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135-427: The Bibliotheca Teubneriana , or Bibliotheca Scriptorum Graecorum et Romanorum Teubneriana , also known as Teubner editions of Greek and Latin texts, comprise one of the most thorough modern collections published of ancient (and some medieval) Greco-Roman literature. The series consists of critical editions by leading scholars. They now always come with a full critical apparatus on each page, although during
270-453: A type designer to create customized typefaces for their exclusive use. Different periodicals design their publications, including their typography, to achieve a particular tone or style. For example, USA Today uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, The New York Times uses
405-415: A body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen. Therefore, when a person focuses on typography and setting type, they must pay very close attention to the typeface they choose. Choosing the correct typeface for a body of text can only be done after thoroughly reading
540-405: A key difference. Much of the legibility research literature is atheoretical—various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests lacked a model of reading or visual perception. Some typographers believe that the overall word shape ( Bouma ) is essential in readability and that the theory of parallel letter recognition
675-586: A lost opportunity, having been regrettably abandoned in favour of the "dull and lumpish" fount (Victor Scholderer's words) that is still the uniform of the series. Kenney referred to Bruno Snell 's Bacchylides edition of 1934; closely comparable is the Philodemus example illustrated here. A slightly less radical version of this font (notably without lunate sigma ) was used in some later Teubner editions (and in non-Teubner publications such as Rahlfs ' Septuaginta of 1935), and M. L. West 's recent edition of
810-596: A major focal point for the development of Christian thought . The Musaeum , or Shrine to the Muses, which included the library and school, was founded by Ptolemy I . The institution was from the beginning intended as a great international school and library. The library, eventually containing more than a half million volumes, was mostly in Greek. It was intended to serve as a repository for every work of classical Greek literature that could be found. The genre of bucolic poetry
945-451: A minimum of distractions and anomalies, aims to produce clarity and transparency. Choice of typefaces is the primary aspect of text typography— prose fiction , non-fiction , editorial, educational, religious, scientific, spiritual, and commercial writing all have differing characteristics and requirements of appropriate typefaces (and their fonts or styles). For historic material, established text typefaces frequently are chosen according to
1080-735: A more general audience). In 1811, Benedictus Gotthelf Teubner (1784–1856) refounded in his own name a printing operation he had directed since 1806, the Weinedelsche Buchdruckerei , giving rise to the Leipzig publishing house of B.G. Teubner (its imprint , in Latin, in aedibus B.G. Teubneri ). The volumes of the Bibliotheca Teubneriana began to appear in 1849. Although today Teubner editions are relatively expensive, they were originally introduced to fill
1215-410: A more traditional approach, with fewer colors, less typeface variation, and more columns . Especially on the front page of newspapers and on magazine covers, headlines often are set in larger display typefaces to attract attention, and are placed near the masthead . Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography,
1350-948: A philosophical treatise, the Diatribai , based on the teachings of his mentor Epictetus . Best known of the late Greek historians to modern readers is Plutarch of Chaeronea , who died about AD 119. His Parallel Lives of great Greek and Roman leaders has been read by every generation since the work was first published. His other surviving work is the Moralia , a collection of essays on ethical, religious, political, physical, and literary topics. During later times, so-called " commonplace books ," usually describing historical anecdotes, became quite popular. Surviving examples of this popular genre include works such as Aulus Gellius 's Attic Nights , Athenaeus of Naucratis 's Deipnosophistae , and Claudius Aelianus 's De Natura Animalium and Varia Historia . The physician Galen lived during
1485-412: A product. Legibility describes how easily individual characters can be distinguished from one another. It is described by Walter Tracy as "the quality of being decipherable and recognisable". For instance, if a b and an h , or a 3 and an 8 , are difficult to distinguish at small sizes, this is a problem of legibility. Typographers are concerned with legibility insofar as it is their job to select
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#17327657398951620-423: A scheme of historical genre acquired by a long process of accretion, with considerable overlap among historical periods. Contemporary books are more likely to be set with state-of-the-art "text romans" or "book romans" typefaces with serifs and design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson , Francesco Griffo (a punchcutter who created
1755-513: A voluminous collection of biographies of nearly every Greek philosopher who ever lived. Unfortunately, Diogenes Laërtius often fails to cite his sources and many modern historians consider his testimony unreliable. Nonetheless, in spite of this, he remains the only available source on the lives of many early Greek philosophers. His book is not entirely without merit; it does preserve a tremendous wealth of information that otherwise would not have been preserved. His biography of Epicurus , for instance,
1890-416: A wide variety of situations, including: Since digitization, typographical uses have spread to a wider range of applications, appearing on web pages, LCDs mobile phone screens, and hand-held video games. Traditionally, text is composed to create a readable, coherent, and visually satisfying block of type that works invisibly, without the awareness of the reader. Even distribution of typeset material, with
2025-448: Is a systematic account of creation and of the gods. The writings of Homer and Hesiod were held in extremely high regard throughout antiquity and were viewed by many ancient authors as the foundational texts behind ancient Greek religion ; Homer told the story of a heroic past, which Hesiod bracketed with a creation narrative and an account of the practical realities of contemporary daily life. Lyric poetry received its name from
2160-439: Is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography
2295-528: Is also the work of graphic designers , art directors , manga artists , comic book artists , and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age , typography was a specialized occupation. Personal computers opened up typography to new generations of previously unrelated designers and lay users. As
2430-494: Is being exclusively published by Walter de Gruyter GmbH & Co. KG. As of 1 May 2007, the new North American distributor of titles from the Bibliotheca Teubneriana is Walter de Gruyter, Inc. While the typography of the Greek Teubners has been subject to innovations over the years, an overview of the whole series shows a great deal of consistency. The old-fashioned, cursive font used (with small variations) in most of
