101-541: Weblogs may refer to: Plural of Blog Weblogs, Inc. Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with the title Weblogs . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Weblogs&oldid=827687400 " Category : Disambiguation pages Hidden categories: Short description
202-429: A supply-side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers. The process
303-449: A zine , before the term blog entered common usage. The first research paper about blogging was Torill Mortensen and Jill Walker Rettberg 's paper "Blogging Thoughts", which analysed how blogs were being used to foster research communities and the exchange of ideas and scholarship, and how this new means of networking overturns traditional power structures. Early blogs were simply manually updated components of common Websites. In 1995,
404-496: A 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the world's most acclaimed art museums. GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998. Google launched its " AdWords " (now renamed Google Ads) search advertising program in 2000 and introduced quality-based ranking allocation in 2002, which sorts search advertisements by
505-503: A TV station or newspaper, either as an add-on to a traditional media presence (e.g., hosting a radio show or writing a column in a paper newspaper), or as their sole journalistic output. Some institutions and organizations see blogging as a means of "getting around the filter" of media " gatekeepers " and pushing their messages directly to the public. Many mainstream journalists, meanwhile, write their own blogs—well over 300, according to CyberJournalist.net's J-blog list. The first known use of
606-432: A USENET posting titled "Green Card Lottery – Final One?" Canter and Siegel's Green Card USENET spam raised the profile of online advertising, stimulating widespread interest in advertising via both Usenet and traditional email. More recently, spam has evolved into a more industrial operation, where spammers use armies of virus-infected computers ( botnets ) to send spam remotely. Online banner advertising began in
707-829: A blog on a news site was in August 1998, when Jonathan Dube of The Charlotte Observer published one chronicling Hurricane Bonnie . Some bloggers have moved over to other media. The following bloggers (and others) have appeared on radio and television: Duncan Black (known widely by his pseudonym, Atrios), Glenn Reynolds ( Instapundit ), Markos Moulitsas Zúniga ( Daily Kos ), Alex Steffen ( Worldchanging ), Ana Marie Cox ( Wonkette ), Nate Silver ( FiveThirtyEight.com ), and Ezra Klein (Ezra Klein blog in The American Prospect , now in The Washington Post ). In counterpoint, Hugh Hewitt exemplifies
808-502: A breakdown of the traditional advertising model, where companies can skip over the advertising agencies (previously the only interface with the customer) and contact the customers directly via social media websites. On the other hand, new companies specialised in blog advertising have been established to take advantage of this new development as well. However, there are many people who look negatively on this new development. Some believe that any form of commercial activity on blogs will destroy
909-676: A combination of bid price and searchers' likeliness to click on the ads. More recently, companies have sought to merge their advertising messages into editorial content or valuable services. Examples include Red Bull 's Red Bull Media House streaming Felix Baumgartner 's jump from space online, Coca-Cola 's online magazines, and Nike 's free applications for performance tracking. Advertisers are also embracing social media and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013. According to Ad Age Datacenter analysis, in 2017 over half of agency revenue came from digital work. The March 2021 eBay advertisement for
1010-502: A combination of bid price, expected click-through rate, keyword relevancy and site quality. Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. Videos, interactive quizzes, and sponsored posts are all a part of this operation. Usually these ads are found on Facebook, Instagram, Twitter, and Snapchat . Mobile advertising
1111-576: A commercial blog was on the first business to consumer Web site created in 1995 by Ty, Inc. , which featured a blog in a section called "Online Diary". The entries were maintained by featured Beanie Babies that were voted for monthly by Web site visitors. The modern blog evolved from the online diary where people would keep a running account of the events in their personal lives. Most such writers called themselves diarists, journalists, or journalers. Justin Hall , who began personal blogging in 1994 while
SECTION 10
#17327865863941212-417: A demand side platform has 10 milliseconds to respond to an offer. The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. This
1313-678: A large portion of bloggers are professionals and that a well-written blog can help attract employers. Business owners who blog about their business can also run into legal consequences. Mark Cuban , owner of the Dallas Mavericks , was fined during the 2006 NBA playoffs for criticizing NBA officials on the court and in his blog. Blogging can sometimes have unforeseen consequences in politically sensitive areas. In some countries, Internet police or secret police may monitor blogs and arrest blog authors or commentators. Blogs can be much harder to control than broadcast or print media because
1414-498: A live worldwide press conference. The questions and answers were later posted on IsraelPolitik , the country's official political blog. The impact of blogging on the mainstream media has also been acknowledged by governments. In 2009, the presence of the American journalism industry had declined to the point that several newspaper corporations were filing for bankruptcy, resulting in less direct competition between newspapers within
