioxidants . A major rice bran fraction contains 12%–13% oil and highly unsaponifiable components (4.3%). This fraction contains tocotrienols (a form of vitamin E ), gamma-oryzanol , and beta-sitosterol ; all these constituents may contribute to

2632-429: The slogan "There's a Reason", warned against the alleged dangers of coffee and caffeine, and promoted the benefits of Postum. When imitations appeared, the company introduced a cheaper drink called Monk's Brew that was identical to Postum, but discontinued it after competitors left the market. Instant Postum appeared in 1911. A 1912 advertisement for Instant Postum is the earliest known use of the word "instant" to refer to

2688-1011: The soil from absorbing atmospheric oxygen, resulting in anaerobic fermentation of organic matter in the soil. Emissions can be limited by planting new varieties, not flooding continuously, and removing straw. It is possible to cut methane emissions in rice cultivation by improved water management, combining dry seeding and one drawdown, or executing a sequence of wetting and drying . This results in emission reductions of up to 90% compared to full flooding and even increased yields. Predictions of climate change's effects on rice cultivation vary. Global rice yield has been projected to decrease by around 3.2% with each 1°C increase in global average temperature while another study predicts global rice cultivation will increase initially, plateauing at about 3°C warming (2091–2100 relative to 1850–1900). The impacts of climate change on rice cultivation vary across geographic location and socioeconomic context. For example, rising temperatures and decreasing solar radiation during

2744-648: The voyage to the rest of the Pacific. It reached Austroasiatic and Kra-Dai -speakers in Mainland Southeast Asia and southern China by 5000 years ago. Rice spread around the rest of the world through cultivation, migration and trade, eventually to the Americas as part of the Columbian exchange after 1492. The now less common Oryza glaberrima (African rice) was independently domesticated in Africa around 3,000 years ago, and introduced to

2800-785: The wet season, while thrips outbreaks are associated with drought. Rice blast , caused by the fungus Magnaporthe grisea , is the most serious disease of growing rice. It and bacterial leaf streak (caused by Xanthomonas oryzae pv. oryzae ) are perennially the two worst rice diseases worldwide; they are both among the ten most important diseases of all crop plants. Other major rice diseases include sheath blight (caused by Rhizoctonia solani ), false smut ( Ustilaginoidea virens ), and bacterial panicle blight ( Burkholderia glumae ). Viral diseases include rice bunchy stunt, rice dwarf, rice tungro , and rice yellow mottle. Crop protection scientists are developing sustainable techniques for managing rice pests. Sustainable pest management

2856-539: The year provided that sufficient water is made available. It is normally an annual, but in the tropics it can survive as a perennial , producing a ratoon crop. Like all crops, rice depends for its growth on both biotic and abiotic environmental factors. The principal biotic factors are crop variety, pests , and plant diseases . Abiotic factors include the soil type, whether lowland or upland, amount of rain or irrigation water, temperature, day length , and intensity of sunlight. Rice grains can be planted directly into

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2912-591: Was also popular with those following religious dietary restrictions of Seventh-day Adventists . The US government used Postum as a code name for polonium , used in the Urchin -style nuclear weapon initiators. Kraft discontinued production of Postum in 2007. In May 2012, Kraft sold the Postum trademark and trade secret to Eliza's Quest Food, with Postum sold through Postum.com. As of January 2013, Eliza's Quest Food succeeded in returning Postum to many grocery stores across

2968-469: Was first domesticated in China 9,000 years ago, by people of Neolithic cultures in the Upper and Lower Yangtze , associated with Hmong-Mien -speakers and pre-Austronesians , respectively. The functional allele for nonshattering , the critical indicator of domestication in grains, as well as five other single-nucleotide polymorphisms , is identical in both indica and japonica . This implies

3024-895: Was found that rice bran helps improve the health and manages to control the diabetes at certain extent. Also, it was noted that the aflatoxin contamination and arsenic contamination was increasing and their proper mitigation strategies are required . Rice bran, is increasingly recognised for its diverse applications and significant health benefits. Rich in dietary fiber, essential vitamins (B and E), minerals, and bioactive compounds like γ-oryzanol and tocopherols, rice bran offers antioxidant, anti-inflammatory, and cholesterol-lowering properties. Its health benefits include managing diabetes by improving glycemic control, promoting cardiovascular health by reducing cholesterol levels, and supporting cancer prevention through its antioxidant compounds. Rice bran's high fiber content aids in digestive health enhance gut microbiota and helps manage weight by promoting satiety. It

3080-574: Was introduced early into Sino-Tibetan cultures in northern China by around 6000 to 5600 years ago, and to the Korean peninsula and Japan by around 5500 to 3200 years ago. It was also carried into Taiwan by the Dapenkeng culture by 5500 to 4000 years ago, before spreading southwards via the Austronesian migrations to Island Southeast Asia , Madagascar , and Guam , but did not survive

3136-439: Was stored by rural households. The dry grain is milled to remove the outer layers, namely the husk and bran . These can be removed in a single step, in two steps, or as in commercial milling in a multi-step process of cleaning, dehusking, separation, polishing, grading, and weighing. Brown rice only has the inedible husk removed. Further milling removes bran and the germ to create successively whiter products. Parboiled rice

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