2565-493: Is certain that their roots reach far back before his time (see Homeric Question ). The Iliad is a narrative of a single episode spanning over the course of a ten-day-period from near the end of the ten years of the Trojan War. It centers on the person of Achilles , who embodied the Greek heroic ideal. The Odyssey is an account of the adventures of Odysseus , one of the warriors at Troy . After ten years fighting
2700-456: Is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. In typesetting, color is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leading , and depth of the margins. Text layout, tone, or color of the set text, and the interplay of text with the white space of
2835-455: Is known for certain about the life of the philosopher Pythagoras of Samos and no writings by him have survived to the present day, but an impressive corpus of poetic writings written by his pupil Empedocles of Acragas has survived, making Empedocles one of the most widely attested Pre-Socratic philosophers . A large number of fragments written by the philosophers Heraclitus of Ephesus and Democritus of Abdera have also survived. Of all
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#17327657398952970-516: Is known mainly from later summaries. He is credited with being the first person to measure the Earth's circumference. Much that was written by the mathematicians Euclid and Archimedes has been preserved. Euclid is known for his Elements , much of which was drawn from his predecessor Eudoxus of Cnidus . The Elements is a treatise on geometry, and it has exerted a continuing influence on mathematics. From Archimedes several treatises have come down to
3105-493: Is merely a fictional representation intended to expound Plato's own opinions who has very little to do with the historical figure of the same name. The debate over the extent to which Plato's portrayal of Socrates represents the actual Socrates's ideas is known as the Socratic problem . Plato expressed his ideas through dialogues, that is, written works purporting to describe conversations between different individuals. Some of
3240-450: Is more legible, although strong opinions exist. Other topics, such as justified vs. unjustified type, use of hyphens, and proper typefaces for people with reading difficulties such as dyslexia , continue to be debated. Legibility is usually measured through the speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker , who published numerous studies from
3375-516: Is not completely closed, and phi with a bent stem. Teubner used an upright type, designed to match the original cursive type, in some editions. In the example shown, the cursive type is still used in the critical apparatus. In other editions (for example, Aristotelis Athenaion politeia, ed. M. Chambers, Leipzig, 1986), this upright font is used throughout. Beginning in the 1990s, the digital production of books has been marked by new digital fonts, sometimes based on Teubner's older traditions. In
3510-505: Is of particularly high quality and contains three lengthy letters attributed to Epicurus himself, at least two of which are generally agreed to be authentic. Typography Typography is the art and technique of arranging type to make written language legible , readable and appealing when displayed. The arrangement of type involves selecting typefaces , point sizes , line lengths , line spacing , letter spacing , and spaces between pairs of letters . The term typography
3645-407: Is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes, and images. In the early twenty-first century, typography in advertising often reflects a company's brand . A brand may use typography to express its theme, personality, and message. Just by looking at the typeface, viewers can get an idea about the message and personality of the brand, which
3780-444: Is sometimes thought to have been written by Euripides' son, or to have been a posthumous reproduction of a play by Euripides. Euripides pushed the limits of the tragic genre and many of the elements in his plays were more typical of comedy than tragedy. His play Alcestis , for instance, has often been categorized as a " problem play " or perhaps even as a work of tragicomedy rather than a true tragedy due to its comedic elements and
3915-522: Is traditionally attributed to Aeschylus, and Rhesus , which is traditionally attributed to Euripides, are, however, questioned. There are seven surviving tragedies attributed to Aeschylus. Three of these plays, Agamemnon , The Libation-Bearers , and The Eumenides , form a trilogy known as the Oresteia . One of these plays, Prometheus Bound , however, may actually be the work of Aeschylus's son Euphorion . Seven works of Sophocles have survived,
4050-584: Is widely considered to be one of the most important and influential philosophical thinkers of all time. The first sentence of his Metaphysics reads: "All men by nature desire to know." He has, therefore, been called the "Father of those who know." His medieval disciple Thomas Aquinas referred to him simply as "the Philosopher". Aristotle was a student at Plato's Academy , and like his teacher, he wrote dialogues, or conversations. However, none of these exist today. The body of writings that have come down to
4185-441: Is wrong, less important, or not the entire picture. Word shape differs by outline, influenced by ascending and descending elements of lowercase letters and enables reading the entire word without having to parse out each letter. Readability also may be compromised by letter-spacing , word spacing, or leading that is too tight or too loose. It may be improved when generous vertical space separates text lines, making it easier for
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4320-460: The Dionysiaca , the longest surviving epic poem from antiquity. He also wrote a poetic paraphrase of The Gospel of John . Nonnus probably lived sometime during the late fourth century AD or early fifth century AD. The historian Polybius was born about 200 BC. He was brought to Rome as a hostage in 168. In Rome he became a friend of the general Scipio Aemilianus. He probably accompanied
4455-811: The Iliad and the Odyssey , set in an idealized archaic past today identified as having some relation to the Mycenaean era . These two epics, along with the Homeric Hymns and the two poems of Hesiod , the Theogony and Works and Days , constituted the major foundations of the Greek literary tradition that would continue into the Classical , Hellenistic , and Roman periods . The lyric poets Sappho , Alcaeus , and Pindar were highly influential during
4590-593: The Iliad uses a digital font that seems closer to this type than to the main Teubner tradition. Ancient Greek literature Ancient Greek literature is literature written in the Ancient Greek language from the earliest texts until the time of the Byzantine Empire . The earliest surviving works of ancient Greek literature, dating back to the early Archaic period , are the two epic poems
4725-452: The Attic dialect . Choral performances were a common tradition in all Greek city-states. The Athenians credited a man named Thespis with having invented drama by introducing the first actor, whose primary purpose was to interact with the leader of the chorus. Later playwrights expanded the number of actors to three, allowing for greater freedom in storytelling. In the age that followed