1515-539: A marketer from DEC (Digital Equipment Corporation), Gary Thuerk , sent an email to most of the ARPANET's American West Coast users, advertising an open house for a new model of a DEC computer. Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded and eventually became known as " spam ." The first known large-scale non-commercial spam message was sent on 18 January 1994 by an Andrews University system administrator, by cross-posting
1616-689: A mass media personality who has moved in the other direction, adding to his reach in "old media" by being an influential blogger. Similarly, it was Emergency Preparedness and Safety Tips On Air and Online blog articles that captured Surgeon General of the United States Richard Carmona 's attention and earned his kudos for the associated broadcasts by talk show host Lisa Tolliver and Westchester Emergency Volunteer Reserves- Medical Reserve Corps Director Marianne Partridge. Blogs have also had an influence on minority languages , bringing together scattered speakers and learners; this
1717-577: A moving target for advertisers. Many vendors offer SEO services. Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords. In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids. Modern search engines rank sponsored listings based on
1818-511: A new HTML file, and at the start of each month, diary entries were archived into their own folder, which contained a separate HTML page for every day of the month. Then, menus that contained links to the most recent diary entry were updated manually throughout the site. This text-based method of organizing thousands of files served as a springboard to define future blogging styles that were captured by blogging software developed years later. The evolution of electronic and software tools to facilitate
1919-402: A new model of marketing communication from businesses to consumers. Among the various forms of advertising on blog, the most controversial are the sponsored posts . These are blog entries or posts and may be in the form of feedback, reviews, opinion, videos, etc. and usually contain a link back to the desired site using a keyword or several keywords. Blogs have led to some disintermediation and
2020-672: A particular subject or topic, ranging from philosophy , religion , and arts to science , politics , and sports . Others function as more personal online diaries or online brand advertising of a particular individual or company. A typical blog combines text, digital images , and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual, although some focus on art ( art blogs ), photographs ( photoblogs ), videos ( video blogs or vlogs ), music ( MP3 blogs ), and audio ( podcasts ). In education, blogs can be used as instructional resources; these are referred to as edublogs . Microblogging
2121-507: A penny was charged. This resulted in the advertisers monitoring the campaign by the number of clicks and were satisfied that the ads could be tracked. Search engine optimization , or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization
SECTION 20
#17327865863942222-412: A person can create a blog whose authorship is hard to trace by using anonymity technology such as Tor . As a result, totalitarian and authoritarian regimes often seek to suppress blogs and punish those who maintain them. In Singapore, two ethnic Chinese individuals were imprisoned under the country's anti-sedition law for posting anti-Muslim remarks in their blogs. Egyptian blogger Kareem Amer
2323-404: A pseudonymous "username" (e.g., "Hacker1984"). Sierra and supporters initiated an online discussion aimed at countering abusive online behaviour and developed a Blogger's Code of Conduct , which set out a rules for behaviour in the online space. Online advertising Online advertising , also known as online marketing , Internet advertising , digital advertising or web advertising ,
2424-409: A publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for
2525-557: A religious message to all USENET newsgroups. In January 1994 Mark Eberra started the first email marketing company for opt-in email lists under the domain Insideconnect.com. He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam. Four months later, Laurence Canter and Martha Siegel , partners in a law firm, broadly promoted their legal services in
2626-461: A restricted ad space. Trick banners: A trick banner is a banner ad where the ad copy imitates some screen elements users commonly encounter, such as an operating system message or popular application message, to induce ad clicks. Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch . Trick banners commonly attract a higher-than-average click-through rate , but tricked users may resent
2727-466: A slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools: An early milestone in the rise in importance of blogs came in 2002, when many bloggers focused on comments by U.S. Senate Majority Leader Trent Lott . Senator Lott, at a party honoring U.S. Senator Strom Thurmond , praised Senator Thurmond by suggesting that
2828-538: A student at Swarthmore College , is generally recognized as one of the earlier bloggers, as is Jerry Pournelle . Dave Winer 's Scripting News is also credited with being one of the older and longer running weblogs. The Australian Netguide magazine maintained the Daily Net News on their web site from 1996. Daily Net News ran links and daily reviews of new websites, mostly in Australia. Another early blog
