The Philippine Fashion Week ( PhFW ) is a biannual week-long fashion show held in Metro Manila , Philippines . Dates are determined for the month of May, for showcasing holiday collections, and for the month of October showcasing spring and summer collections. It is the longest-running fashion event in the country, and the largest fashion event held in Manila , known as the "Olympics" of Philippine fashion. The Philippine Fashion Week was founded by Joey A. Espino Jr and Audie Espino in 1997. They continue to lead the project as executive producers along with the Espino brothers' protégé, Conchitina (Tina) Herrera.
24-659: Filipino designers including Ito Curata , Arcylen Moya , Ezra Santos, Oliver Tolentino, Albert Andrada, Jerome Salaya Ang, Noel Crisostomo, Jeffrey Rogador, Sidney Perez Sio, EsAc, Pat Santos, Arnold Galang, Roland Alzate, Raoul Ramirez, Lyle Ibanez, Cherry Samuya Veric, Philipp Tampus, Junjun Cambe, Mixy Dy, Jian Lasala, Randall Solomon, Kaye Morales, Boyet Dysangco, Anthony Nocom, Eric Delos Santos, Cesar Gaupo, Robin Tomas, Lesley Mobo , Frederick Peralta, Ben Farrales , Pitoy Moreno and Aureo Alonzo have presented full collections on Philippine Fashion Week's multi-media platform. The event
48-538: A fashion spread in Mega Magazine, a trip for two to London, a scholarship in i-Academy, P100,000 worth of gift certificates from The Face Shop, P100,000 worth of gift certificates from Aivee Institute. The winning designer will also get a chance to showcase his or her collection in the Manila Fashion Festival. Season 4 premiered June 14, 2015. Tweetie De Leon-Gonzales returned as host/judge of
72-579: A hospital in mid-March due to COVID-19 symptoms. Curata and Miller were then admitted into the Intensive Care Unit . Curata died on March 26, 2020, due to pneumonia , a complication from COVID-19 infection, and kidney failure . Miller died two weeks after him. Curata had a partner named Robert Miller whom he met while living in San Francisco. Miller was an executive vice president for Visa Inc. After Miller retired, they both moved
96-615: A start-up business package, a short-term fashion design course at a "top European design school," and a four-year scholarship at Asian Institute of Fashion, which includes a two-month apprenticeship with it faculty of top fashion designers. Casting were held in Cagayan de Oro , Cebu City , Baguio , and Makati . Aspiring participants may also send their audition videos to Solar Entertainment Corporation's office in Makati. Milka Quin Redoble
120-645: A start-up business package, an editorial spread in Mega magazine, and an opportunity to show their collection in Philippine Fashion Week. The final three designers, as revealed in the Finale episode, would get to design a clothing line to be sold exclusively in SM Makati and SM Ortigas , while the winner would display his collection in SM Makati. The Final Runway show was held on October 23, 2008, at
144-598: A start-up business package, and a summer scholarship from Istituto Marangoni , which is the European partner of School of Fashion and the Arts. Manny Marquez of San Pedro, Laguna , was declared winner, while runner-up Russell Villafuerte of San Jose, Antique , eventually won the first season of Generation Mega—also shown on ETC—a year later. ETC has announced that there will be a third season, which will premiere on March 25, 2012. Solar Entertainment Corporation, which handles
168-542: Is annually presented by Runway Productions, CalCarries, EsAC and Masters School for Models. In previous seasons Philippine Fashion Week was sponsored by MasterCard , L'Oreal Paris , Maybelline New York , Power Mac Center, Beats by Dre , Moshi, Gosh, Knomo London, Happy Plugs Stockholm, CaseMate, BDO , SM Residences, Hamilo Coast, Pico de Loro Club, Ipanema, Sony Vaio , Sony Cybershot , PLDT , Axe , Pond's , Sunsilk , Cream Silk , Magnum Ice Cream , Nestle , Emperador and Cignal TV . The government sector, including
192-426: Is ‘by invitation only’ and participating designers pay a participation fee, with each designer undergoing a stringent selection process with their collections approved on the basis of design ingenuity. Each season, Philippine Fashion Week generates extensive media coverage reaching an average audience of five million viewers, followers and fashion fans throughout the world. As of 2008, it has been consistently held at