4860-727: The Golden Fleece from the land of Colchis . The poet Aratus wrote the hexameter poem Phaenomena , a poetic rendition of Eudoxus of Cnidus 's treatise on the stars written in the fourth century BC. During the Hellenistic period , the Old Comedy of the Classical Era was replaced by New Comedy . The most notable writer of New Comedy was the Athenian playwright Menander . None of Menander's plays have survived to
4995-508: The Greco-Persian Wars , the awakened national spirit of Athens was expressed in hundreds of tragedies based on heroic and legendary themes of the past. The tragic plays grew out of simple choral songs and dialogues performed at festivals of the god Dionysus . In the classical period, performances included three tragedies and one pastoral drama, depicting four different episodes of the same myth. Wealthy citizens were chosen to bear
5130-680: The Ibis , which was directed against his former pupil Apollonius. He also compiled a prose treatise entitled the Pinakes , in which he catalogued all the major works held in the Library of Alexandria. The Alexandrian poet Apollonius of Rhodes is best known for his epic poem the Argonautica , which narrates the adventures of Jason and his shipmates the Argonauts on their quest to retrieve
5265-793: The Mesopotamian cities of Uruk and Larsa , dating from the second millennium B.C. , may be evidence of type, wherein the reuse of identical characters was applied to create cuneiform text. Babylonian cylinder seals were used to create an impression on a surface by rolling the seal on wet clay. Typography was also implemented in the Phaistos Disc , an enigmatic Minoan printed item from Crete , which dates to between 1850 and 1600 B.C. It has been proposed that Roman lead pipe inscriptions were created with movable type printing, but German typographer Herbert Brekle recently dismissed this view. The essential criterion of type identity
5400-767: The Renaissance , European authors in general, including Dante Alighieri , William Shakespeare , John Milton , and James Joyce , have all drawn heavily on classical themes and motifs. This period of Greek literature stretches from Homer until the fourth century BC and the rise of Alexander the Great . The earliest known Greek writings are Mycenaean , written in the Linear B syllabary on clay tablets. These documents contain prosaic records largely concerned with trade (lists, inventories, receipts, etc.); no real literature has been discovered. Michael Ventris and John Chadwick ,
5535-754: The Scriptorum Classicorum Bibliotheca Oxoniensis , mentioned above as Oxford Classical Texts . The only comparable publishing ventures producing authoritative scholarly reference editions of numerous ancient authors, are the Oxford Classical Texts and the Collection Budé (whose volumes also include facing-page French translations with notes; the Loeb Classical Library , with facing-page English translations and notes, aims at
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5670-683: The Successors (especially the Ptolemies) and under Roman rule. Romans of literary or rhetorical inclination looked to Greek models, and Greek literature of all types continued to be read and produced both by native speakers of Greek and later by Roman authors as well. A notable characteristic of this period was the expansion of literary criticism as a genre, particularly as exemplified by Demetrius, Pseudo-Longinus and Dionysius of Halicarnassus. The New Testament , written by various authors in varying qualities of Koine Greek also hails from this period,
5805-488: The 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. The Readability of Print Unit at the Royal College of Art under Professor Herbert Spencer with Brian Coe and Linda Reynolds did important work in this area. It was one of the centers that revealed the importance of the saccadic rhythm of eye movement for readability—in particular,
5940-519: The 1990s, individual editions of Euripides' tragedies were digitally typeset in a font apparently based on the original Teubner cursive. There have also been recent innovations in upright type. One of these, which may be seen in Bernabé's edition of the Orphica , seems likely to be the current standard for new Teubners from K.G. Saur. Some Teubner Greek editions made a bold typographic departure from
6075-468: The 1990s. His work caused an uproar in the design community due to his abandonment of standard practices in typeface selection, layout, and design. Experimental typography is said to place emphasis on expressing emotion, rather than having a concern for legibility while communicating ideas, hence considered bordering on being art. There are many facets to the expressive use of typography, and with those come many different techniques to help with visual aid and
6210-477: The 2nd century AD. He was a careful student of anatomy, and his works exerted a powerful influence on medicine for the next 1,400 years. Strabo , who died about AD 23, was a geographer and historian. His Historical Sketches in 47 volumes has nearly all been lost. His Geographical Sketches remains the only existing ancient book covering the whole range of people and countries known to the Greeks and Romans through
6345-596: The Ancient Orators , and On the Arrangement of Words . The historians Appian of Alexandria and Arrian of Nicomedia both lived in the second century AD. Appian wrote on Rome and its conquests, while Arrian is remembered for his work on the campaigns of Alexander the Great. Arrian served in the Roman army. His book therefore concentrates heavily on the military aspects of Alexander's life. Arrian also wrote
6480-459: The Bibliotheca Teubneriana. After the fall of the Berlin Wall and the reunification of Germany , B.G. Teubner was also reunited (B. G. Teubner Verlagsgesellschaft mbH) and subsequently consolidated its headquarters at Wiesbaden . In late 1999, B.G. Teubner Verlag announced their intention to concentrate on scientific and technical publishing. All their Classical Studies titles, including
6615-421: The Bibliotheca Teubneriana. In the 19th century, Teubner offered both affordable editiones maiores (with a full critical apparatus) for scholars, and low-priced editiones minores (without critical apparatuses or with abbreviated textual appendices) for students. Eventually, editiones minores were dropped from the series and Teubner began to offer only scholarly reference editions of ancient authors. During
6750-528: The Biblotheca Teubneriana, were sold to K.G. Saur , a publisher based in Munich . Although new volumes began to appear with the imprint in aedibus K.G. Saur , the name of the series remained unchanged. In 2006, the publishing firm of Walter de Gruyter acquired K.G. Saur and their entire publishing range, including the Bibliotheca Teubneriana. Since January 2007, the Bibliotheca Teubneriana
6885-495: The City Dionysia. Even today, The Frogs still appeals to modern audiences. A commercially successful modern musical adaptation of it was performed on Broadway in 2004. The third dramatic genre was the satyr play . Although the genre was popular, only one complete example of a satyr play has survived: Cyclops by Euripides . Large portions of a second satyr play, Ichneutae by Sophocles, have been recovered from
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#17327657398957020-514: The Persian Cyrus expel his brother from the throne, another famous work relating to Persian history is his Cyropaedia . Xenophon also wrote three works in praise of the philosopher Socrates : The Apology of Socrates to the Jury , The Symposium , and Memorabilia . Although both Xenophon and Plato knew Socrates, their accounts are very different. Many comparisons have been made between