2929-617: A user can access requested content, sometimes while the user is waiting for the content to load. Interstitial ads are a form of interruption marketing . Text ads: A text ad displays text-based hyperlinks . Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to the advertiser's websites. Text ads may also be delivered through email marketing or text message marketing . Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block. Search engine marketing , or SEM,
3030-491: A virtual " corkboard ". Berners-Lee also created what is considered by Encyclopedia Britannica to be "the first 'blog ' " in 1992 to discuss the progress made on creating the World Wide Web and software used for it. From June 14, 1993, Mosaic Communications Corporation maintained their "What's New" list of new websites, updated daily and archived monthly. The page was accessible by a special "What's New" button in
3131-410: A website visitor's initial browser window. A pop-under ad opens a new browser window under a website visitor's initial browser window. Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they "do not condone this practice". Floating ad: A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed over
Weblogs - Misplaced Pages Continue
3232-489: A website, a fan page, an app, or a product. Some examples are: Facebook's "Sponsored Stories", LinkedIn's "Sponsored Updates", and Twitter's "Promoted Tweets". This display ads format falls into its own category because unlike banner ads which are quite distinguishable, News Feed Ads' format blends well into non-paid news updates. This format of online advertisement yields much higher click-through rates than traditional display ads. The process by which online advertising
3333-412: A week before the company's earnings announcement. He was fired two days after he complied with his employer's request to remove the sensitive material from his blog. In India, blogger Gaurav Sabnis resigned from IBM after his posts questioned the claims made by a management school. Jessica Cutler , aka "The Washingtonienne", blogged about her sex life while employed as a congressional assistant. After
3434-647: Is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing , search engine marketing (SEM), social media marketing , many types of display advertising (including web banner advertising), and mobile advertising . Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves
3535-456: Is ad copy comprising an entire email or a portion of an email message. Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient's prior consent (opt-in). Businesses may ask for your email and send updates on new products or sales. As opposed to static messaging, chat advertising refers to real-time messages dropped to users on certain sites. This
3636-458: Is ad copy delivered through wireless mobile devices such as smartphones , feature phones , or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, " advergaming ", or application sponsorship). Industry groups such as
3737-406: Is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in
3838-456: Is another type of blogging, featuring very short posts. Blog and blogging are now loosely used for content creation and sharing on social media , especially when the content is long-form and one creates and shares content on regular basis, so one could be maintaining a blog on Facebook or blogging on Instagram . A 2022 estimate suggested that there were over 600 million public blogs out of more than 1.9 billion websites. The term "weblog"
3939-452: Is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords. The primary reason behind
4040-399: Is different from Wikidata All article disambiguation pages All disambiguation pages Blog A blog (a truncation of " weblog ") is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page . In
4141-519: Is displayed can involve many parties. In the simplest case, the website publisher selects and serves the ads. Publishers which operate their own advertising departments may use this method. Alternatively ads may be outsourced to an advertising agency under contract with the publisher, and served from the advertising agency's servers or ad space may be offered for sale in a bidding market using an ad exchange and real-time bidding, known as programmatic advertising. Programmatic advertising involves automating
Weblogs - Misplaced Pages Continue
4242-655: Is done using live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality, this is a subset of the email advertising but different because of its time window. Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online yellow pages , and online auction-based listings. Craigslist and eBay are two prominent providers of online classified listings. Adware
4343-465: Is particularly so with blogs in Gaelic languages . Minority language publishing (which may lack economic feasibility) can find its audience through inexpensive blogging. There are examples of bloggers who have published books based on their blogs, e.g., Salam Pax , Ellen Simonetti , Jessica Cutler , and ScrappleFace . Blog-based books have been given the name blook . A prize for the best blog-based book
4444-416: Is people shouting at each other across the void, but not a lot of mutual understanding". Between 2009 and 2012, an Orwell Prize for blogging was awarded. In the late 2000s , blogs were often used on business websites and for grassroots political activism . There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. As
4545-513: Is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers. Interstitial ads : An interstitial ad displays before
