A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business , marketing , and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders . Brand names are sometimes distinguished from generic or store brands .
137-460: Pimm's is an English brand of gin-based fruit cup but may also be considered a liqueur or the basis of a sling or punch . It was first produced in 1823 by James Pimm and has been owned by Diageo since 1997. Its most popular product is Pimm's No. 1 Cup , commonly used for the Pimm's cup cocktail. Pimm's is dark brown with a reddish tint, and a subtle taste of spice and citrus fruit. As
274-470: A spectator sport for equestrians and high society , often supported by sponsorship . The progenitor of polo and its variants existed from the 6th century BC to the 1st century AD , as an equestrian game played by the Iranian . In Persia , where the sport evolved and developed, it was at first a training game for cavalry units, usually the royal guard or other elite troops. It is now popular around
411-439: A target audience . Marketers tend to treat brands as more than the difference between the actual cost of a product and its selling price; rather brands represent the sum of all valuable qualities of a product to the consumer and are often treated as the total investment in brand building activities including marketing communications. Consumers may look on branding as an aspect of products or services, as it often serves to denote
548-469: A titulus pictus . The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Roman marks or inscriptions were applied to a very wide variety of goods, including, pots, ceramics, amphorae (storage/shipping containers) and on factory-produced oil-lamps. Carbonized loaves of bread , found at Herculaneum , indicate that some bakers stamped their bread with
685-509: A 'Winter Cup' based on No. 3 remain in production. It was originally in 26 + 2 ⁄ 3 imperial oz. [757-ml] bottles, then made in standard metric 26.4 imperial oz. [750-ml] bottles when it started being sold overseas in Europe, and now is in 700 ml and 1 litre bottles. The beverages were originally a standard 31.53% ABV , then curbed to 28.90% ABV in the 1960s, and are now only 25% ABV . The Pimm's No. 2 and No. 5 Cups were introduced as
822-636: A brand may recognize that advertising touchpoints are most effective during the pre-purchase experience stage therefore they may target their advertisements to new customers rather than to existing customers. Overall, a brand has the ability to strengthen brand equity by using IMC branding communications through touchpoints. Brand communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers . One method of brand communication that companies can exploit involves electronic word-of-mouth (eWOM). eWOM
959-400: A brand may showcase its primary attribute as environmental friendliness. However, a brand's attributes alone are not enough to persuade a customer into purchasing the product. These attributes must be communicated through benefits , which are more emotional translations. If a brand's attribute is being environmentally friendly, customers will receive the benefit of feeling that they are helping
1096-403: A brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. For example, Coca-Cola not only protects the brand name, Coca-Cola , but also protects the distinctive Spencerian script and the contoured shape of the bottle. Brand identity
1233-463: A brand with consumers. For example, a jingle or background music can have a positive effect on brand recognition, purchasing behaviour and brand recall. Therefore, when looking to communicate a brand with chosen consumers, companies should investigate a channel of communication that is most suitable for their short-term and long-term aims and should choose a method of communication that is most likely to reach their target consumers. The match-up between
1370-478: A brand, the more they trusted the brand. This suggests that a company could look to employ a social-media campaign to gain consumer trust and loyalty as well as in the pursuit of communicating brand messages. McKee (2014) also looked into brand communication and states that when communicating a brand, a company should look to simplify its message as this will lead to more value being portrayed as well as an increased chance of target consumers recalling and recognizing
1507-518: A broad range of goods. In 1266, makers' marks on bread became compulsory in England. The Italians used brands in the form of watermarks on paper in the 13th century. Blind stamps , hallmarks , and silver-makers' marks —all types of brand—became widely used across Europe during this period. Hallmarks, although known from the 4th-century, especially in Byzantium, only came into general use during
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#17327758021401644-412: A category is differentiated from its competing brands, and thus the brand helps customers & potential customers understand which brand satisfies their needs. Thus, the brand offers the customer a short-cut to understanding the different product or service offerings that make up a particular category. Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness
1781-417: A certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners, branded products or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic , store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of
1918-1021: A corporation hopes to accomplish, and to explain why customers should choose one brand over its competitors. Brand personality refers to "the set of human personality traits that are both applicable to and relevant for brands." Marketers and consumer researchers often argue that brands can be imbued with human-like characteristics which resonate with potential consumers. Such personality traits can assist marketers to create unique, brands that are differentiated from rival brands. Aaker conceptualized brand personality as consisting of five broad dimensions, namely: sincerity (down-to-earth, honest, wholesome, and cheerful), excitement (daring, spirited, imaginative, and up to date), competence (reliable, intelligent, and successful), sophistication (glamorous, upper class, charming), and ruggedness (outdoorsy and tough). Subsequent research studies have suggested that Aaker's dimensions of brand personality are relatively stable across different industries, market segments and over time. Much of
2055-472: A different stage in a customer's cognitive ability to address the brand in a given circumstance. Marketers typically identify two distinct types of brand awareness; namely brand recall (also known as unaided recall or occasionally spontaneous recall ) and brand recognition (also known as aided brand recall ). These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising. Brand recognition
2192-415: A drink known as a "Pimm's Royal Cup". Pimm's Winter Cup is generally mixed with warm apple juice. A "Glasgow Garden Party" is a drink made with Pimm's substituting lemonade with Irn Bru excluding any fruit garnish. A "Pimmlet" is a gimlet with Pimm's No.1 substituted for gin. A Pimm's mojito substitutes lemon and lime soda with muddled limes and soda water . Pimm, a farmer's son from Kent , became