7155-464: The Soul , and Rhetoric . By 338 BC all of the Greek city-states except Sparta had been united by Philip II of Macedon . Philip's son Alexander the Great extended his father's conquests greatly. Athens lost its preeminent status as the leader of Greek culture, and it was replaced temporarily by Alexandria , Egypt . The city of Alexandria in northern Egypt became, from the 3rd century BC,
7290-407: The ability to take in (i.e., recognise the meaning of groups of) about three words at once and the physiognomy of the eye, which means the eye tires if the line required more than three or four of these saccadic jumps. More than this is found to introduce strain and errors in reading (e.g., doubling). The use of all-caps renders words indistinguishable as groups, all letters presenting a uniform line to
7425-462: The account of the military historian and the account of the poet-philosopher. Many important and influential philosophers lived during the fifth and fourth centuries BC. Among the earliest Greek philosophers were the three so-called " Milesian philosophers ": Thales of Miletus , Anaximander , and Anaximenes . Of these philosophers' writings, however, only one fragment from Anaximander preserved by Simplicius of Cilicia has survived. Very little
7560-552: The author of the book of Acts of the Apostles and the Byzantine Era historian Procopius of Caesarea . A third historian of ancient Greece, Xenophon of Athens , began his Hellenica where Thucydides ended his work about 411 BC and carried his history to 362 BC. Xenophon's most famous work is his book The Anabasis , a detailed, first-hand account of his participation in a Greek mercenary army that tried to help
7695-548: The basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design. Studies of both legibility and readability have examined a wide range of factors including type size and type design, comparing serif vs. sans-serif type, roman type vs. oblique type and italic type , line length , line spacing, color contrast,
7830-520: The beginning of Sophocles's career. Oedipus the King , the most famous of the three, was written around 429 BC at the midpoint of Sophocles's career. Oedipus at Colonus , the second of the three plays chronologically, was actually Sophocles's last play and was performed in 401 BC, after Sophocles's death. There are nineteen surviving plays attributed to Euripides . The most well-known of these plays are Medea , Hippolytus , and Bacchae . Rhesus
7965-435: The best-known of these include: The Apology of Socrates , a purported record of the speech Socrates gave at his trial; Phaedo , a description of the last conversation between Socrates and his disciples before his execution; The Symposium , a dialogue over the nature of love ; and The Republic , widely regarded as Plato's most important work, a long dialogue describing the ideal government. Aristotle of Stagira
8100-448: The brands are fully aware of and are tapping into the power of good typography. Typefaces used in advertisements convey different messages to the reader: classical ones are for a strong personality, while more modern ones may convey clean, neutral look. Bold typefaces are used for making statements and attracting attention. In any design, a balance has to be achieved between the visual impact and communication aspects. Digital technology in
8235-455: The bulk of a title has a more unfamiliar or unusual font, simpler sans-serif fonts will help complement the title while attracting more attention to the piece as a whole. In contemporary use, the practice and study of typography include a broad range, covering all aspects of letter design and application, both mechanical ( typesetting , type design , and typefaces) and manual ( handwriting and calligraphy ). Typographical elements may appear in
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#17327657398958370-522: The capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished. The word typography in English derives from the Greek roots týpos 'type' + -graphía 'writing'. Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside
8505-523: The classical philosophers, however, Socrates , Plato , and Aristotle are generally considered the most important and influential. Socrates did not write any books himself and modern scholars debate whether or not Plato's portrayal of him is accurate. Some scholars contend that many of his ideas, or at least a vague approximation of them, are expressed in Plato's early socratic dialogues . Meanwhile, other scholars have argued that Plato's portrayal of Socrates
8640-477: The computer industry, leading to common misuse by the public of the term font when typeface is the proper term. "Experimental typography" is defined as the unconventional and more artistic approach to typeface selection. Francis Picabia was a Dada pioneer of this practice in the early twentieth century. David Carson is often associated with this movement, particularly for his work in Ray Gun magazine in
8775-744: The correct font to use. Brush script is an example of a font containing many characters that might be difficult to distinguish. The selection of cases influences the legibility of typography because using only uppercase letters (all-caps) reduces legibility. Readability refers to how easy it is to read the text as a whole, as opposed to the individual character recognition described by legibility. Use of margins, word and line spacing, and clear document structure all impact readability. Some fonts or font styles, for instance sans-serif fonts, are considered to have low readability and so are unsuited for large quantities of prose. Legibility "refers to perception" (being able to see as determined by physical limitations of
8910-626: The design of right-hand edge (for example, justification , straight right hand edge) vs. ragged right, and whether text is hyphenated . Justified copy must be adjusted tightly during typesetting to prevent loss of readability, something beyond the capabilities of typical personal computers. Legibility research has been published since the late nineteenth century. Although there often are commonalities and agreement on many topics, others often create poignant areas of conflict and variation of opinion. For example, Alex Poole asserts that no one has conclusively answered which typeface style, serif or sans serif,
9045-431: The details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter. Display typography encompasses: Typography has long been a vital part of promotional material and advertising . Designers often use typefaces to set a theme and mood in an advertisement (for example, using bold, large text to convey a particular message to the reader). Choice of typeface
9180-497: The development of typesetting systems. Although typography has evolved significantly from its origins, it is a largely conservative art that tends to cleave closely to tradition. This is because legibility is paramount, and so the typefaces that are the most readable usually are retained. In addition, the evolution of typography is inextricably intertwined with lettering by hand and related art forms, especially formal styles, which thrived for centuries preceding typography, and so