4646-569: Is software that, once installed, automatically displays advertisements on a user's computer. The ads may appear in the software itself, integrated into web pages visited by the user, or in pop-ups/pop-unders. Adware installed without the user's permission is a type of malware . Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion. Affiliate marketers generate traffic to offers from affiliate networks , and when
4747-412: Is sometimes described as a 'waterfall'. Broadly speaking, there are three types of data obtained through such a data management platform: This customer information is combined and returned to the supply side platform, which can now package up the offer of ad space along with information about the user who will view it. The supply side platform sends that offer to an ad exchange . The ad exchange puts
4848-417: Is ubiquitous across online systems including websites, search engines, social media platforms, mobile applications and email. Google and Facebook dominate online display advertising, which has become a highly concentrated market, with estimates that they were responsible for 70% of overall US digital advertising revenue in 2016. The goal of display advertising is to obtain more traffic, clicks, or popularity for
4949-459: The news media . Blog can also be used as a verb, meaning to maintain or add content to a blog . The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with HTML or computer programming . Previously, knowledge of such technologies as HTML and File Transfer Protocol had been required to publish content on
5050-503: The "Online Diary" on the Ty, Inc. Web site was produced and updated manually before any blogging programs were available. Posts were made to appear in reverse chronological order by manually updating text-based HTML code using FTP software in real time several times a day. To users, this offered the appearance of a live diary that contained multiple new entries per day. At the beginning of each new day, new diary entries were manually coded into
5151-552: The 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited . MABs from newspapers , other media outlets , universities, think tanks , advocacy groups , and similar institutions account for an increasing quantity of blog traffic . The rise of Twitter and other " microblogging " systems helps integrate MABs and single-author blogs into
SECTION 50
#17327865863945252-626: The EU Directive 2000/31/EC). In Doe v. Cahill , the Delaware Supreme Court held that stringent standards had to be met to unmask the anonymous bloggers and also took the unusual step of dismissing the libel case itself (as unfounded under American libel law) rather than referring it back to the trial court for reconsideration. In a bizarre twist, the Cahills were able to obtain the identity of John Doe, who turned out to be
5353-712: The Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising. Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively. The Interactive Advertising Bureau predicts continued growth in mobile advertising with
5454-481: The Mosaic web browser. In November 1993 Ranjit Bhatnagar started writing about interesting sites, pages and discussion groups he found on the internet, as well as some personal information, on his website Moonmilk, arranging them chronologically in a special section called Ranjit's HTTP Playground. Other early pioneers of blogging, such as Justin Hall , credit him with being an inspiration. The earliest instance of
5555-478: The United States would have been better off had Thurmond been elected president. Lott's critics saw these comments as tacit approval of racial segregation , a policy advocated by Thurmond's 1948 presidential campaign . This view was reinforced by documents and recorded interviews dug up by bloggers. (See Josh Marshall 's Talking Points Memo .) Though Lott's comments were made at a public event attended by
5656-771: The Web, and early Web users therefore tended to be hackers and computer enthusiasts. As of the 2010s, the majority are interactive Web 2.0 websites, allowing visitors to leave online comments, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking service . Indeed, bloggers not only produce content to post on their blogs but also often build social relations with their readers and other bloggers. Blog owners or authors often moderate and filter online comments to remove hate speech or other offensive content. There are also high-readership blogs which do not allow comments. Many blogs provide commentary on
5757-470: The adoption of location-based targeting and other technological features not available or relevant on personal computers. In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $ 2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year. Email advertising
5858-443: The advertiser can later retarget the user with ads from the site the user visited. As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting . Advertisers can also target their audience by using contextual to deliver display ads related to
5959-448: The advertiser for deceiving them. "News Feed Ads", also called "Sponsored Stories", "Boosted Posts", typically exist on social media platforms that offer a steady stream of information updates ("news feed" ) in regulated formats (i.e. in similar sized small boxes with a uniform style). Those advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting
6060-430: The advertiser. In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television . In 2017, Internet advertising revenues in the United States totaled $ 83.0 billion, a 14% increase over the $ 72.50 billion in revenues in 2016. And research estimates for 2019's online advertising spend put it at $ 125.2 billion in the United States, some $ 54.8 billion higher than