2329-538: A fast, non-stop game. This form of polo lacked the aggressive methods and required fewer equestrian skills. From the 1800s to the 1910s, a host of teams representing Indian principalities dominated the international polo scene. The game had reached Samoa by the 1890's. The World Champions Polo League was launched in Jaipur in 2016. It is a new version of polo, similar to the Twenty20 format of cricket. The pitch
2466-576: A fatal injury during a game. After the Muslim conquests to the Ayyubid and Mameluke dynasties of Egypt and the Levant , their elites favoured it above all other sports. Notable sultans such as Saladin and Baybars were known to play it and encourage it in their courts. Saladin was known for being a skilled polo player, which contributed to his cavalry training. Polo sticks were featured as one of
2603-400: A free "knock-in" from the place where the ball crossed the goal line, thus getting ball back into play. Arena polo has rules similar to the field version, and is less strenuous for the player. It is played in a 300 by 150 feet (91 by 46 m) enclosed arena, much like those used for other equestrian sports; the minimum size is 150 by 75 feet (46 by 23 m). There are many arena clubs in
2740-462: A given category, when prompted with a brand name, a larger number of consumers are typically able to recognize it. Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. For example, Disney successfully branded its particular script font (originally created for Walt Disney's "signature" logo ), which it used in
2877-493: A high level of brand equity. Brand owners manage their brands carefully to create shareholder value . Brand valuation is a management technique that ascribes a monetary value to a brand. The word brand , originally meaning a burning piece of wood, comes from a Middle English brand , meaning "torch", from an Old English brand . It became to also mean the mark from burning with a branding iron. Branding and labeling have an ancient history. Branding probably began with
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#17327758021403014-507: A low-involvement purchasing decision. Brand recognition is often the mode of brand awareness that operates in retail shopping environments. When presented with a product at the point-of-sale, or after viewing its visual packaging, consumers are able to recognize the brand and may be able to associate it with attributes or meanings acquired through exposure to promotion or word-of-mouth referrals. In contrast to brand recall, where few consumers are able to spontaneously recall brand names within
3151-865: A match. The challenge was published 2 June 1876, in The Galveston Daily News . By the time the article came out on 2 June, the Denison Club had already received a letter from Bennett indicating the challenge was offered before the "first" games in New York. There is an urban legend that the first game of polo in America was played in Boerne, Texas , at retired British officer Captain Glynn Turquand's famous Balcones Ranch. The Boerne, Texas, legend also has plenty of evidence pointing to
3288-516: A mixer for whisky cocktails. The Pimm's No. 3 and No. 4 Cups were introduced as heated cold-weather or winter versions of the summertime Pimm's No. 1. The Pimm's Winter Cup and Pimm's Vodka Cup were reintroduced in 2004. Pimm's Winter Cup is a seasonally available version of Pimm's No.3 infused with spices and orange peel. Pimm's Vodka Cup is a reintroduction of Pimm's No.6, but is made in limited quantities. Pimm's Original No.1 Cup (frequently mixed with lemonade) (or "Pimm's & Lemonade")
3425-513: A more diverse range of characters representing different elements of the Pimm's cocktail (Pimm's No.1 being an Englishman in red and white blazer, lemonade being three young women in yellow, ice represented by a mature man), coming together to the theme tune of 1970s British television show The New Avengers . Seven Pimm's products have been produced throughout the brand's history, all fruit cups differing only in their alcoholic base. Only Nos. 1 and
3562-627: A period of rest and maintenance. This seasonal flow highlights Mar del Plata’s dual role as a sports hub and a seaside retreat. Polo has found popularity throughout the rest of the Americas, including Brazil , Chile , Mexico , and the United States of America . Even with the global spread of the sport Argentina has remained the largest producer of the highest quality horses and players. The country's fertile farmland around Buenos Aires and its long standing tradition of polo has made Argentina
3699-514: A polo ground early in the 5th century, to Japan by the Middle Ages . The game also spread south to Arabia and to India and Tibet. Abbasid Baghdad had a large polo ground outside its walls, and one of the city's early 13th century gates, the Bab al Halba, was named after these nearby polo grounds. The game continued to be supported by Mongol rulers of Persia in the 13th century, as well as under
3836-410: A pony with their mallet. Unsafe hooking is a foul that will result in a penalty shot being awarded. For example, it is a foul for a player to reach over an opponent's mount in an attempt to hook. The other basic defensive play is called the bump or ride-off. It's similar to a body check in ice hockey . In a ride-off, a player rides their pony alongside an opponent's mount to move an opponent away from
3973-399: A receiver, it runs the risk of the receiver incorrectly interpreting the message. Therefore, a brand should use appropriate communication channels to positively "…affect how the psychological and physical aspects of a brand are perceived". In order for brands to effectively communicate to customers, marketers must "…consider all touch point |s, or sources of contact, that a customer has with
4110-543: A simple game played by the Iranian people . An archaic variation of polo, regionally referred to as buzkashi or kokpar , is still played in parts of Central Asia. It was developed and formalised in Ancient Iran ( Persia ) as " chovgan " ( čowgān ), becoming a national sport played extensively by the nobility. Women played as well as men. During the period of the Parthian Empire (247 BC to AD 224),
4247-409: A stoppage in play, whichever comes first. There is a four-minute interval between chukkas and a ten-minute halftime. Play is continuous and is only stopped for rule infractions (fouls), broken tack (equipment) or injury to horse or player. The object is to score goals by hitting the ball between the goal posts, no matter how high in the air. If the ball goes wide of the goal, the defending team is allowed
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4384-441: A summer long drink , it is normally served as a Pimm's cup cocktail, a drink with "English-style" (clear and carbonated) lemonade , as well as various chopped garnishes, particularly apple , cucumber , orange , lemon , strawberry and mint or borage , though mint is more common. Ginger ale is used as a common substitute for lemonade. Pimm's can also be mixed with champagne (or other sparkling white wines), resulting in
