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Walter Lantz Productions

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An animation studio is a company producing animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales or rentals of the media produced. They also own rights over merchandising and creative rights for characters created/held by the company, much like authors holding copyrights . In some early cases, they also held patent rights over methods of animation used in certain studios that were used for boosting productivity. Overall, they are business concerns and can function as such in legal terms.

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67-464: Walter Lantz Productions was an American animation studio that was active from 1928 to 1949 and then from 1950 to 1972. It was the principal supplier of animation for Universal Pictures . The studio was originally formed as Universal Cartoon Studios on the initiative of Universal movie mogul Carl Laemmle , who was tired of the continuous company politics he was dealing with concerning contracting cartoons outside animation studios. Walter Lantz , who

134-516: A long time afterwards, as can be seen with their achievements . In 1941, Otto Messmer created the first animated television commercials for Botany Tie ads/weather reports. They were shown on NBC-TV in New York until 1949. This marked the first forays of animation designed for the smaller screen and was to be followed by the first animated series specifically made for television, Crusader Rabbit , in 1948. Its creator, Alex Anderson , had to create

201-601: A longer running manga or animated series. As the OAV market is not adapted to the rigors that are faced by television shows or feature films, they have been known to show gratuitous amounts of violence and/or pornography. Some OAV's have registered such strong acclaim that they have been remade as anime television series as well as theatrical releases. Since most new OVA's are derived from other animated media, many animation studios that have previously worked on animated series or movies, and adaptations of Japanese manga, have now entered

268-533: A member of the Paul Whiteman Orchestra, making the jazz-era sound of the 1920s a quintessential element in the early Lantz cartoons. He remained as the permanent studio musical director until 1937. Lantz and Nolan worked in a character called "Fanny the Mule" for a 13-cartoon series announced by Laemmle in early 1930; these cartoons were never produced. In 1931, Lantz faced economic difficulties and

335-506: A new animation studio, Studio Ghibli , which would be used for the personal works of Miyazaki and his close friend, Isao Takahata . Many of Ghibli's works have become Japan's top-grossing theatrical films, whether in live-action or animated form. The market for 'OAV's or ' Original Anime Video ' later the acronym would be better known as 'OVA' meaning 'Original video animation' as the term 'OAV' could often be misunderstood for 'Original Adult Video', began in 1984. These are often tended towards

402-409: A profit, Lantz himself decided to shut down company operations, and threw a farewell luncheon with his staff at the announcement on March 10 the same year, with him handing Woody watches to them. In 1985, Lantz sold everything outright to MCA Inc. He painted landscapes in retirement and still lifes of his cartoon characters. Since then, Universal has continued to used Woody and also used Woody in

469-401: A studio dedicated to animating cartoons was spearheaded by Raoul Barré and his studio, Barré Studio , co-founded with Bill Nolan , beating out the studio created by J.R. Bray , Bray Productions , to the honor of the first studio dedicated to animation. Though beaten to the post of being the first studio, Bray's studio employee, Earl Hurd , came up with patents designed for mass-producing

536-550: A very small core group. After being bought out or sold to other companies, they eventually consolidated with other studios and became larger. The drawback of this setup was that there was now a major thrust towards profitability with the management acting as a damper towards creativity of these studios, continuing even in today's scenario. Currently, the independent animation studios are looking to ensure artistic integrity by signing up with big animation studios on contracts that allow them to license out movies, without being directed by

603-443: A week, on Thursday afternoons, replacing the first half hour of the shortened The Mickey Mouse Club . Lantz integrated his existing cartoons with new live-action footage, giving the show an updated look that satisfied both viewers and Lantz himself. The live-action and animation segments created for the show, called 'A Moment with Walter Lantz', featured an informative look at how the animation process for his "cartunes" worked and how

670-591: Is dated around 1917, but it would take until 1956 for the Japanese animation industry to successfully adopt the studio format as used in the United States. In 1961, these productions began to be aired in the US. Toei Animation , formed in 1948, was the first Japanese animation studio of importance and saw the reduction of animators as independent anime artists. After the formation of Toei Animation Co. Ltd. in 1948,

737-606: Is subject to local intellectual property rights. The animators must also be aware of the contracts laws and labour laws prevalent in the jurisdiction to which the animation studio is subject to. There have been numerous legal battles fought over the copyright of famous franchises, such as Kung Fu Panda and SpongeBob SquarePants . This has come about as a result of the clause in Copyright contracts that states that an idea cannot be protected, only an actual piece of work can be said to be infringed upon. This means that though