6161-484: The advertising brand or organization. Display advertisers frequently target users with particular traits to increase the ads' effect. Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server . Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets , HTML5 , Adobe Flash , and other programs. Frame ads were
SECTION 60
#17327865863946262-488: The anonymity of Richard Horton . Horton was a police officer in the United Kingdom who blogged about his job under the name "NightJack". Delta Air Lines fired flight attendant Ellen Simonetti because she posted photographs of herself in uniform on an aeroplane and because of comments posted on her blog "Queen of Sky: Diary of a Flight Attendant" which the employer deemed inappropriate. This case highlighted
6363-477: The blog "Creating Passionate Users", was the target of threats and misogynistic insults to the point that she cancelled her keynote speech at a technology conference in San Diego, fearing for her safety. While a blogger's anonymity is often tenuous, Internet trolls who would attack a blogger with threats or insults can be emboldened by the anonymity of the online environment, where some users are known only by
6464-525: The blog in a fairly anonymous manner, some of the descriptions of the firm and some of its people were less than flattering. Sanderson later won a compensation claim case against the British firm, however. On the other hand, Penelope Trunk wrote an upbeat article in The Boston Globe in 2006, entitled "Blogs 'essential' to a good career". She was one of the first journalists to point out that
6565-512: The blog was discovered and she was fired, she wrote a novel based on her experiences and blog: The Washingtonienne: A Novel . As of 2006 , Cutler is being sued by one of her former lovers in a case that could establish the extent to which bloggers are obligated to protect the privacy of their real life associates. Catherine Sanderson, a.k.a. Petite Anglaise , lost her job in Paris at a British accountancy firm because of blogging. Although given in
6666-595: The blogosphere's credibility. Blogging can result in a range of legal liabilities and other unforeseen consequences . Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability . U.S. payouts related to blogging totalled $ 17.4 million by 2009; in some cases these have been covered by umbrella insurance . The courts have returned with mixed verdicts. Internet Service Providers (ISPs), in general, are immune from liability for information that originates with third parties (U.S. Communications Decency Act and
6767-538: The content of the web page where the ads appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment , or ROI, over untargeted ads. Advertisers may also deliver ads based on a user's suspected geography through geotargeting . A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow
6868-597: The desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed. Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more. Considering that most marketing involves some form of published media, it
6969-436: The diversity of media culture, providing opportunities for greater inclusiveness, and making more responsive to consumers." Many bloggers, particularly those engaged in participatory journalism , are amateur journalists, and thus they differentiate themselves from the professional reporters and editors who work in mainstream media organizations. Other bloggers are media professionals who are publishing online, rather than via
7070-514: The documents to be forgeries and presented evidence and arguments in support of that view. Consequently, CBS apologized for what it said were inadequate reporting techniques (see: Little Green Footballs ). The impact of these stories gave greater credibility to blogs as a medium of news dissemination. In Russia, some political bloggers have started to challenge the dominance of official, overwhelmingly pro-government media. Bloggers such as Rustem Adagamov and Alexei Navalny have many followers, and
7171-538: The early 1990s as page owners sought additional revenue streams to support their content. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. In 1994, web banner advertising became mainstream when HotWired , the online component of Wired Magazine , and Time Warner 's Pathfinder sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had
7272-506: The early days of the Internet , online advertising was mostly prohibited. For example, two of the predecessor networks to the Internet, ARPANET and NSFNet , had "acceptable use policies" that banned network "use for commercial activities by for-profit institutions". The NSFNet began phasing out its commercial use ban in 1991. The first widely publicized example of online advertising was conducted via electronic mail . On 3 May 1978,
7373-640: The first Asian Giant Hornet ( Vespa mandarinia ) nest in the US was controversial. The owner of the first nest discovered in the United States – in Blaine, Washington – demanded its return instead of allowing scientific investigation, and proceeded to sell it. A nearby beekeeper bought it to gift it back to the state entomology team which had exterminated it, for study. Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertising
7474-408: The first form of web banners. The colloquial usage of "banner ads" often refers to traditional frame ads. Website publishers incorporate frame ads by setting aside a particular space on the web page. The Interactive Advertising Bureau 's Ad Unit Guidelines propose standardized pixel dimensions for ad units. Pop-ups/pop-unders: A pop-up ad is displayed in a new web browser window that opens above
7575-481: The issue of personal blogging and freedom of expression versus employer rights and responsibilities, and so it received wide media attention. Simonetti took legal action against the airline for "wrongful termination, defamation of character and lost future wages". The suit was postponed while Delta was in bankruptcy proceedings. In early 2006, Erik Ringmar, a senior lecturer at the London School of Economics ,
