Plamo-Kyoshiro ( プラモ狂四郎 , Puramo Kyōshirō ) is a manga series created and written by Hisashi Yasui and illustrated by Koichi Yamato . Part of Sunrise 's Gundam Franchise, it was first serialized in Kodansha 's Shōnen magazine Comic BomBom from August 20, 1982 until December 17, 1986, compiling up to 15 tankobon volumes.
64-643: Plamo-Kyoshiro marks as the first spinoff in the Gundam franchise outside of the Universal Century timeline, and the first series to use the concept of battles using customized Gunpla which later been used in other productions of the franchise. The story of Plamo-Kyoshiro is about Shiro Kyoda, a young boy from Tamiya City and a student of the Bandai Elementary School. Shiro is an enthusiast of plastic model kits and "Plamo Simulation",
128-612: A ¥ 9 billion loss from Bandai the same month, attributed to declining game sales and the poor reception of the Apple Pippin console. Bandai felt Sega was an appropriate company to merge with, as it possessed an American management model and several international offices, in addition to owning several successful franchises like Sonic the Hedgehog . Opposition arose within Bandai's employees and midlevel executives, as neither felt
192-433: A " gate " where the runner connected to the cavity. The kit builder must cut away this excess plastic - eg with a pair of side cutting pliers - to free each part, then (optionally, but usually) clip, carve or sand away the remaining plastic tip where the gates attached to leave a clean surface. Once the parts have been freed, the builder must then snap them together to assemble the model. Early kits required glue, but from
256-651: A few similar-themed manga such as Plamo Tensai Esper Taro , 3D Koshien Plamo Daisaku , Majin Eiyuuden Wataru and Majin Kaihatsu Daisakusen . Hobby Boy Hitto-kun was another manga that was published in Terebi Magazine 2 (a sister magazine to Comic Bom Bom ). Bandai released several plastic models based on the mobile suits in the manga during its publication. Years later, Bandai released Master Grade Models based on both
320-445: A finished model of about MG level. These types of models usually take days to build. As with hobby models based on real-world military equipment, Gundam models are intended to be "scaled down" replicas of realistic designs, based on the dimensions given in the fiction. These scales are given in terms of the ratio of actual model size to the size the machine would have if it were actually built. 1:60, for instance, means that every inch of
384-420: A line of build-it-yourself toy rolling ball "roller coasters" was introduced by Bandai in the 1980s. In May 1980, Makoto Yamashina, son of the founder, became president of Bandai. Naoharu Yamashina became chairman of the board. Upon his arrival, Makoto Yamashina completely changed the ageing staff of Bandai and replaced them with younger employees with the intent of not only bringing new ideas, but also revisiting
448-403: A mutual agreement to not renew their Power Rangers master toy license, effective Spring 2019, after which competing toy company Hasbro will inherit the license. This transition will not affect Bandai Japan's Super Sentai (the series from which Power Rangers takes footage) master toy license with Toei . A sister company, Bandai Spirits , was established on 15 February 2018. On 1 April 2018,
512-636: A plastic model battle game. Shiro's dream is to become the representative of Japan in the World Simulation Tournament and be able to fight in the finals in the Battle of Hobbytopia. In addition to that, the manga contained original designs that would later inspire the Mobile Suit Variations and BB Senshi series. Plamo-Kyoshiro was written by Hisashi Yasui and illustrated by Koichi Yamato. In 1981 Kodansha had released
576-539: A separate marque, B-Club . These models are made of unpainted resin with no decals provided and often require touch-up work by the builder due to the inherent limitations of the manufacturing process. While comparably more expensive (some surpassing $ 400) and more complex to assemble compared to plastic kits, they offer higher detail for the dedicated and experienced model builder. A few select kits have also been manufactured from metal. These kits are offered by several different manufacturers and most commonly will result in
640-619: A sub-line of the HG called "HG Revive", which consists of re-engineered 1:144 scale kits of the RX-78-2 Gundam and other classic mobile suit designs. From late 2016 onwards, every Bandai produced model kit, including Gunpla, were made with Japanese and English text on the box and manuals. In 2017, Bandai began the Gundam Evolution Project, which sought to improve Gunpla technology with various groundbreaking kits, such as
704-432: A variety of glueless, toolless joints, such as ball-and-socket pivots, or posts on one component that fit tightly into holes on another. While models are designed to be posed for display, these joints are not intended to hold up to action figure-style play; even during gentle pose adjustments, it is possible for parts to come loose and need to be pushed back together. Components are made of plastic materials selected to fit