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804-520: The Kellogg's cereal account and Lantz soon met with the Kellogg's people to sign the contract. At first, Lantz was not very eager and admitted that he was only working in the medium because he was "forced into TV" and "cartoons for theaters would soon be extinct". The Woody Woodpecker Show debuted on ABC on the afternoon of October 3, 1957, and lasted until September 1958. The series was seen once

871-610: The Theme Parks or merchandising. Universal has since produced new projects, including television series and movies. Unlike other American major animation studios, the Lantz studio never continued full-time during the classic period of American animation, closing down in 1949 and reopening its doors the following year. It was finally shut down permanently in 1972, after the end of the Golden Age of American animation . Since then,

938-476: The 1939 cartoon Life Begins for Andy Panda became an instant hit, and Andy Panda became a successful substitute for Oswald, who was retired in 1938. Lantz also switched to all-color production in 1939, shortly before Andy's debut. In 1940, the Walter Lantz studio was in trouble. Universal once again was facing severe financial difficulties and possible bankruptcy and decided to cut their weekly advance to

1005-468: The Bear and The Beary Family before he left too in 1962. His role was assumed by writer Sid Marcus. Lantz eventually reduced the number of units back to one, leaving Smith as the sole director of all theatrical shorts by 1966. By 1969, other film studios had discontinued their animation departments, leaving Walter Lantz as one of the only two producers still making cartoons for theaters. The other studio

1072-728: The Japanese studios churned out minor works of animation. But with the release of Toei's first theatrical feature, The Tale of the White Serpent released in October 1958, the animation industry in Japan came into the eye of the general public. The success of Alakazam the Great led to the finding of the artist Osamu Tezuka , who would go on to become the father of Japanese manga with his brand of modern, fast-paced fantasy storylines. He became influenced by Hanna-Barbera productions of

1139-528: The Lantz library) sold the trademark rights to Oswald the Lucky Rabbit along with the copyright to the original 26 cartoons produced by Walt Disney to The Walt Disney Company . The sale was part of a deal that centered around both the rights to Oswald and NBC 's acquisition of the rights to the NFL's weekly Sunday night game ; in exchange for NBCUniversal selling the rights to Oswald to Disney, Al Michaels

1206-462: The OVA market, looking to capitalize on the popularity of their flagship shows. Studios participating in such circumstances include Production I.G and Studio Deen . Although there are permanent/full-time positions in studios, most animators work on a contract basis. There are some animators that are considered to be in the core group of the studio, which can either be as a result of being there since

1273-475: The Seven Dwarfs (1937), the Lantz studio planned to make a feature, Aladdin and His Lamp , featuring the ascendant comedy duo of Abbott and Costello , but after Mr. Bug Goes to Town (1941) failed at the box-office, Aladdin never made it to actual production. Late in the decade, Lantz attempted to do a feature-length cartoon again, but it never came to fruition. The Lantz unit was perhaps considered

1340-469: The Westernized title of direct-to-video animations, the OVA market has spread to American animation houses. Their popularity has resulted in animated adaptations of comic characters ranging from Hellboy , Green Lantern and Avengers . Television shows such as Family Guy and Futurama also released direct-to-video animations. DC Comics have continually released their own animated movies for

1407-548: The Winkler Studio, which produced cartoons for Universal. In early 1929, Universal was distributing the Oswald the Lucky Rabbit cartoons by Charles Mintz and George Winkler (created by Walt Disney ). However, the popularity of the series was beginning to decline because of the lower quality of the output. Laemmle then fired Mintz and Winkler and was now looking for someone to head an in-house animation studio. Lantz won

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1474-477: The animators may have forwarded ideas to the animation studios about certain characters and plots, these ideas alone cannot be protected and can lead to studios profiting on individual animator's ideas. However, this has not stopped many independent artists from filing claims to characters produced by different studios. Due to the wide range of animation techniques and styles, many animation studios typically specialize in certain types. Traditional animation employs

1541-458: The artistic acclaim of Walt Disney Productions , Warner Bros. Cartoons , MGM Cartoons , Fleischer Studios or UPA . However, the studio benefited from gaining talent from the other studios who were tired of the management there and usually found the Lantz studio a more enjoyable working environment. Tex Avery was just one of the many talents Walter Lantz Productions benefited from on the rebound. In February 2006, NBCUniversal (who still owns