7676-490: The latter's nickname for the ruling United Russia party as the "party of crooks and thieves" has been adopted by anti-regime protesters. This led to The Wall Street Journal calling Navalny "the man Vladimir Putin fears most" in March 2012. By 2004, the role of blogs became increasingly mainstream, as political consultants , news services, and candidates began using them as tools for outreach and opinion forming. Blogging
7777-529: The media, no major media organizations reported on his controversial comments until after blogs broke the story. Blogging helped to create a political crisis that forced Lott to step down as majority leader. Similarly, blogs were among the driving forces behind the " Rathergate " scandal. Television journalist Dan Rather presented documents on the CBS show 60 Minutes that conflicted with accepted accounts of President Bush's military service record. Bloggers declared
7878-505: The offer out for bid to demand-side platforms . Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau ,
7979-666: The person they suspected: the town's mayor, Councilman Cahill's political rival. The Cahills amended their original complaint, and the mayor settled the case rather than going to trial. In January 2007, two prominent Malaysian political bloggers, Jeff Ooi and Ahirudin Attan , were sued by a pro-government newspaper, The New Straits Times Press (Malaysia) Berhad, Kalimullah bin Masheerul Hassan, Hishamuddin bin Aun and Brenden John a/l John Pereira over alleged defamation. The plaintiff
8080-614: The popularity of blogging continued to rise (as of 2006), the commercialisation of blogging is rapidly increasing. Many corporations and companies collaborate with bloggers to increase advertising and engage online communities with their products. In the book Fans, Bloggers, and Gamers , Henry Jenkins stated that "Bloggers take knowledge into their own hands, enabling successful navigation within and between these emerging knowledge cultures. One can see such behaviour as co-optation into commodity culture insofar as it sometimes collaborates with corporate interests, but one can also see it as increasing
8181-484: The popularization of the terms. Before blogging became popular, digital communities took many forms, including Usenet , commercial online services such as GEnie , Byte Information Exchange (BIX) and the early CompuServe , e-mail lists , and Bulletin Board Systems (BBS). In the 1990s, Internet forum software created running conversations with "threads". Threads are topical connections between messages on
8282-519: The production and maintenance of Web articles posted in reverse chronological order made the publishing process feasible for a much larger and less technically-inclined population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of "blogging". Blogs can be hosted by dedicated blog hosting services , on regular web hosting services , or run using blog software. After
8383-425: The range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile towers. Cookies and other persistent data on a user's machine may help narrow down a user's location even further. This involves many parties interacting automatically in real time. In response to a request from the user's browser, the publisher content server sends
8484-452: The reputation of their employer, either in a positive way, if the employee is praising the employer and its workplaces, or in a negative way, if the blogger is making negative comments about the company or its practices. In general, attempts by employee bloggers to protect themselves by maintaining anonymity have proved ineffective. In 2009, a controversial and landmark decision by The Hon. Mr Justice Eady refused to grant an order to protect
8585-423: The requested website's content. Floating ads may disappear or become less obtrusive after a pre-set time period. Expanding ad: An expanding ad is a rich media frame ad that changes dimensions upon a predefined condition, such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's mouse movement over the ad. Expanding ads allows advertisers to fit more information into
8686-403: The rising popularity of Search Engine Marketing has been Google. There were a few companies that had its own PPC and Analytics tools. However, this concept was popularized by Google. Google Ad words was convenient for advertisers to use and create campaigns. And, they realized that the tool did a fair job, by charging only for someone's click on the ad, which reported as the cost-per-click for which
8787-402: The sale and delivery of digital advertising on websites and platforms via software rather than direct human decision-making. Advertisements are selected and targeted to audiences via ad servers which often use cookies , which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so
8888-425: The same circulation area. Discussion emerged as to whether the newspaper industry would benefit from a stimulus package by the federal government. U.S. President Barack Obama acknowledged the emerging influence of blogging upon society by saying, "if the direction of the news is all blogosphere, all opinions, with no serious fact-checking, no serious attempts to put stories in context, then what you will end up getting
8989-482: The spend on television ($ 70.4 billion). Many common online advertising practices are controversial and, as a result, have become increasingly subject to regulation. Many internet users also find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons. Online ad revenues also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind paywalls . In