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#1732794384950768-450: A very small component, but is built around a very small doubly-articulated hinge. The fully assembled leg unit uses many more parts which allow it to bend at two major joints, and also has trim panels which slide apart as the leg is bent to allow the motion. Gundam model kits can be made of several materials. The typical mass-market kit is made from thermoplastics , such as ABS , polypropylene or polystyrene . These are referred to in
832-854: Is among the largest and most profitable toy companies worldwide, alongside Hasbro and Mattel . The company focuses on creating unique and innovative products for its consumers, and to bend established conventions within the industry; its slogan, "Break out of the box" was made in reference to this. Bandai Spirits Co., Ltd. produces figurines and plastic models targeted towards older demographics, utilizing popular licenses such as Mobile Suit Gundam , One Piece , Pokémon , Kirby , Disney , Star Wars , Hatsune Miku , Dragon Ball , Demon Slayer , Kamen Rider , Super Sentai , Ultraman , and My Hero Academia . Bandai produces confectioneries, board games, and capsule toys through its subsidiary MegaHouse Corporation, which also releases toys and figurines under its MegaToy label. MegaHouse also holds
896-461: Is needed. In 1990, Bandai introduced the High Grade (HG) line, which began an ongoing process of increasing model quality, and the creation of a grade system to describe the detail and quality of each kit. HG kits had much higher detail and articulation, as well as features normally found in larger-scale models, despite being 1:144 scale . One example is the 'Gundam Core Block System', in which
960-548: Is now under the management and a member of Bandai Namco Holdings (Bandai Namco Group). Following a group reorganisation in 2006, Bandai heads the group's Toys and Hobby strategic business unit (SBU). Bandai Entertainment announced it would cease its distribution operations in January 2012. Beez Entertainment is no longer releasing new anime in Europe. In February 2018, Saban Brands and Bandai's US division jointly announced
1024-487: Is the toy production division of Bandai Namco Holdings , currently the world's second largest toy company measured by total revenue. Between 1981 and 2001, Bandai was a manufacturer of video game consoles . Bandai was founded by World War II veteran Naoharu Yamashina as Bandai-Ya on July 5, 1950, as the corporate spin-off of a textile wholesaler. The company began as a distributor of metallic toys and rubber swimming rings, before moving to metal cars and aircraft models. It
1088-667: Is universally accepted as the rarest licensed NES game released in North America. A shrink-wrapped copy of the game sold for $ 41,270 on eBay in February 2010. The sister game to Stadium Events , called Athletic World was initially released with a label that indicated compatibility with the Family Fun Fitness mat, but was later re-released with an updated label that mentions the Power Pad instead. Stadium Events
1152-643: The Mobile Suit Gundam franchise, which debuted in 1979 as a television show. The show was not highly successful, and the toys produced by Clover did not sell well. In 1980, Bandai obtained the rights to produce models based on the Gundam franchise. While Clover's models were produced in the style of most children's toys - fully assembled and ready for play - Bandai designed theirs as plastic kits to be assembled, similar to military vehicle models. While Clover's products targeted children, Bandai's approach
1216-504: The 1:48 Mega Size Model RX-78-2 Gundam kit as part of the franchise's 30th anniversary campaign. This kit features many innovations that make it easy to assemble for first-time Gunpla collectors. For example, the parts are attached to sprue gates thin enough to break without the need to use of plastic cutters, and excess gate plastic can be removed from the parts without using a hobby knife . Some sprues have been designed to snap together for easy and quick removal of assembled parts. In
1280-591: The Entry Grade (EG) line, a low-cost model series similar to the 1:144 NG and FG lines, sold only in parts of Asia. Unlike other kits of the same scale, the first line of EG kits were made in China and the series was initially discontinued until the line was rebooted in 2020 with kits from non-Gundam franchises. Also in 2011, Bandai introduced the Advanced Grade (AG) line, a budget line that focuses more on
1344-642: The Weekly Toy News in Tokyo, Bandai-ya distributed and imported celluloid dolls, metallic toys, and rubber swimming rings. The company released its first original product the same year, the Rhythm Ball, a beach ball with a bell inside that suffered from numerous quality defects. Bandai-ya improved the quality of its products as it continued designing new kinds of toys, such as inexpensive metal cars and aircraft models. Several of these were exported to