9315-438: The distinctions between them were frequently blurred. Among the found papyri , the most frequently found are the works of Homer , in 1680 fragments, Demosthenes , 204 fragments, and Euripides , 170 papyri. At the beginning of Greek literature stand the two monumental works of Homer , the Iliad and the Odyssey . The figure of Homer is shrouded in mystery. Although the works as they now stand are credited to him, it
9450-408: The earliest naturalistic drawings by humans may be called typography. The word, typography , is derived from the Greek words τύπος typos 'form' or "impression" and γράφειν graphein 'to write', traces its origins to the first punches and dies used to make seals and currency in ancient times , which ties the concept to printing. The uneven spacing of the impressions on brick stamps found in
9585-527: The early Hellenistic era. The third part takes the story to the beginning of Caesar's wars in Gaul, now France. Dionysius of Halicarnassus lived late in the first century BC. His history of Rome from its origins to the First Punic War (264 to 241 BC) is written from a Roman point of view, but it is carefully researched. He also wrote a number of other treatises, including On Imitation , Commentaries on
9720-426: The early development of the Greek poetic tradition. Aeschylus is the earliest Greek tragic playwright for whom any plays have survived complete. Sophocles is famous for his tragedies about Oedipus , particularly Oedipus the King and Antigone . Euripides is known for his plays which often pushed the boundaries of the tragic genre. The comedic playwright Aristophanes wrote in the genre of Old Comedy , while
9855-491: The end of the twentieth century was to pair a sans-serif typeface for headings with a high-performance serif typeface of matching style for the text of an article. Typesetting conventions are modulated by orthography and linguistics , word structures, word frequencies, morphology , phonetic constructs and linguistic syntax . Typesetting conventions also are subject to specific cultural conventions. For example, in French it
9990-428: The evolution of typography must be discussed with reference to this relationship. In the nascent stages of European printing , the typeface ( blackletter , or Gothic) was designed in imitation of the popular hand-lettering styles of scribes . Initially, this typeface was difficult to read, because each letter was set in place individually and made to fit tightly into the allocated space. The art of manuscript writing,
10125-603: The existing volumes is instantly recognized by classicists and strongly associated with Teubner. This type was in regular use at least from the 1870s to the 1970s, for verse and prose texts. In older (e.g., nineteenth-century) Teubners, several old-fashioned features of the type (almost crabbed by the Porsonian standard more familiar in the English-speaking world) are still found which would later be smoothed away, for example, omega with bent-in ends, medial sigma that
10260-505: The expense of costuming and training the chorus as a public and religious duty. Attendance at the festival performances was regarded as an act of worship. Performances were held in the great open-air theater of Dionysus in Athens. The poets competed for the prizes offered for the best plays. All fully surviving Greek tragedies are conventionally attributed to Aeschylus , Sophocles or Euripides . The authorship of Prometheus Bound , which
10395-464: The eye to distinguish one line from the next, or previous line. Poorly designed typefaces and those that are too tightly or loosely fitted also may be less legible. Underlining also may reduce readability by eliminating the recognition effect contributed by the descending elements of letters. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating
10530-435: The eye), and readability "refers to comprehension" (understanding the meaning). Good typographers and graphic designers aim to achieve excellence in both. "The typeface chosen should be legible. That is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Case selection always influences legibility. In general, typefaces that are true to
10665-425: The eye, requiring special effort for separation and understanding. Currently , legibility research tends to be limited to critical issues or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces for people with visual impairment , typefaces and case selection for highway and street signs, or for other conditions where legibility may make
10800-473: The fact that it has a happy ending. Like tragedy, comedy arose from a ritual in honor of Dionysus , but in this case the plays were full of frank obscenity, abuse, and insult. At Athens , the comedies became an official part of the festival celebration in 486 BC, and prizes were offered for the best productions. As with the tragedians, few works remain of the great comedic writers. The only complete surviving works of classical comedy are eleven plays written by
10935-535: The fact that it was originally sung by individuals or a chorus accompanied by the instrument called the lyre . Despite the name, the lyric poetry in this general meaning was divided in four genres, two of which were not accompanied by cithara , but by flute. These two latter genres were elegiac poetry and iambic poetry . Both were written in the Ionic dialect . Elegiac poems were written in elegiac couplets and iambic poems were written in iambic trimeter . The first of
11070-430: The general to Spain and North Africa in the wars against Carthage. He was with Scipio at the destruction of Carthage in 146. Diodorus Siculus was a Greek historian who lived in the 1st century BC, around the time of Julius Caesar and Augustus. He wrote a universal history , Bibliotheca Historica , in 40 books. Of these, the first five and the 11th through the 20th remain. The first two parts covered history through
11205-486: The graphic design. Spacing and kerning, size-specific spacing, x-height and vertical proportions, character variation, width, weight, and contrast, are several techniques that are necessary to be taken into consideration when thinking about the appropriateness of specific typefaces or creating them. When placing two or more differing and/or contrasting fonts together, these techniques come into play for organizational strategies and demanding attractive qualities. For example, if
11340-604: The history of Sicily and Italy to the year 264 BC, which is where Polybius begins his work. Timaeus also wrote the Olympionikai , a valuable chronological study of the Olympic Games. Ancient biography , or bios , as distinct from modern biography, was a genre of Greek (and Roman) literature interested in describing the goals, achievements, failures, and character of ancient historical persons and whether or not they should be imitated. Authors of ancient bios , such as
11475-496: The late first century BC or early first century AD, during the latter part of the Hellenistic Era. The discovery of several fragments of Lollianos's Phoenician Tale reveal the existence of a genre of ancient Greek picaresque novel . While the transition from city-state to empire affected philosophy a great deal, shifting the emphasis from political theory to personal ethics, Greek letters continued to flourish both under
11610-601: The later playwright Menander was an early pioneer of New Comedy . The historians Herodotus of Halicarnassus and Thucydides , who both lived during the fifth century BC, wrote accounts of events that happened shortly before and during their own lifetimes. The philosopher Plato wrote dialogues, usually centered around his teacher Socrates , dealing with various philosophical subjects, whereas his student Aristotle wrote numerous treatises, which later became highly influential. Important later writers included Apollonius of Rhodes , who wrote The Argonautica , an epic poem about