4521-414: A trademark from the late 1870s, with great success. Pears' soap , Campbell's soup , Coca-Cola , Juicy Fruit chewing gum and Aunt Jemima pancake mix were also among the first products to be "branded" in an effort to increase the consumer's familiarity with the product's merits. Other brands which date from that era, such as Ben's Original rice and Kellogg's breakfast cereal, furnish illustrations of
4658-407: A trademark in the form of a 'White Rabbit", which signified good luck and was particularly relevant to women, who were the primary purchasers. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop. In ancient Rome , a commercial brand or inscription applied to objects offered for sale was known as
4795-457: A training exercise for cavalry units, polo eventually spread to other parts of the world. The game is played by two opposing teams with the objective of scoring using a long-handled wooden mallet to hit a small hard ball through the opposing team's goal . Each team has four mounted riders, and the game usually lasts one to two hours, divided into periods called chukkas or chukkers. Polo has been called "the sport of kings", and has become
4932-509: A visual or verbal cue. For example, when looking to satisfy a category need such as a toilet paper, the customer would firstly be presented with multiple brands to choose from. Once the customer is visually or verbally faced with a brand, they may remember being introduced to it before. When given a cue, consumers able to retrieve the memory node associated with the brand exhibit brand recognition. Often, this form of brand awareness assists customers in choosing one brand over another when faced with
5069-413: Is a brand's personality . Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what
5206-420: Is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others. For a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and
5343-403: Is a fundamental asset to a brand's equity , the worth of a brand's identity would become obsolete without ongoing brand communication. Integrated marketing communications (IMC) relates to how a brand transmits a clear consistent message to its stakeholders . Five key components comprise IMC: The effectiveness of a brand's communication is determined by how accurately the customer perceives
5480-541: Is a pre-mixed fortified lemonade with a Pimm's No. 1 base with a strength of 5.4% ABV . It is available in 12-packs of 250 ml cans or 1 litre bottles. Pimm's Lemonade & Ginger Ale is a pre-mixed fortified lemonade with a Pimm's No. 1 base and flavoured with ginger-ale that has a strength of 4% ABV . It is available in 4-packs (or cases of six 4-packs) of 330 ml bottles. There are also special edition versions that are 20% ABV and come in standard European 700 ml bottles. Pimm's Blackberry and Elderflower [made from 2013]
5617-469: Is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. Various forms of brand awareness can be identified. Each form reflects
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5754-410: Is a relatively new approach [Phelps et al., 2004] identified to communicate with consumers. One popular method of eWOM involves social networking sites (SNSs) such as Twitter . A study found that consumers classed their relationship with a brand as closer if that brand was active on a specific social media site (Twitter). Research further found that the more consumers "retweeted" and communicated with
5891-438: Is also a standard cocktail at British and American polo matches. The brand experienced a revival in the early 2000s following a 2003 advertising campaign, which featured a humorous classic upper-class " Hooray Henry " character called Harry Fitzgibbon-Sims (portrayed by Alexander Armstrong ) with the catchphrase "It's Pimm's o'clock!", somewhat mocking their own traditional advertising and appeal. Diageo's 2010 campaign featured
6028-463: Is arena polo; in the United Kingdom, collegiate polo is both. Some of the most important arena polo tournaments held are: All tournaments and levels of play and players are organized within and between polo clubs, including membership, rules, safety, fields and arenas. The rules of polo are written to include the safety of both players and horses. Games are monitored by umpires. A whistle
6165-479: Is based on Pimms No. 6 with blackberry and elderflower flavouring. Pimm's Strawberry (with a hint of mint) [made from 2015] is based on Pimm's No. 1 with additional strawberry and mint flavouring. Some retailers have marketed "Pimm's style" drinks under other names. In the UK, these have included Aldi 's "Austin's", Lidl 's "Jeeves", and Sainsbury's "Pitchers". Brand The practice of branding—in
6302-441: Is blown when an infraction occurs, and penalties are awarded. Strategic plays in polo are based on the "line of the ball", an imaginary line that extends through the ball in the line of travel. This line traces the ball's path and extends past the ball along that trajectory. The line of the ball defines rules for players to approach the ball safely. The "line of the ball" changes each time the ball changes direction. The player who hits
6439-532: Is located on Club Road in the heart of Silchar city in Assam. In 1862, the oldest polo club still in existence, Calcutta Polo Club , was established by two British soldiers, Sherer and Captain Robert Stewart. Later they spread the game to their peers in England. Polo was first played in England by the 10th Hussars in 1869. The British are credited with spreading polo worldwide in the late 19th century and
6576-421: Is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation . Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. When a customer is familiar with a brand or favors it incomparably over its competitors, a corporation has reached
6713-442: Is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand. Brand recognition (also known as aided brand recall ) refers to consumers' ability to correctly differentiate a brand when they come into contact with it. This does not necessarily require consumers to identify or recall the brand name. When customers experience brand recognition, they are triggered by either
6850-406: Is stronger than brand recognition, as the brand must be firmly cemented in the consumer's memory to enable unassisted remembrance. This gives the company huge advantage over its competitors because the customer is already willing to buy or at least know the company offering available in the market. Thus, brand recall is a confirmation that previous branding touchpoints have successfully fermented in
6987-564: Is the herbal paste known as chyawanprash , consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. One well-documented early example of a highly developed brand is that of White Rabbit sewing needles, dating from China's Song dynasty (960 to 1127 CE). A copper printing plate used to print posters contained a message which roughly translates as: "Jinan Liu's Fine Needle Shop: We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time." The plate also includes