1608-547: The bigger studios. Examples of such co-operation are the joint ventures between DreamWorks and Paramount Pictures and that of Blue Sky Studios and 20th Century Studios . On August 22, 2016, Comcast's NBCUniversal acquired DreamWorks Animation , appointing Meledandri oversee Comcast's Universal Animation/DreamWorks/Illumination, Disney's Disney Animation/Pixar/20th Century Animation, & Warner Bros. Warner Bros. Animation/Warner Bros. Pictures Animation. The first known example of Japanese animation, also called anime ,

1675-479: The change in management, Lantz seized the opportunity to ask Universal for permission to make his studio independent. Universal agreed, and on November 16, 1935, Lantz broke off and claimed the studio for his own, even though it remained on the Universal lot. During the mid-to-late 1930s, Oswald's popularity declined, and Lantz experimented with other characters to replace him. After a succession of failed attempts,

1742-448: The character was refined by Avery the following year. Former MGM animators Ray Patterson and Grant Simmons also directed two shorts before they left to form Grantray-Lawrence Animation in 1954. During the mid-50s, the film industry was suffering and losing money, meaning lower budgets for cartoons. Avery left Lantz in 1955 over pay disputes, and was succeeded by a returning Alex Lovy. By 1956, there were only seven animation producers in

1809-559: The dire straits of the Depression . Pooch never became very popular and the series was dropped in 1933. The following year, Nolan left the studio, and the Cartune Classics series of Technicolor shorts began, lasting for a year. Control of Universal by founder Carl Laemmle and his family was slipping away because of financial difficulties and came to an end in 1936. John Cheever Cowdin became Universal's new president. With

1876-475: The end of 1949 until the loan was reduced. He asked Universal to reissue his older films during the hiatus, a request accepted by Universal president Nate Blumberg. In the interim, Lantz made a series of film ads for Coca-Cola and introduced "The Woody Woodpecker Song" as the theme song for the character. He also went to Europe to look for studios that could animate his films there, approaching government incentives not found stateside, and lower labor costs. However,

1943-479: The end, was able to reach a satisfactory settlement with them. By autumn 1940, Lantz's studio was back in business again. The year also marked the debut of Lantz's biggest star: Woody Woodpecker , who debuted in the Andy Panda cartoon Knock Knock . Woody quickly became extremely popular, being given his own series in early 1941, and became one of the most famous examples of the "brash bird" cartoon characters of

2010-512: The films. Free-to-air linear channel MeTV officially brought back the Walter Lantz cartoons output on American television starting from 2 September 2023, airing every Saturday as part of the Saturday Morning Cartoons 3-hour block (one hour of which, dedicated to Lantz, being The Woody Woodpecker Show ) plus on weekdays as part of Toon In with Me . Theatrical short film series Animation studio The idea of

2077-577: The first Academy Award for Best Animated Feature . Since then, Disney / Pixar have produced the most number of movies either to win or be nominated for the award. Though the term "direct-to-video" carries negative connotations in the North American and European markets, direct-to-video animation has seen a rise, as a concept, in the Western markets. With many comic characters receiving their versions of OVA 's, original video animations , under

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2144-581: The first Academy Award for Best Animated Short Film . This period, from the 1920s to the 1950s or sometimes considered from 1911 to the death of Walt Disney in 1966, is commonly known as the Golden Age of American Animation as it included the growth of Disney, as well as the rise of Warner Bros. Cartoons and the Metro-Goldwyn-Mayer cartoon studio as prominent animation studios. Disney continued to lead in technical prowess among studios for

2211-525: The following year, provided that they all feature Woody Woodpecker. Lantz and his crew immediately set to work on the new batch of shorts. Two of these new films — Puny Express and Sleep Happy — were previously storyboarded by Ben Hardaway and Heck Allen during the United Artists period. In 1951, the new cartoons were finally released and became instant hits with audiences. They were so successful that Universal commissioned six more shorts for

2278-547: The following year. Overall, 1951 marked the beginning of a new era for the Walter Lantz studio. Lantz served as the director, writer and producer for these new shorts until the roles were given to animator Don Patterson , and writer Homer Brightman . Patterson's shorts were often praised for showing a level of ambition despite the meager budgets. The 50s brought changes to other studios that helped benefit Lantz' own output. In 1953, MGM closed Tex Avery 's unit while Warner Bros. briefly closed there entire animation facility over