9090-418: The web page content to the user's browser over the Internet. The page does not yet contain ads, but contains links which cause the user's browser to connect to the publisher ad server to request that the spaces left for ads be filled in with ads. Information identifying the user, such as cookies and the page being viewed, is transmitted to the publisher ad server. The publisher ad server then communicates with
9191-501: Was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, digital video, and digital pictures transmitted live from a wearable computer and EyeTap device to a web site in 1994. This practice of semi-automated blogging with live video together with text was referred to as sousveillance , and such journals were also used as evidence in legal matters. Some early bloggers, such as The Misanthropic Bitch, who began in 1997, referred to their online presence as
9292-511: Was among the first national governments to set up an official blog. Under David Saranga , the Israeli Ministry of Foreign Affairs became active in adopting Web 2.0 initiatives, including an official video blog and a political blog . The Foreign Ministry also held a microblogging press conference via Twitter about its war with Hamas , with Saranga answering questions from the public in common text-messaging abbreviations during
9393-563: Was an effort to protect the public. The case was dismissed for lack of personal jurisdiction, and Traffic Power failed to appeal within the allowed time. In 2009, NDTV issued a legal notice to Indian blogger Kunte for a blog post criticizing their coverage of the Mumbai attacks . The blogger unconditionally withdrew his post, which resulted in several Indian bloggers criticizing NDTV for trying to silence critics. Employees who blog about elements of their place of employment can begin to affect
9494-646: Was arrested in April 2007 for anti-government writings in his blog. Monem is a member of the then banned Muslim Brotherhood . After the 2011 Egyptian revolution , the Egyptian blogger Maikel Nabil Sanad was charged with insulting the military for an article he wrote on his personal blog and sentenced to three years. After expressing opinions in his personal blog about the state of the Sudanese armed forces, Jan Pronk , United Nations Special Representative for Sudan ,
9595-501: Was charged with insulting the Egyptian president Hosni Mubarak and an Islamic institution through his blog. It is the first time in the history of Egypt that a blogger was prosecuted. After a brief trial session that took place in Alexandria , the blogger was found guilty and sentenced to prison terms of three years for insulting Islam and inciting sedition and one year for insulting Mubarak. Egyptian blogger Abdel Monem Mahmoud
9696-519: Was coined by Jorn Barger on December 17, 1997. The short form "blog" was coined by Peter Merholz , who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in May 1999. Shortly thereafter, Evan Williams at Pyra Labs used "blog" as both a noun and verb ("to blog", meaning "to edit one's weblog or to post to one's weblog") and devised the term "blogger" in connection with Pyra Labs' Blogger product, leading to
9797-633: Was established by politicians and political candidates to express opinions on war and other issues and cemented blogs' role as a news source. (See Howard Dean and Wesley Clark .) Even politicians not actively campaigning, such as the UK's Labour Party's Member of Parliament (MP) Tom Watson , began to blog to bond with constituents. In January 2005, Fortune magazine listed eight bloggers whom business people "could not ignore": Peter Rojas , Xeni Jardin , Ben Trott , Mena Trott , Jonathan Schwartz , Jason Goldman, Robert Scoble , and Jason Calacanis . Israel
9898-455: Was given three days notice to leave Sudan. The Sudanese army had demanded his deportation. In Myanmar , Nay Phone Latt, a blogger, was sentenced to 20 years in jail for posting a cartoon critical of head of state Than Shwe . One consequence of blogging is the possibility of online or in-person attacks or threats against the blogger, sometimes without apparent reason. In some cases, bloggers have faced cyberbullying . Kathy Sierra , author of
9999-470: Was initiated in 2005, the Lulu Blooker Prize . However, success has been elusive offline, with many of these books not selling as well as their blogs. The book based on Julie Powell 's blog "The Julie/Julia Project" was made into the film Julie & Julia , apparently the first to do so. Consumer-generated advertising is a relatively new and controversial development, and it has created
10100-504: Was ordered by the convenor of his department to "take down and destroy" his blog in which he discussed the quality of education at the school. Mark Jen was terminated in 2005 after 10 days of employment as an assistant product manager at Google for discussing corporate secrets on his personal blog, then called 99zeros and hosted on the Google-owned Blogger service. He blogged about unreleased products and company finances
10201-733: Was supported by the Malaysian government. Following the suit, the Malaysian government proposed to "register" all bloggers in Malaysia to better control parties against their interests. This is the first such legal case against bloggers in the country. In the United States, blogger Aaron Wall was sued by Traffic Power for defamation and publication of trade secrets in 2005. According to Wired magazine, Traffic Power had been "banned from Google for allegedly rigging search engine results." Wall and other " white hat " search engine optimization consultants had exposed Traffic Power in what they claim
#393606