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#17327758021407124-426: Is traditionally played with seven players to a side. The players are mounted on the indigenous Manipuri Pony , which stands less than 13 hands (52 inches, 132 cm). There are no goal posts, and a player scores simply by hitting the ball out of either end of the field. Players strike the ball with the long side of the mallet head, not the end. Players are not permitted to carry the ball, although blocking
7261-460: The manung kangjei bung ( lit. ' inner polo ground ' ). Public games were held, as they still are today, at the mapan kangjei bung ( lit. ' outer polo ground ' ), a polo ground just outside the Kangla. Weekly games called hapta kangjei ( lit. ' weekly polo ' ) were also played in a polo ground outside the current palace. The oldest polo ground in
7398-707: The Chelsea Flower Show , the Henley Royal Regatta and the Glyndebourne Festival Opera – the other being champagne. The first Pimm's Bar opened at the Wimbledon tournament in 1971; every year, over 80,000 pints of Pimm's cocktail are sold to spectators. Along with champagne, it has been declared one of two official drinks of Wimbledon, and it has also gained popularity among British universities. A Pimm's
7535-620: The Jerome Park Racetrack in Westchester County (now Bronx County ) was the site of the "first" American outdoor polo match. H. L. Herbert, James Gordon Bennett and August Belmont Jr. financed the original New York Polo Grounds . Herbert stated in a 1913 article that they formed the Westchester Club after the "first" outdoor game was played on 13 May 1876. This contradicts the historical record of
7672-784: The Qin dynasty (221-206 BCE); large numbers of seals survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) where the local community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE, and facilitated the labelling of goods and property; and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome. Identity marks, such as stamps on ceramics, were also used in ancient Egypt. Diana Twede has argued that
7809-823: The Safavid dynasty. In the 17th century, Naqsh-i Jahan Square in Isfahan was built as a polo field by King Abbas I . The game was also learnt by the neighbouring Byzantine Empire at an early date. A tzykanisterion (stadium for playing tzykanion , the Byzantine name for polo) was built by Emperor Theodosius II ( r. 408–450 ) inside the Great Palace of Constantinople . Emperor Basil I ( r. 867–886 ) excelled at it; Emperor Alexander ( r. 912–913 ) died from exhaustion while playing Polo. John I of Trebizond ( r. 1235–1238 ) died from
7946-417: The withers , and weigh 900 to 1,100 pounds (410 to 500 kg). The polo pony is selected carefully for quick bursts of speed, stamina, agility and manoeuvrability. Temperament is critical; the horse must remain responsive under pressure and not become excited or difficult to control. Many are Thoroughbreds or Thoroughbred crosses. They are trained to be handled with one hand on the reins , and to respond to
8083-481: The "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions". She has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. The systematic use of stamped labels dates from around
8220-484: The "cool" factor. This began the modern practice now known as branding , where the consumers buy the brand instead of the product and rely on the brand name instead of a retailer's recommendation. The process of giving a brand "human" characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. The Quaker Oats Company began using the image of the Quaker Man in place of
8357-400: The "…potential to add positive – or suppress negative – associations to the brand's equity" Thus, a brand's IMC should cohesively deliver positive messages through appropriate touch points associated with its target market. One methodology involves using sensory stimuli touch points to activate customer emotion. For example, if a brand consistently uses a pleasant smell as a primary touchpoint,
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#17327758021408494-618: The 16th centuries. Qutubuddin Aibak ( r. 1206–1210 ), originally a Turkic slave who later founded the Mamluk dynasty (1206–1290) Delhi Sultanate , was accidentally killed during a game of polo when his horse fell and he was impaled on the pommel of his saddle. Polo likely travelled via the Silk Road to China where it was popular in the Tang dynasty capital of Chang'an , where it
8631-595: The 1960s. The brand fell on hard times in the 1970s and 1980s. The Oyster House chain was sold, and Pimm's Cup products Nos. 2 to 5 were phased out due to reduced demand in 1970, after new owners, The Distillers Company , took control of the brand. In 1986, The Distillers Company was purchased by Guinness PLC, and Pimm's became part of Diageo when Guinness and Grand Metropolitan merged in 1997. In 2004, Pimm's introduced Pimm's Winter Cup, which consists of Pimm's No. 3 Cup (the brandy -based variant) infused with spices and orange peel. The discontinued No. 6 Vodka Cup variety
8768-518: The 1st century CE. The use of hallmarks , a type of brand, on precious metals dates to around the 4th century CE. A series of five marks occurs on Byzantine silver dating from this period. Some of the earliest use of maker's marks, dating to about 1,300 BCE, have been found in India. The oldest generic brand in continuous use, known in India since the Vedic period ( c. 1100 BCE to 500 BCE),
8905-606: The 6th century BCE. A vase manufactured around 490 BCE bears the inscription " Sophilos painted me", indicating that the object was both fabricated and painted by a single potter. Branding may have been necessary to support the extensive trade in such pots. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture (such as Attianus of Lezoux , Tetturo of Lezoux and Cinnamus of Vichy ) have been found as far away as Essex and Hadrian's Wall in England. English potters based at Colchester and Chichester used stamps on their ceramic wares by
9042-535: The Argentine pampas started practising polo during their free time, and eventually some of them began to put together games. Among them, David Shennan is credited with having organised the first formal polo game of the country in 1875, at Estancia El Negrete, located in Buenos Aires Province . The sport spread quickly among the skillful gauchos , and several clubs opened in the following years in
9179-534: The Medieval period. British silversmiths introduced hallmarks for silver in 1300. Some brands still in existence as of 2018 date from the 17th, 18th, and 19th centuries' period of mass-production. Bass Brewery , the British brewery founded in 1777, became a pioneer in international brand marketing. Many years before 1855, Bass applied a red triangle to casks of its pale ale. In 1876, its red-triangle brand became