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#17327943849501408-454: The 1968 New York International Innovative productions Exhibition. An additional manufacturing plant was acquired in late 1969 to further increase the production of toys. Bandai continued its expansion throughout the 1970s. The company established a joint venture with model car manufacturer Tonka in 1970 and established Tonka Japan K.K., as part of Bandai's continuing mission in establishing ties with foreign companies. A subsidiary named Popy
1472-642: The Gundam plastic models that Bandai was launching at the time. Plastic models from other popular franchises also make appearances in Plamo-Kyoshiro, including those from Votoms, Dunbine, Dougram, Vifam, L-Gaim, Xabungle, Baldios, Star Wars, The Exorcist, Thunderbirds and Blue Thunder. More standard models such as those of airplanes, tanks and other vehicles make appearances. In addition, the characters appear customizing and creating their own original models of Vehicles and Robots. The manga also includes many references to real life companies and figures involved in
1536-431: The Gundam shows of the 1990s usually received sizable 1:144 model lines. In 1995, the 1:100 scale Master Grade (MG) line was introduced. This line featured more parts, better detail and improved articulation than past kits of the same scale. In 1998, Bandai introduced the 1:60 Perfect Grade (PG) line. This line features extensive detail and articulation, light-up features, and a "body on frame" skeletal system in which
1600-565: The NES. Shortly after its release, Nintendo purchased the rights to the FFF mat in North America, replacing it with their own redesign, the Power Pad . In order to maintain branding continuity, Stadium Events was pulled from shelves after a short period of availability at Woolworth's stores. Because the game was pulled from shelves and discontinued before many copies were sold, Bandai's Stadium Events
1664-616: The Perfect Gundam and the Perfect Zeon, while later created the short-lived Kyoshiro Maniax line of Gundam FIX Figuration figures. The Perfect Gundam and the Red Warrior were also released under Bandai Spirit's Robot Spirits line of posable premium figures. Gundam Model Gundam Plastic models , Gundam Plamo , or Gunpla ( ガンプラ , Ganpura ) are model kits depicting the mecha machinery and characters of
1728-550: The United Kingdom (Bandai UK), Indonesia (Bandai Namco Indonesia), France, Spain, Taiwan, and mainland China. In the past, it owned offices in Hong Kong, South Korea, Thailand, Germany, and East Asia, which acted as distributors for Bandai products in their respective countries. Bandai is a wholly owned subsidiary of Bandai Namco Holdings and heads its parent's Toy and Hobby Content Strategic Business Unit (CSBU). Bandai
1792-489: The United States and elsewhere as a result of their popularity, being among the earliest "Made In Japan" products exported outside the country. As its revenue increased, Bandai-ya began expanding its operations. A new shipping and warehouse facility was constructed in spring 1953, followed by research and development (R&D) and product inspection departments later that year. A manufacturing facility, Waraku Works,
1856-407: The adoption of a new joint system or a new LED system for large-scale kits. This was in preparation for the 40th anniversary of Gunpla in 2020. Gundam model kits come in many varieties, but the majority made from the late 80s on - standard "plastic" kits - are manufactured and assembled similarly. Kits come as a collection of plastic parts, decals , and sometimes other decorative accessories which
1920-602: The arrangement of colored parts, thus sacrificing more articulation than the previous budget lines. The AG line incorporates a microchip that enables collectors to use the kit in the Gage-ing arcade game. In 2014, as part of the 35th anniversary celebration of Gundam , Bandai released the MG RX-78-2 Gundam ver. 3.0, which incorporates the engineering techniques used in the MG 2.0 and RG kits. In 2015, Bandai introduced
1984-509: The community simply as "plastic" models, and use the snap-fit assembly method described in this article. Plastic Gundam model kits are manufactured in Japan or China by Bandai , which has an exclusive license in manufacturing and marketing them around the world. A less common type, known as a garage kit or resin kit , is made from a thermoset resin , typically polyurethane , often simply referred to as "resin." These are not assembled with
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2048-403: The company transitioned from working on original products to funding the creation of new television series and acting as a sponsor during their run, with advertisements that showed off Bandai's tie-in action figures and costumes. A similar blockbuster hit was found with action figures in the likenesses of Ultraman characters, largely due to the popularity of the television series at the time;