2345-414: The home video market, while not tending to the television or theatrical audience as such. They refer to those movies that are launched as direct-to-video releases and not meant to be released in theatres. Video productions can run from half an hour productions to well over two hours. They require that premise or story be original in order to be counted as an OVA, though sometimes, the story can be derived from

2412-466: The immense popularity of 3-D films. Lantz was able to hire some of the displaced staff to the point he was able to open a second unit, with animator Paul J. Smith placed as director. Some of the men he was able to hire include writer Michael Maltese , animators Herman Cohen, Gil Turner and Robert Bentley , and Avery himself, who replaced Patterson from his role of director. Smith created the studio's second most popular star, Chilly Willy , in 1953, and

2479-421: The inception of the company or being talented recruits from other animation studios. These are the more secure positions in an animation studio, though the studio might have policies concerning the possible tenure of animators. Since studios can hire animators on a work for hire basis nowadays, many artists do not retain rights over their creations, unlike some of the early animators. The extent of these copyrights

2546-479: The late 1930s/early 1940s such as Donald Duck (also created by Disney). The success of Scrub Me Mama With A Boogie Beat and Boogie-Woogie Bugle Boy (the former becoming subject to controversy and even protest soon after its release over racial stereotypes and the latter earning an Academy Award ) also led to the introduction of the Swing Symphony series that fall, often featuring popular musicians of

2613-575: The late 1950s and made Japan's first made for television animation studio, Mushi Productions . The success of the studios' first show in 1963, Astro Boy , was so immense that there were 3 other television animation studios by the end of the year and Toei had opened their own made for television division. The greatest difference between Japanese studios and North American studios was the difference in adult-themed material to make way in Japan. Tezuka's thought that animation should not be restricted to kids alone has brought about many studios that are employed in

2680-469: The mid-1920s, Lantz was directing (and acting in) the studio's top cartoon, Dinky Doodle , also becoming a producer as Bray attempted to compete with Hal Roach and Mack Sennett by making live-action comedies. Bray Productions closed shop in 1928, and Lantz moved to Hollywood, trying to start a studio while trying to make a living in a succession of odd jobs, including driving Universal owner Carl Laemmle 's limousine. The chauffeur job also landed Lantz at

2747-515: The new vice-president of Universal. The deal was interrupted when new ownership transformed the company into Universal-International and did away with most of Universal's company policies. The new management insisted on getting licensing and merchandising rights to Lantz's characters. Lantz refused and withdrew from the parent company by 1947, releasing 12 cartoons independently through United Artists during 1947 and early 1949. The cartoons from this period stand out for their slicker animation compared to

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2814-484: The now-independent Lantz studio. This left Lantz scrambling for alternative sources for funds, forcing him to shut down the studio for a while. Lantz was able to gain the rights to the characters of his films (including Oswald the Lucky Rabbit) and an Andy Panda cartoon, Crazy House , was developed into Lantz's first independently financed film. Lantz used the film as a final appeal to the heads of Universal and, in

2881-542: The output for the studio. As Hurd did not file for these patents under his own name but handed them to Bray, they would go on to form the Bray-Hurd Patent Company and sold these techniques for royalties to other animation studios of the time. The biggest name in animation studios during this early time was Disney Brothers Animation Studio (now known as Walt Disney Animation Studios ), co-founded by Walt and Roy O. Disney . Started on October 16, 1923,

2948-642: The postwar economic situation of these countries as well as the presence of stronger unions than in Hollywood led him to back out and keep making films in America. In 1950, the Walter Lantz studio opened its doors once again. The first effort the studio produced was a brief sequence featuring Woody Woodpecker for the George Pal feature Destination Moon , released on June 27 the same year. Lantz then renegotiated with Universal for seven cartoons to be released

3015-410: The previous Universal releases, mostly because of the influence of the studio's latest director, Ex-Disney animator Dick Lundy , as well as the addition of Disney veterans, such as Ed Love and Fred Moore . This era also marked the end of the Andy Panda cartoons, whose popularity was waning. Under the deal with United Artists, Lantz was supposed to receive percentages of box-office receipts to pay for