9316-569: The United States, and most major polo clubs, including the Santa Barbara Polo and Racquet Club , have active arena programmes. The major differences between the outdoor and indoor games are: speed (outdoor being faster), physicality/roughness (indoor/arena is more physical), ball size (indoor is larger), goal size (because the arena is smaller the goal is smaller), and some penalties. In the United States and Canada, collegiate polo
9453-470: The ability to play until they are 18 to 20 years of age. Each player must have more than one horse, to allow for tired mounts to be replaced by fresh ones between or even during chukkas. A player's "string" of polo ponies may number two or three in Low Goal matches (with ponies being rested for at least a chukka before reuse), four or more for Medium Goal matches (at least one per chukka), and even more for
9590-476: The atrium, and bearing labels as follows: Scaurus' fish sauce was known by people across the Mediterranean to be of very high quality, and its reputation traveled as far away as modern France. In both Pompeii and nearby Herculaneum, archaeological evidence also points to evidence of branding and labeling in relatively common use across a broad range of goods. Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius"; probably references to
9727-401: The ball generally has the right of way, and other players cannot cross the line of the ball in front of that player. As players approach the ball, they ride on either side of the line of the ball giving each access to the ball. A player can cross the line of the ball when it does not create a dangerous situation. Most infractions and penalties are related to players improperly crossing the line of
9864-487: The ball or the right of way. When a player has the line of the ball on their right, they have the right of way. A "ride-off" is when a player moves another player off the line of the ball by making shoulder-to-shoulder contact with the other players' horses. The mounts used are called 'polo ponies', although the term pony is purely traditional and the mount is actually a full-sized horse. They range from 14.2 to 16 hands (58 to 64 inches, 147 to 163 cm) high at
10001-472: The ball or to take them out of a play. It must be executed properly so that it does not endanger the horses or the players. The angle of contact must be safe and can not knock the horses off balance, or harm the horses in any way. Two players following the line of the ball and riding one another off have the right of way over a single man coming from any direction. Like in hockey , ice hockey, or basketball , fouls are potentially dangerous plays that infringe on
10138-495: The ball safely. The "line of the ball" changes each time the ball changes direction. The player who hits the ball generally has the right of way, and other players cannot cross the line of the ball in front of that player. As players approach the ball, they ride on either side of the line of the ball giving each access to the ball. A player can cross the line of the ball when it does not create a dangerous situation. Most infractions and penalties are related to players improperly crossing
10275-427: The ball with any part of the body except the open hand is permitted. The sticks are made of cane , and the balls are made from the roots of bamboo . Players protected their legs by attaching leather shields to their saddles and girths . In Manipur, the game was played even by commoners who owned a pony. The kings of Manipur had a royal polo ground within the ramparts of their Kangla Fort . Here they played on
10412-524: The barrels used, effectively using a corporate trademark as a quasi-brand. Factories established following the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market—that is, to customers previously familiar only with locally produced goods. It became apparent that a generic package of soap had difficulty competing with familiar, local products. Packaged-goods manufacturers needed to convince
10549-427: The beginnings of brand management. This trend continued to the 1980s, and as of 2018 is quantified by marketers in concepts such as brand value and brand equity . Naomi Klein has described this development as "brand equity mania". In 1988, for example, Philip Morris Companies purchased Kraft Foods Inc. for six times what the company was worth on paper. Business analysts reported that what they really purchased
10686-401: The brand and is termed the consumer's brand experience . The brand is often intended to create an emotional response and recognition, leading to potential loyalty and repeat purchases. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image , is a symbolic construct created within the minds of people, consisting of all
10823-412: The brand has a much higher chance of creating a positive lasting effect on its customers' senses as well as memory. Another way a brand can ensure that it is utilizing the best communication channel is by focusing on touchpoints that suit particular areas associated with customer experience . As suggested Figure 2, certain touch points link with a specific stage in customer-brand-involvement. For example,
10960-413: The brand or on the basis of the reputation of the brand owner. Brand awareness involves a customer's ability to recall and/or recognize brands, logos, and branded advertising. Brands help customers to understand which brands or products belong to which product or service category. Brands assist customers to understand the constellation of benefits offered by individual brands, and how a given brand within
11097-425: The brand". Touch points represent the channel stage in the traditional communication model, where a message travels from the sender to the receiver. Any point where a customer has an interaction with the brand - whether watching a television advertisement, hearing about a brand through word of mouth or even noticing a branded license plate – defines a touchpoint. According to Dahlen et al. (2010), every touchpoint has
11234-400: The brand's intended message through its IMC. Although IMC is a broad strategic concept, the most crucial brand communication elements are pinpointed to how the brand sends a message and what touch points the brand uses to connect with its customers [Chitty 2005]. One can analyze the traditional communication model into several consecutive steps: When a brand communicates a brand identity to
11371-509: The brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. Brand development, often performed by a design team , takes time to produce. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers,
11508-455: The brand. In 2012 Riefler stated that if the company communicating a brand is a global organization or has future global aims, that company should look to employ a method of communication that is globally appealing to their consumers, and subsequently choose a method of communication with will be internationally understood. One way a company can do this involves choosing a product or service's brand name, as this name will need to be suitable for
11645-407: The business and the right to use his name to Frederick Sawyer. In 1880, the business was acquired by future Lord Mayor of London Horatio Davies , and a chain of Pimm's Oyster Houses was franchised in 1887. Over the years, Pimm's extended their range, using other spirits as bases for new "cups". After World War II , Pimm's No. 4 Cup was invented, followed by Pimm's No. 5 Cup and Pimm's No. 6 Cup in