11745-596: The lives of orators and poets (such as Philostratus 's Lives of the Sophists ), school and reference biographies that offered a short sketch of someone including their ancestry, major events and accomplishments, and death, autobiographies, commentaries and memoirs where the subject presents his own life, and historical/political biography focusing on the lives of those active in the military, among other categories. Eratosthenes of Alexandria ( c. 276 BC – c. 195/194 BC), wrote on astronomy and geography, but his work
11880-474: The lyric poets was probably Archilochus of Paros , 7th century BC, the most important iambic poet. Only fragments remain of his work, as is the case with most of the poets. The few remnants suggest that he was an embittered adventurer who led a very turbulent life. Many lyric poems were written in the Aeolic dialect . Lyric poems often employed highly varied poetic meters. The most famous of all lyric poets were
12015-458: The model for Aldine typefaces), and Claude Garamond . With their more specialized requirements, newspapers and magazines rely on compact, tightly fitted styles of text typefaces with serifs specially designed for the task, which offer maximum flexibility, readability, legibility, and efficient use of page space. Sans serif text typefaces (without serifs) often are used for introductory paragraphs, incidental text, and whole short articles. A fashion at
12150-502: The more commonly used Gothic (blackletter). Roman typeface also was based on hand-lettering styles. The development of Roman typeface can be traced back to Greek lapidary letters. Greek lapidary letters were carved into stone and "one of the first formal uses of Western letterforms "; after that, Roman lapidary letterforms evolved into the monumental capitals, which laid the foundation for Western typographical design, especially serif typefaces. There are two styles of Roman typefaces:
12285-428: The most acclaimed of which are the three Theban plays , which center around the story of Oedipus and his offspring. The Theban Trilogy consists of Oedipus the King , Oedipus at Colonus , and Antigone . Although the plays are often called a "trilogy," they were written many years apart. Antigone , the last of the three plays sequentially, was actually first to be written, having been composed in 441 BC, towards
12420-715: The most important works being the Gospels and the Epistles of Saint Paul . The poet Quintus of Smyrna , who probably lived during the late fourth century AD, wrote Posthomerica , an epic poem narrating the story of the fall of Troy, beginning where the Iliad left off. About the same time and in a similar Homeric style, an unknown poet composed the Blemyomachia , a now fragmentary epic about conflict between Romans and Blemmyes . The poet Nonnus of Panopolis wrote
12555-440: The need, then unmet, for low-priced but high-quality editions. Prior to the introduction of the Teubner series, accurate editions of antique authors could only be purchased by libraries and rich private scholars because of their expense. Students and other individuals of modest means had to rely on editions which were affordable but also filled with errors. To satisfy the need for accurate and affordable editions Teubner introduced
12690-401: The nineteenth century there were editiones minores , published either without critical apparatuses or with abbreviated textual appendices, and editiones maiores , published with a full apparatus. Teubneriana is an abbreviation used to denote mainly a single volume of the series (fully: editio Teubneriana ), rarely the whole collection; correspondingly, Oxoniensis is used with reference to
12825-411: The old style, and the modern. The former is characterized by its similarly weighted lines, while the latter is distinguished by its contrast of light and heavy lines. Often, these styles are combined. In relation to the international graphics of the 1920s - 1930s, the term "International Typographic Style" is used. In the 1950s - 1960s, such a phenomenon as "Swiss style" was formed in typography. By
12960-571: The one that has received the most lasting recognition is The Frogs , which simultaneously satirizes and immortalizes the two giants of Athenian tragedy: Aeschylus and Euripides. When it was performed for the first time at the Lenaia Festival in 405 BC, just one year after the death of Euripides, the Athenians awarded it first prize. It was the only Greek play that was ever given an encore performance, which took place two months later at
13095-533: The origin of which was during Hellenistic and Roman bookmaking, reached its zenith in the illuminated manuscripts of the Middle Ages. Metal typefaces notably altered the style, making it "crisp and uncompromising", and also brought about "new standards of composition". During the Renaissance period in France, Claude Garamond was partially responsible for the adoption of Roman typeface that eventually supplanted
13230-580: The original decipherers of Linear B, state that literature almost certainly existed in Mycenaean Greece , but it was either not written down or, if it was, it was on parchment or wooden tablets, which did not survive the destruction of the Mycenaean palaces in the twelfth century BC . Greek literature was divided into well-defined literary genres, each one having a compulsory formal structure, about both dialect and metrics. The first division
13365-585: The outstanding center of Greek culture. It also soon attracted a large Jewish population, making it the largest center for Jewish scholarship in the ancient world. The Septuagint , a Greek translation of the Hebrew Bible was reputed to have been initiated in Alexandria. Philo , a Hellenistic Jewish philosopher, operated out of Alexandria at the turn of the Common Era . In addition, it later became
13500-573: The page in combination with other graphic elements impart a "feel" or "resonance" to the subject matter. With printed media, typographers also are concerned with binding margins, paper selection, and printing methods when determining the correct color of the page. Three fundamental aspects of typography are legibility , readability , and aesthetics . Although in a non-technical sense "legible" and "readable" are often used synonymously, typographically they are separate but related concepts. Legibility and readability tend to support aesthetic aspects of
13635-630: The period between the end of World War II and German reunification , the publishing house of B.G. Teubner split into two firms, Teubner KG (with Teubner Buch GmbH and Teubner Redaktions GmbH), later BSB [ de ] B. G. Teubner Verlagsgesellschaft , in Leipzig in East Germany , and Verlag B. G. Teubner / BG Teubner GmbH in Stuttgart in West Germany . Both offered volumes in
13770-580: The playwright Aristophanes . These are a treasure trove of comic presentation. He poked fun at everyone and every institution. In The Birds , he ridicules Athenian democracy . In The Clouds , he attacks the philosopher Socrates . In Lysistrata , he denounces war. Aristophanes has been praised highly for his dramatic skill and artistry. John Lemprière 's Bibliotheca Classica describes him as, quite simply, "the greatest comic dramatist in world literature: by his side Molière seems dull and Shakespeare clownish." Of all Aristophanes's plays, however,