2112-575: The company's family-friendly work ethic meshed well with Sega's top-down corporate culture. As a result, Bandai called off the merge in May before its finalization in October. President Makoto Yamashina took responsibility for its failure, publicly apologizing and resigning his position within the company. Bandai instead agreed to a business alliance with Sega. After its merger with game developer and amusement facility operator Namco in 2005, Bandai Company
2176-434: The creation of several subsidiaries; Tonka Japan in 1970 following a joint venture with Tonka , Bandai Models being established in 1971, and finally Popy , who specialized in the manufacturing of toy characters. Although not their most profitable range, Bandai's 1/48 scale AFV models dominated that segment of the model kit market. Bandai America Inc. was established as local US sales/marketing operation in 1978. Spacewarp ,
2240-495: The division of Bandai that dealt with products for adult customers (including figures and plastic models) as well as Banpresto 's prizes business were transferred over to Bandai Spirits. (incomplete list) Bandai has developed kits of the following Star Wars vehicles and figures: Bandai's headquarters is in Taitō, Tokyo , Japan . The company owns offices in the United States (Bandai America), Mexico (Bandai Corporación Mexico),
2304-605: The early 1990s, Bandai published games for Nintendo in the United Kingdom , including Street Fighter II on the Super Nintendo Entertainment System . In January 1997, Bandai announced it would merge its operations with Japanese video game developer Sega . The merger, a $ 1 billion stock swap where Sega would acquire Bandai and dissolve the company, would have established a new entertainment conglomerate named Sega Bandai Ltd. with an estimated $ 6 billion in revenue. The announcement followed
2368-480: The exterior panels of the model are separate components attached to a completely functional, articulated internal frame. This design element would later appear (sometimes in a limited form) in lower-grade models. The PG line is typically the most expensive among all Gunpla kits, and only a select few mobile suits have been released in this line. In 1999, to celebrate the 20th anniversary of the franchise, Bandai released 1:144 First Grade (FG) kits of mobile suits from
2432-922: The fictional Gundam multiverse by Bandai Spirits . These kits became popular among mecha anime fans and model enthusiasts in Japan and nearby Asian countries beginning in the 1980s. Gundam modeling spread in the 1990s with North America and Europe being exposed to Gundam through anime and manga . The name Gunpla derives from an abbreviation of " Gun dam pla stic model" phrase, since most kits are made of plastic. Bandai sold over 100 million Gundam plastic model units between 1980 and 1984, and over 300 million units by May 1999. Recently, Bandai had sold an estimated 450 million units worldwide across nearly 2,000 different Gundam models. As of March 2021 , Bandai Namco has sold 714.84 million Gundam plastic model units, including 538.24 million standard Gundam units (since 1980) and 176.6 million SD Gundam units (since 1987). Gundam models are based on
2496-461: The field, the two worked long hours to establish a small toy distribution division within the textile business. Yamashina assumed full control of the toy division on July 5, 1950, when it was spun-off as a separate company named Bandai-ya in Taitō, Tokyo . The name was derived from Japanese reading of Chinese phrase "bandai fueki" ( 万代不易 ), meaning "eternally unchanging" or "things that are eternal." Being assisted by Atsuko Tatsumi, publisher of
2560-595: The figures were later released in North America to little fanfare. In July 1966, it released Crazy Foam, a line of bubble blowing canisters that sold 2.4 million units in three months, thanks to the backing of an extensive marketing campaign. Bandai's other products included the Thunderbird electrical vehicles, the Water Motor bath toys, and the Naughty Flipper, the last of which received a gold medal at
2624-481: The first issue of its magazine Comic Bom Bom. At that moment, the publisher was planning to launch a manga adaptation of the Mobile Suit Gundam movies, but the publisher was unable to get Sunrise's permission at the time. As an alternative plan, the publisher contacted Hisashi Yasui to create a new series, thus creating Plamo-Kyoshiro. Furthermore, the Plamo-Kyoshiro manga was created as a tool to publicize
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2688-717: The first third-party developers for the Nintendo Family Computer in 1985. Among its first titles was Tag Team Match: MUSCLE , a video game adaptation of the Kinnikuman manga, which sold over one million copies. Bandai also produced the Family Trainer Pad, released outside Japan as the Power Pad , which also performed well commercially. A series of games was released both in the US and in Japan, including Athletic World and Stadium Events for
2752-410: The late 80s onward all kits assemble without special tools or materials. Some kits use an internal frame - a complete "skeleton," fully articulated and able to stand on its own - to which panels are then attached to finish the appearance of the mecha. ‹The template Manual is being considered for merging .› When it comes time to assemble the panels making up the external appearance of