11782-592: The center of the polo world. Every major polo tournament in the world is filled with players and horses hailing from Argentina. James Gordon Bennett Jr. on 16 May 1876 organised what was billed as the first polo match in the United States at Dickel's Riding Academy at 39th Street and Fifth Avenue in New York City. The historical record states that James Gordon Bennett established the Westchester Polo Club on 6 May 1876, and on 13 May 1876,
11919-547: The club being established before the Jerome Park game. There is ample evidence that the first to play polo in America were actually the English Texans. The Galveston News reported on 2 May 1876 that Denison, Texas had a polo club which was before James Gordon Bennett established his Westchester Club or attempted to play the "first" game. The Denison team sent a letter to James Gordon Bennett challenging him to
12056-501: The consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality. Not all historians agree that these markings are comparable with modern brands or labels, with some suggesting that the early pictorial brands or simple thumbprints used in pottery should be termed proto-brands while other historians argue that
12193-493: The early 20th century at the height of its empire . Military officers imported the game to Britain in the 1860s. The establishment of polo clubs throughout England and western Europe followed after the formal codification of rules. The 10th Hussars at Aldershot , Hants, introduced polo to England in 1834. The game's governing body in the United Kingdom is the Hurlingham Polo Association , which drew up
12330-516: The environment by associating with the brand. Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values . If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. For example, Nike's brand represents the value of a " just do it " attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values
12467-414: The extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif. According to Kotler et al. (2009), a brand's identity may deliver four levels of meaning: A brand's attributes are a set of labels with which the corporation wishes to be associated. For example,
12604-457: The fact that polo was played in Boerne before James Gordon Bennett Jr. ever picked up a polo mallet. During the early part of the 20th century, under the leadership of Harry Payne Whitney , polo changed to become a high-speed sport in the United States, differing from the game in England, where it involved short passes to move the ball towards the opposition's goal. Whitney and his teammates used
12741-504: The fast break, sending long passes downfield to riders who had broken away from the pack at a full gallop. In 1909 a United States team defeated an English team with ease. In the late 1950s, champion polo player and Director of the Long Island Polo Association, Walter Scanlon, introduced the "short form", or "European" style, four period match, to the game of polo. The rules of polo are written to include
12878-426: The first registered trademark issued by the British government. Guinness World Records recognizes Tate & Lyle (of Lyle's Golden Syrup ) as Britain's, and the world's, oldest branding and packaging, with its green-and-gold packaging having remained almost unchanged since 1885. Twinings tea has used the same logo – capitalized font beneath a lion crest – since 1787, making it
13015-455: The first set of formal British rules in 1874, many of which are still in existence. This version of polo played in the 19th century was different from the faster form that was played in Manipur. The game was slow and methodical, with little passing between players and few set plays that required specific movements by participants without the ball. Neither players nor horses were trained to play
13152-642: The fourth century BCE. In largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality. David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to
13289-517: The game's Tibetic names, polo or pulu , referring to the wooden ball, and it was these terms, anglicised, which were adopted for the sport's name in its slow spread to the west. A European polo club was established in the town of Silchar in Assam , India, in 1859, the English tea planters having learnt it from Manipuri incomers. Sagol kangjei was one of three forms of hockey in Manipur,
13426-563: The hard solid ball used in field polo. Standard mallets are used, though slightly larger-head arena mallets are an option. The game is originally invented by Iranians and its Persian name is " Chovgan " ( čowgān ). The game's English name derives from the Balti language , from its word for 'ball', polo . It is cognate with the Standard Tibetan pulu , also meaning 'ball'. Many scholars suggest it most likely began as
13563-402: The historical records of Manipur. Later, according to Cheitharol Kumbaba , a royal chronicle of King Kangba, who ruled Manipur much earlier than Nongda Lairen Pakhangba (33 CE ) introduced sagol kangjei ( 'kangjei on horseback'). Further regular playing of this game commenced in 1605, during the reign of King Khagemba under newly framed rules of the game. In Manipur, polo
13700-436: The information and expectations associated with a product, with a service, or with the companies providing them. Marketers or product managers that responsible for branding, seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics, which make it special or unique. A brand can, therefore, become one of
13837-403: The line of the ball or the right of way. When a player has the line of the ball on their right, they have the right of way. A "ride-off" is when a player moves another player off the line of the ball by making shoulder-to-shoulder contact with the other players' horses. The defending player has a variety of opportunities for their team to gain possession of the ball. They can push the opponent off
13974-440: The line or steal the ball from the opponent. Another common defensive play is called "hooking." While a player is taking a swing at the ball, their opponent can block the swing by using their mallet to hook the mallet of the player swinging at the ball. A player may hook only if they are on the side where the swing is being made or directly behind an opponent. A player may not purposely touch another player, another player's tack , or
14111-430: The literature on branding suggests that consumers prefer brands with personalities that are congruent with their own. Consumers may distinguish the psychological aspect (brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand) of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with
14248-419: The logo for go.com . Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall ) is the ability of the customer retrieving the brand correctly from memory. Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to satisfy that need. This level of brand awareness