216-603: The Department of Agriculture , Fiber Industry Development Authority and Burdang Taal, in collaboration with Filipino designers have participated in Philippine Fashion Week to bring attention to local fabrics and craftsmanship. Other special presentations on the runways of Philippine Fashion Week include SM Department Store 's 50th anniversary celebration, A tribute to Louie Mamengo , A tribute to Joe Salazar , Salvacion Lim Higgins' Slim's at 50 , Project Runway Philippines ' Season 1 and Season 2 finales, Ford Supermodel of
240-1040: The SMX Convention Center and SM Mall of Asia , until 2019 when it was held at Crowne Plaza Manila Galleria . Notable celebrities and personalities who been featured on Philippine Fashion Week include Nina Garcia , Leighton Meester , Kylie Jenner , David Gandy , Allison Harvard , Dominique Reighard , Katie Ford , and the Miss Shapes. International Filipino supermodels Charo Ronquillo , Charlene Almarvez , Danica Magpantay , Manuela Basilio and Paolo Roldan have been reoccurring guests. Designers that have been hosted on Philippine Fashion Week have had their pieces worn by celebrities that include Beyoncé , Rihanna , Lady Gaga , Sofía Vergara , Christina Aguilera , Nicole Scherzinger , Jennifer Lopez , Chris Brown , Britney Spears , Fergie , Tyra Banks , Paula Patton , Paris Hilton , Dita Von Teese , Emmy Rossum and Mischa Barton . Philippine Fashion Week
264-476: The SMX Convention Center in Pasay , with New York -based handbag and accessories designer Rafé Totengco and notable shoe designer Cesar Gaupo as guest judges. Aries Lagat of Iligan City was declared the winner, beating Philipp Tampus of Lapu-Lapu City and Veejay Floresca of Makati . The second season of Project Runway Philippines premiered on August 12, 2009. Model and actress Teresa Herrera returns as
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#1732791077962288-558: The University of San Francisco where he obtained a bachelor of fine arts degree and at the Academy of Art University where he graduated from the university's Certificate program. After college, Curata decided to become a banker for a while and occasionally made gowns for some of his friends. After a couple of years working in banking, Curata decided to pursue his dreams of becoming a Fashion Designer. Curata lived in San Francisco in
312-488: The American reality show Project Runway . This reality television series, which aims to find "the next big Filipino fashion designer ," is produced by Solar Entertainment Corporation and Unitel Productions. It is shown on ETC . The series has an erratic airing schedule, as seasons 1 and 2 aired in 2008 and 2009, season 3 in 2012, and season 4 in 2015. The show was hosted by model and actress Teresa Herrera during
336-542: The Philippines and decided to adopt a child. Curata was also known for being a great host and cook. Curata also collected paintings and fans and displayed them in his office and on the hallways of his house. He would also collect many art and design books that he would add to his book collection in his Mini Library. Project Runway Philippines Project Runway Philippines is the Philippine adaptation of
360-584: The Philippines top socialites. Former President Gloria Macapagal Arroyo , and Filipina actress and singer Bea Alonzo were among his Philippine-based clients. In 2016, he received People Asia's Men Who Matter award and in 2019, he was recognized as an Outstanding Citizen in Batangas. At the first Miss Universe Philippines fashion show in 2019, Curata's works were among the featured in the exhibition. Curata also occasionally judged and made gowns for Beauty Pageants. He and his partner Miller were admitted to
384-781: The SMX Convention Center, SM Mall of Asia Arena , SM Mall of Asia and SM Aura , with off-site activities at Peninsula Hotel Manila and Raven Boutique Club. In 2019, it was held at the Crowne Plaza Manila Galleria . Ito Curata Ito Curata (2 November 1959 – 26 March 2020) was one of the Philippines top fashion designers who specialized in conceptualizing bridal gowns and Filipiniana clothing . Among his notable clients were Hollywood actress Sharon Stone , former Philippine president Gloria Macapagal Arroyo , Margarita Moran-Floirendo and Filipino actress Bea Alonzo . Ito Mendoza Curata