2816-699: The model can be assembled and displayed using nothing more than a side-cutter. Most models, once assembled, are poseable to some degree. Many are "fully poseable," with a wide latitude of motion. To help hold models in "dynamic" poses, gunpla can be mounted on a stand, with some recent models having a dedicated attachment point for this purpose. Over the decades, Gundam plastic models have been available in many forms, with many levels of intricacy and functionality, from immobile display units that are static once assembled, to fully poseable, highly articulated models with interchangeable parts (weapons, shields, etc.) and complex mechanical engineering. All parts fit together with
2880-451: The model, the builder may choose to customize the model in a wide variety of ways. The most basic is simply to paint the model, which allows for a large amount of personal creativity. Applying decals is also a common technique - decals are included with most models, but are also available as separate products for customization. Every conceivable modification is possible, with some more common options including: All of these are optional, and
2944-699: The models height is equivalent to 60 inches of the machines height if it was real. Generally, finished model heights range from 4~5 inches for small-scale models, 6~8 inches for mid-scale models, and 12 inches for large-scale models. Common scales, and the grades typically associated with them, include: Bandai Bandai Co., Ltd. is a Japanese multinational toy manufacturer and distributor headquartered in Taitō, Tokyo . Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered in Irvine, California , and Richmond, London . Since 2005, Bandai
3008-417: The neck, hips, shoulders, and feet. These are budget models, usually retailing much lower than other models; and this line was extensive, covering nearly every machine to be featured in that TV series. Gundam SEED also featured non graded 1:100 models, identical in quality to Bandai's High Grade offerings. It was also during this decade that the term "Gunpla" was coined by Bandai. In 2010, Bandai released
3072-456: The needs of each part. A given unit, like a foot or leg, may use parts made of multiple different materials. Bandai casts colored pigment into each part to provide a basic color scheme for the finished model, so the builder does not need to paint it if undesired. The picture above illustrates the detail level of a higher end (Real Grade, 2011) model. This is one part of the model's "foot", less than an inch across, which not only has many details in
3136-554: The original series. Marketed as budget models, these snap-fit kits featured the simplicity of the original kits, but with more modern designs based upon the corresponding Perfect Grade kits. For the Mobile Suit Gundam SEED models a new type of non-graded (NG) 1:144 model was introduced, with a completely different design plan. While these still feature snap-fit and color molding, they omit major joints, opting instead to only allow critical pieces to move—typically
3200-467: The pilot sits in a "Core" which can be removed from the Gundam to become a distinct vehicle, and the Zeta Gundam 's transformation feature. In 1993, a unified set of poly-cap joints was created for smaller scale models that allowed easy mass production of models that all shared the same basic skeletal frame. This standardization allowed Bandai to release more models over a shorter period. As a result,
3264-485: The plastic model kit industry. The original edition had 15 volumes and was in publication from August 20, 1982 until December 17, 1986 in Comic Bom Bom magazine by Kodansha. In 1989 a standalone volume was published entitled "Plamo-Kyoshiro-Musha Gundam Version". In 1990 a second edition of 11 volumes was launched. In 1999 a 6-volume deluxe edition was published. Between 2002 and 2004 a cheaper version of 13 volumes
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#17327943849503328-407: The purchaser assembles by hand into the finished model. The plastic parts are delivered in the exact form they exit the injection molding machine , on a " sprue tree" - a grid of interconnecting plastic rods, called runners, created by the channels in the mold that carried the molten plastic into the cavities that create each part. Each part is connected to the runners by a small plastic nub called
3392-551: The same year, Bandai introduced the 1:144 Real Grade (RG) line, which takes design elements from the MG line such as an inner skeletal frame to improve upon the HG line. Both Mega Size Model and RG variants of the RX-78-2 Gundam were patterned after the 1/1 scale Gundam statue on display in Odaiba . Bandai also released Ecopla, a series of High Grade Universal Century (HGUC) and super deformed (SD) kits molded in black and made entirely out of recycled sprues. In 2011, Bandai released