14385-473: The market that the public could place just as much trust in the non-local product. Gradually, manufacturers began using personal identifiers to differentiate their goods from generic products on the market. Marketers generally began to realize that brands, to which personalities were attached, outsold rival brands. By the 1880s, large manufacturers had learned to imbue their brands' identity with personality traits such as youthfulness, fun, sex appeal, luxury or
14522-540: The marketplace that it aims to enter. It is important that if a company wishes to develop a global market, the company name will also need to be suitable in different cultures and not cause offense or be misunderstood. When communicating a brand, a company needs to be aware that they must not just visually communicate their brand message and should take advantage of portraying their message through multi-sensory information. One article suggests that other senses, apart from vision, need to be targeted when trying to communicate
14659-400: The minds of its consumers. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Managing brands for value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation . Brands typically comprise various elements, such as: Although brand identity
14796-569: The modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers . The key components that form a brand's toolbox include a brand's identity, personality, product design , brand communication (such as by logos and trademarks ), brand awareness , brand loyalty , and various branding ( brand management ) strategies. Many companies believe that there
14933-433: The most enduring campaigns of the 20th-century. Brand advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own. Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts
15070-579: The most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . This means that building a strong brand helps to distinguish a product from similar ones and differentiate it from competitors. The art of creating and maintaining a brand is called brand management . The orientation of an entire organization towards its brand is called brand orientation . Brand orientation develops in response to market intelligence . Careful brand management seeks to make products or services relevant and meaningful to
15207-564: The name of the producer. The use of identity marks on products declined following the fall of the Roman Empire . In the European Middle Ages , heraldry developed a language of visual symbolism which would feed into the evolution of branding, and with the rise of the merchant guilds the use of marks resurfaced and was applied to specific types of goods. By the 13th century, the use of maker's marks had become evident on
15344-1491: The nation's Olympic history. The title was defended at the 1936 Berlin Games with players Manuel Andrada , Andrés Gazzotti , Roberto Cavanagh , Luis Duggan , Juan Nelson, Diego Cavanagh , and Enrique Alberdi. The game spread across the country, and Argentina is often credited as the capital of polo; Argentina is also noted for having the largest contingent of 10 handicap players out of any other country. Five teams were able to gather four 10 handicap players each, to make 40 handicap teams: Coronel Suárez , 1975, 1977–1979 (Alberto Heguy, Juan Carlos Harriott Jr. , Alfredo Harriot and Horacio Heguy); La Espadaña, 1989–1990 (Carlos Gracida, Gonzalo Pieres, Alfonso Pieres y Ernesto Trotz Jr.); Indios Chapaleufú , 1992–1993 (Bautista Heguy, Gonzalo Heguy, Horacio Heguy Jr. and Marcos Heguy); La Dolfina , 2009–2010 ( Adolfo Cambiaso Jr., Lucas Monteverde , Mariano Aguerre y Bartolomé Castagnola ); Ellerstina, 2009 ( Facundo Pieres , Gonzalo Pieres Jr. , Pablo Mac Donough and Juan Martín Nero). The three major polo tournaments in Argentina, known as "Triple Corona" ("Triple Crown"), are Hurlingham Polo Open , Tortugas Polo Open and Palermo Polo Open . Polo season usually lasts from October to December. High season vs. Low season Argentina Polo School in Mar del Plata reflects
15481-421: The original literal sense of marking by burning—is thought to have begun with the ancient Egyptians , who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron . If a person stole any of the cattle, anyone else who saw
15618-523: The other ones being field hockey (called khong kangjei ) and wrestling-hockey (called mukna kangjei ). Local rituals such as those connected to the Ibudhou Marjing , the winged-pony god of polo and the creation-ritual episodes of the Lai Haraoba festival enacting the life of his son, Khoriphaba , the polo-playing god of sports. These may indicate an origin earlier than
15755-588: The owner of an oyster bar in the City of London , near the Bank of England . He offered the tonic (a gin-based drink containing a secret mixture of herbs and liqueurs) as an aid to digestion, serving it in a small tankard known as a "No. 1 Cup", hence its subsequent name. In 1851, Pimm's No. 2 Cup and Pimm's No. 3 Cup were introduced. Pimm's began large-scale production in 1851 to keep up with sales to other bars. The distillery began selling it in 1859. In 1865, Pimm sold
15892-657: The practice of branding livestock to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realized that the brand provided information about origin as well as about ownership, and could serve as a guide to quality. Branding was adapted by farmers, potters, and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals , which acted as quasi-brands, have been found on early Chinese products of
16029-473: The presence of these simple markings does not imply that mature brand management practices operated. Scholarly studies have found evidence of branding, packaging, and labeling in antiquity. Archaeological evidence of potters' stamps has been found across the breadth of the Roman Empire and in ancient Greece . Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. Pottery marking had become commonplace in ancient Greece by
16166-518: The producer's name. Roman glassmakers branded their works, with the name of Ennion appearing most prominently. One merchant that made good use of the titulus pictus was Umbricius Scaurus, a manufacturer of fish sauce (also known as garum ) in Pompeii, c. 35 CE . Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of
16303-423: The product, the consumer lifestyle, and the endorser is important for the effectiveness of brand communication. Polo Polo or Chovgan ( Persian : چوگان) is a ball game that is played on horseback , a traditional field sport and one of the world's oldest known team sports . It originated in ancient Persia (modern-day Iran ), dating back over 2,000 years. Initially played by Persian nobility as
16440-441: The rhythms of the region’s climate and tourism. The high season typically aligns with the Argentine summer, from November to March, when the weather is warm and ideal for outdoor events. During this time, polo tournaments and social gatherings attract players and enthusiasts, creating a vibrant atmosphere. Conversely, the low season falls in the cooler months, from May to September, when activities slow down, allowing fields and players