3082-501: The production costs of his cartoons. UA however attributed a tiny portion of the dollar amounts to Lantz's shorts from the features. This was because UA was, at the time, a struggling studio attempting to re-establish the position in the industry it had in the 1920s. The result was that Lantz exceeded his standing loan of $ 250,000 from Bank of America (he had left Irving Trust in 1942). At the recommendation of BAC president Joe Rosenberg, Lantz decided to shut down his studio temporarily at

3149-560: The production of adult-themed adaptations of classic stories such as Heidi ( Heidi, Girl of the Alps ), One Thousand and One Nights and The Diary of a Young Girl and many more. In the 1980s, animation studios were led back to their theatrical roots due to the success of Hayao Miyazaki 's film Nausicaä of the Valley of the Wind , which led publishing house Tokuma Shoten to finance

3216-519: The production of the DVD releases, has stated that plans for further volumes are currently on hold. In 2008, Illumination , an animation production company founded by Chris Meledandri , made a deal with Universal Pictures which positioned Illumination as NBCUniversal's family entertainment arm that would produce one to two films per year starting in 2010. Like Walter Lantz Productions, Illumination retains creative control, and Universal exclusively distributes

3283-470: The remaining demand with reissues of his older cartoons. Bye Bye Blackboard , a Woody Woodpecker cartoon, was part of the final slate of cartoons made at the Walter Lantz studio. Thirteen were completed for the 1972 season: one with Chilly Willy, four starring the Beary Family, and the rest with Lantz' star character, Woody Woodpecker. Upon discovering that it would take a decade for his shorts to show

3350-531: The resulting frames are played back. Notable studios specializing in this style of animation include Aardman Animations , Laika and ShadowMachine . 3D animation is the newest of the animation techniques, using the assistance of computers and software, such as Houdini , to create 3D models that are then manipulated and rendered to create movement. Notable studios include Pixar Animation Studios , Sony Pictures Imageworks , Blue Sky Studios , Illumination , DNEG and Marza Animation Planet . Pooch

3417-488: The short-subjects business, and by the end of the decade that number dwindled to three. Walter Lantz and his distributor, Universal Pictures, knew that the only way to subsidize the rising costs of new shorts was to release their product to television. Norman Gluck, from Universal's short-subjects department, made a deal with the Leo Burnett Agency to release some older Lantz product on television. Burnett handled

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3484-568: The smallest major animation studio at that time, as Lantz and animator Alex Lovy produced cartoons with a single unit. In 1943, Lovy was drafted into the Navy and was replaced by James "Shamus" Culhane . Culhane quickly developed a distinct direction and art style characterized for its use of Russian avant-garde influences, minimalistic backgrounds and fast cutting. Culhane eventually left Lantz in late-1945 over pay disputes. In 1947, Lantz renegotiated his seven-year Universal contract with Matty Fox,

3551-417: The sole purpose of sale in the direct-to-video market. With growing worries about piracy, direct to video animation might become more popular in the near future. With the growth of animation as an industry, the trends of ownership of studios have gradually changed with time. Current studios such as Warner Bros. and early ones such as Fleischer Studios , started life as small, independent studios, being run by

3618-448: The studio 'Television Arts Productions' specifically for the purpose of creating this series as his old studio, Terrytoons , refused to make a series for television. Since Crusader Rabbit, however, many studios have seen this as a profitable enterprise and many have entered the made for television market since, with Joseph Barbera and William Hanna refining the production process for television animation on their show Ruff and Reddy . It

3685-555: The studio in a poker bet with Laemmle. The first Lantz-produced "Oswald" cartoon was Race Riot , released on September 2, 1929. The first animators for the studio included Winkler veterans Rollin Hamilton, Tom Palmer and "rubber-hose" pioneer Bill Nolan. Bert Fiske scored the first cartoons, having done this for the few Winkler sound "Oswalds". Additions to the staff included Pinto Colvig and Fred Avery . The earliest Lantz cartoons from 1928 were built around set plots and stories, in

3752-442: The studio went on to make its first animated short, Steamboat Willie in 1928, to much critical success, though the real breakthrough was in 1937, when the studio was able to produce a full-length animated feature film i.e. Snow White and the Seven Dwarfs , which laid the foundation for other studios to try to make full-length movies. In 1932 Flowers and Trees , a production by Walt Disney Productions and United Artists , won

3819-524: The studio were Woody Woodpecker , Andy Panda , Chilly Willy , and Oswald the Lucky Rabbit . The music-oriented Swing Symphony cartoons were another successful staple but ended after swing music 's popularity faded after the end of World War II. Lantz began his career at the art department of William Randolph Hearst 's New York American during the 1910s, having his start in the cartoon industry at Hearst's International Film Service , which in 1918 transferred its entire staff to Bray Productions . By