3456-405: The snap-fit approach, and the builder must assemble them with glue. Many other assertions of this article will also not apply to resin kits, since they make up a very small minority of the product line. Garage kits were originally made by amateur or small-scale manufacturers (hence the name,) a cottage industry that predates gunpla, but Bandai has released some first-party Gundam resin kits under
3520-454: The strategy of the group. The new president took a different commercial approach by selling directly to retailers rather than going through intermediates. In July 1980, Bandai launched the 'Gundam Plastic Model' based on the animated series Mobile Suit Gundam which gave birth to the Gunpla range of scale model kits. In November, the subsidiary Celent was created. Bandai became one of
3584-525: Was System Injection , a technique which permitted a single "part" to be cast in multiple colors of plastic simultaneously, minimizing the need to paint the finished model. In 1985, Bandai introduced use of poly-caps (soft plastic, typically Polyethylene ) as connectors for better articulation of joints. The 1987 the model line for Gundam Sentinel introduced snap-fit models, which needed little or no glue to assemble. This would become standard in 1988, after which all kits use snap-fit assembly and no glue
3648-469: Was formed a year later that specialized in the manufacturing of toys based on popular children's characters. Though Bandai became a major player in the Japanese toy industry, competing with companies such as Takara and Epoch , executives believed the company needed to further spread out into international territories to help increase worldwide brand awareness. Bandai continued to expand in the 1970s with
3712-478: Was more appealing to the teenage and adult consumers that were more typical of Mobile Suit Gundam's audience, and was received extremely well. Nearly every mecha in the series was made into a model kit, from mobile suits to support aircraft and space battleships. Parts came in up to three different cast-in colors. These early kits are distinguished by their lack of articulation and low detail and, unlike later generations, require glue to assemble. A later development
3776-690: Was not released by name again, but instead was slightly modified and relaunched as the Power Pad pack-in game, World Class Track Meet . Since the 1980s, Bandai has become the leading toy company of Japan, and to this day, has the main toy licenses in Japan to popular properties including Daikaiju , Ultraman , Super Robot , Kamen Rider , the Super Sentai and Power Rangers series (which it took part in creating), Gundam , and many others. In February 1989, it acquired arcade game developer Coreland and reorganized it into Banpresto , which became Bandai's coin-operated entertainment division. In
3840-463: Was opened in early 1955 to increase the production of toys. In the same year, it implemented the toy industry's first quality assurance system; the first toy approved by this was the 1956 Toyopet Crown model car, which was also Bandai-ya's first product with a guarantee. The growing company worked on creating a friendly corporate image for itself, introducing a new logo, slogan, and television commercials that emphasized its quality products. Bandai-ya
3904-445: Was published and in the year 2008 a paperback edition of 10 volumes was published. All Plamo-Kyoshiro publications, from the original 1982 until the last of 2008 have been published by Kodansha. The manga has also received several sequels and derivatives. The success of Plamo Kyoshiro marked a trend at the time of its publication and several publishers wanted to have a manga based on battles of plastic models. Coro Coro Comic launched
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#17327943849503968-513: Was renamed Bandai Co., Ltd. in 1961 and achieved considerable success with its action figures based on the anime Astro Boy . In 1947, Naoharu Yamashina began working for a Kanazawa -based textile wholesaler. The eldest son to a rice retailer, Yamashina had studied business in high school and was enlisted in World War II , where an impact from a grenade shrapnel blinded him in his right eye. The textile business, ran by his wife's brother,
4032-552: Was renamed Bandai in July 1961, the same time it started spreading its operations overseas, beginning with the establishment of Bandai Overseas Supply in New York City. While its toys often sold well in Japan, Bandai didn't achieve considerable success until 1963, when it began producing action figures based on the anime Astro Boy . The toy line's success prompted Bandai to reorganize and rethink its business strategies, as
4096-466: Was struggling financially as a result of Japan's post-war economy. He made little money working, and as he was having a difficult time finding ways to allow the business to pick up, a neighbor told him about the potential of the toy industry and the financial success that could be generated from it. Intrigued, Yamashina convinced his wife to travel to Tokyo with him to begin studying the potentially lucrative market for toys. With little money or exposure in
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