16577-515: The rider's leg and weight cues for moving forward, turning and stopping. A well trained horse will carry its rider smoothly and swiftly to the ball and can account for 60 to 75 percent of the player's skill and net worth to their team. Polo pony training generally begins at age 3 and lasts from about 6 months to 2 years. Most horses reach full physical maturity at about age 5, and ponies are at their peak of athleticism and training at around age 6 or 7. However, without any accidents, polo ponies may have
16714-500: The rules of the game. To the novice spectator, fouls may be difficult to discern. There are degrees of dangerous and unfair play and penalty shots are awarded depending based on the severity of the foul and where the foul was committed on the polo field. White lines on the polo field indicate where the mid-field, sixty, forty, and thirty yard penalties are taken. The official set of rules and rules interpretations are reviewed and published annually by each country's polo association. Most of
16851-416: The safety of both players and horses. Games are monitored by umpires. A whistle is blown when an infraction occurs, and penalties are awarded. Strategic plays in polo are based on the "line of the ball", an imaginary line that extends through the ball in the line of travel. This line traces the ball's path and extends past the ball along that trajectory. The line of the ball defines rules for players to approach
16988-534: The smaller associations follow the rules of the Hurlingham Polo Association , the national governing body of the sport of polo in the United Kingdom, and the United States Polo Association . Outdoor or field polo lasts about one and a half to two hours and consists of four to eight seven-minute chukkas, between or during which players change mounts. At the end of each seven-minute chukka, play continues for an additional 30 seconds or until
17125-649: The sport had great patronage under the kings and noblemen. According to The Oxford Dictionary of Late Antiquity , the Persian ball game was an important pastime in the court of the Sasanian Empire (224–651). It was also part of the royal education for the Sasanian ruling class. Emperor Shapur II learnt to play polo at age seven in 316 AD. Valuable for training cavalry, the game was played from Constantinople , where Emperor Theodosius II constructed
17262-401: The suits on the Mamluk precursor to modern-day playing cards . Europeans transformed the polo stick suit into the "clubs" of the "Latin" decks , as polo was little known to them at that time. The game spread to South Asia where it has had a strong presence in the northwestern areas of present-day Pakistan (including Gilgit , Chitral , Hunza , and Baltistan ) since at least the 15th to
17399-550: The symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil , wine , cosmetics , and fish sauce and, in the 21st century, extends even further into services (such as legal , financial and medical ), political parties and people 's stage names. In
17536-530: The towns of Venado Tuerto , Cañada de Gómez , Quilmes , Flores and later (1888) Hurlingham . In 1892 The River Plate Polo Association was founded and constituted the basis for the current Asociación Argentina de Polo . In the Olympic Games held in Paris in 1924 a team composed of Juan Miles , Enrique Padilla , Juan Nelson , Arturo Kenny , G. Brooke Naylor and A. Peña achieved the first gold medal in
17673-476: The trend. By the early 1900s, trade press publications, advertising agencies , and advertising experts began producing books and pamphlets exhorting manufacturers to bypass retailers and to advertise directly to consumers with strongly branded messages. Around 1900, advertising guru James Walter Thompson published a housing advertisement explaining trademark advertising. This was an early commercial explanation of what scholars now recognize as modern branding and
17810-400: The way in which consumers had started to develop relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon /Esso, using insights drawn from research into psychology and cultural anthropology , led to some of
17947-710: The world is the Imphal Polo Ground in Manipur State . The history of this polo ground is contained in the royal chronicle Cheitharol Kumbaba starting from 33 CE . Lieutenant (later Major General) Joseph Ford Sherer, the father of modern polo, visited the state and played on this polo ground in the 1850s. Lord Curzon , the Viceroy of India visited the state in 1901 and measured the polo ground as "225 yards long and 110 yards wide" (206 m × 101 m). The Cachar Club , established in 1859,
18084-417: The world's oldest in continuous use. A characteristic feature of 19th-century mass-marketing was the widespread use of branding, originating with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or company insignia on
18221-570: The world, with well over 100 member countries in the Federation of International Polo , played professionally in 16 countries, and was an Olympic sport from 1900 to 1936. Arena polo is an indoor or semi-outdoor variant with similar rules, and is played with three riders per team. The playing field is smaller, enclosed and usually of compacted sand or fine aggregate , and often indoors. Arena polo has more maneuvering due to space limitations, and uses an air-inflated ball slightly larger than
18358-546: Was made smaller and accommodated a large audience. The first event of the World Champions Polo League took place in Bhavnagar , Gujarat, with six teams and room for 10,000 spectators. The rules were changed and the duration of matches made shorter. Polo was brought to many parts of the Americas, but in Argentina, it took off like nowhere else. Irish , Scottish , Welsh , and English immigrants in
18495-514: Was played by women, who had to wear a male dress to do so; many Tang dynasty tomb figures of female players survive. According to The Oxford Dictionary of Late Antiquity , the popularity of polo in Tang China was "bolstered, no doubt, by the presence of the Sasanian court in exile". A "polo-obsessed" noblewoman was buried with her donkeys on 6 October 878 in Xi’an , China. In use in Manipur were
18632-458: Was reinstated in 2015 following a successful campaign led by a group of enthusiastic Vodka Cup Pimm's drinkers. Despite a promise from the parent company and Pimm's owner Diageo to keep No. 6 in production, it is no longer possible to buy Vodka Cup Pimm's. Pimm's is most popular in England, particularly southern England . It is one of the two staple drinks at the Wimbledon tennis tournament ,
18769-435: Was the brand name. With the rise of mass media in the early 20th century, companies adopted techniques that allowed their messages to stand out. Slogans , mascots , and jingles began to appear on radio in the 1920s and in early television in the 1930s . Soap manufacturers sponsored many of the earliest radio drama series, and the genre became known as soap opera . By the 1940s, manufacturers began to recognize
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