408-563: The United States for 26 years. While in San Francisco, Curata ran his own atelier and designed clothing for high-profile public figures such as actress Sharon Stone and socialite Helena Maria Schulz. He was the first Filipino-American designer to be spotlighted by the Hollywood press. After his partner Bob retired In the early 2000s, they both decided to move back to the Philippines where Curata continued to design clothing for some of
432-765: The World Philippines , and Supermodel Philippines . Participating brands in recent years include SM Store 's SM Woman, SM Men, SM Kids, SM Shoes & Bags, Parisian, Forever 21 , Alexander Wang X , H&M , The Ramp-Crossings Department Store, Rusty Lopez, Bench , Human, Kashieca, Freego, FG, Wrangler , Giordano , Vans , Guess , Levi's , Lee Jeans , Jag Jeans , Candie's , Folded & Hung, Triumph , Wharton, Jelly Bean, Bayo, Plains & Prints, Petit Monde, Barbie 50th Anniversary, Penshoppe , Oxygen, Regatta , Memo, For Me, Avon Fashion, Unica Hija, Sfera, Suite Blanco, Uno de 50, and Mint, showcasing their collection each season. Philippine Fashion Week
456-485: The first two seasons. She was replaced by Filipina fashion legend Tweetie de Leon. Fashion designer Jojie Lloren serves as mentor since the first season while Filipino top model and lifestyle feature writer Apples Aberin and fashion designer Rajo Laurel complete the judging panel. The series fourth season ended on September 20, 2015. The first season of Project Runway Philippines premiered on July 30, 2008. The winner received P 500,000 (roughly US$ 11,000) in cash,
480-419: The production, stated that the three-year gap from the previous season was due to "internal concerns" it needed to address as ETC moves from cable to a "free-to-air" format. The company also introduced Tweetie de Leon-Gonzalez, a former model and president of Professional Models Association of the Philippines, as the new host. The winner of this season will receive P500,000 (or more), a feature on Mega magazine,
504-565: The program's host, while fashion designers Jojie Lloren and Rajo Laurel renew their mentorship and judging duties respectively, with top model and fashion columnist Apples Aberin-Sahdwani completing the judging panel. Thirteen (13) designers from all over the Philippines compete in weekly fashion design challenges to earn a spot in Philippine Fashion Week. The winner of this season received P500,000, an editorial spread in Preview magazine,
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#1732791077962528-591: Was born in Manila, Philippines, on November 2, 1959, and was raised in Batangas City . Curata took up Fine Arts at the University of the Philippines for a year. He moved to the States when he was just 17 in 1977 where he got a scholarship at Clarion University of Pennsylvania but since their fine arts program was very limited, he decided to forfeit his scholarship and move to San Francisco . He then studied at
552-532: Was declared the winner, Cheetah Rivera as runner-up, Nel Claveria as 2nd and Amor Albano as 3rd. In September 2014, ETC announced that there will be a fourth season. the season premiere will be on 2015. Auditions was held on Cebu, Manila, Davao and Baguio. Online auditions are opened as well calling all aspiring designers, they should pre-register first before submitting their online form. The winner of Season 4 will take home P250,000 to help start his/her own business line, another P250,000 from Brother International,
576-568: Was previously held at Glorietta Activity Center, with offsite shows, parties and activities at the NBC Tent, The Rockwell Tent , InterContinental Manila and Shangri-la Makati. Its early years, the event took place for 7–10 days and saw the participation of mostly international fashion brands entering the Philippine market and group-show designers presenting capsule collections. The Philippine Fashion Week has been held at venues that include
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