13905-430: The practical typefaces of traditional typography. Designs for typefaces could be created faster with the new technology, and for more specific functions. The cost for developing typefaces was drastically lowered, becoming widely available to the masses. The change has been called the "democratization of type" and has given new designers more opportunities to enter the field. The design of typefaces has developed alongside
14040-544: The present day in their complete form, but one play, The Bad-Tempered Man , has survived to the present day in a near-complete form. Most of another play entitled The Girl from Samos and large portions of another five have also survived. The historian Timaeus was born in Sicily but spent most of his life in Athens . His History , though lost, is significant because of its influence on Polybius . In 38 books it covered
14175-521: The present probably represents lectures that he delivered at his own school in Athens, the Lyceum . Even from these books, the enormous range of his interests is evident: He explored matters other than those that are today considered philosophical; the extant treatises cover logic, the physical and biological sciences, ethics, politics, and constitutional government. Among Aristotle's most notable works are Politics , Nicomachean Ethics , Poetics , On
14310-460: The present. Among them are Measurement of the Circle , in which he worked out the value of pi; The Method of Mechanical Theorems , on his work in mechanics; The Sand Reckoner ; and On Floating Bodies . A manuscript of his works is currently being studied. Very little has survived of prose fiction from the Hellenistic Era. The Milesiaka by Aristides of Miletos was probably written during
14445-501: The publication, and in some cases for dramatic effect. By formulating a style guide , a publication or periodical standardizes with a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of typefaces, case, type sizes, italic, boldface, colors, and other typographic features such as combining large and small capital letters together. Some publications, such as The Guardian and The Economist , go so far as to commission
14580-495: The same period Letraset introduced dry transfer technology that allowed designers to transfer types instantly. The famous Lorem Ipsum gained popularity due to its usage in Letraset . During the mid-1980s personal computers allowed type designers to create typefaces digitally using commercial graphic design software such as Fontographer . Digital technology also enabled designers to create more experimental typefaces as well as
14715-444: The second century BC. The Milesiaka itself has not survived to the present day in its complete form, but various references to it have survived. The book established a whole new genre of so-called " Milesian tales ," of which The Golden Ass by the later Roman writer Apuleius is a prime example. The ancient Greek novels Chaereas and Callirhoe by Chariton and Metiochus and Parthenope were probably both written during
14850-625: The site of Oxyrhynchus in Egypt among the Oxyrhynchus Papyri . Two notable historians who lived during the Classical Era were Herodotus of Halicarnassus and Thucydides . Herodotus is commonly called "The Father of History." His book The Histories is among the oldest works of prose literature in existence. Thucydides's book History of the Peloponnesian War greatly influenced later writers and historians, including
14985-404: The so-called " Nine Lyric Poets ". Of all the lyric poets, Sappho of Lesbos (c. 630 – c. 570 BC) was by far the most widely revered. In antiquity, her poems were regarded with the same degree of respect as the poems of Homer. Only one of her poems, " Ode to Aphrodite ", has survived to the present day in its original, completed form. In addition to Sappho, her contemporary Alcaeus of Lesbos
15120-669: The text from conveying its message to readers. A study from 2020 found that the participating subjects felt music sounded "more pleasant" when the CD cover featured round typeface. Type may be combined with negative space and images, forming relationships and dialog between the words and images for special effects. Display designs are a potent element in graphic design . Some sign designers exhibit less concern for readability, sacrificing it for an artistic manner. Color and size of type elements may be much more prevalent than in solely text designs. Most display items exploit type at larger sizes, where
15255-423: The text, understanding its context, and understanding what the text is wishing to convey. Once the typographer has an understanding of the text, then they have the responsibility of using the appropriate typeface to honor the writing done by the author of the text. Knowledge required to choose the correct typeface comes with understanding the historical background of typefaces and understanding the reason that typeface
15390-589: The text. Although typography can potentially attract the reader's attention and create a beautiful/attractive piece of text, the craft of typography is not limited to the aesthetic appeal of the text. On the contrary, the object of typography is to make the reading experience practical and useful. Bold colors, multiple typefaces, and colorful backgrounds in a typographic design may be eye-catching; however, it may not be appropriate for all bodies of text and could potentially make text illegible. Overuse of design elements such as colors and typefaces can be unsettling, preventing
15525-510: The third century BC. The Aetia was lost during the Middle Ages, but, over the course of the twentieth century, much of it was recovered due to new discoveries of ancient papyri. Scholars initially denigrated it as "second-rate", showing great learning, but lacking true "art". Over the course of the century, scholarly appraisal of it greatly improved, with many scholars now seeing it in a much more positive light. Callimachus also wrote short poems for special occasions and at least one short epic,
15660-459: The time of Augustus . Pausanias , who lived in the 2nd century AD, was also a geographer. His Description of Greece is a travel guide describing the geography and mythic history of Greece during the second century. The book takes the form of a tour of Greece, starting in Athens and ending in Naupactus . The scientist of the Roman period who had the greatest influence on later generations
15795-407: The title to convey its importance, which directly informs the reader of the structure in which the text is intended to be read, and increases readability from varying distances. Typography utilized to make reading practical: Typography not only must honor the tone of the text but also share the responsibility of making the audience commence reading and sustaining the audience's attention throughout
15930-484: The tradition outlined above. E. J. Kenney considered this twentieth-century experiment to be a refreshing break from the Porsonian norm, and emblematic of the best kind of modernist simplicity and directness: More recently there has been a welcome and long overdue return to the older and purer models. The pleasing modification of M.E. Pinder's "Griechische Antiqua" used by Teubner in some of their editions represents