3886-492: The studio's characters have continued to be used in syndicated television series, and in licensed merchandise. Lantz re-issued six of the 1931–32 Disney Oswald cartoons, including Trolley Troubles , Great Guns! and The Ocean Hop . Throughout the studio's history, it maintained a reputation as an animation house of medium quality. Lantz's animated shorts (dubbed "Cartunes") were considered superior to Terrytoons , Screen Gems and Famous Studios , but they never gained

3953-415: The time. The series ended in 1945 at the twilight of the big band era. After the studio's 1930s cartoons were scored by a succession of composers, including James Dietrich, Victor Records producer Nat Shilkret and Harman-Ising veterans Frank Marsales and Darrell Calker took over in late 1940. Calker's arrangements became noted for their distinctive swing flavor. After Disney's success with Snow White and

4020-499: The tradition of the earlier Disney and Winkler Productions shorts. The conversion of Oswald cartoons into musicals was a different matter, but by mid-1930, Lantz and his staff achieved this goal. In the process however, Oswald's personality became less consistent. It could and did change drastically to fit a particular gag. Lantz's musical directors changed as well. To replace David Broekman, Lantz brought in James Dietrich,

4087-513: The use of hand-drawn frames, and is used in the world of cartoons, movies and anime. Notable studios that specialize in this style include Studio Ghibli , Cartoon Saloon , Nickelodeon Animation Studio , Disney Television Animation , 20th Television Animation , Warner Bros. Animation , Cartoon Network Studios , Titmouse , Ufotable , Studio Chizu and CoMix Wave Films . Stop-motion animation uses objects that are incrementally moved and photographed in order to create an illusion of movement when

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4154-558: The writers came up with stories and characters. The live-action segments were directed by Jack Hannah , who was fresh from the Disney Studio, where he had done similar live-action/animation sequences for the Disney show. Hannah eventually directed theatrical shorts in 1960 after Lovy left for Hanna-Barbera . His shorts were regarded for having a level of sophistication comparable to Dick Lundy, and created characters such as Fatso

4221-651: Was Laemmle's part-time chauffeur and a veteran of the John R. Bray Studios with considerable experience in all elements of animation production, was selected to run the department. In 1935, the studio was severed from Universal and became Walter Lantz Studio under Lantz's direct control, and in 1939, renamed to Walter Lantz Productions. Lantz managed to gain the copyright for his characters. The cartoons continued to be distributed by Universal through 1947, changing to United Artists distribution in 1947–49, and by Universal again from 1950 to 1972. The most prominent characters for

4288-581: Was forced to make cutbacks, shortening the lengths of his films and post-synchronizing a handful of the early Disney Oswald's cartoons. Another way out of the hole was to gain attention by creating a secondary series of shorts featuring a new star, Pooch the Pup . Lantz and Nolan divided the studio into two separate units. Lantz directed the Pooch cartoons, while Nolan worked on the Oswalds, with both series referencing

4355-690: Was freed from his contractual obligations with ESPN and ABC so he could join NBC and become the Sunday Night Football play-by-play man. In July 2007, Universal Pictures released The Woody Woodpecker and Friends Classic Cartoon Collection , a three-disc DVD box-set compilation of Lantz Cartunes. A second volume was released in April 2008, followed by a vanilla release in 2009, Woody Woodpecker Favorites , which contained no new-to-DVD material. Animation historian Jerry Beck , partly involved in

4422-459: Was in 1958 that The Huckleberry Hound Show claimed the title of being the first all-new half-hour cartoon show. This, along with their previous success with the series Tom and Jerry , elevated their animation studio, H.B. Enterprises (later Hanna-Barbera Productions ), to dominate the North American television animation market during the latter half of the 20th century. In 2002, Shrek , produced by DreamWorks and Pacific Data Images won

4489-479: Was the start-up DePatie–Freleng Enterprises working for Lantz' former contractor, United Artists. From 1967 to the studio's closure in 1972, Universal distributed the Lantz cartoons as packages, and theaters would play them in no particular order. Lantz finally closed up the studio in 1972; he later explained that by then, it was economically impossible to continue producing them and stay in business, as rising inflation had strained his profits, and Universal serviced

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