16065-423: The twentieth century, computers turned typeface design into a rather simplified process. This has allowed the number of typefaces and styles to proliferate exponentially, as there now are thousands available. Confusion between typeface and font (the various styles of a single typeface) occurred in 1984 when Steve Jobs mislabeled typefaces as fonts for Apple computers and his error has been perpetuated throughout
16200-623: The universe endured until Copernicus , Galileo , Kepler , and other early modern astronomers replaced it with heliocentrism . Epictetus ( c. 55 AD – 135 AD) was associated with the moral philosophy of the Stoics . His teachings were collected by his pupil Arrian in the Discourses and the Encheiridion (Manual of Study). Diogenes Laërtius , who lived in the third century AD, wrote Lives and Opinions of Eminent Philosophers ,
16335-647: The vast quantities required to print multiple copies of texts. This technical breakthrough was instrumental in starting the Printing Revolution and the first book printed with lead-based movable type was the Gutenberg Bible . Rapidly advancing technology revolutionized typography in the latter twentieth century. During the 1960s some camera-ready typesetting could be produced in any office or workshop with stand-alone machines such as those introduced by IBM (see: IBM Selectric typewriter ). During
16470-475: The voyage of the Argonauts ; Archimedes , who wrote groundbreaking mathematical treatises; and Plutarch , who wrote mainly biographies and essays. The second-century AD writer Lucian of Samosata was a Greek, who wrote primarily works of satire . Ancient Greek literature has had a profound impact on later Greek literature and also western literature at large. In particular, many ancient Roman authors drew inspiration from their Greek predecessors. Ever since
16605-445: The war, he spends another ten years sailing back home to his wife and family. Penelope was considered the ideal female; Homer depicted her as the ideal female based on her commitment, modesty, purity, and respect during her marriage to Odysseus. During his ten-year voyage, he loses all of his comrades and ships and makes his way home to Ithaca disguised as a beggar. Both of these works were based on ancient legends. The Homeric dialect
16740-529: The words are formed by assembling single letter tiles in the desired order, which were reasonably widespread in medieval Northern Europe. Typography with movable type was invented during the eleventh-century Song dynasty in China by Bi Sheng (990–1051). His movable type system was manufactured from ceramic materials, and clay type printing continued to be practiced in China until the Qing dynasty . Wang Zhen
16875-465: The works of Nepos and Plutarch 's Parallel Lives imitated many of the same sources and techniques of the contemporary historiographies of ancient Greece, notably including the works of Herodotus and Thucydides . There were various forms of ancient biographies, including philosophical biographies that brought out the moral character of their subject (such as Diogenes Laertius 's Lives of Eminent Philosophers ), literary biographies which discussed
17010-419: Was a native of Boeotia in central Greece , and is thought to have lived and worked around 700 BC. Hesiod's two extant poems are Works and Days and the Theogony . Works and Days is a faithful depiction of the poverty-stricken country life he knew so well, and it sets forth principles and rules for farmers. It vividly describes the ages of mankind, beginning with a long-past Golden Age . The Theogony
17145-452: Was also notable for monodic lyric poetry. The poetry written by Alcman was considered beautiful, even though he wrote exclusively in the Doric dialect , which was normally considered unpleasant to hear. The later poet Pindar of Thebes was renowned for his choral lyric poetry. All surviving works of Greek drama were composed by playwrights from Athens and are written exclusively in
17280-404: Was an archaic language based on Ionic dialect mixed with some element of Aeolic dialect and Attic dialect , the latter due to the Athenian edition of the 6th century BC. The epic verse was the hexameter . The other great poet of the preclassical period was Hesiod . Unlike Homer, Hesiod refers to himself in his poetry. Nonetheless, nothing is known about him from any external source. He
17415-523: Was between prose and poetry. Within poetry there were three super-genres: epic, lyric and drama. The common European terminology about literary genres is directly derived from the ancient Greek terminology. Lyric and drama were further divided into more genres: lyric in four ( elegiac , iambic , monodic lyric and choral lyric ); drama in three ( tragedy , comedy and pastoral drama ). Prose literature can largely be said to begin with Herodotus . Over time, several genres of prose literature developed, but
17550-452: Was created. For example, if the text is titled "Commercial Real Estate Transactions" and elaborates on the real estate market throughout the body, then the appropriate typeface is a serif typeface, because the author intends to inform his audience on a serious topic and not entertain his audience with an anecdote; a serif typeface would convey a sense of seriousness to the audience instantaneously. The typographer would also employ larger type for
17685-516: Was first developed by the poet Theocritus . The Roman Virgil later wrote his Eclogues in this genre. Callimachus , a scholar at the Library of Alexandria , composed the Aetia ("Causes"), a long poem written in four volumes of elegiac couplets describing the legendary origins of obscure customs, festivals, and names, which he probably wrote in several stages over the course of many years in
17820-465: Was limited and the technology did not spread beyond East and Central Asia, however. Modern lead-based movable type, along with the mechanical printing press , is most often attributed to the goldsmith Johannes Gutenberg in 1439. His type pieces, made from a lead -based alloy , suited printing purposes so well that the alloy is still used today. Gutenberg developed specialized techniques for casting and combining cheap copies of letter punches in
17955-611: Was met by medieval print artifacts such as the Latin Pruefening Abbey inscription of 1119 that was created by the same technique as the Phaistos Disc. The silver altarpiece of patriarch Pellegrinus II (1195–1204) in the cathedral of Cividale was printed with individual letter punches. Apparently, the same printing technique may be found in tenth to twelfth century Byzantine reliquaries . Other early examples include individual letter tiles where
18090-560: Was one of the pioneers of wooden movable type . Although the wooden type was more durable under the mechanical rigors of handling, repeated printing wore the character faces down and the types could be replaced only by carving new pieces. Metal movable type was first invented in Korea during the Goryeo Dynasty , approximately 1230. Hua Sui introduced bronze type printing to China in 1490 AD. The diffusion of both movable-type systems
18225-475: Was undoubtedly the astronomer Ptolemy . He lived during the 2nd century AD, though little is known of his life. His masterpiece, originally entitled The Mathematical Collection , has come to the present under the title Almagest , as it was translated by Arab astronomers with that title. It was Ptolemy who devised a detailed description of an Earth-centered universe , a notion that dominated astronomical thinking for more than 1,300 years. The Ptolemaic view of
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